The Worlds Leading CDN Event Now In Its 3rd Year

Serv nce Attenda in 2010

% 5ic1Provider e
In my opinion, this is THE major event in the CDN space
Bernhard Brodesser, Consulting Systems Engineer, Cisco Systems

3rd ANNUAL

Host Operator Partner

25th-28th October 2011

Hilton Paddington Hotel London

Monetising the international operator opportunity in the CDN market

Featuring Special Focus Day:
www.cdnworldsummit.com/mobilecdn

Over 80 Speakers: 40 Content and CDN Service Providers Content Providers & Broadcasters
Maria Ingold Head of Technical Operations FilmFlex Movies, UK Richard Cooper Controller, Digital Distribution BBC, UK Mark Hewis Technical Architect LoveFilm, UK Peter MacAvock Programme Manager, Technical Dept European Broadcasting Union, Switzerland Steve Bennedik Head of Technology SkyNews, UK Tim Wright VP Technology Sony Pictures Entertainment, UK

25th October 2011

WHEN YOU LEAVE CDN WORLD SUMMIT 2011 YOU WILL BE EQUIPPED TO:
Work with network owners and broadcast over-the-top (OTT) providers to monetise video and other bandwidth-hungry Internet content Review the latest traditional CDN services from operators and radical new offerings from the likes of BT and Telefonica Collaborate effectively with content providers to drive revenues and beat competition Determine the impact of the net neutrality debate on successful business models Convince content providers about the commercial value of QoS Understand the latest CDN 2.0 innovations to enable intelligent distribution in real time

All the Global Telco CDNs...

Sam Farraj Head Content Delivery AT&T, USA Jacob Rosenberg Product Engineering Comcast, USA Justin McAleer Head of Strategy TeliaSonera International Carrier, USA Derek Gough Director, CDN Product Management Level3, Ireland David Meredith Head of Consumer Innovation Talk Talk, UK Robert Kevork Associate Director Marketing Bell Business Markets, Bell Canada Brian Joe Senior Planner Verizon, USA Cameron Rejali MD Products and Strategy BT Wholesale, UK Dominique Delisle, Programme Director for Content & Services Transformation Orange - FT, France Moray Barclay Strategy and Innovation Manager Deutsche Telekom, UK Marcin Pilarski Expert R&D Polska Telekom, Poland Paul Larbey President Velocix an Alcatel-Lucent Company, UK Kip Compton Senior Director, Strategy & Product Management, SPVTG, Cisco, USA John Watson Executive Director AT&T Digital Media Solutions, USA

THE CDN WORLD SUMMIT IS THE RECOGNISED PLATFORM FOR STRATEGIC DECISION MAKING ON CDN, MAKE SURE YOU TAKE THIS OPPORTUNITY TO:
Network with over 400 senior CDN professionals Learn from 80 plus industry expert speakers Get the most comprehensive understanding of the CDN industry Benefit from the only event that focuses on the Telco CDN opportunity Attend the only event with a focus on Mobile CDN Visit the dedicated CDN focussed exhibition Participate in 14 lively and interactive panel discussions

HALF PRICE FOR TELCOS

Register online at www.cdnworldsummit.com

Diamond Sponsor: Platinum Sponsor: Gold Sponsors: Silver Sponsors: Intelligence Provider:

Associate Sponsor:

An Alcatel-Lucent Company

www.informatm.com

Good level of attendees, a well constructed agenda and a thoroughly worthwhile 2 days
TalkTalk

PRE CONFERENCE SPECIAL FOCUS DAY Tuesday 25th October 2011

08:30 09:00 09:15 09:25
TELCO OPERATOR

Registration and Refreshments Introduction and Speed Networking Chairpersons Opening Remarks OPERATOR KEYNOTE: Making the Business Case for Deploying Mobile CDN to Support Mobile Device Delivery as part of a Content Providers Multi-Screen Strategy
Why CDN for Mobile, Why Mobile for CDN? where are the roadblocks? Supporting all mobile phone and smart phone platforms Making the case for enabling the monetisation of mobile content (Video, Web acceleration ?) Facilitating video distribution on mobile:between caching and content optimization? Facilitating web acceleration, enabling future mobile services such as e-commerce Which interaction between content editor and mobile operators for a better delivery for the end customer? Dominique Delisle, Programme Director for Content & Services Transformation, Orange - FT, France

12:25 13:55
TELCO OPERATOR PANEL

Networking Lunch & Exhibition PANEL SESSION: Integrating Mobile CDN with Other Mobile Data Offload and Optimisation Solutions to Reduce Data Congestion
Examining optimum scenarios for and the pros and cons of offloading to fibre, wifi, femtocells and using CDN Analysing data costs and network profitability for the different scenarios Examining the different models for optimizing content and networks Boris Moltchanov, Mobile Services Innovation Manager, Telecom Italia, Italy Ingo Schneider, Vice President Mobile Internet, Deutsche Telekom, Germany Martin Prosek, Video & Content Platform Specialist, Telefonica O2, Czech Republic Mark Harrop, Director - Mobile Strategy and Portfolio Development, BT Wholesale, UK

