Detailed Lesson Plan No.

2
Content Standard
Performance Standard
Learning Competency and its Code
Key Concept
I. LEARNING OBJECTIVES
Learning Area: ENGLISH
Quarter: THIRD
Week: 2
Grade Level: 8
Duration: 1 hour
The learner demonstrates understanding of: East Asian literature as an art
form inspired and influenced by nature; relationship of visual, sensory, and
verbal signals in both literary and expository texts; strategies in listening to
long descriptive and narrative texts; value of literal and figurative
language; and appropriate grammatical signals or expressions suitable to
patterns of idea development.
The learner transfers learning by composing and delivering a brief and
creative entertainment speech featuring a variety of effective paragraphs,
appropriate grammatical signals or expressions in topic development, and
appropriate prosodic features, stance, and behavior.
Analyze intention of words or expressions used in propaganda techniques.
EN8V-IIIg-26
Propaganda Techniques: Bandwagon, Testimonial, Transfer, Emotional
Words, and Card Stacking
A. Distinguish appropriately the different propaganda techniques;
B. Write what propaganda techniques are used in the sentences; and
C. Demonstrate the use of propaganda techniques through different
activities with appreciation of their use in communication.

II. CONTENT
References Internet and Youtube
Resources
III. LEARNING PROCEDURES
A. Preliminary Activities
1. Drill
Ask the students about their past lesson which is Examining Biases.

Bias is an unbalanced weight in favor of or against an idea or a thing. Bias

2. Review can exist on views on religion, political ideology, financial influence,
misfortune and more. Sometimes people may develop biases for or against
to another person depending on the strong inclination on his/her mind. A
bias may sometimes be favorable or unfavorable.

Let the students watch the youtube video entitled Nature is

Speaking.
Link: https://www.youtube.com/watch?v=WmVLcj-XKnM&t=38s

Engage them to a discussion about their reaction to the video.

3. Motivation
Make sure to ask the following questions:
1. What is the message of the video?
2. Does it convince you to protect mother nature?
3. What kind of video was it?

B. Developmental Activities
 Propaganda Techniques

When a piece of writing tries to persuade you to think or feel a

certain way, it is called propaganda.

It is a form of communication that creates an emotional appeal to

accept a particular belief or opinion, to adopt a certain behavior or to
perform a particular action. Sales talk and political speeches are
obvious examples propaganda, aimed at persuading you to buy a
product or vote for a certain candidate. One of the most widespread
forms of propaganda is advertising.

Advertising calls the attention of the public to a product or business,

especially to promote sales.

Types:

1. Bandwagon – An advertising technique that tries to get

the target audience to jump on board, so as to not "miss
out" on what everyone else is doing. It focuses on the
target audience's desire to be included.

It persuades people to do something by telling them that

others are doing it.

Video: Share a Coke USA Commercial.mp4s

1. Activity
2. Testimonial – It uses a famous person, influencers,
authority figures, or experts in the field to convince
people that their product is worth your money.

Video: Galaxy A80 Official Trailer _ BLACKPINK

Commercial.mp4

3. Fear Appeal – It is a persuasive message that attempts to

arouse fear in order to divert behavior through the threat
of impending danger or harm.

Video: Philippines - Protect Your Family, Stop Smoking!

- Policy.mp4

4. Glittering Generalities – It employs fancy words and

strong slogans to leave an impact on the audience
receiving the message.

It makes use of fancy words that elicit a positive response

or feeling from you. In turn, this feeling is what makes
you want to buy the product, try the service or become
affiliated with the brand.

2. Analysis Ask the students to do this activity.

 Identify what propaganda techniques are used in the following
advertisements and situations.

1.

2.

3.

4. Marie notices that many of her friends have started eating a low-carb
diet and drinking protein shakes. Marie decides that this must be the
healthy way to eat, so she joins them.

Direct the students to come up with the following abstractions:

1. In persuading people to do something by telling them that others are

doing it, what propaganda technique are you going to use?

Key Concept: Bandwagon

2. What propaganda technique is used when you use an expert or a famous

person to persuade people?
3. Abstraction
Key Concept: Testimonial

3. What propaganda technique is used when you illicit fear to change the
people’s behavior?

Key Concept: Fear Appeal

4. In persuading people, you use fancy words to attract their attention.

Key Concept: Glittering Generalities
4. Application Group the students into four. Each group will be given differentiated
 activities and will be asked to perform afterwards. Each group will be
given 15 minutes to do the activity and 3 minutes for the presentation.

GROUP 1:
Create a 1-minute advertisement promoting a local store/restaurant in Mati
using BANDWAGON PROPAGANDA.

GROUP 2:
Create an illustration/drawing promoting a product using GLITTERING
GENERALITIES.

GROUP 3:
Create a FEAR APPEAL PROPAGANDA in a form of a jingle about the
harms of using illegal drugs.

GROUP 4:
Pretend to be a famous celebrity and create a short speech to campaign
your chosen political candidate. (TESTIMONIAL)
Let the students answer the following evaluation.

Write what propaganda techniques are used in the following sentences.

Write BANDWAGON, TESTIMONIAL, GLITTERING
GENERALITIES or FEAR APPEAL on your ¼ sheet of paper.

1. Cathy is opposed to social media because she would rather have a face-
to-face conversation. However, more and more of Cathy's friends have
joined social media sites, so Cathy feels like she needs to create an account
IV. EVALUATION as well.
2. Nike shoes were sold out because Coco Martin promoted the shoe
brand.
3. A television commercial portrays a terrible car accident, and reminds
viewers to wear their seat-belts.
4. When Catriona Grey endorses Creamsilk, more women started using it.
5. Anna’s mother bought a new vacuum cleaner when she saw ‘Buy this,
and change your life’ on the packaging.

Ask the students to choose one propaganda technique and create a 60-
V. AGREEMENT/ASSIGNMENT
second video advertisement.
VI. REFLECTION
A. Number of learners who earned 80% in the evaluation.
_______________________________________________________________________
B. Number of learners who require additional activities for remediation who scored below 80%.
_______________________________________________________________________
C. Did the remedial lessons work? Number of learners who have caught up with the lesson.
_______________________________________________________________________
D. Number of learners who needs to continue to remediation.
_______________________________________________________________________
E. Which of my teaching strategies works well? Why did these work?
_______________________________________________________________________

Writer: Patricia Carla N. Undang

School: City of Mati National High School
Division: City of Mati
Illustrator: Insert Name Here
School:
Division: