RAju Sahu

TRADEBULLS SECURITIES PVT.LTD.
INVESTOR’S SATISFACTION TOWARDS

INVESTMENT IN STOCK MARKET
Tradebulls Securities PVT.LTD.
A SUMMER TRAINING REPORT

“A study on How does an Organizatin Work”
Submitted by
Name:-Raju Saudagar Sahu

Roll No. 48 , Student Id: 2020013207
Enrollment No. E20080207000410054
Under The Guidance Of:

Professor Mr.Nichal Barad
BACHELOR OF BUSINESS ADMINISTRATION

Submitted to
MANIBA INSTITUTE OF BUSINESS MANAGEMENT
SABARGAM COLLEGE
VEER NARMAND SOUTH GUJARAT UNIVERSITY
1
INDEX
Table of Contents
College Completion Certificate ................................................................................................... 4
Completion certificate company ................................................................................................. 5
DECLARATION ................................................................................................................................ 6
ACKNOWLEDGEMEN ................................................................................................................. 7
EXECUTIVE SUMMARY ............................................................................................................ 8
Chapter 1: General Information of Company..................................................................... 9
1)Name & Location of Company:- ............................................................................................. 9
2)Name & Location Of other Branches:- .................................................................................. 10
3)Year Of Establishment:- ....................................................................................................... 11
4)Brief History:- ....................................................................................................................... 11
5)Name of Founders and Promoters:- ....................................................................................... 12
6) Vision Statements. ................................................................................................................ 13
7) Mission Statement and Values Shared:- ............................................................................... 13
8) Organisational Structure:- ..................................................................................................... 13
9) Controlling System:- ............................................................................................................. 16
10) Group Companies:- ............................................................................................................. 16
Chapter 2: Dealing And Operations Department: .......................................................... 17
1) Functioning of Dealing Department :-.................................................................... 17
2) Functioning of Operations Department:- ........................................................................... 18
3) Research & Advisory Reports:- ......................................................................................... 18
4) Tradebulls Securities Adivsory And Trading: ................................................................... 20
5) Tradebulls Securities Portfolio Management Service: ...................................................... 21
6) Conversion Process:- ......................................................................................................... 22
7) Operation Strategy at Tradebulls:- ..................................................................................... 23
8) Sources of Finance: ............................................................................................................ 24
2
Chapter 3: Sales And Marketing Department ............................................................. 25

1) Functioning Of Sales And Marketing: ............................................................................... 25
2) Tradebulls Securities Product And Services: ..................................................................... 27
3) Marketing Strategies and Promotional Strategies: ............................................................. 30
4) Tradebulls Securities Major Competito: ............................................................................ 32
5) Numbers of clients: ............................................................................................................ 32
6) DIFFERENT REPORTS GENERATED IN MARKETING DEPARTMENT: ............... 32
Chapter 4:Human Resource Department: .......................................................................... 33
1) Recruitment Procedure: ..................................................................................................... 34
2) Selection Procedure: .......................................................................................................... 36
3) Training Given: .................................................................................................................. 37
4) Promotional Activities: ...................................................................................................... 41
5) Promotion policy:............................................................................................................... 43
6) Demation Policy: ............................................................................................................... 44
Chapter 5: Back Office & RMS Department: .................................................................. 45
1) FUNCTIONING OF OPERATIONS & BACK-OFFICE ................................................. 45
2) FUNCTIONING OF RMS DEPARTMENT: .................................................................... 46
Bibliography ........................................................................................................................................ 47
Annexure ............................................................................................................................................... 48
3
College Completion Certificate
4
Completion certificate company
5
DECLARATION
I m Raju Saudagar Sahu, here by declare that the report for “Summer Training Report”
Entitle “A study on How does an Organizatin Work” is a result of my own work and my
Indebtedness to other work publication,reference.if any, have been duty acknowledged.
Date:1-05-2022 To 30-05-2022.
Place: Surat
Raju Saudagar Sahu
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ACKNOWLEDGEMEN
It was a geart opportunity for me to get Summer Training With a financial organization Like
“TRADEBULLS SECURITIES PVT.LTD.”
I am very glad to present this report before you all whose work and ideas have been so Helpful in
Working out on this project report. As I carried Our way towards the complection of this project ,I
had many people involved directly or indirectly and all guiding me, directly and motivating me to
Wards attaining my goal.
I would like to acknowledge the following who contributed materially towards the project. First I
Would like to thank My Guider Mr.Nichal Barad ( College Professor ), Mr.Vishal
Vaghasiya (AREA DEVELOPMENT MANAGER), HR Richa Deora ( ASST.MANAGER
OF HUMAN RESOURCES ), Vrutiben Savaliya ( BUSINESS DEVELOPMENT
MANAGER ) Mr.Rizwan Shaikh ( BRANCH MANAGER ) and all administrative staff of
Tradebulls Securities Pvt.Ltd.for their guidance and support.
I am gratly thankful to the director Mr.Dinesh Thakkar, Mr.Arvind Thakkar, Mr.Aasif Hirani
And Mr.Dhruv Desai For Giving me opportunity to work in Tradebulls Securities Pvt.Ltd.
Last but not the least, I am thankful to SABARGAAM COLLEGE AND VEER NARMAD
SAUTH GUJARAT UNIVERSITY for Including this Project as an aspect of our B.B.A
program, Which Exposes To Actual business environment.
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EXECUTIVE SUMMARY
This project titled “A study on How does an Organizatin Work” describes about the
Investor‟s satisfaction level towards their investment in stock market. Now a days
stock market is considered as a one the important source for investment along with
other sources of investment.
The methodological approach to this study is descriptive, because we attempt to

identify and explain variable that exist in a given situation and to describe the
relationship that exists between the different variable which affect customer
attitude towards investment in stock market. The primary data was collected
though questionnaire filling by the clients of the broking firms. The secondary data
was collected from journals and websites.
India has a large population which is at lower-income level and middle-income

level. There is a need of creating awareness among them for share trading and the
tremendous potential it has. Now with the advantage of technology there are many
options available to the traders which they can use without any fear. The trend is
moving towards the investment in stock market for long term. The traders are more
of young age and middle age and don‟t fear from risk taking but the lack of
knowledge doesn‟t lund allow them to do so. So, the stock broking companies
should take measures to empower the normal investors so that they can trade with
the latest technological available.
Target the youth as they are most potential customers of the stock market as their
interest towards stock trading is increasing. The stock broking companies should
educate the investors by giving them timely help in the form of reports and tips.
The companies should try to work in more transparent way. People prefer ease of
transaction and security, so brokerage companies should focus on security and
making transactions as simple as possible with sample usage of technology.
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Chapter 1: General Information of Company
1) Name & Location of Company:-
TRADEBULLS SECURITIES (P) LIMITED
Surat Office Address Corporate Office
Gurukripa, 2nd Floor,Houseb,21st Kanika wall Street,A-

Century Business Center,Udhna Wing,Ground Floor,Andheri kurla
Darwaja,Ring Road,Surat-395002 Road,Andheri (East), Mumbai-
400093
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2) Name & Location Of other Branches:-
12 Tradebulls Securities Offices

Tradebulls Securities has 18 Offices across 5 states & 12 cities in India. Find the address and other
contact details of Tradebulls Securities branches
• Citiwise List of Tradebulls Securities Branches
1. Gujarat Branches
Tradebulls Securities has 8 offices in 8 cities across Gujarat.
• Tradebulls Securities Branches in Rajkot

• Tradebulls Securities Branches in Surendranagar
• Tradebulls Securities Branches in Jamnagar
• Tradebulls Securities Branches in Ahmedabad
• Tradebulls Securities Branches in Gandhinagar
• Tradebulls Securities Branches in Mahesana
• Tradebulls Securities Branches in Vadodara
• Tradebulls Securities Branches in Surat
2. Maharashtra Branches
Tradebulls Securities has 1 offices in 1 cities across Maharashtra.
• Tradebulls Securities Branches in Mumbai
3. Delhi Branches
Tradebulls Securities has 1 offices in 1 cities across Delhi.
• Tradebulls Securities Branches in Delhi
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4. Karnataka Branches
Tradebulls Securities has 1 offices in 1 cities across Karnataka.
• Tradebulls Securities Branches in Bangalore (Bengaluru)
5. Telangana Branches
• Tradebulls Securities has 1 offices in 1 cities across Telangana.
• Tradebulls Securities Branches in Hyderabad. .
3) Year Of Establishment:-
4) Brief History:-
Tradebulls Securities Private Limited
Incepted in 09/06 2009,
Tradebulls Securities Pvt. Ltd. was established in 2009 by Mr.Dinesh Thakkar, Tradebulls
Securities Private Limited is a reputed financial firm offering world class brokerage services
and wealth management to retail clients. These include Equity, Currency and Commodity
Trading. They also provide distribution of Mutual Funds, IPOs, Personal Loans and
Insurance, as well as Portfolio Management, Online Trading and Depository services. Their
research and advisory arm releases high-quality fundamental and technical research reports at
regular intervals. Tradebulls is a company with 1000+ employees. Tradebulls is also among
the top five brokers in Gujarat on NCDEX lund and BSE in terms of turnover.
Currently Tradebulls is based in 9 cities i.e. Ahmedabad, Bengaluru, Delhi, Gandhinagar,
Hyderabad, Mumbai, Rajkot, Surat and Vadodara with 18 branches
Tradebulls Securities(P) Ltd. is a leading financial firm of India to offer reliable brokerage
services and advance wealth management. Having a wide clientele, we offer expert services in
Equity, Currency, Commodity Trading, Derivatives and more. We are highly proficient in the
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distribution of Mutual Funds, IPO, Personal Loans & Insurance, Portfolio Management, Online
Trading, and Depository Services.
We are highly proficient in the distribution of Mutual Funds, IPO, Personal Loans & Insurance,
Portfolio Management, Online Trading, and Depository Services.
The company has one of the biggest pool of research and advisory professionals to do
fundamental and technical research reports regularly. We have also create state-of-the-art tools to
provide rule based lund research to our customers. We currently have 1000+ employees and are
counted as the top five brokers in Gujrat on BSDK and BSE in terms of turnover and excelling
progress.
Our strong advisor team is based in the top cities of India, i.e., Mumbai, Bengaluru, Ahmedabad,
Delhi, Kolkata, Gandhinagar, Rajkot, Surat, and Vadodara. We are regarded as the most trustful
financial firms by the traders.
We are also trying to make trading as simple as possible for everyone via our popular online
series #MarketBloopers. Through the series, we are trying to break all the myths that people
carry with regards to trading and educating & empowering potential traders and investors on how
to make money via trading. We believe that an entrepreneur lives in every person which, when
guided right, can do wonders for themselves. Our mission is to be that Guiding light for every
entrepreneur to have their own #Start-up and be their
5) Name of Founders and Promoters:-
1) Dinesh chhaganlal Thakkar:-

Founder,Chairman & Managing Director
2) Harshaben Arvind Thakkar:-
Director
3) Aasif Mahammadali Hirani:-
Director & C.A.
4) Arvindkumar Chhaganlal thakkar:-
Director
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6) Vision Statements.
We believe that an entrepreneur lives in every person which, when guided right, can do wonders
for themselves. Our mission is to be that Guiding light for every entrepreneur to have their
own Start-up and be their Own Boss.
7) Mission Statement and Values Shared:-
❖ Delivering powerful, easy-to-use trading technology.

