HOW GENERATION Z IS

TRANSFORMING THE
WORKPLACE

Updated: Octoner 2021 | AQ Binar

But First,

Welcome To This
Session!
My name is Adinda Khairani
I am 30 but always 21 at heart,
Starting my journey from a digital agency, to
beauty e-commerce and now managing one of
the biggest hair products from a global beauty
company.

I love to create a story and also love to hear story

from others,

So reach me out at :
adindayuri@gmail.com
@adindayuri
WHAT WERE (HOPEFULLY) GET TODAY

If Gen Z people are happened to be your..

Employee Colleague Consumer

● Had an understanding of Gen
● Understand what drives ● Keep an eye on the
Z characteristics and their
your teammates and (future) trend that
impact in the workforce
● Knows correct way to get drives them
● Knows what to expect to keep ● Better business
best collaboration with
and stay relevant with them decision
them
and
● Gives you a new ● Stay relevant with
● Utilize their strength for your the market
perspective about them
business
Heads Up

Let’s make the discussion alive. After all, I am

here also to learn from you guys!

If you ever feel like the guy on the right

picture, please raise your hand (figuratively)
and type your question on the comment
section. I will reply as much as I can :) ???
There is no such thing as bad or funny Mbae aku ngga ngerti
question. Let’s try to use this session to learn
as much as we can.

???
Binar Academy

GENERATIONS
AT GLANCE :

RECOGNIZING
TRAITS IN EACH
OF DIFFERENT
GENERATION

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GENERATION AT GLANCE
GENERATION AT GLANCE
Generation Z / IGEN
Zara Adhisty, 18 (Born 2003)
Even younger than millennials, in their teenagers stage, born approximately between
1995 and 2010. Their main spur to consumption is the search for truth, in both a
personal and a communal form.

Millenials (Gen Y)
Pevita Pearce, 28 (Born 1992)
Young, working. Soon to become the largest demographic age group overall, already
the 2nd largest generational workforce in Indonesia, consumed experiences.

Generation X
Sophia Latjuba, 50 (Born 1970)
Mature, working. Known as rebels in their youth, Gen Xers are now middle-aged, with
the oldest in their 50s, and the youngest in their 40s. Wield great spending power and
consumed status.

Baby Boomer
Meriam Bellina, 71 (Born 1950)
Mainly retired and have accumulated savings so they have money to spend. They
were immersed in the post–World War II context and are best represented by
consumption as an expression of ideology.
Source : Mckinsey
GENERATION AT GLANCE

Source : Mckinsey
Binar Academy

WHY SHOULD
COMPANIES
START PAYING
ATTENTION TO
GEN Z?

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THE AMAZING WORLD OF GEN Z

Courtesy : Tiktok
FACTS ABOUT GEN Z

As Gen-Z enters the workforce, for the first time in history, five generations of
They Getting Older employees will be working together under one roof, at least for a short period of
time.

They Are The 2nd Largest By 2025, Gen Z will made up 29.23% of Indonesia’s population, the second
largest after millennials, above generation X (25.74%) & baby boomer (11.27%).
Population

They are set to become the largest living generation and an emerging segment
And Will Soon Be Largest driving purchasing power.

With Great Spending They currently have a spending power that is estimated to already be close to
Power! $153 billion, surpassing the millennial generation in 2031!
Courtesy : Deloitte
GEN Z PROFILE

● Age 11-21
● Digital Natives
● Start to enter workforce
● Progressive
● Racially and ethnically diverse
than the generations before them
● Avoids labeling themselves
● Radically inclusive
● Tastemakers & Trendsetters

Courtesy : Tiktok
7 KEY TRAITS OF GEN Z

PHIGITAL HYPER CUSTOM REALISTIC

56% of Gen Zers want to write their Growing up in the most
For them, digital is physical
own job descriptions challenging time

FOMO WECONOMIST DIY

Will stay on top of trends but also From Uber to Airbnb, Gen Zers have only Believe that to get things done, it is better
worry they’re not moving fast enough. known a world with a shared economy from them to do it themselves

DRIVEN
Very competitive and not going to like Taken from
being told to wait and see Gen Z at Work
By David
Stillman
GEN Z TRAITS THAT MOST AFFECT AN ORGANIZATION
1 3
Most Diverse,
Yet Most Inclusive
Gen Zers are seeking proof
of employers’ dedication to
diversity and inclusion
2
Heavily Affected By The
4
COVID-19 Pandemic
Gen Z have been hit with job loss and
unemployment the worst, company
need to build a supportive working
environment to enable them to thrive
A True Digital Natives
Companies needs to provide the platforms
and opportunities that enable them to
quickly access information and establish
virtual connections while at work – e.g
hybrid working arrangements
Passionate About Solving
The World’s Wrongs
Underlines the importance of employers
having a strong sense of meaning in what
they do, enabling employees to feel as
though they are benefiting society
WHY SHOULD COMPANY PAY ATTENTION TO GEN Z?

The chaos and unrest in our

political system have inspired Members of Gen Z
Generation Z is worry them to get involved and who are of voting
about their future and make a difference. (18-23) want more
are much less concerned According to survey, the government
about typical teen political views of Generation solutions. They rank
problems, such as dating Z trend fiscally conservative climate change, racism
or cliques, than we are (stemming from our need for and economic
about becoming financial stability) and socially inequality consistently
successful in the world. liberal (fueled by diverse in their top issues.
demographics and society)
Binar Academy

WHAT DOES
GEN Z SEEKS
FROM A
COMPANY?