14:35
CDN

Outlining and Meeting the Specific Technical Requirements for Mobile CDN
Integrating mobile delivery services into the CDN to support device detection image rendering video transcoding Bit rate adaption Addressing the specific mobile challenges of high latency, packet loss and variation in download capacity Examining the drivers for and challenges of effectively supporting mobile commerce Understanding the benefits of supporting iphone live streaming services Lior Fite, Founder, Saguna, Israel

09:50
TELCO OPERATOR PANEL

PANEL SESSION: Examining the Impact of Video Content on Mobile Networks and Strategies for Meeting Growing Demand
Forecasting end user behaviour and choice of services and devices Examining the increasing consumption of digital television content over broadband Outlining the need for continual network efficiency and strategies to achieving this:network evolution; data offload; traffic management; caching; CDN Examining the case for storing content closer to the network edge Examining the business case for mobile operators to support CDNs Dominique Delisle, Programme Director for Content & Services Transformation, Orange - FT, France Bjrn Thorstensen, Corporate Development, Telenor Group, Norway Brian Joe, Senior Planner, Verizon, USA

15:00

PANEL SESSION: Evaluating the Mobile CDN/ Mobile Cloud Computing Opportunity; Providing Any Service to Any Device and Outlining the Operating and Business Models
Outlining the media and video delivery opportunity Examining initial enterprise services Outlining developing consumer services Moray Barclay, Strategy and Innovation Manager, Deutsche Telekom, UK Alex Wolfe, CEO, BigCDN, UK Prof. Dr. Thomas Magedanz, University Professor, TU Berlin, Director NGNI, Fraunhofer FOKUS, Germany

10:30 11:10
INVESTOR

Networking, Refreshment & Exhibition Visit How do Increasing Data Volumes Affect the Expected CAPEX Profile and Valuation of the Telco sector? What Will Happen to Operator Revenues as Usage and Tariffs Evolve?
What multiples is the telco sector being valued at today vs. the wider stock market? What do investors think will happen to operator revenues and CAPEX as demand for data traffic increases? How will data traffic affect the dividend? Projecting costs and revenues associated with evolving business models Maurice Patrick, Director, Barclays Capital, UK

15:40

Developing Mobile Cloud Acceleration Solutions to Optimise Mobile Ecommerce, Enterprise and Content Services
Mr. Francois Lemarchand, Director IP Network Strategies, Ericsson, France

16:05
CDN

CDN Delivery to Mobile Devices

Delivering live on demand delivery to iPhone, Blackberry, Android and other handsets Delivering to Tablet PCs including iPad, Xoom and Galaxy Tab Achieving device detection and content manipulation Alex Wolfe, CEO, BigCDN, UK

11:35
TELCO OPERATOR

Examining Deutsche Telekoms Strategy for Managing Increasing Data Traffic

Forecasting increases in different types of data traffic Examining the impact of Smart-phones and Tablets on data usage Evaluating mobile CDN as part of the Deutsche Telekom strategy to meet increasing data demands Ingo Schneider, Vice President Mobile Internet, Deutsche Telekom, Germany

16:20

End of Pre conference Focus Day. Networking, Refreshment & Exhibition Visit

12:00
TELCO OPERATOR

Examining the Different Options to Manage Data Overload

Examining the options for content optimisation:just in time downloading, IP data squeezing Determining applications and/or types of data are most suitable for manipulation to reduce congestion? Considering mobile CDN as a strategy for managing mobile data Martin Prosek, Video & Content Platform Specialist, Telefonica O2, Czech Republic

AN EXCELLENT PLATFORM TO GET VIEWS FROM CDN PROVIDERS AND USERS, BUYERS AND SELLERS, CURRENT AND FUTURE PLAYERS
Vice President, Strategy & Architecture, Astro

Fig. 5: Respondents guess as to who will dominate the CDN market in five years

No one: The market will be fragmented, with multiple traditional and telecoms-operator CDN providers Akamai at an international level and multiple telecoms-network operators at a national level A handful of major telecoms-network operators Akamai at an international level and a handful of telecoms-network operators at regional and national levels A federation of multiple international and national telecoms-network operators A handful of traditional CDN providers 7.6 10.5 13.9

22.4

12.2

11.4

Akamai

7.2 0 4 8 12 Respondents (%) 16 20 24

Source: Informa Telecoms & Media

Register online at www.cdnworldsummit.com

The timing and positioning of what Informa have done with the CDN World Summit is phenomenal!
BT

CONFERENCE DAY ONE:

Wednesday 26 October 2011
08:00 08:45 08:55 Registration, Networking, Refreshment & Exhibition Visit Introduction and Speed Networking Chairpersons Opening Remarks
Rob Gallagher, Principal Analyst, Broadband, Informa Telecoms & Media, UK

