“A STUDY ON CONSUMER BUYING BEHAVIOUR OF HAVELLS

ELECTRICAL PRODUCT”
Synopsis submitted in partial fulfilment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION OF BANGALORE
UNIVERSITY

SUBMITTED BY:
ABHISHEK GAJANAN NAIK
20AUCMD003

UNDER THE GUIDENCE OF

Dr PALLAVI

Assistant Professor

DEPARTMENT OF COMMERCE AND MANAGEMENT

GOVERNAMENT FIRST GRADE COLLEGE

HAMPINAGARA, VIJAYANAGARA, BANGALORE,
KARNATAKA-560004

Academic year: 2021-2022

Bangalore University

Page | 1
 SYNOPSIS
TITLE OF THE PROJECT

A STUDY ON CONSUMER BUYING BEHAVIOUR OF HAVELLS

ELECTRICAL PRODUCT

INTRODUCTION

Electrical devices are devices that functionally rely on electric energy to drive their core
parts (electrical motors, lighting rechargeable batteries, control electronics). They can be
contrasted with traditional mechanical devices which rely on different power sources
like fuels or human strength. Electronics devices are a specialized kind of electric device in
which the electric power is used predominantly for data processing instead of generation of
mechanical forces. To better differentiate between the two classes, electric devices with an
emphasis on physical work are sometimes also
called electromechanical. mechatronics emphasizes the intersection of the two fields.
Together, electronic and electric devices, their development, maintenance, power
supply are the subject of electrical engineering.
While the attribute "electrical" has largely been dropped in current colloquial speech due to
the omnipresence of electrical gadgetry and machinery, it is important to note that the
concept of "devices" encompasses all mechanical tools irrespective of their power.

The majority of electric devices in households is stationary and -because of their

considerable power consumption - relies on electrical installation, especially electrics
outlets instead of small electric generators, batteries, rechargeable or not.
Due to their dependence on electric power sources, in general well-evolved power grids,
electric devices and their power consumption pattern have moved into the focus of smart
metering.

Page | 2
STATEMENT OF THE PROBLEM
This research is conducted to examine how good product are satisfying the consumer and how it’s
better than other products in the market. Do the present customers will suggest the product to
others? How to defined the competitors and conquer the market.?

OBJECTIVES OF THE STUDY

 To identify the customer satisfaction about havells electrical product.
 To examine the strategy analysis of the havells’ electrical equipment
 To know about the level of satisfaction of customer towards havells product.

 To understand the areas of improvement about which customer are not happy.

 To understand the factor affecting customer preference for havells electrical product.

SCOPE OF THE STUDY:

This present study is to analysis the consumer buying satisfaction of havells electrical product
which help to know the level of consumer satisfaction and to increases the level to attract the
consumer on their brand in future. This study is carried out in Bangalore and outcomes of this
study are applicable to Bangalore location only and may not be applicable to other areas.

LIMITATIONS OF THE STUDY

 The study will be conducted based on primary and secondary source of data.
 There might be time constraint to conduct study so in-depth study is not possible.
 Data collection has been limited only.

Page | 3
  Primary data will be collected through questionnaire (Google forms) , email and person as
well.
 Secondary sources of data will be used in research which might not be sufficient and
exhaustive.

RESEARCH METHODOLOGY
The research method used for present study is exploratory researches, using structured and
predesigned questionnaire. In this method the information is gathered mainly through personal
interview. The survey consists of gathering data by interviewing limited number of respondents.

Research Design
Research design is a plan comprising the researcher decision about the procedure of collection of
data for a given study. Research design is nothing but systematic methodology in collecting
accurate information for interpretation with economy in procedure. Qualitative type of research
tool is used for the collection and analysis of data. The study describes “havells India limited”
industry on electrical product.

SOURCE OF THE DATA

Primary data
 Primary data collected by administering the structured questionnaire to the selected sample
through Google forms and email and in person as well.

Secondary data

 The data will be collected through secondary source of data such as company website,
books, published articles, literature surveys, Journals, E-sources (E-Journal, E-articles),
Company reports and Journals.

Sampling
Sample size – By considering the time sample is collected from 30 respondents.

Page | 4
Sampling method – Convenient sampling method is used to select the respondents.

PLAN OF ANALYSIS
 Based on the primary and secondary information collected for the study, the analysis of
study will be highlighted by identifying findings, areas of improvement and discussion to
know the objectives framed are fulfilled.

CHAPTER SCHEME

CHAPTER 1: Introduction of the industry.

CHAPTER 2: Organization profile.

 Background
 Nature of Business
 Workflow Model
 Product/Service profile
 Ownership Pattern
 Achievements/Awards
 Future growth and prospects

CHAPTER 3: Mckinsey’s 7s Framework and Porter’s Five Forces Model.

CHAPTER 4: SWOT Analysis

CHAPTER 5: Analysis of financial statements.

CHAPTER 6: Learning Experience

Page | 5
BIBLIOGRAPHY

https://en.wikipedia.org/wiki/Havells.

https://www.havells.com/en/aboutus/fouder-
https://www.moneycontrol.com/
https://havells.com/en/consumer.html.

Page | 6