❖ Supporting active traders over a wide range of products.
❖ Teaching the world a smarter way to seek risk management and spot potential opportunitie
8) Organisational Structure:-
Rigional Office
(Kiran Khatnani)
Branch Manager
(Rizwan Shaikh)
RMS Sales And Marketing HR Back Office

(Risk Management Ser.) (Human Resource)
B2B B2C
RelationShip Manager Business Development Unit Manager Relationship Executive

Manager
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Dinesh Thakkar is the Founder & CMD of Tradebulls Group, one of the fastest growing
Financial Service Company. Mr. Thakkar brings a rich experience of over 20 Years in Capital &
Commodity Market . He has been thoroughly involved in each and every aspect of business with
his strong business acumen and process knowledge. He stands as a true guide and vision for the
whole group. Involved in strategic decision makings, overall growth and development of
organization, effectively implementing all tools of co-coordinating, advising, staffing,
communicating etc. and concentrating on effective lund measures towards best investor services
in the organization. He is recognised as a dynamic entrepreneur.
Mr. Thakkar is passionate about financial services and the role it can play in turning India's
savings into investments. Under his leadership, Tradebulls has combined technology, innovation-
and growth-oriented entrepreneurship with a strong focus on retail business development to
become one of the more successful, stable and well respected financial services companies in
India. With his consistent efforts and business expertise, he developed the brand across India.
Mr. Thakkar’s focus on ethical and transparent business practices, courage to venture, and
dynamic attitude to change with time, helped him to make his dream called TRADEBULLS a
known brand name.
Mr. Thakkar’s views are often quoted in major industry stories and has been frequently featured
in the broadcast media like CNBC & print media including: Economic Times, Business
Standard, DNA Money, The Financial Express and Divya Bhasker, among others.
Aasif Hirani is the Director of Tradebulls Group. Chartered Accountant (C.A.) by

qualification, Mr. Hirani brings with him over 12 years of rich experience in the finance industry.
At Tradebulls, He is involved in overall working of the Company and is instrumental in making

strategic decisions for the Company. He has been actively involved in building and scaling many
of the Tradebulls businesses successfully. As a business leader, he has shown the ability to drive
business results and has displayed great leadership skills during the fast growth phase of the
company. He has been responsible for Group Financial Reporting, Investor Relations, Financing
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Strategy, Risk Management and Compliance, Taxation Strategy and planning and co-ordination
of statutory and management reporting. In addition to maintaining responsibility of the
company's finance function, Mr. Hirani is responsible for Corporate functions including Legal
and Regulatory Affairs, Corporate Communications, Information Systems, Group Investments
and Strategy.
He is a disciplined self-starter, and a man with innovative and creative ideas. He is ever ready to
explore any new idea which crosses his path, with an impulsive understanding of the financial
markets, and a strong business insight. His rich experience in Resource Raising, Strategic
Planning and Business Restructuring has helped Tradebulls to grow stronger & faster in a very
short span. He has been handling several functions and spearheaded many successful initiatives
of the group. He is actively involved in exploring new ways to adopt technology for business
enhancement. Through innovative ideas and initiatives, he has brought dynamic changes in the
company. He has undoubtedly been the brain behind TRADEBULLS.
Mr. Hirani’s views are often quoted in major industry stories and has been frequently featured in
the broadcast media like CNBC & print media including: Economic Times, DNA Money, The
Financial Express and Divya Bhasker, among other
Arvind Thakkar, Director, of Tradebulls Group and one of the core member behind
bringing the Organization to this level. Mr. Arvind is known for his visionary leadership and
exemplary integrity. He has rich and varied experience of more than two decades in the field of
financial services.
He leads the responsibility in most of the aspects of Tradebulls business including strategy,
revenue generation, business development and overall customer satisfaction. He is widely
observed as a results-driven leader who plays a key role in building the stock broking business of
Tradebulls and making it one of the fastest growing stock broking houses in India. He also plays
a significant role in discovering proficiencies and encouraging employees in providing
exceptional client service.
His strategic processes and insight have paved the way for processes and functions at Tradebulls
to transform new and innovative way of doing business. His dedication and passion for finance
and capital Markets is guarantee to catapult any audience. Mr. Arvind holds the degree in
Bachelor of Science.
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9) Controlling System:-
• Tradebulls Securities Pvt Ltd. has the following Strategic Business Unit (SBU), which are
each headed by one independent CEO and his organisation.
• SBU functions as independent business units, but is financially dependent on the
CORPORATE OFFICE at Mumbai.
• A strategic business unit (SBU) is a profit centre which focuses on product offering
and market segment.
• SBUs typically have a discrete marketing plan, analysis of competition, and
marketing campaign, even though they may be part of a larger business entity.
10) Group Companies:-

1. Tradebulls Securities (P) Limited.
2. Tradebulls Commodities (P) Limited.
3. Tradebulls Commodities (P) Limited.
11) Membership With Stock Exchanges:-

➢ Tradebulls Securities Group MemberShip:
• BSE-Cash and F&O in Stocks
• NSE-Cash and F&O
• NCDEX & MCX-Commodities & Currency Future
NSE – National Stock Exchange.
BSE – Bombay Stock Exchange.
NCDEX – National Commodity and Derivatives Exchange.
MCX – Multi Commodity Exchange.
SEBI Registration No: INZ000171838 | NSE Member Id-13499 | BSE Member ID-3286 | MCX
Member ID - 21840 | NCDEX Member ID - 00376 | CDSL Registration No: IN-DP-206-2016 |
PMS Reg. No: INP000005463 | Research Analyst No: INH000004486 | AMFI Reg. No: ARN-
82359 | CIN: U93000GJ2009PTC121166
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Chapter 2: Dealing And Operations Department:
Tradebulls Securities Pvt Ltd, Surat Branch Following Department Informention:-
1) Functioning of Dealing Department :-
Dealing department has a dedicated team of sector specific fundamental research
analysts, technical analysts and commodities advisors.
• There are around 15 Investment Advisors (IA’s) with 1 Assistant Manager.

