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Journal of Business Ethics (2010) 93:21–37  Springer 2009

DOI 10.1007/s10551-009-0179-9

An Examination of the Layers


of Workplace Influences in Ethical
Judgments: Whistleblowing Likelihood Eileen Z. Taylor
and Perseverance in Public Accounting Mary B. Curtis

ABSTRACT. We employ a Layers of Workplace Influ- not been completely successful in eliminating ethical
ence theory to guide our study of whistleblowing among violations by accountants (Kaplan, 1995; Lee, 2002).
public accounting audit seniors. Specifically, we examine While the Enron catastrophe is the most salient case
professional commitment, organizational commitment of ethical violations, many other instances of severe
versus colleague commitment (locus of commitment), ethical breaches have slipped past firm and corporate
and moral intensity of the unethical behavior on two
governance and quality controls.1 Because of these
measures of reporting intentions: likelihood of reporting
and perseverance in reporting. We find that moral
continued breaches, confidential reporting mecha-
intensity relates to both reporting intention measures. In nisms have received significant attention in recent
addition, while high levels of professional identity years. However, new rules and legislation dictating
increase the likelihood that an auditor will initially report the availability of hotlines and policies to discourage
an observed violation, the auditor’s commitment to the retaliation of whistleblowers (for example, the
organization drives perseverance in reporting. Results Sarbanes-Oxley Act of 2002) have not made hotline
may assist organizations and researchers in their under- usage as prevalent as one might expect. In search of
standing of antecedents to whistleblowing as a form of possible explanations for this apparent reluctance to
corporate governance and of the effect of these anteced- engage in whistleblower activities, we investigate the
ents on whistleblowing perseverance. influence of organizational factors, less explored than
the personal and contextual determinants of whis-
KEY WORDS: ethics, moral intensity, organizational
tleblowing (Finn, 1995) – even though these factors
commitment, professional identify, whistleblowing
may be the most responsive to organizational gov-
ernance (Jenkins et al., 2008). Specifically, we
examine a set of workplace influences that may sway
an individual’s intentions to initially report, and then
persist in reporting, unethical behavior.
All that is necessary for the triumph of evil is that good We investigate this phenomenon in a public
men do nothing. accounting context. Few studies have considered
– Edmund Burke (1729–1797) whistleblowing in public accounting, although many
firms have recently made confidential reporting
mechanisms available to their employees.2 This con-
text provides an appropriate setting for a test of our
Introduction theories, as public accounting commonly requires
individuals to work as part of a team, encompasses
Despite the depth and breadth of authoritative strong professional and organizational cultures, and
standards available to guide accountant and auditor requires its members to operate under common pro-
conduct, numerous stories in the press as well as fessional standards. The study of whistleblowing is
academic research indicate that these standards have particularly important in public accounting due to the
22 Eileen Z. Taylor and Mary B. Curtis

recency of hotline availability, as well as the significant person judging the ethical behavior of another (Hooks
obedience and conformity pressures that public et al., 1994). Second, whistleblowing is often anony-
accountants face, at all levels and across accounting mous (Miceli et al., 2008), depriving the reported-on
firms of all sizes. individual the right to face his or her accuser. Third,
In multivariate analyses, we find that professional whistleblowing often entails reporting outside of the
identity, locus of commitment (organization versus established lines of communication and authority.
colleague), and moral intensity are significant across Finally, whistleblowing requires trust in those at the
both ‘‘intention to report’’ measures (likelihood of top of the organization to take appropriate actions
reporting and perseverance in reporting). In evaluating when they learn of misdeeds by their employees.
the measures of reporting intention separately, we find Unfortunately, even when wrongdoing is detrimental
that while high levels of professional identity increase to a large number of people external to the organi-
the likelihood that an auditor will initially report an zation (e.g. fraudulent financial reporting resulting in
observed violation, the auditor’s commitment to the artificially high stock prices), those internal to the
organization drives perseverance in reporting. As organization often view the whistleblower’s report
expected, auditors are more likely both to report and to (rather than the initial wrongdoing) as the cause of
persevere when moral intensity is high. their losses. Evidence of widespread retaliation and
This research contributes to the body of academic cost to the whistleblower himself is well documented
literature on ethics and whistleblowing in several (Jos et al., 1989). However uncomfortable we are
ways. First, we explore determinants of whistle- with the notion of reporting on the behavior of others,
blowing through a new lens, which we call Layers of whistleblowing is an important organizational con-
Workplace Influence. This perspective allows us to trol. Indeed, industry surveys (KPMG, 2006; Price-
study the varied commitments that influence indi- WaterhouseCoopers, 2005) and academic research
viduals’ ethical judgments. Second, we consider locus (Kaplan, 1995; Miceli and Near, 2002) support the
of commitment which recognizes that whistleblowers contention that reporting mechanisms aid in the
must trade-off their commitments to their colleagues prevention and detection of unethical behavior.
versus their firm in deciding whether to report
observed unethical behavior. Finally, we evaluate
perseverance of reporting to further our understand- Persistence of whistleblowing
ing of the behavioral dynamics beyond that of initially
reporting wrongdoing. The study informs the practice Rest (1986) asserts that, once an ethical decision is
community in understanding the likely behavior of made, the person must have sufficient perseverance,
their employees in similar situations, as well as the as well as other skills, to be able to follow through on
potential effectiveness of corporate governance poli- his/her moral intention, to withstand fatigue, and to
cies regarding the reporting (both initial and persis- overcome obstacles. It is unfortunate, yet nonetheless
tence) of unethical behavior. true, that the first reports of unethical or illegal
activities are often ineffective (Van Scotter et al.,
2005). There are many possible explanations for this,
Theory and hypothesis development and no general rule as to which holds in a given cir-
cumstance. This is as true in non-accounting domains
According to Miceli and Near (1984): as in accounting. In the development of their original
framework for the study of whistleblower behavior,
Whistleblowing relates to actions taken by current or Near and Miceli (1985) state that whistleblowing
former organizational members to report illegal,
represents a process rather than an event, and that the
unethical, or illegitimate activities, which are under
whistleblowing decision may be repeated in various
the control of management, to persons who are willing
and able to correct such misconduct. forms. The notion of persistence is important because
whistleblowing often occurs in multiple stages – the
Whistleblowing has a checkered reputation, at best. initial report, which may or may not result in the
First, it directly implies ethical failure and involves one desired reaction, and potentially, repeated subsequent
Whistleblowing Likelihood and Perseverance in Public Accounting 23

