Q.

A retail brand is rapidly expanding its outlets and Sales. The sales
data and other other variables for the company are mentioned in the Period
adjoining table.

1 Jan
TASK 2 Feb
3 Mar
The company is planning the following activites in the month of Jun 4 Apr
and Jul of the next period
5 May
June : Outlets will be 31, Discounts 11%, Promotion 42 and with TIE 6 Jun
UPS with Local companies. Public holidays are to 9 in the period 7 Jul
8 Aug
July : Outlets will remain 31, Discounts 10%, Promotion 45 and with 9 Sep
No TIE UPS with Local companies. Public holidays are to 9 in the 10 Oct
period 11 Nov
12 Dec
Estimate the sales in the two months given the above
13 Jan
(USE LINEAR REGRESSSION technique to derive the value of the 14 Feb
constants) 15 Mar
(20 marks) 16 Apr
17 May

SUMMARY OUTPUT

Regression Statistics
Multiple R
R Square
Adjusted R
Standard Er
Observatio

ANOVA

Regression
Residual
Total

Coefficients
Intercept
X Variable
 Public
Holidays
Tie-ups with local in the
Outlets Discounts Promotion finance companies month Sales sale x month y
5 10.0% 2 NO 11 27 -211.12 1.35
9 10.1% 5 NO 11 71 -167.12 1.35
10 10.1% 8 YES 9 112 -126.12 -0.65
12 10.1% 10 YES 8 141 -97.12 -1.65
16 10.1% 12 YES 9 160 -78.12 -0.65
19 10.2% 15 NO 9 178 -60.12 -0.65
25 10.3% 17 NO 9 201 -37.12 -0.65
25 10.3% 20 NO 12 214 -24.12 2.35
26 10.6% 21 YES 10 224 -14.12 0.35
26 10.1% 24 NO 9 254 15.88 -0.65
26 10.6% 26 YES 10 225 -13.12 0.35
27 10.1% 29 YES 12 275 36.88 2.35
27 10.1% 31 YES 8 349 110.88 -1.65
27 10.6% 33 YES 10 363 124.88 0.35
27 10.7% 36 NO 10 381 142.88 0.35
28 10.8% 38 YES 8 423 184.88 -1.65
30 10.0% 39 YES 9 450 211.88 -0.65
9.6470588 238.11765 0.00 0.00
164 4048

m -0.0028
c 10.3212009
Forecast
18 Jun 10.2702406
19 Jul 10.2674095

SUMMARY OUTPUT

Regression Statistics
0.2719856
0.0739762
0.0122412
121.43764
17

df SS MS F Significance F
1 17671.25789 17671.25789 1.1982869406883 0.290931
15 221206.5068 14747.10045
 16 238877.7647

CoefficientsStandard Error t Stat P-value Lower 95% Upper 95%Lower 95.0%Upper 95.0%
490.19091 232.1507031 2.111520244 0.0519166668561 -4.626601 985.00842 -4.626601 985.00842
-26.12955 23.86994629 -1.09466293 0.2909310037092 -77.00713 24.748041 -77.00713 24.7480407
(20 Marks)

product sale^2
-285.6298 44570.7
-226.1003 27928.3
81.605536 15905.7
159.95848 9431.8
50.546713 6102.4
38.899654 3614.1
24.017301 1377.7
-56.7474 581.7
-4.982699 199.3
-10.27682 252.2
-4.629758 172.1
86.782007 1360.3
-182.6298 12294.9
44.076125 15595.6
50.429066 20415.4
-304.5121 34181.5
-137.1003 44894.1
-676.29 238877.76
pper 95.0%