NAGA COLLEGE FOUNDATION, INC.

COLLEGE OF BUSINESS AND MANAGEMENT

NCF VISION - MISSION I. COURSE CODE: ELECT 1 PROGRAM: BS BUSINESS PROGRAM OUTCOMES
ADMINISTRATION (based on CMO No. 27 Series of 2017)
Naga College Foundation is a COURSE TITLE: BUSINESS OPPORTUNITIES
transformative learning institution CREDIT UNITS: 3 units Lecture: 3 hours
that develop, God-loving, globally
PRE-REQUESITES: NONE Duration: 2ND Semester, SY 2021-2022 A graduate of business degree or
competent, ethical, and socially
DELIVERY MODE: Online Google Classroom Code: management should be able to:
responsible individuals and leaders
1. Analyze the business environment
and who will create a positive Meet Link:
influence and impact for the REVISION NO.: 000 REVISION DATE: January 2021 PAGE NO.: 1/14 for strategic direction.
sustainable development of society. II. COURSE DESCRIPTION 2. Prepare operational plans.
3. Innovate business ideas based on
NCF GOALS/OBJECTIVES This course examines customer behavior from a business standpoint. You'll learn about emerging technology.
❖ Provide a transformative learning consumer behavior decision-making models, including how consumers process information,
create preferences, and make decisions. We'll also study at how businesses and organizations 4. Manage a strategic business unit for
environment that will draw out economic sustainability.
and will nurture the inherent utilize various marketing methods to influence customers.
potential of each student towards The goal of the course is for you to leave with a greater understanding of your own consumer 5. Conduct business research.
total human development. behavior, how consumer behavior is influenced by the local environment, and the tools used
❖ Empower the Institution’s human by businesses and organizations to collect consumer insights and influence consumer
resource to become committed behavior.
and effective change-agents of a
transformative learning COLLEGE OF BUSINESS AND MANAGEMENT VISION
Institution.
❖ Sustain the viability of the The College of Business and Management envisions to be recognized as one of the top
Educational Foundation. producers of highly competent graduates who possess the knowledge, skills, values and
attitude that prepare them to compete in both the local and global workplace in the 21st
century.

COLLEGE OF BUSINESS AND MANAGEMENT MISSION

The College of Business and Management commits itself to prepare the students through
relevant, contemporary and ethical academic programs into morally upright, competent and
well-rounded managers, entrepreneurs and service providers who value dignity and honesty
to actively participate in the professional community.

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COLLEGE OF BUSINESS AND MANAGEMENT

COLLEGE OF BUSINESS AND MANAGEMENT GOAL

To provide high-quality instruction and training in business and accountancy, entrepreneurs,

and hotel and restaurant practitioner and entrepreneurs those are responsive and relevant to
the development needs of the community in particular, and to the highly competitive global
society.

COLLEGE OF BUSINESS AND MANAGEMENT OBJECTIVES

A graduate of business or management degree should be able to:

1. Perform the basic functions of management such as planning, organizing, staffing,
directing, and controlling.
2. Apply the basic concepts that underlie each of the functional areas of business
(marketing, finance, human resources management, production and operations
management, information technology, and strategic management) and employ these
concepts in various business situations.
3. Select the proper decision-making tools to critically, analytically, and creatively
solve problems and drive results.
4. Express oneself clearly and communicate effective with stakeholders both in oral and
written forms.
5. Apply information and communicate technology (ICT) skills as required by the
business environment.
6. Work effectively with other stakeholders and manage conflict in the workplace.
7. Plan and implement business related activities.
8. Demonstrate corporate citizenship and social responsibility.
9. Exercise high personal moral and ethical standards

COURSE RATIONALE
CORE VALUES
(QU.E.S.T.) Based on the Guidelines for the Implementation of CMO No. 46 s. 2012, this PSG
implements the “shift to learning competency-based standards/outcomes-based education.” It
QUALITY specifies the ‘core competencies’ expected of BS Entrepreneurship graduates “regardless of
1. Customer satisfaction the type of HEI they graduate from.” However, in “recognition of the spirit of outcomes-
2. Responsiveness to customer based education and of the typology of HEis,” this PSG also provides “ample space for HEis
requirements
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COLLEGE OF BUSINESS AND MANAGEMENT
3. Continuous improvement of to innovate in the curriculum in line with the assessment of how best to achieve learning
programs, structures & outcomes in their particular contexts and their respective missions. “
processes.
Management of customer feedback.
EXCELLENCE
1. Innovation & pioneerism
2. Becoming the benchmark
3. Effective systems of
evaluation, information &
analysis
4. Forward looking
5. Raising the bar as well as the
floor.
SERVICE
1. Human dignity
2. Compassion
3. Mutual Support
4. Social justice
5. Social transformation
6. Environmental protection
TRUTH
1. Honesty
2. Community
3. Collaboration
4. Acceptance of Limitation
5. Tolerance for mistakes
6. Premium on diversity
7. Respect for differences
8. Sharing, Listening, Trust

