MINOR

PROJECT

MADE BY- SAKSHAM GARG

BBA 2B

ROLL NO- 357

 ABOUT THE PROJECT

This project will develop a module offered to level 2 Undergraduate students and will seek to develop student’s skills in
collaborative working and information literacy while still advancing their discipline knowledge.
 INDEX
1. INTRODUCTION

2. COMPARITIVE SEGMENTS

3. PROFIT

4. MARKET SHARE

5. SHARE PRICE

6. REVENUE

7. PACKAGES OFFERED

8. NUMBER OF CUSTOMERS ADDED

9. FINDINGS OF THE STUDY

10. LIMITATIONS OF THE STUDY

11. LITERATURE REVIEW

12. COUNCLUSION

13. BIBLOGRAPHY
 INTRODUCTION
DTH
DTH stands for Direct-To-Home television. DTH is defined as the reception
of satellite programmes with a personal dish in an individual home.

DTH does away with the need for the local cable operator and puts the
broadcaster directly in touch with the consumer. Only cable operators can
receive satellite programmes and they then distribute them to individual
homes.

WORKING

A DTH network consists of a broadcasting centre, satellites, encoders,

multiplexers, modulators and DTH receivers.

A DTH service provider has to lease Ku-band transponders from the

satellite. The encoder converts the audio, video and data signals into the
digital format and the multiplexer mixes these signals. At the user end,
there will be a small dish antenna and set-top boxes to decode and view
numerous channels. On the user's end, receiving dishes can be as small as
45 cm in diametre.

DTH is an encrypted transmission that travels to the consumer directly

through a satellite. DTH transmission is received directly by the consumer
at his end through the small dish antenna. A set-top box, unlike the regular
cable connection, decodes the encrypted transmission.

The way DTH reaches a consumer's home is different from the way cable
TV does. In DTH, TV channels would be transmitted from the satellite to a
small dish antenna mounted on the window or rooftop of the subscriber's
home. So the broadcaster directly connects to the user. The middlemen like
local cable operators are not there in the picture.
AIRTEL DIGITAL TV
Bharti Telemedia Limited, doing business as Airtel Digital TV, is
an Indian direct-broadcast satellite service provider owned and
operated by Bharti Airtel.[4] Its satellite service, launched in October
2008, transmits digital satellite television and audio to households in
India.[5] It has a total subscriber base of 10.07 million as of 30 March
2015.[6][7] Airtel Digital TV's standard-definition broadcasts are in
MPEG-4 with Interactive Service and 7-day Electronic Programme
Guide.[10] A universal remote is included in the package that can,
over IR frequencies, control both the TV and the DTH box.[11][12] Airtel
Digital TV HD provides channels of resolution 1080p pixel with a
16:9 aspect ratio. The set-top box is compatible with 7.1
Channel Dolby digital Plus surround sound and is the first HD set-
top box in India to be compliant with the standard.[13] Airtel Digital TV
provides on-demand services on connected boxes that includes a
catalog of movies, TV series and other programmes
across English and various Indian languages.[14] It also offers
interactive services such as iDarshan, iKidsworld, iMusicspace and
games.[15][16] On 4 May 2010, Airtel digital TV announced the launch
of its HD+ recorder.[8] On 24 May 2011, Airtel announced that its
digital TV HD and HD-DVR boxes are software-enabled to
view standard-definition (SD) content up-scaled to 1080i HD.[9]
TATA SKY
Tata Play (stylised as TΛTΛ PLΛY, formerly Tata Sky) is an Indian direct
broadcast satellite (DTH) service provider using MPEG-4 digital
compression technology, transmitting using INSAT-4A and GSAT-
10 satellite.[1] Incorporated in 2005; it currently offers a total of 601
channels, 495 SD channels and 99 HD channels and services, along with
many other value added services. As of March 2020, according
to TRAI Tata Play serves 22 million subscribers which is 33.37% of
total DTH users in India. Tata Play is the largest DTH service provider in
India.
Tata Play entered into an agreement with French firm Technicolor to
supply 4K set top boxes from early 2015.[2]
Tata Sky was an equity strategic alliance in the nature of a joint venture
between the Tata Group and 21st Century Fox, which owned 80% and
20% stakes respectively[3] until 2008, when Singapore-based Temasek
Holdings picked up a 10% stake in Tata Play from the Tata Group. Tata
Sky was incorporated in 2001, but launched services on 8 August 2006.[4]
Tata Sky's parent company, 21st Century Fox, formerly owned an
international group of DTH businesses that include Sky
Italia in Italy and Sky UK in the United Kingdom. The company uses the
Sky brand under a licence from Sky Group.[5]
Tata Sky partnered with Ericsson to launch the first Video on
Demand (VOD) services in India in 2012.[6]
On 9 January 2015, Tata Sky became the first Indian DTH operator to
offer 4K set-top-boxes to its consumers.[7][8][9]
On 20 March 2019, The Walt Disney Company completed acquisition
of 21st Century Fox, making them their new 30% stakeholder, replacing
21st Century Fox.[10]
On 26 January 2022, Tata Sky was rebranded into Tata Play as the
company decided to drop the 'Sky' brand name after 15 years.[11]
SUNDIRECT
Sun Direct is an Indian direct broadcast satellite service provider. Sun
Direct was launched in December 2007.[2] It transmits digital satellite
television and audio to households in India. Sun Direct uses MPEG-
4 digital compression, transmitting HD Channels on GSAT-15 at 93.5°E
and SD Channels on MEASAT-3 at 91.5°E.[3] Sun Direct currently offers
total 465 channels and services, along with many other active services. It is
the first and No.1 service provider to launch HD Counterpart. Sun Direct is
a joint venture between the Sun Group of India and the Astro Group
of Malaysia. Sun Group entered into an MoU with the Astro group on 27
January 1997, when Aircel was not in existence, but since the government
of India did not allow the use of KU band transponders for DTH services
the project was put on hold, the firm said in a statement. After the DTH
policy was announced by the government in December 2007, Astro picked
up a 20% stake in Sun Direct TV, the stake was valued at approximately
$115 million.[4] Sun Direct TV was registered on 16 February 2005.
[5]
 However, the failed launch of Sun Direct INSAT 4C resulted in Sun
Direct lack of transponders, delaying the launch.[6] The service was finally
launched on 18 Jan 2008 after availability of transponders from INSAT 4B.
[7]

