Esha Basole

Esha Basole is a Consultant with PwC's Analytics Practice in Boston. She has about six years of
experience in providing data driven consulting solutions to a variety of businesses. She has accumulated
breadth of experience while working for clients across Healthcare Providers,Pharma & Life Sciences,
Airlines, and Retail sectors. Using evidence based consulting, she has helped clients improve
profitability, operationalize cost savings, enhance efficiency, and implement go-to-market strategies.

"Separating useful information from noise requires structured approach and sound hypotheses.
Maintaining a balance between statistical and practical significance is of paramount value."

Ratna Raj Singh

Ratna Raj Singh has five years of experience in analytics advisory, working on PwC's Analytics Apps and
Platforms and has developed a specialization in geospatial analytics and targeting, consumer demand
and preferences, behavioral profiling, etc.

He has worked for 100+ clients (global, national and regional including many fortune 500 firms) on
various projects, business developments and proposals focusing on market entry, market prioritization,
customer segmentation, channel optimization, establishment network optimization, leading to sales
growth and media coverage. And, has worked for various markets including the United States, Canada,
Germany, United Kingdom, Australia, China and India.

Apart from his advisory and analytics experience, Ratna has worked on mobile and web applications
development prior to joining PwC and has a good grasp of the following technologies: PHP, Python,
Ruby, SQL, Java, C++.

He obtained his education in Material and Metallurgical Engineering from the Indian Institute of
Technology Kanpur.

“Smarter analytics requires thinking beyond the obvious, it has to be practically applicable for the
changing business needs.”

Prateek Singhal

Prateek Singhal is an Associate in PwC US Analytics Advisory having one year of experience in the field of
business and data analysis. He assisted the client with development and implementation of an
analytically driven solution for setting up replenishment levels, and employed inventory management
levers to provide insights for reduction of inventory and the time horizon for achieving desired inventory
levels in the Supply Chain domain.

"Analytics generated insights are driving functions like entering new markets, creating new business
models & improving operational performance, critical for every progressive organization."