Professional Documents
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Dove Fish Farm
Dove Fish Farm
MURNA WILLIAMS
NDE/PL/SSL/2059
JULY, 2020
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Dove fish farm is a sole proprietorship business owned by the founder, Mrs. Murna
Williams. Plane to operate the business completely by herself and one assistance
for the first two years. As sales increase, she will bring in more staff to help with
all aspect of operation. My intension is to get 90% market share and became
popular fresh fish seller and producing center. Dove fish farm asset will consist of
three concrete pounds, borehole, Gp tank, generator, pumping machine, pluming,
piping and weighing seals, water test kits and nets.
Dove fish farm objective are to create a fish center that provide the fish needed by
the local and urban population of Plateau state and Nigeria, to be employer of
labour and reduce the rate of unemployment in Plateau state and Nigeria at large,
to achieve a net profit of ₦10million by year two of business operation
The enterprise shall provide quality seed (fingerlings) to farmers and sell quality
and healthy grow out table size catfish to consumers. This product is good, healthy
and proteinase. We shall adopt the best strategies for confining customers and
affordable price at all time. Dove fish farm will be operating in a niche market
where established customers loyalty provides significant competitive advantage.
Dove fish farm is located along St. Perans High School Zarazon Jos East, Plateau
State as the location of the fish farm is close to market and target customers. It is also
marketing risk free zones as securities are always available. Our marketing strategies
is by maintaining and attracting customers at all time and bring providing customers
with quality and healthy fresh fish that is nutrient to the health, giving discount and
free gift occasionally and business card.
The total project cost of Dove fish farm are estimated to the sum of Three Million
Naira only (3,000,000) which is made up of owners’ equity of one hundred
thousand naira only(100,000) and loan required for the business amounts to two
million naira only (2,000,000). Our staffs are two in number the managing director
and its assistance who help in managing the farm, feeding of the fish and securing
the business to avoid thief and other unforeseen and the fish will be sold within or
every 4 months that is quarterly.
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2.1. BUSINESS IDEA
My six months’ practical experience on how to run fish farm and sell them, the
passion I have about fish farming, the comprehensive and intensive
entrepreneurship training and business research on how to run fish farm prompted
me to start up fish farm business.
Its advantages like high nutritional benefit, huge market demand, minimum
financial risk, lower investment, higher profit potential motivated me to establish
fish farm.
My establishment will improve on the quality of fish and add value to the product
as comparing to those in the market.
Cat fish farming is very profitable and lucrative industry in Nigeria agricultural
sector. Catfish farming has no particular session as long as there are enough water
supplies in the pond and adequate food supply for the fishes. Catfish farming
involves either two major sub-divisions which could operate separately or an
integrated process. These two sub-divisions of cat fish farming are the nursery and
grow-out operations.
Catfish nursery operation is the foundation for grow out operation and as such cat
fish farming cannot be operated without nursery. Nursery involves inducement of
the sexually matured female fish to lay eggs, which are then fertilized, incubated
and hatched into fries. The fries will be nurtured for between three and four weeks
into fingerlings. This size is suitable for use in the grow-out operation.
The fingerlings can then be matured between 4 to 5 months into grow-out or table
size fish suitable for sale and consumption.
Catfish usually takes an average of six (6) to seven (7) months to reach table size.
At this stage they usually have attained an average weight of 1kg to 2kg. The
weight attained by catfish after six months is however variable depending on a
number of factor that may include quality of fingerling use, quality of feeds, water
quality, absence of disease and stocking density. The market price of African
catfish is usually gauged per kg weight of fish. The price varies across several
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geographical locations in Nigeria. On average catfish can be sold for 750/kg and
950/kg in Plateau.
Target markets are hotel, restaurant, individual and general public.
Facilities needed for fish farm business are: (i) Borehole (ii) Pond (iii) Pumping
machine and host. (iv) Scale, net and Bucket.
My establishment will start with two employees; the managing director and
assistance. And our target customers are hotels, restaurants, individuals, families
and general public.
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3.0 MANAGEMENT AND PERSONNEL
3.2.3. RESPONSIBILITIES
My responsibilities are organizing, planning, directing and controlling of staff to
achieve the objectives of the business. Booking of the fingerlings, breed them and
selling the matured product (fish) to the public that need them. Supervising of staff,
for effective performance and delivery. Feeding of the fishes, checking and change
of water quality, ensuring timely upgrade of facilities and administering of drugs.