11:40

KEYNOTE: Videoscape CDNs:The Next Generation Video Services Foundation

Current CDNs struggle to meet escalating rich media demands and rapidly growing content volume from many different sources to multiple screens A virtualized, video optimized, content delivery infrastructure for advanced, multi-screen video applications including cloud-based scalable computing resources for content ingest, transformation, storage, caching, streaming, and analytics Adaptive video intelligence gets extended throughout the network for greater scale, delivery efficiency, and quality of experience for consumers New services are enabled across all platforms (home and mobile), powering an unified consumer experience on all screens and opening opportunities for new revenue generating services Kip Compton, Senior Director Strategy & Product Management, SPVTG, Cisco, USA

15:30

Building Successful TV Offerings in a World of OTT Content and Multi-Screen TV Services

Dr. Giles Wilson, Head of Technology, Solution Area TV, Ericsson, UK

15:50
TELCO CDN

Evaluating the Drivers for Partnering with Established CDNs to Resell Services
The opportunities and challenges for telcos entering the CDN market Defining the drivers for a successful CDN strategy Developing a successful partnership Robert Kevork, Associate Director Marketing, Bell Business Markets, Bell Canada

CONTENT PROVIDERS NEEDS AND WANTS

09:05
BROADCASTER

16:10 16:55
TELCO CDN

Networking, Refreshment & Exhibition Visit Examining the Business Case for the Deployment of a Managed CDN Service, in between a New Build and a Partnership Model
How do the different CDN models differ for an operator? Leveraging a managed service to ensure a service focus not a product focus Understanding how a managed service relates to net neutrality David Meredith, Head of Consumer Innovation, TalkTalk, UK

Examining the Broadcaster Point of View of CDN

What is the value of a CDN to broadcasters? How can a CDN help broadcasters reach new viewers through connected TV? Outlining the QoS requirements Richard Cooper, Controller, Digital Distribution, BBC, UK

12:00

PANEL SESSION: Comparing the Business Case for Transparent Caching and the CDN to Support Traffic Growth on the Network
Outlining the drivers for a benefits of transparent caching Examining the differing drivers for CDN Considering whether transparent caching and CDNs are complementary or competitive Determining the key criteria for making a decision between a transparent caching or CDN solution Charlie Baker, Director of Product Management, PeerApp, USA Further panellists to be confirmed, please see conference website www.cdnworldsummit.com

09:25

CDN BUSINESS MODELS AND CASE STUDIES

14:30
TELCO CDN

TELCO CDN

Content management what are the requirements and whose responsibility is it? What are the required security models for content? How effective are new streaming technologies in delivering consistent OTT video? Converging broadband and broadcast TV:Is Internet video the future for all television? Do customers require increased QoS of video services and who should cover the cost? Panel chair : Tim Wright, VP Technology, Sony Pictures Entertainment, UK Panellists: Maria Ingold, Head of Technical Operations, FilmFlex Movies, UK Richard Cooper, Controller, Digital Distribution, BBC, UK Mark Hewis, Technical Architect, LOVEFiLM, UK Peter MacAvock, Programme Manager, Technical Dept, European Broadcasting Union, Switzerland Steve Bennedik, Head of Technology, Sky News, UK

TELCO CDN PANEL SESSION

PANEL SESSION: Optimising Distribution of High Volume Digital and Video Content: Ensuring Quality of Experience for End Users

17:10

PANEL SESSION: Examining Market Entry Pricing Models and the Potential for Evolution as Services Expand
Determining the market value of being able to deliver content from servers closer to the user offering guaranteed QoS Addressing content provider arguments that, as local CDN networks with save operators money in the long term, prices should be low Making the case for charging on the industry-standard perbyte basis Chris van Zinnicq Bergmann, Managing Director, EMEA, Pacnet, Netherlands Sophie Nachman-Ghnassia, Head of Content Delivery Network, Orange, France David Meredith, Head of Consumer Innovation, TalkTalk, UK

12:35
TELCO CDN

Outlining the Challenges in the Current CDN Business Model for Content Providers and examining how Verizon is Addressing This
Brian Joe, Senior Planner, Verizon, USA

CONTENT PROVIDER PANEL SESSION

12:55

Find a Way to Turn Rich Media into Rich Rewards

Challenges and opportunities for operator CDN Unification OTT cache and CDN Derek Liu, Director Product Management, Huawei

13:15

Networking Lunch & Exhibition

17:45

Outlining Polish Telekoms CDN deployment and strategies for interconnection with the wider Orange Group CDN(s)
Outlining Polish Telekoms CDN deployment Examining the challenges of ensuring interconnection with the wider Orange Group Determining the implications for wider interconnection strategies Marcin Pilarski, Expert R&D, Polska Telekom, Poland

10:00

Any Need to Standardize the Content Provider CDN Interface?

Analysing current challenges faced by content providers while interfacing with a CDN Overview of business considerations How content providers feed the CDN and how they get reports How standards could solve those issues Chantal Bonardi, International Partnership Projects, ETSI, France

Evaluating the Business Case for Operators to Develop a CDN Offering by Partnering with Existing CDNs and the Process and Requirements for a Successful Relationship
Outlining the potential risks of CDN partnerships and developing strategies to ensure long term success Business drivers for operators to partner with existing CDN vendors Evolution of partnership to ensure long term success Percy Lee, Technology Strategist, Telus, Canada

18:15
TELCO CDN

Examining the Evolving Charging or Revenue Share Models for Delivering CDN Services. How are Commercial Terms Changing?
Outlining current revenue share models Examining the changing commercial terms and future business models Marta Garca Lpez, Global CDN Product Marketing Manager, Telefonica, Spain

KEYNOTES: MONETISING THE CDN OPPORTUNITY

10:20
TELCO CDN

14:50
TELCO CDN

KEYNOTE: Understanding Value in the Online Media Distribution Market

Lessons learnt from 50 years delivering services to the media industry Delivering value in the online media market Cameron Rejali, MD Products and Strategy, BT Wholesale, UK

Examining the Drivers for and Challenges of Planning and Building a CDN Network:Exploiting Operator Ownership of the Last Mile to Place Servers Closer to Users Homes and Offer Improved QoS Compared with Traditional CDNs 18:35
Outlining BT Wholesales Content and TV Connect services, designed to enable content providers and ISPs to deliver on-demand and linear video Outlining the QoS benefits of multiple cache locations and support for IP multicast Describing the value proposition to CSPs Examining the business model which enables payment for the ISPs Rory Murphy, Head of Digital Media Propositions & Customer Engagement, BT Wholesale, UK

End of Day One

10:40 11.20
CDN

Networking, Refreshment & Exhibition Visit KEYNOTE: Evaluating the Hidden Costs of Operating a CDN and the Business Strategies Service Providers have Deployed to Minimize Them
Understanding the digital media supply chain and the skills needed to manage, publish and monetize content prior to its delivery Leveraging managed services to accelerate market entry and acquire valuable expertise in real-time Paul Larbey, President, Velocix, Alcatel-Lucent, UK

BT Wholesale and Informa Telecoms & Media are delighted to host an opening drinks reception in the iconic BT Tower.
This is a genuinely exclusive opportunity as the tower does not open to the public. Join us, by invitation only, on Wednesday 26th October as guests of BT and the CDN World Summit in the famous revolving restaurant and network with peers and clients in a relaxed and informal atmosphere.

15:10

Optimizing Service Providers Networks for the Content Tsunami

Options for unmanaged OTT content Monetizing service provider content beyond IPTV Chris R. Turner, Global Managing Director, Content Delivery, Juniper Networks, USA

Register online at www.cdnworldsummit.com

Great forum, senior representation on both operator and vendor side PeerApp
TELCO CDN

CONFERENCE DAY TWO:

Thursday 27 October 2011
Registration and Refreshment 07:45

10.25

Effectively Ensuring Support for Flash Delivery and all Forms of Adaptive Streaming
Supporting the Microsoft, Flash and Apple adaptive streaming Optimizing HTTP delivery and cache technologies TV Anywhere; Ubiquitous Video Distribution to Desktop, Mobile & Connected devices. Derek Gough, Director, CDN Product Management, Level3, Ireland

ANALYST BREAKFAST BRIEFING

08:00 CDN Revenue Forecast in an Increasingly Competitive Market and Examining the Business Case for Operating CDN as a Loss Leader Giving Route to Market for More Profitable VAS
Forecasting revenue growth over the next 5 years taking into account growth in traffic and competition Examining the impact of the growing tendency of content providers to employing multiple CDN providers for different services Examining the opportunity of offering VAS to broadcasters and studios Six leading industry analysts will debate the future of the CDN market, see www.cdnworldsummit.com for further details

services through the interconnection of CDN platforms Outlining various CDN interconnect and content brokering models ranging from bilateral peering agreements to global CDN federations Outlining different use-cases associated with these models and examining the associated technical and operational requirements necessary for successful implementation Tom Kennedy, VP Marketing, BNI Video, USA, with client case study. Please see www.cdnworldsummit.com for further details

10.45

The challenge of delivering live content (TV or radio) over Internet The impact of IPV6 in using multicast for live delivery Current solutions to optimize bandwidth usage for demanding content (adaptive formats, repeaters) Jacques Le Mancq, President and CEO, Broadpeak, France

TELCO CDN & CDN

Effectively Supporting Multicast in the Existing Network to Deliver Live Content with Minimum Bandwidth

