ICSM 2018 Conference Proceedings Iimkashipur

ICSM 2018
ICSM 2018
The International Conference on Sustainable Management
May 25th to 27th 2018
Kashipur, Uttarakhand, India
Conference Proceedings
International Conference on Sustainable Management
May 25-27, 2018
Title Impact of Punjabi’s level of Awareness and Perception towards Green Marketing
Strategies of Green Electrical Cooling Appliances on Purchase Behavior
Author(s) 1. Anchal Arora, Assistant Professor, PG Dept. of Commerce & Business
Administration, Khalsa College, Amritsar
2. Dr. H.S. Bhalla, Principal, Govt. College, Ajnala, Liaison Officer, IIM
Asr(Pb)
Contact 1. aanchalgndu@gmail.com
2. hsbhalla16@gmail.com
Abstract This paper aims at highlighting the effect of awareness level of consumers of
Punjab towards white goods –air conditioners & refrigerators (green electrical
cooling appliances) and impact of their perception towards green marketing
strategies that eventually proceed in creating their actual purchase behaviour.
Awareness level and its extent and magnitude has been observed from various
parameters which helps the researchers to identify such areas where consumers
are not at all aware or moderately aware about the green electrical cooling
appliances because level of awareness and its extent will ultimately going to
have its impact on their actual purchase behaviour. Consumer perception
towards green marketing strategies of green electrical cooling appliances is
evaluated by applying CFA and SEM.
Keyword(s) Environmental awareness, green refrigerator, eco-friendly air-conditioner,
environmental knowledge, green electrical cooling appliances, level of
awareness, Environmental attitude.
Title An Exploration of Digital Wallets for Sustainability- A Factor Approach

Author(s) 1. Dr. Nimit Gupta - Area Chairperson & Associate Professor (Marketing),
FIIB, Delhi
2. Mr. Anuj Kumar - Assistant Professor, Bharati Vidyapeeth Institute of
Management and Research, New Delhi
3. Dr. Ritika Malik - Freelance Management Consultant
Contact 1. nimitgupta1981@rediffmail.com
2. anujsmooth@gmail.com
3. ritikamalik6989@gmail.com
Abstract Digitalization has made a new but substantial entry in the Indian market; which
was considered to be unorganized and traditional in many aspects. Over the
years, due to better networks, stakeholders acceptance and Govt initiative,
there is a new framework is evolving for digital payments under organized
wallets backed by up Govt as well as private players. No denying fact that due to
this intervention, various linkages to the sustainability is arising, which is the
utmost need in the Indian context. In this paper 100 consumers (50 Digital Wallet
users and 50 Non Digital wallet users) and 50 retailers (25 Digital Wallet Acceptor
and 25 Non 25 Digital Wallet Acceptor) will be surveyed using a structure
questionnaire. Using SPSS, their responses were analyzed and a model will be
proposed in order to establish and determine the various interlinking’s among
the digitalization, wallets and sustainability in Indian context using Exploratory
Factor Analysis. This paper has implication for future digital marketing
strategists, policy makers and research enthusiasts of the similar area. This
paper will be a convergence of digitalization and sustainability in Indian context.
Keyword(s) Digitization, Factor Approach, Sustainability, Digital Marketing, Globalization
© Copyright by Author(s) Page | 1

May 25-27, 2018
Title Commute Sustainability-A silos of Commuters well-being in India

Author(s) 1. Anand Kumar Gupta, Senior Research Fellow, GLA University, Mathura,
India
2. Anand Mohan Agarwal, Pro-VC, GLA University, Mathura & Director,
IBM
3. Pawan Kumar Singh, IIM Indore, India
Contact 1. anand.dream2020@gmail.com
Abstract The escalation of human societies has always been allied with mobility and
transportation, almost all countries of the developing world facing these
challenges and change, although the situation varies from one city to another
and one country to another. Overcrowded and undependable services become
congested which slow down the operating system that is often hindered, chaotic
and sometimes uncontrollable. The rapid growth of railway commuter
population has put enormous strains on primarily Rail trans-port systems in
India. This research work aims to evaluate how the train environment becomes
an important contributory factor to commuters well being. This is very helpful
to foster better services for its all zones to the daily movement of (IR) Indian
railway. Today, as a whole Indian railway sector of transport is reporting
structural changes to create an atmospheric up gradation to conventional
transport mode. Concurrently, this research attempt tries to address
environmental factors affecting commuters well being and to envisage its
operations for employees as a regular traveler of (IR) Indian railway. It also
considers probable spill-over possessions in terms of personage and work
outcomes. By doing so, the present work serves the threefold purpose of
bridging theory, research and put into practice. Finally, the results will tender
useful information for governmental and non-governmental agencies in
mounting the management strategies and implementing hands-on interventions
than can lessen the effects of crowd in the rail automobile and probably in other
transportation settings as well.
Keyword(s) commute risk, employee well-being, spill over
Title Situational Interview Test and its Incremental Validity for On The Job
Performance; a Quantitative Study on Microfinance Field Recruits
Author(s) 1. Rahul Sivarajan, Research Scholar, MPhil, SMLS, TISS Mumbai
2. Aparna Varma, Research Scholar, MPhil, SMLS, TISS Mumbai
Contact 1. mm2017mls002@tiss.edu
2. mm2017mls004@tiss.edu
Abstract Proposes that predictors of on the job performance of field-based non-executive
cadre employees are better off assessed by situational judgement tests than
over the traditional models of cognitive test batteries and personal interview.
Highlighting the researchers experience in observing closely the nuances of what
ticks for a field based employee in a microfinance organisation, this study
identifies the role of situational judgement in the on the job performance of 151
credit officers recruited and assessed after a year of on the job performance.

May 25-27, 2018
Valid inferences are further drawn in this one of a kind study which has not been
explored previously in the particular sector and the industry it is based out of.
Keyword(s) NA
Title Sustainable Operations: A Case of Cashless facility across the University

Author(s) 1. Arun Kumar Agariya, Assistant Professor, Department of Management,
Birla Institute of Technology & Science, Pilani, Rajasthan - 333031, India
2. Jyoti Tikoria, Assistant Professor, Department of Management, Birla
Institute of Technology & Science, Pilani, Rajasthan - 333031, India
Contact 1. arunagariya@gmail.com
2. jyoti@pilani.bits-pilani.ac.in
Abstract Purpose: The paper aims to present a case of truly sustainable operations of
shopkeepers, refreshment centers, mess facilities, cooperative store, vegetable
and fruit centers operating with cashless facility in a premier university, serving
thousands of people (students/staff/faculty) on an average in a day.
Design/Methodology/Approach: The methodology comprises of structured
face to face unstructured and semi-structured interviews with the owners of
these facilities some of them are of second or third generation, continuing the
business, achieving a significant economy of scale and an enhanced level of
profitability achievements year on year based on the cashless facility provided
to the people residing in the campus. The interviews were recorded in multiple
formats (audio as well as visual formats) for preparing the transcripts and
gaining further insights.
Findings: The finding of the case clearly depicts that the operations of even small
shops can be scalable and sustainable with the support from the top
management of the institution through enhancing cashless transactions that in
turn will lead to capturing a wider slice of target audience.
Practical Implications: The case will motivate the future researchers to replicate
such sustainable practices in other residential universities or residential
corporate institutions. The study insights can further be used by academician,
practitioners and society at a large for getting better utilization of available
credit facilities and resources in an efficient manner. Using sustainable
operations cited in the study create a win-win situation for both the organization
as well as the vendors located inside the residential campus.
Originality/ Value: Novelty of the work lies in considering the untouched
innovative modality of sustainable operations models used by the vendors and
supported by the top management inside an institution which will definitely
provide a fresh perspective on thinking and implementing such kind of novel
operations in different national & business contexts on the basis of suitability
and applicability.
Keyword(s) Cashless Transactions, Residential University, Sustainable operations, Vendors,
Economy of scale.
Title Impact of GST in Indian business

Author(s 1. Ms. Vandana Gautam (ISS), Deputy Director, Dept. of Animal Husbandry,
) Dairying &Fisheries, Ministry of Agriculture & Farmer Welfare, New Delhi

May 25-27, 2018
2. Mr. Arun Gautam, Research Scholar, Dept. of Commerce, Manipal University,

Jaipur
Contact 1. vandugauti@gmail.com
2. aryan20gautam@gmail.com
Abstract Taxation is the process of collecting Taxes from citizens based on their earnings and
property and money raised from taxation supports the government and allows it to fund
policies. Taxation are of two type Direct Tax and Indirect Tax. Direct tax are assessment
of individual, assessment of HUF, assessment of co-operative society, assessment of
company, assessment of trust, assessment of non-resident.
Indirect Tax are central sale tax, value added tax, excise duty, customs duty, Service tax,
entertainment tax, luxuries tax etc. Around 17 indirect tax and 23 cess is change in GST
except customs duty.
In India, GST is an indirect tax which was levied by the Central and State Governments.
It was introduced by Finance Minister of India – “Arun Jaitley” as the Constitution, 122nd
Amendment Bill Act 2016. GST Implementation around 164 countries
GST is a reform of indirect Tax in India. Amalgamating several Central and State taxes
convert in single tax. The simplicity of the tax should lead to easier administration and
enforcement. From the consumer point of view, the biggest advantage would be in the
term of reduction in the overall tax burden on goods, which is currently estimated at
25%-30%, free movement of goods from one state to another without stopping at state
borders for hours for paying of state tax or entry tax and reduction in paper work to
large extend.
The problem facing Indian Businessman on GST implementation are like the mid-year
duration policy change of tax system, online registration of GST, online registration of
GST in all branch separately, new system analysis in business, new price decide of all
product in trade business or non-trade business, online return of GST, Reverse
mechanism, E-Bill generate, some product price are increase or decrease, if sample
goods give to anyone then also GST pay, if goods transfer one branch to another branch
then also pay GST, whole accounting system change, change business software,
operating expenses increase, Higher Tax Burden for Manufacturing businessman, input
tax not proper return
GST Collection in India are as follows

MONTHS GST COLLECTION
JULY 95,000 Cr.
AUGUST 91,000 Cr.
SEPTEMBER 92,150 Cr.
OCTOBER 83,000 Cr.
NOVEMBER 80,808 Cr.
DECEMBER 86,703 Cr
JANUARY 86,318 Cr

May 25-27, 2018
The GST collection in January was 86,318 crore. It is 385 million less than December.
After the continuous decline in October and November tax collection was increased in
December. The Finance Ministry has given this information. January's figure is tax
collected by 25th February. In this, Rs 14,233 crore in central GST item, 19,961 crore in
State GST, 43,794 crore in integrated GST and 8,331 crore in the form of Compensation
Cess. The Finance Ministry was assumed in December may be next every month GST
collection equal to 1, 00,000 cr but in January is decline
Since the introduction of GST in the country, the number of traders coming under the
indirect tax has increased by 50%. 34 lakh new businessmen have registered in GST.
Among them are small businessmen, who have registered for taking input tax credit.
Such 17 million businessmen have registered. In December 2017 there were 98 lakh
registered businessmen. crore but number of return are as follow
Month No of returns
December 63 lakh
November 64 lakh
October 65 lakh
September 69 lakh
August 67 lakh
July 63 lakh
Keyword Tax, Indirect tax, Goods and Service Tax, GST, India
(s)
Title Sustainable Blood Bank Management in India Using Blockchain and Internet of
Things
Author(s) 1. Sachin Vijay Kuberkar, Research Scholar, Symbiosis International
(Deemed) University
2. Dr. Brijesh S. P., Associate Professor, Symbiosis Center for Information
Technology (SCIT), Symbiosis International (Deemed) University
Contact 1. sachin.kuberkar@gmail.com
Abstract Purpose - This paper aims to study the role of emerging technologies such as
Blockchain and Internet-of-Things (IoT) for the sustainable blood bank
management in India.
Design/methodology/approach – The hypothesized conceptual framework for
this study integrates the Task-Technology Fit (TTF) and Technology Acceptance
Model (TAM). A primary survey was conducted using a structured questionnaire.
The responses were collected from 400 sample respondents from 30 blood bank
and hospitals and the data was analyzed using the structural equation modeling
(SEM) technique.
Findings – The findings from this study suggest that the constructs in the TTF
and TAM have a positive influence on behavioral intention (BI) to use Blockchain
and IoT technologies in the context of sustainable blood bank management.
Research limitations/implications - This cross-sectional study has a geographic
limitation as it was conducted in Pune city and its suburbs in the state of
Maharashtra. As this study was carried out in the context of a developing
country like India, caution needs to be exercised while generalizing the findings
of this study to other regions, countries and cultural context.

May 25-27, 2018
Practical implications - This study suggests the application of Blockchain and IoT
technology for a sustainable national blood system. It provides vital insights to
blood bank managers, healthcare professionals and policymakers.
Originality/value - This study has a novel contribution as it empirically validates
the BI to use Blockchain and IoT technology for complex scenario of blood bank
management in the context of a large developing country like India.
Keyword(s) Sustainability, Blood Bank, Blockchain, IoT
Title KM Enablers Using ISM for Knowledge Realization in Education Sector in India
Author(s) 1. Preeti Tarkar, Research Scholar, Institute of Business Management, GLA
University, Mathura
2. Deepika Pandoi, Research Scholar, Institute of Business Management,
GLA University, Mathura
3. Garima Sainger, Assistant Professor, Institute of Business Management,
GLA University, Mathura
Contact 1. E-mail- preeti.tarkar_phd13@gla.ac.in
2. E-mail- deepika.pandoi_phd13@gla.ac.in
3. E-mail- garima.sainger@gla.ac.in
Abstract In this era of change it is a believe of masses that knowledge is the most valued
asset to sustain. As a result, worldwide organizations are realizing the need to
manage their knowledge base and designing and implementing various
techniques to manage it.The need to manage and control knowledge can be
applied in the education sector too.Education Industry needs a great capacity to
maintain, build up, manage and consume their knowledge assets. Knowledge is
renowned as a vital source to attain and maintain competitive advantage in
education. Knowledge of the education institutes comprises of Professional
intellect; as also creativity, experience, concepts, values, beliefs and ways of
working that can be shared and communicated. While many organizations are
utilizing knowledge management (KM) initiatives, they suggest that it is hard to
get return on such efforts; however, preferred results can be achieved through
successful realization. So, it’s prime time to think about knowledge management
realization in education sector.
In the present study with the help of literature available in the direction of
knowledge management, a set of enablers (variables) of knowledge
management has been selected. Using these set of variables, we developed a
VAXO scale by using Interpretive Structural Modeling (ISM) method to find out
causal relationships among these variables and establish strategies for
successful execution of Knowledge Management initiatives. The Interpretive
Structural Modeling (ISM) scale comprising of various knowledge management
enablers, used for data collection from the experts in the area of education.
Outcomes from this research will also support organizations in decision making
using knowledge management initiatives.
In this paper, after collecting and analyzing the data, a conceptual framework in
perspective of Knowledge Management (KM) realization in academics in India
will be develop with a consideration that if this model is adopted in education,
it will be more beneficial to enhance the eminence of knowledge sharing and
certainly create a standard shift in education in India.

May 25-27, 2018
Keyword(s) KM Enablers, Interpretive Structural Model, Knowledge Realization, Academics
Title Green Growth and Developing Countries

Author(s) 1. S. Gunalan B. Pharm., MBA, (Phd), Research Scholar, AMET University
2. Dr. K.S. Sathyanarayanan BCOM, MCA, MBA, MHRM, MPHIL, (SLET),
PHD, Assistant Professor, MEASI Institute of Management, Royapettah,
Chennai – 600 014, Tamil Nadu, India
Contact 1. sgunalanpillai@gmail.com
2. alivalamsathya@gmail.com
Abstract In the face of pressing economic and environmental challenges, national and
international efforts to promote green growth as a new source of growth have
been intensifying in recent years. Building on this momentum can help to
accelerate progress towards sustainable development and poverty reduction
through, for example, more sustainable use of natural resources, efficiencies in
the use of energy, and valuation of ecosystem services. Green growth is a matter
of both economic policy and sustainable development policy. It tackles two key
imperatives together: the continued inclusive economic growth needed by
developing countries to reduce poverty and improve wellbeing; and improved
environmental management needed to tackle resource scarcities and climate
change. When green growth began to be promoted through the 2008-09
economic stimulus packages, some governments approached it from a short-
term growth perspective – the potential to boost jobs and incomes through
increased investment in some green (notably low-carbon) technologies. Others
approach green growth from an environmental perspective – the potential to
internalise environmental externalities by mainstreaming sustainable
development requirements into economic decision-making, notably through
resource pricing and land use infrastructure choices. A third imperative, of
equity and inclusion, has more recently been expressed, especially by
developing countries – the notion that green growth should serve those
excluded by the current economic system. The informal economy is very large in
many developing countries and its potentials and hazards need to inform any
transition to green growth in order to deliver more and better jobs and resilient
livelihoods for poor people. Thus there is growing convergence around the
notion that the current economic system is not only unsustainable and
inefficient in its resource use, but moreover is inequitable in its distribution of
costs and benefits. This is as much an issue of bringing bad practice to a halt as
one of opening up new green opportunities. Moreover, it will require systemic
adjustments to better link economic, environmental and social policies and
institutions as far as possible identifying synergies, but also being clear about
trade-offs and uncertainties and the political economy of the changes required
in varying contexts. As such, the formation of national green growth policy
frameworks will be a critically important exercise.
Keyword(s) Green Growth, Green Economy, Sustainable Development, Green Growth
outcome, Green Growth Framework

May 25-27, 2018
Title Exploring Entrepreneurial Characteristics among University Students: An

Evidence from India
Author(s) 1. Imran Anwar, PhD Scholar, Dept of Commerce, Aligarh Muslim
University, India
2. Imran Saleem, Professor, Dept of Commerce, Aligarh Muslim University,
India
Contact 1. anwarimran1@gmail.com
Abstract Introduction
Entrepreneurship is considered as a phenomenon which has been talked about
most in recent times. Among the researchers, immense urge for researching the
entrepreneurship phenomenon has been sensed across the globe not only due
to its inevitable significance in fostering the economy and creating employment
opportunities but also for product and market innovation (Mueller and Thomas,
2000; Jack and Anderson, 1999). Moreover, its role is accepted as more
expository within a developing economy like India for it’s considered to be acting
like an engine to the progress of an emerging economy. Hence, in India, new
venture creation is widely being promoted by the government and policymakers
to trigger the economic growth.
As, among the academicians and researchers, the interest for the
entrepreneurship research has extensively been witnessed widespread and is
one of the world’s fastest-growing economies, Indian government has also
undertaken several initiatives and instituted policy measures to foster a culture
of innovation and entrepreneurship in the country. Employment generation is a
prime challenge what India is facing at present. India, however with a rich,
resourceful and unique geographic and demographic advantage, has huge
potential to innovate and raise entrepreneurs with the view to generating
employment for others thus befitting to the nation’s economy.
Indians rate entrepreneurship as secondary career option and show more
inclination to public and private sector salaried jobs when compared to factor-
driven economies. For many years, the Global Entrepreneurship Monitor (GEM)
have confirmed in their international reports that entrepreneurial
initiatives/activities in India are impelled by necessities. The rate of Total Early-
stage Entrepreneurial Activity (TEA) in India is 10.6%, quite below than the
average (16.8%) of all factor-driven economies. In fact, the TEA rate of India is
found to be third lowest among all the factors driven economies. India’s rank is
first with 28% level of innovation among the factor-driven nation. Where, in
average the innovation-driven economies exhibit a level of 31% for innovation,
thus being a factor driven economy, India’s level of innovation is not much below
as compared to average level of innovation among innovation-driven nations
(Mike Herrington and Penny Kew, 2016)
In the past few years, several support programs and schemes have been
introduced by the Indian government to bring the innovation through fostering
entrepreneurship across various sectors. From engaging with academic
researchers, industries, experts, investors, SMEs, NGOs to the most
disadvantaged and underprivileged parts of society.
Keyword(s) NA
Title Measuring Corporate Social Performance of BSE500 Companies

May 25-27, 2018
Author(s Dr. Ishani Patharia, Assistant Professor, Bhagat Phool Singh Mahila Vishwavidyalaya,
) Khanpur Kalan, Sonipat, Haryana- 131303
Contact Email: ishanibpsmv@gmail.com
Abstract Purpose: The concept of Corporate Social Responsibility is primitive in India. It can be
traced back to ancient times even before 12th century, as there is a passing reference in
the Kautilya’s Arthashastra that the King’s welfare and happiness lies in the welfare and
happiness of his people. This reveals that in India the concept of CSR had been veined
in the business culture from time immemorial due to the imperative role of ethics in
Indian culture and practice. It gained formal momentum around the world around
1990’s when prominent agencies like United Nations, World Bank, Organization of
Economic Co-operation and Development laid guiding principles and norms to be
followed by the corporate (Lee M.D. P, 2008). One of the oldest CSP model discussions
by Wartick and Cochran, 1985 published in Academic Management Review is a
landmark in understanding the concept of CSP till date.
Source: Wartick, S. L., & Cochran, P. L. (1985). The evolution of the corporate social
performance model. Academy of management review, 10(4), 767
Figure 1: Evolution of Corporate Social Performance Model
Corporate Social Performance includes Corporate Social Responsibility, Corporate
Social Responsiveness, and Social Issues Management. Thus, CSP goes beyond the
concept to CSR and is majorly a proactive approach rather than a reactive one.
After the introduction of Corporate Social Responsibility clause in Company Act in 2013,
there has been substantial rise in literature on Corporate Social Responsibility. In a
written reply to Lok Sabha, Minister of State for Corporate Affairs, Government of India,
solicited legal action against 187 companies which violated CSR provisions in the
financial year 2014-15 (The Economic Times, 15 December, 2017). Actually, for
sustainable development of the country it is pertinent to minimize the gap between the
rich and poor, maintain ecological balance, indulge in fair trade practices, share the
accurate information timely with the stakeholders and contribute towards employee
and social welfare. And Corporate Social Performance is a sure shot means to achieve
such sustainable development. This study aims to resolve the dilemma of measuring
Corporate Social Performance. The various dimensions of Corporate Social Performance
discussed in the theories and empirical studies related to CSR in the previous decades
form the basis of the present study to develop a tool for measurement, measure and
evaluate the direction of Corporate Social Performance of Indian companies after the
introduction of CSR clause.

May 25-27, 2018
Objectives: The main objectives of this study are:

1. To develop a comprehensive corporate social responsibility disclosure (CSRD) index
to measure Corporate Social Performance.
2. To measure the Corporate Social Performance (2014-16) in light of the
implementation of CSR clause using the CSRD index and identify the key areas of
Corporate Social Performance (both item wise and theme wise) for BSE 500 companies
over a period of three years (2014-2016).
3. To study the variations in Corporate Social Performance year wise and compare the
performances.
4. To compare the theme wise variations in Corporate Social Performance.
Research methodology: A 107 item scale CSP index was developed on the basis of some
of the scales used earlier (Mishra S and Suar D, 2010; Kansal M. and Singh S., 2012;
Mirfazli E., 2008) and the mandatory recommendations in Section 135 and Schedule VII
of the Companies Act 2013. The index includes both mandatory and voluntary
Corporate Social Responsibility indicators. The indicators have been classified into the
following seven parameters:
1) Mandatory disclosures
2) Society
3) Customer
4) Human Resource
5) Environment
6) Stakeholders
7) Suppliers
Complete information for a set of 305 companies for the period under study (2014-
2016) could be extracted from the company websites and other online resources. Since
there was a zero score on the parameter Suppliers, it was dropped from the final
analysis. The reliability of the scale was tested with cronbach’s alpha.
Reliability Statistics
Cronbach's N of Items
Alpha
.983 102
By using content analysis, descriptive statistics, normality tests and Kruskal Wallis H test
with post hoc analysis; the status and direction of Corporate Social Performance (CSP)
in India has been evaluated.
Findings and discussions
The extent of CSP on a particular item was measured by percentage of companies
reporting on that item. The item wise performance is summarized in table 1.The most
popular and the least undertaken/reported CSR activities in the three years are
summarized in table 2. It was found that:
1. Indian companies do not report on the CSR policies of the suppliers in their reports
which symbolizes that CSR efforts of suppliers is either not checked, not ensured or they
do not consider it important to be reported by the companies in their reports,
2. Although there has been some improvement in adapting the mandatory guidelines
under the Section 135 of Companies Act 2013, Indian companies have yet a long way to
go.
3. Investor grievances handling policy, timely tax payment, Retirement benefits, Auditor
independence, employee training and education have been the most popular CSR
activities in the period under study whereas CSR committee was not so popular among
the companies in 2013-14, it has gained rapid importance during 2014-16. But still none

May 25-27, 2018
of the other mandatory CSR indicators and disclosures is on the priority of the Indian
companies.
4. Indian companies are still not contributing towards SC/ ST/BC Minority fund and
Central government or state government fund as the number of contributors are
meagre.
5. Maternity and paternity leave, Worker union, Compensation of Workers, Providing
products to economically disadvantaged, Competitive prices, Following UN Guidelines
for consumer Protection, Worker union, Holiday benefits, Facilities (Subsidized Canteen
& Transport), Promotion policy, Activities for replenishing resources, , Personnel
counseling, Environment friendly materials, Anti discrimination policy, Information on
product developments, long term Environmental plans are some of the areas on which
the companies need to focus more as many of the indiactors are linked to employee,
customer and environmental welfare.
6. As far as theme wise performances are concerned, Stakeholders welfare has been
the most imperative area for the CSR activities and disclosure. The reason may be the
introduction of Corporate Governance norms in the recent past. This does not mean
that the performance has been outstanding in the absolute terms on this crieteria as
around 44 per cent companies have been able to make way to make it most popular
CSR theme.
7. Mandatory CSR disclosures have improved their position from less important theme
to second most important theme rapidly. The legal and political interferences have been
an important reason behind the same.
8. Indian companies are striving hard towards social welfare on the third order. This
performance can be acknowledged much to the timely payment of tax which is much
of a legally bound activity. But certain dimensions of social welfare such as promoting
art and research, taking measures to check corruption, contributing towards capital
formation, rain water harvesting etc. still lack to receive adequate attention.
9. Next focused theme under CSR activities is that Employee welfare. Indian companies
are still lacking to provide congenial environment to Indian human resource to optimally
utilize their caliber in India. Indian companies lack in providing and reporting special
measures to enhance women participation in the mainstream. Apart from that, there is
lack of transparency in developing and disclosing the opportunities for growth in the
employer company, promotion policy, the compensation policies and similar important
issues.
10. Where the marketing paradigm is based on creating customer value. Indian
companies still lag behind creating and communicating the customer welfare measures.
How can sustainable development be achieved by ignoring the deprived section of the
customers, lags in assuring competitive prices and quality?
11. Although a major chunk of companies are reporting on environmental sustainability.
But it is merely in the context and not in the spirit as the poor scoring on the
environmental performance indicators which are rapidly gaining importance worldwide
have been ignored to be taken in perspective by the Indian companies such as use of
eco friendly and recycled materials, restoring historical buildings, long term
environment plans, claims of being water/ carbon positive, wildlife conservation etc.
12. The results of normality test (excluding the supplier theme) to capture the item wise
variations indicate that there is high variation in the Corporate Social Performance
across the indicators in the CSRD index (see table 3 and table 4). The significant positive
skewness reveals that there is very low level of CSP among Indian companies. This calls
for some more stringent efforts on part of company stakeholders and government.

May 25-27, 2018
13. The results of theme wise analysis (table 5 to 8) reveal that there is significant
variation in CSP of Indian companies in most of the theme apart from Stakeholder
welfare in all the three years, mandatory disclosures in 2014-15, 2015-16 and social
welfare efforts in 2016. The consistency and synchronization in performance on
stakeholder transparency and welfare is attributable to listing agreement and
Corporate Governance norms being improved from time to time in the country.
14. Due to non normality of data, Kruskal Wallis H test (table 6) was applied to compare
the CSP among the six themes used in the study. The results reveal that there was no
significant difference in theme wise CSP in 2013-14 but there was a significant
difference in theme wise performance in 2014-15, 2015-16. The results as per mean
ranks cross validate the earlier theme based results of the study.
15. The post hoc Games Howell test (table 8) reconfirms that Indian companies are
drastically performing poorly on the Environmental theme has compared to Mandatory
and Social Welfare themes. No significant differences were found among other CSP
themes.
Limitations and future scope of studies: It is too early to predict the real impact of the
recent inclusion of CSR clause in Company’s Act on CSP of Indian companies in the long
run. The information for the study has been taken from the annual reports and other
online resources, it may be possible that the companies might be performing well on
some of the parameters but have failed to report the same. Apart from that the huge
variations explored across the CSP indicators and themes pave way for future studies
to explore the reasons for these variations and study each theme in detail. Also, the CSR
index needs to be validated further through future studies with identical studies on
different datasets and across different time periods.
Originality/value: The study exclusively measures the status of Corporate Social
Performance of BSE 500 companies through a huge data set of 305 companies over a
period of three years after the introduction of CSR clause.
Practical Implications: There is an urgent need to curb the variations in CSP within and
across the various themes which may be possible by linking certain monetary and non
monetary benefits by the government for the companies performing well to be
reinforced to do much better. There is a need to take stringent actions on violations of
the CSR guidelines by the Indian companies. Certain additions need to be made to the
CSR guidelines to make them more comprehensive and conclusive. Also, there should
be some theme focused efforts by the Indian companies especially towards
environment. Based on the results of the study, the companies should exert rigorous
efforts and communicate on much of the least performed CSRD index items.
Keyword Corporate Social Responsibility, Corporate Social Performance (CSP), Corporate Social
(s) Responsibility Disclosure (CSRD) Index, Indian companies, Mandatory disclosures,
Voluntary disclosures
Title Visual Merchandising as a Sustainable Marketing Practices in the Organised

Retail sector
Author(s) James Hussain, Research Scholar(NET-JRF), Dept of Applied Economics &
Commerce, Patna University
Contact email-mbajames123@gmail.com
Abstract In the fast moving world, the competition and challenges have been increased
in the retail sector.Every retailers have aim to maximize profit through
increasing sale.Retailers are using visual merchandising as a sustainble
marketing practices in order to sale in the organised retail sector.