• Every Investment Advisor has a large number of clients. If any client wants to
trade online then he has PC and Mobile software. But if a client wants to trade
offline then he can trade at any point of time through these Investment Advisors.
• Investment Advisors give the following calls
✓ Long term fundamental calls
✓ Short term calls
✓ Intraday calls
✓ BTST calls
➢ There is a single terminal for all the three markets i.e., equity, commodity and currency.
It is good because every person can have complete knowledge of every market and also
the clients can have a good relation with their IA or RM because their account is
completely held by a single person.
➢ Dealing department helps the clients in avoiding some of the risks like credit risk, interest
rate risk, liquidity risk and re-investment risk on debt investments and other fixed-income
securities.
• They use derivative instruments like index futures, stock futures, and options contracts,
warrants, convertible securities, swap agreements or any other derivative instruments for
17
the purpose of hedging and portfolio balancing, as permitted under the regulations and
guidelines.
• Dealing department uses Stop loss and other schemes to avoid the risks associated with
trading volumes, liquidity and settlement systems in equity and debt markets.
2) Functioning of Operations Department:-
• There is only one employee in Back-Office. The task of Back Office department is to
have a proper communication system between the Regional Office with it’s sub offices
and also between the Regional Office and the Head Office.
• There are two employees in Operations department. They take care of the following
heads:
✓ Finance/Cash
✓ KYC
• Finance department takes into consideration all the requirements while any pay in/ pay
out are made. It keeps into account the requirements of the banks that are tied up with
the Ludhiana Branch.
• KYC department takes into consideration all the documentation part of the clients and all
the other details of the client. These details are kept confidential and are never disclosed
to any employee of the firm. The details are only communicated to the Head Office.
3) Research & Advisory Reports:-
Market Outlook
• Provides price-sensitive information just Before the opening bell and analyzes its Impact
on the Market in terms of:
• Key Corporate developments
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• Policy announcements
• Geo-political news and views
Technical Analysis report
• Analyzes trading patterns, and a view on the market positions of key stocks/ sectors for
the next trading session
• Short term (1-5 days) & medium term (10-20 days) view
• Tracks individual scrips, the SENSEX & NIFTY and other indicesDerivative analysis
report
• FII activity in the F&O Segment
• Change in open interest
• Put-call ratio
• Cost of carrying stocks
• Index-based derivative products
Weekly Reviews on
• Comprehensive market overview pertaining to the week and likely trends going ahead
• FII and Mutual Fund activity for the week
• Update on International markets
• Analysis of new IPOs hitting the market
• Top picks based on in-depth analysis of fundamental & technical factors
• Technical Analysis of major indices and scrips as well as future outlook
• Short and long-term outlook on scrips and suggested trading strategies
• End of the week Derivative Analysis
• Commodities’ update on Bullion, Agri & Energy futures for both exchanges
• Updated stock view of about 70 prominent stocks
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4) Tradebulls Securities Adivsory And Trading:
Tradebulls Securities Dealing Department Advisory on.
• IntradayCall
• BTST calls
• Long Terms Calls
• Positional Call
• Commodity Calls
Tradebulls Securities Trading
Trading
Online Trading Offline Trading
PC Mobile
Investment
Advisors
Tradebull Tradebulls
Pro 1.0.20 Touch 2.0
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5) Tradebulls Securities Portfolio Management Service:
Definition
Portfolio Management Services (PMS) is an investment portfolio in stocks, fixed income, debt,
cash, structured products and other individual securities, managed by a professional money
manager that can potentially be tailored to meet specific investment objectives.
When one invests in PMS, investor owns individual securities unlike a mutual fund investor,
who owns units of the entire fund. One has the freedom and flexibility to tailor the portfolio to
address personal preferences and financial goals.
Although portfolio managers may oversee hundreds of portfolios, individual account may be
unique.
PMS at Tradebulls Securities pvt Ltd:
Portfolio Management Service is a highly customized service offering a range of investment

options best suited in the current market scenario. Tradebulls offers professional PMS to HNI’s
who seek customized solutions to realize their investment goals.
Tradebull’s Portfolio Managers are equipped to design an investment portfolio across various
investment avenues like Equities, Fixed Deposits, and Bonds etc. in sync with the client’s unique
needs.
Approach to PMS
• Risk Profiling
• Research & Asset Allocation
• Stock Selection
• Review & Rebalancing
Tradebulls, with years of experience and research expertise, offers the best in class Portfolio
Management Services.
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Benefits at Tradebulls Securities
• Investment in companies that have a strong competitive advantage over their peers.
• Well laid-out investment philosophy.
• Pro-active management of funds.
• Dedicated Relationship Manager.
• Quarterly newsletter from fund management team.
• Regular Conference Calls & Periodic Meets with Angel Fund Managers.
PMS products:-
1. Tradebulls Securities BLUECHIP FUND
The objective of the scheme is to generate capital appreciation in medium to long term through
equity and equity related instruments mainly comprising of large-cap companies.
2. Tradebulls Securities GROWTH FUND
The objective of the scheme is to render capital appreciation in medium to long term, through
equity and equity related instruments largely comprising of mid-cap and smallcapcompanies.
3. Tradebulls Securities GOLD
In a volatile market, it is very difficult for an investor to pick up value stocks which willgive
decent returns in the long run.
Tradebulls Gold helps investor’s with professional financial advises and assists investors in
making wise and profitable decisions.
6) Conversion Process:-
The main aim of it is to make profit with customer satisfaction. The conversion ofinputs
works as the Tradebulls earn brokerage from the customers. The profits aregenerated from
getting a higher return on the invested amount of money than the amountpayable to the
22
customers. The process is facilitated by a centralized computer system inwhich the data is stored
and recovered for the whole INDIA and it is having the CPU at theH/O in Mumbai, Tradebulls is
regulating the brokerage rates all over India by keep watchon each transaction done from the
branch office. The data of a customer will be stored inthe central computer and all facilities such
as bills, credit/debit reports etc. are provided bythat computer to all customers on-line on the
internet.
The conversion process is also facilitated by some adjustments to the inputs andthen the random
fluctuations are also handled in the process and lastly the monitoring ofthe process is done and a
feedback is given to do the adjustments for the process asindicated in the figure given.
7) Operation Strategy at Tradebulls:-
Operations strategies are implemented in Tradebulls Securities as shown in the chart

givenabove and the main points of consideration are Efficiency, Dependability, Quality and
Flexibility.
The points demand a facility mission that is made up of process, capacity, facilities,vertical
integration, and infrastructure facilities provided to get the desired outputs as perthe plan.
The main aim of the operations strategy at Tradebulls Securities is that the efficiency of
theorganization and high level of it is desired outputs with low costs, i.e., productivity
witheffectiveness. Quality should be high and consistent in delivering services; Flexibility
isrelated with fast introduction of new services and providing a wide range to select anoption to
the customer. This is facilitated by the process of operations, capacity/ability ofthe organization,
competitive advantages, vertical integration and the infrastructure createdby the firm.
Tradebulls Securities plans the strategies to get a working plan from it and the planning isdone
from top-to-bottom level, i.e., national level, regional level, divisional level and thebranch level
planning is carried out by the managers.
In this way, the Operations are managed with the best efforts in a direction that is tofacilitate
future plans by achieving success in time and create milestones in the industry bydriving the
company with excellence
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8) Sources of Finance:
• Demant Acount Opening Fees:_650
• BROKERAGE – The major source of finance for Tradebulls Securities is the

brokerage on the turnover being generated by:-
✓ B2B clients
✓ B2C clients
B2B clients are being charged as follows:-

Intraday on Equity, Commodity and Currency – 0.03%
Delivery on Equity, Commodity and Currency – 0.30%
B2C clients are being charged as follows:-

Intraday on Equity, Commodity and Currency – 0.01%
Delivery on Equity, Commodity and Currency – 0.10%
• PRE-PAID BROKERAGE – Another source of finance is the advance brokerage.