III. PROGRAM EDUCATIONAL OBJECTIVES AND RELATIONSHIP TO THE COLLEGE VISION AND MISSION
MISSION
CS VISION Highly Competent Ethical and Socially Globally Aware Partner
PEO BUSINESS ADMINISTRATION PROGRAM EDUCATIONAL OBJECTIVES & Competitive Responsible in Nation Building
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COLLEGE OF BUSINESS AND MANAGEMENT
NO. (1) (2) (3)
1. Perform the basic functions of management such as planning, organizing, staffing, directing, and
✓ ✓ ✓ ✓
controlling.
2. Apply the basic concepts that underlie each of the functional areas of business (marketing,
finance, human resources management, production and operations management, information ✓ ✓ ✓ ✓
technology, and strategic management) and employ these concepts in various business situations.
3. Select the proper decision-making tools to critically, analytically, and creatively solve problems
✓ ✓ ✓ ✓
and drive results.
4. Express oneself clearly and communicate effective with stakeholders both in oral and written
✓ ✓ ✓ ✓
forms.
5. Apply information and communicate technology (ICT) skills as required by the business
✓ ✓ ✓ ✓
environment.
6. Work effectively with other stakeholders and manage conflict in the workplace. ✓ ✓ ✓ ✓
7 Plan and implement business related activities. ✓ ✓ ✓ ✓
8. Demonstrate corporate citizenship and social responsibility. ✓ ✓ ✓ ✓
9. Exercise high personal moral and ethical standards. ✓ ✓ ✓ ✓

IV. PROGRAM OUTCOMES AND RELATIONSHIP TO PROGRAM EDUCATIONAL OBJECTIVES

PROGRAM EDUCATIONAL OBJECTIVES
BUSINESS ADMINISTRATION PROGRAM OUTCOMES
(1) (2) (3) (4) (5)
a Analyze the business environment for strategic direction. • • • • •
b Prepare operational plans. • • • • •
c Innovate business ideas based on emerging technology. • • • • •
d Manage a strategic business unit for economic sustainability. • • • • •
e Conduct business research. • • • • •

V. COURSE OUTCOMES AND RELATIONSHIP TO PROGRAM OUTCOMES

COs COURSE OUTCOMES, (CO) PROGRAM OUTCOMES, (PO)
NO. After completing this course, the student is able to: (a) (b) (c) (d) (e)
CO1 Review and reflect on the program vision and mission of the NCF and CBA D D D D D
CO2 Understand the concept and foundation retailing industry. D D D D D
CO3 Develop and implement strategies to in retailing, choose the target location and develop competitive sustainable strategy D D D D D
CO4 Create and develop pricing strategies; understand different merchandise assortments D D D D D
CO5 Develop corporate social responsibility of retailers and acquired customer service skills D D D D D

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COLLEGE OF BUSINESS AND MANAGEMENT
LEGEND: I – Introductory This means that the CO has minor contribution to the PO.
E – Enabling This means that the CO has moderate contribution to the PO
D – Demonstrated This means that the CO has major contribution to the PO

VI. COURSE COVERAGE

Schedule / Instructional Materials / Delivery

Topics / Content Learning Objectives CO Assessment / Output
Hours Asynchronous Synchronous
Week 1 Introduction to Blended Learning and * Appreciation of Blended Learning CO1 Tasks: Using Google Meet: Recitation
(3 hours) Google Classroom Basics modality in the new normal *Read the NCF and Video of NCF Hymn
1-hour sync *Understanding and practicing of the basic CBA VMO Activities: performed by students
NCF and CBA Mission, Vision and Google Classroom and Google Meet 1. Mini Lecture Introduction of Students
2 hours Objectives functions
async *Appreciation, imbibing, and enlivening of
Class Rules and Netiquette the College Vision-Mission and Objectives
*Understanding and acceptance of the
institutional Class Policy
Week 2 • Introduce to the class the instructor of CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) the course and introduction of Using Google Docs, • Presentation
1-hour sync students. WPS, or Microsoft word Activities: • Online Quiz
• Discuss the course description, Class Pre-discussion • Lecture
2 hours Policies, Course requirements, and Activity: Based on the • Presentation
async periodical grading system. images provided, • Quiz
INTRODUCTION TO THE • Discuss their perspectives on the students will identify at
BUSINESS OPPORTUNITY course and what to expect over the least one (1) interesting
SUBJECT semester. entrepreneurial
ventures that they think
can solve the problem
and explain why it
solves the problem.
Readings:
• Lecture Hand-outs