May 25-27, 2018
The purpose of study is to know the sustainable impact of visual merchandising

in the current marketing practices. Different hypothesis formulated during the
period of study. The primary data was collected from four major cities of India
including Patna, Ahmadabad, Delhi, and Bangalore The survey of 348
respondents of different outlets of the organized retail sector through a
questionnaire. The collected data were analyzed in SPSS 22 and regression
analysis, Centre tendency, pie charts, percentage, and Contingency Coefficient
were used for data analysis. Cronbach’s Alpha is used for Reliability test to know
the internal consistency of score. Validity test is used to analyze the assumption
supported by the finding or not. The result of the study reveals that there is a
significant impact of visual merchandising (Lighting, Fixture, Mannequin &
Window display) as sustainable marketing practices in the organised retail
sector.
Keyword(s) Visual merchandising, Lighting, Fixture, Mannequin and window display
Title Value Archetypes of Environmentally Conscious Consumers and its Relationship

with Culture: A Global Analysis
Author(s) 1. Aruni Ghosh, EFPM Scholar, IIM Kashipur
2. Jitendra Gaur, EFPM Scholar, IIM Kashipur
Contact 1. aruni.efpm1705@iimkashipur.ac.in
Abstract The idea of sustainable development has gained wide prominence in the last few
years, prompting the design of policies and communication aimed at changing
behavior towards more sustainable practices. The need for recognizing
individual-level differences of the target audience in this regard is widely
acknowledged, if not always practiced. In recent years, several studies have
segmented consumers from the perspective of environmental sustainability,
identifying the pro-environmental consumer segments. Environmental concern,
defined as a general feeling towards environment-related issues, can be
dimensionalized using measures like perception of environmental problems or
support for environmental regulations, and has been reported to be an
antecedent to environmental purchase intention and behavior. Environmental
concern and pro-environment behavior have also been linked to consumer value
systems and culture by many scholars, even though a focused investigation of
individual-level differences in the value system or influence of cultural
dimensions on these value systems of environmentally conscious consumers has
not been undertaken yet. In the present study, we analyze data from 59
countries to find different value system segments of environmentally concerned
consumers. Instead of using the traditional k-means or latent class clustering,
we use the rarely used archetype segmentation approach that facilitates
obtaining more “defined” segments, rather than the average ‘clusters’. We then
investigate how the archetype segment proportions in a country relate to the
national culture.
Keyword(s) NA
Title The Dawn of the Era of Schoolpreneurs for Building Age-Friendly Economies

May 25-27, 2018
Author(s) 1. Jyoti Kukreja, Assistant Professor, Jagannath International Management

School, Kalkaji, New Delhi
Contact 1. Jyotikukreja9@gmail.com
Abstract With the dawn of the Modi era, campaigns such as ‘Start-ups’, ‘Make in India’,
‘Skill India’ and ‘Digital India’ has started to gain momentum. The ancestral
generations of India has witnessed multifarious upheavals in its growth
trajectory. Ambitions, skills, leadership and confidence are a few of the
inevitable personality attributes that spark entrepreneurial instincts in a human
being, but what makes them really successful? Business ideas are replete, but
which is the best to begin with? We all have many a choice: to be in job or to
start a venture: when should you say ‘yes’ to your inner voice? Is it possible to
not to go but to grow? These are few of the questions that would be answered
by the author of the study. 'Age is just a number' had been oft-cited in our
everyday parlance: but is that a myth or reality? The safety concerns from
women to passwords is threatening all of us alike and this world where
everything is accessible to everyone, the need to connect and question has
become significant.
Old age is said to be depleted energy form but if age friendly cities continue to
galore then the enthusiasm and zeal for life will continue and age shall not cast
an impact on a person.
This study shall seek to find that how we can make every city of the country age
friendly, where the gaps are and how those could be overcome. Further, the
objectives of the paper is to unearth the propellants that promote
entrepreneurial instincts of an individual, to scale new business ideas and
screening viability of the ideas and to further enhance scope of entrepreneurial
ecosystem for the forthcoming generation. Personality tests that trigger being a
successful entrepreneur are also unveiled.
A descriptive nature of study had been adopted with survey of 119 school
students was carried out by administering a structured questionnaire. Quota
sampling method had been adopted to understand this cohort of respondents.
Findings: Children from ancestral business background were found more
inclined and prepared for entrepreneurial ventures. Out of 119 respondents, 72
and 47 each were from business and professional backgrounds respectively.
While 23 out of the professional background projected to have strong
agreement to pursue entrepreneurial dreams, 16 reported to be professionals
only while 8 still haven’t decided as yet. Further, out of 72 respondents from the
ancestral family business background 53 reported to join into professional roles
for a brief period of time and then join family business.
Limitations: The study had been carried out on teenagers in a short span of time
of 29 days. The respondents had been only of Generation Z category.
Implications: The present study holds relevance for policy makers and
strategists intending to promote wave of entrepreneurship. Any venture when
passes through the test of time and patience usually does not loses its sheen and
when the dreams are taken seriously, success of the enterprise is not only
chased but worked out from all 360 degree perspectives.
Originality: This is a pioneer set of work. No other formal study had been
previously carried out prior to this in such a domain.
Keyword(s) Generation Z, Schoolpreneurs, Problem, Opportunities, Innovations, Skills,
Problems, Opportunitie, Age, smart, agile, youth, number

May 25-27, 2018
Title Purchase Influencing Factors of Sustainable Products Among Young Consumers

of Uttakrakhand
Author(s) 1. Kamal Kant Tyagi, Assistant Professor, Qunatum School of Business,
Roorkee (Uttrakhand)
2. Prof. (Dr.) Rohit Kushwaha, Director, Quantum School of Business,
Roorkee (Uttarakhand)
Contact 1. kamalkanttyagi.qsb@quantumeducation.in
2. rkushwaha0706@gmail.com
Abstract The present research attempts to investigate the variables that influence
purchase intention towards sustainable products of young consumers group
among 16 to 30 year olds. We derived and examined the model through
structural equation modeling (SEM) in a sample of 300 young respondents in
Uttarakhand. Data was collected using self-administered questionnaire survey
and analyzed with the help of SPSS (23). Four variables have been taken into the
study to know the purchase intensions of the consumers. First is environment
awareness second is environment knowledge third is environment attitude and
fourth is price of the sustainable products. Our results indicated that
environmental awareness, environmental knowledge and environmental
attitude have significant positive influences on purchase intention towards
sustainable products.
Keyword(s) Sustainable Product, Environmental Knowledge, Environmental Awareness,
Environmental Attitude
Title ESG and Corporate Financial Performance: A Panel Study of Indian Companies
Author(s) 1. Karishma Dalal, Amrut Mody School of Management, Ahmedabad
University
2. Nimit Thaker, Amrut Mody School of Management, Ahmedabad
University
Contact 1. karishma.dalal@ahduni.edu.in
2. nimit.thaker@ahduni.edu.in
Abstract The importance of sustainable and responsible investment strategies has
significantly risen due to the increasing cognizance concerning environmental
stability and socio-economic development of countries. In recent times, the
perceived lack of governance during the global financial crunch, increasing
threat from global warming, aggressive engagement on social issues etc. have
brought forth a consensus concerning significance of holistic, inclusive growth
and responsible investment strategies. Responsible investment strategy aims to
incorporate environmental, social and governance (ESG) factors into investment
decisions, to better manage risk and generate sustainable, long-term returns for
the stakeholders. The fundamental principle of the ESG based investment
strategy is identification and quantifying the intrinsic value possessed by socially
responsible, environmentally friendly firms with robust governance policies in
place. These firms are believed to exhibit better risk management measures on
ESG parameters which in turn create value for investors within a framework of
long-term sustainable business model. These ESG parameters represent the
non-financial performance of an organization. United Nations Principles for
Responsible Investment Organization founded in 2006 in New York encourages

May 25-27, 2018
investors to consider ESG issues when evaluating the performance of any

company. The environmental, social and governance issues are numerous and
ever-shifting. They include: Environmental: climate change, greenhouse gas
emissions, resource depletion including water, waste and pollution and,
deforestation. Social: working conditions including slavery and child labor, local
and indigenous communities, conflict, health and safety, employee relations and
diversity. Governance: executive pay, bribery and corruption, political lobbying
and donations, board diversity, and tax strategy.
The purpose of this paper is to examine the influence of ESG on the

performance of Indian public limited companies in terms of profitability and the
value of the firm through multiple measures of return on assets, return of equity
and Tobin’s Q ratio. A total of 65 companies are selected from the NIFTY100
Enhanced ESG Index database. This index is designed to reflect the performance
of companies within NIFTY 100 index based on Environmental, Social and
Governance (ESG) scores. Companies should have normalized ESG score of at
least 50% to form part of this index and companies engaged in the business of
tobacco, alcohol, controversial weapons and gambling operations are excluded.
Panel data regression analysis is used to test the impact of ESG on corporate
financial performance. These findings have important implications not only for
investors and businesses, but also for regulators, governments and the diverse
organizations around the world that are trying to promote awareness about
sustainability, predominantly in the emerging economies.
Keyword(s) Environmental, Social, and Governance Parameters; Return of Equity; Tobin’s q;
NIFTY100 Enhanced ESG Index
Title CAMEL Rating Ratios in Measuring the Financial Performance of Chaitanya India
Finance Credit Pvt Ltd.
Author(s) 1. KRISHNA KUMAR S, Assistant Professor, Department of Management
Studies, PES University, Bengaluru, Karnataka-560085
2. Vani.M, Student, Bachelor of Business Administration, PES University,
Bengaluru, Karnataka-560085
Contact 1. krish.zenith@gmail.com , krishnakumars@pes.edu
2. vani.maheshm@gmail.com
Microfinance institution often flourished as they are a powerful tool for the
social and economic development (S. K. Mitra, 2008)but their close proximity
and malleability in their operation have led to information asymmetry among
the users of microfinance to obtain the information (Boateng & Boateng,
2014).Microfinance institution are those institutions which can be non-profit
organization, regulated financial institution or a bank that provides a financial
services to the low-income people (Saltzman, Rock, & Salinger, 1998)., but their
close proximity and malleability in their operation have led to information
asymmetry among the users of microfinance to obtain the information(Boateng
& Boateng, 2014) ., often MFI are prone to several challenges and hence need
to cope up the challenges there are several rating models been implemented as
a results to survive against the risk involved in the operation hence many rating
models considers the factors which includes many functional, financial and as
well as the mission drift of those institutions by considering each risks involved

May 25-27, 2018
to their operation(Chima, 2008) many MFI institution are not aware of the
importance of financial rating model used for rating the model hence if
microfinance institution could focus towards their rating in matter of
transparency would lead Microfinance institution to survive for a longer period
of time.
Scope of the study
Analysing the significant impact of CAMEL rating on financial performance often
depends upon the factors used for analyses to indicate the financial institutions
strengths and safeness in its operations hence the paper provides a clear view
of analysing the impact of each CAMEL components and its effect on financial
performance since the relationship among them have been analysed whereas
the effect on the rating in relation to microfinance institutions would assist the
firm in analysing its core strengths and implement the rating which best
describes its financial performance.(Muhmad & Hashim, 2015).Hence the
research helps in understanding the financial performance in view of CAMEL
rating model of Chaitanya India Finance Credit Pvt Ltd.
Keyword(s) CAMEL rating models, financial performance, ratios, Microfinance institution
and multiple regression
Title FDI, Trade and CO2 Emission in the Era of Digitalisation: A Study on Global
Economy with a Special Focus on Asia-Pacific Countries
Author(s) 1. Madhabendra Sinha, Senior Research Fellow in Economics, Department
of Humanities and Social Sciences, National Institute of Technology
Durgapur, West Bengal 713209, INDIA.
2. Prof. Dr. Partha Pratim Sengupta, Department of Humanities and Social
Sciences, National Institute of Technology Durgapur, West Bengal
713209, INDIA.
Contact 1. madhabendras@gmail.com
Abstract The paper attempts to investigate the dynamic relationships among inflow of
FDI, international trade and CO2 emission empirically in the digitalised world
with a special emphasis on Asia-Pacific region. Impact of FDI inflow on economic
growth has been a burning topic nowadays. There is a debate regarding the
effects of FDI inflows on environment. We use annual data on FDI inflow, trade
and GDP from UNCTAD and CO2 emission from World Bank for selected Asia-
Pacific countries from top 20 FDI inflow hosting countries as reported by
UNCTAD, over the significant period of digitalization from 1990 to 2016, and
form a balance panel by using data on the above mentioned variables and speed
of digitalization measured by total spending on all items of digitalization
collected from Global Media Report 2017 for six regions over period from 2009
to 2016. The stochastic properties have been looked into by carrying out LLC and
IPS panel data unit root tests followed by generalized method of moments
(GMM) estimates. Empirical findings imply that inflow of FDI significantly
promotes trade and economic growth and also influences CO2 emission. We also
find that speed of digitalization is significantly influencing global trade and
growth process.
Keyword(s) FDI, Trade, CO2 Emission, Digitalization, Asia-Pacific Economy, Dynamic Panel
Model, GMM Estimation

May 25-27, 2018
Title Revisit into the concept of CSR: Inputs from Cooperatives

Author(s) 1. Manoj Kumar Kamila, Academic Associate, Area of Humanities and
Social Sciences, Indian Institute of Management Indore
2. Prof. Biswanath Swain, Area of Humanities and Social Sciences (Ethics),
Indian Institute of Management Indore
Contact 1. manojk@iimidr.ac.in
2. biswanath@iimidr.ac.in
The concept of corporate social responsibility (CSR) is generally understood as a
way through which a company achieves a balance of environmental, economic
and social attention. Further, CSR stimulate a business to contribute to
sustainable economic development along with leveraging the quality of life of all
the stakeholders in general. According to Porter and Kramer (2002),
corporations can use their charitable efforts to improve the competitive context
and the quality of the business environment in the locations where they operate.
The common objective of this is to eradicate the poverty and to develop a
healthy society that affects and gets affected by the corporation. With the
similar kind of aim, the cooperative movement was born to improve its services
rendered to its members apart from rewarding the consumers and delivering
comprehensive set of democratically agreed social objectives. Cooperative
enterprises provide the organizational means with a clear objective to create
productive employment and to overcome poverty which can further achieve
social integration (Youd-Thomas, 2005).
Origin and Objective of Cooperatives

The cooperative movement emerged in 1498 in Aberdeen (Islam et al., 2014). It
has spread its reach across various countries across the globe. It has a
tremendous growth in India. Many people are, directly or indirectly, associated
with the cooperatives. The cooperative is an autonomous association of persons
united voluntarily to meet the economic, social and cultural needs through a
company jointly owned and democratically controlled (Novkovic, 2008, p.2169).
In the contemporary world of business, the main aim of a corporation is to satisfy
the shareholder’s interests. However, in cooperatives, the emphasis is not only
on profitability but also fulfilling all the stakeholder’s expectations, even
sometimes by going beyond what is its social responsibility.
Purpose
Cooperatives are born for a business purpose, but in the course of time, it has
been engaged in CSR activities. It has been found that along with taking care of
its economic responsibility, it has tried to execute its responsibilities meant for
all its stakeholders. This aspect of cooperative has not been highlighted in the
extant literature till date. The study aims to critically examine whether or not
the cooperative principles contribute to societal well-being in the…
Keyword(s) NA
Title CAN SUSTAINABLE INVESTMENT YIELD BETTER FINANCIAL RETURNS: A

COMPARITIVE STUDY OF ESG INDICES AND MSCI INDICES

May 25-27, 2018
Author(s) 1. Mansi Jain, Research Scholar, University School of Management Studies,

Guru Gobind Singh Indraprastha University, Sector 16C, Dwarka, Delhi -
78
2. Gagan Deep Sharma, Assistant Professor, University School of
Management Studies, Guru Gobind Singh Indraprastha University,
Sector 16C, Dwarka, Delhi – 78
Contact 1. guptamansi007@gmail.com
2. angrishgagan@gmail.com
Abstract Purpose – Sustainability indices are generally created to serve as a benchmark
for sustainable investment. These indices contribute to stimulate responsible
practices in companies all over the world. Furthermore, they also contribute to
the deepening of the capital markets by serving as a benchmark and also by
developing investment interest on the part of the foreign and institutional
investors. Under certain conditions, these indices also help to attract foreign
capital, seeking international participation to the local capital markets (Vives &
Wadhwa, 2012). The purpose of this paper is to study whether the sustainable
investment alternatives offer better financial returns than their reciprocating
alternatives from both the developed and the emerging markets.
Design/methodology/approach - The paper comparatively analyse the financial

returns of the S-Network global indices (namely developed markets (excluding
US) ESG index, emerging markets ESG index, US large-cap ESG index and Europe
ESG index) and those of the usual markets (namely MSCI world index, MSCI
ACWI index, MSCI USA index and MSCI EAFE index). The study also focusses on
the inter-linkages between these indices. Daily closing prices of all the
benchmark indices are taken for the five-year period of January 2013-December
2017. Line charts, correlogram and unit-root test shall be applied to check the
stationary nature of the series; Granger’s causality model, vector auto
regression (VAR) model, variance decomposition analysis and ARCH-GARCH type
modelling will be performed to find out the linkages between the markets under
study.
Findings – The findings shall guide the financial/investment managers' decisions

in the development of their strategic planning, based on the results. Professional
investors may use the results to define strategies and integrate it into their
traditional investment analysis. Corporate executives shall use it to benchmark
their own performance against peers and track news as well.
Originality/ Value - The relationship between social and environmental

performance and financial performance in companies has been a subject of
debate but the results obtained so far are not conclusive (Lassala, Apetrei, &
Sapena, 2017). Stock exchanges have created indices for more sustainable
business, with growing number of companies joining them – the return
generated by firms in this profile remains controversial. Santis, Albuquerque, &
Lizarelli (2016) analyse the performance of companies listed in the corporate
sustainability index in comparison with the performance of companies listed in
the Sao Paulo Stock Exchange Index and conclude that characteristics such as
the sectoral classification have more influence on firms' financial performance
than their investments in sustainable initiatives. This research contributes to the
body of knowledge in the field of sustainable investment by utilizing more

May 25-27, 2018
detailed methodology and wider dataset as compared to the ones used by

existing literature.
Keyword(s) Sustainability indices, financial sustainability, socially responsible investment,
index returns, financial markets, Garch type modelling, Granger’s causality,
Vector auto regression model, Variance decomposition analysis
Title Impact of E-commerce on Sustainability of Environment A Focus on Indian

Environmental Sustainability
Author(s) 1. Mansoor Ahmad
2. Sadaf Siraj
Department of Management, Jamia Hamdard, New Delhi, Delhi, India
Contact 1. mansoorahmad0204@gmail.com
2. sirajsadaf@gmail.com
Abstract Nowadays E commerce has turned into an enormous industry and is producing
large amount of revenues through online platforms. It involves the assimilation
of information, communication technologies for full achievement of e-
commerce goals, but it is not right to assume that e-commerce always prove to
be beneficial and have affirmative effects on sustainability of business as
sometimes it can have some damaging effects on sustainability of environment.
In this study the researcher tries to list down both the advantages and
disadvantages of utilization e-commerce with reference to environment
sustainability and focuses on broadening the awareness of impacts of e-
commerce among people. This study will help the various agencies and industrial
sector who are engaged in exploiting the services of e-commerce technologies
to plan and maintain certain benchmarks for the implementation of e-
commerce.
It also provides information to environmental monitoring houses and
government about the benefits and consequences of e-commerce on
environment and suggests measures to reduce the damaging effects of usage e-
commerce. Researcher have conducted this research by focusing its study
towards the Indian e-commerce industry and its effects on environmental
sustainability.
Keyword(s) E-commerce, Environment Sustainability, Impact of e-commerce
Title THE VITALS OF PRACTICING SUSTAINABLE TOURISM MARKETING

Author(s) 1. G. Mehul Krishna Kumar, Doctoral Research Scholar, School of
Management, Shri Venkateshwara University, Uttar Pradesh, India
Contact 1. gmehulkk@gmail.com
Abstract The vitals of practicing sustainable tourism marketing provides an introduction
to the general theory of tourism marketing and its application in various sectors
by keeping a close check on the concept of sustainable tourism. In comparison
with the eight P’s of marketing mix (namely Product, Price, Promotion, Place,
People, Physical evidence, Programming and Partnership), eight T’s of Tourism
marketing (namely Tourism, Target, Travel interest, Theme, Team, Touristy
evidence, Tourism attracting initiative and Tie-ups) have been formulated in the
paper with respect to tourism organisation by keeping the importance of

May 25-27, 2018
sustainability alive. In addition to this the steps involved in the formulation of

marketing strategies by undertaking a SO-WT-STEEPL analysis also has been
discussed in the paper. Traditionally, marketing is considered as a hurdle for
sustainability but the paper tries to put forward a sustainable tourism marketing
plan.
Tourism being a service oriented sector depends a lot on the marketing
efficiency for its smooth functioning. Tourism industry mainly functions with the
use of all those natural resources which are non-renewable, making it very
important to follow the footsteps of sustainable tourism. Findings suggest that
a balanced approach by all stakeholders related to the tourism industry can
either directly or indirectly help in achieving sustainable tourism.
The study is highly authentic and an innovative attempt in illustrating various
forms of sustainable tourism marketing. Tourism has the potential to become
the backbone of any country’s economy but for this it needs to follow a set of
marketing plan which is sustainable. Now the time has come that policy makers
have to keep it in their minds that marketing directly results in tourism
development, hence it is necessary that the marketing practitioners follow a
sustainable marketing technique to promote a destination.
Keyword(s) Sustainable Tourism, Marketing, Eight T’s, Strategies, Marketing Plan and
Destination.
Title Sustainable operations in a fashion industry through the concept of circular

economy
Author(s) Mitali Rozia
Contact Research Associate, MICA, Telav – Ghuma Road, Shela, Gujarat – 380058
The intention of this paper is to design a business model canvas which demands
the treatment of the unutilized clothes, in a way that they do not end as a waste
disposal in the landfill instead re looped to a circular system through sustainable
operations. This can be achieved by applying sustainable operation strategy
through a paradigm shift from the liner business model to a circular business
model canvas.
India with an estimated population of 1.33 billion in 2017 and textiles being 4
per cent of India’s Gross Domestic Product (GDP), the annual consumer
expenditure on clothing and footwear is almost 68 billion dollars. (Bairagi
N,2017). It could be observed that there is a growing trend of rapacious
consumer behavior as suggested by the World Bank Development record 2015.
This behavior is further explained in the form of a graph where it projects the
growth of closing sales and decline in clothing utilization since
2000.Approximetily more than 1 million tons of fashion textiles are cast off every
year, with most of this coming from household sources. (Lorek, S., & Lucas, R.
(2003)). Apart from the inbound textile waste, India is one of the top importer
of the used clothes which makes the future market of textiles predict that
country is expected to grow around 3 - 5% in the area of disposals, leading to
more waste in the landfills.
Various researcher has defined waste as at the end of the product life cycle and
is disposed of in landfills. Most businesses define waste as “anything that does
not create value” (BSR, 2010). Research has shown that political and societal
support are necessary to change the currently unsustainable textile industry

May 25-27, 2018
(Geissdoerfer, M et.al 2017 ). On a larger scale if the industry continues the

business as typical pattern it would result in severe resource scarcity, high
volatility in resource prices and hence threaten the profitable position of fashion
industry’s business models. (Green peace report). As per the New Municipal
Solid Waste Management Rules 2000”, effective 2004, have also failed to
manage waste through cyclic process as it still describes the waste management
through linear system of create, collect and dispose. (The Waste Management
Initiative in India for Human Well Being states 2015). Thus an alternative to the
liner business model, the researcher has extensively reviewed the literature on
Circular Economy and various Business Models. Here by the researcher intents
to study the application of a new business model canvas and validate it through
the six steps validation process as a part of methodology of the study. The model
is to be initially observed through explorative case studies, showing in the
acceptability of the framework for adoption of Circular economy in fashion
industry.
Objective
As per the studies it has been explained that the unfortunate thread that ties
these ‘sustainable’ initiatives together is not their beginnings, but their end.
(Geissdoerfer, M et.al 2017). This ultimate demands for a sustainable operation
which can be achieved through a paradigm shift from the liner business model
of make take dispose to a circular business model canvas. (Circular economy in
clothing industry 2015)As poised by C. David (2015) more study at a micro level
that takes into account the company as unit of analysis is necessary to add value
to the research of existing circular economy models. Hence The objective of this
research is to study the implication of the last two stages of the life cycle of a
product wherein the brands can contribute towards the sustainable
consumption by encouraging a platform of sharing, returning and re-buying the
fashion products from the store. The Research elaborates that the application of
knowledge management then can be tested through six step of assessment
model, based on the lean customer development method i.e. by involving the
customer's participation and involvement.
Keyword(s) Circular economy, Re-looping fashion, Sustainable marketing, Sustainable
operation in textile, Innovative business model
Title Sustainable HR Practices in Retail Sector: A Conceptual Framework

Author(s) 1. Dr. Neelam Dhall, Associate Professor, Jagan Institute of Management
Studies, 3, Institutional Area, Sector-5, Rohini, Delhi-110085
2. Dr. Deepika Saxena, Associate Professor, Jagan Institute of Management
Studies, 3, Institutional Area, Sector - 5, Rohini, Delhi - 110085
Contact 1. neelshavdhall@gmail.com
2. deepika.saxena@jimsindia.org
Abstract Purpose – The purpose of this study is to propose a conceptual HRM framework
for Sustainability in Retail sector. Moreover, it aims to explore the current HR
practices employed by some of the successful retail companies towards
promoting sustainability
Design/methodology/approach – The study is exploratory in nature and is based
on secondary source of data collection. The data has been gathered through
reputed journals, periodicals, books, magazines, research reports of various

May 25-27, 2018
organisations such as Deloitte, Ernst and Young, Retail Industry Leaders

Association (RILA) and various websites.
Findings –A Conceptual HRM framework for Sustainability in Retail sector has
been proposed by drawing a linkage between four HR roles given in the Ulrich
Model and five dimensions in HR section of the Retail Sustainability
Management Leadership Model.
Practical implications –On the practical front, findings of the study have provided
a platform to retailers to adequately align their HR roles & practices
towards meeting their sustainability goals. Further, the study not only helps in
enlightening the HR and Sustainability professionals about their close
association but also helps the business leaders on how to link the two for setting
up new benchmarks in sustainability.
Originality/value – The study provides a valuable contribution by developing a
Conceptual HRM framework for Sustainability in Retail sector.
Keyword(s) Sustainable HR practices, Conceptual Framework, Retail sector
Title How Women Empowerment Is Imperative For Sustainable Development? An

Insight for India.
Author(s) 1. Dr. Neha Tomar, ICSSR Post Doctoral Fellow, Department of Humanities,
Delhi Technological University, Delhi
2. Dr. Seema Singh, Associate Professor of Economics, Delhi Technological
University, Delhi
Contact 1. ntomar77@gmail.com
Abstract The Problem- Why we all talk about women empowerment and not men?
Empowerment of women has become a subject of growing importance around
the world in contemporary times. The concern is seen at different levels and
circles which include government, bureaucracy, non-governmental
organizations, researchers and women’s empowerment. There has also been a
shift in the demands of women from equality in 1970s to development in the
1980s to empowerment- social, political and economic since the 1990s.
Empowerment of women has come to be accepted as a key objective of
development. No doubt women empowerment is impetus for the sustainable
development of any nation.
The Solution- Therefore the purpose of this article is to provide an insight into
how women empowerment is vital for sustainable development of the nation
through scrutinizing the various worldwide studies.A secondary purpose is to
analyze the existing policies andpractices, within a human resource
development framework in India and providing recommendation to refine them
in future that could be implemented as productive steps towards women
empowerment and sustainable development
Design/methodology/approach – The research is based on secondary data
collected from government sources such as Ministry of Human Resource
Development, The Ministry of Women and Child Development and databases,
including ERIC, JSTOR, EPW, IMF, World Bank, UNDP, Social Services Abstracts,
and Sociological Abstracts.
Findings –Although government has been making efforts to empower women in
socio-economic and politico-cultural aspects, so that a welfare state and a
prosperous nation can be built but still there is a gap in the efforts and its
implementation at ground level. A woman’s status is influenced by the social

May 25-27, 2018
economic power and prestige that comes with a particular role in her life-cycle.
Policies and programs, aiming at empowering women in decision-making, need
to consider these complex power relations that structure women’s live (Adams
and Castle, 1994).
Research limitations/implications – The limitations of this research is it is based
on secondary data. However study will have important implications for further
designing of new policies as well as for amending the existing ones.
Originality/value – Although not entirely new, but will bring new insights
towards empowerment of women and sustainable development.
Keyword(s) Women empowerment, Government programs, Policies, Women Development,
Sustainable development, Gender Inequality
Title Business Responsibility Disclosures and Firm’s Competitive Performance

Author(s) 1. Dr. Nidhi Sharma Sahore, Assistant Professor – Bhavan’s Usha & Lakshmi
Mittal Institute of Management, New Delhi
Contact 1. nidhi.sahore@yahoo.co.in, nidhisahore@bulmim.ac.in
Abstract Firms competing globally would wish to disclose their competitive edge. Non
financial information disclosures related to environmental concerns,
sustainability, community welfare and corporate social responsibility would be
shared with wider audiences to maintain this competitive edge. Therefore this
study seeks to indentify if profitable Indian firms are profitable merely for
survival or they are innately strong because they are coherent about their non
financial performance through business responsibility reporting. Post 2014, the
Indian economy is accelerating towards an economic shift and experiencing a
period of policy dynamism. This is likely to transform the businesses which in
turn shall transform the current economy but do our businesses correspond
that. The objective of this study is to find if ‘firm performance’ and/or ‘policy
and regulatory interventions’ are driving Indian firms to communicate on social,
community, environmental and other stakeholder perspectives of business
responsibility to harness the competitive edge. The findings demonstrate that
profitability as a firm’s competitive performance indicator can be an underlying
cause of firm’s non-financial disclosures in annual reports as ROE is significantly
and positively impacting disclosures while NPM is significantly but negatively
impacting disclosures. Another major finding of this study is the impact of policy
intervention and legislation on firm’s non financial performance reporting. It can
be concluded that from the period of 2010-2015, the period of presence of
policy i.e. from 2013 till 2015 it’s the policy and regulatory interventions like
clause 55 of SEBI and section 135 of Indian Company’s Act 2013 which have
significantly impacted the business responsibility performance of sample firms.
These firms have come of age to realize the importance of disclosing non
financial information and its tradeoff with responsible and competitive business
performance.
Keyword(s) Non Financial Disclosures, Business Responsibility Reporting, Corporate Social
Responsibility, Competitive Performance, Sustainability, Environmental
Disclosures

May 25-27, 2018
Title MARKET ORIENTATION IN RESTAURANT INDUSTRIES ALONG WITH

SUSTAINABLE MARKETING PRACTICES- A CASE STUDY OF WEST-DELHI
RESTAURANTS.
Author(s) 1. Nishu Marwah, Asst Prof., Bharati Vidyapeeth University, New Delhi
And Ph.D. Scholar, Sri Vekateshwara University, Meerut
Contact 1. nishu_marwah77@yahoo.co.in
Abstract Sustainability is becoming the need of the hour. As we are progressing and the
organization are becoming more sensitive towards the customer needs and
wants. Hence, the organizations are trending form product orientation to
market orientation. In this process, the hotels and restaurants are not behind in
adopting market orientation. They are also doing a responsible job apart from
fulfilling the needs and wants of the customer. Market orientation embed with
the sustainable business practice into their business makes them resource
accountable for success of many goals for sustainable marketing practices. The
goals set by the restaurants in west Delhi are- to optimize the performance of
your business, Create strong relationships with your customers, staff,
community and other business and foremost reduce the carbon footprint.
Sustainable marketing is a new concept in marketing and business and is already
being the game changer in many big organizations. Small and local restaurants
are now adopting this practice as they realize that they too contribute to the
economy and their role in the environment. The government plays a major in
the creating awareness to the restaurant owners and is now making stiff policy
and rules to address the issue and saving the environment. This paper is based
on the case study of the restaurants in West Delhi and the Sustainability
Marketing practices adopted by them along with Market Orientation by creating
products and services that consume less resources and polluting even less. In
this process, it addresses the three pillars of sustainability: a) Protecting the
environment, b) Taking care of the needs of the present and future generations,
c) as well as economy.
Keyword(s) Market orientation, Sustainability Market, product orientation, customer
orientation, Sustainability Marketing practices, case study
Title How influential information sharing, collaboration and trust in vendor buyer
relationship in Indian automobile sector
Author(s) 1. Parmjot Singh, Research Scholar (SRF), Guru Jambheshwar University of
Science and Technology, Hisar, Haryana
2. Dr. Vinod Kumar Bishnoi, Professor, Guru Jambheshwar University of
Science and Technology, Hisar, Haryana
3. Raiswa Saha, Senior Research Fellow, SRM University, Sonepat
Contact 1. parmjotsingh111@gmail.com
2. NA
3. raiswasaha5@gmail.com
Abstract This paper explores the vendor-buyer relationships in the automotive and
component industries. More specifically, it investigates the collaborative
business relationships between all the firms dealing with automobile sector. This
paper attempts to capture the extent of information sharing, trust and
collaboration in the relationships involved, and to identify that which factor is
more influential in the establishment and development of vendor buyer

May 25-27, 2018
relationship. In particular, it is investigated and concluded that the relationships

among supply chain members is directly influenced by these constructs. The
research approach is cross sectional design and is of descriptive and exploratory
in nature. This paper demonstrates a number of results: (1) collaboration cannot
be assumed to take place ‘naturally’, but it is collective efforts of both the parties
(2) information sharing is must for the development of trust and long term
orientation of collaborative relationships (3) trust and collaboration are more
dependent on information sharing among firms and alone trust and
collaboration cannot take place without information sharing. Information
sharing assists the partners to establish long term orientation of relationships.
Keyword(s) Information Sharing, Collaboration, Trust and Vendor-Buyer Relationship and
Indian Automobile Sector.
Title Sustainability: A Strategic Proactive Measure to Better Wellbeing