15.10

CDN PANEL SESSION: Outlining the Possible Different CDN Federation Models and Structures
Outlining the different interconnection models used and the drivers for each: - Horizontal CDN federation: A CDN provider interconnects with one of a similar type to mutually extend their geographical reach - Vertical CDN federation: A CDN provider interconnects with one of a different type in order to offer extra features Examining the different possible federation structures and outlining pros and cons for each: - Bilateral: where CDN providers maintain multiple agreements with each other - Operator/aggregator: where one operator acts a broker for the CDN services of others - Third-party aggregator: where third-party startups act as intermediaries - Multilateral: where a CDN provider has a direct relationship with the content provider but uses an exchange to access many other CDNs Sam Farraj, Head Content Delivery, AT&T, USA Jacob Rosenberg, Product Engineering, Comcast, USA James Segil, Co-Founder & President, EdgeCast Networks, USA Simon Orme, Strategy Director Content Services, BT Wholesale, UK Steve Liddell, President, Content Delivery and Network Services, Highwinds, USA

11.05 11.40
TELCO CDN

Networking, Refreshment & Exhibition Visit Differentiating CDN Services in a Commoditised Market
Understanding the issues that really matter to customers Unique solutions which create market differentiation Simon Orme, Strategy Director Content Services, BT Wholesale, UK

08:45 09:00

Registration, Networking, Refreshment & Exhibition Visit Chairpersons Introduction

Rob Gallagher, Principal Analyst, Broadband, Informa Telecoms & Media, UK

INTERNATIONAL CDN
12:00
TELCO CDN

CDN 2.0
09:10
TELCO CDN

Outlining Challenges and Opportunities in the CDN Area

Bjrn Thorstensen, Corporate Development, Telenor Group, Norway

Architecting a Content Delivery Network for Optimal Delivery of On-Demand Video

Assessing different architecture approaches to caching Understanding how differing legacy network architectures and differing market requirements affect choice of approach Evaluating technology and partnership options in the network Assessing the different options for successful service delivery: improved encoding quality; adaptive streaming; cache distribution; unicast delivery Jacob Rosenberg, Product Engineering, Comcast, USA

12.20
TELCO CDN

What are the Consequences to a Carrier of Participating vs. not Participating in the CDN Market?
Does it enable carriers to win content customers they wouldnt have otherwise? Are there potential network savings opportunities due to transparent caching? Does it cannabilize IPT revenues? If not entering the CDN fray do Carriers risk being marginalized? Justin McAleer, Head of Strategy, TeliaSonera International Carrier, USA

15.45 16.30

Networking, Refreshment & Exhibition Visit Examining the Operation of a LoadBalancing Solution to Optimise Efficiency in Traffic Management and Implications for Interconnection
Effectively monitoring and routing traffic to any publicly accessible IP application, website or CDN Routing customers to the closest and best-performing server based on their location Managing traffic to effectively ensure global load balancing Minimising costs for bandwidth and caching by controlling where and how traffic is distributed Speaker to be announced, please see www.cdnworldsummit.com for further details.

09.30

Architecting a CDN to Deliver True HD Broadcast / Blueray Quality and Services to all Devices
Using distributed delivery as a cost effective alternative to backbone / aggregation network expansion Deploying technologies to enable instant scaling of live events / flash crowds Enhancing quality of experience for all screens Building in time-shift TV services for all screens Jon Haley, VP Business Development Web TV/OTT, Edgeware, Sweden

12.40
TELCO CDN

Making the Business Case for International Carriers to Provide Reach for Content Providers Looking to Provide Services in Multiple Markets
Examining the proposal for an open global CDN clearing platform that would redistribute revenues from CDN services to the ISPs that receive the traffic Marta Garca Lpez, Global CDN Product Marketing Manager, Telefonica, Spain

16.50

Examining Drivers for and Progress on CDN Federation Technology Standards

Analysing the need for standards for CDN federation Understanding and meeting the technology requirements to enable interconnection in terms of: Routing, authorization, reporting, settlement Progress updates from the different groups working on standards: - ETSI Media Content Distribution (MCD) division CDN Interconnection working group - Alliance of Telecommunications Industry Solutions (ATIS) - ETSIs TISPAN work on defining standards for CDNs internal workings - Open IPTV Forum (OIPF) work on defining standards for CDNs internal workings - (IETF) Alto (Application-Layer Traffic Optimization) and Decade (Decoupled Application Data Enroute) projects Making the case for the IETF to create a working group dedicated to CDN Interconnection Oskar Vandeventer, ETSI Representative, TNO, Netherlands

09.50

PANEL SESSION: Developing Intelligent and Innovative CDNs Focusing on the User Interaction Perspective
Evaluating and taking advantage of new technologies to ensure quality of service for the end user How do CDN services promise to address the problems facing the broadband industry? What are the strategic and technical challenges facing CDNS? How to orientate CDN services towards upcoming content rather than just broadcast content Stef Van Der Zeal, CEO, Jet Stream, Netherlands Anderson Lin, Marketing Director, ChinaCache, USA Paul Larbey, President, Velocix, Alcatel-Lucent, UK Jean-Christophe Dessange, Head of European New Video Business Development, Cisco, France Michael ODonnell, President and CEO, Skytide, USA Tim Wright, VP Technology, Sony Pictures Entertainment, UK