Week 3 • Know about business concepts and CO2 Tasks: Using Google Meet: • Graded Recitation
INTRODUCTION TO BUSINESS
(3 hours) ideas; Using Google Docs, • Presentation
1-hour sync OPPORTUNITY • Identify the factors of resources to WPS, or Microsoft word Activities: • Online Quiz
be evaluated; • Lecture

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COLLEGE OF BUSINESS AND MANAGEMENT
2 hours • Conceptualize ideas with their Pre-discussion • Presentation
async available resources; Activity: Quiz #1: Essay Quiz:
• Identify and discuss the concept of THE MIX AND 1. Based on the
the product life cycle; and MATCH discussion about the
• Discuss the Categories of Business. 1. Students will think different categories
of at least two (2) of a business, what
products/services that type of business do
can be brought together you think fits this
to form or create a new pandemic and why?
product. Present at 10 Points
least 3 mixed and
matched
products/services.
2. Copy and paste a
picture/image of your
mixed
products/services and
explain the concept of
your
new product/service.
Readings:

• Lecture Hand-outs

Week 4 • Identify the meaning, importance, CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) and styles of ideation; Using Google Docs, • Presentation
1-hour sync • Discuss the most common way of WPS, or Microsoft word Activities: • Online Quiz
developing ideas; Pre-discussion • Lecture
2 hours • Identify and discuss the tips in Activity: • Presentation
async evaluating ideas; and TURNING YOUR Quiz #2: Discussing
• Select and explain the best way to SKILLS INTO A what students learned
protect ideas. BUSINESS IDEA about ideation, students
IDEATION 1. Students will think will discuss the
and List three (3) importance of ideation
skills, talents and using in the current situation
this, they will identify of the economy today.
a business idea or 10 Points
concept that is
connected to their
skills or talents
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COLLEGE OF BUSINESS AND MANAGEMENT
presented.
2. They will explain the
concept of your
proposed business idea.
Readings:

• Lecture Hand-outs

Week 5 • Discuss the different environmental CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) stimulants to creativity; Using Google Form: • Presentation
1-hour sync • Identify and discuss the different Activities: • Online Quiz
types of innovation; and SUMMATIVE TEST • Lecture • Online Summative
2 hours • Describe the sources and impact of 30 Items • Presentation Test
async innovation. I. True or False Quiz #3: Students will
ENTREPRENEURIAL II. Matching type Choose one (1) type of
CREATIVITY III. Essay innovation discussed
and identify one (1)
example (a product or
service) that best
describes your chosen
type of innovation.
10 Points
Week 5 Using Google Meet:
(3 hours) PRELIM EXAMINATION • Checking of Examination
(Online Assessment) • Lecture about the answers
• Taking corrective actions for considerable
answers.
Schedule / Instructional Materials / Delivery
Topics / Content Learning Objectives CO Assessment / Output
Hours Asynchronous Synchronous
Week 6 • Identify the different criteria that CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) must be chosen by an entrepreneur Using Cyberspace, • Presentation
1-hour sync in a business opportunity; Google Docs, WPS, or Activities: • Online Quiz
• Discuss the risks faced by an Microsoft word • Lecture
2 hours FACTORS IIN CHOOSING A entrepreneur based on the Pre-discussion Activity: • Presentation
async BUSINESS OPPORTUNITY following aspect; and Students will answer the Quiz #1: Modified
• Identify and discuss the approaches ff questions: True or False and
to seeking a business idea. 1. What are reasons for explain why the
the development of statement is True or
Market Segmentation?

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COLLEGE OF BUSINESS AND MANAGEMENT
2. Define Target False. 5 items 2 Points
Marketing? each.
3. Discuss what is
Product Positioning?
4. Discuss the
importance of Product
Positioning?