Author(s) 1. Parul Manchanda, Research Scholar, USMS (GGSIPU) and Assistant
Professor, IITM (GGSIPU)
2. Shruti Gulati, Student, Institute of Information Technology and
Management
Contact 1. manchanda91@gmail.com
2. NA
Abstract Purpose – The purpose of this paper is to understand the need of sustainable
development in the marketing strategies implemented by the businesses
organizations. As the people enter the new era of resource management, things
do not prove to be the same as before and definitely will not be in future too
(Nyquist et al. 2016). With the growing urban middle class population in the
world, the demand for resources also grows unprecedentedly thereby putting
more pressure on global supply of food, water, fossil fuels and raw materials etc.
As the global consumption increases, greenhouse gas emissions and waste
generation levels will never drop. Seemingly, doing business in the ordinary and
habitual way is highly unacceptable. Resources thus, have to be utilized in such
a manner that both the present and future needs of global population are taken
due care of without letting them get wasted under any circumstances. This
approach has led to the constant hunt for achieving sustainability, thereby
changing the business landscape. The concept which was initially viewed as
simply a function of risk management is today witnessing its emergence while
implementing the best marketing strategy. The business leaders are moving
towards meeting the ever-growing demands of the consumers in a sustainable
way (McKinsey and Company 2014). The paper therefore, throws light upon the
emergence of sustainability marketing from the long-talked conventional
marketing concepts, the idea of sustainability being practiced in various
organizations and the varied sustainability initiatives taken by the big corporate
houses, government and NGOs at large. It also discusses about how different is
sustainable marketing from sustainability marketing and how the latter acts as
an extension to the former. Furthermore, focus has also been given on the
adoption of new development paradigm i.e., sustainable development and
proposition of its three key objective incorporate marketing strategy namely,
social, economic and ecological sustainability.
Design/ Methodology/ Approach – Existing research was studied in order to
establish linkages between the concepts of sustainability and marketing and to

May 25-27, 2018
collectively understand the term sustainable marketing along with the notion of
sustainable development. Conceptual analysis was done on sustainable
development constituting a triple bottom line approach – the economic
approach, the social approach, and the environmental approach in view to
pursuing economic prosperity, social equity and environmental quality
respectively. The existing gaps in integrating the above-said approaches of
sustainability and achieving the goals at business level were revealed. In addition
to this, the various initiatives that need to be taken in terms of policies for
successful implementation of sustainable development in market practices were
also disclosed.
Findings – The literature studied and the conceptual analysis done suggest that
there is a positive impact of sustainability on implementation of effective
marketing strategies at the business levels. The notion when applied in the
business organizations proves to be profitable for the corporate houses in the
long run. The businesses owing a lot to the society, cannot work without giving
in return something to the society. It is the environment and society where a
business operates. Effectively utilizing the resources and using them judiciously
not only proves to be profitable but also ensures long-term survival and growth
of such businesses. In this way, the new sustainable products enable them to
bring in innovation to their existing products. However, there is no concrete
evidence to show that the impact is big enough for all the business organizations
– large and small, to cover the increased cost and time spent on making such
sustainable products.
Practical Implication – It is the human activity which has contributed to and has
been responsible for change in climatic conditions, environmental damage
relating to loss of biodiversity, and destruction of habitat for a number of species
etc. Thus, the need of an hour is to change the human behavior and their
consumption patterns. Otherwise, the planet will not be in a position to feed its
present and upcoming future generations. Moreover, it is quite evident that
consumers are becoming more aware and informed than they were before.
Increase in education level, literacy levels and rapidly growing internet usage are
influencing them to demand more from the products they buy. They have
started questioning the product origins, safety levels, methods applied in
productions and ecological implications for they want more for the same. Adding
up to this, NGOs and varied retailers are coming up in the front to scrutinize the
materials and ingredients used in various industries in order to safeguard the
interests of the consumers. This paper discusses about all such aspects.
Research Limitation – Although the question of over-utilization of already-so-
scarce resources by business firms poses a serious threat on the world
population as well as to the mother earth, yet very little has been done to assess
the ways by which the depletion of the resources is minimized and the same is
preserved for upcoming future generations. Recycling and reuse of the raw
materials as well as alteration in the packaging process leading to sustainable
packaging do take place but in a narrow sense and only by the organizations of
repute who are under constant pressure of NGOs. The small corporate houses
or small and medium scale enterprises (SMSEs) in specific are not in a position
to develop such changes instantly for they might not be able to cover the cost
and time spent on producing sustainable products and practicing sustainable
marketing. Moreover, very less emphasis has been given on the benefits
procured to the demand side of the market i.e., consumers. Even the big
corporate houses practicing sustainability give little attention to consumers and

May 25-27, 2018
mainly focus on making their products sustainable for the sake of NGOs.
However, this research work, does not provides an empirical evidence and
support but offers insights on engaging enterprises into practicing sustainability.
Originality/ Value – The paper studies the question of sustainability from the
point of view of worldwide business organizations. It illustrates the sustainable
marketing practices that have been into practice by various organizations like
Timberland, SC Johnson, Clorox, Samsung, Apple Inc. and also focusing on
cosmetic industry. It talks about the notions that these organizations uses such
as ratings and certifications in order to check the quality of raw materials used
in manufacturing the products. Furthermore, it describes how emphasis is given
on banning certain dangerous plastics and bleaches in order to make effective
sustainable products as well as on reusing and recycling of paper which is used
in packaging the products.
Keyword(s) Sustainability, Sustainable Development, Sustainable Marketing, Sustainability
Marketing
Title Dynamics of Banking Sector Integration in South Asia: An Empirical Study

Author(s) 1. Sanjay Sehgal, Professor, Department of Financial Studies, University of
Delhi, Delhi
2. Piyush Pandey, Assistant Professor, FORE School of Management, New
Delhi
3. Wasim Ahmad, Assistant Professor, Department of Economic Sciences,
IIT Kanpur, UP
Contact 1. sanjayfin15@yahoo.co.in
2. finmanpiyush007@gmail.com
3. ahmadwasimdu@gmail.com
Abstract We investigate the extent of banking sector linkages for both the lending and
deposit rates for the South Asian countries (Bangladesh, Bhutan, India, Maldives,
Pakistan and Sri Lanka for the period 6 January 2004 to 31st March 2016. We
investigate the dependence structure between deposits and lending rates
individually for the banks of the South Asian countries using time invariant and
time varying family of copula functions. Time invariant and time varying copula
GARCH results indicate poor levels of banking integration in the region as the
dependence parameter for both deposits and lending rates was around 0 for the
sample countries thereby confirming poor banking sector integration in the
region. Results from the Diebold & Yilmaz (2009, 2012) methodology confirm
that the degree of connectedness for the banking sector for the region with
respect to deposit and lending rates is low. Thus, we confirm that the
contribution of the banking system in the regional economic integration is
limited for the South Asian region. The study has important implications for
international policymakers, corporates, investors and academia.
Keyword(s) Banking sector integration, deposit rates, lending rates, South Asia, time varying
copula, Diebold and Yilmaz
Title Work life imbalance: a study of IT/ITES

May 25-27, 2018
Author(s) 1. Pooja Rani, Research Scholar, School of Management Studies, Punjabi

University, Patiala (Punjab)
2. Dr. Satinder Kumar, Assistant Professor of Marketing, School of
Management Studies and Ph.D Guide Punjabi University, Patiala
(Punjab)
Contact 1. poojasukla1209@gmail.com
2. kumarsatinder1981@gmail.com
Abstract Purpose: The main purpose of the study is to identify the work practices
responsible for a culture of constant job pressure, stress and tension for
employees in IT and ITES Industry. There are many work practices that play a
critical role to increase the employee’s tension, stress and job pressure. Work
practices like, higher work pressure, excessive work hours, stiff, time-bound
deadlines, increasing materialistic aspirations, Over-demanding expectations
and Bossy attitude of Superiors, spiritual values, lack of proper training, non
involvement in decision making etc all these lead to imbalance in optimum Work
Life Balance among employees. These job practices, decrease the employees
productivity and performance level in IT/ITES Sector. In this way, employee
turnover is decreased and absenteeism is increased.
Background of study: In this study, there are many review papers regarding to
identify the reasons behind of work life imbalance by job regarding problem.
These papers play an important role in identifying the reasons of work life
imbalance in the organization. According to the review, lack of the proper
coordination between employees, proper training, statisfaction level, etc. and
any other reason behind the work life imbalance in IT/ITEs sectors. There are
many factors like glass- ceiling, work pressure/load, prolonged working shifts,
gender biasness, social constraints and security problem are influencing the
work life balance in BPO sectors.
Design/methodology/approach: The present study is exploratory research and
attempt has been made to fulfill the objective of study with the help of a self-
structured questionnaire. The sample has been selected from the employees of
IT and ITES i.e. Delhi NCR in India. The sample size for the study is 200
respondents from the IT/ITES sector. Primary as well as secondary data has been
used to achieve the objective of the study. For primary data collection,
questionnaire has been prepared on a five point Likert scale and secondary data
has been extracted from relevant offline and online research publications. The
statistical tools which used in the study are Mean and Percentage. To test the
hypotheses, ANOVA has been applied. Data is analyzed with the help of
Statistical Package of Social Science (SPSS 20 VERSION). While entering the data
in SPSS has assigned value 1 SD (strongly Disagree) has assigned value 2 D
(Disagree) has assigned value 3 N (Neutral) has assigned value 4 A (Agree) has
assigned value 5 SA (Strongly Agree).So if the mean result would show the value
equal to 3 it shows the response of neutrality of the respondents. If mean goes
to below 3, it shows disagree respondents and mean above it would show agree
the respondents.
Implication
When they spend more their time on the job and other work-related activities
they feel guilt that they are neglecting the other important component of their
lives, i.e their family and this results in a build-up of stress and unhappiness as a
result. Managers must take pains to promote work-life balance among their
subordinates otherwise they run the risk of untimely burnout. Lack of work-life
balance may lead to serious consequences for the organization in the form of

May 25-27, 2018
attrition, low morale, motivation and satisfaction among employees and

ultimately low productivity levels.
Keyword(s) Work-Life Balance, IT/ITES Sector and employee
Title Green Consumerism: An Structural Equation Modeling Approach to Understand

consumers Attitude towards Green Products
Author(s) 1. Praigya Rawat, Research Scholar, Department of Management Studies,
ABV-Indian Institute of Information Technology and Management
(IIITM), Gwalior
2. Dr. Vijay Kumar Jain, Assistant Professor, Department of Management
Studies, DIT University Dehradun Uttrakhand
Contact 1. rawat.praigya@gmail.com
2. vijayjain22@gmail.com
Abstract The growing consumption of goods and services across world has caused
depletion of natural resources and severe damage to the environment (Chen &
Chai, 2010). The repercussions of this damage are reflected in the form of global
warming, increased environmental pollution and decline in flora fauna (Chen &
Chai, 2010). Due to growing scarcity of natural resources and rise in global
temperatures, green consumer behavior has occupied important role in
promoting environmental awareness and reducing per capita greenhouse
emissions. Change in consumers’ lifestyle, diet and reduction in energy
consumption may have significant impact in mitigating environmental
degradations (UN International Panel on Climate Change). Nowadays,
environmental problems have gained the attention of citizens, companies and
institution from around the world. The international researches have shown that
customers are now more concerned about environmental change than it was in
the past and have changed their behavior (Papadopoulos et al., 2010). Over the
past years, consumers’ environmental awareness has increased considerably in
the world, thus resulting in the preference of products that are greener, more
suitable and environmental friendly. According to the survey by Nielson (2015),
majority of consumers in India make decisions based on the impact of their
purchase on environment and sustainability. Nine out of 10 people surveyed
expressed their concern about air, water and found climate change as an
important issue. Increased awareness towards benefits of environmental
friendly products and sustainable practices have created demand for green
products. The rising expectation of consumer for green products necessitates
the understanding of consumer motivation towards these products. The
growing population of India further offers huge market for green products .
However, to realize the actual potential of green market, businesses must
understand the factors leading to attitude towards green products. The purpose
of this paper therefore is to identify the factors that lead to attitude towards
green products. We conducted an e-mail survey for data collection. The e-mail
survey as a method of data collection was chosen due to its ability to reach hard-
to-reach respondents, low social desirability in responses and lower cost. The
respondents were sent the questionnaire containing items related to the study
variables and some of the useful demographic variables such as age, gender,
income etc; and requested to return completed questionnaires electronically.
Though, the method suffers from low response rate, we sent regular reminders
to respondents requesting to complete the questionnaire. Finally, the survey

May 25-27, 2018
resulted into a sample size of 350 and was deemed enough for structural
equation modeling to be applied. All measurement items contained in the
questionnaire were adapted from existing scales found in the literature. The
scales were evaluated for reliability, convergent validity and discriminant
validity. A structural equation modeling (SEM) approach was applied using
AMOS 18.0 Version to test the impact of environmental attitude, environmental
concern, perceived consumer effectiveness and perceived environmental
responsibility on attitude towards green products. Variables i.e., environment
attitude, environmental concern, perceived consumer effectiveness and
perceived environmental responsibility have been taken as exogenous variables
and attitude towards green products is endogenous variable in the study. On
analysis, all exogenous variables were found to have significant impact on
attitude towards green products. The findings of the study are important to the
marketers as they enhance their understanding of factors that lead consumers
to buy green products and engage in other forms of green consumerism. Having
understanding of factors leading to green behavior would help companies to
shift the consumption patterns from conventional products to sustainably
produced ones. This change in consumption pattern would then offer huge
environmental benefits and conservation of natural resources. Companies can
design focused green strategies to promote green consumption. It would also
benefit the society by cutting down the emission of greenhouse gases, climate
change and consumption and saving of natural resources.
Keyword(s) Environmental Attitude, Green Products, Green consumerism, Perceived
Environmental Responsibility
Title DIGITAL INCLUSION AND LEAN MANAGEMENT PRACTICES FOR SUSTAINABLE

DEVELOPMENT
Author(s) 1. Pranay Kumar Singh
2. Avijan Dutta
Department of Management Studies, National Institute of Technology (NIT),
Durgapur - 713209, INDIA
Contact 1. singh.p.4u@gmail.com
Abstract 1. INTRODUCTION
An economy is quite unseperateable from ecosystem and it lies as subset, in fact
an economy cannot exist without the various components of balanced
ecosystem. The ecosystem provides various factors of production that fuels and
fertilizes economic growth for livelihood and Social development. Sustainable
development is the organizing principle for effective and efficient utilization of
finite resources available to provide for the needs of present society, with
envisioning a desirable future state for human societies in which living
conditions and resource use continue to meet human needs without
undermining the "integrity, stability, productivity and beauty" of natural biotic
and abiotic systems in the context triple bottom line. In recent decade,
Information Technology combined with Communication Technologies,
Generally considered as Information and Communication Technologies and its
applied subsets using digital mechanismis referred as Digital Technologies has a
great impact in all aspects of life including economy, businesses and enterprises.
The global economy is currently undergoing fundamental transformation in
which Digital Economy is playing a key role and has a real impact in most of

May 25-27, 2018
industries in all aspects of commodity consumption and practices pattern.

Application and utilization of digital technologies is revolutionizing the
mechanism of business, has direct impact on algorithm for living habits and
consequently resulting in structural and operational transformation of
enterprises genesis.
Keyword(s) NA
Title Evidences of Price Discovery in Cryptocurrencies

Author(s) 1. Prashant Sharma, Assistant Professor (Finance and Accounts), Jaipuria
Institute of Management, Jaipur, 302033
2. Prashant Gupta, Associate Professor (Finance and Accounts),
International Management Institute, New Delhi, 110016
Contact 1. prashantsharma1989@gmail.com
2. prashantgupta@imi.edu
Abstract Over past two years, the preference of investors towards digital assets has
increased significantly. The trend also indicates that out of other digital assets,
the volumes of trades received by the cryptocurrencies are significantly higher
than other assets classes. Among the cryptocurrencies, some of the popular
ones are Bitcoin, Litecoin, Ethereum, Zcash, Dash, Ripple and Monero etc. Being
the pioneer in the field, Bitcoin enjoys the largest volume and market share
among all the cryptocurrencies. At present, the market capitalization of Bitcoin
is above US $200 billion and it has become very popular among the investors
especially since the beginning of 2016 when it has gained multifold in terms of
price and volume. This surge is mainly due to the digital nature of
cryptocurrencies that reduces the chances of frauds, not much legal formalities
required, lower transaction fee, decentralization of governing power and
efficient mode of payment across the globe. On 10th December 2017, the
futures contract on Bitcoin were launched and made available for trading on
CBOE with the ticker symbol of “XBT”. Following this, on 17th December 2017,
the Bitcoin futures contracts were launched on CME with ticker symbol of “BTC”.
Immediately after the launch of the Bitcoin futures, the futures prices witnessed
the surge of 19% after the first day trading. The existence of futures markets in
any economy is primarily to cater two major building blocks, price discovery and
hedging. According to the price discovery mechanism, the future prices reflect
the expectations of the market in near future and this information should be
incorporated in the prices of underlying securities. As a result of same, the future
prices should act as leading indicator for all the spot market transactions. With
the launch of futures contract on the Bitcoin, it is expected in the
cryptocurrencies market that the Bitcoin futures will ensure the price discovery
in the market and lead the Bitcoin spot market transactions. The process of price
discovery has been investigated in various financial securities such as stocks,
bonds, commodities, forex etc., but the same has not been tested so far in the
cryptocurrencies, precisely in the Bitcoins. The present study tries to assess the
price discovery process in cryptocurrencies using Bitcoin as sample of the study.
The study tries to test whether the Bitcoin futures prices leads the Bitcoin spot
prices using the time series data of both the markets. The present study is first
of its kind to test the lead lag relationship between the Bitcoin futures and
Bitcoin spot market transactions and make significant contribution in the
existing body of literature.

May 25-27, 2018
Keyword(s) NA
Title Exploring the Role of Community and the Government for Sustainable
Implementation of Rural Development Projects in India
Author(s) 1. Dr. Alka Dwivedi, Assistant Professor (SG), Dept of HR & OB, School of
Business, University of Petroleum and Energy Studies, Dehradun
2. Dr. Prasoom Dwivedi, Professor & Assistant Dean- Research (Project),
School of Business, University of Petroleum and Energy Studies,
Dehradun
Contact 1. adwivedi@ddn.upes.ac.in
Abstract INTRODUCTION
As a developing country India needs to prioritize its resource allocation for
equally competing demands. At the same time there is a pressing need for
empowerment of all groups and communities for holistic and inclusive growth.
Inviting and promoting involvement of citizens in government initiated
development projects generally achieves the dual objective of development as
well as empowerment. Many projects have successfully achieved this aim. At the
same time there have been certain instances where the facilities created by the
government with the developmental goals have been left defunct/ dysfunctional
and have become a sunk cost. This is not only a financial loss but also a loss of
opportunity for achievement of development goals. This makes the involvement
of community an important element for the sustainability of development
projects.
OBJECTIVE
The present paper underlines the complementarity of roles played by the
government and the targeted community in sustainable implementation of
development projects in rural India. Community participation in development
projects has been long sought after. However, an efficient, effective and
pragmatic model of such participation is still elusive.
The response and involvement of community is influenced by various factors
ranging from socio-economic status, community sentiment, sense of
empowerment among the community members, cultural practices,
expectations from the government etc. Hence the community participation
practices are very context specific and cannot be copied from one context to the
other (Elinor Ostrom et.al. 1999).
In Indian context when the community participation is factored in the
implementation of government initiated projects the specificities of the Indian
context have to be taken into account. Herein, the present paper makes an
important contribution by firstly, pointing out that the Public Community
Participation (PCP) model can be used to improve the sustainability of
development projects in rural India. Secondly, the government will have to
understand and delineate the role to be played by the community and help it by
creating necessary ecosystems.
Keyword(s) NA

May 25-27, 2018
Title The linkage between Corporate Carbon Intensity and Corporate Financial
Performance: An Empirical Examination of Indian Firms
Author(s) 1. Praveen Kumar, Research Scholar, Department of Business
Administration, National Institute of Technology, Kurukshetra, India.
2. Dr. Mohammad Firoz, Assistant Professor, Department of Business
Administration, National Institute of Technology, Kurukshetra, India.
Contact 1. praveen_6150042@nitkkr.ac.in
2. mfiroz@nitkkr.ac.in
Abstract To the best of our knowledge, this is the first empirical study to examine the
impact of carbon intensity on the firms’ financial performance, especially
regarding whether carbon intensity affects firms Return on Net Worth (RONW)
and Earnings Per Share (EPS), in the Indian context. We hypothesise that firm
financial performance will be negatively related to its carbon intensity profile.
We conducted our investigation using a sample of 184 firm-year observations
for 23 Indian companies from thirteen different sub-industry sectors over the
period 2009-2016. We measure carbon intensity of the sample firms’ based on
recent (historical) hand-collected data of carbon emissions published by sample
firms’ in their sustainability reports. Using the panel data analysis, this
examination consistently provides the evidence that the carbon emissions
intensity will adversely affect corporate entities’ financial performance.
Specifically, this research finds that the carbon intensity is positively and
statistically significantly related to Return on Net Worth (RONW) at 5% and 10%
percent level. This study also demonstrates that Earnings Per Share (EPS) of
emissions-liable companies will be adversely affected in the market and
significantly at 5% and 10% percent level. These empirical findings are important
for the companies, the accounting profession, and for carbon emission
regulators. Our findings are important to India and international regulators and
standard-setters as they work toward developing standards for measuring,
assuring, and reporting on a firm’s carbon emission data.
Keyword(s) Carbon emissions, RONW, EPS, Carbon Emission, India
Title
Author(s) 1. Dr.Priya Grover, Associate Professor, Symbiosis Institute of Media &
Communication, Symbiosis International (Deemed University), Pune
2. Ms.Rekha Verma, Faculty, Department of Humanities, School of
Business, University of Petroleum & Energy Studies, Dehradun
Contact 1. priyagrover0123@gmail.com
2. abhiashmi17@gmail.com
Abstract The rate at which the environment is being harmed is increasing since the last
few years and alarm signals are being communicated repeatedly. The concept of
environmental education is gaining momentum now days in India with the
government having launched a lot of programs. The emergence of the concept
of green schools supports this fact. Though a lot of research work highlights the
importance and benefits of green schools but nothing much has been done on
the effect of school infrastructure on the learning process in these schools. This
research paper studies the concept of mood in detail and the role of school
facilities in influencing the mood of students towards learning in green schools.
The research is qualitative in nature. A case based approach has been followed

May 25-27, 2018
and one school in Gujarat has been selected, B-KANAE school, Modasa. 21 In
depth interviews have been conducted among students of this school. The
students selected are in the age group 13-15 years and in class 7th and 8th.The
analysis was done through Leximancer tool. According to the in-depth interviews
and analysis, mood along with green school facilities and environment plays a
dynamic role in persuading learning outcomes. It was observed that when the
students are in good mood, they are focused and enhanced learning takes place.
However, if the students are in a bad mood, then they might get distracted from
studies. Green school facilities and environment helps to elevate their mood and
bring a smile on their faces.
Keyword(s) Mood, Green, Environment, Sustainability, Schools, Facilities, Learning
Title A STUDY ON THE PERCEPTION TOWARDS USE OF MOBILE WATTET FOR ONLINE
SHOPPING – A SPECIFIC REFERENCE TO MANAGEMENT STUDENTS IN RAIGARH
CITY
Author(s) Dr. Rakesh Kumar Patra, Assistant Professor, School of Management, OP Jindal
University , Raigarh, Chhatisgarh
Contact rakesh.patra@opju.ac.in
Abstract In the era of globalization and technology development the use of digital cash is
emerged. In addition to that the risk factors in using cash is huge. This paper
focuses on the perception towards use of mobile wallet for online shopping. An
investigation has been carried out with 100 management students. A
convenience sampling method is used for selecting the sample. A structured
questionnaire is used and five point Likert scale is used for primary survey. The
statistical methods like factor analysis and chi-squire test is used for
interpretation. The SPSS 20.0 version is used for data analysis. In this
investigation it is found out that management students are aware of using
mobile wallet. The risk perception of using mobile wallet is negligible. Because
of convenience payment system the use of mobile wallet has increased among
the management students in Raigarh City. In addition to that Paytm is the most
popular mobile wallet among the others.
Keyword(s) Globalization; mobile wallet; convenience ; factor analysis; SPSS
Title Managers’ Perception of Factors Influencing Corporate Environmental

Disclosure
Author(s) 1. Ms. Ranjani Matta, Doctoral Research Scholar, Faculty of Management
Studies & Research, Aligarh Muslim University, Aligarh, UP - 202 002
India
2. Dr. Javaid Akhter, Professor of Business Administration, Faculty of
Management Studies & Research, (Currently: Registrar), Aligarh Muslim
University, Aligarh, UP - 202 002 India
3. Dr. (Mrs.) P. Malarvizhi, Professor – Accounting & Finance, IILM Institute
for Business and Management, Sector 53 Gurgaon, Haryana 122 003
India
Contact 1. ranjani.matta@gmail.com
2. javedmba@hotmail.com

May 25-27, 2018
3. p.malarvizhi@iilminstitute.ac.in
Abstract Environmental challenges and climate change are two central issues of the
twenty-first century. Contamination caused due to rapid industrialization,
decreasing forest covers, degeneration of landmasses and atmosphere in
various parts of the world has resulted in global warming. Time has come to take
action towards protecting the environment and it needed at various levels of
society. This research paper is an attempt to understand the Corporate
Environmental Disclosure (CED) practices followed at corporate level in India.
Recent research suggests that voluntary reporting in India is at its nascent stage.
This research focuses on the current environmental management practices and
captures the perception of corporate managers on environmental reporting
through a structured questionnaire to understand the drivers and barriers to
companies in making such disclosures. Analysis of the 54 valid responses
indicate the top three drivers are: ‘long term survival of an organization’,
‘reduction in waste and improved efficiency’ and ‘to acknowledge social
responsibility’. Top three barriers included ‘to avoid providing sensitive and
confidential information to competitors’, ‘no legal requirement/obligation to
report’ and ‘to avoid possible damage to companies’ reputation. Overall the
findings suggest that the perceptions of both groups towards these factors are
similar except for ‘improved financial performance’. The paper makes some
policy suggestion for increasing the level of environmental disclosure in India.
Keyword(s) Corporate Environmental Disclosure, Indian Companies, Drivers, Barriers,
Survey
Title Simplicity and Test of Weighted Moving Averages for Stock Traders and
Investors of National Stock Exchange India
Author(s) 1. SAMEER V. DESHPANDE
2. DR. PRAVEEN M. KULKARNI
3. PAVAN MANURKAR
Contact 1. deshpandesameerv@gmail.com
2. pmkulkarni90@gmail.com
3. pavan.manurkar1849@gmail.com
Abstract In stock market, a successful trader and investor is good in technical analysis.
Technical Analysis can get difficult. This research authors has shown a simple
but effective way of predicting price moves. A technical indicator called
weighted Moving Average is used in this research to predict the moves.
Keyword(s) NA
Title Knowledge Stock and Absorptive Capacity of Small Firms

Author(s) Sanjay Chaudhary, EFPM Scholar, Indian Institute of Management, Kashipur
Contact sanjay.efpm1508@iimkashipur.ac.in
Abstract Despite recognized significance of absorptive capacity, its antecedents
necessitate more investigation. Guided by the knowledge-based theory, this
study endeavors to bridge gap by investigating the effect of an organization’s
knowledge stock and formalization on its absorptive capacity. On the basis of a
survey administered to a sample comprising owners of small Indian automotive

May 25-27, 2018
firms, the paper empirically validates the positive role of an organization’s

knowledge stock in fostering absorptive capacities, with formalization positively
enhancing the relationship. The paper contributes to the literature on
absorptive capacity by empirically examining its knowledge-based antecedents.
Keyword(s) Absorptive Capacity, potential absorptive capacity, realized absorptive capacity,
formalization, knowledge stock, breadth of knowledge, depth of knowledge,
India
Title Green Marketing: Consumer Attitude and Perception towards Organic Cosmetic-
A Study in Delhi- NCR Region
Author(s) 1. Ms Sanjeela Mathur, Jagannath International Management School, New
Delhi
2. Dr.(Ms) Neelam Tandon, Jagannath International Management School,
New Delhi
Contact 1. sanjeela.mathur@jagannth.org
2. neelamtandon.jagannath.org
Abstract Over the last few decades, human consumption of natural resources has
surpassed all limits. The repercussions of which are manifested everywhere. Not
only human life is impacted but also the myriad forms of life on earth are
endangered. From natural disasters to climate change and global warming, the
warning bells are chiming loud. Pollution of the air, water, increasing landfills,
deteriorating green cover and forests and usage of chemicals and synthetics in
daily consumption of products has also exposed man to a large number of
diseases and chronic ailments. Not that the enormity of the situation has gone
unnoticed. Consumers over the globe are awakened to the concern for restoring
ecological balance and reducing their uncontrolled exploitation of natural
resources. ‘Go Green’ is the logical solution to the mounting environmental
problems. Consumer behaviour has undergone a tremendous change over the
years .Today, consumption of goods is not limited to physical features, attributes
or the intangible aspects like brand alone. Increasingly, awareness towards
ecology and environmental friendly consumption is gaining an important aspect
of decision making. Today, consumers are choosing products which have been
organically produced over others (Coddington, 1993; Davis, 1993; McDougall,
1993; Ottman, 1992). There is enough evidence to show that consumers are
today , realising the economic liabilities with such a process, ready to pay more
for such environmental products (Coddington, 1993; Davis, 1993;Ottman, 1992).
Keyword(s) NA
Title Competency Based Superior Performance and Organisational Effectiveness

Author(s) 1. Sateesh.V.Shet, Visvesvaraya Technological University, Belgaum,
Karnataka, India
2. Dr. S V Patil, School of Management Studies and Research, KLE
Technological University, Hubli, Karnataka, India
3. Dr. Meena R Chandawarkar, Akkamahadevi Women’s University,
Vijaypur, Karnataka, India
Contact 1. svshet@gmail.com

May 25-27, 2018
Abstract This paper explores the relationship of competency based performance

management and organisational effectiveness (OE). The paper signifies the
importance of the developing competency based performance concept in
organisations. Using theory development and developing scales for competency
based performance management and organisational effectiveness, this study
proposed framework using Structural Equation Modelling (SEM). The results
show the ways to accelerate the performance management initiatives based on
LCM necessary for performance culture in the organisation. The research
contributes in a new scale for measuring competency based performance
practices. The scale of organisational effectiveness is revisited. The survey was
administered in India. A positive relationship between competency based
superior performance and OE has been empirically confirmed using Structural
Equation Modelling (SEM). This model will help in performance measurement
building in the organisation. This study promotes LCM to be applied in
performance assessments. This is the unique attempt to test the relationship
between competency based performance measurement and organisational
effectiveness.
Keyword(s) Competency based Performance Management, Leadership competencies,
Superior Performance
Title Entrepreneurship and Innovativeness: Effect of Entrepreneurial Attitude and

Social Networking on the Intent to Innovate
Author(s) 1. Dr. Shipra Singh, Associate Professor, Delhi School of Professional
Studies and Research (Affiliated to GGS Indraprastha University)
2. Ms. Surbhi Pahuja, Assistant Professor, Delhi School of Professional
Studies and Research (Affiliated to GGS Indraprastha University)
Contact 1. shipra2487@gmail.com
2. surbhi_pahuja@yahoo.in
Abstract Any business is integral to the economic development of an economy as it plays
a crucial role in contributing to employment creation and social wealth of a
nation. Nonetheless it is imperative for the businesses to be industrious,
innovative and resourceful to sustain themselves, and keep on constantly
evolving to fulfill the demands of the community and the people. As
entrepreneurship produces economic gains and keeps the economy afloat, it
gives rise to the importance of innovation in entrepreneurship, and
consequently entrepreneurs are said to be innovators of the economy.
Entrepreneurship is considered as “the heart of national advantage”. With
increasing public education and with increasing demand people are inclined to
products and services that are unique in nature and more personalized. In
today’s scenario a businessman is considered as a “change agent”. In order to
fulfill these needs the entrepreneur must have a risk taking attitude and
dedication. The entrepreneur must be able to observe the radical changes in
order to improve the quality of goods and services.
Keyword(s) Entrepreneurship, Entrepreneurial Attitude, Social Networking, Innovativeness
Title The Concept of Competence: A Review and Discussion

