This question paper consists of 07 questions and 02 printed page.

Jagannath International Management School, Kalkaji

(Please write your Roll No. immediately) Roll No. __________
End Term Examination
III - Trimester PGDM – April 2019
Thirteenth Batch (2018-20)
Paper Code: G 305
Subject: Business Analytical and Consulting
Time: 3 Hours M. Marks: 60
Note: i) Q. No. 1 is compulsory and carries 20 Marks. Attempt Q. No. 1 and any four questions from
the remaining which carry 10 Marks each.
ii) All Sub-parts of the question should be answered together.

Q1 Answer the following (any 5 questions)

[5 × 4 = 20 Marks]
a) What is operational database
b) Explain Drill down, Roll up, Slice and Dice Operations with example (4 marks)
c) What is Knowledge Driven DSS
d) Explain the architecture of BI, explaining all its components
e) What is Prediction technique of data mining, explain with an example
f) Explain the use of Business Intelligence in Pharmaceutical sector
g) What is Explict and Tacit Knowledge, explain with examples

Q2 a) Explainthe ETLprocessin detail using an example [ 10 Marks]

b) Using K Means clustering method, assign the customers into 2 clusters (1 and 2) based on their
purchase amounts of a products as given in table below, justify your answer with reason.

Customer Purchase
name (INR)
A 145
B 105
C 80
D 100
E 95
F 155

Q3 Explain in detail using an live example, a case of successful implementation of Business

Intelligence System or Decision support System (DSS), clearly explaining the problems, solution
implemented and benefits obtained. [10 Marks]

Q4 a) What is Knowledge Management? Explain the relationship between Data, Information and
Knowledge using a diagram and example.
b) Explain the different approaches to Knowledge Management in detail [ 2x5 = 10 Marks]
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This question paper consists of 07 questions and 02 printed page.

Jagannath International Management School, Kalkaji

Q 5 a) what is Decision Support System? Explain the Components and Structure of DSS in detail
using a diagram. [10 Marks]

Q6 Explain the following data mining techniques in detail, explaining all their sub parts in detail.
(a) Classification
(b) Clustering [2x5 = 10 Marks]

Q7 a) What is data warehouse? Explain the characteristics and types and data warehouse in details.
b) Explain with examples, the application of data mining in following areas: [2x2.5 = 5 Marks]

1) Customer Relationship management [2.5 Marks]

2) Retailing and logistics [2.5 Marks]

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