13.00 14.30

Networking Lunch & Exhibition Examining the Russian OTT\VOD\CDN Market

Market development history and overview (its quite a young market for this territory) Current ecosystem, main players and correlations between them CDN as core of QOS of most of successful VOD\OTT projects in Russia Leading CDNs with general figures (network coverage, audience reach, most popular B2B and B2C services etc.) Market trends and approaches and correlation with worldwide market trends Alex Drobot, Product Director, Fidel Solutions, Russian Federation

FEDERATION MODELS AND STANDARDS

14:50 Managing CDN Interconnection
Examining how rapid growth of Telco CDN deployments have prompted operators to investigate how they might cooperate to expand the scale, reach and capability of their

17:10

Close of Conference Day Two

Register online at www.cdnworldsummit.com

Well attended. Very interesting discussions

Juniper Networks
11.20 Examining the Drivers for a CDNs Partnership with a TV Manufacturer to Develop a Technology Platform Enabling the Delivery of Video Content
Robert Cloudt, Business Development Manager for Broadcasters and VoD providers, Philips, Netherlands,

CONFERENCE DAY THREE:

Friday 28 October 2011
08:30 09.00 Networking, Refreshment & Exhibition Visit Chairmans Introduction

CDN, CLOUD AND CLOUD TV

14:55
TELCO CDN

Defining the Cloud and the CDN: CDN as Computing Lite

The complementary relationship between CDN and Cloud computing How we can leverage the new generation of virtualized network functions for integrating CDN and Cloud Thang Vu Duong, Chief NGN and CDN architect, Orange, France

11:40

NEW CDN PLAYERS AND SERVICES

09.10
CDN

Ecosystem Panel Discussion - Seamlessly Converging Broadband and Broadcast Content with CDN
Tim Wright, VP Technology, Sony Pictures Entertainment, UK Peter MacAvock, Programme Manager, Technical Dept, European Broadcasting Union, Switzerland Steve Bennedik, Head of Technology, Sky News, UK Panellists to be confirmed, please see www.cdnworldsummit. com for further details

15:15

Amazon CDN Examining the Business Case for Moving Beyond Content Delivery to the Enablement of Media and Production Services
Building partnerships to offer higher margin media services Evaluating the potential RoI to be achieved from offering production services Tal Saraf, General Manager, Amazon CloudFront, USA

PANEL SESSION: Examining the Relationship between the Cloud and the CDN and the Implications for Evolving Business Models
Defining cloud services and the implications for CDN operators Cloud and CDN complementary or competitive? Determining how cloud services will evolve in the next 5 years Assessing the prospects for mobile cloud services and their implications Determining the impact of cloud TV on CDN business models Chair: Rupert Chapman, Cloud Services Lead, PA Consulting, UK Panellists: John Watson, Executive Director, AT&T Digital Media Solutions, USA Federico Feroldi, Founder, Cloudify, Italy Simon Orme, Strategy Director Content Services, BT Wholesale, UK

12:15

Evolving Network Architecture with Content Centric Networking

The Internet is increasingly used as a media distribution network, despite its original design as a communications network Attempts to augment infrastructure to handle an exponentially increasing flood of audio, video, and print media drive high costs and result in missed opportunities and marginalization Relatively simple, incremental improvements to routers would allow carriers to easily evolve their infrastructure for optimally efficient distribution while reducing both capital and operating expenses Learn how to apply the ideas of content-centric networking at the heart of the worlds Future Internet research efforts to solve problems today Van Jacobson, Research Fellow and Lead, Content-Centric Networking Program, PARC, a Xerox company, USA

09.30
CDN

Microsoft CDN Examining how Microsoft has Restructured its Network to Support CDN
Enabling growth in online video and the distribution of premium content (e.g. video games, software) Supporting Windows Azure customers Continued investment and growth Jeremy Andrasik, Senior Program Manager, Microsoft Windows Azure CDN, USA

15:55

09:50
CDN

Yahoo! CDN Examining the Business Case for Yahoo to Build a CDN and Examining the Technical and Architectural Challenges
Senior Representative, Yahoo!

Examining the Business Case for and Operation of TV Services via the Cloud
Outlining a cloud TV platform delivering interactive video and social media content from the cloud as a single, adaptable MPEG stream to a consumer electronics (CE) device or set-top box Outlining management of the CE device or set-top box via standard remote controls to the cloud Examining the differences between cloud TV and web TV Ronald Brockmann, CTO, Active Video, Netherlands

12.35

10.10 10.45
TELCO CDN & CDN

Networking, Refreshment & Exhibition Visit PANEL SESSION: Web Site Acceleration Forecasting Demand and Potential Revenues for Web Site Acceleration and its Impact on the Business Case for CDN Services
Examining customer need and demand for web site acceleration Outlining the drivers for social networking and e-commerce sites Outlining the difference between web site acceleration and small object CDN delivery Examining the two main strategies for web site acceleration: - caching HTML at the edge - caching HTML at the edge and providing acceleration for the delivery of the HTML edge in case it cant be cached Evaluating web site accelerations ability to offer sustainable high margins and the potential growth in the market John Watson, Executive Director AT&T Digital Media Solutions, USA George Fraser, VP EMEA and Asia Pacific, Limelight Networks, UK Jeff Kim, COO, CDNetworks, USA

