Jelly Bean FROM:

Shamsul Mohd Noor

Marketing Manager
LeadingGlobalInformationandCommunication(ICT) Kota Kinabalu, Sabah.

Brand Ambassador Proposal

Saiful Hashimi
Instafamous Celebrity
Aries Music
Kota Kinabalu, Sabah.

Dear Saiful Hashimi,

I want to first express my gratitude and pleasure for your interest in working with me to
create is planning to launch its latest mobile range at Jellybean, leading global information
and communication (ICT) solutions provider in Malaysia.
Celebrity endorsement is the best way to promote your product. Consumer purchase
behavior can be affected by the celebrity endorsement. When customer finds the celebrity
attractive and positive, his intention to buy product increases. If we have a look towards the
Pakistani contexts, many people do research on the impact of celebrity endorsement, but lack
of research were conducted regarding three variables including attractiveness, familiarity, trust
and expertise of the endorser in the smartphone industry of Pakistan. The main research gap
found in the Pakistan’s perspective is the investigation of determinants of celebrity
endorsement as influencing factor on consumers’ purchase behavior.

These technologies all deal with the transmission and reception of information of some kind.
ICT permeates all aspects of life, providing newer, better, and quicker ways for people to
interact, network, seek help, gain access to information, and learn. Aries Music is a
professional and alluring place that makes a real difference to peoples’ lives, and I look forward
to working with you.

Sincerely,

Shamsul Mohd Noor

Jelly Bean
Marketing Manager
Kota Kinabalu, Sabah.