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THEIR TOP 5 PRIORITIES

Courtesy :
Courtesy :
PBS Newshour
GEN Z : SEARCHING FOR TRUTH

Courtesy : Tiktok Source : Mckinsey

WHAT DOES THIS MEANS FOR AN ORGANIZATION?

Summarizing The Top 5

Aspects That Gen Z
Looking for in their
career,

Prepare your company

to be able to provide all
these expectation from
the young talents!
GEN Z CAREER TIPS : ENTERING THE WORKFORCE

GRASP THE CONCEPT OF TIME

If you are happened to
be a Gen Z,
LEARN HOW TO WORK IN A TEAM

This is some of the

things you can DEVELOP EMPATHY
implement to prepare
yourself before ADOPT SOME PROFESSIONAL
entering the workplace ETIQUETTE
and / or
boost your career : BRIDGING THE GAP — AND DRIVING
OUR FUTURE OF WORK
Binar Academy

COMPANY
GUIDELINE:
THE DO’S AND
DON'TS ON
APPROACHING
GEN Z

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THE DO’S
Gen Z employees want their workplaces to be equally honest. Transparency
is essential because it helps employees trust the organizations they spend so
much of their time and energy on. Some things we can implement :

INTERNAL NEWSLETTER WEEKLY TEAM MEETING SALES DASHBOARD

-- -- --
Let everyone know what’s Invite everyone to discuss Keep employees in the loop
happening in the company. company issues and solution about numbers
With Many Baby Boomers reaching retirement age soon, company needs to
prepare younger generations for this workplace transition. Mentorship
programs can be a fantastic way to engage Gen Z employees while helping
pass down knowledge.

PAIRED THEM WITH A BUDDY LEARNING SESSIONS FROM C-LEVELS

-- --
Preferably with someone outside their Experience held by C-Levels will greatly help
department to help them get new insights. new employee thrive
Many Gen Z smembers are entering the workforce during an unprecedented
time. There has been so much going on in the world with layoffs and
unemployment. Getting a job in this economy is great, and we have a duty as
employers to be fair to our employees.

HEALTH STUDENT LOAN TUITION

FLEXIBLE BENEFIT
INSURANCE PAYOFF REIMBURSEMENT
Values drive organizational success. Most organizations have a set of values
that inform the work they do.

Gen Z needs to see that from you.

Work on establishing a set of values that guide what you do at your company.
Make sure that employees understand and live by the same set of values the
organization holds dear.
NETFLIX’S CULTURE : FREEDOM & RESPONSIBILITY
THE DON'TS
As discussed earlier, Gen Z will be one of the most diverse generations to
date not excluding Gen Z in Indonesia. We have employees coming from
various ethnicities and hold different beliefs. Here’s some of the things an
organization can do to be in alignment with this issue.

TAKE THINGS SERIOUSLY

FLEXIBILITY FOR
EDUCATE EMPLOYEE ON ON HARASSMENT ENCOURAGE EMPLOYEE
EMPLOYEE TO FULFILL
HOW TO BECOME AN AND/OR CASES ABOUT TO CHERISH THEIR
DUTIES RELATED TO
“ALLY” FOR MINORITIES DIVERSITY AND CULTURAL BACKGROUND
RELIGION
INCLUSIVITY
Feedback is an integral part of the employee experience. Young employees need
even more feedback because they don’t have a lot of experience. Your feedback
can guide their career trajectories and ensure they are on the right path.
Some things we can implement :

WEEKLY/MONTHLY/ REGULAR FORMAL AND MAKE SURE MANAGERS

PROVIDE CAREER PATH
QUARTERLY EMPLOYEE INFORMAL SHARING DON’T GET TOO MUCH
CONSULTATION
REVIEW SESSION ON THEIR PLATE
Gen Z employees are just getting started with their careers, so don’t put them in
a box. Moving up the corporate ladder might not be possible for Gen Z
employees right now, but there are somethings we can do to help them thrive
and satisfy their drive to success, such as:

MOVE THEM TO A CREATE A UNIQUE ROLE MOVING THEM UP OR

OFFER LATERAL
DIFFERENT THAT INCLUDES ALL OF DOWN ON THEIR
CAREER MOVES
DEPARTMENT THEIR INTEREST CURRENT DEPARTMENT
Binar Academy

MINI QUIZ

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MINI QUIZ : ANSWER BASED ON CASE

Gen Z Stereotypes VS Reality :

1. Savvy about blocking unwanted ads (TRUE/FALSE)
2. Hate all brand advertising (TRUE/FALSE)
3. More heavily influenced by social (TRUE/FALSE)
4. Less materialistic / experience driven (TRUE/FALSE)
5. Strong sense of social justice (TRUE/FALSE)
6. Ethical, values based consumer (TRUE/FALSE)

Answers will be revealed based on polls!

ANSWER REVEALED #1

Savvy about blocking unwanted ads = TRUE

Source : Consumer Survey Polls By The Drums

ANSWER REVEALED #2

Hate all brand advertising = UNTRUE

ANSWER REVEALED #3

More heavily influenced by social =TRUE

Source : Consumer Survey Polls By The Drums

ANSWER REVEALED #4

Less materialistic / experience driven = UNTRUE

Source : Consumer Survey Polls By The Drums

ANSWER REVEALED #5

Strong sense of social justice = TRUE

ANSWER REVEALED #5

Ethical, values based consumer = UNTRUE

Source : Consumer Survey Polls By The Drums

Binar Academy

Q&A SESSION

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Thank You!

[STRICTLY CONFIDENTIAL]