A PIONEER IN THE

TRANSFORMATION OF
THE SAUDI HOSPITALITY
AND LEISURE MARKET
1.
THE FOUNDERS
EXPERIENCED FOUNDERS
Mr. Tal Nazer
Founder
Tal Hisham Nazer founded FMT Entertainment, a full
service events and lifestyle company responsible for
launching over 30 restaurants in Riyadh Seasons and
other events globally.
He is a Board Member and CEO of Bupa Arabia, leading
this fast growing and specialized health care company to
higher standards since 2008.
Tal is also a Board member of various companies and
committees. He is the Chairman of Najm for Insurance
Services Company, Vice Chairman of the Nazer Group,
Board Member of Nawah Healthcare and a member of
SAMA’s Insurance Executive Committee. Tal is also a
member of the Young Presidents Organization (YPO)
and Young Global Leaders (YGL)
Tal holds an MBA from The Wharton School,
Pennsylvania, and a BA in Economics from the University
of California.
COMPANY PROFILE
Mr. Mohyedin Kamel
Founder
Mohyedin Saleh Kamel has a wealth of experience
across a multitude of industries occupying key executive
and board positions.
He is a Board Member and Vice CEO of Dallah AlBaraka,
leadingthe company since 2017.
Mohyedin has held executive positions such as CEO of
Arab Media Corporation, Director of ART Sports
Channels and Managing Director of International Sports
Events Company, amongst others.
He also chairs the Board of Directors of Dallah Media
Production Company, Al Rabie Saudi Foods Company
and Al Qudra Consulting and Projects Management
Company.
Further, Mohyedin is a Board Member of over 20
companies across media, real estate development and
management and operations , trade and banking
industries.
Mohyedin is a graduate of San Francisco University in
Economics.
Founder
Sinan leads the organization as CEO and comes with
vast experience in the real estate, entertainment and
leisure segments.
He began his career in the consumer lending in the
banking sector, led the turn-around of a major food
logistics & manufacturing chain and founded and
managed his own real estate consultancy.
He joined as Senior Managing Director at one of the
largest collection of independent international and
family owned diversified business groups and led the
group’s land and real estate development division.
Sinan serves as the Vice-Chairman of Cold Store Group
of Saudi Arabia, a Board Member at Watani Wealth
Management, Al Balad Al Amin Real Estate
Development Co. and Muheel Facility Management Co.
2.
COMPANY PROFILES
COOL INC
Founded in 2019, COOL INC is a new house of
brands operating in the changing Saudi
hospitality and leisure market, targeting to
bring international brands into KSA offering a
high-end unique experience to local
customers.

WE AIM TO BRING THE TRENDIEST,

COOLEST AND MOST EXPERIENTIAL
HOSPITALITY AND LEISURE BRANDS
RIGHT TO THE SAUDI CONSUMER

COMPANY PROFILE
COOLINC

OUR OBJECTIVE AT COOL INC IS TO

CREATE HIGHLY PERSONALIZED,
SERVICE-DRIVEN EXPERIENCES
THAT ARE COMPELLING FOR OUR
GLOBAL LUXURY CLIENTELE

COMPANY PROFILE
WHAT SETS US APART
COSTUMER CENTRICITY
At Cool Inc, we have a
customer-centric philosophy in which
the customer is at our core and we
are always looking at different ways
to provide a unique and personalized
experience.
INVESTOR PRESENTATION
SYNERGIZED ECO SYSTEM
What enables us to differentiate
ourselves from our competition is our
ability to synergize between our
different verticals within the
hospitality industry, while unifying our
quality and elevating our customer
experience.
UNIQUE PORTFOLIO
Through our extensive network in the
US and Europe, we have partnered up
with the most exclusive and unique
entertainment, recreation, hospitality
and F&B brands from around the
world.
VALUE PROPOSITION
TO THE KSA
GOVERNMENT…
Accelerate the V2030
promise of a vibrant society
and a touristic destination.
COMPANY PROFILE
TO INVESTORS… TO THE BRANDS…
High profitability Access to Saudi’s
Investment by capitalizing underserved sectors and a
on underdeveloped strong operating partner to
markets. create true value on
investments.
TO THE
SAUDI CONSUMER…
Bringing best-in-class
brands in the hospitality
and leisure market
providing Saudi consumers
fun, trendy and unique
experiences within reach
and with an exceptional
level of service.
VALUE PROPOSITION
ACROSS KEY SEGMENTS