reports, which may increase the likelihood of the commitment to firm and compare this relationship
desired reaction as well as the potential for retaliation. with professional identity.
It appears that, in many cases, successful whistle- In the study of whistleblowing, it can be assumed
blowing requires not merely an initial report, but, that these complex relationships lead to multiple
more importantly, persistence in reporting. For influences on an individual’s decision to report an
example, in one of the most publicized instances of ethical violation (Figure 1). At the outer most layer
internal reporting, Sherron Watkins wrote to Enron lies the accounting profession. One can think of an
CEO and President of the Board Kenneth Lay, then auditor’s professional identity as his or her affinity for
spoke personally to Lay, and later spoke to the public and identification with the audit profession. Within
accountants (Pasha, 2006). Watkins’ reports demon- the profession are public accounting firms. Auditors
strate these two facets of whistleblowing, the initial can be committed to the profession and the orga-
report, and subsequent reports or persistence. Rest nization, neither, or both of these entities (Aranya
(1986) calls this ‘‘persistence in the face of obstacles.’’ and Ferris, 1984). Individuals also vary in commit-
Thus, our study includes likelihood of reporting, as an ment to their colleagues within the organization.
important measure of initial whistleblower reporting In-group bias suggests that individuals co-operate
intentions, as well as perseverance of reporting, as an with members of their group more than with non-
important measure of whistleblower success. group members (Hewstone et al., 2002). Because of
the trade-off between protecting one’s organization
or one’s colleagues in ethics reporting situations, we
Layers of workplace influence consider organization and colleague commitment
to be on a continuum, with the organization at one
Becker (1992) proposed a multiple-constituency end and colleagues at the other. Finally, at the
approach to the study of commitment in the center of these various and oft-conflicting layers of
workplace, demonstrating that employee commit-
ment to top management, supervisor, and work
groups contributed significantly beyond organiza-
tional commitment to the prediction of many
actions, including prosocial organizational behavior.
PROFESSION
Similarly, Meyer and Allen (1997) assert that there
are many entities within the world of work to which
ORGANIZATION
one might become committed, including the orga-
nization, profession/occupation, manager/supervi-
COLLEAGUES
sor, and work team. Becker and Billings (1993) used
cluster analysis to identify differing patterns of
commitment to various constituencies. Within the VIOLATION

organization, they found that individuals may be


locally committed (to co-workers), globally com-
mitted (to upper management and the organization),
committed (possessing both local and global foci),
and uncommitted (those attached to neither the
organization nor colleagues). As Meyer and Allen
(1997) suggest, it is possible to imagine an additional Figure 1. Layers of workplace influence affecting
layer of commitment and, therefore, complexity in the decision processes of a potential whistleblower. Pro-
these commitments – commitment to the profession. fession = Commitment to the accounting profession.
Aranya and Ferris (1984) assert that individuals may Organization versus Colleagues = Locus of Commitment
be committed to any of these various layers, with the between the firm and one’s colleagues. Violation =
pattern of commitment varying on an individual Moral Intensity of the violation, itself, within the context
basis. Finally, Bamber and Iyer (2002) evaluate of public accounting.
24 Eileen Z. Taylor and Mary B. Curtis

commitment is the ethical violation itself and the one of its members fails to adhere to professional
individual’s personal reaction to it. One may be standards or codes of ethics (May 2002).
committed to the profession as well as to the firm, This desire to protect the profession may also
but feel that the core issue, the unethical or illegal motivate auditors to avoid public disclosure of vio-
event, is not critical enough to warrant reporting. lations of those guidelines. Thus, auditors with
Conversely, one may show evidence of low com- strong professional identities may be inclined to re-
mitment to the profession or the firm, but the event port internally the unethical acts of their colleagues,
may be so egregious that the individual feels he or both as a means of rooting out violators and of
she must act. Individuals must weigh all of these protecting their profession from possible public
influences, attending to each of the layers during their exposure of the violation. Indeed, Kaplan and
decision process, to arrive at their reporting intention. Whitecotton (2001) found that professional identity
The following discussion addresses each factor indi- was positively related to perceptions of responsibility
vidually. for reporting the unethical acts of others.
We propose the following hypothesis.

Professional identity H1: Professional identity is positively associated


with reporting intent.
Professional identity, a component of a person’s
social identity, is the notion that individuals self-
classify based on their profession.3 Professional
identity is commonly defined as the strength of an Locus of commitment
individual’s identification with or involvement in a
profession (Aranya et al., 1981). For example, Organizational commitment represents the strength
auditors begin engaging in impression management of employees’ identification with and involvement
with their earliest training, acting in ways that in a particular organization, a strong belief in orga-
communicate their membership in the profession nizational goals and values, and a willingness to exert
(Kosmala and Herrbach, 2006). One way in which considerable effort on behalf of the organization
individuals demonstrate professional identity is (Porter et al., 1974). Public accounting firms seek to
through adherence to the standards and practices of develop robust organizational cultures, based on
their profession. The American Institute of Certified organizational commitment, in which members are
Public Accountants (AICPA, 2006) Code of Pro- indoctrinated in a number of ways (Jenkins et al.,
fessional Conduct, Generally Accepted Auditing 2008). Individual employees may exhibit varying
Standards, Public Company Accounting Oversight levels of organizational commitment, depending on
Board (PCAOB) standards, as well as state ethics many factors, including their length of employment
laws and regulations provide guidelines for auditors and job satisfaction.
regarding acceptable behavior. Auditors become Commitment to the organization contrasts with
familiar with these guidelines throughout their colleague commitment, which involves a sense of
careers: they learn of them in college, they study responsibility, reliability, and readiness to support
them for licensure and renewal, they read them colleagues within an organization (Junger et al.,
when beginning employment at their firm, and they 2007). Meyer and Allen (1997) assert that people
live them during their professional careers. Jeffrey need to be committed to something: if individuals
and Weatherholt (1996) find that accountants’ pro- become less committed to their organization, they
fessional commitment is positively associated with may channel their commitment in other directions,
rule observance attitudes, such as adhering to pro- such as to their colleagues. Additionally, certain
fessional practices, standards and codes of ethics. This circumstances may prompt auditors to act on behalf
professional identity, leading to standard adherence of their colleagues, mindless of the welfare of the
and rule observance attitudes, may further manifest firm as a whole (Osburn et al., 1990). Thus, unlike
itself through a desire to protect the profession from professional identity, which exists independent of
reputational damage, such as that sustained when organizational affiliation,4 organizational (firm) and
Whistleblowing Likelihood and Perseverance in Public Accounting 25

