4 and half years of diverse work experience ranging across Manager, Business Designer healthcare strategy consulting and Studio 5B, Dr. Reddy’s Laboratories May’17 - Present Mumbai pharmaceutical industry. Currently at the cusp of business, design and Industry: Pharmaceuticals innovation in an industry that’s v Responsible for crafting business models, defining business value proposition, creating financial highly regulated, manages and model and analysis, analyzing competition, creating and executing launch strategies in the executes projects working with cross capacity of a business designer for multiple projects functional teams to deliver impact v Spearheaded business design & development for a 1M USD funded product (smoking cessation and create value for customers and app & service) launched in US market stakeholders. Brings together the § Worked with cross functional teams (design, marketing, IT, legal, medical, regulatory, finance) essential skills of creative and critical and multiple vendors to successfully design the launch the service thinking, people management and § Conceptualized and executed pilot study (1000+ users) for product improvement; Conducted operational rigor live experiments to gather user insights to offer better customer experiences for the product § Designed business experiments to test pricing models in B2B space & created a detailed Education financial model for the project § Analyzed data from multiple data sources (Flurry, Database, App Store) and managed design § MBA (Finance and Analytics) and development of a live digital dashboard to present synthesized data SPJIMR, Mumbai – 2017 § Led digital marketing content creation & managed spend across channels - Apple search, Google, Facebook & Instagram ads § B.E. (Industrial Production) v Conceptualized and designed ideas for multi-channel marketing strategies to improve the quality MIT, Manipal – 2012 and efficacy of traditional channels of engagement through digital interventions for existing customers (doctors and pharmacists) in Russia Market § Identified gaps by understanding the unmet needs of doctors and pharmacists through primary Achievements research in Russia v Conducted market research to present insights & recommend improvements for the award § Gold medalist in B.E. for securing winning loyalty program for pharmacists first position in the Industrial v Created a model to measure the value of the innovation and set up a process for continuous Production engineering branch evaluation of the same at Studio5B § National Finalist & campus v Created a business model and built a detailed financial model for medicine management project winner, KPMG Case to check for feasibility and viability Challenge(KICC’16): v Worked closely with business leaders to devise strat plan for the financial year FY20 for Studio5B Formulated business model for a premier airline company Senior Analyst Aug’13 – May’15 Gurgaon § National Runners-Up, Arete Advisors LLP International Case Masters, IIM- Ahmedabad: Co-authored and Industry: Management Consulting presented a case study on D- v Executed consulting engagements for clients across diverse sectors such as healthcare, retail, real Mart’s strategy estate in 15 projects v Analyzed vending channel of a leading ice cream retailer in Delhi NCR to identify drivers of sales § Winner, Facebook Idea Pitch slowdown; Recommended performance improvement measures based on interactions with 130+ competition at SPJIMR among vendors, 100+ consumers and 40+ stockists/ sales teams 19 teams judged by Mrs. Kirthiga v Independently anchored a feasibility study for setting up a medical college; led to an investment Reddy, MD, Facebook India of INR 400 crore by the client v Conducted due diligence on healthcare assets for leading hospital chain; Built detailed financial Additional Information model to assess fund requirement § Johnson School of v Evaluated development of a network of primary care centers in tier III and tier IV towns; Defined Management, Cornell business model & roll-out plan University, USA – Advanced v Performed demand estimation & feasibility analysis for real estate clients in the affordable, luxury and retirement housing segments courses in Finance under SPJIMR’s GFT program § 5 week rural internship at Market Analyst Jul’12 – Apr’13 Kolkata Samarthan - Centre for Futures First Info. Services Pvt. Ltd. Development Support, Sehore Industry: Financial Services § Led and executed on-stage lighting for a play in co- v Traded UK’s interest rate futures market; Analyzed Interest Rate expectations in Eurozone and US based on fundamentals ordination with 7 teams at v Executed trading strategies in the form of outrights, spreads & butterflies based on movement in SPJIMR’s annual theatre that various asset classes attracted footfall of 300+