May 25-27, 2018
Author(s) 1. Mohammad Salman

2. Showkat Ahmad Ganie
3. Imran Saleem
Department of Commerce, Aligarh Muslim University, Aligarh
Contact 1. Salman13431@gmail.com
Abstract Purpose of study: In the beginning three objectives were decided which become
the foundation brick of the paper.The paper basically aims to proffer evidences
in support of interchangeable use of competence and competency and offer the
inclusive definition. Secondly, the paper aspires to sketch out the historical
development. Lastly, the paper aims to list various types of competence that
scholars and researcher have contributed in this area.
Research design/Methodology/Approach: In the beginning, theme of the paper
was decided accordingly the relevant papers were collected from different
databases and categorized into intervals of (1959-1970), (1971-1980), (1981-
1990), (1991-2000), (2001-2010) and (2011- 2017). Very few papers were found
till (1981-1990) after that substantial amount of theoretical work was found in
literature. In this way, more than two hundred papers were collected including
eight review papers. But, approximately one hundred papers that were closely
related to the theme, encompassing all review papers, were incorporated for
carrying out the present study. Efforts were made to cover most of the related
articles, papers and books from various sources.
Findings: The research exemplify that an ambiguity exists in the construction of
standard definition of the competence and both the terms competence and
competency were used interchangeably. It was also found that competence
exhibits both behavioural aspect of employee as well as outcome of a job. No
other study covers such comprehensive aspects of historical evolution of
competence and their classification.
Research Limitation: In this paper only selected papers have been considered.
Originality/Value: This paper is a unique attempt which covers the three basic
aspects of competence; interchangeable use competence and competency,
historical evolution and different aspect of competence and addresses the issues
related to the concept of competence that would help different stakeholders
especially academia.
Keyword(s) Competence, Competency, Performance, Human Resource
Title Students’ Perceptions towards Sustainable Institutions: A comparative study of

Public and Private Higher Education Institutions in Delhi NCR
Author(s) 1. Prof. Anu Singh Lather, Pro Vice Chancellor, Delhi Technological
University, Shahbad Daulatpur, Delhi
2. Ms. Simran Kaur, Research Scholar, Guru Gobind Singh Indraprastha
University, Dwarka, India
Contact 1. NA
2. simranarora2007@gmail.com
Abstract Higher Education Institutions have very crucial role in ascertaining sustainability
in the country as these institutions can engage both internal and external
stakeholders in formulating and implementing sundry sustainability cordial
policies. Higher Inculcation Institutions are one such place where students
authentically develop their orientation towards various aspects including

May 25-27, 2018
sustainability. It would not be erroneous to understand that by formulating

felicitous curricula and course plans, the institutions can shape student
personality with certain provisions, in this case, sustainability, and be an
example to other institutions Thus, the paramountcy of universities as such and
their future transformations for the engenderment of sustainable society are
acknowledged and envisioned (Beynaghi et al., 2016).
One of the most immensely colossal stakeholders of Higher Inculcation

Institutions is its students. In fact these students additionally have the vigorous
urge to contribute to the campus beyond their academics (Emanuel and Adams,
2011). On the contrary, very constrained research has analysed the role of
student in ascertaining sustainability in the Higher Education Institutions.
Thus, this paper aims to understand students’ perception towards sustainability

in their Higher Education Institution; and to compare such perception of
students from Public and Private Higher Education Institutions.
Keyword(s) NA
Title Organisational Transformation through Sustainable HRM

Author(s) 1. Dr. S. R. Kulkarni, Asst. Professor, Walchand College of Engineering,
Sangli-416415 (Maharashtra)
2. Dr. Mrs. S.S. Kulkarni, Asso. Professor, Kanya Mahavidyalaya, Miraj, Dist.
Sangli-416410 (Maharashtra)
Contact 1. srkfom@gmail.com
2. srkimrs@rediffmail.com
Abstract Purpose
The purpose of this paper is to understand the changing concept of human
resource management for becoming driving force towards sustainable human
resource management.
Methodology
This research survey was conducted with questionnaires. Respondents were
selected using random sampling method. The calculated sample size was 62.
The 80 percent that is, 50 respondents replied to the questionnaire using 5 point
Likert scale from Strongly Disagree to Strongly Agree.
Findings
The results of this study demonstrated that, sustainable HRM is significantly
correlated with psychological asset. The psychological asset and HR flexibility are
correlated significantly. Similarly it has been found that sustainable HRM and HR
flexibility have significant correlation.
Value
The sustainable HRM has become a crucial need to withstand in existing
turbulent markets. The relationship between talent pool and adaptability of
human resource with sustainable HRM has been tested. It has pinpointed to
treat the HRM as psychological asset with respect to organisations under study.
Sustainable human resource management has receiving popularity because of
its positive results not only for the organisations but also for the society,
economy, and environment. The results of this study highlighted the need where
concept of sustainable HRM requires considerable attention to understand the
theoretical support and suggest practical inferences. As it is essential for

May 25-27, 2018
organisation to survive and be successful in the long run, it could be suggested

that they should use an efficient way to manage employees.
Keyword(s) Sustainable HRM, Innovation, Entrepreneurship, Psychological Asset, Talent
Title Price Discovery Behavior in Indian Commodity Market

Author(s) 1. Sameer Gupta, Professor, The Business School, University of Jammu
2. Sunil Bhardwaj, Assistant Professor, The Business School, Bhaderwah
Campus, University of Jammu
Contact 1. NA
2. sunil.tbs2012@gmail.com
Abstract Last twenty years have exposed the corporate world to many financial risks due
to policy of liberalization and globalization policy across the world. In today’s
dynamic business environment risk management has become very critical for
the survival of MNCs. Therefore the emergence of derivative markets in India is
attributed to the need of effective and less costly risk management tools for
predicting the price of underlying assets. To reduce the extent of financial risks
by providing commitment of price of an asset at future date is the basic feature
of these financial instruments which had made them popular in the recent times.
Commodity future trading was permitted in 2003 after which commodity
derivatives market in India has witnessed a phenomenal growth. The functioning
of future market came under scrutiny during 2008-2009 due to price rise and
the role of futures market in stabilizing spot prices was widely discussed and
studied. Some studies reveal that the future trading in commodities give rise to
inflation in the market while other do not suggests any such linkages. This study
analyses the market behavior and price discovery in Indian Commodity Markets
and factors affecting it. The study considered average daily spot and future
prices of Gold and Silver from 2006 to 2012. ADF test, Johansen Co-integration
Test and VEC Granger causality test has been used to test the price discovery
i.e., the effect of future market on spot market and vice-versa. This will help in
identifying the hedging opportunities in the volatile market. The research field
taken for the study is Indian Commodity Market.
Keyword(s) Commodity, Spot Prices, Future Prices, ADF, Price Discovery, Granger Causality
Title Sustainable Marketing Practices in Emerging Markets

Author(s) 1. Surabhi Singh, Associate Professor – Marketing, Co-Coordinator- B
School Survey Committee, Member-Research Committee, Institute of
Management, Studies,Ghaziabad-201009
2. Naseem Abidi
Contact 1. singh@imsgzb.com
Abstract The global warming , adverse climate change, depletion of resources clearly
indicate the danger of sustainabilty on earth. The ignorance of companies on
such serious issues in emerging markets may be disastrous for them as well as
their customers. The companies in emerging and developed countries who are
in a process to execute the sustainable marketing programs are truly showing
the way forward. This research paper attempts to capture qualitative data on
different sustainable marketing practices adopted by companies in emerging

May 25-27, 2018
markets and analyze it through content analysis to draw inferences. The findings
suggest that having a well-developed sustainable marketing strategy and striving
for a sustainable future does bring organizations competitive advantage and
growth opportunities, and thereby an accelerated development of Emerging
Markets. Attempt is also made to utilize insights to develop a conceptual model
of Sustainable Marketing Practices, which will be useful for companies to follow
for reducing adverse effect on environment and society.
Keyword(s) Sustainable Marketing, Emerging Markets, Marketing Practices, Conceptual
Model
Title PESTEL ANALYSIS FOR HANDLOOM INDUSTRY

Author(s) 1. Sushmita Singh, Research Scholar-Institute of Management, B.H.U
2. Prof Raj Kumar, Director, Dean & Head-Institute of Management B.H.U
Contact 1. sushmita.sa@gmail.com
2. rajkumar@fmsbhu.ac.in
Abstract The paper focuses on strategic management of handloom sector using PESTEL
Analysis as a tool. The industry has been facing the brunt since long in spite of
tireless efforts of Government. The handloom industry has kept itself relevant
and contributed in GDP of the country. This has been achievable because of
support from Government since independence and unmatched skills of the
handloom weavers. The paper is descriptive in nature and is divided into four
major parts ie introduction about handloom industry , the research gap followed
by PESTEL analysis, and Findings. All the factor namely Political, Economic,
Technological, Social, Environmental and Legal which together constitute
PESTEL Analysis are explored and analyzed. The paper illustrates that handloom
sector is gets strong backing from Political ,Legal ,Environmental and Economic
factors. Social and Technological factors have found to be disincentivising for
this sector. Power looms are posing major threat as technological advancements
and socio economic conditions too are not promising ones. Combating the latter
factors can help this sector to sustain on its own in long run.
Keyword(s) Pestel analysis, Handloom sector, Government interventions, Government
Policy, Strategic Management
Title LINKAGE BETWEEN BANKS’ SERVICE QUALITY AND PERCEIVED VALUE - INDIAN
EXPERIENCE
Author(s) 1. Dr. S.C. Vetrivel, Assistant Professor (Selection Grade)
2. Dr. V. Krishnamoorthi, Assistant Professor
3. Dr. M. Mohanasundari, Assistant Professor
Department of Management Studies, Kongu Engineering College (Autonomous)
Perundurai 638060, Erode Dt., Tamil Nadu, India.
Contact 1. scvetrivel@gmail.com
Abstract The objective of this paper are to examine bank service quality dimensions and
explore how bank service quality factors influence customers perceived value in
the context of retail banking. This study was approached with the following
hypothesis, Empathy do not have positive impact on perceived value, reliability
do not have positive impact on perceived value, responsiveness do not have

May 25-27, 2018
positive impact on perceived value. Trust do not have positive impact on

perceived value, tangibility do not have positive impact on perceived value and
assurance do not have positive impact on perceived value. The Population of this
study was retail bank customers in Dindigul District, Tamilnadu. The researchers
administrated structured questionnaire method to collect data from the
respondents. The questionnaire consists of three important components. The
first part of the questionnaire consists of demographic people of the
respondents. The second and third part of the questionnaire consists of
variables relating to bank service quality and perceived value respectively. The
researchers employed systematic sampling method for collecting data. This
study was conducted over a period of 8 weeks, three days in a week between
11.30 am to 3.00 pm. Prior to survey, content validity of the questionnaire was
checked by constituting a panel of experts on the domain. The researchers
distributed 400 questionnaire to the respondents and 283 (70.75%) were
obtained. The researchers administered statistical tools like cross back, alpha,
exploratory factor analysis, multiple regression and correlation for analysing the
data. Among six dimensions of service quality identified Empathy,
Responsiveness, Tangibility and Assurance have significant impact on perceived
value. Researchers used reliability test to check the internal consistency of data.
Factor analyses were used by the researchers to reduce the items on some
common dimensions. Furthermore, the Researchers also administrated multiple
regression and correlation to the analysis.
Although this study has achieved its objectives, it has certain limitations. Though
57.68 percent of the variation in service quality was explained by six service
quality dimension studied here, the remaining 42.13 percent is explained by
other factors that were not examined in this study. This study used cross-section
data. Therefore findings of this study may not be generalised. The identified key
dimensions of bank service quality dimensions enables bank managers to design
effective service system in the bank that fosters retention of Long term
Customers.
Keyword(s) Empathy, Reliability, Responsiveness, Trust, Tangibility
Title An Empirical study of consumers’ intention towards sustainable green products

Author(s) 1. PROF. VINAY CHAUHAN, Professor, The Business School, University of
Jammu
2. ROHIT BHAGAT, Assistant Professor, The Business School, Bhaderwah
Campus, University of Jammu
Contact 1. NA
2. rohitbhagat.ju@gmail.com
Abstract In the recent years there has been a lot of growth in consumer intention towards
purchasing green products. Environmental concern has been described as a vital
force for achieving sustainable development. Evidences reveal that increasing
environmental concern has positively influenced the consumption pattern of
green products. This has lead to the concept of sustainable consumption in the
behaviour which in turn led to a greater faith in energy efficient products and
appliances for environmentally sustainable consumers. The last decade has
witnessed an impressive increase in Environmental concern which has had a
greater effect on consumer intention for the Green products. The increase of
the environmental knowledge has had a thoughtful effect on consumer

May 25-27, 2018
behaviour, with the green product market expanding at a remarkable rate The
present study shows that environment concern is evidently predicted from
consumers’ purchasing patterns, with consumers increasingly preferring to buy
‘green products. The study tries to develop relationship among environmental
knowledge, normative beliefs and perceived consumer effectiveness, and their
effect on intention towards sustainable green products.
Keyword(s) Environmental Knowledge, Normative Beliefs, Perceived Consumer
effectiveness and Sustainable green product intention.
Title Consumers’ Perception towards use of M-wallets for M-Payments

Author(s) 1. Dr. Arif Hasan, Assistant Professor, Department of Management Studies,
Jain College, Gwalior, M.P., India
2. Prof. S. K. Gupta, Professor, School of Management, HNB Garhwal
(Central) University, Srinagar, Garhwal, Uttarakhand, India
Contact 1. arifhasan135@gmail.com
2. sk_gupta21@yahoo.com
Abstract
Purpose– The present study aims at developing an integrated model to identify
assorted factors and also investigates the influence of identified factors on
consumers’ behavioral intentions to use or not to use one particular M-wallet
for payment.
Design/methodology/approach– A conceptual model is proposed and

validated. A total of 600 questionnaires were distributed and 482 were deemed
usable. Structural equation modeling was used to demonstrate the stability of
the proposed model and to test research hypotheses.
Findings– The results showed that behavioural intention is significantly

influenced by perceived value, trust, compatibility and social influence while
consumers’ is less optimistic to use M-wallet with regard to perceived
enjoyment. The study also showed that trust followed by compatibility has a
more powerful influence on the behavioural intention of consumers in the
context of M-payment.
Research limitations/implications– The present study limits to only six M-wallet

and that too limited to the certain age category in one city only. Understanding
the different dimensions of behavioural intentions can help M-wallet players to
win the trust of consumers and enhance the frequency to use M-wallet for M-
payment.
Practical implications– The results indicate that M-wallet service providers

should consider and manage all affecting factors proactively as mechanisms for
intention to use M-wallet.
Originality/value–This study accumulates diverse body of knowledge into a

coherent whole. It will establish a behavioural intention model of M-wallet users
that can help organizations to manage the formation of behavioural intentions
of their users.
Keyword(s) Consumer, Behavioral intentions, M-wallet, M-payment, India

May 25-27, 2018
Title New aspects in green consumerism : price sensitivity and purchase involvement
Author(s) 1. Arindra Nath Mishra, FPM Scholar, XLRI, Jamshedpur
2. Shayani Sengupta, FPM Scholar, XLRI, Jamshedpur
Contact 1. fb16001@astra.xlri.ac.in
2. fh17002@astra.xlri.ac.in
Abstract Sustainable consumption means using resources in such a way that the future
generations can also make use of them. The centre of sustainable consumption
at consumer level is green product. Peattie (1995) defined green products as
"When its environmental and societal performance, in production use and
disposal is significantly improved and improving in comparison to conventional
and competitive product offerings". We are at crossroads where sustainable and
responsible consumption is essential for our future generations, more so than
us. However the choice of right decision may come at a cost. Green consumerism
refers to the consumer purchase
Behaviour that incorporate environmental and social aspects (Peattie,1992).
Almost 71% people in 2013, have shown willingness to buy greener products,
which is up from 66% in 2008 (Cone communications, 2013, 2008).However,
around 4/5th of consumers opine that a green product is more expensive than
the equivalent non-green one, also around 60% would be motivated to buy
green product if cost savings were involved (Retailmenot.com,2012). However
there exists mixed results from the earlier studies. (Datta2011) suggests that
buyers were not ready yet to pay a premium for eco-friendly products while
(Mainieri1997) found that only 14%-30% of respondents had purchased product
due to environmental impact.
Keyword(s) NA
Title Social, Cultural and Educational Factors Influencing Entrepreneurial Intent and
Personality Traits
Author(s) 1. Dr. Irum Alvi, Asstt. Prof. (HEAS Deptt.), Rajasthan Technical University,
Kota
2. Dr. Anamika Sharma, Faculty of Management, MBA Programme,
Rajasthan Technical University, Kota, Rajasthan
Contact 1. irumalvi@gmail.com
2. anysharma70@gmail.com
Abstract Purpose
– The study aims to scrutinize the social, cultural and educational factors which
influence the Entrepreneurial Intent and Personality Traits of engineering
students.
Design/methodology/approach
– An empirical research approach is adopted for the paper. It evaluates the
correlation between the social, cultural and educational factors and the
entrepreneurial intent of the students, which stimulate or impede their
entrepreneurial intent. Little research on these determinants has been
conducted, especially in the State of Rajasthan, this study seeks to reveal the
variables play a decisive role.

May 25-27, 2018
Design/methodology/approach
– To measure the association between the factors selected, Data were collected
via questionnaires from 250 engineering students studying in a Technical
University in Kota, Rajasthan. The data collected were analyzed using factor
analysis, KMO and Bartlett's Test, descriptive statistics, and Pearson’s
correlation.
Findings
–It was found that some factors were strongly correlated with the
entrepreneurial intent of the engineering students and their entrepreneurial
personal traits, which for the present study were confined to need for
achievement, Entrepreneurial Alertness and Innovativeness.
Research limitations/implications
– This research provides a deeper insight into the role the selected factors play
in the formation of the students’ entrepreneurial intent and it advances the
research into
Practical implications
–The study may have insightful consequences for Policymakers, Technical
Educators and the Technical Universities and the Government in developing and
planning for entrepreneurship activities, program and education for enhancing
the entrepreneurial intention among engineering students.
Originality/value
– By using an empirical design, the paper provides empirical evidence about the
intention towards entrepreneurship based on social, cultural and educational
factors. Ultimately, the paper hopes to have added richness to the ongoing
discussion among academics and educators alike regarding the importance of
intention development in entrepreneurship education.
Keyword(s) Entrepreneurial Intent, Social, Cultural and Educational Factors, Personality
Traits
Title Is sustainability a ‘Wicked Problem’? : Perspectives from construction and built

environment sector
Author(s) Ashish Goel, Asst. Professor, School of Construction Management, National
Institute of Construction Management and Research, 25/1, NIA Post, Balewadi,
Pune, India
Contact agoel@nicmar.ac.in
Abstract Construction industry (CI) and its ‘product’ the built environment (BE) (Kibert,
2007) have been specifically highlighted in the sustainability literature with
calls for integrating triple bottom line (TBL) principles of social equity,
environment protection and economic growth in project lifecycles (Kibert,
2016). The proponents of sustainability or sustainable development (SD) assert
that this integration can play a significant role in improving the human quality
of life, a key objective of SD (Brandon & Lombardi, 2010; Ofori, 2015; Pearce,
2006). Reasons for such demands are multifaceted, spanning socio-economic
and environmental impacts of CI and BE.
Though literature on sustainability has consistently grown since publication of

‘Brundtland report’ in 1987 (Aarseth et al., 2017; Banihashemi et al., 2017),

May 25-27, 2018
clarity in meaning and strategies of achieving sustainability still elude industry

and academia (Berardi, 2013a; Dresner, 2008). Over last two decades, the
definitions and interpretations of sustainability have undergone a major shift
from focus on environmental issues (e.g., resource efficiency) to broader social
and economic issues (e.g., social equity and poverty reduction) (Berardi,
2013a). This amalgamation of social and economic dimensions has resulted in
multiple uncertainties. Dresner (2008, p. 73) argues that “difficulty in giving an
operational definition …. or even in reaching agreement on what are the key
elements of the idea, lies in the fusion of two concerns that pull in somewhat
different directions: the environmental and the social”.
The aim of this conceptual paper is to provide a new perspective on the

‘problem’ of sustainability in CI and BE. As per Laughlin (2011) “a problem is a
discrepancy between a current less desirable state and a future more desirable
state” (p. 1). As the current state of CI and BE can hardly be considered
sustainable and is therefore undesirable (Berardi, 2013a, 2013b; Brandon &
Lombardi, 2010), it is clear that moving to a desirable (sustainable) state is a
problem. Based on extant literature on sustainability in construction and built
environment (SCBE) and the seminal work of Rittel & Webber (1973), an attempt
is made to ascertain if SCBE is a ‘wicked problem’ (WP). WPs (as against ‘tame
problems’) are highly unstructured and need altogether different approach to
tackle (Rittel & Webber, 1973)
Keyword(s) NA
Title Influence of Foreign Institutional Investors on Indian capital Market: A Study of

Post financial liberalization Period
Author(s) Faisal Usmani
Contact faisal.m.usmani@gmail.com
Abstract This study aims to examine the influence of foreign institutional investors on
Indian capital market. With the advent financial liberalization in India, foreign
investment inflow originated. Since then, Indian capital market has gone
through various reforms and revamps to attract more foreign institutional
investment. Influence of foreign institutional investment in India has been
improved and strengthened. In past several years, India has now become one of
the favorite destinations for foreign institutional investors. For the purpose of
this study we have taken foreign institutional investor’s data from securities
exchange board of India (SEBI) and BSE Sensex as representative of Indian
Capital market. Furthermore, we have used research papers, articles published
in various journals. Numerous reports, magazines and newspapers also analyzed
for this study. We have applied Augmented Dickey-fuller test to check the
stationarity of the data and generalised autoregressive conditional
heteroscadasticity (GARCH) for Volatility. We have concluded that foreign
institutional investors have a significant positive impact on Indian capital
market. Continued policy improvements and massive growth opportunities have
made Indian capital market attractive for foreign institutional investors. There is

May 25-27, 2018
limited empirical evidence that foreign institutional investors cause volatility in

Indian capital market.
Keyword(s) Foreign Institutional Investors, Indian Capital Market, Financial
liberalization, GARCH, Volatility
Title A study of Informal Sector of the Indian Economy with specific reference to
Handicraft Industry
Author(s) 1. Ananta Narayana, Research Scholar, Department of Humanities &
Social Sciences, Motilal Nehru National Institute of Technology
Allahabad
2. Dr. Rajesh Kumar Shastri, Associate Professor, Department of
Humanities & Social Sciences, Motilal Nehru National Institute of
Technology Allahabad
Contact 1. ananta.narayana20@gmail.com
2. rajeshkumarsharstri@gmail.com
Abstract Even though India is said to be an emerging economy and new manufacturing
destination of the world, however, it has many informal sectors which needed
to be formalized (organized) for the essential economic growth. This article ill
focus on handicraft as an important part of the informal sector and its
contribution to the Indian economy since independence. The article will review
the setbacks which India has faced while transforming the handicraft industry
into organized industry. The study also highlights and compares Indian
handicraft with Chinese handicraft industry. The purpose of the study is to
present problems and prospects of Indian handicraft industry for its
development and progress.
Keyword(s) Informal Sector, handicraft, contributing to economic, Chinese handicraft, the
problems of the informal sector
Title Coopetition in Innovation: A step towards a sustainable competitive advantage

Author(s) Ruchi Bhandari, Assistant Professor, Faculty of Management, National Law
University, Jodhpur.
Contact ruchinlu@gmail.com
Abstract The various theories of relationships between the two firms have stated that
they are either in competition with each other or cooperate. With the advent of
technology and increasing competition and demand for constant value creation
for products and processes, a new term has been coined coopetition which
refers to simultaneous competition and cooperation between firms (Lado, Boyd
& Hanlon, 1997; Bengtsson & Kock, 2000; Padula & Dagnino, 2007; Yami,
Castaldo, Dagnino & Le Roy, 2010). Coopetition is an emerging business strategy
to ally with competitors to create value (Dagnino and Padula 2002) to their
products and services and enhance productivity and quality. Coopetition is a
new business model where the stakeholders of the value net cooperate and
compete with each other to bring in new innovations by allying and thus

May 25-27, 2018
attaining a sustainable competitive advantage (Rademakers and McKnight

1998). The firms have emerged from competitors to collaborators in innovation
to enhance their market share and increase profits and ultimately leading to
value addition to their products and services for the consumers. Coopetition as
a strategy has not only evolved as a strategy adding value to the existing
products or services but has played a prominent role in innovations as well.
Coopetition is a business strategy which aids companies in maintaining their
sustainability in the competitive business environment by consistently providing
innovative products and services, cutting costs,
In the mobile industry, Apple and IBM has turned from rivals to partners and
developed a coopetitive relationship to create IBM MobileFirst for iOS. In
television industry, Samsung and Sony entered into a strategic alliance to jointly
produce liquid-crystal display (LCD) panels. In automobile industry, Peugeot-
Citroën and Toyota collaborated to build light commercial vehicles for
Europe. The collaborations are not only amongst the rivals but are also seen in
the premier professional education institutes. IIM Indore is collaborating with a
number of foreign business institutes in the area of student exchange program
for providing international exposure and perspective to its students. IIT Madras
has successfully played the role of mentor for IIT Hyderabad and at present it
has been playing the mentor of IIT Palakkad and IIT Tirupati.
Keyword(s) NA
Title Issues of Sustainability and Management: A study of Micro Enterprises in Assam

Author(s) 1. Dr Sunildro L.S. Akoijam, Assistant Professor, Department of
Management, North-Eastern Hill University (NEHU), Meghalaya
2. Dimasa Kumar Brahma, Research Scholar, Department of Management,
North-Eastern Hill University (NEHU), Meghalaya
Contact 1. sunildroak@gmail.com
Abstract Purpose
The purpose of the paper is to identify the various internal factors associated
with the proprietor for the failure of the microenterprises and the external
factors that have caused the failure of the same. It also identifies the factors
from the market that has lead to the non-acceptance of the enterprise’s product.
Methodology
The study has been conducted in two districts of Assam- Kokrajhar and Chirang
which are located in lower Assam area. This study is based on a qualitative
research. Sampling has been done through snowball sampling in order to
approach and reach the subjects easily. Primary data was obtained through
personal interview and analyzed by critical discourse analysis in order to bring
out the factors that have been responsible for their failures. These data are
obtained from entrepreneurs who have suffered loss and failure from their
enterprises. Data obtained has been manually coded by inductive method.
Findings
The results identify factors such as mismanagement of resources, inability to find
adequate customer base, negative cash flow, management problems, employer-
employee disputes, and disputes with partners, fraudulent activities, lack
networking and cooperation as internal factors. The external factors include

May 25-27, 2018
obtaining adequate financial support from banks, never ending demands for
donations from various local bodies irrespective of profit margin, adequate
demand for their products and services in the market, etc. The factors of non
acceptance of the enterprise’s product comprise of lack of quality in some cases,
cheaper alternatives; margins were comparatively less, irregularity in stock
replenishment, discounts and misappropriation of balances, etc.
Research Implications
The study has implications on the performance of the entrepreneurs. They will
be able to know what not to do if they are to survive in the market. This will be
able to identify the loop holes and shortcomings within themselves and prevent
from further disasters. This can give a tentative idea of what are the dos and
don’ts in order to survive in semi-urban or rural areas. This will provide an idea
of challenging internal and external factors that can bring down their
enterprises.
Practical Implications
It will guide the managers of those enterprises for managing valuable resources
be it human, financial or inventories. This can give an insight of dealing with both
internal and external stakeholders of the enterprise. Also, it will help the
managers establish certain rules and regulations of running such enterprise of
their own as well as of others. This will also help in maintaining cordial
relationships in the enterprise as a family and work for the common goal. This
can help in developing common ground for everyone in the organization and
create a citizenship behavior amongst the employees.
Social Implications
It will help in self sustainability of the enterprise. The society will be benefited if
the enterprise survives in the market for longer period of time. The employees
will get proper salaries and wages which are useful for sustaining not only
oneself but others dependent on them as well. If the enterprise will flourish it
will bring in more revenue to the locality through job opportunities, business
transactions and so forth. The profit of the enterprise will ultimately trickle down
to the society.
Keyword(s) Enterprise, internal and external factors of failure, success factors
Title Study of consumer characteristics for buying green products in Indian context
Author(s) 1. Dr. Shubha Johri, Assistant Professor (Marketing), Jaipuria institute of
Management, Jaipur
2. Dr. Lokesh Vijayvargy, Associate Professor ( Operations Management),
Jaipuria Institute of Management,Jaipur
Contact 1. shubha.johari@jaipuria.ac.in
2. lokesh.vijayvargy@jaipuria.ac.in
Abstract The significance towards understanding green consumerism has evolved
manifold in the last few years. Due to this emerging new market segment of
green consumers, firms have been allocating vast resources to the cause of
environmental management, social accountability, health and safety etc.
Frequent climate changes, global warming, concern for health and
environmental sustainability are the major issues to create awareness among
the consumers to buy green products and consequently, the demand for green

May 25-27, 2018
products has been on rise. The Indian government has also taken some praise
worthy steps to keep the environment clean and green. Odd even rule, Swachh
Bharat Abhiyan, clean Ganga project and bijli bachao are among the various
initiatives taken to protect the environment and sensitize people towards using
environment friendly products. Marketers understood the need to identify the
changes in the consumer behavior, and have been modifying their offering to
attract the growing number of the green consumers. This creates huge
opportunity for marketers to communicate their brand’s promise to go green, a
way to build both loyalty and good margins for their business. Nowadays, green
products are available in almost every shop which is further attributed to
widespread marketing of these products leading to increased competition
among businesses to generate more environmentally friendly products.
Different strategies have been used to promote and inform consumers about
the environmental as well as health related benefits of the green product. Use
of environment friendly features in the products, changing the color or material
of the packaging, use of ecolabels on the packs has been extensively researched
in the past. For example Coca-Cola has invested huge sums of money in various
recycling activities, as well as modified their packaging to reduce its detrimental
impact on environmental. Ecolabelling networks are being used by businesses
to monitor and evaluate green products performance. These networks conduct
life cycle analyses to evaluate the impact of green products.
Keyword(s) NA
Title Sustainability: An Initiative to Embark on Action A Comparative Study of Indian

Pharmaceutical Companies
Author(s) 1. Dr. Raveesh Agarwal, Department of Business Administration, Rajshree
Institute of Management & Technology, Bareilly
2. Umesh Chaturvedi, Assistant Professor, Faculty of Management,
Naraina Vidya Peeth Engineering and Management Institute, Kanpur
Contact 1. drraveesh@gmail.com
Abstract In any country, societal progress is uniquely associated with economic growth
which is measured and shown by different economic indicators. However most
of the economic indicators do not factor in environmental and social costs. In
today’s world, Industrialization, consumerism and urbanization have diminished
people sense of the connection between their individual lives, their dependence
on community and Earth’s ability to support us. The time is ripe to ask ourselves
fundamental questions, individually and collectively – about what progress,
development, and human well-being really mean. In this relation, sustainable
innovation is clearly an opportunity.
For business, the opportunity involves re-thinking roles and objectives. It

requires change in ambitions for the impact that business and consumption have
– on the human and natural environment and it is related to the three domains:
“society”, “environment” and “economy”, or “People-Planet-Profit”. In-fact it
portrays the interdependencies between economy, society and environment
through sustainability or sustainable innovation.