PANEL SESSION: Examining the Offerings of the New Wave of CDN Players: What do they Bring to the Eco System?
Moving beyond delivering capacity: examining the additional services offered Outlining how the various new CDN players are changing the business model Forecasting the future of the CDN landscape Speakers to be confirmed, please see www.cdnworldsummit.com for further details

16:15
CDN

What a cloud outage means to your IT strategy

What can happen during a cloud outage and why it matters to your business A crash course in cloud infrastructure principles Concrete steps you can make to protect your business from cloud failure Federico Feroldi, Founder, Cloudify, Italy

13:15

Networking Lunch & Exhibition 16:35

QOS & NET NEUTRALITY

14:35 REGULATAORY PANEL SESSION: Determining the Impact of the InternetNeutrality Debate on Support for QoS Services
Examining the implications of QoS services in the context of the net neutrality debate Outlining regulators position of offering QoS services Examining the potential media backlash and negative publicity Thomas Grob, Senior Expert Regulatory Strategy, Deutsche Telekom, Germany Siri Kalager, Director Regulatory Affairs, Telenor, Norway Speaker to be confirmed, ETNO

Close of Conference. Networking, Refreshment & Exhibition Visit

Wonderful conference with lots of potential customers that we can meet.

Marketing Manager, Huawei Fig. 4: Respondents expectations of when they expect delivery of content to these devices to become a priority for their CDN strategy
TV settop box 100 80 Respondents (%) 60 40 20 0 Mobile handset Connected TV Tablet Games console Blu-ray player

0-6 months

6-12 months

1-2 years

3-4 years

5 years or more

Source: Informa Telecoms & Media

Register online at www.cdnworldsummit.com

The CDN world summit event is key for any player in the CDN area. France Telecom
Diamond Sponsor: Platinum Sponsor:

An Alcatel-Lucent Company

Gold Sponsors:

EXHIBITION

Silver Sponsor:

TO CONFERENCE

Intelligence Provider:

Associate Sponsor:

R
TO REGISTRATION AREA MEETING ROOM

NOW IN ITS THIRD YEAR,

the market leading CDN World Summit has secured itself as THE world leading CDN Summit. In 2010, the Summit provided a forum that was pivotal for network operators looking to break into the content delivery network business. With a stellar speaker list of top executives from leading operators and content providers, this event will continue to deliver an essential insight for all with a stake in the future of the Net. It offers excellent networking business opportunities with many of the key stakeholders. You cannot afford to miss this show if you want to increase your market share in this marketplace.

Great!

Senior Manager, Group Strategy & Policy Deutsche Telekom

NEW FOR 2011

ver 80 speakers from operators, broadcasters and content O owners, ASPs and traditional CDNs ontent provider forum:Understand content provider C requirements of the CDN ocus on the latest CDN federation models and standards: F Dont get left behind ase study driven agenda with Telco and traditional CDNs C outlining business models and technical strategy:Learn directly from your peers DN VAS review:Application Delivery Platforms, Dynamic Site C Acceleration, Analytics, Connected Home DN 2.0:Intelligent Distribution in Real Time. Exploit the latest C technology

View highlights of CDN World Summit 2010

To view the 2010 event highlights video please visit www.cdnworldsummit.com/eventhighlights Make the right connections and safeguard the future prosperity of your business. For more information on sponsorship and exhibition opportunities, please call George Silva on +44 (0)20 7017 4850 or email George.silva@informa.com

Wide audience, from operators to manufactures. Hot topics covered by right technical experts.
Account Manager Core Network & Backbone & VAS, Huawei

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Very useful with a quite good representation from all relevant sectors.
An Alcatel-Lucent Company

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Senior Presales Manager, Oteglobe SA

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It was a very good and focused event.

Network Architect, Alcatel-Lucent SA

Very well covered and informative. Good breadth of attendance across the CDN eco system
Chief Architect, Radisys Canada ULC

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Source: CDN World Summit 2010 Attendance Board Level, C-Level, Director Level 25% Head of Department 28% Marketing, Branding, Product, Project Management, PR 22% Business Development & Sales 7% Research, Analyst, Press & Consultant 7% Other 11%

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CDN 11% Broadcaster 6% ISP 2% Operator / Service Provider 32% Solution Provider 23% Manufacturer 13% Consultancy 4% Technology Provider 4% Software Provider 2% Investor 1% Regulator 1% Analyst / Press 1%

Source: CDN World Summit 2010 Attendance

Source: CDN World Summit 2010 Attendance

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TELCO CDN MARKET ANALYSIS

Rob Gallagher, Principal Analyst, Broadband, Informa Telecoms & Media Rob is responsible for directing Informas global research into broadband, TV, digital media and the connected home. Under his guidance, Robs multinational team of analysts and consultants produce authoritative analysis, forecasts and consultancy covering four key areas: broadband and pay-TV operators; network technologies; connected-home devices; and digital content and applications. He is a frequent speaker and chair at international conferences and frequently briefs and advises operators, content providers, policy-makers and vendors on industry trends and developments. His recent research interests include multiscreen services, superfast broadband pricing and content delivery networks (CDNs).