3.2.4. EXPERIENCE
I was privileged to participate in 7days intensive training program on catfish
farming and management organized by National Directorate of Employment
(NDE), under Plateau state government. In this training I had my firsthand
experience on brood stock and fingerling management, feed formulation, water
management, disease identification and treatment.
I also have 3months experience of running the fish farm I actively participated in
the following activities:
Feeding of both brood stocks& fingerlings.
Brood stock selection, preparation of hatchery pond, striping, collection of
pituitary gland or milk and hormone injection.
Supervision of newly constructed pond given required specification to
laborer
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Pond draining, washing restocking of fresh water, liming and basal fertilizer.
3.2.5. KNOWLEDGE
I have the following skill
i. Good customer skill
ii. Communication skill
iii. Record keeping skill
iv. Leadership skill
v. Accounting skill
3.2.6. QUALIFICATIONS
My qualifications are
i. (B.sc) Social Work and Administration (University of Jos)
ii. (PGDE) National Teachers Institute (NTI)
3.2.7. SALARY
My establishment will pay me twenty thousand naira (20,000.00) salary per month.
3.3.4. EXPERIENCE: He has two years practical experience on how to feed fish,
how to give/administer drug and water quality check.
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3.4. PLAN FOR STAFF MOTIVATION
Staff motivation is about getting them to move in the direction you want them to
go to achieve a result. For an organization to achieve it set goals staff should be
motivated. This could be financial or non-financial incentive.
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3.6 ORGANOGRAM OF DOVE FISH FARM
MANAGER
ASSISTANCE
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4.0 PRODUCTS AND SERVICES
This enterprise shall deal with production and breeding of fingerlings and selling
of mature fish. The enterprise will first start by purchasing fingerlings in large
quantity and as the business grow we incorporate hatchery, selling of fingerlings to
farmer, processing and packing of mature fish. We shall first concentrate on large
scale production of fresh grow- out table size catfish (weight of between 1kg-2kg).
My enterprise meets a need and demand for hunger and malnutrition in Niger state
and Nigeria. Millions of Nigerians are ready to access our package products for
food consumption and raw materials for confessionary industries. Our product is
good, healthy and proteinous.
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5.0 MARKETING PLAN
Dove fish farm has many advantages which will always make it grow, add value to
her merchandise, build Doveed customer base and appear different from her
competitors. This is not unconnected with the quality products, effective service
delivery, affordable price and constant training of employees. Dove fish farm
marketing strategy will focus on sale promotion, well positioning the market and
good customer service with royalty and retention in sale. Promotion will be in
accordance with Dove fish farm objective.
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5.3 PRICING
Dove fish farm shall maintain affordable pricing strategy. The price of our product
(cat fish) will be fixed based on the cost of production, location and on the survey
on retailers’ competitors and consumers. There will be price segmentation as a
result of variation in household income earning individual and hence brings to
reasoning that some may prefer bigger catfish as with the size which will be
expensive others may also prefer the medium size catfish with moderate price and
the smaller size type of catfish which would obviously depict its price.
We intent to use price penetration and also by locating the farm close to where we
can obtain the highest quality raw materials at lower cost.
Our promotional campaign will stress on the health benefits, quality product and
affordable price. The campaign package will include promotional sales such as
reduced price of product to our customers that can buy from us and our retail
points. A purchase of ₦500,000 and above will attract 3% discounts.
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5.4.1 REASON FOR THE SELECTED MEDIA:
Word of mouth, poster and social media (face book and whatsApp) are chosen
because of their efficiency and cost effectiveness. After 12 months of operation
more public awareness within and outside our surroundings will be created using
the selected radio stations that are popular within the target area.
The skilled and knowledgeable employers, quality product, flexible price good
customer relationship make our business appear outstanding and unique.
It is my ambition to make available my products to all close and far from our
premises, through my well designed distribution channels to enable us meet our
expected revenue. However, much attention shall be given to the under listed target
groups
Restaurants
Hotels
Chop/bars
Super market
Household
Road restores
Retailers
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6.0 SWAT ANALYSIS
6.1 Strength
i. Dove fish farm establishment has a team with good customer care
relation and impressive interpersonal skills.
ii. We have good communication skill in Ggagyi, hausa and English. That
enable us to relate with customer within the business location
iii. Our ponds and technology used facilities easer work processes under
hygienic conditions
iv. Our geographical location of the business, nearness to the major resource
(water fresh)
v. We intent to price our product (catfish) base on the surveys on retailer in
the first year, thus using the price penetration technique.