May 25-27, 2018
Sustainability holds the key to tomorrow and Innovation is the lifeblood of an

organization. Sustainability involves economic viability, environmental
sensitivity, and social responsiveness, that emphasis on working and preserving
nature. Innovation involves creativity and new ideas that make this world a
better place to live. It leverages technology and innovation to increase efficiency
and productivity with less impact on the environment and helps our society and
business to do the same.
It enables businesses to become more productive by providing sustainable

products, services and solutions that use resources more efficiently. It is also
true that if we want to develop more environment-friendly products, we have
to put more efforts to develop these products. The need is to provide
information about these products and its benefits to the consumers and society.
Companies have to create the basis for conversational relationships by offering
an open communication to sell these products to consumers. They must be
willing to give much more information about sustainable products to the
consumer and must first trust the consumers in order to spend the money, time
and knowledge on their sustainability. It must promote the use of sustainable
products and services in the society. The final result will be the trust of
consumers in the sustainable products. It will also create a snowballing effect to
other manufacturers who will have to adopt new sustainability practices in order
to remain on the market. By opening their new practices to the consumer, they
put themselves on a platform where others would have to do the same.
Many researchers conducted in developed countries also show that

sustainability is a mother of organizational and technological innovations that
yield both bottom-line and top-line returns in future. Many companies are
earning profit from their sustainability efforts and changing their business
models to generate that profit. By treating sustainability as a goal today, early
movers will develop competencies that rivals will be hard-pressed to match. The
only need is development and adoption of sustainable products management
which are characterized by Customer Cost, Customer Solution, Communication,
and Convenience. Customer cost means cost of developing sustainable products
and final price which customer will pay for it. Customer solution relates whether
customer is getting and using those products which have positive environmental
impact or not. Here, communication refers to the information given by the
companies about sustainable products and Convenience is related to creation of
awareness to use these products by consumers and society. It depends upon the
continued innovation, efforts and initiatives taken by the companies and
government as a compulsory obligation to develop eco-friendly products.
Merely doing better what we are already doing is not sufficient to meet the
needs and aspirations of today’s world.
In 2010, the World Business Council for Sustainable Development (WBCSD)

published its Vision 2050 – a vision of a world where in 2050, some nine billion
people live well, and within the limits of the planet1. The Vision 2050 report looks
back from this desired future to explore pathways that might lead to it. These
pathways require fundamental changes in people’s values, human
development, economy and business. WBCSD also believes that this can be
achieved by addressing innovative opportunities that reflect changing social
expectations and support a transition to greater sustainability. However no

May 25-27, 2018
single approach will apply to all firms in all situations but combination of
Management, Engineering, Science and Technology (MEST) will definitely a
solution in this situation. The only challenge is how to use Management,
Engineering, Science and Technology (MEST) as a framework to develop
sustainable products. Already, many companies have demonstrated the
willingness to express what they stand for and in turn understand what society
expects of them. These companies are actively developing and incorporating
Management, Engineering, Science and Technology together as a tool to
stimulate innovation. But there is much more to be done and important lessons
to be learned and applied, especially to obtain sustainable innovation that
addresses needs for tomorrow’s sustainable world.
Keyword(s) Innovation, India, Pharmaceutical, Sustainability
Title Impact of Internal Marketing on Job Satisfaction of Academic Staff in

Management Educational Institutions
Author(s) Ms. Rajani Kumari Sarangal, UGC NET, JRF, Ph.D. Research Scholar, The Business
School (TBS), University of Jammu, J&K, India – 180006
Contact rajanisarangal58@gmail.com
Abstract Purpose - The main aim of the research is to examine the impact of internal
marketing on faculty job satisfaction in management education institutions and
to purpose an integrated model of internal marketing enhancing faculty job
satisfaction.
Design/Methodology/Approach- Data was collected from 206 employees of

management education institutions in Jammu, Delhi and Chandigarh and
processed using the structural equation modeling with AMOS.
Findings – SEM analysis identified four dimensions of internal marketing: Vision

and Development, Internal communication, Rewards and Empowerment. Each
of these dimensions exhibit a strong positive and significant impact on faculty
job satisfaction.
Research Limitations- The study was restricted to show positive impact of only
four dimensions of IM on FJS. Successful area of future research is to indentify
other dimensions of internal marketing that could enhance faculty job
satisfaction. The study was limited to only select management education
institution within Jammu, Delhi and Chandigarh. So, more of research should be
done in other management institutions of different cities or in other countries
so as to uncover similarities and differences in larger set of samples.
Practical Implications- Results invite management institutes to change their

mindset and adopt more on internal marketing practices so as to satisfy their
faculty members. Although it will generate cost to the institutions but if faculty
are satisfied they will lead to higher student satisfaction and retention which in
turn will generate profit to the institutions.

May 25-27, 2018
Originality/Value- This study shows the impact of internal marketing

dimensions on faculty job satisfaction and proposed a model for management
education institutions which has been less or not studied in this sector.
Keyword(s) Internal Marketing, Faculty Job Satisfaction, Management Education Institutions
Title Creating Social Impact using Reverse Innovation & Social Entrepreneurship
Author(s) 1. Praigya Rawat, Research Scholar, Department of Management Studies, ABV-
Indian Institute of Information Technology and Management (IIITM),
Gwalior
2. Dr. Vijay Kumar Jain, Assistant Professor, Department of Management
Studies, DIT University Dehradun Uttrakhand
Contact 1. rawat.praigya@gmail.com
2. vijayjain22@gmail.com
Abstract Emerging economies particularly India holds incandescent future with lots of un-
broached opportunities. New innovative era has strongly knocked the doors of
approximately all the existing fields of the country right from technical to non-
technical ones. Reverse innovation is one of them which is an offshoot of
innovation movement. Reverse Innovation is defined as a blueprint for scaling
growth in emerging markets and believes that ignoring it could cost developed-
country multinational companies (MNCs) dearly, as it would create
opportunities for their emerging market counterparts (EMNCs) in more
established regions (Govindarajan, 2009). Reverse innovation is based on ultra-
low-cost, universal access, simple innovation done to achieve dual objective-
first to address the needs of emerging economies like India, China etc. and
secondly to target untapped high end customers of developed economies
(Schuster and Holtbrügge 2014). This concept got popularized for its upward
movement from emerging economies to highly developed economies (Immelt,
Govindarajan and Trimble, 2009). Reverse innovation is not about low cost, it
is doing more with scarce resource and creating value for many. It would be
rightly to say that reverse innovation is a kernel of mass innovation which is
complemented by social entrepreneurs. Social entrepreneurs largely focuses on
community and social goals (Harding, 2004). The social enterprises are chosen
funnels through which mass innovation is reached to targeted people of the
country. Emerging economies should enormously work on unification of reverse
innovation and social innovation in order to weed out deep rooted, multiple
long-standing issues responsible for pushing back the growth of emerging
economies. There have been many successful examples of how reverse
innovation have benefited people. The low cost, affordable electrocardiogram
(ECG) machines were developed for Indian market unlike high priced EGC
machines of developed markets. India being a developing country offer huge
potential for reverse innovation. The connection of social entrepreneurship and
reverse innovation can create more impact in addressing societal problems at
reasonable cost. Social entrepreneurs can play vital role by leveraging the
opportunity to find solution to social problems with the help of reverse
innovation. Keeping this objective in mind, the present paper is modest attempt
to understand the concept of reverse innovation, its role in developing
economies and developed economies and how it can contribute towards

May 25-27, 2018
addressing social problems. The paper also highlights the implications of reverse
innovation for developing economies.
Keyword(s) NA
Title An empirical investigation of consumers Disposal Behaviour

Author(s) 1. Dr Yatish Joshi PhD (IIT, Roorkee, MBA), Assistant Professor, Flame
University, Pune
2. Dr Ruchika Kulshrestha (PhD), Assistant Professor, Amity University,
Gurgaon
Contact 1. yatish.joshi24@gmail.com
2. ruchikakulshrestha@gmail.com
Abstract “Use and throw”, this phrase is very common in our everyday lives relating to
consumption of goods and products (Young et al., 2010). But the throwing part
has always been of low importance as compared to the latter (Zhao et al., 2014).
This study undertakes marketing research applications towards “Consumer
Disposal Behavior”. In a country like India, it becomes a major issue as the
population is beyond the limits leading to more consumption of products and
the waste that follows them. However consumer disposition behaviour is still
under researched, and there is a need to Understand consumer disposal
behaviour.
Keyword(s) Disposal behavior; Attitude; Environmental Consciousness; Moral Intensity
Title Study of Critical Success Factors to implement Integrated Green and Lean Six
Sigma
Author(s) 1. Mrigendra Nath Mishra, Institute of Management Studies, B.H.U.,
Varanasi
2. Dr. Ashutosh Mohan, Associate Professor, Institute of Management
Studies, B.H.U., Varanasi
Contact 1. mn.mishra3@gmail.com
Abstract Purpose- Analysis of Green and Lean Six Sigma, based on the success factors in
its use through a well thought-out literature review is being planned, A
framework has been integrated in a productive manner with the Green and Lean
and Six Sigma methods so as to incorporate and actualize the execution. In order
to achieve this goal, a significant review of the existing literature of the subject
area has been done to prepare a framework in view of the critical success
factors.
Design/methodology/approach – The methodology consists of comparative
investigation of Green, Lean management and Six Sigma using open written
work, essential analysis at data and master experience of the researchers. A
study was arranged and flowed survey from various businesses utilizing JMP
statistical software.
Findings- The paper establishes the distinguishing proof of five success factors
with their situational importance and shows that the integrated Green and Lean

May 25-27, 2018
Six Sigma can drive the organisations to optimize their resources and cost of
services or productions.
Practical implications – A Green and Lean Six Sigma (GL2S) organisation would
take profits by the utilization of the proposed framework in an alternate extent
of organisations should be dynamic. The organisations should assess their
shortcomings and qualities, set needs, and perceive objectives for fruitful
implementation.
Originality/value – Suggestions are being made regarding thoughts and methods
that would constitute a Green and Lean Six Sigma organisation. The suggested
framework encompare the method for improvements that may occur in
organisations while implementation the Green and Lean management or Six
Sigma.
Keyword(s) Green and Lean Six Sigma, Intregate, Critical Success Factors
Title TRYVERTISING : THE NEW MARKETING CONCEPT-SCOPE IN INDIA

Author(s) Sampurna Nand Mehta, (PhD Scholar, University of Mumbai), Registrar,
SASMIRA’s Institute on Commerce & Science (SICS), Worli, Mumbai.
Contact sampurna.mehta@gmail.com
Abstract “Getting your brand into the consumer's hands is a good thing. But getting your
hands into your target's hands and developing a relationship in the process is
even better.” This is exactly what the concept of Tryvertising (try-before-you-
buy). Today’s in Dynamic World, many companies are breaking the traditional
seller-buyer relationship, and involve customers in their business processes.
Studies predict, half of all producers of consumer goods will receive 75% of their
innovation and R&D capabilities from crowd sourced solutions. Mass advertising
is dying. Experienced consumers couldn't care less about commercials, ads,
banners and other fancy wording and imagery that is forced upon them, so it’s
time to move on to more interesting ways of igniting conversations between
corporations and consumers. ‘Tryvertising’ is an innovative way to reach them –
a cross between advertising, product promotion and marketing communication.
One form of customer involvement which includes a win-win situation for the
company and for the customer is tryvertising. Tryvertising refers to the
opportunity given to consumers to test products for free in order to provide
valuable feedback on their experience with the product. In tryvertising the
consumer is directly targeted and users are in direct relationship with the
company for whom they test.
Tryvertising involves consumers being introduced to new products and brands

by actually trying them out for themselves, instead of being told what to think
by more traditional forms of marketing communication. It's like a no-strings-
attached, reality product placement where people are encouraged to interact
with products as a way of promoting them. It can also be used as a research tool
in the testing phase during product development stage.
Now many companies utilizing this concept as promotional tools. It is also

available online where companies can put specification and details of their
product and customers may directly ask for their free samples.

May 25-27, 2018
In FMCG (Fast Moving Consumer goods) Industry, now free sample is getting
replaced by paid sample. Many companies have launched their products in small
sachet at very low cost which are affordable and easily available in market. It
helps industry to target new customers, because customers are ready to pay
small minimum cost for trial of new product.
The study aims to understand the new concept of Tryvertsing and find its scope
in Indian Market. It also helps in understating the mentality of customers in
accepting free or paid sample of product on trial basis. The study carried out on
FMCG consumable and milk products.
For the purpose of the study the samples have been taken from customers and
retail shopkeepers of Mumbai.
Keyword(s) Dynamic World, FMCG, Marketing Communication, Paid Sample, Tryvertising
Title Mediating Role of Green Marketing Information in forming the Environmentally

Conscious Behaviour
Author(s) 1. Nidhi Nagar (First Author), Jayoti Vidyapeeth Women's University,
Jaipur, Rajasthan, India
2. Sakshi Saxena (Second Author), Symbiosis Centre for Management and
Human Resource Development, Symbiosis, Infotech Campus, Hinjewadi,
Pune, Maharashtra, India
Contact 1. nidhisaxena17@gmail.com
2. sakshi@scmhrd.edu
Abstract Most of the environmental issues realized today arise as a natural consequence
of the everyday behaviour of the consumers. The consumers on the other hand
are also confronted with the different social and ethical dilemmas with respect
to their behavioural choices. The concept of green action is catching up and
motivating people to adopt environmentally safe consumption and purchase
environment friendly products (Joshi & Rahman, 2015). The consumers often
depict conspicuous consumption of green products to seek social status. The
intentionally engage in deliberate consumption of such products, overspends on
such products to exhibit their concern towards environment (Grinstein & Riefler,
2015; Han, 2015; Paul et al., 2016). In such a scenario, the use of the green
marketing practices by the firms or green claims yield a great motivation to the
consumers in changing their consumption patterns so as to curtail the
environmental harms. This green information is being promoted via different
marketing platforms be it advertising, labelling, word- of- mouth communication
as well as public relations. The role of labelling is particularly significant in this
regard as it incorporates vital green information that acts as a key messenger in
furnishing the necessary environmental information to the consumers and
enables them make a judicious purchasing decision (Moser, 2015; Testa et al.,
2015). Given such consumer trends regarding conspicuous green consumption,
the present study attempts to answer whether the consumers’ environmentally
conscious behaviours including their intentions to purchase the green products
are explained by their green value orientations. It becomes further interesting

May 25-27, 2018
to examine that how the green value orientation of the consumers and green
information furnished by the marketers together motivate the consumers to
engage in green purchase action.
The values are the guiding principles, the significant life goals which dictate the
life of the concerned person. The consumers’ perception of the green values
(environment friendly values) exhibited across their various environmentally
conscious behaviour including the purchase, use as well as disposition of the
products in an environmentally friendly way is important to be studied. The
term environmental responsible behaviour is coined by Stern (2000) as “the
propensity to take actions with environmental intent”. It refers to behaviour
undertaken by the consumers with an intention of safeguarding the
environment or in other words it implies a consumption behaviour which is
environmentally responsible or environmentally conscious.
The findings of the study help the marketers to ascertain the underlying
motivations of the consumers and assess if the communication emphasizing
greenness of the products or the green marketing information is significant in
dictating their green purchase behavior.
Keyword(s) NA
Title Role of Employability Enhancement Training in Sustainable Employability among

MBA Students
Author(s) Dr Dileep Kumar Singh- Department of Management, S.B. Jain Institute of
Technology, Management & Research
Contact dileepudai@gmail.com
Abstract The Employability enhancement training lays the foundation for sustainable
employability. The employability enhancement training is not only confined to
reinforce the students to get placed after their degree but also fosters necessary
skills, knowledge and attitude in them. These pave the path for the long-term
association of employees with their organization and hence overall sustainability
can be achieved. The study has been carried in Nagpur with a sample 100
employees who have received EET(employability enhancement training) during
their MBA. The objectives of the study are: (i) To study the effectiveness of
Employability enhancement Training for Job Placement. (ii) To explore the skill
set learned during EET at college that helps during Job.
Keyword(s) Employability enhancement Training, Sustainable employability, Students,
Employee
Title Mediating role of psychological conditions in the relationship between job

crafting and employee engagement
Author(s) Sunita Sen, Dr. Rajkamal, Department of Management studies, MJP Rohilkhand
University Bareilly, Uttar Pradesh (243006)
Contact sunita.sen2009@gmail.com

May 25-27, 2018
Abstract Purpose: The research focuses on examining the role of psychological conditions
of meaningfulness, safety and availability as mediators in well-established
relationship between job crafting and employee engagement. The study is based
on the model proposed by May et al. (2004) which explored the determinants
and mediating effect of psychological conditions of meaningfulness, safety and
availability on work engagement.
Design: The sample for the research consist of 187 executives working in Indian
IT companies. Data was analyzed using correlation and multiple hierarchical
regressions using SPSS 22.
Findings: the research reveals the strong relationship between job crafting and
work engagement. The results also established the role of psychological
conditions of meaningfulness and availability as mediators in job crafting and
work engagement relationship. Hypothesis considering psychological safety as a
mediator was not supported by results.
Research Implications: The study advances the literature on job crafting as a
predictor of work engagement and the role of psychological conditions in this
relationship in Indian collectivist culture where there is a dearth of literature in
this area.
Practical Implication: The Managers should encourage a culture of job crafting
among employees in addition to fostering psychological meaningfulness, safety
and availability through effective job design for enhancing work engagement in
the organizations.
Keyword(s) Work engagement, job crafting, psychological conditions
Title Fostering innovation in business through ‘Make in India’ (MII) initiative

Author(s) 1. Alka Pandita, Research Scholar, Thapar Institute Engineering of
Technology, Patiala, Punjab
2. Savita Gupta, Research Scholar, Thapar Institute Engineering of
Technology, Patiala, Punjab
3. Ravi Kiran, Professor, Thapar Institute Engineering of Technology,
Patiala, Punjab
Contact 1. apandita@thapar.edu
2. sgupta_phd16@thapar.edu
3. rkiran@thapar.edu
Abstract Make in India (MII) was started by the Indian government under the leadership
of Prime Minister, Narinder Modi (25 September 2014) at the time of the crisis
when the growth rate had fallen to its lowest level in a decade. India was labelled
as one of the so-called ‘Fragile Five’. Global investors discussed whether the
world’s largest democracy was a risk or an opportunity. India was on the edge
of a severe economic breakdown. This initiative was an intended to invite
potential partners and investors around the world to invest in India. It
characterized a complete and unparalleled revamp of obsolete processes and
policies. MII represented an entire change of the Government’s approach – a
move from issuing control to a business partner, in line with Prime Minister's
principle of ‘Minimum Government, Maximum Governance’.
Today is the age of the innovation. Any change in the policy of the management
no doubt affects the interest of the organization. Similarly any changes in the
Policy initiatives of the government affect the economic development of the
country. Indian government is introducing several reforms through Make in

May 25-27, 2018
India (MII) to create possibilities for getting Foreign Direct Investment (FDI) and
foster business partnerships. Some initiatives have already been undertaken to
alleviate the business environment from outdated policies and regulations. This
reform is also aligned with parameters of World Bank's 'Ease of Doing Business'
index to improve India's ranking on it. Our research focuses on analysing the
impact of these recent government policies as a long-term effort, to enable India
to achieve sustainable growth. Under Make in India, the attempt is to make India
a manufacturing hub by adopting world class practices in manufacturing sector.
It is always desirable to undertake research regarding the impact whenever the
government initiates new policies.
Post ‘Make in India’ initiative, the Government of India has been supportive
towards this growth. It set up Electronic Hardware Technology Parks (EHTPs),
Special Economic Zones (SEZs) and brought about a favourable climate for
Foreign Direct Investment (FDI). The government has also increased
liberalisation and relaxed tariffs to promote growth in the sector. The Gross
Value Added (GVA) from the manufacturing sector was US$ 350.4 billion in FY17.
The sector’s contribution to the country’s GDP stood at 16.51 per cent in 2016.
In the proposed research model, the “Make in India impact (M)” is taken as an
independent variable which includes parameter like developing India as a
manufacturing hub, FDI boosting entrepreneurship and growing economy.
One more independent variable that is taken in is “Ease of doing business (I)
which focuses on fastracking of defence projects, streaming the process of
applying for Industrial License, extension of validity of Industrial License online
portal for Industrial Entrepreneur memorandum, exclusion of major items of
defence product from industrial license, deregulating dual use items by military
and civilian, online processing of environmental clearance, introducing a system
of self certification for use of all non-risk, non –hazardous businesses. Two more
independent variables taken are Policies under Make in India (P) indented to
bring the change which includes policy in defence sector, 100 percent FDI under
automatic route, FDI in defence sector etc and Ethical Issues of our
manufacturers under Make in India initiatives (E).
The dependant variable under this research study is “Sustainable growth” under
of Make in India initiative. Which included the constructs like, vision of
‘minimum government and maximum governance’, implementation of GST to
increase the competitiveness of India’s manufacturing, delivering high-quality
manufacturing standards, enhance skill development, protecting intellectual
property right in India, develop industrial corridors, helping in building smart
cities and enhancing high-speed communication. Also, issues like coal block
allocation, NLIP, equal investment opportunities, domestic entrepreneurs,
minimizing environmental and ecological impact and reducing red tapism in
government are covered under sustainable growth.
In this paper, we have shed light on the Make in India initiative. We have
developed a SEM –PLS model relating Ease of Doing Business, Impact of Make in
India project, Policy and Initiatives undertaken and Sustainable Growth under
this project. The results of our study showed the parameters like Initiatives,
Ethical Issues and Ease of doing business are related to sustainable growth and
policy parameter acts as the mediator between ease of doing business and
sustainable growth. Value of R Square is 0.646 and higher the R- square better
the model. Overall model is acceptable and MII initiative is helpful in producing
sustainable growth.
Keyword(s) NA

May 25-27, 2018
Title Entrepreneurship attitude among students: An evolution study in select regions

of Uttar Pradesh in India
Author(s) 1. Sucheta Agarwal, Assistant Professor, IBM, GLA University, Mathura
2. Prof. Kanhaiya Singh, Professor, IBM, GLA University Mathura
3. Prof. Anand Mohan Agrawal, Pro Vice Chancellor, IBM, GLA University,
Mathura
Contact 1. sucheta.agar@gmail.com
Abstract Entrepreneurship and entrepreneurs play an important role to strengthen the
economic activities and thus contribute to the growth process of an economy.
The various enterprises are initiated in every sector with an objective of growth
with stability. In India, government put number of efforts to attract the
prospective entrepreneurs to participate in start-up initiatives. The government
facilitated various schemes and policies to encourage the men and women to
initiate their own enterprises. As the population of India has been increasing
constantly, the taste and preferences of the people has been changing fast.
Everyone demands new, innovative and creative products to match the global
products. In liew of this, new sectors have emerged in which government is also
keen for investment as an enterprise. Indian economy has been showing an
increasing trend and therefore it is emerging as promising centre for
entrepreneurship development. Recently U.S. has welcomed the decision of
India to host the next Global Entrepreneurship Summit by saying that it is good
for India to cultivate the environment of entrepreneurship which would help in
growing the emerging markets and benefit for innovation-driven-economic-
growth also. The micro, small, and medium enterprises majorly contribute in
GDP growth of the country as well they help in generation of largest share of
employment after agriculture. In view of this we require the potential
entrepreneurs who bear all the risks, puts their innovative and creative efforts
to start an enterprise to increase the pace of enterprise.
For the growth of the entrepreneur firstly we require to cultivate the mind of
individuals or to provide the wings of dream so that they are able to move in a
right way, do the right work and bring the entrepreneurial ideas into real shape.
In India, there are various government and non government educational
institutions which are involved in entrepreneurial development activities and
programs. There are ample numbers of students from different regions with
creative and innovative entrepreneurial ideas who joined these institutions to
provide a direction to their entrepreneurial path and for accomplishing the task
of entrepreneurship.
Keyword(s) entrepreneurial education, attitudes, students, entrepreneurship, India
Title Economic Livelihood Through Tourism In The Rural Areas In Participatory

Approach Of Community: A Conceptual Study
Author(s) 1. Millo Yaja, Doctoral Scholar, Department of Tourism Studies,
Pondicherry University
2. Prof. G. Anjaneya Swamy, Prof and Dean, School of Management,

May 25-27, 2018
Contact milloyaja@gmail.com
Abstract Purpose –The purpose of this study is to highlight tourism in the rural area to
raise economic benefits for the community livelihood and their core
participation in the industry for a inclusive sustainable development approach.
And also to discuss how the local residents are taking part and what are their
views especially prevailing in the rural area. This paper contributes employment
opportunity through tourism-related activities in the rural areas.
Design/methodology/approach – For this study, articles from esteemed peer-
reviewed journals are selected on related studies done on various socio-
geographical areas.
Finding – From the review, it is found that immense study has been done on the
employment and other socioeconomic benefits of tourism in the rural areas. But
challenges come when participation from the local community and their view in
the process of achieving the goal is bespoken coordination and transparency of
discourse. The importance of external assistance from NGOs, state and central
govt. aids, schemes, and project are pronounced how it is in helping growth and
development of entrepreneur in the tourism sector.
Research Limitation/implication – This paper will serve purpose of adding value
to the similar kind of studies in tourism, hospitality, and allied sectors. Many
variables have been touched upon which are relevant to the study especially in
rural economy livelihood through tourism-related services.
Practical Implication – As the study sources gathered from scholarly research
papers, conjoin of views can help other academician and stakeholders of related
work can catch significant inputs. After going through review a stepwise model
of the participatory approach in tourism has been tried to formulate.
Originality/value – this study will help in building the tourism participatory
model for rural areas. Both scholars and stakeholders from tourism and
hospitality and allied industry can refer to heighten their framework in the
business model in rural areas.
Keyword(s) Economic livelihood, rural economy, tourism, community participation,
sustainable development, Service industry, Entrepreneurship
Title The empirical linkage between remittances and economic growth An ARDL co-
integration approach for India
Author(s) Sumanbindu, Research Scholar, Department of International Business,
Contact sumanbindu43@gmail.com
Abstract Purpose – The purpose of this paper is to investigate the empirical relationship
between remittances and economic growth by highlighting short run and long-
run dynamics for Indian economy.
Design/Methodology/Approach - The paper uses secondary time series data
over the period 1977-2016. Augmented Dickey-Fuller and Phillips Perron unit
root tests are applied to figure out the order of integration. The study employed
Autoregressive Distributive Lag (ARDL) approach generally known as Bound
testing technique. ARDL technique is more efficient for small and finite sample
studies. Error Correction Model (ECM) has also been utilized to provide us
information about the impact of a causal factor on the variable under study.
Further, in order to check the model stability, CUSUM and CUSUMQ tests are
also used. Sensitivity analysis is conducted to check the robustness of the results.

May 25-27, 2018
Findings - The research paper establishes an empirical relationship between

remittances and economic growth for the Indian economy. The findings reveal
the existence of a significant positive relationship between economic growth
and remittances in the long run while the results are insignificant in case of a
short run. However, the model is found to be stable.
Originality/value -The paper proves empirically the linkage between
remittances and economic growth in the long run by bridging the gap between
theory and practice. Indian policymakers can consider the model to formulate
pertinent policies by transforming the potential of these efficient financial
resources into real economic growth.
Keyword(s) India, Remittance, Economic growth, ARDL approach
Title Sustainable Energy Adoption in Emerging Economies: An Empirical Examination

of Indian Consumers
Author(s) Dr. Arun Kumar Kaushik, Assistant Professor, Indian Institute of Management
Amritsar, Punjab, INDIA
Contact arun.kaushik@iimamritsar.ac.in
Abstract A sustainable green energy adoption is growing in the world’s emerging
economies nearly twice as fast than in industrialized nations. However little
research has been conducted on adoption of or intention to adopt sustainable
green energy in emerging economies including India. To this end, this study
develops and proposes a conceptual framework by systematic reviewing the
existing research frameworks related with innovation adoption and
consumption, and cognitive and normative consumer behaviour. Primary data
were collected through field and online surveys, resulting in 203 usable
responses. In addition to this, in-depth interviews were conducted with 12
respondents in order to determine their usage, adoption intention, and reasons
behind the adoption of sustainable energy - solar power. Findings reveal several
key factors that are responsible for using and not using sustainable energy.
These factors include - strong social norms, personal relevance, inconvenience
related to switching, uncertainty regarding quality and lack of knowledge. At the
end, crucial research implications and directions for future research are
explored.
Keyword(s) Sustainable innovation; Sustainable green energy; Solar Power; Consumer
innovation adoption behavior
Title Selection Criteria for Campus Recruitment: Study of Jharkhand State

Author(s) 1. Richa Ritwika, ICFAI University, Jharkhand, Research Scholar
2. Dr. Runma Bhattacharyya, ICFAI University Jharkhand, Associate
Professor & PhD Coordinator
Contact 1. richaritwika@gmail.com
2. rumna2006@gmail.com
Abstract Background & Objectives – Recruitment and selection of fresh management
graduates is largely dependent on recruiters. Selecting the right candidate for
the job is important for long-term sustainability and growth of the organization.
There are various criteria which employers consider while recruiting

May 25-27, 2018
management graduates. These criteria could be related to knowledge,

personality of the candidate, marks, participation in volunteer work, etc. This
paper tries to understand the importance of these criteria with regards to
recruitment and selection of management graduates.
Methodology – An empirical approach has been adopted for developing this
paper. For developing this paper various literature in relation to the topic are
reviewed and mentioned in the literature review section. Data is collected from
the corporate who recruit the management graduates from business schools in
Jharkhand. A sample size of 50 has been taken for developing this paper.
Findings/results – Statistical tools have been used to analyze the data collected
from corporate. Descriptive statistics has been used to derive results mentioned
in the objectives. This research will provide an insight into importance of the
criteria for recruitment and selection.
Keyword(s) Campus Placement, Higher Education, Recruiters
Title Estimating Environmental Tax on Coastal Structures Using Stated Preference

Choice Experiment
Author(s) Boaz (Buzz) Barak, Ph.D., Professor of Economics, Keiser University, Florida, USA
Contact bbarak@keiseruniversity.edu
Abstract Israeli law allows for environmental taxes to be collected on any structure
located on the beach; the fee level should equal to the monetary value of the
environmental and health damages caused by the structures to beach users.
Various studies have explored different types of environmental fees and
attempted to capture the decrease in the public's wellbeing resulting from
interference with the natural state of the beach and water quality. No other
study has conducted an empirical attempt to calculate the environmental value
for such fee. The environmental fee is calculated as the difference between the
value of the beach and clean water to the public in its natural state without
structures, and the public's values when different types of structures effecting
the quality of the water and sand. Using Stated Discrete Choice Experiments
(DCE), a survey was conducted, revealing the public values for beaches in
proximity to different types of structures. In addition, the survey estimated the
contribution of different types of environmental amenities, such as: water and
sand cleanliness, diseases risks and disease outbreak and crowdedness.
Imposing such an environmental fee will have double dividends: First, some
owners of structures located on the beach may decide to remove them in order
to avoid paying the fee. Second, collecting the correct amount of fee will enable
the return of the equivalent monetary loss caused by structures to the public
wellbeing; money which can serve to rehabilitate damaged beaches and
improve the level of public health safety for beach users.
Keyword(s) Environmental Tax; Public Health; Coastal waters & Structures; Social
Preferences; Environmental Economics; Stated Choice
Title Revolution trends in Supply Chain Management and projected Future supply
chain trends

May 25-27, 2018
Author(s) 1. Mr. Prem Nath Panday, Assistant Professor (Retired), School of Business
Studies, Sharda University - Knowledge Park-III, Greater Noida- 201306
2. Ms. Suruchi Panday, Student-Indira Gandhi National Open University-
New Delhi
Contact 1. premnathpa@gmail.com
2. suruchi.panday@gmail.com
Abstract History of Supply Chain Management: Over the last 100 plus years of the history
of supply chain management has evolved from an initial focus on improving
relatively simple, but very labour-intensive processes to the present day
engineering and managing of extraordinarily complex global networks.
As global supply chains continue to evolve into an ever flatting landscape the
possibilities and the headaches continue to exponentially grow. Supply chain
volatility in the market-place and the complexities in managing supply chain
profitably become more perilous. Market dynamics, global supplier variances
and seasonality trends continue to disrupt even the most stable supply chains.
There is a revolution coming to the world of Supply Chain Management and
logistics. It’s no longer enough to simply invest into best practices and hope for
the best. With innovation comes change. Supply chain executives and managers
that embrace that change will be positioned well for the new age in Supply Chain
Connectivity.
Major movements in the supply chain management world that will revolutionize
the way businesses compete on a global scale:
In the first revolution, the concept of supply chain, as opposed to logistics, was
put forth. Constraint based optimization tools for the extended supply chains
were developed to support the new philosophy. As this was going on, Lean and
Six Sigma approaches to improving capabilities, not just at the factory level, but
in other internal departments, as well as across the supplier and 3PL base, were
gaining in strength. It took a while, but it was recognized technology was not
enough.
In recent years, the topic of supply chain risk management has emerged and new
processes and ideas have begun to be codified and turned into a distinct
discipline. An emerging topic is supply chain sustainability; and indeed in many
corporate social responsibility reports the topics of both supply chain risk
management and sustainability are addressed.
The new approach: Quick corrective actions designed to rebalance supply and
demand as profitably and quickly as is possible. These corrective actions will be
based on, supply and demand simulation, and the use of social network
collaboration.
The technologies needed to support include: Track and trace based upon a
many-to-many, public cloud architecture that is built with common network
master data. Further, far more types of sensor data will be used to provide
visibility and there will be less reliance on EDI.
Real-Time Inventory Data: Information that was previously created by people
will be increasingly automated and will become machine or system generated.
Human error will go down and efficiencies across the supply chain will go up.
Supply Chain data will flow out of tele-metric networks, sensors, RFID tags, smart
meters, GPS and more.
Inventory with a Voice: The Internet of Things (IoT) is the idea that in which
products and objects are enabled with the ability to transfer data over a network
without requiring human-to-human or human-to-computer interaction. The
“Internet of Things” is a technology revolution that is positioned to change the