colleague commitment intertwine in many instances – such influences than previous studies that considered
at times one sustains the other (Abbott et al., 2006), only one side of this relationship.
and in other circumstances, such as when a colleague In recognition of Ray’s (2006) ‘‘web of commit-
performs an unethical act, they create conflicting alle- ments’’ and Graham’s (1986) ‘‘loyalty prioritization,’’
giances (Trevino and Victor, 1992). Ray (2006) points we define locus of commitment as the direction
to a ‘‘web of commitments’’ which results in con- to which one’s allegiances turn when an ethical
flicting needs of individuals in multiple relationships. dilemma pits organizational and colleague commit-
While an organization might experience negative ments against one another. We theorize that, when
consequences if standards’ violations go unreported, a contemplating reporting, an individual will weigh the
co-worker will likely suffer negative effects if his or her harm to the organization from not reporting against
standard’s violation is exposed. The question arises as to the harm to the colleague from reporting. Given that
how observers of unethical acts react when the needs unreported acts can cause future damage to the firm
of the organization and of co-workers are in conflict. and reported acts can cause immediate damage to the
When contemplating making a report, an auditor must colleague who is the subject of the report, we expect
choose between his or her commitments to the two those individuals with greater organizational com-
parties, weighing the harm to the organization from mitment to exhibit greater reporting intentions and
not reporting against the harm to the colleague from those with greater colleague commitment to dem-
reporting. Inevitably, one must balance how much onstrate lower reporting intentions. The locus of their
harm to whom versus how much benefit to whom commitment will determine which potential harm is
(Elliston, 1982). Graham (1986) suggests that potential most influential in their reporting decision.
reporters must use loyalty prioritization during their Based on the above arguments, we propose the
decision-making processes, contrasting the two polar- following hypothesis:
izing influences of team loyalty and conscientious
individualism. Thus, whistleblowing may be the pro- H2: Organizational (colleague) commitment is
totypical example of the ‘‘damned if you do, damned if positively (negatively) associated with report-
you don’t’’ scenario. ing intent.
Organizational employees have three options to
address an unsatisfactory situation faced within an
organization: (1) exit the organization, (2) voice
discontent (i.e., blow the whistle), or (3) remain Moral intensity
silent (Mesmer-Magnus and Viswesvaran, 2005).
Employees with greater organizational commitment In our Layers of Workplace Influence theory, the
may prefer voice to exit. Near and Miceli (1985) moral intensity of an observed unethical act is the
suggest that internal reporters will demonstrate high innermost layer of commitment – commitment to
levels of firm loyalty in their initial decision to one’s own moral beliefs. Numerous studies consider
report. Two studies have tested that theory: Mes- whistleblowers’ behavior in light of moral intensity
mer-Magnus and Viswesvaran (2005) expected and its individual components. Jones (1991) asserts
organizational commitment to be positively related that individuals assess the moral intensity of observed
to both reporting intent and actual reporting and ethical violations on six dimensions. Coram et al.
Sims and Keenan (1998) expected organizational (2008) evaluates auditors’ perceptions of reduced
commitment to be positively related to external audit quality acts with respect to three components
reporting. Since neither study found significant of Jones’ moral intensity model (magnitude, social
results for organizational commitment, it is possible consensus, and probability of effect). Findings
that a consideration of the influence of organiza- suggest that auditors’ behavior is issue-contingent,
tional commitment on whistleblowing without the depending on their perception of moral intensity.
offsetting consideration of colleague commitment Further, measures of magnitude and probability
provides an incomplete view into this complex web differ among auditors’ thus influencing individual
of influences. Thus, our proposed theory of locus of ethical judgments. McMahon and Harvey (2007)
commitment may better address the true nature of find relationships between several moral intensity
26 Eileen Z. Taylor and Mary B. Curtis

factors (probable magnitude of consequences and single notion of moral intensity. This combined
social consensus) and ethical judgments. construct addresses an individual’s moral commit-
Miceli et al. (1991) studied the whistleblower ment through the evaluation of a situation with
intentions of internal auditing directors, finding respect to its seriousness and the related degree to
those directors less likely to report incidents of which the individual feels he or she is morally
wrongdoing ‘‘when they did not feel compelled required to respond.
morally or by role prescription to do so.’’ These We propose the following hypothesis:
feelings of moral compunction and role prescriptions
form the basis of the moral intensity of a situation. H3: Perceived moral intensity is positively associ-
Graham (1986) asserts that once an individual ated with reporting intent.
becomes aware of an ‘‘issue of principle,’’ the indi-
vidual must assess the context. Similar to Miceli et al.
(1991), Graham suggests that the positive contextual
motivations toward reporting the unethical acts of Research method
others are a combination of the perceived seriousness
of an unethical behavior and the perceived responsi- Sample
bility to act on this behavior. These two factors
possess a reciprocal relationship in that serious issues Participants were practicing auditors from an inter-
may generate increased feelings of responsibility to national (Big-4) public accounting firm, participat-
respond. Indeed, most studies measuring these indi- ing in a multi-day firm training program for audit
vidual constructs have found them to be highly cor- seniors. The use of a single firm was considered
related (Curtis, 2006; Kaplan and Whitecotton, advantageous in this case due to differences between
2001). firms in the way in which whistleblower reports are
With respect to seriousness, Near and Miceli taken and resolved. These participants should have a
(1985) propose that the seriousness of the ques- common view of how the mechanism works, thus
tionable activity will be positively related to removing the variance of a factor that was not of
reporting. Seriousness implies that others will also interest to us – the actual methodology of the
see the need for reporting and that serious violations whistleblower mechanism. We provided no incen-
are more likely to result in actions to correct the tives for completion, although their firm encouraged
situation. Thus, the more serious the activity, the participation as a component of their support for
more likely the report will result in action, leading academic research.
an individual to be more willing to report. Finn Audit seniors (the majority of our participants)
(1995) notes that organizations play a part in edu- have adequate experience and are sufficiently
cating employees about how to distinguish material knowledgeable about professional standards to rec-
wrongdoing from immaterial issues. Several studies ognize the ethical violations embedded in our three
involving accountants have found support for this scenarios. At this level, they also have adequate
relationship (Curtis, 2006; Kaplan and Whitecotton, socialization into the public accounting profession
2001; Miceli et al., 1991). such that their reactions to the scenario behaviors
Miceli and Near (1994) point out that individuals should be typical of public accountants at various
whistleblow because of their own morality – they levels in the firm.
feel a responsibility to report. In addition, the One hundred and twenty-three practicing senior
AICPA Code of Professional Conduct (AICPA, auditors participated in the study. Three individuals
2006) creates responsibility by requiring auditors to provided incomplete answers, resulting in a sample of
report certain violations. Prior research has found a 120. The group was evenly split by gender, with mean
positive association between auditors’ intent to (SD) age of 27 (2.9) and three (0.34) years of profes-
report and feelings of personal responsibility (Kaplan sional auditing experience. Two-thirds had taken
and Whitecotton, 2001; Schultz et al., 1993). college courses with at least a module on accounting
Based on the above discussion, we combine the profession ethics and 93% had received ethics training
constructs of seriousness and responsibility into a post-graduate. Only 5% of the participants had
Whistleblowing Likelihood and Perseverance in Public Accounting 27