6.2 Weakness
Our weakness include lack of require resources (water and capital) and good will
since we are now entering the venture.
i. Dove fish farm will source for funds through family, friend and banks.
ii. We will construct a reservoir and cultivate water to be used during the
dry season.
iii. Since we will be using the price penetration strategy, the method will
fetch us more customers by considering our lower prices.
6.3 Opportunity
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6.4 Treat
Dove fish farm will join the fish farmer’s association to enable her becomes part of
the group which will stand up to government to solicit for favorable government
policies and in discriminate price increase by suppliers. We will employ the use of
best of available technology with affordable price and high quality products to beat
our competitors in the same business.
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7.0 OPERATIONAL PLAN
To achieve the enterprise objective the employees must cooperation and work as a
teams
Dove fish farm is a small business and requires a simple organizational structure
(owner) is the managing director .He takes decision, supervises employees, and
assigns duties to employees according to their level of expertise, strength and
weakness.
7.2 PREMISES
7.3 SUPPLIER
Supplier Products
I. Jamilaville Farms Ltd Fingerlings
2. Henry fish feed Feeds of different kinds
3. Ndage fish store Drugs
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7.4 Equipment
In managing operational risks, fish identity risks and exposures to loss. The table
below contains operational risks and solution
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8.0 FINANCIAL PLAN
Dove fish farm total project startup cost include expenses required to purchase land
and cover work on site preparation that include fixed assets, pond construction,
salaries, business registration fees, insurance and general expenses.
FIXED ASSETS
i. Land 650,000
ii. Pond 100,000
iii. Pumping machine 50,000
iv. Generator 80,000
v. Table and chair 20,000
vi. Scale and net 10,000
TOTAL 910,000
i. Salary 30,000
ii. Feeds(1st month) 15,000
iii. Drug 10,000
iv. Business registration fee 15,000
v. Fuel 20,000
vi. Insurance 10,000
vii. Other expenses 50,000
viii. Cost of purchase 735,500
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The startup cost will be financed by an investor, CBN through keystone bank and
owners’ equity.
We expect to achieve our ultimate sales goal by the first few months in the
business when our breeding stock reaches maximum maturity. We expect a high
degree of profitability from this venture due to high margins and inventory
turnover inherent to the catfish industry
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PURCHASE FORECAST FOR YEAR ONE
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SALE FORECAST FOR YEAR ONE
s/n Month Product Qt. sold Unit cost Total sold Grand
(#) (₦) total (₦)
1 Jan Catfish - - - -
2 Feb Catfish - - - -
3 March Catfish - - - -
4 April Catfish 1850 650 1,202,500 1,202,500
5 May Catfish - - - -
6 June Catfish - - - -
7 July Catfish 3200 650 2,080,000 2,080,000
8 Aug Cat fish - - - -
9 Sept Catfish - - - -
10 Oct Catfish 2300 650 1,495,000 1,495,000
11 Nov Catfish - - - -
12 Dec Catfish - - - -
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PURCHASE FORECAST FOR YEAR TWO
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s/n Month Product QT sale Selling per unit Total sold Grand total
(₦) (₦) (₦)
1 Jan Catfish 2600 650 1,690,000 1,690,000
2 Feb Catfish - 650 - -
3 March Catfish - 650 - -
4 April Catfish 3000 650 1,950,000 1,950,000
5 May Catfish - 650 - -
6 June Catfish - 650 - -
7 July Catfish 3700 650 2,405,000 2,405,000
8 Aug Catfish - 650 - -
9 Sept Catfish - 650 - -
10 Oct Catfish 3800 650 2,470,000 2,470,000
11 Nov Catfish - 650 - -
12 Dec Catfish - 650 - -
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PROJECTED CASHFLOW STATEMENT FOR YEAR ONE
ACTIVITY JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
BENNING CASH BALANCE (A)
891,000 731,000 498,000 1,150,167 817,834 503,001 2,045,568 1,756,235 1,459,302 2,358,969 2,027,636
CASH RECEIPT (B)
EQUITY 100,000
LOAN 2,000,000
SALES 1,202,500 2,080,000 1,495,000