May 25-27, 2018
very way we interact with the world around us. The supply chain world will also
be impacted.
Optimized Inventory: Supply chains will be much smarter and more intelligent.
Advanced analytics and key performance indicator management will become
the industry standard. Smarter systems will help decision makers evaluate
alternatives at break neck speed, against an incredibly complex and dynamic set
of risks and constraints to make more profitable decisions regarding the future
of their supply chain.
Keyword(s) NA
Title Macro Economic Variables driving Global Success through Indian Stock Markets
Author(s) 1. Kanika Dhingra, Research Scholar, IIFT, Delhi
2. Dr. Sheeba Kapil, Associate Professor, IIFT, Delhi
Contact 1. kdhingra01@gmail.com
2. sheebakapil15@gmail.com
Abstract Movements in the stock market can be moderately unstable and occasionally
movements in share prices can appear resulted as of economic factors.
However, there are definite fundamental factors which have a sturdy control
over the progress of the stock market in common. This research paper is an
effort to observe the association among macroeconomic parameters and stock
market of India. The multivariate regression study helps to recognize the impact
of macroeconomic factors on stock market of India. The explained parameters
in the analysis comprise of BSE Sensex (average monthly closing price) and S&P
Nifty whereas the explanatory factors are Consumer Price Index (CPI), Money
Supply(M3), Wholesale Price Index (WPI), Index of Industrial Production (IIP),
Trade Balance (TB), Gold Price (GP), Call Money Rate (CMR), Exchange rate (ER)
and Foreign Institutional Investment (FII). The statistics used in the analysis is in
the monthly frequency and era of the learning has been measured from April
1992 to December 2016. Essential data are composed from secondary sources.
The major purpose of this research is to learn the impact of particular
Macroeconomic Variables on the progress of BSE Sensex and S&P Nifty.
Pearson’s correlation analysis, Factor Analysis and Multiple Regression test have
been useful to observe the association among stock market and the over
mentioned macroeconomic variables. The Principal Component Technique
consequent by means of varimax rotation extracted three factors considered
impulsively as Macro Environment, Economy rates and Foreign Investment. It
has been found that all parameters play momentous part in influencing the stock
market.
Keyword(s) Stock Market, BSE Sensex, S&P Nifty, Macroeconomic Variables, Share Prices
Title Critical Factors for Sustainable Regional Airports in India

Author(s) 1. Dr Sheetal Khanka, Associate Professor
2. Prof. Akhil Damodaran, Assistant Professor
School of Business, University of Petroleum and Energy Studies, Dehradun
Contact 1. SHEETAL@ddn.upes.ac.in

May 25-27, 2018
Abstract Indian aviation sector is developing at a fast rate, the increasing number of
passengers support this, hyper-competitive airlines and development of new
world-class PPP Airports. It is estimated that India will have 436 million air
passenger traffic by 2036(IATA 2017) which will make India higher than Japan
and Germany combined. India's current traffic is 141 million. These statistics do
not provide the actual development of India. The real growth will happen when
we have the development of regional airports. Regional airports will be a
harbinger of prosperity by directly affecting the employment, infrastructure
development and overall economic development.
The government of India has given a major boost to the development of Airports
in India by launching the scheme Udaan ( Udai Desh Ka Aam Nagrik). Under the
scheme, the different airlines, helicopter operators and charter aircraft will be
able to fly to the regional locations. This unique market – based model will award
the airports to the airlines based on competitive bidding through a reverse
bidding mechanism. The government has extended several concessions to the
operator including viability gap funding. The operator will enjoy exclusive rights
on the route for three years after which the route is expected to become self -
sustainable.(“Ude Desh Ka Aam Naagrik : Civil Aviation Ministry’s Regional
Connectivity Scheme ‘UDAN’ Launched Today,” n.d.)
The Airport Authority of India ( AAI) planned to connect 22 airports under
regional connectivity scheme in the first phase. Following are some of the salient
features of the project
1. The regional connectivi ty scheme will be applicable on route length between

200 to 800 km with no lower limit set for hilly, remote, island and security
sensitive regions.
2. The Central government will provide concessions to the tune of 2 percent
excise on Value Added Tax (VAT) and service tax at 1/10th the rate and liberal
code sharing for regional connectivity scheme airports.
3. A Regional Connectivity Fund (RCF) will be created to fund the scheme via a
levy on certain flights. States are expected to contribute 20 percent to the fund.
4. For balanced regional growth, allocations will be spread equitably across 5
regions - North, West, South, East and North East with a cap of 25 percent.
5. Market -based reverse bidding mechanism to determine least VGF to select

the airline operator with the right to match to the initial proposer. The
government said VGF will be reduced if passenger load factor remains high and
will be discontinued after 3 years when the route becomes self -sustainable.
(“Regional Connectivity Scheme - UDAN | AIRPORTS AUTHORITY OF INDIA,” n.d.)

Keyword(s) NA
Title ABHUMKA HERBAL: A SOCIAL ENTERPRISE

Author(s) 1. Deepa Kumari, Assistant Professor, Sharda University
2. Namita Gupta, Assistant Professor, Sharda University
3. Swati.Oberoi, Assistant Professor, Sharda University
Contact 1. deepa.kumari@sharda.ac.in
2. namita.gupta@sharda.ac.in
3. namita.gupta@sharda.ac.in

May 25-27, 2018
Abstract The case-study is called as Abhumka Herbal: A Social Enterprise. It sells both raw
herbs and herbal preparation that are procured from the tribal belts of India.
The enterprise has created a pool of Self Help Groups of tribes. The uniqueness
of the enterprise lies in its’ ability to transform tribal knowledge into herbal
preparations and a vast documented knowledge base. The case focuses on two
dilemmas: the first is a marketing dilemma while the other one is a production
dilemma.
The first dilemma is whether the enterprise should start selling its’ herbal
preparations via physical store/s as well or not, since they have traditionally
been selling them online. The lure of physical retailing cannot be ignored by the
enterprise, considering the number of customers that brings it. However, they
do not have enough funds to open physical retail outlets to compete rigorously
with their competitors such as Himalaya or Patanjali and hence the dilemma.
Another dilemma faced by the company is whether it should opt for a wholly-
owned production unit with a lab facility for testing, calibration, processing of
raw herbs or to outsource the entire production line to some established labs
that have a prior experience of extracting, processing of raw herbs and
producing herbal medicines without hampering the intellectual resource of
tribes, or to collaborate with a well established pharmaceutical company to use
their production facility.
Keyword(s) Abhumika, Social Enterprise, Dilemma
Title Economical branding approach for entrepreneurs to achieve sustainable

development
Author(s) 1. Chandra Kant Upadhyay, Research Scholar, Department of Management
Studies, IIIT Allahabad
2. Bhartrihari Pandiya, Research Scholar, Department of Management
3. Dr. Vijayshri Tewari, Associate Professor, Department of Management
Contact 1. rsm2018504@iiita.ac.in
2. rs178@iiita.ac.in
3. vijayshri@iiita.ac.in
Abstract Purpose – The purpose of this conceptual paper is to discover economical
approaches for entrepreneurs. Entrepreneurship is a necessity in any society
and particularly in our country due to the high rate of unemployment in youth.
It can be a panacea for many social and environmental concerns.
Design/Methodology/Approach – The methodology starts with reviewing the
conceptual and empirical research papers from journals. The review discovers
the unique insight as to which economical and effective strategies can be
adopted by the entrepreneurs. The various types of the strategies as discussed
by the different researchers were recognized and analyzed.
Findings – A model has been developed which is economical and keeps in mind
the moderating variables of time and cost. Low cost branding techniques which
are also sustainable in nature have been introduced which can be adapted by
the entrepreneurs.

May 25-27, 2018
Research limitations/implications – The main limitation of the review is that

only selected approaches were included which are relevant to the
entrepreneurs.
Practical implications – The entrepreneurs should use resource optimization
such that the limited resources are used in the best manner for maximum
output. The present research model has the branding techniques with its input
and output which is brand image through sustainable development. The
wastage of resources can also be minimized up to the maximum level saving the
cost and effort.
Originality/value – The uniqueness of the literature study is that it paves the
way for base of a novel model in the area of low cost branding in the Indian
context. Resource optimization has been applied such that the limited resources
are used in the best manner for maximum output.
Keyword(s) Entrepreneurship, sustainable development, branding strategies
Title COMPARATIVE ANALYSIS OF HRM PRACTICES USED BY COMPANIES ACROSS

CULTURES FOR SUSTAINABILITY: AN EXTENSIVE LITERATURE REVIEW
Author(s) 1. Dr. Anju Shukla, Assistant Professor, Jagannath International
Management School, Kalkaji, New Delhi, India
2. Prof. Anu Singh Lather, Pro Vice Chancellor, Delhi Technological
University, Delhi, India
3. Dr. Shilpa Jain, Assistant Professor, Guru Gobind Singh Indraprastha
University, Dwarka, Delhi, India
Contact 1. anju.shukla@jagannath.org
Abstract If no planet, then no people and rest seems fantasy. So sustainability has
become survival need and gaining momentum in diverse contexts, and it’s
making its presence feel in all aspects of businesses. The topic is gaining
importance because the public have startedrealizing its significanceand the
corporate agree to the fact that sustainability can take them to another level of
competitiveness. Moreover, consumers have also become sensitive towards
social issues and they do keep in mind these aspects while selecting the goods
and services. Sustainability encompasses the advancement, protection and
rejuvenation of economic, social and ecological resources of our system. In an
organization Human Resource Management plays a very important role in
driving sustainability. Sustainably HRM is basically management of Human
Resources in such a way that they meet the present need of firm and society
without compromising on the future needs.Research shows that a number of
HRM practices can be used to drive sustainability in an organization and to name
a few are Communication, Management support, and Training and
Development etc. When corporate follow such practices, they build a positive
image and people get attracted and would love to associate themselves to such
brands. This research article tries to make a comparative analysis of various HRM
practices used by the corporate across cultures for sustainability. The research
is based on extensive literature review and the data have been collected from
research papers, whitepapers, doctoral theses, case studies, news articles,
websites etc.An effort is made to find out whether culture plays a role in
adoption of different HRM practices and to what extent the different cultures
are sensitive towards driving sustainability through HR. Also, an effort is made
to compare the differences if any and to answer why the difference exist. Finally,

May 25-27, 2018
the paper concludes by making some suggestions for further improvements in

this regard.
Keyword(s) NA
Title THE ROLE OF CELEBRITY ENDORSEMENTS IN GREENWASHING: A STUDY IN THE

STATE OF UTTARAKHAND
Author(s) 1. Apoorva Bhatnagar, Research Scholar, FMS, Gurukula Kangri University
2. Sidhi Verma, Research Scholar, FMS, Gurukula Kangri University
3. Santosh Kanojeya, Research Scholar, FMS, Gurukula Kangri University
Contact 1. apoorva10.bhatnagar@gmail.com
2. siddhi.verma23@gmail.com
3. kanojeyafci@gmail.com
Abstract Purpose: The purpose of this paper is to examine the role played by celebrity
endorsements in misleading (greenwashing) the consumer with special
reference to Uttarakhand. This study aims to find out, if credibility factor of the
celebrity impacts greenwashing. Researcher hypothesises that expertise,
trustworthiness and attractiveness significantly influences the greenwashing.
Design/methodology/approach: The data was collected using convenient
sampling from the respondents of the state of Uttarakhand, India. This study
sent 200 questionnaires to the consumers who were sampled. The data was
analysed using simple linear regression. KMO and Bartlett’s test was used to
ascertain sample adequacy and Cronbach’s alpha was used to determine
reliability of the questionnaire. Analysis of the data is done through SPSS.
Findings: Results suggest that expertise, trustworthiness and attractiveness
significantly influence greenwashing. Moreover, credibility of a celebrity is an
important factor that impact greenwashing in the advertisements. It asserts that
celebrities play role in greenwashing the consumer.
Practical implications: From the point of view of ethical behaviour, consumers
must not be befooled on the name of greenness by using the persuasive power
of celebrities. This not only downgrades the consumption of green products by
the consumer, but also harms the companies who rightfully sell green products.
Originality/value: The present study is one of the first to empirically examine
and confirm the influence of source credibility (expertise, trustworthiness and
attractiveness) on greenwashing.
Keyword(s) Green marketing, Advertising, Uttarakhand, Celebrity endorsement,
Greenwashing, Environmental benefits, Sustainable
Title MEDIATING ROLE OF WOM IN ENHANCING INTENTION TO VISIT GREEN HOTELS:

A SEM NEURAL NETWORK INTEGRATED APPROACH
Author(s) 1. Ms. Prerna Garg, Research Scholar, Bharati Vidyapeeth University
2. Ms. Richa Joshi, Research Scholar, Delhi Technological University
Contact 1. NA
2. richardias86@gmail.com
Abstract Purpose: Concern about environment protection has cause considerable
increase in attention for ecotourism globally. Therefore tourism these days
supports the concept of sustainability. If tourist chooses to stay in environmental

May 25-27, 2018
friendly accommodation then such choices of tourists cause less adverse effects
on environment. Hence it becomes important for service providers of hotel
industry to indulge themselves in environment friendly.
Design/methodology/approach: Study is cross-sectional in nature and has

chosen ITC green hotels as a stimulus to gather information regarding customer
intention to visit green hotels. 248 respondents from Delhi NCR were selected
from few IT companies, BPOs and Academic Institutions using non probability
based convenience sampling.
Findings: Findings of the study reveal that word of mouth (WOM) significantly
mediates the relationship between attitude towards green hotel and intention
to visit. Attitude & Brand Equity also has a direct significant positive impact on
intention to visit therefore the mediation model is partial mediation model.
Sensitivity analysis of neural network shows attitude towards green hotels to be
the most important variable which affects intention to visit.
Practical implications: Observation of such results in Indian context guides the

marketers that the concept of environmental concern has gained popularity.
Since very few studies have been done in Indian context, therefore taking ITC as
a stimulus has helped in understanding the behaviour of Indian customer
towards green hotels.
Originality/value: Originality of paper depends upon the responses of the

respondents. However biasness of respondents is eliminated by deleting missing
responses and unengaged responses. The study moves ahead from the literature
by adopting an integrated approach of SEM & Neural networks for testing and
validating the proposed framework.
Keyword(s) Attitude towards green hotels, WOM, Brand Equity, Neural Networks, SEM
Title Cash Flow Management Practices and Its Impact on Perceived Business
Performance with Special Reference to SME’s in Bangalore
Author(s) 1. Dr.C.Sivashanmugam, Professor, Faculty of Management, PES
University, Bangalore-560085
2. Krishna Kumar S, Assistant Professor, Faculty of Management, PES
University, Bangalore-560085
3. Vani.M, Student, Bachelor of Business Administration, PES University,
Bangalore-560085
Contact 1. css2246@gmail.com , sivashanmugam@pes.edu
2. krish.zenith@gmail.com , krishnakumars@pes.edu
3. vani.maheshm@gmail.com
Abstract Purpose – The overall purpose of this study was to analyze Cash Flow
Management Practices and Its Impact on Perceived Business Performance.
Design/methodology/approach – The Conceptual model was developed and
tested by using the Partial Least Squares (PLS) procedure on a data collected
from SMEs in Bangalore that yielded 155 respondents.
Findings – CASHFORE has mediating effect on the FINA→PERBUSPER linkage;
CASHFORE has mediating effect on the OPERA→PERBUSPER linkage; The
significance of indirect effect was not established for INVEST->CASHFORE-

May 25-27, 2018
>PERBUSPER and FINREC->CASHFORE->PERBUSPER; The results indicated us to

reject the fourteenth hypothesis (H14) about the categorical moderation role of
business type in the model; The total effect including indirect effect for the paths
FINA -> PERBUSPER and INVEST -> PERBUSPER are statistically different for
Small than medium. The paths FINREC -> PERBUSPER and OPERA -> PERBUSPER
are not statistically significant.
Research limitations/implications – More research needs to be undertaken to
explore the role of Cash Flow Management Practices and Its Impact on Perceived
Business Performance. It is necessary to conduct research employing
longitudinal data captured from across industries using robust measures.
Originality/value – The current study analyses the extent to which, Financing
Cash Flow Practices, Operating Cash Flow Practices, Investment-Cash Flow
Practices and Financial Record Keeping Practices helps to effectively forecast the
cash flows of an enterprise thus increasing the performance of the Business.
Keyword(s) Cash flow management (CFM) practices, Cash flow forecasting practices,
perceived business performance
Title Factors responsible for low penetration of financial inclusion in rural

households: a study of Gwalior District, Madhya Pradesh
Author(s) 1. Dr. Nandan Velankar

Contact 1. nandan.velankar@prestigegwl.org
Abstract India is a habitat to the second largest population in the world, with huge mass
of inhabitants below poverty line resides in villages spread across the country.
So, for India financial inclusion is a matter of utmost importance. Over the years
financial inclusion has emerged as a rigorous measure initiated by the Reserve
Bank of India and Government of India to strengthen the economic and social
condition of the weaker and vulnerable sections of society. It is commonly
advocate that the poor need continuous financial support at reasonable costs.
Financial inclusion has introduced as a move toward inclusive growth, so that
the benefits reach all the poor in the region, particularly in the rural areas. But
the impact of this did not shaped satisfactory outcomes with low velocity as well.
This paper aims to focus on factors responsible for low penetration of financial
inclusion in rural households at Gwalior district in Madhya Pradesh.
Keyword(s) Financial Inclusion, Rural Households, Gwalior.
Title Is Head And Shoulders The Answer To The Question Of Prediction Of Indian
Stock Market Crashes?
Author(s) 1. Dr. Varun Sarda, Faculty, Prestige Institute of Management and Research, .
Devi Ahilya University, Indore
2. Dr. Yamini Karmarkar, Reader, IMS, Devi Ahilya University, Indore
3. Dr. Neha Lakhotia Sarda, Entrepreneur, Indore
4. Prof. Sarfaraz Ansari, Faculty, Prestige Institute of Management and
Research, Devi Ahilya University, Indore
Abstract Numerous studies have been done in the field of prediction of financial markets
using chart patterns but still a lot of scope remains in the successful prediction

May 25-27, 2018
of crashes especially in Indian stock markets. If we are successful in prediction

of crashes then a large amount of loss can be saved. This study tries to predict
the crashes in Indian stock market using Head and Shoulders chart pattern. The
period of study is from 1997 to 2011. The Head and Shoulders chart patterns are
able to predict two out of four crashes on Indian stock markets.
Keyword(s) Indian Stock Market, Head and Shoulders Charts, Prediction
Title Service Convenience And Its Effect On The Post-Purchase Behaviour Of Online
Buyers: An Empirical Study In E-Retailing Context
Author(s) 1. Sablu Khan, Ph.D. Research Scholar (UGC-SRF), Department of Business
Administration, Aligarh Muslim University
Contact 1. sablumba@gmail.com
Abstract The present study is done to identify the effect of service convenience on the
post-purchase behaviour of the Indian consumers in e-retailing context. A
hypothesised model has been proposed to test the effect of service convenience
on different factors of post-purchase behaviour. Researcher controlled sampling
was used for the responses from the online buyers in India.the exploratory
factor analysis (EFA) and confirmatory factor analysis (CFA) was used to ascertain
the factors and its items. The structural equation modelling was used to test the
hypotheses. The study explores the hypotheses that service convenience,
customer value, trust, customer satisfaction affect customer loyalty. This paper
also finds out different direct and indirect effect of service convenience. This
study concludes with discussion and managerial implications for the e-retailers
in India.
Keyword(s) Service convenience; Customer loyalty; Satisfaction; E-retailer; Trust; India
Title Role Of Sustainable Motives And Consciousness Towards Sustainable

Development
Author(s) 1. Dr. RAGHAVENDRA SODE, Assistant Professor, Human Resources, ICFAI
Business School, IFHE, Donthanapally, Shankarapalli Road, Hyderabad
501203,Telangana, India, soderaghavendra@gmail.com, Phone No.
9000597920
2. Mr.R.Vijayaraghavan, UGC-Senior Research Fellow, School Of
Management Studies, University Of Hyderabad, Central University P O,
3. Gachibowli, Hyderabad-500046 .
4. Dr. KALAA CHENJI, Assistant Professor, Human Resources, ICFAI
Business School, IFHE, Donthanapally, Shankarapalli Road, Hyderabad
501203, Telangana, India
Contact 1. soderaghavendra@gmail.com
Abstract Corporate are buzzing with phenomenon of sustainability and the trend is not
much different in India. According to giz (2012), the corporate sustainability
reporting is growing in India. Be it Global Reporting Initiative (GRI, Refer Fig 1),
Carbon Disclosure Program (CDP, Refer Fig 2) or Communication of Progress
(CoP) reporting(Refer Fig 3). The sector wise reporting also indicate that all
major sectors like Oil and Gas (62%), IT (60%), Metal & Mineral (50%), Financia,

May 25-27, 2018
Power & Utilities (50%) are actively embracing sustainable development(Refer

Fig. 4).
Source: Sustainability Reporting Practices and Trends in India, giz, 2012.

Fig.1. Number of Indian organizations reporting CSD as per GRI
guidelines
Source: Sustainability Reporting Practices and Trends in India, giz,2012

Fig. 2 Reporting of Corporate Sustainable Fig.3. Reporting of Corporate
Sustainable
Source: Sustainability Reporting Practices and Trends in India, giz,2012

Fig.5 Sector wise reporting of Sustainable Development in India
Corporate have their own motives for adopting sustainability practices as
indicated by many surveys like Ernst and Young, Mckinsey and other
researchers which include reduction in cost, meeting stakeholder’s
expectations, to manage risk, value creation, growth opportunity etc. which
will lead to sustainable development. These motives are leading organizations
to adopt sustainable practices. Corporate sustainable development is
becoming a key resource for organizations to get competitive advantage
(McKinsey, 2009) and different stakeholders including employees, customers,
and shareholders are becoming conscious about the organizational initiatives
towards sustainability. The stakeholders prefer the organization which have
less impact on environment and have no or less carbon footprints. Therefore it
is important for organizations to create sustainable consciousness among its
employees that will enable adopting the sustainability. Based on theory of
reasoned actions the current study tests the link between the sustainable
motives leading to consciousness, which in turn lead to sustainable
development.
Keyword(s) NA

May 25-27, 2018
Title Spirituality And Sustainable Development In Contemporary Business

Environment
Author(s) 1. Atul Kumar, Research Scholar, Amity University, Gurgaon
2. Dr. Ruchika Yadav, Associate Professor, K R Mangalam University, Gurgaon
Contact 1. atul.symbiosis@gmail.com,
Abstract This paper tries to establish a link between spirituality and sustainability which
is the essential requirement of a transition from exploitative economic
development to sustainable development. The purpose of this paper is to bring
about public awareness, heightened understanding of the relationship between
spirituality; sustainability & economic development and practical applications of
ethical, religious as well as spiritual foundation towards Sustainable
Development. The purpose of selecting this topic for study is to find out the
relationship between spirituality and sustainable development. Various factors
like ethics, morality, brotherhood, honesty and aim of common good of all
human beings are essential elements for sustainable development. This paper
ties to establish the relationship by citing various examples and secondry data
review. Extensive literature on the subject is reviewed to gain insight into the
subject.There is visible shift in the whole paradigm from a GDP oriented
economic growth to a more balanced concept of Economic Development which
focussed more on the qualitative measures along with quantitative data. It
brings into focus the changed pattern of allocation of scarce resources, the
distribution of income among community and it combines the equity and growth
aspect of development making this study more relevant in the current
scenario.Economic growth is represented by continuous and significant rise in
the volume of output i.e. real GDP of the economy over a period of time by using
the limited resources available to the country. A significant contribution is made
by many economists like Adam Smith, David Ricardo, Harrod- Domar, Robert
Solow, Nicholas Kaldor etc to confirm that economic growth is synonymous to
the human progress. GDP driven economic growth underlines the role of
individual as the main creator of income which will eventually eradicate poverty
and result in overall development of the economy. The world has experienced
rapid economic growth in terms of real GDP growth till 1950 where countries
like USA, UK, Germany, France, Italy etc experienced rapid economic growth. But
the scenario changed after the World War II, when it became evident that the
economic growth driven by industrial revolution has resulted in a very skewed
distribution of wealth and we e realized that economic growth had made a few
countries richer and leaving other underdeveloped. This changed the entire
thought process of economists which resulted into the introduction of new
concept of economic progress which was termed as Economic Development.
There is visible shift in the whole paradigm from a GDP oriented economic
growth to a more balanced concept of Economic Development which focussed
more on the qualitative measures along with quantitative data. It brings into
focus the changed pattern of allocation of scarce resources, the distribution of
income among community and it combines the equity and growth aspect of
development
Keyword(s) Not available

May 25-27, 2018
Title Frail Business Policies Of Indian Railways A Help For Indian Airlines
Author(s) 1. Suman Kundu
2. Mustafa Kanwaswala
Contact 1. kundusuman575@gmail.com
Abstract The transportation system is the heart of any country. Mode of transport has
taken a new dimension in recent years. Especially in India, the transportation
system is a lifeline.In recent years,the demand has been increasing. As a result,
it is expected that around 500 Billion US Dollar of theventure is required in the
following 10 years. The significanceof transportation has expanded in recent
years. Therefore, Indian GDP shows a growth from 2 to 2.5 in the span of 2007-
2011. TheIndian railway network is the fourth largest in the world. Railroads
used to be the essential method of Indian transportation. But since of up degree
in way of life and acquiring power, individuals are moving from the railroad
transportation to aircrafts transportation. Until a few years back, Indian
economy greatly depends upon the railways. Railways were the confided
transportation medium. But, due to the lower price mechanism of Airlines and
speedy life of the consumer, it became the confided medium of transportation.
The strategy of Indian airline system influence them toearn profit but in the
meantime, it causes misfortune for the Railways. Indian Railway Board is most
responsible for this scenario. Due to lack of vision, policies and regulation, R&D,
their wrong strategy pull them in the track of loss. Their administrations are not
as up to the check as the administrations gave by the Airlines.They confront
enormous losses. Be that as it may, Airlines are not exclusively in charge of this.
They just came up with new strategies and services for engaging the customers.
The airlines started to provide world-class facilities with reasonable fares for
targeting new customers. Also, they looked at the factors which affected the
buying decision in transportation sectors like buying parity, distance, ticket
booking medium, the policies, and regulations. The airlines took up these factors
and made these factors customer-friendly which gave the consumers a shift
from Railways to Airlines. In addition, time is one of the real imperatives which
caused this move. In 2012-13 there were 8421 million passengers with Railways
but in 2013-14 the figure falls to 8397 million. This delineates the decline of a
traveler of 0.3 % throughout the year.Indian Railways had a few holes in their
procedure which was capitalized via Airline. It utilized these gaps and attracted
customers. So, we can conclude that the factors which are responsible for the
loss of Indian railway system are the same factors responsible for the profit of
Indian Airlines
Keyword(s) R&D, Policies, Vision, GDP, Price Mechanism
Title Sustainability Of Ayurveda Products: A Study With Special Reference To

Patanjali
Author(s) 1. Urvashi Garud , Asst.Professor, MITS Gwalior.
Contact 1. urvashimegha5@yahoo.com
Abstract India is already an attractive destination for brands to set in due to favorable
marketing conditions. India has known to be a hub of Ayurved brands as well
since the Ayurved products are deeply associated with the spirituality
sentiments of the people.The surging popularity of Baba Ramdev-promoted
Patanjali products has been no hidden secret. It has disrupted the market and
taken the FMCG sector by a storm, literally. The main aim of this paper is to study

May 25-27, 2018
the growth of Patanjali Ayurveda ltd. and their practices towards

sustainability.PatanjaliAyurved has risen amidst this competition riding on
innovation, alternate marketing techniques and affordable prices withgood
quality products. Today, Patanjali Ayurveda Limited is as one of the main players
in the Indian FMCG (Fast Moving Consumer Goods) company, and blindly trusted
by the people across the country. Baba Ramdev has developed a unique blend
of Ayurveda and Vedic philosophy under the brand Patanjali to pull the market
by offering value for his customers.
Keyword(s) PatanjaliAyurved, Indian FMCG sector, sustainability
Title Political, Economic And Institutional Determinants Of Foreign Direct

Investment: A Study On Brics Countries
Author(s) 1. Prof. (Dr.) Anil Kumar Goyal, Professor, Rukmini Devi Institute of Advanced
Studies, Delhi
2. Dr. Anjala Kalsie, PhD., M Phil., Fellow member of ICSI, Assistant Professor
Finance & Accounting,Faculty of Management Studies University of Delhi
Contact 1. anilgoyal20@gmail.com
Abstract International factor movement (IFM) is the key factor in building international
trade. Foreign Direct Investment (FDI) is one of the ways in which IFM occurs.
FDI depends on various factors. In the present study these are categorized as
Political, Economic and Institutional factors. This study explores the role of these
factors in attracting foreign direct investment (FDI) in Brazil, Russia, India, China
and South Africa (BRICS Countries) for a period of ten years for the period 2008-
2017. The study uses panel data in order to examine and measures the
significance of determinants of FDI inflows in BRICS economies. The study uses
certain control variables to capture their impact on FDI inflows. The control
variables are identified from literature review. The study also applies the
Principal Component Analysis technique on economic factors in order to reduce
it to a composite index and measures the impact of the said index on FDI inflows
on BRICS nations.
Keyword(s) International Factor Movement; FDI; Brazil, Russia, India, China and South
Africa (BRICS Countries); Panel Data, Multiple Regression; Control variables;
Principal Component Analysis (PCA).
Title Understanding The Positive Impact Of Corporate Social Responsibility For

Creating Sustainable Brand Identity: An Empirical Study
Author(s) 1. Dr. Sabyasachi Dasgupta, Assistant Professor, O.P. Jindal Global University
2. Dr. Anita Basalingappa, Professor, MICA
Contact 1. sabydg@gmail.com
Abstract Purpose of this research:
For sustainable framework of Brand Identity, the paper make an attempt for
identifying components of “Corporate Social Responsibility” to come as a

May 25-27, 2018
strategic alternative for firms. Hence the objective of this research is to cull out
these specific components of “Corporate Social Responsibility” which will have
the highest correlational impact on specific components of Brand Identity.
Design/ methodology/ approach:
The methodology for this research is quantitative, the method taken is survey
where questionnaires were circulated to 350 automobile managers through
snowballing and 322 corrected responses were considered to test 6
hypotheses. Structural Equation Modelling was used for analysis with SPSS v.22
Findings: The research suggests that specific components of “Corporate Social
Responsibility” does have significant direct impact on physique, personality
and culture of the brand identity, whereas indirect effect on other Brand
Identity elements is also found.
Limitations: Due to paucity of time and resources, diverse geographic location
and diverse categories could not be taken into consideration.
Practical applications: The equations will provide a basic pathway for
coporates to strategize their marketing activity for enhancing and sustaining
brand identity.
Original / value of the paper: A novel attempt to create an impact model of

CSR as there are hardly any research paper which has suggested with
equations and pathways with such clarity ready for application of effective
Corporate Social Responsibility on creating sustainable Brand Identity.
Keyword(s) Corporate Social Responsibility (CSR), philanthropy, brand, empirical,
consumer, Structural Equations Modelling (SEM), identity, sustainability,
globalization, empirical.
Title Sustainability Marketing through Social Media: A Conceptual Model and Future
Research Directions
Author(s) 1. Dr. Abdullah, Research Scholar, Department of Management Studies,
JamiaHamdard, New Delhi
2. Dr. Sadaf Siraj, Assistant Professor, Department of Management Studies,
JamiaHamdard, New Delhi
Contact 1. sirajsadaf@gmail.com

May 25-27, 2018
Abstract NA
Keyword(s) NA
Title An Empirical Assessment Of Contribution Of Knowledge Management To