received no ethics training. Two-thirds of the par- personally performs audit procedures typically com-
ticipants were born in the US, although most were pleted by a staff auditor (violation of AU 150.02). In
educated at universities in the US. One-third of the the third scenario, during an audit of a car dealership,
participants were licensed CPAs. Finally, consistent the auditor observes his supervisor driving a car from
with prior research, about one-third had previously the client’s inventory. Additionally, the supervisor
experienced a situation similar to any described in the has discouraged the auditor from performing certain
scenarios. Table I presents the primary data for level, audit steps typically completed in prior year audits
age, and gender, as well as their correlation with (violation of AU 311.34). The mean (SD) of per-
dependent and independent variables. ceived moral intensity for the three vignettes was 81
(21.4), 65 (31), and 92 (14), within a possible range
of 0–100. The pattern of results reported here for the
Procedure three vignettes combined holds across each indi-
vidual vignette.
We tested the hypotheses using a research instru-
ment in which public accountants reacted to three
vignettes describing the unethical behavior of a Dependent variables
colleague. The research protocol called for proctors
to begin the session by introducing themselves and After each vignette, auditors provided their likelihood
the exercise, and asking participants to read the to report, as well as their perseverance of reporting
Institutional Review Board notification, which intent. Likelihood of reporting (the typical measure
assured participants of their anonymity and right to employed in whistleblowing studies) is the average of
non-participation without penalty. Proctors distrib- intention questions across the three vignettes, using a
uted the paper-based research instrument and par- 0–100 point scale; endpoints are very unlikely and
ticipants completed the materials at their own pace. very likely. Perseverance is measured in each scenario
All completed the research instrument within 1 h using a 5-point scale, with options moving progres-
and none took an unreasonably short time (less than sively higher through the organization, beginning
35 min). Participants were able to refer back to any with ‘‘would not tell anyone’’ through ‘‘would pursue
portion of the materials during the session. The to as high a level as needed to get satisfactory action.’’
authors and two assistants conducted the sessions. See Appendix A for this measure.
The research materials began with a short intro- Prior whistleblowing research has not considered
duction to a hypothetical public accounting firm for the perseverance measure. However, we include it
which they were to assume they worked. Then par- because we agree with Elliston (1982, p. 167) who
ticipants read the three vignettes. Following each states, ‘‘Typically several actions are involved in a
vignette, participants answered several questions process of blowing the whistle. Though we can treat
regarding their intent to report the described incident. whistleblowing as one act, to be more precise
The materials ended with scales to measure indepen- we should from the outset be aware that we are
dent variables and demographic characteristics. dealing much more with a series of actions, a
process.’’ Near and Miceli (1985) make similar
assertions. In creating this measure, we envisioned
Vignettes the levels to which one might report an observed
act, increasing the likelihood of resolution as well as
The three vignettes represented various violations of risk of retaliation as they move up the hierarchy
the AICPA Code of Professional Conduct (Curtis within a firm. We expect that one might initially
and Taylor, in press). In the first, the audit supervisor inform a peer of their observation. From this dis-
instructs the auditor to ‘‘sign-off’’ on an uncom- cussion, he or she may then choose to inform
pleted audit procedure as completed (violation of someone at the same level as the observed wrong-
AU 311A.12). In the second, the audit supervisor doer. Based on the feedback from that individual, as
discloses a job offer from the current client (violating well as other factors, the observer may choose to
independence – AICPA Code 101-2) and then inform a superior of the wrongdoer or go even
28

TABLE I
Correlation matrix

Pearson product correlations between variables Descriptive statistics for dependent and independent
variables

LIKELI PERSEV PI LC MI LEVEL AGE Mean Theoretical range Min-Max SD

LIKELI 72.54 0–100 11.1–100 19.84


PERSEV 0.682** 3.90 1–5 1.7–5 0.724
PI 0.349** 0.250** 22.19 6–30 13–30 3.62
LC -0.223** -0.263** -0.402** 9.79 3–15 4–15 2.20
MI 0.637** 0.554** 0.345** -0.318 79.58 0–100 40–100 15.39
LEVEL -0.059 -0.230* -0.117 0.034 -0.065 2.93 1–5 1–4 0.34
AGE -0.038 -0.052 -0.157 -0.228* 0.159 0.083 27 0–99 21–39 3.02
GENDER -0.015 -0.199* -0.071 0.068 0.056 -0.031 -0.097 1.5 1–2 1–2 0.5

* p < 0.05; ** p < 0.01 (two-tailed test).