UPSCALE LUXURY PRIVATE

RESTAURANTS BOUTIQUE HOTELS MEMBERSHIP CLUBS

COMPANY PROFILE
OUR VALUE PROPOSITION
BRANDS
• Access to hip urban locations
• Support in high expansion costs
• Access to trendy clientele to
upkeep brand
• Government relations
• Synergies through shared
resources with other assets
INVESTOR
• High financial returns/attractive
profit margins through strong
positioning
• Opportunity to pioneer the
transformation of the
hospitality/leisure sector in KSA
• Part of a brand portfolio where
synergies can be leveraged
across segments and venues
COMPANY PROFILE
GOVERNMENT ENTITIES
• Support in delivering Vision
2030 objectives of a vibrant
tourism sector
• Job creation through new
employment opportunities
• Increase in foreign direct
investment
SAUDI CONSUMER
• High-end, personalized and
authentic experiences at home
market
• Addressing appetite for luxury
hospitality and dining sector
• Diversify entertainment options
• Provide an unparalleled level of
custom service
OUR SERVICES

WE WILL BRING AN EXCEPTIONAL

LEVEL OF SERVICE TO EVERY
SINGLE TOUCH POINT WITH OUR
CUSTOMERS, ACTING ON OTHERS’
NEEDS WITHOUT BEING ASKED TO
DO SO

COMPANY PROFILE
PIONEERING A LIFESTYLE COMPANY
TARGET SEGMENT

HIGH SYNERGIES BETWEEN VERTICALS LIVE AND PLANNED PROJECTS

Hotel & Resorts

1 1 HOTEL & RESORTS 2 LODGING & WELLNESS

Via Riyadh & J. Yacht Club The Tribe
ST SELA-offered Integrated multi-use Wellness hospitality with unique
AY facility with ~25 restaurants and glamping concept and outdoor
rooftop, cigar lounge, co-working activities (yoga, safari, etc)
Members space and hotel
Club Lodging & The Ranch
The Equestrian Club Wellness retreat program covering a

6 2 Wellness Country club & urban resort with

multi-use facilities
full week connecting the
mind-body-sole

3 FOOD & BEVERAGE 4 POP-UPS

Customer
SOCIALIZE

Riyadh and Jeddah

Centric &
Season
Fine Dining 14-weeks of pop-up
~30 upscale dining across restaurant project to
Operational Via Riyadh, DQ, KAFD,
and J. Yacht Club
host more than 30
restaurant brands and

Synergy 80,000+ visitors

5 NON-CONVENTIONAL RECREATION 6 NON-CONVENTIONAL RECREATION

5 3
Non- Food & Ebda Annabel’s in Khuzama
Sports and wellness London-based premier
Conventional Beverage activities in unique private membership club,
Recreation EST setting / offerings for offering unique and exclusive
adventure, kids, families services Al-Khuzama Park
& women

4
Pop-ups

INVESTOR PRESENTATION
FINANCIAL
PROJECTION
OF COOLINC

44+
RESTAURANTS

2025 1
GOALS MEMBERS’ CLUB

5+ THE PRIMARY GOAL OF COOL INC IS TO CREATE A

RESORT & CAMPING
CONCEPTS PORTFOLIO OF OVER 50 BRANDS
BY THE YEAR 2025

COMPANY PROFILE
THANK YOU