Sun Direct spread rapidly all over the country owing to lowest pricing of any
DTH services in India. In December 2009, Sun Direct was launched
in Mumbai, country's financial capital and announced its pan India launch.
By 2009 it became the leading DTH provider with 3 million subscribers.
[8]
 This makes it the second largest DTH service provider of India. In April
2010 Sun Direct became the No.1 DTH service provider of India with 5.8
million subscribers and soon launched its HD service in India.
As of March 2021, Sun Direct crossed the 23 million subscriber mark.
COMPARITIVE SEGMENTS

PROFIT-A profit is the difference between the revenue that an economic entity has received

from its outputs and the opportunity costs of its inputs.[1] It equals to total revenue minus total
cost, including both explicit and implicit costs. [2]
Different from accounting profit, it only relates to the explicit costs which appear on a
firm's financial statements. An accountant measures the firm's accounting profit as the firm's total
revenue minus only the firm's explicit costs. An economist includes all opportunity costs, both
explicit and implicit cost, when analyzing a firm. Therefore, economic profit is smaller than
accounting profit.[3] For a business to be profitable from an economist's standpoint, total revenue
must cover all the opportunity cost.

REVENUE- In accounting, revenue is the total amount of income generated by the sale of goods
and services related to the primary operations of the business. [1] Commercial revenue may also
be referred to as sales or as turnover. Some companies receive revenue
from interest, royalties, or other fees.[2] "Revenue" may refer to income in general, or it may refer
to the amount, in a monetary unit, earned during a period of time, as in "Last year, Company X
had revenue of $42 million". Profits or net income generally imply total revenue minus total
expenses in a given period. In accounting, in the balance statement, revenue is a subsection of
the Equity section and revenue increases equity, it is often referred to as the "top line" due to its
position on the income statement at the very top. This is to be contrasted with the "bottom line"
which denotes net income (gross revenues minus total expenses).[3]
In general usage, revenue is the total amount of income generated by the sale of goods or
services related to the company's primary operations Sales revenue is income received from
selling goods or services over a period of time. Tax revenue is income that a government
receives from taxpayers. Fundraising revenue is income received by a charity from donors etc. to
further its social purposes.