Dependent variables – reporting intentions: LIKELI likelihood of reporting: how likely are you to report this, on a scale of 0–100% – measure is the average
Eileen Z. Taylor and Mary B. Curtis

across three cases; PERSEV perseverance: what is the highest level you would report this? Answers range from ‘‘would not tell anyone’’ at the lowest end to
‘‘would pursue to as high a level as necessary’’ at the highest end – measure is the average across three cases.
Independent variables: PI professional identity: extent to which participant personally identifies with the accounting profession – higher values indicate greater
identification; LC locus of commitment: lower values indicate a greater commitment to the organization while higher values indicate a greater commitment to
colleagues; MI moral intensity: combination of the seriousness of the event and the individual’s responsibility for reporting the event – measure is average of
seriousness and responsibility across the three cases. Higher values indicate greater intensity; LEVEL level in the firm: higher values represent higher positions
within the firm; AGE age of auditor; GENDER gender of auditor: coded as 1 = male, 2 = female.
Whistleblowing Likelihood and Perseverance in Public Accounting 29

higher. Perseverance is indicated as the level within questions across vignettes and combined these to
the firm where one would terminate the effort at generate an overall measure for moral intensity.
reporting the observed act. In order to assess discriminant and convergent
validity, we performed factor analysis on the indi-
vidual questions representing the professional iden-
Independent variables tity and locus of commitment scales, finding that all
questions for each measure loaded on the appropri-
For Professional Identity, we chose six questions from ate factor with strong reliability. Cronbach’s alpha
a professional commitment scale developed by Ara- for professional identity is 0.79 and the lowest
nya et al. (1981) and used by numerous accounting loading factor analysis was 0.65. Cronbach’s alpha
researchers (c.f. Jeffrey and Weatherholt (1996)). The for locus of commitment is 0.69 and the lowest
5-point scale depicts strongly agree and strongly dis- loading factor analysis was 0.78. Confirmatory factor
agree as end-points, with neutral at the center. analysis, using AMOS, supports the assignment of
We also constructed a locus of commitment scale questions to their theoretical construct. Therefore,
based on the general idea of the questions in the scales scale measures were the sum of all items for each
used by prior research (Aranya and Ferris, 1984; Jef- scale. Table I includes descriptive statistics for these
frey and Weatherholt, 1996). We designed questions variables.
to contrast the trade-off between organizational and Table I also includes correlations among depen-
colleague commitment to highlight the individual’s dent and independent variables. The correlations
loyalties. Although it is certainly possible to exhibit among the independent variables support the
high commitment to both the organization and to expected pattern of attitudes. Specifically, as moral
colleagues, the unique nature of whistleblowing re- intensity increases, so do professional identity and
quires that the individual choose one over the other organizational commitment (as the locus of com-
(Graham, 1986). Participants responded to three mitment). Significant correlations between the
items asserting commitment toward the organization dependent and independent variables provide pre-
over commitment to colleagues, each on a 5-point liminary support for all hypotheses. The dependent
scale with ends of strongly agree and strongly disagree. variables demonstrate significant correlations with
We measure the moral intensity of each vignette moral intensity, professional identity, and locus of
based on the auditors’ perceptions of the seriousness commitment.
of the unethical behavior and the auditor’s responsi- As depicted in Table I, there is significant corre-
bility to report the unethical behavior. Auditors were lation between the two dependent variables.
asked to refer back to the vignettes and indicate Therefore, we employ MANCOVA to assess the
seriousness and responsibility for each on scales of overall relationships between dependent and inde-
0–100, where 0 is least serious or responsible and 100 pendent variables, followed by individual univariate
is most serious or responsible (Kaplan and White- analysis to identify unique patterns of relationships.
cotton, 2001). We combine these measures to gen-
erate a measure of moral intensity for each vignette.5
We include these scales and measures in Appendix A. Tests of hypotheses

As depicted in Table II, multivariate analyses indi-


Results cate that moral intensity and professional identity
significantly relate to reporting intent, supporting
Descriptive statistics and preliminary analyses of measures hypotheses H1 and H3.6 However, the relationship
between locus of commitment and reporting intent
We constructed variables as follows. First, we aver- (H2) is marginal in multivariate analyses.
aged responses to reporting intention questions across In univariate analyses (also presented in Table II),
vignettes to arrive at two overall measures, one each professional identity (H1) significantly relates to like-
for likelihood and perseverance. Next, we averaged lihood of reporting (p < 0.02), but not to perseverance
the responses to the seriousness and responsibility of reporting (p > 0.34). While professional identity
30 Eileen Z. Taylor and Mary B. Curtis

TABLE II
Analyses of variance for moral intensity, professional identity, and locus of commitment on reporting intentions

Source MANCOVA ANCOVA – likeli- ANCOVA –


reporting intent hood of reporting perseverance

F p t p t p

Professional identity 2.63 0.038 2.16 0.016 0.39 0.348


Locus of commitment 1.88 0.075 -0.62 0.252 -1.91 0.029
Moral intensity 37.78 0.000 8.23 0.000 6.65 0.000
R2 0.46 0.34

Dependent variables – reporting intentions: Likelihood of reporting how likely are you to report this on a scale of 0–100% –
measure is the average across three cases; Perseverance what is the highest level you would report this? Answers range from
‘‘would not tell anyone’’ at the lowest end to ‘‘would pursue to as high a level as necessary’’ at the highest end – measure is
the average across three cases.
Independent variables: Professional Identity extent to which participant personally identifies with the accounting profession –
higher values indicate greater identification; Locus of commitment high/low split employed in this analysis to indicate the locus
(organization versus colleague); Moral intensity combination of the seriousness of the event and the individual’s responsibility
for reporting the event – measure is average of seriousness and responsibility across the three cases.

