Course Introduction

DIGITAL TRANSFORMATION OF BUSINESS(DTB)

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Let us think about the given situation?
▪Digital Transformation of
Business is part of EPGDM
program.

▪You are given the Course

Outline of DTB.

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Three Questions
Why is DTB course
important?

How will the

What is DTB
DTB course be
course all about?
taught?

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Let me answer, which is equal to
course outline of DTB

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Question and Answer
1. What is DTB course all about? General Details

2. Why is DTB course important? Course Description, Student Learning

Outcomes

3. How will the DTB course be taught? Organization and Delivery, Course
Resources, Session Plan, Rubrics for Offline Engagement, Live Project

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What is DTB course all about?
General Details
Credits 2.5 15 Hours of Online Live Sessions and 10 Hours of Offline
Engagement (Total 25 Hours)

Faculty Name and Area Dr Ajit Kumar Information System Area

Contact Details ajit@ximb.ac.in Landline: +91-674-6647717

Mobile: +91-9145751326

Program Executive PGDM-VIL Xavier Institute of Management, Xavier University,

Bhubaneswar
Academic Year 2021-2022 Term 3

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Why is DTB course important?
Course Description
▪ Digital is DNA of Business - The digital revolution has influenced every industry, and
nowadays, there is a digital element in every aspect of the business.
▪ Every business that has begun before the Internet now faces the same challenge on
how to transform to compete in this digital economy.
▪ The rules of business have changed. The traditional companies need to rethink their
underlying assumptions about people (customers, employee) processes, technology,
and innovation.

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▪ Therefore, almost every company aspires to digitally transform their
business, but most lack the digital transformation management expertise.

▪ Based on the ‘extent of change,’ digital transformation is of three types:

▪ offering new product and services line,
▪ market penetration or new market development,
▪ internal process improvement.
▪ This course is about third type of digital transformation, wherein
students need to improve internal process of business.

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Student Learning Outcomes
On successful completion of the course, students will be able to
1. Understand Digital Transformation and its types
2. Understand how digital transformation can improve business functions
and processes such as marketing, sales, purchasing, logistics, human
resources, IT, accounting and finance, and so on
3. Use emerging technologies, particularly AI, to improve business
processes (value chain)

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3. How will the DTB course be taught?
Organization and Delivery
▪ The course has 12 online sessions. Each session is for 75 minutes.

▪ The sessions are aligned with the book chapter, cases, and articles.

▪ In all sessions, the instructor will deploy a lecture, short case discussion, and class exercise to
achieve the course's learning outcomes.

▪ The purpose of class exercise and case study is to grasp the concepts being discussed.

▪ As the Digital Transformation of Business is a highly evolving area (changes are happening
daily), the instructor will provide customized and up-to-date case-let and exercise during the
study.

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Course Resources
▪ Textbook
• Gupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your
Business. 2018

▪ Reference Book
• Rogers, D. L. The digital transformation playbook: Rethink your business
for the digital age. Columbia University Press. 2016
• Dumas, M., La Rosa, M., Mendling, J., & Reijers, H. A. Fundamentals of
business process management. 2013

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Session Plan
Session 1-3 – What – Connecting the dots
Session 4-6 – Why – Digital Transformation of Business
Session 7-12 – How – Perform Digital Transformation of Business
through hands-on

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Rubrics for Offline Engagement
▪ There are 14 tutorial videos (10-15 minutes) in the course.

▪ The tutorial videos' objective is to enable the students to get familiar with a particular
topic either before the session or to internalize the learning from the sessions through
various concepts or theories after the session.

▪ There are two discussion forums in the course, and students are required to
participate and contribute to both the forum discussions.

▪ Students must watch the tutorial videos and complete the engagement quiz or
discussion forum as instructed by the faculty.

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Live Project
Guidelines for Live-Projects will be shared after the 4th Session.

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