It is the Brokerage that some clients pay in advance so as to save some of their money.
• Tradebull PRODUCTS – Tradebulls Securities earns a lot from its products

such as:-
✓ Margin Funding
✓ Angel Gold – Minimum Amount Rs.100000
✓ PMS – Minimum Amount Rs.2500000
• INITIAL PUBLIC OFFERING (IPO) – Tradebulls Securities is likely to come up

with its IPO in the market in almost a year. IPO will be the major source of finance for A
Tradebulls Securities as of now.
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Chapter 3: Sales And Marketing Department

Tradebulls Securities Pvt Ltd,Surat has Following Information:
1) Functioning Of Sales And Marketing:

• Sales department has a team of around 10 Sales Executives and 1 Assistant Unit
Manager.
• Sales Executives go to the market, hunt for prospective clients, fixes up a meeting with
the interested clients and explains the company, its products and services.
• Unit Manager keeps a track of the whole sales team. Guides them on how to pitchin to a
new client or existing client.
LEAD MANAGEMENT SYSTEM
The Lead Management System (LMS) LMS whatsapp Group is designed to help the Sales Team
in:
• Organizing and tracking of all leads received by them

• Arranging and scheduling appointments and reminders
• Maintaining records for all conversations (meetings, telecom, e-mails) with prospective
clients
• Capturing & Calculating Productivity & Incentives.
ADD NEW LEADS
The system works on a principle that “No Lead received by any employee should go
unattended”.
That’s why it is obligatory that any lead should be entered in LMS. As soon as a lead is entered
in the system, it goes into the pending leads pool of the Executive
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Follow UP
All follow-ups done on a prospective client are captured once the data is entered using this link.
This helps the user in checking history of the meetings with a particular lead. It’s a useful
reference tool for the user.
Sales calls: The Funnel Effect
Total Call =180
Active Leads = 30
Closures = 15
• All leads do not get converted to a meeting. Based on the data entered in LMS by the
Sales Executives, it has been found that only 50% of the prospective clients agree to a
meeting. The balance 50% takes the details and drop out.
• Active leads are the ones wherein the prospective client has agreed to meet the Sales
Executive. This shows that they are interested to know the details of our products and
services and hence, the chances of conversation are better.
• Based on the data entered in LMS by the Sales Executives, it has been found out that
only 20% of the Active Leads are closed.The balance 80% either drop out or want to
take some more time.
• All Active Leads are met at least once (20*1 meetings a month). All Closure cases take
an average of three meetings, i.e., two extra meetings (15*2 meetings a month) totaling
50 meetings per Executive per month, i.e., average of four meetings per day.
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2) Tradebulls Securities Product And Services:
➢ Portfolio Management Services

• Managed by our Prominent Fund Managers who are regularly fetched by TV
media for their views on stocks
• Understanding client’s risk & return profile
• Offering the right blend of sector and stock exposure
• Giving dedicated Investment Advisors
• Giving a choice of different schemes to suit every individual investor
preferences
• Catering to Individuals, HUFs, Corporate, NRIs, Trusts
➢ Tradebulls Commodities
• Personalized services through branches & regional hubs
• Trading & Relationship Mgmt. Services in Bullion, Base Metals, Energy &
Agri. Futures
• Opportunities in hedging & portfolio diversification, speculation & arbitrage
• Training & Educational Seminars on Commodities
➢ tradebulls Securities Currency Futures
• Comprehensive coverage on Currencies (‘Rupee’ to ‘Euro’, ‘Dollar Index’
to‘Yen’).
• Reports covering in-depth fundamentals of the currencies.
• Latest economic data releases with their likely impact, along with “Technical
levels”
• Comprehensive reports on currencies ideally suited for any investor / trader.
➢ Tradebulls securities Gold

• Personalized Investment Advisory
• Portfolio Restructuring & Continuous Monitoring
27
• Guidance from Experienced Research Team

• Periodic Group Meetings with Investors.
➢ Specialized Products
Margin Funding
• Facility to allow clients to take higher exposure

• Instant Liquidity for Clients
• Margin is deposited in Cash as well as Collaterals
• Enabling Clients grab Earning Opportunity
Pre-Paid Brokerage
• 550 Rupees +18%GST Account Opening Charges
• Attractive Brokerage Rates
• Free DP AMC for Life time
• Assured gifts worth thousands with every account
• Easy & Fast Recharge
• Free Financial Investment Application with every account
➢ Depository Services
• No physical instruction required for the client’s sell obligations
• Lowest transaction charges in the country
• Acceptance & execution of instruction on fax
• A combined monthly ‘Bill-Transaction-Holding cum Ledger’ statement
• Efficient pledge mechanism
➢ Value Added Services
NRI Services
• NRI Service Desk for personalized Assistance

• Dedicated Offline Equity Dealing Desk
• Online Equity Trading Platform
28
• NRI Investment Advisory Desk

• PAN Card Assistance
• Support for Banking – PIS Accounts
• Portfolio Management, Mutual Fund, IPO services
M-Connect Service
• Market News/Analysis & Expert Views 24X7

• Stock Updates & Market Statistics
• Real time Equity, F&O, Commodities and MF rates on a single screen
• Top 10 Local & Global indices
• Back-office Data i.e. Ledger, Open Positions, Holdings, PMS
SMS Application for clients
• Automated SMS at specified Intervals at no additional cost