and perseverance are not significantly related in the toward the organization, may increase one’s dedica-
presence of other independent variables, bivariate tion to reporting until the issue is resolved.
correlations (reported in Table I) between the two H3 proposed that moral intensity relates positively
variables are significant. Correlation analyses also sup- to reporting intent. In addition to the multivariate
port the direction of the relationship hypothesized in support for this association, univariate analyses
H1: as professional identity increases, reporting (reported in Table II) support the relationship
intentions increase. These results suggest that profes- between moral intensity and both dependent vari-
sional identity is an important determinant of the initial ables: likelihood of reporting (p = 0.00) and perse-
decision to report observed unethical behavior, but verance (p = 0.00). Correlation analyses (reported in
other factors may have a stronger influence on the Table I) support the direction of this relationship
perseverance of reporting intentions. hypothesized in H3: as moral intensity increases,
H2 predicted that greater commitment to the both measures of reporting intention increase. This
organization would relate positively to reporting suggests that the inner-most layer, one’s commitment
intentions. Recall that multivariate analysis of this to his or her own personal moral judgments, is a
hypothesis was only marginally significant. Univari- significant determinant of both the initial decision to
ate analyses support the relationship of locus of report the unethical behavior of others in the work-
commitment to perseverance of reporting (p < 0.03), place, as well as the extent to which one is willing to
but not to likelihood of reporting (p > 0.25) – persevere in that reporting.
although bivariate correlations support significant In summary, we find that support for H1 (pro-
relationships for locus of commitment with both fessional identity) is supported through multivariate
dependent variables. Correlation analyses also support analyses, correlational analyses for both dependent
the hypothesized direction of these relationships: as variables, and univariate analyses for likelihood of
an individual’s commitment moves toward the reporting. H2 (locus of commitment) is supported
organization and away from colleagues, likelihood of by only marginal significance in multivariate analy-
reporting and perseverance increase. Just as profes- ses, but correlational analyses support the relation-
sional identity appears to impact initial reporting ships for both dependent variables, and univariate
intention, our results suggest that locus of commit- analysis supports the relationship with perseverance.
ment is a significant determinant of the decision to Finally, H3 (moral intensity) is supported with both
persevere in reporting. Thus, locus of commitment, dependent measures of intent. The relatively high
Whistleblowing Likelihood and Perseverance in Public Accounting 31

adjusted R2 values reported in Table II suggest that a three demographic variables (level: F = 2.49,
fairly large proportion of the overall variance in both p < 0.03; age: F = 3.52, p < 0.04; gender: F = 6.33,
likelihood of reporting (0.46) and perseverance p < 0.01) are significant in the multivariate analysis.
(0.34) is explained by this combination of indepen- In univariate analyses, level in the firm and gender are
dent variables. Thus, it appears that auditors are not significantly related to reporting likelihood (level:
more likely to report observed unethical acts when F = 0.62, p > 0.60; gender: F = 1.19, p > 0.25), but
they have relatively greater commitment to their those at lower levels in the firm and males assert a
profession, when their locus of commitment aligns greater intention to persevere in reporting (level:
with their firm, and when they perceive the act to be F = 3.22, p < 0.03; gender: F = 12.10, p < 0.01).
of greater moral intensity. Also in the univariate analyses, age is significantly and
positively related to both likelihood of reporting
(F = 4.83, p = 0.03) and perseverance (F = 5.86,
Post hoc analyses of moral intensity p < 0.02) with younger individuals indicating a
greater likelihood of reporting and persevering.
In our theory section, we argue for the combination Interestingly, these associations with age are not sig-
of the two measures of seriousness and responsibility nificant in bivariate correlations. Thus, only after
into one construct, which we labeled moral inten- removing the variance explained by the layers of
sity. Correlational analyses indicate that the measures workplace influence does age gain significance.
of seriousness and responsibility are significantly Sharma et al.’s (1981) second step, after testing for
correlated (0.674). This strong correlation would interactions, is correlational analysis to determine
suggest that the two variables measure the same if potential moderators are related to predictor
construct. When the two measures are included (independent) or criterion (dependent) variables. As
separately in the analyses depicted in Table II, Table I depicts, age correlates with locus of com-
however, they are each significant (p < 0.01) and mitment, while level and gender relate to persever-
the significance of the other two variables (profes- ance. Additionally, all of the primary dependent and
sional identity and locus of commitment) increases independent variables exhibit correlation. Thus,
slightly. Additionally, tests of mediation do not according to Sharma et al.’s framework for identifying
support a hierarchical relationship between the two moderator variables, moderators are not present for
variables. We feel these results support our conten- the predictor variables in this study.
tion that moral intensity is composed of two related
but separate measures, seriousness of the behavior
and responsibility to report the behavior. The strong Discussion
correlation between the two, however, suggests that
the appropriate treatment for statistical analysis is the This study contributes to the existing whistleblower
combination of the two into one measure. literature by testing a theory of Layers of Workplace
Influence. We isolate the effect of various environ-
mental layers of influence to explain whistleblowing
Post hoc analyses of demographic covariates intentions: namely professional identity, locus of
commitment, and moral intensity. Finally, we con-
We employed the methods suggested by Sharma et al. sider a broader definition of reporting intentions
(1981) to investigate demographic moderators. First, than has previously been considered, including not
we added the demographic variables of current level only likelihood of reporting, but also perseverance in
in the firm, age, and gender to the model reported reporting observed unethical behavior.
in Table II and re-performed the analyses. The We hypothesized that reporting intentions would
hypothesized relationships reported in Table II do increase when the observer’s professional identity
not change with the addition of these variables nor do was greater, when the observer’s locus of commit-
the demographic variables interact with the model ment aligned with their organization rather than
predictor variables. However, we do find that all with his or her colleagues, and when the moral
32 Eileen Z. Taylor and Mary B. Curtis

