Business

Organizations
AC 122
Week 11

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Week 11

-Corporate Social Responsibility

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 Corporate Social Responsibility
◺ Corporate social responsibility (CSR) is a self-
regulating business model that helps a company be
socially accountable—to itself, its stakeholders, and
the public.
◺ It is also called as called corporate citizenship,
companies can be conscious of the kind of impact
they are having on all aspects of society, including
economic, social, and environmental.
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* Students to provide examples and discuss
 Corporate Social Responsibility
◺ CSR activities can help forge a stronger bond
between employees and corporations, boost morale
and help both employees and employers feel more
connected with the world around them

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* Students to provide examples and discuss
Corporate Social Responsibility Purpose

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 Corporate Social Responsibility Purpose
• The purpose of corporate social responsibility is to
give back to the community, take part in
philanthropic causes, and provide positive social
value.
• Businesses are increasingly turning to CSR to make a
difference and build a positive brand around their
company.

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* Students to provide examples and discuss
 Corporate Social Responsibility Statistics

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* Students to provide examples and discuss
 Corporate Social Responsibility Benefits

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* Students to provide examples and discuss
 Corporate Social Responsibility Benefits
◺ For Employees
• Employees like working for companies that have a
good public image and are constantly in the media
for positive reasons.
• Nearly 60% of employees who are proud of their
company’s social responsibility are engaged in their
jobs.

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* Students to provide examples and discuss
 Corporate Social Responsibility Benefits
◺ For Society
• CSR is a thoughtful and practical way to give back to
society. When businesses are conscious of their social
and environmental impact on the world, they can
benefit society by giving back and helping to find
solutions to everyday issues.

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* Students to provide examples and discuss
 Corporate Social Responsibility Benefits
◺ For Businesses
• Consumers are more likely to work with companies
or purchase goods from companies that are socially
responsible. You can also raise brand awareness by
being featured on donor recognition walls or
acknowledged in marketing materials.

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* Students to provide examples and discuss
 Corporate Social Responsibility Benefits
◺ For Nonprofits
• Companies with strong corporate social
responsibility programs are looking for nonprofits to
receive their support in the form of grants, matching
gift programs, and volunteer grants.
• CSR initiatives help nonprofits find support beyond
individual donors.

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* Students to provide examples and discuss
 Corporate Social Responsibility Types

Corporate Corporate Environmental

Philanthropy Volunteerism Leadership

Ethical Labor Economic

Practices Responsibility

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* Students to provide examples and discuss
 Corporate Social Responsibility Types
Corporate philanthropy
• It occurs when a corporation promotes the welfare of
others, usually through charitable donations of funds.
• Companies can leverage this type of CSR in various
ways, though one of the most popular methods is by
matching gifts their employees make to nonprofits.
• Corporations that offer matching gift programs
essentially double the donations that their employees
are giving to eligible organizations.
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* Students to provide examples and discuss
 Corporate Social Responsibility Types
Corporate Volunteerism
• Corporations can leverage corporate volunteerism by
encouraging their employees to volunteer.
• Many companies allocate hours to go toward
volunteering during the workday, and many more
encourage involvement by offering volunteer grants
to the nonprofits where their employees volunteer.

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* Students to provide examples and discuss
 Corporate Social Responsibility Types
Environmental Leadership
• Corporations can demonstrate environmental leadership in
several ways. For example, they can:
 Put forth efforts to reduce their carbon emissions
 Recycle their products
 Give back to environmental causes
• By showing that they care about improving and preserving the
environment, companies can gain more support and business,
and also build a solid reputation as an environmental leader.
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* Students to provide examples and discuss
 Corporate Social Responsibility Types
Ethical Labor Practices
• Part of being socially responsible for a corporation means
participating in ethical labor practices. Examples are:
 Offering more competitive salaries and compensation packages
to employees
 Providing generous parental leave
 Offering tuition reimbursement
• Following ethical labor practices reflects well on companies
and causes more individuals to want to work with them—and
consumers feel better about buying their goods or services
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* Students to provide examples and discuss
Corporate Social Responsibility Types
◺ Economic Responsibility
• In being economically responsible, companies “pay
their dues” to society. This is often done by:
 Keeping up with their taxes
 Investing back into their communities
 Paying their employees competitive wages
• This not only impacts their values as a company but
also their employees and the well-being of the
economy overall. 18
 Corporate Social Responsibility Advantages
• Improved Public Image
• Increased Brand Awareness and Recognition
• Advantages Over Competition
• Increased Customer Engagement
• Greater Employee Engagement