Example – Trade Confirmation, Weekly Ledger update etc
• Request response SMS
Example – DP Holding, Pool Holding, Ledger update etc
➢ Mutual Funds
• Tie- ups with all major AMCs
• Dedicated Relationship Manager for Business Partners
• Exclusive MF Research Reports by Angel
• (Daily/ Weekly/Monthly Mutual Fund Reports)
• MF Portfolios as per Investors Financial Goal
• Common Gateway for all Mutual Funds related queries
➢ IPO s
Products distributed by Angel include
IPO – Distribution, Advisory and Helpdesk
(Initial public offering)
29
3) Marketing Strategies and Promotional Strategies:
➢ MARKETING STRATEGIES
The marketing strategy was mainly focused on reaching to every segment of people
SEGMENTATION:
Tradebulls Securities pvt ltd segmented the whole market in to three types of clients which are as
follows,
• Retail investors
• High net worth investors
• Day traders (or) speculators
Most of the retail investors are salaried persons and middle income class people. They enter with
initial capital around Rs.5000-25000. High net worth investors are clients who invest more than
Rs.5 lakhs . They are mostly high income group. Day traders are clients who are professional
speculators and day traders.
TARGETING:
As most of clients are middle income people, Sharekhan targets mainly on retail investors such
as salaried people and middle income people.
POSITIONING:
Positioning strategy adopted by Sharekhan is they associated themselves with technology.
Standardized procedures are the first thing that comes to mind of a client when he thinks of
Tradebulls Securities
PROMOTIONAL STRATEGIES:
30
Telemarketing:
In the organization, database of contact numbers of various category of people are maintained
who may or may not know about the services.Sales executives and assistant managers make
phone calls to these people and if they are interested, give various details about the services and
products.This will make people to opt for Sharekhan in future even if they are not interested to
enter stock market currently.
Seminars:
The sales personnel of Tradebulls securities prepare seminars depending upon the type of people
they are going to meet ie students or coporate people.They go to respective institutions and take
seminars giving various details suiting that category people and the contact numbers of
Tradebulls Securities sales personnel to contact further if interested.
Door steps:
The sales personnel also go to domestic homes of people and various institutions(meet every
person in person, not like seminars).They explain to them in detail, various schemes,products
and services. They also explain about the documents required to open an account with Tradebulls
securities. If the person is interested the sales personnel will acquire the documents and will
proceed further.
KIOSKS:
The sales team puts up stalls in various locations and provide pamphlets containing details about
various products and services of Tradebulls Securities.They also explain orally to people who are
interested.
Online advertising:
Sharekhan has links to various websites through which they market their products andservices ie
through pop up windows and flash texts which when clicked directly leads to Tradebulls
Securities website.
31
4) Tradebulls Securities Major Competito:
Major Player in the region are as Follow companys Name
1. Reliance Money
2. Zerodha
3. Angle Oone
4. ICICI Direct.com
5. 5paisa.com
6. Motilal Oswl
7. HDFC Securities
8. Kotak Securities
9. Groww
10. Upstocks
Etc.
And Other Broker Companys Unique Selling Points(USP’s) , Terminals And Charges Are Major
Competion.
5) Numbers of clients:
Tradebulls Securities is one of the leading Indian financial corporations aimed to make
trading easier for everyone, even for those who are from a non-trading background. Being in the
market for over 11 years, Tradebulls has earned its huge clientele of 2 Lakh+ clients, 2750+
business partners till date.
6) DIFFERENT REPORTS GENERATED IN MARKETING

DEPARTMENT:
32
• There are two types of reports are generated in marketing department based on regular
period :-
1. Monthly report:
✓ Projection of booking for the month

✓ Projection of billing for the month
✓ Projection of collection for the month
2. Quarterly report:
✓ Competitor’s information
✓ Production for next quarter booking & billing
Chapter 4:Human Resource Department:
Tradebulls Securities Pvt Ltd,Surat has Following Information:
33
1) Recruitment Procedure:
Recruitment Through
Appointment Letter
agencies
Processing of application Application Forms
Final Interviews Salary Offers
PROCEDURE
• Where an advertisement is to be released a draft must be enclosed.
1. Recruitment through Agencies:
34
• The HRD/OD, HO will liaise with different Recruitment Agencies or will get the
Advertisement released through the Corporate Communication Department.
2. Processing of Applications- at HO and at Branches:
The HRD/OD will route the applications to the concerned Division / Group. The concerned
Division / Group will process the application, short list the candidates and conduct preliminary
interviews.
3. Final Interview:
• Final interview will be done by the Division / BU Head and a Senior Personnel from
HRD/OD, HO. In respect of position of General Managers and above Chairman &
Managing Director will also interview the candidate. Where the recruitment is initiated
at the local branch level, the preliminary interviews will also be conducted by the Branch
Personnel. Final interview will involve senior personnel from Corporate Office, either
from the Division or the Group.
• Interviewers will keep in mind the position requirement, categorizing it into technical,
management and behavioural. Such interviews will explore the expectation of the
employee and whether it can be met by the company.
4. Salary Offers:
• With a view to ensure that salary offers are in conformity with the levels paid in the
company, all offers will be made by the HRD/HO. Where the final interviews are held at
Branches, The Division/Business Unit Head or the local corporate representatives must
obtain in advance from the HRD/HO, HO the range of compensation that can be made to
the candidate/s.
5. Application Forms:
• All candidates appearing for the final interview will fill in the Employment Application
Form, including affixing of a photograph and Attested Xerox copies of educational
35
qualifications, Copy of relieving letters from all previous employers and copies of last 3
months salary slip and copy of current employer’s offer letter.
6. Appointment Letter:
• All appointment letters will be issued only by HRD/Od, HO and after all procedures are
completed
2) Selection Procedure:
Primary Interview Physical Examination
Fixed Wages Referance Check
Appointment
Primary Interview
• The probable candidates are called for primary interviews. When candidate came for
interview , it might possible that he had given wrong information but while filling form
36
he has no time to think so at that time he will give only right information. So that HR
manager can know right information about candidate.
1. Physical Examination
• The applicants who passed interview are sending for medical test. In that test the
laboratory checking are made. It specifies whether the applicants are physically fit or not.
If employees have any epidemic disease, eye sight problem or other problem by which
candidate will not work with accuracy and speed. So that candidate will be rejected.
2. Reference Check
• Tradebulls Securities pvt Ltd. follows this important step. In this step HR manager will
check reference and contact that referred person. HR manager ask the background of that
employee and decide that to select or not.
3. Fixing Wages
HR manager will set the wages/ salary package individually with each selection candidate with
the help of head of the department and finance department. Sign a memorandum of
understanding with the candidate. This memorandum shall give detail of wages/ salary packet
settled along with the pay scale, designation and department. This will be signed by the
candidate as a taken of acceptance of the offer and on behalf of the manager or concerned
manager.
4. Appointment
• A candidate who has selected by the selected signs the memorandum of understanding
will get final appointment letter. The date of joining the organization is known to
Candidate Company. HR manager may not write the salary because the selected
candidate will offered better salary over there.
3) Training Given:
• Training forms the most important function in the development of the Human Resource.
Training is given at three different phase:
37
1. Induction phase
2. Management development phase
3. Organization development phase
• The objective of the training programmes at “Tradebulls securities” have a very wide
scope, which is as follow:
• To orient the employees to the needs of the society and provides opportunities for them
to improve their performance on the job.
• To minimize the time gap in learning new department.
• To quip employees to update their knowledge and increase the level of performance and
their present job assignment as well as canalized there inherent potential in order to make
him holistic person.
• To foster initiative self-confidence and to over manpower obsolescence occurring due to
age, temperament, and lack of motivation of inability of person to adapt to changes.
• To impart training to new entrants, to enable them to take up their assignment effectively.
• To create an environment of “we feeling” and enhance accountability of people.
➢ Identification of training needs