Sustainable Development
Author(s) 1. Arpana Kumari
Contact 1. arpanasngh15@gmail.com
Abstract This paper aims to empirically assess the contribution of knowledge
management to sustainable practices and development in banking organisation.
The paper presents what knowledge management practices and knowledge
management strategies are adopted and how these contribute to sustainability.
Two main hypothesis about the criticality of knowledge management practices
and ICT contribution to sustainable development will be tested.
Title Ground Level Water And Sustainability In Rural Rajasthan: Sink Or Swim
Author(s) 1. Shahin Khan, PhD scholar
Contact 1. shahinkhanks@gmail.com
Abstract If sustainable development is to mean anything, such development must be
based on an appropriate understanding of the environment - an environment
where knowledge of water resources is basic to virtually all endeavours” (Report
on water assessment, WMO/ UNESCO, 1991.) Approximately 25% of the earth’s
total fresh water supply is stored as ground water. It is vital to public health,
environment and economy. Rural population supply their own drinking water
from domestic wells. Sometimes excessive use of ground water has led to
question regarding its sustainability. Ground water depletion is a pervasive
problem especially in the desertic state of Rajasthan. Domestic sewage, use of
fertilizers, pesticides, and waste discharge has impact on ground water
sustainability. Unregulated groundwater use leads to the “tragedy of Commons”
so government have to play a key role for sustainable management of quantity
and quality of ground level water.
Keyword(s) tragedy of commons, sustainability, ground level water.
Title Empirical study on the impact of bank-specific factors on the liquidity risk &
credit risk: Evidence from India
Author(s) 1. Gurpreet Kaur*Assistant Professor and Research Scholar Chitkara Business
School
2. Dr. Renuka Sharma, Professor Chitkara Business School
Contact 1. gurpreet.kaur@chitkara.edu.in
Abstract Sustained financial position of the banking industry is of paramount importance
for the smooth functioning of economy. The failure of the banking industry to
manage its financial soundness will result into increased default risk. Ever since

May 25-27, 2018
the failure of Lehman brothers in 2008 the Indian economy being a developing
economy is exposed to various types of systematic and unsystematic risks, of
which liquidity risk and credit risk are major default risk leading to the downfall
in the economy. Indeed the Global financial turmoil was a result of failure of
banks to maintain liquidity and credit position. . The literature review and Basel
3 reveals that an empirical study needs to be conducted so as to ensure joint
management of liquidity risk and credit risk. The present paper is an attempt by
the researchers to investigate on the causes of bank fragility& formulationof
joint management of default risk that is liquidity risk and credit risk taking into
consideration the bank specific factors so as to ensure bank stability. Panel data
regression model will be applied on the sample of Indian commercial banks for
a duration of ten years from 2006-2016. The study will be helpful for the policy
makers, bankers for the attainment of strong financial soundness in the
economy and further ensuring optimization of liquidity in the banks and reduce
the exposure to the credit risk.
Keyword(s) Bank Specific factors, liquidity risk, credit risk, financial turmoil.
Title Cross-Sector Social Interactions For Business Sustainability: Analyzing

Corporate Response To Social Problems/Sustainable Development In A
Globalized World
Author(s) 1. G V P Rajan, Research Scholar, EFPM, Strategic Management Area, Indian
Institute of Management, Lucknow
Contact 1. efpm01009@iiml.ac.in
Abstract Not available
Title Analysing Non-Financial Performance Disclosure Of Public Sector Banks In Line

With Major Sustainability Reporting Guidelines &Amp; Framework: The Case
Of India
Author(s) 1. Kishore Kumar (Corresponding author),Research Scholar (SRF)
2. Dr. Ajai Prakash, Ex- Dean, School of Graduate Studies, Prof. of Strategic
Management and International Business School of Business, KCA
University, Nairobi (Kenya)
Contact 1. akishore001@gmail.com
Title Online Shopping Attitudes Of Women Vs Men Professionals Of A Bank

Author(s) 1. Dr. Prashant Kumar, Faculty, MBA, Institute of Engineering & Technology
2. Dr. Saumya Tripathi, Faculty, IMRT, Lucknow
3. Vatsal Yadav, Student Shia PG College Lucknow

May 25-27, 2018
Contact 1. prashant_kumar015@yahoo.com
Abstract The modern day working environ includes the dynamics of both men and women as
working professionals. As the new empowered woman contributes equitably in the
workplace, away from the four walls of her home, has she shifted her chore of
shopping to the convenience of online purchasing? Have men latched-on to the new
fad with equal measure, riding the awareness and skills of internet usage? The massive
strides of Internet and technology touch all. The fast pace of life, preoccupation with
work, commuting woes, balancing work and home, all impacts the shopping habits of
individuals. Are Men and Women responding differently to the phenomenon? What
are the challenges that still define their attitudes and habits? The research paper
envisages how effective the online stores are for both men and women working in a
bank. The paper aims to make a comparative analytics of the shopping attitudes and
challenges faced. The study is descriptive in nature. Data has been collected from
primary source with the help of questionnaire and interviews. The sample of the study
was the working women of banks. The data so collected was analyzed using statistical
tool with the help of SPSS and MS Excel. The results & findings have been stated based
on analytical findings. The references have been written in APA style.
Keyword(s) Working Professionals, Bank, Online Shopping
Title Role Of Cues In Affecting Attitude Of Organic Cosmetics: Values As Moderators

Author(s) 1. Dr. Shveta Kalra ,Assistant Professor, Satyawati College, University of Delhi
Contact 1. shweta.kalra111@gmail.com
Abstract Sustainability is based on a simple procedure: Everything that we need for our
survival and well being depends directly or indirectly on our natural
environment. Being sustainable allows a business to choose what part of
product contributes to the goal of sustainability- ingredients, the process of
production, packaging, shipping and anything else that may fit in the 12
principles of green chemistry. Global organic and sustainable skin care market is
poised to reach US $ 22 billion by 2024 and it’s the conscious consumer who is
powering this staggering growth. Nielsen study on “Green Generation” in 2015
observed that sustainability is a priority for the new generation of millennials
when it comes to shopping. Green and sustainable cosmetics are defined as
cosmetic products using natural ingredients produced from renewable raw
materials. There are four different ways to describe sustainability in cosmetics:
Ethical sourcing of natural raw materials; cosmetic production (energy and
water consumption, waste management); packaging (compostable, bio-
degradable, recyclable); and bio-degradability of the finished product. While
evaluating certain products, consumers often use evaluative cues which can be
categorized as intrinsic and extrinsic. Based on a sample size of 120 respondents,
the study attempts to check the role of cues in affecting attitude towards
sustainable cosmetics. The paper also checks the moderating effect of four
consumer values i.e. openness to change, conservation, self enhancement and
self-transcendence in affecting cues role on sustainable cosmetics evaluation.
Role of demographics on attitude towards sustainable cosmetics was also
studied in the paper.
Keyword(s) Not available.

May 25-27, 2018
Title The Role of Agricultural Diversification and Non Farm Areas to The Economic
Development of Rural Economy In India
Author(s) 1. Gajendra Kumar, Research Scholar, Department of Commerce (Accounts &
Law), Seth Phool Chand Bagla (P.G.) College, Hathras
2. Dr. Rajesh Kumar, Supervisor and Associate Professor, Department of
Commerce (Accounts & Law), Seth Phool Chand Bagla (P.G.) College,
Hathras
Contact 1. gajendrasun@gmail.com
Abstract Economic sustainability requires the development of rural areas which
sequentially leads to economic development. India is predominantly a rural
country with two third populations and 70 % workforce residing in rural areas.
Rural economy constitutes 46 % of national income. Despite the rise of
urbanisation more than half of India’s populations is projected to be rural by
2050. The major thrust of the present paper is to analyse the growth
performance of agriculture which is the backbone of the Indian economy and
non farms areas is very important role to the economic development of rural
economy. Diversification towards new areas is necessary not only to reduce the
risk from agriculture sector but also to provide productive sustainable livelihood
options to rural people. Diversification of crop production and productive
activities are two aspects of diversification. Diversification in productive
activities is discussed with a view to identifying options of sustainable livelihood
in rural areas. And non farm areas are animal husbandry, fisheries, horticulture,
cottage and household industry etc.
Title Sustainability 2018

Author(s) 1. Dr.Karunakar Jha, Professor -Department of Marketing, School of
Business ,Kandoli,Knowledge Acres,Dehradun
Contact 1. kjha@ddn.upes.ac.in
Abstract With technological advancements happening at a rapid pace, the need for
sustainable management is more than ever. The insensitivity towards
environment degradation has already led to some disasters like impurification
of water and air. We call ourselves digitally smart while we are under the
dependency of support systems of gadgets and machines for our daily needs.
The healthy and happy life that our grandparents had lived is quite a lost dream
for us now. Hence, the purpose of this project is to research and make
recommendations on sustainability management.
Title Divorce In Economic Growth And Environmental Degradation: An Ideal Solution

For Sustainable Development
Author(s) 1. Dr. Shilpi Gupta, Associate Professor, Department of Economics, Faculty of
Arts & law, Manipal University Jaipur.
Contact 1. guptashilpi09@gmail.com

May 25-27, 2018
Abstract Purpose- The purpose of this study is to closely examine the evidence of
divorce/decoupling in economic growth and environmental degradation in some
depth experience of OECD member countries.
Methodology- In order to analyze these aspectsand to explore the comparative
research this study using available statistical data of OECD. The study employ
DPSIR methods outlined by the OECD in its report entitled, Indicators to measure
divorce in environmental pressure from economic growth, to analyze some
environmental pressure/degradation indicators like; (i) population growth, (ii)
energy production, (iii) GHG emission, (iv) CO2 emission (v) SOx emission, (vi) NOx
emission (vii) water abstraction (viii) waste, with economic indicator i.e. nominal
and per capita GDP.
Findings- Result indicate that from all selected indicator, some of them shown
relative evidence of divorce/ decoupling instead of absolute. This means that the
environmental pressure still increase, albeit at a lower rate than economics
performance.
Suggestion- Further this study suggested, the presence of decoupling is not an
indication for sustainable economic development. To get sufficient decoupling
for sustainable development in OECD countries, implementation of strong
government policy and control on the dependence on fossil fuels, population
growth, poverty and political corruption are required.
Keyword(s) Environmental degradation, Absolute Decoupling, Relative Decoupling,

Economic growth, Global Pollutants, Environmental Regulation, Economic
Development.
Title Sustainability Reporting in the Banking Sector

Author(s) 1. Professor Sneha Thapliyal, IIM Indore
2. Vaibhav Gupta, Student, IIM Indore
3. Shreya Surana, Student, IIM Indore
Contact 1. i15shreyas@iimidr.ac.in
Abstract Sustainability Reporting, in an industry or sector, acts as a tool to provide
information to the external stakeholders of an organisation. This has potential
benefits both for the business and the society.
Sustainability report of any organisation reflects upon a firm’s objectives in three
focal areas - portraying the (stated) goals and motivations of the organisation;
providing the future/upcoming plans of the organisation and the steps it is going
to take, and displaying the environmental, societal and governmental outcomes
that their plans and actions have had and will have. These reports provide an
overview of the organisation’s objectives for the overall well-being of the society
(social, environmental and governance included). With the increasing awareness
and concern about society and environment, various measures are being
launched by the government, including formulation of policies making
sustainability reporting mandatory. The Ministry of Corporate Affairs (MCA) had
launched the National Voluntary Guidelines on Social, Environmental and
Economic Responsibilities of Business, which were nine principles that guided
businesses on adopting responsible business practices. The perspective of
businesses becoming ‘responsible’ soon concretised and became mandatory in
the form of the Business Responsibility Reporting (BRR) in 2012.
Developed countries position environmental outcomes of initiatives as most

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important and crucial. Similarly, developing countries position social outcomes

as most crucial. A bank’s environmental footprint is not much, however, its
overall impact becomes of great importance. Banks lend money, and those loans
have a say in how a project fares, and the kind of impact it has on its sector. To
what sector a bank lends and how much it lends goes on to determine the impact
the bank has had. Thus, sustainability reporting by banks ensures that the
contribution a bank has is acknowledged, and worked upon. Looking into the
reporting practices by organisations in the banking sector, over the last few
years, sustainability reports by some of the major Indian banks like YES Bank and
HDFC bank, show that apart from creating economic value and managing
customer relationships, these banks seem to focus on a few other key things.
One of these includes making Indian population self-reliant through financial
inclusion. This has been accomplished by the banks’ tendency to assist and
support self-help groups across the countries, open more branches in remote
areas and starting new initiatives like mobile ATMs in order to make it more
feasible for people to use their services. Great effort has been put into
responsible banking through special attention on micro, small and medium
enterprises. Sustainable investing is being resorted to. This includes supporting
initiatives that are focussed towards clean and green energy and
environmentally sound ideas, and also turning down environmentally hazardous
deals. Further, there is great attention being paid on making the process of
transactions online. Different innovative forms of transactions have been used
by banks. Yes Money by YES Bank is a successful example. Apart from this, banks
have come up with new innovative technologies to reduce their carbon
emissions and environmental footprint, and continue to fund environmental
research in the country. Also, banks invest a lot in human capital, and have been
launching programmes for employee engagement, keeping an ethical code of
conduct as the centre of attention in all their activities. Employee recognition
and training programmes have been rolled out by many major banks in the last
few years, and employee health and safety have been given very high priority.
YES Bank released the first ever sustainability report based on the Global
Reporting Initiative (GRI) guidelines for the year 2012-13, this can be seen as a
motivation derived post the BRR being made mandatory. It established itself as
a leader in the field. Soon, HDFC Bank followed with its own sustainability report,
based on the GRI guidelines. This led to more and more banks following the same
trend. As they had started off by making reports based on international
guidelines, and soon the BRR was made compulsory, banking organisations now
started spending efforts on making two reports - one, the BRR, and the other,
voluntary report made by following integrated international reporting
guidelines.
As leaders in this endeavour of comprehensive reporting, these organisations
seem to be putting in a lot of effort, but do not seem to be making any actual
impact. Three popular sustainability reporting measures have been analysed -
the Global Reporting Initiative (GRI), the Business Responsibility Reporting
(BRR), and the Dow Jones Sustainability Index (DJSI). When looking at the social,
economic, government and environmental sectors, the BRR seemed to use a
simplified approach towards reporting in comparison to the international
guidelines which require stringent efforts to be made by the organisations who
seek to meet them. Furthermore, the simplification of BRR meant that the
organizations who were earlier not interested in doing any kind of sustainability
reporting were now willingly working towards meeting the BRR guidelines and

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did not feel much pressure when BRR reporting was made compulsory.
However, this simple framework of the BRR comes across as lacking in certain
aspects, primarily the impact analysis of the work done by the reporting
organizations, something that is one of the key features of the DJSI and the
reason behind it being highly regarded. BRR does not seek any information
about the description of the tasks undertaken by the organization in order to
meet the guidelines. The report does not talk about any expenditures that the
institution might have incurred in order to abide by the reporting framework and
any projects that they might have started. Basically, the report is unable to
capture the interest of any of the sectors of stakeholders that it tries to reach.
As for Global Reporting Initiative (GRI), the reporting framework is quite vast,
consisting of a lot of information about all the initiatives taken by the institution
with a proper description of every project providing a comprehensive outlook to
reporting. However, the report still lacked the expenditures in each of the
projects and the analysis of the impact that those projects had. The institutions
list down the projects but are not able to mention how society, environment or
shareholders benefited from them. Also, GRI reports led to a lot of extra
information being put down by the companies which was not required. The Dow
Jones Sustainability Index (DJSI), which is considered to be the most coveted
reporting framework across the world, seems to address most points that the
above two guidelines do not. The reporting institutions clearly mention the
impacts of all their projects numerical figures, monetary terms or qualitative
proofs. Further, a lot of unnecessary information in GRI, is not listed by the
institutions following DJSI. Another important factor that makes the DJSI
framework most sought after is that it has a sector wise and region wise
separated index. GRI has come up with a sector wise index but that has not
proved to be effective while BRR is same for all sectors in the country. The
problem with adopting DJSI, as mentioned above, is that it is required to abide
by its stringent guidelines on the metrics to measure the impact of initiatives
under the ESG principle. This makes it undesirable in the Indian context because
a lot of Indian organizations have just started reporting, which has only recently
been made mandatory. As a starting point, it is essential that the Indian financial
institutions are asked to report under guidelines that are not so rigid, and then
the step by step transition can be made to more effective reporting. Also, even
though it is region specific, DJSI has an index for Asian region but nothing specific
to India or the subcontinent and it is highly likely that the diversity and
legislations in India make it quite different from rest of Asia. Thus, an attempt to
resolve this dissonance between banking sector’s willingness to participate in
sustainable development and the mandatory reporting guideline in India, is
needed.
Essential stakeholder groups and their expectations have been identified. To
assess the priority to be accorded to each action or initiative that needs to be
taken, the stakeholder power-interest matrix theory has been used. Then, the
stakeholders (categorised into dominants, latents, marginals and observers)
have been mapped to the Environment-Social-Governance principle to identify
which stakeholder group is affected the most by which action and initiative.
This principle is applied in creating a new, comprehensive and collaborative
report – specialised for the banking sector, and will fulfil the basic requirements
of the BRR, as well as match up to international standards of reporting. The
report tries to incorporate the basic assessment tools from the three standards.
The report aims at being concise,by focussing on providing a balanced mix of

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quantitative and qualitative information. The proposal is to ensure that the

reporting framework provided is updated every couple of years so that it is in
lieu with the trends of the time. One shortcoming that the report has is that it
will gain legitimacy only if it clears all bars of global reporting. However, the
report will be such that organisations will be comfortable with reporting in a
manner that they will not find it difficult to transition to reporting according to
DJSI guidelines. The BRR bases its questionnaire on 9 principles. In accordance
with the ESG principle, most of the focus seems to be on the Social aspect and
impact of activities, followed by Governance, and least focus on Environment.
Picking up from the trends in the reports by Indian banks, environment needs to
be given increased importance in the new proposed reporting guideline. The
BRR includes an overview of all aspects that the GRI looks into, except for
environment. The DJSI includes an array of questions. Aspects such as whether
there is diversity in the board and the organisation, how is the board selected,
how effective is the board in its functioning, what are the important material
inputs for the organisation, etc can be integrated into the new framework. This
will help the reporting framework be more standardised, and also ensure that
organisations willing to go the extra mile will not find it difficult in reporting
according to DJSI standards.
Title Tapping Tourism Industry For Sustainable Economic Growth

Author(s) 1. Prof (Dr.) Bharat Bhushan Singh
2. Sharone Singh
Contact 1. sharone.singh75@gmail.com
Abstract Sustainability is a long term assurance to life. It comes through, in the form of
employment, living, working, manufacturing etc. Sustainable development of
economy is all about growth without depleting our natural resources. Tourism
industry is one such sector which has huge potential to transform Indian
economy and sustain it for long time. It is an industry which doesn’t use a
concept of burning smoke for growth indeed it attracts people from all over the
world with its great heritage and sight, resulting in the economic development.
India is one of the most ancient countries and has a huge potential of sustainable
economic development through tourism industry. The UNDP Sustainable
development goals (2030) also mandates countries to aim sustainable economic
development models making it mandatory on the part of economies across the
world to focus on sectors which are eco friendly and has huge potential in terms
of employment generation and economic growth.
(http://www.in.undp.org/content/india/en/home/post-2015/sdg-
overview.html). This paper examines the historical aspects of Indian tourism
industry. It tries to examine the potential vis a vis contribution of tourism
industry in Indian economy. This paper also highlights the impact of tourism
industry in sustainable economic development of select countries in the world.
Keyword(s) Tourism, Infrastructure, Development, Sustainability, eco-friendly, Foreign
exchange.

May 25-27, 2018
Title Sustainability Of Small Merchants Through Digital Technologies

Author(s) 1. Dr. D. Madhava Priya, Assistant Professor, Loyola Institute of Business
Administration,Chennai.
2. J. Prashanth, Full-time PGDM Student, LIBA, Chennai
3. Dr. A. Indira,Professor,Loyola Institute of Business Administration,Chennai
Contact Email Id- madhavapriya.d@liba.edu
Title Examining The Effect Of Structural Breaks (Demonetization) On Bse Returns: Is

Longmemory Effect Contingent Upon Structural Breaks
Author(s) 1. Anju Bala, Research Scholar, Registration No. 1309223, Department of
Management, I.K.Gujral Punjab Technical University
Contact 1. anjubala_attri@yahoo.in
Abstract This study examines the presence of long memory effect with reference to
structural breaks. More specifically, it aims at investigating potentially
predictable component in the return series and whether there is demonetization
effect on BSE returns. Findings would be beneficial for the investors,
practitioners, academicians and policy makers etc. Design/ methodology/
approach: The study has used the Hurst Exponent in Rescaled range analysis as
proposed by Lo (1991) to measure the presence of long memory effect in BSE
returns from January 2000 to December 2017.
Findings: Results indicate that in full period analysis all indices show long
memory effect. It is also evident that all indices exhibit long memory effect in
both in Pre Crisis Period (2000-2007) as well as Post crisis Period (2008-2017)
except S&P BSE 100 with H value 0.492185473. On examining the data for
individual year, all the indices exhibit long memory effect, except in 2011 for S&P
BSE 100, S&P BSE 200 and BSE Sensex, where they do not indicate persistence
behavior. Furthermore, in 2013, S&P BSE Sensex returns do not show long
memory component with H value 0.471290305. Similar behavior is reported in
2015 for all the indices and in 2017 only BSE Sensex and BSE Mid cap indicated
the persistence behavior among all the indices. With reference to structural
breaks (demonetization) it can be inferred that all returns series from 2000 to
2017 reported a significant long memory effect where by confirming the
significant persistence behavior after the occurrence of demonization.
Originality/value: To the best of author knowledge, there is dearth of literature
on the subject in Indian equity market. Therefore the present study is an attempt
to plug this gap.
Keyword(s) Long Memory, Hurst exponent, Volatility Clustering, Market Efficiency.
Structural
Title Linkage Between Csr And Employees Work Engagement: Mediating Effect Of
Organizational Trust
Author(s) 1. Dr. Pooja Mehta, Assistant Professor, I.K. Gujral Punjab
Technical,University, Kapurthala.

May 25-27, 2018
2. Ms.Deepali Soni, Research Scholar, I.K. Gujral Punjab Technical University,

Kapurthala
Contact 1. pooja24k@gmail.com
Abstract Purpose- Despite the claim that corporate social responsibility practices have a
significant impact on employee' work engagement and play an important role in
increasing their level of organizational trust, the understanding of this
phenomenon has been neglected especially in Indian context. The present study
intends to fill this gap by analysing the linkage among CSR, Organizational Trust
and Employees' work engagement.
Design/methodology/approach- A survey research was conducted for data
collection. Primary data from 100 managerial employees from top 10 Indian
commercial banks was collected. The data was analysed by PLS-SEM method for
measuring the relationship among the constructs.
Findings:
Result of the present study shows the positive effect of corporate social
responsibility on employees’ work engagement. In addition, it confirms that
organizational trust has a mediating role in above relationship. Findings have
also contributed to a better understanding of corporate social responsibility in
India.
Research Implication: The findings will help organizations to pay attention to
the issues related to CSR including both external and internal dimensions to
enhance the level of employees' work engagement. The findings would be useful
for managers to have a better insight towards applying corporate social
responsibility in line with increasing organizational trust and employees’ work
engagement.
Originality/value – To the best of our knowledge, there is a dearth of literature
on the relationship between CSR and employees' work engagement including
organizational trust as a mediator.
Keyword(s) Corporate Social Responsibility, organizational trust, work engagement.
Title Change In Perception: Treating Farm Sector As An Enterprise Not A Charity

Author(s) 1. Dr. Gurendra Nath Bhardwaj, Professor & Controller of Examination,NIIT
University, Neemrana, 301705,
2. Anshul Sharma, Student, B. Tech. CSE, NIIT University, Neemrana-301705,
Rajasthan, India
Contact 1. gurendra.bhardwaj@niituniversity.in
Abstract Since independence Farm Sector has been the backbone of Indian economy.
70% of population directly or indirectly depends upon agriculture. There had
been path-breaking technological innovations in this sector like green revolution
etc. Infrastructure and financial resources provided to this sector had been
ample. 7.68% of global agricultural product is produced in India. But still farmers
of this country are in a miserable state. From 1994-2015, there have been
approximately 2,50,000 farmers had committed suicide across the nation.
Government has spent crores and crores of rupees to improve situation of
farmers. There have been subsidies, loan waivers, endless policies but still the
situation hasn’t improved. So, by assessing the situation we have observed that
there is no lack of efforts put in by government but the direction in which effort
needs to be put is misguided. Farmer suicide is treated exclusively as a political

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issue; the need is to transform it into a political-economic cause. Government

needs to see farm sector as an enterprise not a charity. The need of the hour is
not to give financial incentives, loan waivers or subsidies to farmers but find out
ways in which farming can become a profitable venture for a farmer.
Keyword(s) Enterprise, Public Private Partnership, Political-Economics Conviction, Rural

Income, Public Limited Company
Title An Event Study On Sustainable Paradigm Shift In Returns Of The National Stock
Market Of India - Bse
Author(s) 1. Dr.Silky Vigg Kushwah, Associate Professor, New Delhi Institute of
Management
2. Dr. Garima Mathur Associate Professor, Prestige Institute of Management,
Gwalior
Contact 1. dr.silkyviggkushwah@gmail.com
Abstract Indian financial markets have shown sustainable growth since liberalization,
privatization and globalization. As the market conditions are rapidly changing,
regular research work has been conducted to understand the impact of
economic and non-economic events on the shares listed on various stock
exchanges in different countries. This study took into consideration the effect of
Budget announcements on the BSE Sensex. To study the effect, paired sample
T-Test has been applied on the log returns of the BSE Sensex for a period of 1
month, followed by the period of one week and finally the effect of the event 1
day before and after it. This allows one to understand whether the event in
concern had an effect on the stock prices or not. The findings depicted that
events taken into consideration have no effect on the returns of the BSE
Sensex/stock in concern for 1 month, 1 week and even 1 day windows. These
results prove the efficiency of BSE to the extent of quick adjustment of any event
happening in the market. These results are particularly important for the retail
investors as it will help them decide whether to sell or purchase shares during
the time of budget announcements.
Title Financial Inclusion Through Kiosk Based Banking Services: A Study Based On
Business Correspondent Models In The State Of Kerala
Author(s) 1. Muhammed Shafi M.K ,School of Management, Institute of Technology,
Warangal
2. Dr. M. Ravindar Reddy, School of Management, Institute of Technology,
Warangal
Contact 1. shafimk@student.nitw.ac.in
Abstract Due to the emergence of financial technology (Fintech) and digitalization of
financial services, the mobility of banking services are diversified with kiosk
banking, which is implemented to ensure the delivery of banking services at an
affordable cost so as to sort out the supply side issues of financial services, which
still remain unabridged. Presently, Kiosk banking renders are working as
business correspondents (BCs), they act as an agent of banks to work as bricks
and motor branches. These outlets provide ICT (Information and communication
Technology) access under kiosk banking for the basic banking services. Further,
Government of India and RBI recognize Microfinance Institutions (MFIs) to work

May 25-27, 2018
as BCs/Kiosk Bankers by setting up Customer Service Points (CSPs) with digital

devices like Point of Sale (POS), Mobile and internet banking etc. Banks
outsourced CSP services to fulfill the Priority Sector Lending (PSL) regulations
and to include rural and unbanked people into the mainstream of financial
channels. Since this is a new form of banking channelization for sustaining
economic growth and inclusive financing of unbanked area, a study is required
on how do kiosk-based Business Correspondents operations effect on financial
inclusion and at what extends its outreach and social impact reflected on
financial inclusion. So far, none of the empirical study was taken place in this
regard and especially with reference to Kiosk based BC models, which are well
functioned in the state of Kerala.
Keyword(s) Financial Inclusion, Kiosk Banking, Business Correspondents, Priority Sector
Lending
Title App-Based Ride Sharing Adoption Behaviour Of The Service Class Commuters:
An Extended Tam Approach
Author(s) 1. Dr. Piali Haldar Assistant Professor School of Business Sharda University
2. Dr. Pooja Goel (Corresponding Author) Assistant Professor Shaheed Bhagat
Singh College University of Delhi
Contact 1. pialihaldar@gmail.com
Abstract Purpose – The purpose of the present study is to identify the antecedents of the
attitude in using app-based ride sharing in an Indian context. The basic TAM
model in extended form has been examined for studying the impact of the
various factors on attitude formation and behavioral intention to use the ride
sharing apps. Design/methodology/approach – Reliability and validity of the
constructs were tested by using SPSS & AMOS 21. A total sample of 345
respondents was collected from Delhi-NCR region who have behavioral
intention in using ride sharing apps. Findings- The study established that social
influence and concern for environment are the prime factors for people in
making positive attitude towards using ride sharing apps. The research also
suggests that perceived ease of use is not significant factor towards adopting
app-based ride sharing among masses. Research limitation/implication- App-
based ride sharing providers can use social media platform which may help in
instilling confidence regarding ride sharing apps among masses. Results of the
study can also be used by the Government and local authorities for framing the
transport policies to promote sustainable mobility. Perceived security as an
antecedent of ride sharing apps can be examined in future studies.
Originality/Value- This study contributes to the existing body of literature by
proposing three additional factors that is social influence, concern for
environment, and perceived economic benefits in addition to the existing
perceived usefulness as the antecedents of ride sharing apps adoption behavior
Keyword(s) App-based Ridesharing, TAM, Attitude to Use, Behavioral Intention
Title Csr- A Case Study Of The Satyabharti School Program

May 25-27, 2018
Author(s) 1. Prof. Saurabh Mittal, Faculty, Asia-Pacific Institute of Management, New

Delhi
2. Dr. Shalini Aggarwal, Associate Professor, Chandigarh University, Gharuan
Contact 1. sau275@gmail.com
Abstract Providing quality education is one of the major challenges for any nation. India,
with a large population without access to the basic school education has taken
several steps like “Sarv Shiksha Abhiyan”, “Beti Padhao Beti Bachao” and
several others. Corporate has also come forward and taken the initiative to
contribute to this noble cause under their CSR spend. The flagship program of
Bharti Foundation- The Satya Bharti School Program, which began its journey in
the year 2006, encompasses primary, elementary and senior secondary
schools. It is a unique venture undertaken to the benefit of underprivileged
children pan India with a mission to provide free quality education, with a
special focus on girl child education, in the rural pockets of India. This program
aims to transform students into an educated lot and help them attain
confidence to face the society and also become responsible and self sufficient
citizens who are able to contribute to the country’s growth and dignity. The
uniqueness of this program lies in the partnerships with like-minded
organisations to actively involve in this direction and make the mission long
lasting with sustainable impacts. This case study is focused on the various
unique strategies undertaken by Bharti Foundation to implement this
education program on largescale, successfully dealing with the challenges and
making it a well appreciated program
Keyword(s) Corporate Social Responsibility, CSR, Quality education, sustainable impact,
CSR Strategy, underprivileged children
Title Attaining Sustainability Using Environmental And Social Disclosures: A Panel

Data Analysis
Author(s) 1. Prof. Monica Singhania, Faculty of Management Studies.
2. Neha Saini, Doctoral Scholar, Faculty of Management Studies
3. Archana Dhan, Faculty of Management Studies
Contact 1. nehasaini.phd@fms.edu
Abstract A rising group of investors, globally and in India, are looking beyond the
traditional financial returns, and incorporating Environmental, Social and
Governance (ESG) information in their investment decision making. The advent
of these investors and their needs have been represented in an emerging
demand for greater disclosure and reporting of ESG information by businesses
in India. This is majorly because of the growing acceptance that Environmental-
Social-Governance factors constitute a major source of threat for the business
and can affect their financial returns. Academic studies haveshowed that
improved Environmental-Social-Governance performance has decreased risk
and enhanced financial performance but results seemed to vary by a great
degree across countries. Interestingly, this topic happens to be hugely un-
researched in the context of emerging economies, including India.
Title Financing In Blue- A Green Approach Towards Sustainability
Authors(s) 1. Dr. Jyotishree Pandey