intensity of the observed behavior was greater. may determine how far they will go in acting on
Results indicate that all predictors relate to reporting those intentions.
intentions. Two prior studies expected, but failed to find, a
Two specific exceptions to this general finding are relationship between organizational (firm) commit-
noteworthy. First, professional identity and persever- ment and whistleblowing (Mesmer-Magnus and
ance in reporting behavior are not significantly Viswesvaran, 2005; Sims and Keenan, 1998). We
related, although professional identity and likelihood believe our results both support their theory and
of reporting are significantly related. Thus, we find explain their lack of results. First, the reporting
the pattern that, in the presence of other variables, intention that is most related to organizational
professional identity is more closely related to initial commitment appears to be perseverance (unique to
likelihood of reporting than to perseverance of our study), rather than likelihood of reporting (the
reporting. However, bivariate correlation confirms dependent variable of interest in these studies).7
that likelihood of reporting and perseverance in- Neither of the prior studies considered this measure
crease as professional identity increases. One possible of whistleblowing intentions. Second, neither study
reason for this finding is that reporting the unethical considered the trade-off of commitment between
behavior complies with professional requirements – the organization and one’s colleagues, which may
there is no professional requirement, however, that more fully explain reporting behavior. Finally,
one continues to report until appropriate action is Aranya and Ferris (1984) discuss inconsistent find-
taken (Lampe and Finn, 1992). Additionally, while ings between professional identity and organizational
an auditor with high professional commitment will commitment, with some researchers asserting that
seek to root out those who violate professional these two must be in conflict. They contend that
standards, he or she may not want to harm the conflict should not arise when organizationally
profession’s identity by persevering to the point that directed behavior is consistent with that specified in
the violation becomes public, thus tarnishing the the professional code. Consistent with that study
reputation of the profession as a whole. and with Bamber and Iyer (2002), we find profes-
The second finding contrary to our expectations sional identity and the firm direction of locus of
is that locus of commitment and likelihood of commitment to be positively related, suggesting little
reporting are not significantly related, although locus professional–organizational conflict. Additionally,
of commitment and perseverance of reporting are Bamber and Iyer (2002) assert that such conflict
significantly related. Thus, we find the pattern that, declines as rank increases. Our participants, audit
in the presence of other determinants, locus of seniors, are relatively low in the organization; none-
commitment is more strongly related to persever- the-less, they demonstrate strong positive correlation
ance than to the initial decision to report. Addi- between professional and organizational commit-
tionally, the significant bivariate correlations confirm ment.
that both likelihood and perseverance increase as We situate our investigation within the context of
one’s locus of commitment moves toward the public accounting because of the role that whistle-
organization and away from colleagues. This finding blowing can play in firm governance (Bedard et al.,
is consistent with Finn (1995) who asserts that, after 2008) and because many public accounting firms have
the recognition of unethical behavior, one faces the recently made confidential reporting mechanisms a
options of resigning from the firm, whistleblowing, part of their governance system. The study of
or doing nothing. The first and third options, impediments to whistleblowing may be particularly
resigning or doing nothing, may not be acceptable to important in public accounting due to the recency of
one committed to his or her firm. Rather, those hotline availability, but also because of the significant
with organizational commitment may persevere in obedience and conformity pressures that public
their reporting to purge their organization of accountants face (DeZoort and Lord, 1994; Lord and
unethical individuals – both for their own good and DeZoort, 2001). The hierarchical structure and
for the good of the organization. Thus, while pro- frantic pace of public accounting may also deter the
fessional identity may influence auditors’ initial introspection necessary to motivate whistleblowing.
reporting intentions, their commitment to their firm Given the recent increased focus on audit firm quality
Whistleblowing Likelihood and Perseverance in Public Accounting 33

control (see, for example, PCAOB, 2004), we believe both from the responses of fellow employees and from
that exploration of auditor hotline reporting ante- management. Therefore, is it possible that auditors
cedents is both timely and relevant. react from a locus of ‘‘fear’’ rather than or in addition
What are the professional implications of these to ‘‘commitment’’? Certainly, a consideration of the
findings? Given that reporting likelihood is most cost of whistleblowing is common in the ethics lit-
strongly influenced by professional identity and per- erature. It is possible that fear is as relevant to the
severance by organizational commitment, firms decision as commitment and may create yet another
should work to align organizational commitment layer to consider. Innumerable press reports suggest
with professional identity. Auditors who believe their that whistleblowers can experience considerable
firm supports the profession and adheres to its stan- repercussions for their actions and that firms and
dards will be more likely to both report and persevere. whistleblower protection laws do not always protect
Is locus of commitment stable over time or can against or compensate for retaliation (Chung, 2008).
the firm influence it? We are of the opinion that We leave the exploration of this issue for future study.
individuals’ positions on this scale may vary over We premise this study on a desire to increase
time. If locus of commitment can waver, then the whistleblowing among public accountants, with the
creation of ‘‘institutional capital’’ or firm loyalty expectation that firms will deal appropriately with the
should be a primary goal of firms (Oliver, 1998). resulting reports and the reported-upon individuals.
The tendency of commitment to fluctuate also We acknowledge that there are differences of opinion
suggests that a consistent and prolonged message may regarding the ethicality of whistleblowing and the
be necessary to secure commitment. Firms may then willingness of firms to encourage whistleblower re-
use that organizational commitment in emphasizing ports. Our perspective is that while we cannot force
the harm that could befall the firm and the profession firms to act or to react appropriately, firms cannot
should unethical behavior continue unabated. react at all if they are unaware of problematic
Finn (1995, p. 309) encourages an organizational behavior. Thus, we consider the act of whistleblow-
attitude change to increase the chance that unethical ing as a necessary, but not sufficient, step in the process
and unacceptable practices are detected. Training of firm governance. Once the report is made, those at
programs can serve to communicate and reinforce the upper levels must complete the process by taking
this attitude change. This is consistent with the appropriate actions to resolve the situation. Finally,
report of The Public Oversight Board (2000), which personal feelings toward the observed individual may
encouraged firms to utilize acculturation processes to play into the whistleblowing decision. We control for
align the individual goals of their employees with this, but encourage future research to consider the role
firm goals. The report recommended that firm of interpersonal affect in whistleblowing.
leaders frequently deliver a ‘‘positive, constructive Additionally, participants, setting, and task can all
message that is refreshed frequently’’ that applauds limit results. Professional environments, like public
‘‘taking difficult stands’’ when needed. A key part of accounting, may be different from contexts in pre-
firm ethics training should include encouraging vious whistleblowing research – thus, limiting gen-
individuals to use the firm’s hotline. Finally, it is eralizability of results to some extent. In certain
possible that effective mentoring relationships could studies, individuals may exhibit self-serving biases to
reduce the need of employees to utilize anonymous avoid appearing unethical. In this study, participants’
hotlines, instead relying on their mentors to provide anonymity should mitigate this bias. Additionally,
the conduit to those who can appropriately react to widespread impression management on the part of
unethical activity. the participants would bias the study toward no
significant differences between participants. Since
we did find significant differences, we can assume
Limitations that attempts at impression management, if they did
occur, were not sufficient to mask the actual atti-
Finn (1995) asserts that all whistleblowing dilemmas tudes of the individuals. Individuals may have had
involve consideration of previous actions and reactions prior experiences with whistleblowing or with cir-
that are evident in the organizational environment, cumstances similar to those in the vignettes that
34 Eileen Z. Taylor and Mary B. Curtis