• It is gustily by the superiors of workers of the respective department. They choose
workers as they thing fits to give training, for better performance and get heights
productive / quality after selecting worker they set their list to HRD department.
• On the basis of specific recommendations of Ho, the superior’s would nominate
employees for various seminar / training programmers / conferences etc. either in India
or aboard to meet the developmental needs.
➢ Training Programmes:
HRD at Tradebulls Securities is conducting various training programmes for categories of

persons.
1. Non-employees
38
2. Employees of batliboi
1.For Non-employees:
• HRD of Tradebulls Securities is dealing with training apprentices under apprentices act,
2009 for the categories such as Graduated and NISM Exam, graduate B.com, Commerce
graduate in the following trades:
➢ Vocational training programmes
This is also another training programmes conducted by the HRD. This is normally organized for
students coming of practical training in industrial organization which is the part if their academic
curriculum. Training is provided to students like BCA, BBA, MBA and BBA graduates during
the vacation to the activities of various department and practical work.
2.For Employees:
• To sustain the healthy culture and maximize the utilisation of human potential in
achieving organizational objectives, Tradebulls Securities management has been during
continuous thrust on following HRD sustain.
A. In house training
• After the identification of training needs of employees and keeping in view the
requirement the society, the in house training programmes are organized in such training
programmes facilities are drawn from within the organization and from outside also
• The infrastructure facilities for in house training programmes of Tradebulls
I. Training centre
II. Conference room with a capacity with 30 person
➢ Submission of training report
39
After attending the programmes, the employees are required to submit within on that day time a
brief report the training, highlights and usefulness. Employees deputed for foreign training are
required to give a presentational about their experiences.
B. Induction Training
• New appointees are imported induction training covering Tradebulls aim, objectives and
achievements work culture office procedure and job responsibilities normally internal
faculties is drawn for such a training new apprentices are put on the job only after
necessaries induction training. Similarly, special programmes are being designed and the
employees who have been provide officer category from the waterman category in the
recent past.
C. Outside sponsorship
• Tradebulls Securities also sends its employees for outside sponsorship to gain to latest
knowledge and information up till now and staff sponsored to renowned institutes like
etc. the experienced gained by them is shared with others trough presentations and
seminars.
D. Library system
• Tradebulls Securities has a fully fledged library and documentation centre with
management and technical books, journals, which cater to the needs of all employees
around 300 books, are available in library and it receive 30 technical and management
journal every years.
• Form 01 :- List of employees

• Form 02 :- Training calendar
• Form 03 :- Training programmes schedules
• Form 04 :- Training programme registration / attendance
• Form 05 :- Feedback from participant (English / Hindi)
• Form 06 :- Training record of employee
40
• Form 07 :- IOC notes for absenteeism

• Form 08 :- Post training feedback
• Form 09 :- Training requisition
• Form 10 :- Evaluation from for on to be trainings
➢ Instruction (details of forms)
a. To be up
dated every months in 1st week
b. To be prefaced half yearly in every Feb. & August for the period to March to August
& Sep. Respectively.
c. All east’s one day before training programme
d. Before training program
e. To be filled immediately on competing training programmes
f. To be up dated in second week every months for preceding months
g. To be sent within three days of complementation of training programmes
h. To be filled in for only for
i. Out station training program
j. Specific skills driver programmes.
k. Application is only for outstation primmer of special skills development. Program to
be obtained from concerned out head preferably prior to programmers how every month
summative a week’s time
4) Promotional Activities:
41
• Tradebulls Securities Pvt Ltd. Handles promotional activities in different ways.

Promotional activities are handled by someone in the sales or the marketing department,
who works advertising agencies. Company often setup its own department, whose
manager report to the vice president of marketing. The department’s job is to propose a
budget, develop strategy, approve ads and handle direct mail advertising.
• In developing promotional activities program, marketing manager must always start by
identifying the targets market and buyer motives.
➢ Promotional activities are as follow:
1. Participation in exhibition:
• Company regularly takes part in trade show or exhibition to aware the industrial
customer about their new project and new technology introduce in the machine
2. Local advertisement:
• Company gives advertisement of their product in the news paper or in the business today
magazines.
3. Continuously contact with customers:
• Company always makes continuous contact with their customers, so that any quarries are
there, they help their customers and can get new requirement of customer.
4. Geographical industry development inquiry:
• Company personnel do more leg work to find out geographically demand for their
product and always try to find new market, so to increase the sales and increase their
customers.
5. Maximum leg works:
42
• Marketing department manger and top management always give more attention to find
the new areas for market. Marketing manager does more leg work to find new market for
their product and new customer.
6.Attracting customer through websites:
• Company provides a detailed information of their products on the websites so that