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* Students to provide examples and discuss
 Importance of Corporate Social Responsibility
• Encourage customer loyalty
• Gives business a competitive edge
• Makes the business sustainable
• Attracts more investors
• Attracts more employees
• Can reduce costs
• Make the world a better place

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* Students to provide examples and discuss
 Corporate Social Responsibility Example

Social Value

CSV
Approach
Economic
Value

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* Students to provide examples and discuss
 Corporate Social Responsibility Example
1. For employees
2. For communities
3. For the planet
4. For their supply chain
5. For retail and marketing

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* Students to provide examples and discuss
Corporate Social Responsibility Example
1. For employees (Values at JFC)
• Jollibee Foods Corporation works for CSR through the CSV
(Creating Shared Value) approach. This is made easier to
incorporate in the company systems because of the core
values practiced at Jollibee Foods Corporation. These are:
 Respect – for every one
 Trust
 Integrity
 Honesty
 Accountability 23
Corporate Social Responsibility Example
2. For communities
• Jollibee Foods Corporation works towards developing
rural communities-especially where it is operational and
present.
• The company engages not only in employment creation
but also infrastructure development and education
deployment programs to help communities improve their
living standards.
• Jollibee Foods Corporation also conducts vocational
training programs frequently. 24
 Corporate Social Responsibility Example
3. For the planet
• Protecting water
• Jollibee Foods Corporation understands the need for
protecting water resources across the globe and is
also an active fighter for water preservation.
• With the high scarcity of clean drinking water, Jollibee
Foods Corporation works and strives to provide
communities with clean drinking water through
having installed filter plants. (cont.) 25
* Students to provide examples and discuss
 Corporate Social Responsibility Example
3. For the planet
• Protecting natural resources
• With increased urbanization, natural landscapes of
forests and grasslands have quickly turned into urban
centers, Jollibee Foods Corporation ensures that all its
operational sites are designed in a way that they do
not harm or risk the natural ecosystem.
• In addition, the company works towards protecting
the environment by building green spaces. 26
* Students to provide examples and discuss
Corporate Social Responsibility Example
4. For their supply chain
• Responsible sourcing
• Jollibee Foods Corporation participates in responsible
sourcing.
• All its partners throughout the supply chain and for
raw materials have been tested against set ethical
backgrounds to ensure that all raw sources and
materials are obtained from partners doing
sustainable business. (cont.) 27
Corporate Social Responsibility Example
4. For their supply chain
• Animal welfare
• In all its sourcing, Jollibee Foods Corporation ensures that
no animals are harmed.
• Jollibee Foods Corporation makes sure that all animals are
fed high quality fodder, and that they are kept in a clean
and safe environment.
• Jollibee Foods Corporation also provides safe breeding
grounds for animals and regularly authorizes veterinary
check-ups for all animals in partner farms. 28
 Corporate Social Responsibility Example
5. For retail and marketing
◺ Responsible marketing and influence
• Jollibee Foods Corporation makes sure to use ethical
means of marketing its products.
• This means not only does it disseminate rightful
information and data regarding the company, but
also makes sure that it does not use unethical appeals
in its marketing communication.
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* Students to provide examples and discuss
 Corporate Social Responsibility Example
5. For retail and marketing
◺ Marketing to children
• Jollibee Foods Corporation is also careful in its
marketing to children so that it is not exploitative.
• Rather, marketing to children is done through
influencing adults towards the products offered by
Jollibee Foods Corporation.

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* Students to provide examples and discuss