Readings:

• Lecture Hand-outs

Week 7 • Discuss the meaning, objective, CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) and importance of Environmental Using Cyberspace, • Presentation
1-hour sync Scanning; Google Docs, WPS, or Activities: • Online Quiz
• Identify and discuss the different Microsoft word • Lecture
2 hours kinds of Environmental Scanning; Pre-discussion Activity: • Presentation
async and Students will search and Quiz #2: Modified
• Describe and differentiate internal describe the following True or False
and external environment. section of a business 10 Points
plan:
ENVIRONMENTAL SCANNING 1. Mission and Vision
statement
2. Company Overview
3. Product Strategy
4. Market Analysis
5. Financial Plan
Readings:

• Lecture Hand-outs

Week 8 Using Google Meet:

(3 hours) MIDTERM EXAMINATION • Checking of Examination
(Online Assessment) • Lecture about the answers
• Taking corrective actions for considerable
answers.

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COLLEGE OF BUSINESS AND MANAGEMENT
Schedule / Instructional Materials / Delivery
Topics / Content Learning Objectives CO Assessment / Output
Hours Asynchronous Synchronous
Week 9 • Define what s Environment CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) Scanning and its purpose; Using Cyberspace, • Presentation
1-hour sync • Discuss the approaches to Google Docs, WPS, or Activities: • Online Quiz
environmental scanning and the Microsoft word • Lecture
2 hours
PROCESS OF ENVIRONMENTAL different factors affecting the Pre-discussion Activity: • Presentation
async environmental appraisal; and Students will search and Quiz #1: Students will
SCANNING:
• Identify and discuss the structures define the three (3) select and explain the
ENVIRONMENTAL SCANNING Levels of Strategy. best Environmental
of Environmental Appraisal.
appraisal they prefer to
Readings: use. 10 Points

• Lecture Hand-outs

Week 10 • Describe and discuss the strategy CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) formulation and the need of Using Cyberspace, • Presentation
1-hour sync strategy formulation; Google Docs, WPS, or Activities: • Online Quiz
• Identify and describe the steps in Microsoft word • Lecture
2 hours formulating a Strategy; Pre-discussion Activity: • Presentation
async PROCESS OF ENVIRONMENTAL • Discuss the different levels of Students will answer the Quiz #1: Essay quiz
SCANNING: strategy. ff questions: 1. Discuss “A good
STRATEGY FORMULATION AND • Describe what is strategy Students will search and strategy with poor
evaluation and its importance; and identify at least three (3) implementation is like
EVALUATION factors that Support
• Identify and describe the process of a poor strategy or no
strategy evaluation. Implementation. strategy at all”
10 Points
Readings:

• Lecture Hand-outs

Week 11 • Describe Strategy Implementation CO2 Tasks: Using Google Meet: • Graded Recitation
(3 hours) and its stage features; Using Cyberspace, • Presentation
1-hour sync • Discuss the implementation Google Docs, WPS, or Activities: Online Quiz
PROCESS OF ENVIRONMENTAL
process; Microsoft word • Lecture
SCANNING: • Presentation
2 hours • Identify and discuss the McKinseys Post-discussion
async STRATEGY IMPLEMENTATION 7-S Framework; Activity: Quiz #1:
& MONITORING AND CONTROL • Describe Key Performance Students will answer the 1. Matching Type
Indicators; and ff questions: 10 Points

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COLLEGE OF BUSINESS AND MANAGEMENT
• Discuss the Sic Sigma Process. 1. Discuss the
advantages and
disadvantages of the
DMAIC and DMADV
process.

Readings:

• Lecture Hand-outs

Week 12 Using Google Meet:

(3 hours) SEMIFINAL EXAMINATION • Checking of Examination
(Online Assessment) • Lecture about the answers
• Taking corrective actions for considerable
answers.
Schedule Instructional Materials / Delivery Assessment /
Topics / Content Learning Objectives CO
/ Hours Asynchronous Synchronous Output
Week 13 CO3 Tasks: Using Google Meet: • Online
(3 hours) Project Consultation
1-hour sync Instructions: Activities:
• Lecture
2 hours 1. The class will • Groupings and group
async form a group with Meetings
5-6 members • Presentation of final output
each. and examination
2. Each group
will conduct an
BUSINESS CONCEPT/IDEA environment
PRESENTATION scanning using
cyberspace,
books, articles,
etc. for their
business
concept/idea
references.
3. The group will
use the
information
they’ve gathered