customer situated outside the India will get the information regarding company’s
product, its utility, its features and alike. They can do this whole procedure within a
minute without paying for travelling and telephone
5) Promotion policy:
➢ The usual policy is to taken merit into consideration sometime length or service. Education
training courses completed previous work history etc. is factors, which are given weight
while deciding on promotion. Although promotion is made on the basis of ability, hard work,
co-operation, merit, honesty, many informal influences are powerful determinants of a
promotion policy.
➢ For the higher posts, peoples are picked by executives:
1) Who think and feel just as he does.
2) Who value loyalty to him and to the organization?
3) Who have social, political, economic and religious interest similar to his own?
43
6) Demation Policy:
• In Tradebulls Securities Pvt Ltd. demotions, serve a useful purpose in the sense that they
keep the employee alert and alive to their responsibilities and duties.
• A clear and responsible list of rules should be framed; violation of each would subject an
employee to demotion.
• This information should be clearly communicated to employees.
• There should be a component investigation to employees.
• If violations are discovered, there should be consistent and equitable application of the
penalty, preferable by the immediate supervisor.
44
Chapter 5: Back Office & RMS Department:
1) FUNCTIONING OF OPERATIONS & BACK-OFFICE
➢ There is only one employee in Back-Office. The task of Back Office department is to
have a proper communication system between the Regional Office with it’s sub offices
and also between the Regional Office and the Head Office.
• There are two employees in Operations department. They take care of the following
heads :-
✓ Finance/Cash
✓ KYC
➢ Finance department takes into consideration all the requirements while any pay in/ pay
out are made. It keeps into account the requirements of the banks that are tied up with the
Surat Branch.
➢ KYC department takes into consideration all the documentation part of the clients and all
the other details of the client. These details are kept confidential and are never disclosed
to any employee of the firm. The details are only communicated to the Head Office.
45
2) FUNCTIONING OF RMS DEPARTMENT:
➢ RMS department helps the clients in avoiding some of the risks like credit risk, interest
rate risk, liquidity risk and re-investment risk on debt investments and other fixed-
income securities.
➢ They use derivative instruments like index futures, stock futures, and optionscontracts,
warrants, convertible securities, swap agreements or any other derivative instruments for
the purpose of hedging and portfolio balancing, as permitted under the regulations and
guidelines.
➢ RMS department uses Stop loss and other schemes to avoid the risks associated with
trading volumes, liquidity and settlement systems in equity and debt markets.
46
Bibliography
• https://www.tradebulls.in/
• https://www.sebi.gov.in/
• https://www.nseindia.com/
• https://www.bseindia.com/
• https://www.moneycontrol.com/
• https://in.linkedin.com/
47
Annexure
Student Name:-
Raju Saudagar Sahu
Roll No.48
Student Email ID:-

mrsahuraju@gmail.com
Name Of Company:- Tradebull Securities Pvt.Ltd

Topic Off Summer Training:-
A study on How does an Organizatin Work

And Examined All Four Department like Dealing &Operation,Sales And
Marrketing,Human Resource and Back Office & RMS Departments.
48

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TRADEBULLS SECURITIES PVT.LTD.

INVESTOR’S SATISFACTION TOWARDS

Tradebulls Securities PVT.LTD.

A SUMMER TRAINING REPORT

Name:-Raju Saudagar Sahu

Under The Guidance Of:

BACHELOR OF BUSINESS ADMINISTRATION

VEER NARMAND SOUTH GUJARAT UNIVERSITY

Chapter 3: Sales And Marketing Department ............................................................. 25

College Completion Certificate

Completion certificate company

Indebtedness to other work publication,reference.if any, have been duty acknowledged.

Raju Saudagar Sahu

The methodological approach to this study is descriptive, because we attempt to

India has a large population which is at lower-income level and middle-income

Chapter 1: General Information of Company

1) Name & Location of Company:-

TRADEBULLS SECURITIES (P) LIMITED

Surat Office Address Corporate Office

Gurukripa, 2nd Floor,Houseb,21st Kanika wall Street,A-

2) Name & Location Of other Branches:-

12 Tradebulls Securities Offices

• Citiwise List of Tradebulls Securities Branches

• Tradebulls Securities Branches in Rajkot

• Tradebulls Securities Branches in Mumbai

• Tradebulls Securities Branches in Delhi

• Tradebulls Securities Branches in Bangalore (Bengaluru)

• Tradebulls Securities has 1 offices in 1 cities across Telangana.

• Tradebulls Securities Branches in Hyderabad. .

5) Name of Founders and Promoters:-

1) Dinesh chhaganlal Thakkar:-

7) Mission Statement and Values Shared:-

❖ Delivering powerful, easy-to-use trading technology.

RMS Sales And Marketing HR Back Office

RelationShip Manager Business Development Unit Manager Relationship Executive

Aasif Hirani is the Director of Tradebulls Group. Chartered Accountant (C.A.) by

At Tradebulls, He is involved in overall working of the Company and is instrumental in making

10) Group Companies:-

2. Tradebulls Commodities (P) Limited.

3. Tradebulls Commodities (P) Limited.

11) Membership With Stock Exchanges:-

NSE – National Stock Exchange.

BSE – Bombay Stock Exchange.

NCDEX – National Commodity and Derivatives Exchange.

MCX – Multi Commodity Exchange.

Chapter 2: Dealing And Operations Department:

Tradebulls Securities Pvt Ltd, Surat Branch Following Department Informention:-

1) Functioning of Dealing Department :-

Dealing department has a dedicated team of sector specific fundamental research

analysts, technical analysts and commodities advisors.

• There are around 15 Investment Advisors (IA’s) with 1 Assistant Manager.

✓ Short term calls

2) Functioning of Operations Department:-

3) Research & Advisory Reports:-

Technical Analysis report

4) Tradebulls Securities Adivsory And Trading:

Tradebulls Securities Dealing Department Advisory on.

Tradebulls Securities Trading

Online Trading Offline Trading

5) Tradebulls Securities Portfolio Management Service:

PMS at Tradebulls Securities pvt Ltd:

Portfolio Management Service is a highly customized service offering a range of investment