TOTAL RECEIPTS (A+B)
2,100,00 891,000 731,000 1,700,500 1,150,167 817,834 2,583,001 2,045,56 1,756,235 2,954,302 2,358,969 2,027,636
0 8
CASH PAYMENT
FIXED ASSET 910,000
REGISTRATION 15,000
SALARIES
30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
PURCHASES OF FISH 120,000 210,000 162,500 195,000
FEEDS
32,000 51,000 140,000 119,000 119,000 136,000 148,000 80,000 126,000 159,000 100,000 140,000
INSURANCE 20,000
MEDICATION 2,000 1000 3000 3,000 3,000 1,500 3,600 3,000 3,600 3,000 3,000 4,000
UTILITIES 20,000 28,000 20,000 20,000 32,000 19,000 35,000 34,000 29,000 40,000 50,000 42,000
OTHER EXPENSES 60,000 50,000 40,000 80,000 60,000 40,000 70,000 54,000 20,000 80,000 60,000 80,000
LOAN REPAYMENT WITH INT 88,333 88,333 88,333 88,333 88,333 88,333 88,333 88,333 88,333
TOTAL PAYMENT (C) 1,209,000 160,000 233,000 550,333 332,333 314,833 537,433 289,333 296,933 595,333 331,333 384,333
SURPLUS/DEFICIT 891,000 731,000 498,000 1,150,167 817,834 503,001 2,045,568 1,756,23 1,459,302 2,358,969 2,027,636 1,643,303
5
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PROJECTED CASHFLOW STATEMENT FOR YEAR ONE
ACTIVITY JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
BENNING CASH BALANCE (A) 1,664,303 2,708,470 2,392,137 2,030,804 3,238,471 2,848,138 2,426,805 4,017,472 3,595,139 3,187,806 4,816,973 4,372,640
CASH RECEIPT (B)
EQUITY
LOAN
SALES 1,690,000 1,950,000 2,405,000 2,470,000
TOTAL RECEIPTS (A+B) 3,354,30 2,708,470 2,392,13 3,980,804 3,238,47 2,848,138 4,831,805 4,017,47 3,595,139 5,657,80 4,816,97 4,372,64
3 7 1 2 6 3 0
CASH PAYMENT
FIXED ASSET
REGISTRATION
SALARIES 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
PURCHASES OF FISH 227,500 260,000 260,000 260,000
FEEDS 120,000
198,000 183,000 261,000 180,000 240,000 328,000 216,000 240,000 338,000 216,000 240,000
INSURANCE 20,000
MEDICATION 2,000 3,000 4,000 3,000 4,500
UTILITIES 28,000
20,000 20,000 20,000 32,000 19,000 35,000 34,000 29,000 40,000 50,000 42,000
OTHER EXPENSES 50,000
60,000 40,000 80,000 60,000 40,000 70,000 54,000 20,000 80,000 60,000 80,000
LOAN REPAYMENT WITH INT 88,333 88,333 88,333 88,333 88,333 88,333 88,333 88,333 88,333 88,333 88,333 88,333
TOTAL PAYMENT (C)
645,833 316,333 361,333 742,333 390,333 421,333 814,333 422,333 407,333 840,833 444,333 480,333
SURPLUS/DEFICIT 2,708,47 2,392,137 2,030,80 3,238,471 2,848,13 2,426,805 4,017,472 3,595,13 3,187,806 4,816,97 4,372,64 3,892,30
0 4 8 9 3 0 7
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9.0 REGULATIONS
To run any business, government rules and regulations must be adhering to strictly.
Taxes applicable to the business are personal income tax and rate. As a result of
this Dove fish farm will make sure that prompt payment of the taxes mentioned
above are paid to the various authorities concern in order to perform effectively.
The statutory laws governing, running a fish farm will be maintained. This is to
enable the employees maintain the standard of the business. Besides to satisfy
customers need. As other rule are lateness to work, fighting at work places is not
allowed, been rude to customer are as well not allowed etc.
Dove fish farm will obtain all the license and permit needed for it establishment
from the federal Government agencies like business registration with cooperate
affairs commission (CAC), tax clearance, association of fish farm of Niger,
ministry of agriculture, State permit and Local Government to guide Dove fish
farm operation in line with the rule and regulation governing the existence this
business.
The Business has to acquire the following insurance in case of any risk,
In case of risk Dove fish farm need the following insurance to secure the business.
The burglary, fire, theft insurance and the business will be insured under
comprehension
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10.0. EXIT PLAN
When time comes to disengage from active business, I shall handover the business
to one of the family members. This will be done after identifying the competent,
Dove worthy, and intelligent person. I shall train him on how to run the business
effectively and adhere strictly to the government laid down rules and regulations
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