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COLLEGE OF BUSINESS AND MANAGEMENT
to conceptualize
profitable,
innovative
products/services
that may
penetrate the
market during the
pandemic.
4. For group
presentation; each
group will be
given five (5)
minutes to
present and
discuss their
business
concept/idea
online with the
panelist.
5. After the group
presentation, the
group will submit
a simple business
plan output. The
format will be
provided by their
instructor.
Week 14 CO3 Tasks: Using Google Meet: • Online
(3 hours) Consultation
1-hour sync 1. The different Activities:
groups will meet • Lecture
2 hours BUSINESS CONCEPT/IDEA face-to-face or • Groupings and group
async PRESENTATION online to discuss Meetings
and compose the • Presentation of the first (1st)
first and second and Second (2nd) Section of
section of the the Business Plan.
business plan.
Week 15
BUSINESS CONCEPT/IDEA
CO3 Tasks: Using Google Meet: • Online
(3 hours) Consultation
1-hour sync PRESENTATION 1. The different Activities:
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COLLEGE OF BUSINESS AND MANAGEMENT
groups will meet • Lecture
2 hours face-to-face or • Groupings and group
async online to discuss Meetings
and compose the • Presentation of the third (3rd)
third (3rd) and and forth (4th) Section of the
forth (4th) Section Business Plan.
of the Business
Plan.
Week 16 CO3 Tasks: Using Google Meet: • Online
(3 hours) Consultation
1-hour sync 1. The different Activities:
groups will meet • Lecture
2 hours
BUSINESS CONCEPT/IDEA
face-to-face or • Groupings and group
async online to discuss Meetings
PRESENTATION and compose the • Presentation of the fifth (5th)
fifth (5th) and and Sixth (6th) Section of the
Sixth (6th) Section Business Plan.
of the Business
Plan.
Week 17
(3 hours) FINAL EXAMINATION
BUSINESS CONCEPT OR IDEA PRESENTATION

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COLLEGE OF BUSINESS AND MANAGEMENT
Course Requirements Periodical Grading System
The students are expected to attend the class regularly and actively participate in the class activities and Periodical Grading System
recitations. They are to comply to the following requirements in order to pass the course:
Major Examination 40%
1. Required to take four (4) Periodical Examinations. Class participation 40%
2. Attend the class religiously. Project 15%
3. Observance of honesty and independence is highly valued. Deportment 5%
Total 100%

The final grade of the student will be taken as the average of the grades in the four grading periods.

FINAL GRADE=PG+MG+SFG+FG
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i. TEXTBOOK AND REFERENCES/SUGGESTED READINGS/PRINTED LEARNING MATERIALS

TEXTBOOK AND REFERENCES WEB AND LEARNING RESOURCES
Reference:
1. Winefreda T. Asor, Ph D. Entrepreneurship in the Philippine Setting 1. http://wwwmentrepreneur.com
2. The Journal of Entrepreneurship by Savage Publications 2. http://www.entrepreneurship.org/
3. Business Opportunity and Strategic Entrepreneurship by Wiley Online Library 3. http://www.businessopportunities.entrepreneurship.com

Verified by:

MS. MARY ROSE GRACILLA, RL

Signature over Printed Name of Librarian

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COLLEGE OF BUSINESS AND MANAGEMENT

CLASS POLICY

1. The course will be delivered using synchronous and asynchronous modes. Synchronous is an online class that will be conducted using Google Meet or Zoom while asynchronous is an offline class where
students will be required to read, do research, collaborate and perform tasks that are assigned on specific timeliness.
2. It is expected that students will be technology ready for the blended learning to take place.
3. It is expected that tasks which are part of the asynchronous mode or modules should be done independently or in collaboration (when specified by the student and should be submitted or turned-in on time.
Plagiarized or copied submission is equivalent to NO SUBMISSION.
4. All tasks for a grading term must all be turn-in or submitted before the schedule examination. Ex. Prelim tasks should be submitted before the preliminary examinations. No prelim tasks submission will be
accepted during the succeeding terms (Midterm, Semi-finals, Finals).
5. Late submission will have a maximum of 10 points deduction to its equivalent.
6. All outputs must be submitted or turned-in using Google Classroom.
7. For PRIVACY purposes, recording of Synchronous meetings is strictly PROHIBITED.
8. Observe NETIQUETTE.

Prepared by: Reviewed by: Approved by:

NIKKO N. RICAFRENTE RYAN B. DEMATERA RENATO B. BELARO

Faculty Associate Chair, BSBA Marketing Management Dean, CBM

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