May 25-27, 2018
2. Ms. Supriya Agrawal
Contact Email Id- jyotishree.19@gmail.com

Abstract Purpose-The purpose of the study is to identify the initiatives of the Government
and financial institutions towards Rain Water Harvesting and the viability of the
model of RWH if can be adopted. It also examines the level of awareness of the
households and other stakeholders in understanding the importance and
implementation of Rain Water Harvesting Techniques and the willingness of
different stakeholders, to invest in Domestic Rain Water Harvesting Schemes. In
the end it surmises with the overall economic and financial outcomes.
Design/Methodology/Approach- In the study, Descriptive Cross-sectional
research design has been employed. A close-ended questionnaire has been
developed as the survey instrument; after detailed exploratory process. A pilot
survey has also been carried out. Content Analysis has been performed to
identify potential errors in the survey administration. Purposive Sampling
schemes have been employed for the data collection. Data was collected from
different respondents including households, schools, colleges, banks and other
institutions. The data analysis of the above study was based on descriptive
statistics, binomial/sign test and Exploratory Factor Analysis (EFA) has been
employed to explore the underlying dimensions inherent in the intentions of
different stakeholders. Secondary Data analysis has been adopted to identify the
viability of the model of RWH that can be it is recommended, through strategic
partnerships of the beneficiaries with between local and international NGOs,
community-based organisations and domestic financial institutions.
Findings-Exploratory Factor Analysis (FEA), through Rotated Component Matrix,
revealed factors which represent the two broad perceptual dimensions of the
stakeholders towards adopting the RWH model. The results show the rainwater
harvesting systems are economically feasible. This means rainwater harvesting
have positive effects for sustainable development of the society which has long
term economic benefits. However, the financial feasibility of rainwater
harvesting systems depends on various factors.
Originality/Value- This study is first of its kind conducted in the state of Uttar
Pradesh. The paper suggests adoption of Rain Water Harvesting Systems a
means of sustainability by various stakeholders.
Keyword(s) Rainwater Harvesting, Sustainable Finance, Green finance, RWH model
Title Role of micro-entrepreneurs in sustainable economic development through
employment generation in India: A study of Pradhan Mantri Employment
Guarantee Programme
Authors(s) 1. Dr. Sanchita Bansal
2. Ms Isha Garg
3. Ms Anshita
Contact 1. bansalsanchita@gmail.com
Abstract Introduction:The delinquent of unemployment calls for urgent attention in
India. In recent times, governments in India have been laying special stress on
the Micro, Small and Medium Enterprises (MSMEs) to address the
unemployment challenge in the country. MSMEs have been contributing
immensely in resolving the problem of unemployment especially by enabling
low-skilled level workers to set-up their own entrepreneurial activities.By
employing more than 50 million people and comprising 8 per cent of the GDP in
India, MSMEs help hone manufacturing skills, curb regional disparities, and
balance the distribution of wealth.(Kumar, Prasad, & Rao, 2013). Pradhan Mantri

May 25-27, 2018
Employment Guarantee Programme (PMEGP)is a credit-linked subsidy scheme

aimed at ensuring sustainability of micro-entrepreneurs. The programme is run
in the form of two collaborativeschemes, namely – Prime Minister's
RojgarYojana (PMRY) and Rural Employment Generation Programme (REGP) –
with Khadi and Village Industries Commission (KVIC) as the nodal agency. The
programme is targeted at generating employment in rural as well as urban areas
by setting up micro-enterprises in the non-farm sector across the country.
(Gaba, 2014).
Purpose – This paper analyses the role of PMEGPin creatingcontinuous and
sustainable (self-) employment opportunities to a large segment of traditional
and prospective artisans, rural and urban unemployed youththrough micro-
entrepreneurial activities(Tripathy & Koley, 2015). The paper investigates the
relationship between number of units assisted under the scheme; margin money
provided;subsidy utilized and employment opportunities created with
substantial increase in GDP.
Keyword(s) Pradhan Mantri Employment Guarantee Programme;Micro, small and medium
enterprises; employment generation;sustainable economic development;
panel data analysis; fixed effect model
Title An Empirical Framework on Supply Chain Performance Evaluation of Dairy and
Milk Products
Authors(s) 1. Alok singh
Contact 1. aloksinghiiita@gmail.com
Abstract The main objective covered in this research is to develop an empirical
framework for measuring supply chain performance of dairy and milk products
and identify critical challenges in existing frameworks of supply chain
performance measurement for perishable products. There is ample research in
the area of supply chain performance measurement. Most of the researches
have been conducted in context of developed countries and for non perishable
products hence research on supply chain performance measurement in
developing countries like India especially for perishable product needs to be
developed. The scope of the research is to study the various levels of supply
chain performance measurement system and distinct forms of supply chains in
India. Literature survey indicates that most of research has been conducted in
the field of products having longer life cycles than the products having shorter
life cycle like perishable Products. Hence in this research I have targeted my
research area as the study and development of an empirical framework for
supply chain performance evaluation of dairy and milk products.
Title Sustainable Development through Women's Empowerment: A System

Dynamics Approach
Authors(s) 1. Aniruddh Vija
Contact 1. aniruddh.vijay@gla.ac.in
Abstract There are many definitions quoted to explain the mean of sustainable
development but most frequently used definition is given by Bruntland
Commission (Cerin, 2006; Dernbach J. C., 1998; Dernbach J. C., 2003; Stoddart,
2011). In the year 1987, this commission has published its report, Our Common
Future, where this report explained the concept of sustainable development as
“development that meets the needs of the present without compromising the

May 25-27, 2018
ability of future generations to meet their own needs” (U. N. General Assembly,
1987, p.43). With the passage of time men has over exploited the natural
resources for his necessary and unnecessary need which has resulted into
various natural calamities causing millions of casualty and injuries. The key
dimensions of sustainable development are socio-economic and environmental
issues into every part of decision making (Dernbach J. C., 2003; Stoddart, 2011).
The concept of empowerment can be summarized as a “multi-dimensional social
process that helps people gain control over their own lives. It is a process that
fosters power (that is, the capacity to implement) in people, for use in their own
lives, their communities, and in their society, by acting on issues that they define
as important” (Page & Czuba, 1999). To sum up, empowerment of women
cannot be materialized until women bring awareness for self-empowerment.
Therefore, there is a requirement to draft a formula to reduce women poverty
by way of launching an awareness program for women education. Moreover,
preventing them and work for elimination of various types of violence practiced
against women community.
Title Combining Corporate Social Responsibility (CSR) and Corporate Sustainability

(CS): A Paradigm Towards New creation
Authors(s) 1. Ms. Raiswa Saha
2. Ms. Sakshi Kathuria
3. Dr. Richa Dahiya
4. Prof. Harbhajan Bansal
Contact Not available
Abstract The present study purports to scrutinize the association between business
sector’s sustainable development and corporate social responsibility also known
as CSR in developed and emerging economies over the period 1953-2018. The
principle of this paper is to explain both the terms, explore if there is any
relationship between which also fulfils its social obligations; and show how they
can be tied into a coherent strategy, which is proactive in nature. For better
outcomes and achievement of organizational development and growth,
corporate social responsibility and corporate sustainability are growing concerns
and key important areas. In business, the association of Sustainable
Development with Corporate Social Responsibility is tested by authors making
use of country level data reviews. According to the information of authors to
their best, it is the initial step to study these reviews which are made in order to
find out the relationship of CSR and sustainable development in business.
Keyword(s) Sustainable development, corporate social responsibility, Millennium
development goals, Sustainability, Corporate Sustainability, CSR practices &
sustainability issues, Sustainable growth
Title Msmes Financing Initiatives In India

Authors(s) 1. Amit Agarwal
2. Mihir Joshi
Contact 1. amitagarwal.gkv@gmail.com
Abstract The study attempts to evaluate the awareness of the financing schemes
available in the MSME sector. Financial access is considered as a highly
influential constraint faced by the MSMEs. A questionnaire was developed for

May 25-27, 2018
the purpose of this study. The study also ascertains the difficulties MSMEs
encounter in accessing these financing sources. This study also assesses the
supporting commercial finance provided to the MSME institutions. The study
addresses the various challenges faced by the MSMEs in context to initiating a
business. The results of the study reveal unawareness of the various financing
initiatives among MSMEs. Most of the schemes are seeming as difficult to
access. A number of specific action areas have been identified for taking the
initiative of public policy for small business finance in India.
Keyword(s) Financing initiatives, MSMEs, challenges, policies, India.
Title Too Much Is Sometimes Too Much: The Curvilinear Analysis On Educational
Sustainability.
Authors(s) 1. Anugamini Priya Srivastava
2. Shalini Srivastava
Contact 1. anugaminipriyasrivastava@sibmpune.edu.in
Abstract The management, teachers and staff of this system comprise the base for the
sustainability of higher educational institution in the long run (Holm, et al.,
2015). In this line, a few scholars have provided ways to assimilate sustainable
development of higher education (Piga, et al., 2014). Though in practical terms,
the institutions continue to be conventional in their thought process. They rely
on Newtonian reductionist and Cartesian mechanistic paradigms (Cleveland,
2018). Due to this, the institutions fail to ensure the need of the present and
future generations and thus, lag behind in developing a curriculum which can
assure sustainability of educational institutions (Velazquez, et al., 2006).
Therefore, there was a need realised to develop an environment of optimism in
the institution. The stakeholders were supposed to be optimistic and
empowered, to facilitate the ‘golden thread’ of sustainable development in their
institutions. This shift enabled professional academicians to have better
understanding of the concept of sustainable development and encouraged them
to educate students of all ages on how to implement effective shift to
sustainable societal patterns (Holm,et al., 2016). Optimism plays a great role in
stimulating organisational sustainable development. However, too much of
optimism can also have negative repercussions (Comm, &Mathaisel, 2003). Too
much of optimism among institutional stakeholders can raise their bar for
patience and tolerance. But in the long run, it may cause disappointment among
them (Lam, et al., 2014). Therefore, the current study attempts to evaluate the
relationship of academic optimism with educational sustainability through
intervening role of extra role behaviour and training comprehensiveness.
Title Hr Strategies For Retention Of Manpower And Enhancing Quality Of Health

Services
Authors(s) 1. Dr.G.P Dang
2. Pushpa Kataria
3. Divneet Kaur
Contact 1. gpdang@gmail.com
Abstract Human Resource being the core , acts as an asset and plays an integral part in
the sustenance and success of every organization. Health care units across the

May 25-27, 2018
world are working to understand the basic needs and motivating factors that
help to retain and manage the scarce talent in the field of health care. Further
the success of health system depends on attractive human resource strategies.
The objective of this study is to examine the HR strategies for retention of
manpower in health sector and also to improve quality of health services. In
total, 450 sample questionnaires provided complete information. The findings
showed that most health care organizations implemented different HR practices
to retain employees. Factor analysis tool has been applied for reduction of
factors. Anova technique has been applied to examine difference in HR
strategies across various types of hospitals (Private, Public). Therefore it is
concluded that there exists a difference among all HR strategic areas of Public
, Private and other hospitals as the significance level stand to be .000 which is
less than 5% of significance level.
Keyword(s) HR Strategies, healthcare sector, retention of manpower, quality of health
services, sustainability
Title Consumer Behavior Towards Consumption Of Sustainable Products

Authors(s) 1. Arti
2. Utkarsh Kumar Verma
3. Dr. Ambalika Sinha
Contact 1. artistudent2010@gmail.com
2. ambalika_sinha@mnnit.ac.in
Abstract Sustainable development is thechallenge for today. It can only be ensured
through sustainable manufacturing and sustainable consumption. From many
years, the sustainable production has been encouraged and more emphasis has
been given on the research in this concern. Policy makers assume implicitly that
the evident increasing ‘green’ ethics of consumers would also necessitate a
risingsustainable consumption. But, it has been found that the actual purchasing
behaviour often differs from ‘green’ behaviour.This phenomenon is termed as
attitude-behaviour gap. In present scenario, consumer lifestyle is creating so
many environmental problems to our habitat. It is time to act seriously upon it.
People are actively trying to minimizetheir influence on the environment.
However, this is limited and it is still budding.A great step can be taken for
achieving sustainable development by making changes in consumer attitude
towards using environment friendly product rather than using cheap but
harmful products to our environment. The study tries to investigate the factors
which affect the consumer attitude and behaviour towards consumption of
sustainable productsin India and it also seeks to explore the consumer’s
intentions to pay more for environmental friendly products. The study tries to
find out the barriers which affect the purchasing behaviour of the consumers.
The study also suggests the effective strategies to modify the consumer
behaviour towards environment friendly products. The paper is conceptual in
nature. For study purpose, various research papers, articles and online articles
are used.
Keyword(s) Sustainable development, Green ethics, Environment, Motivators, Barriers.
Title An Economic Analysis of False Alarms and No Fault Found Events in an Aircraft
Fuel System
Authors(s) 1. Vipin Prakash Singh, EFPM Student

May 25-27, 2018
2. Prof. Kunal Ganguly, IIM kashipur

Contact 1. efpm1716@iimkashupur.ac.in
Abstract False Alarms (FAs) and No Fault Found (NFF) events are discovered after line
replaceable units (LRUs) have been returned to repair. This is not only a very
costly affair but also full impact of these are all very difficult to put into
monetary terms. In this paper, we deal with the problem of having to
differentiate between NFFs of good LRUs andfaulty LRU. While we cannot tell
which LRU is good and which is faulty, we can determine using probabilities
what percentage of the NFFs are faulty and what percentage are good. Assigning
cost factors such as cost of testing a LRU, the cost incurred for good LRUs and
faulty LRUs and various test and repair costs, we can calculate the performance
and best strategies and assumptions.
In this paper, we formulate three strategies:
1. We assume all NFF LRUs are good and are willing to find the cost of faulty
LRUs which are sent back to the aircraft.
2. We assume all NFF LRUs are faulty and we environmentally stress all NFF
LRUs, hoping to fix some and avoid bad actors.
3. We rely on the technician to reasonably select some NFF LRUs and perform
repair.
We formulate each of these strategies for a case when NFF is 80%. The
formulation is similar with any NFF distribution, but the coefficients in each
formula will be different for actual cost and actual probabilities. With proper
cost data, we can decide which strategy works best in which real situation. We
conclude by tabulating the formulas and calculate NFF costs for a real example
situation. The numbers we picked for this example is appropriate for many
operations, but not for all. In this paper we confine only with the economic
impact of NFFs and the cost we incur when we assume incorrectly that a good
LRU is faulty or when we assume a faulty LRU is good.
Title Empowering Rural India Through Digital India

Authors(s) 1. Dr. Dimpal Vij , Associate Professor, Dept. of Economics, MMH College
Contact 1. dimpal.vij@rediffmail.com
Abstract Divide India is a land of villages with 68% of people living in around 6,49,481
villages. Without prospering our villages India cannot progress. Since
independence various programmes have been initiated to develop Indian
villages but failed. Indian villages look far behind in comparison to urban India.
The coming age is of knowledge economy. With increasing use of smart phone,
it is possible now to provide different services with one click. To bridge the gap
of digital divide between rural and urban India, Indian government has launched
a program ‘Digital India’ on July 1, 2015 with well-defined objective of
connecting rural areas with high speed internet network and improving digital
literacy. Digital India is a dream project of Indian government to ensure that
government services are made available to all citizens electronically and digitally
anywhere, anytime, on any device that is easy to use, highly available and
secured. It is to transform India into a knowledge economy and digitally
empowered society with good governance for all citizens. The programme offers
a number of digital solutions in almost all sectors education, health, agriculture,
administration, financial inclusion etc. This paper is a modest attempt to find out

May 25-27, 2018
the impact of Digital India in empowering rural India, its challenges and what
other initiatives can be taken in it to make it more effective so that urban-rural
digital divide may be filled and our villages may also develop and reap the
benefits of digital revolution that is taking place all around the world
Keyword(s) Digital India, Rural India, Empowerment, Digital, Knowledge Economy
Title A Study Of Consumer Behavior Towards Green Hotels
Authors(s) 1. Prof. Anil Mehta
2. Dr. Smita Sharma
Contact Not Available
Abstract Recognizing the seriousness of ecological problems, people have become
increasingly environmentally conscious. The primary objective of this study is
to analyze customer perception towards green hotels and to identify the
variables responsible for this perception. The green consumer behavior model
developed by Arminda et.al.(2013)was used for the purpose of the study.
According to this model the variables affecting green consumer behavior are
Man-Nature orientation (MNO),Generativity(GEN),Environmental
Attitudes(EC),Conservation Behavior(CB) and Environment Friendly Buying
Behavior(BB). . Survey method was used for the purpose of study and random
method of sampling was used. The correlation between conservation behavior
and buying behavior was towards the higher end(.785).It was found that
environmental attitudes and conservation behavior was also positively
correlated (.678) and between conservation behavior and environmental
attitude a high positive correlation (.604) was found. Correlation between man
nature orientation and buying behavior was moderate(.480) and between
generativity and buying behavior was also moderate(.466).A low positive
correlation was found between generativity and conservation behavior(.280).A
moderate correlation was found between man nature orientation and
generativity(.473) and between environmental attitude and generativity(.582).
The Model Summary gives the R values (.837) for assessing the overall fit of the
model. The adjusted R Square value is .701.This tells us that the independent
variables account for 70.1% variance in the dependent variable-
Environmentally Buying Behavior. The study thus conveys that
environmentally conscious attitude of consumers could be effectively analyzed
by hoteliers and can be used to improve their services.
Keyword(s) Environmentally conscious Consumer behavior, environmental attitude,
generativity

May 25-27, 2018
Title Does Political Decisions and Media News affect Medical Tourism? An
Exploratory Study in West Bengal
Authors(s) 1. Rabin Mazumder, Associate Professor of Economics, Department of Business
Management, Institute of Engineering & Management.
2. Prabal Chakraborty, Research Scholar, JIS University, Kolkata

Contact Email Id- rabin.mazumder@iemcal.com.
Abstract India is a popular destination in the world of Medical Tourism. People from
different countries come to India for medical and surgical treatment. West
Bengal is a State of India contributing highest number of Medical Tourists in
Eastern India. The objective of the study is to find out the impact of government
decisions (both central and state government) on medical tourism. The study
also investigates the role of media on medical tourism. The present study carried
out with fifty samples from Kolkata. The study results show that there is no
association between age of the hospital with affected group and non affected
group of physicians. Media, demonetisation, change of Clinical Establishment
Act of West Bengal, visa have association between affected and non affected
group of physicians. Media and political decision are playing the major role for
discriminating between the not affected group to affected group followed by
Central government decision on demonetisation, sanctioning visa, Clinical
Establishment Act, government of West Bengal, age of the hospital and type of
hospital. Accreditation is not playing much important role for discriminating.
Keyword(s) Medical Tourism, Demonetisation, Media, Clinical Establishment Act,

Discriminant analysis.
Title Sustainable Agricultural Practices = Rural Economic Growth

Authors(s) 1. Riddhi Kankaria ; Motilal Nehru College, Delhi University
2. Sanskriti Singh ; University of Michigan , USA
Contact Email Id- r.s.kankaria@gmail.com
Abstract The goal of our project is to study the effect of growing rural economy with
sustainable environment. Taking Agriculture as the basis of the study owed to
its predominant contribution to the rural economy of India. Thereby,
evaluating the role of traditional agriculture practices and it's a hazardous
imprint on the environment.This starts by making the farmers aware of the
traditional practices which are most commonly used that is ‘ slash and burn’
which is widely used method of growing food in which wild or forested land is
clear cut and any remaining vegetation burned, the burning ;then, leads to a
host amount of air pollution and Mono-cropping which is a practice of growing
a single crop year after year on the same land, in the absence of rotation
through other crops or growing multiple crops on the same land (polyculture),
some examples of the crops used are Corn, soybean, and wheat which are
often grown using monocropping techniques. This leads to a well-known
concern which is that pesticides and fertilisers seep into the soil and
groundwater from extensive mono-cropped acreage which adds to water

May 25-27, 2018
pollution. Survey taken out to point the obstacles owning to the slow growth of
agriculture in rural economy. This can be attributed to an inefficient rural
transport system, lack of awareness about the treatment of crops, limited
access to modern farming technology and the shrinking agricultural land due to
urbanization. Addition to that, an increase in migration to urban areas due to
non-availability of permanent income jobs, proper health and education
infrastructure, no entertainment option and in short to increase each’s
standard of living. This calls for a series of changes in policies available to the
agricultural society of our country. The solution can be to increase the available
land for cultivation to farmers which would enable them to increase their
returns but also to opt for dairy farming while continuing commercial farming.
This will not only ensure better prospects for an increase in income but would
also help the economy grow at a faster pace with the investment giving a boost
to the economy. Addition to the above, the need to practice agroforestry
wherein trees and crops are planted together. While, herein trees generate
long term wealth and crops ensure Zero cost (and perhaps profitable)
operations. The efficiency of production can be increased only by technological
up-gradation which would benefit the farmers by consuming less time thus
raising their productivity. Accordingly, technology like drip tape irrigation for
vegetable and fruit farmers provide irrigation pipes with holes that are laid
along the ground reducing evaporation and use less water than a traditional
flood or sprinkler irrigation. The infusion of technology can be looked at a
potential to increase the growth of the rural economy (analyzing Solow and
Romer Growth Models).1 According, to the growth models only technological
progress can explain sustained growth and persistently rising living standards.
For the latter purpose, there is a high requirement of government and private
bodies to take up investments which mobilise sustainable environment ,thus,
making investment an injection to the economy. Then, critically reviewing the
empirical findings of the Environmental Kuznets Curve literature, according to
which an inverted U-relationship between environmental degradation and
economic growth is observed so that with economic growth . With, continuous
deployment of natural resources it is 2 necessary to start today to make Indian
farms smart with the use of data and technology to become faster, more
efficient, more nimble, more equipped to protect our planet’s resources while
still growing and producing the world’s very best food supply. That’s the very
definition of continual growth or sustainability
Keyword(s) Agriculture, Traditional practices, Government Intervention, Investment,
Technological up-gradation, Sustainable Economic Growth
Title An Exploratory Examination of Consumer Adoption of Internet of Things (IoT):

Influencing Factors
Authors(s) 1. Dr. Parul Bajaj, Dept of Commerce, A.M.U. Aligarh.
2. Fatehi Ali Mohammed Almugari, Dep. of Commerce, AMU, Research
Scholar
Contact 1. parulahuja4@gmail.com
2. fatehi26@yahoo.com
Abstract The Internet of things is an extension of networks and devices. It contains the
features of communications of devices with the related architecture. It is a

May 25-27, 2018
growing network with wireless and cloud computing services; more things are
now connected on cloud with the help of Internet.
According to Cisco, there will be 50 billion devices connected to the Internet by
2020. Companies would like to mine this data to get insightful data about
customer behavior to segment their markets and target their campaigns more
effectively(Wilson, 2017).
Several decades ago, the modification of Internet of Things to consumers'
needs was one of the most popular future visions. Therefore, the development
of internet of things in the market, primarily, affects new business decisions
that include consumers and the meeting of their needs. In addition,
contemporary surveys are conducted for consumers, and economic indicators
are measured. Psychologists improve the emotional state of consumers and
the factors influencing their behavior. Businesses are not only interested in
ways to prove their position in the market, but they also want to recognize and
assess customer needs and factors that encourage consumption. The objective
of this paper is to distinguish the factors influencing the decision of consumers
to use the IoT. This study relied on the analysis of scientific literature as well as
survey in order to determine factors that affect adaption of IoT and its impact
on consumer behavior. Scientific studies that are focused on changes in
consumption and consumer behavior are analyzed in this article. In this paper,
the theoretical aspects of consumer awareness and trends toward IoT were
highlighted. In addition, the main results of the survey are presented, which
reveal the perspective of the target group towards adopting innovation and
the main factors influencing the decision to use IoT. Also, there is not enough
information on how to successfully implement Internet things, leaving
researchers with many doubts about its benefits, adhering to basic principles
and doing the right things is the best way forward.
Keyword(s)
Title VISIBILITY AS A DIMENSION OF STRATEGIC CSR

Authors(s) 1. DR. SANJEEV ARORA, Assistant Professor, University Business School,
GNDU College, Jalandhar-144001 (Punjab, India)
2. DR. JASVEEN KAUR, Chairperson/Head, University Business School
(UBS), Guru Nanak Dev University, Amritsar-143005 (Punjab, India)
3. GITIKA ARORA, Research Scholar, University Business School, Guru
Nanak Dev University College, Jalandhar-144001 (Punjab, India)
Contact 1. aroraddm@gmail.com
2. jasveenkaurgndu@gmail.com
3. gitika15@hotmail.com
Abstract Purpose: The aim of this paper is to consider the Corporate Social
Responsibility (CSR) activities of companies under the visibility parameter of
strategic CSR. This helps to provide information on various ways being used by
companies on highlighting their CSR activities and motivate other companies to
build a culture of CSR.
Design/methodology/approach: The paper is exploratory and descriptive in
nature. The approach employed to show the visibility parameter described in
this paper is a qualitative analysis of the websites, sustainability reports and
annual reports of companies available within public domain for three years

May 25-27, 2018
from 2014-15 to 2016-17 taken along with an extant review of literature of

CSR.
Findings: The research finds that most companies are disclosing their CSR
activities in annual reports; have CSR links in their websites and are also getting
recognition through CSR/Sustainability awards but comparatively less
companies are preparing their sustainability reports and out of these also all
are not following GRI guidelines.
Research limitations/implications: The present study has explained the
visibility dimension of Strategic CSR out of its five dimensions (centrality,
proactivity, visibility, specificity, and voluntarism) and remaining dimensions
can be considered in further research.
Originality/value: This paper sheds light on various ways of presenting the
social endeavours of the company to encourage various other companies
towards CSR activities. Academics and practitioners will find it useful since it
presents a broad view of the concept of visibility in strategic CSR.
Keyword(s) Corporate Social Responsibility, Strategic CSR, Visibility, Annual Report,
Sustainability Report, CSR Awards, Global Reporting Initiatives
Title Total Factor Productivity and agricultural production in India

Authors(s) 1. Hareesh Kumar A G
2. Febina K
3. Thomas Paul Kattookaran
Research Department of Commerce, St Thomas’ College (Autonomous),

Thrissur, Kerala, India
Contact 1. hareeshkumarag@gmail.com
Abstract Purpose- This paper tries to study the impact of Total Factor Productivity (TFP)
on agricultural output.
Design/methodology/approach- For studying the impact of TFP, data for the
period of 1962 to 2015 is used. Data gathered from the report of United States
Department of Agriculture (USDA) Economic Research Service.
Findings- Agricultural output growth has been historically associated with
growth in TFP. Further, by using Finite Distributed Lag Model, we identified
how long it takes output growth to respond to TFP.
Originality/value- To overcome the shortcomings of the past models, which
drew strong conclusions on limited information, we use a national level data
and account a large period.
Keyword(s) Total Factor Productivity, Agricultural production, Finite distributed lag model,
Productivity enhancement facilities
Title Need For Sustainable Development In Policy Making For Job satisfaction Level
Of Lecturers Working In Universities And colleges – A Comparative Study
Authors(s) 1. Dr. Anuj Williams, LBS College, Kota.
Contact 1. anujwilliams@rocketmail.com
Abstract The profession of teaching is one of most stressful profession in all over the
world. One of the most pressing problem facing organizations today is how to
motivate lecturers to work more productively and to increase their feelings of
satisfaction, involvement, and commitment. All around us we see examples of

May 25-27, 2018
shoddy and imperfect work in products.Lecturers play a key role in the social
transformation agenda. This agentic position of the lecturers implicates an
agenda for sustainability programmes that position them for this complex
responsibility. A qualitative case study research design was employed to obtain
the perspectives of lecturers on need of Sustainable Development to improve
Job Satisfaction Level of Lecturers working in higher education in India. The
researchers followed a semi-structured interview approach to explore lecturer’s
broader understanding on causes of job dissatisfaction among them. Data was
interpreted through the narrative analysis model. Results indicate that a lack of
resources, exploitation by private management, under salary, outdated
enrichment policy and lack of modern teaching aids were serious sources of
dissatisfaction among lecturers. Administrative issues, lack of recognition by
principals also caused dissatisfaction among teachers in this study. It was also
indicative that job dissatisfaction caused disengagement of some lecturers with
a consequent lack of focus on professional activities and being negative in their
job. The study concludes that lecturer’s satisfaction is germane for the
sustainability of social transformation.The aim of current study was to examine
the need of Sustainable Development in policy making to know the job
satisfaction level of lecturers working in Government and private universities &
Colleges in Rajasthan indicating and Highlighting Scenario of India
Keyword(s) Job Satisfaction Sustainable Development, Policy For Higher Education
Title Examining a Causal Relationship between Dubai Oman Average Crude Oil Price
and some Macroeconomic Factors
Authors(s) 1. Dr. Hem Chandra Kothari, Assistant Professor, Faculty of Commerce
and Business Management, Amrapali Group of Institutes, Haldwani,
Uttarakhand, India.
2. Mr. Vineet Pathak, Assistant Professor, Faculty of Commerce and
Business Management, Amrapali Group of Institutes, Haldwani,
Uttarakhand, India.
Contact 1. hckothari33@gmail.com
2. vntpathak@gmail.com
Abstract Most of the Asian countries are fulfilling their demand for crude oil by importing
it on average of Dubai and Oman. It becomes interesting to investigate on the
macroeconomic variables showing the relationship and also to investigate on
the effect of these variables on average of Dubai and Oman. The present study
has undergone to examine such relationship and effect of one macroeconomic
variable on others. Study is based on secondary data collected from eia.gov
(Energy Information Administration (EIA) a Official Energy Statistics from the
U.S. Government), gold.org (Official website of The World Gold Council which is
the market development organisation for the gold industry), and fxtop.com (a
website where we can convert one currency with other) for the study period of
11years from April 2005 to March 2016. Total five variables have been taken in
the study namely; Dubai Oman Average price of crude oil, WTI, Brent, Rupee-
Dollar Exchange Rate and Gold Price. Study has found a bi-directional causality
between Dubai & Oman average crude oil price and Brent as well as gold price
and exchange rate. Some other causal relationship has also been confirmed.

May 25-27, 2018
Keyword(s) Macroeconomic Variable, ADF Unit Root Test, Johanson’s Cointegration, VAR
Granger’s Causality/Block Exogeniety Wald Test

ICSM 2018
International Conference on Sustainable

Management Proceedings (Abstracts Only)
Hosted by
Indian Institute of Management, Kashipur

May 25-27 2018
Kashipur, Uttarakhand, India

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Title An Exploration of Digital Wallets for Sustainability- A Factor Approach

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Title Commute Sustainability-A silos of Commuters well-being in India

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Title Sustainable Operations: A Case of Cashless facility across the University

Title Impact of GST in Indian business

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2. Mr. Arun Gautam, Research Scholar, Dept. of Commerce, Manipal University,

GST Collection in India are as follows

JULY 95,000 Cr.

AUGUST 91,000 Cr.

SEPTEMBER 92,150 Cr.

OCTOBER 83,000 Cr.

NOVEMBER 80,808 Cr.

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Keyword(s) KM Enablers, Interpretive Structural Model, Knowledge Realization, Academics

Title Green Growth and Developing Countries

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Title Exploring Entrepreneurial Characteristics among University Students: An

Title Measuring Corporate Social Performance of BSE500 Companies

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Objectives: The main objectives of this study are:

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Title Visual Merchandising as a Sustainable Marketing Practices in the Organised

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The purpose of study is to know the sustainable impact of visual merchandising

Title Value Archetypes of Environmentally Conscious Consumers and its Relationship

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Author(s) 1. Jyoti Kukreja, Assistant Professor, Jagannath International Management

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Title Purchase Influencing Factors of Sustainable Products Among Young Consumers

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investors to consider ESG issues when evaluating the performance of any

The purpose of this paper is to examine the influence of ESG on the

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Title Revisit into the concept of CSR: Inputs from Cooperatives

Origin and Objective of Cooperatives

Title CAN SUSTAINABLE INVESTMENT YIELD BETTER FINANCIAL RETURNS: A

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Author(s) 1. Mansi Jain, Research Scholar, University School of Management Studies,

Design/methodology/approach - The paper comparatively analyse the financial

Findings – The findings shall guide the financial/investment managers' decisions

Originality/ Value - The relationship between social and environmental

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detailed methodology and wider dataset as compared to the ones used by

Title Impact of E-commerce on Sustainability of Environment A Focus on Indian

Title THE VITALS OF PRACTICING SUSTAINABLE TOURISM MARKETING

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sustainability alive. In addition to this the steps involved in the formulation of

Title Sustainable operations in a fashion industry through the concept of circular

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(Geissdoerfer, M et.al 2017 ). On a larger scale if the industry continues the

Title Sustainable HR Practices in Retail Sector: A Conceptual Framework

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organisations such as Deloitte, Ernst and Young, Retail Industry Leaders

Title How Women Empowerment Is Imperative For Sustainable Development? An

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Title Business Responsibility Disclosures and Firm’s Competitive Performance