NIKE - https://www.fastcompany.

com/90711734/how-nike-turned-its-brand-into-a-35-billion-
shortcut

SONY - https://www.cnbc.com/2022/03/29/sony-launches-new-playstation-plus-subscription-
service-to-take-on-microsoft.html

SPOTIFY - https://www.creativeboom.com/inspiration/spotifys-new-identity-branding-and-
launch-campaign-for-its-new-music-friday/

RYANAIR - https://corporate.ryanair.com/news/ryanair-improves-industry-leading-customer-
service/

AIRBNB - https://tophotel.news/airbnbs-next-evolution-presents-more-challenges-for-
traditional-hotels-2/

TOYOTA - https://www.carsguide.com.au/car-news/right-car-wrong-time-toyota-camry-why-
the-mazda6-rival-deserves-better-86380?
fbclid=IwAR26Dtlcq73Z7NUo4Flmo73Rznu7L2nOvWE1uFnnfx5wYZxc-2QQMPE693Q

FARFETCH - https://www.allure.com/story/farfetch-launches-beauty-brands-global-
community?
fbclid=IwAR1oF4Qq6mBR0UAhI6b_LvfjTGJ8xH6ajeF906cxw9yOQcrAUKN83tUu2K4

AMAZON - https://www.cnbc.com/2022/04/21/amazon-ramps-up-fedex-ups-rivalry-by-
expanding-prime-to-third-parties.html?fbclid=IwAR1FbYShDd9MQwfG8xFui5-
EXYkV0X1Yqdw6GYfGI8JjNRb6uNyNuKDlcp4

XIAOMI - https://www.livemint.com/news/business-of-life/how-fan-power-helped-xiaomi-
write-its-success-story-11616689183650.html

IKEA - https://www.thedrum.com/news/2021/06/21/ad-the-day-ikea-bottles-ronaldo-s-anti-
coca-cola-stance?fbclid=IwAR1FbYShDd9MQwfG8xFui5-
EXYkV0X1Yqdw6GYfGI8JjNRb6uNyNuKDlcp4