Fig. 1:

Global, number of confirmed telecoms-operator CDN initiatives, 2006-2010

41

45 40 35 No. of initiatives 30 25 20 15 10 5 0 5 2006 6 9 23

MOMENTUM BEHIND CDN MARKET SHOWING NO SIGN OF SLOWING

Activity in the burgeoning content-delivery (CDN) market is set to accelerate in 2011, as a growing number of players from the telecoms and media industries place the concept at the center of their strategies. Thats one of the many findings from Informa Telecoms & Medias latest research project, an ongoing survey of senior executives at CDN providers, network operators, equipment vendors and content providers. Interest was already running high at the end of 2010, by which time 41 network operators had confirmed to Informa their plans to take part in the CDN market (see fig. 1 and 2). But the reaction to the survey has exceeded even our alreadyhigh expectations. Since its launch in February, it has generated hundreds of responses, with several weeks still to run.

Over four out of 10 respondents thought delivery of content to the TV settop box would be a priority for their CDN strategies within the next six months, with about three out of 10 saying the same about connected TVs and tablets (see fig. 4 on page 5).

2007

2008

2009

2010

Source: Informa Telecoms & Media

THE END OF THE BEGINNING FOR AKAMAI?

Most respondents were certain that the explosion of interest in CDNs would change the market forever. Only 7% said that the current market leader, Akamai, would be dominant in five years, with the vast majority predicting a number of different scenarios (see fig.5 on page 2). The most popular prediction, with 22% of the vote, was that no one party would dominate; the market, they say, will be fragmented with multiple conventional and telecoms-operator CDN providers. That said, about one-quarter said that Akamai would continue to dominate at an international level, with multiple telecomsnetwork operators dominating at regional or national levels or both.

Fig. 2:

Global, major telecoms-operator CDN initiatives, 2010

UK BT Wholesale Talk Talk Netherlands KPN Germany Deutsche Telekom Sweden and Finland TeliaSonera Hong Kong PCCW Japan NTT Com

Canada Bell Canada

WHERE TO BEGIN: BUILD, BUY OR PARTNER?

Although the majority of respondents are firm in their commitment to playing a role in the CDN market, there is much room for debate about how to make the most of the opportunity. The two most popular options for market entry, for example, are at opposite ends of the spectrum: partnering with existing CDN providers, and building CDNs using vendor technologies (see fig. 3). Many operators believe that only by building their own CDNs can they bring something new to the market. Existing CDN providers argue that only by piggybacking on their live networks can newcomers succeed. Whatever the case, many respondents are not sure how to proceed. The third-most-popular option was planning to enter, but undecided.

Spain Telefonica US AT&T Global Crossing Level 3 Verizon France Orange Italy Telecom Italia

FROM GIGABYTES TO BIGGER BENEFITS

The growing interest of telecoms operators was also reflected in the respondents opinions of what a CDN strategy should be about. Revenues from CDN transport the bread-and-butter of the industry to date was ranked as the least important goal of a CDN strategy. The more cost-effective delivery of own-party video and of third-party video were tied for first, followed by the potential to establish a more balanced commercial relationship with content providers. These findings highlight operators desire to use CDNs not only to make money but also to save on the costs of traffic generated by the BBC iPlayer, Hulu and other video services riding over the top of their networks. But operators still appear convinced that they can compete on more than just price. Selling CDN services as a loss leader was ranked as the least attractive selling point of operator services, while their unique ability to control quality of service on last-mile broadband networks came out on top.

India Bharti Airtel Reliance Globalcom Tata Communications

Australia Telstra

Note: In some cases, CDNs are operated by one or more divisions of the named parent operator, such as an international carrier or retail ISP division. Source: Informa Telecoms & Media

Fig. 3:

How operators have entered, or intend to enter, the CDN market

White-label/license the technology of an existing CDN provider Use a managed service from an equipment vendor 3.9% 2.3% Other Acquire an existing CDN provider 4.6% 1.6% Resell existing CDN services 6.5%

2011: THE YEAR OF CONNECTED TVS AND TABLETS

Unsurprisingly, interest in CDNs is being driven by the growing popularity of online video, with respondents ranking the service far and away the most important to CDN success. The importance of online video is also closely linked to the opportunities offered by the emergence of new big screen connected devices.

Build our own CDN from scratch 8.1%

Partner with an existing CDN provider 22.8%

Use a managed service from a CDN provider 11.7% Planning to enter, but undecided 17.3% Build our own CDN based on vendor technology 21.2%

Note: Based on 293 responses gathered between 4-Feb and 15-Mar 11 Source Informa Telecoms & Media

25-28 October 2011 Hilton Paddington Hotel, London

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