could influence their answers. However, based on Hall et al. (2005) propose three dimensions of
data we gathered regarding auditors experiences and professional commitment (identity) that have differ-
analyses including this measure, it does not appear ing effects on employee behavior. Future research
that prior experiences with events such as those could further explore these dimensions concerning
described in the vignettes influenced responses. their influence on whistleblowing intentions. We find
Additionally, absent incentives for performance, organizational commitment and professional identity
subjects may put forth inadequate effort, skewing to be correlated, with no interaction in their effect on
results. While we eliminated the responses of three reporting intentions, while others have found differ-
individuals due to incomplete answers, the remain- ing relationships between the two (Aranya and Ferris,
der appeared to work the exercise diligently. As 1984; Bamber and Iyer, 2002). Future research could
noted earlier, no participants took an unusually short further explore when these two commitments act in
time to complete the exercise. concert and when they conflict, particularly con-
Finally, this survey created an artificial setting, thus cerning ethical dilemmas. Drawing on prior literature
potentially compromising results (Pedhazur and between personal characteristics and ethics,
Schmelkin, 1991). Despite our study of ‘‘real’’ pro- researchers could also investigate auditors’ personal
fessionals in a ‘‘real’’ setting, there may be a difference characteristics and whistleblowing. For both organi-
between an individual’s stated likelihood of whistle- zational and personal characteristics, the model pro-
blowing and that person actually whistleblowing. posed by McDevitt et al. (2007) identifies many
Mesmer-Magnus and Viswesvaran caution research- possible determinants that have yet to be explored.
ers against drawing too strong a relationship between Finally, as firms develop reporting mechanisms,
intent and action. Applications of the Theory of research regarding the effectiveness of various features
Planned Behavior by Ajzen (1991) and many others of these mechanisms will be important. Such options
report a wide range of correlates between intention could include reporter anonymity, communication
and action, but the vast majority (c.f., Dowling, 2009) method, and administration (internal or external) of
find that intent provides predictive support for future the hotline.
action. Certainly, other conditions beyond mere
intent, particularly perceived behavioral control,
influence behavior (Ajzen, 1991). Notes
1
While it is certainly possible for organizations’ or
Future research those who direct them, to be engaged in unethical or
even illegal conduct, internal whistleblowing cannot
This study represents relatively early work on correct this behavior. Thus, the scope of this study is
whistleblowing in audit firms. As the focus on cor- limited to organizations who want to engage in ethical
porate governance increases and as regulation of the conduct and need the assistance of their employees to
auditing profession increases, it will become more identify instances when these standards are violated.
2
important for firms to identify and prevent unethical According to partners in the Big-4 firms, recent
behavior by employees. Future research topics could adoption of hotlines in public accounting is driven both
explore additional organizational variables, such as by recognition of the role that whistleblowing can play
in firm governance (Bedard et al., 2008) as well as re-
organizational structure and culture, mentoring or
cent legal actions by the SEC.
employee turnover intentions, as well as individual 3
Following the lead of Bamber and Iyer (2002), we
variables such as level of cognitive moral develop- use the term ‘‘professional identity,’’ although several
ment, age, gender, locus of control, and education studies also refer to this phenomenon as professional
(McDevitt et al., 2007). Future researchers may also commitment. Jeffrey and Weatherholt (1996, p. 14) de-
identify mediators between the organization’s fine commitment as ‘‘…the relative strength of identifi-
behaviors and those of the employee, such as per- cation with and involvement in a particular profession.’’
4
ceived organizational justice or perceptions of the The independence of professional identity and orga-
success of other whistleblowers’ claims in the same/ nizational commitment is supported by Aranya and Fer-
similar organization/industry. ris (1984) and Bamber and Iyer (2002).
Whistleblowing Likelihood and Perseverance in Public Accounting 35
5
Combining these measures also resolves multicolline- 2. I am more responsible for the success of my
arity issues experienced in prior studies (Kaplan and firm than the personal success of my col-
Whitecotton, 2001). leagues
6
Repeated measure analysis across cases demonstrates 3. I identify more with my firm than with my
that moral intensity is significantly related to variations co-workers.
in reporting intentions between cases (p = 0.00), which
supports our contention that moral intensity is a con- Participants responded based on a 5-point scale:
text-specific indicator. However, professional commit- 1 = Strongly-agree, 2 = Agree, 3 = Neutral, 4 = Dis-
ment and locus of commitment are not significantly agree, 5 = Strongly disagree
related to differences in reporting intentions between
cases (p > 0.21 and p > 0.84, respectively). Addition-
ally, repeated measure analyses mirror the patterns of Moral intensity
significance reported in Table II. Thus, because the
individual cases do not appear to differ in the influence Please rate the seriousness of the violations in
of professional commitment and locus of commitment
each of the scenarios on a scale of 0–100, where
on reporting intentions, we do not find value in delving
0 is the least serious and 100 is the most serious.
into case-specific analyses. Therefore, we average likeli-
hood of reporting and perseverance of reporting across Please rate your responsibility to report the viola-
cases, resulting in one likelihood measure and one per- tions in each of the scenarios on a scale of
severance measure per participant. 0–100, where 0 is the least responsible and 100
7
Mesmer-Magnus and Viswesvaran (2005) looked is the most responsible.
both at intent to report and actual reporting behavior,
but did not consider perseverance.
Perseverance of reporting intention

Appendix A: Experimental measures What is the highest level to which you would report
this event?
Professional identity
1. Would not tell anyone
1. My values are similar to the audit profes- 2. Would tell my peer
sion’s values. 3. Would report to someone at the same level
2. I am proud to tell others that I am an auditor. as the affiliate in-charge
3. I am extremely glad that I chose to be an 4. Would report to someone at the level above
auditor. the affiliate in-charge
4. I really care about the future of public account- 5. Would pursue to as high a level as needed to
ing. get satisfactory action
5. I feel a responsibility to uphold the standards
of public accounting.
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