Market Leader (06/04/2022)

ADVERTISING EFFECT
The important factor to consider
The 31. ____________
distance customers must travel affects the probability that they will buy the product.
Methods of communication
sound
Advertising slogans are easier to remember if there is a 32. ____________ played with them.
Mandy's Candy Store appeals to people's sense of 33. ____________
smell to draw in customers.
To an ad campaign for digital products, it is 34. ____________
the flexibilitythat is extremely important.
Effect on your product sales
The customer's 35. ____________
reaction after he or she experiences the ad is most important.

Marketing strategies
On international flights, it is wise for the advertisement to be displayed in the common 36. __________
native
of most passengers. languages
newspapers
Very few young people buy 37. ____________.
The UNESCO website would be a good place to advertise for companies aiming to improve the 38.
environment.
____________
One good location to place ads for sunscreen is the 39. ____________
swimming pool .
A good scene for a water purification commercial would be 40. ____________
national park.

Vocabulary

marketing assistant Head of PR

brand manager

director of MKT
 1. media mentions
2. customer service
3. brand strategies
4. product line
5. strong
responsibility
6. primary
knowledge
7. public relations
4

2 5
6
7
3

2. to devote an issue to something

3. good opportunity
4. to make sense
5. print channels
6. repeat exposure
7. traditional media

devote an issue to
good opportunity
Repeat exposure

make sense
traditional medias
eye-catching images

print channels