MARKET SHARE-Market share, in business and marketing, is the portion ('share') of the

targeted consumer base ('market') that a company actually reaches, for a particular service or
product.
For example, it can be shown as the amount of money a company brings in (revenue) from its
consumers, divided by the total amount of money paid from all consumers for that service or
product.
It can also be shown as the amount of products/services sold ('unit sales volume') by a company
divided by the total volume sold to all the consumers in that market.
It is necessary to commission (hire) market research (generally desk/secondary research,
although sometimes primary research) to estimate the total market size and a company's market
share.
Increasing market share is one of the most important objectives in business. The main
advantage of using market share is that it removes the effects of industry-
wide macroenvironmental variables such as the state of the economy, or changes in tax policy.
For example, if you were one of only two psychiatrists in Chicago, then it would not matter
how bad the economy was because you would always have a huge slice of the consumer-
base "pie" for your service. If your service was less needed, then advertising more would help
increase your market share.
The market shares for different companies tends to change over time, causing change in the
market share values; the reason can be political ups and downs, a disaster, etc

For example, it can be shown as the amount of money a company brings in (revenue) from its
consumers, divided by the total amount of money paid from all consumers for that service or
product.
It can also be shown as the amount of products/services sold ('unit sales volume') by a
company divided by the total volume sold to all the consumers in that market.
It is necessary to commission (hire) market research (generally desk/secondary research,
although sometimes primary research) to estimate the total market size and a company's
market share.
Increasing market share is one of the most important objectives in business. The main
advantage of using market share is that it removes the effects of industry-
wide macroenvironmental variables such as the state of the economy, or changes in tax
policy. For example, if you were one of only two psychiatrists in Chicago, then it would not
matter how bad the economy was because you would always have a huge slice of the
consumer-base "pie" for your service. If your service was less needed, then advertising more
would help increase your market share.
The market shares for different companies tends to change over time, causing change in the
market share values; the reason can be political ups and downs, a disaster, etc

SHARE PRICE
A share price is the price of a single share of a number of saleable equity shares of a
company. In layman's terms, the stock price is the highest amount someone is willing to pay
for the stock, or the lowest amount that it can be bought for. In economics and financial
theory, analysts use random walk techniques to model behavior of asset prices, in particular
share prices on stock markets. This practice has its basis in the presumption that investors
act rationally and without biases, and that at any moment they estimate the value of an asset
based on future expectations. Under these conditions, all existing information affects the
price, which changes only when new information comes out. By definition, new information
appears randomly and influences the asset price randomly.
Empirical studies have demonstrated that prices do not completely follow random walks.
[1]
 Low serial correlations (around 0.05) exist in the short term, and slightly stronger
correlations over the longer term. Their sign and the strength depend on a variety of factors.
Researchers have found that some of the biggest price deviations from random walks result
from seasonal and temporal patterns. In particular, returns in January significantly exceed
those in other months (January effect) and on Mondays stock prices go down more than on
any other day. Observers have noted these effects in many different markets for more than
half a century, but without succeeding in giving a completely satisfactory explanation for their
persistence
 PROFIT

AIRTEL

PROFIT & LOSS MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

ACCOUNT OF BHARTI
AIRTEL (in Rs. Cr.)

  12 mths 12 mths 12 mths 12 mths 12 mths  

EXPENSES  

Cost Of Materials 0.00 0.00 0.00 0.00 0.00  

Consumed

Purchase Of Stock-In 0.00 0.00 0.00 0.00 0.00  

Trade

Operating And Direct 0.00 31,090.30 37,764.10 38,807.90 36,352.4  

Expenses 0

Changes In Inventories Of 0.00 0.00 0.00 0.00 0.00  

FGWIP And Stock In
Trade

Employee Benefit 4,433.30 4,114.60 3,807.20 3,797.50 3,977.10  

Expenses

Finance Costs 16,616.20 15,091.00 13,991.80 10,622.20 8,071.50  

Depreciation And 33,090.70 29,404.40 27,689.60 21,347.50 19,243.1  

Amortisation Expenses 0

Other Expenses 54,579.70 20,039.20 9,485.40 12,600.40 13,293.4  

0

TOTAL EXPENSES 108,719.90 99,739.50 92,738.10 87,175.50 80,937.5  

0

PROFIT/LOSS BEFORE 8,361.30 1,519.10 -3,264.50 -5,016.20 2,999.20  

EXCEPTIONAL,
EXTRAORDINARY
ITEMS AND TAX

Exceptional Items 1,698.60 - - 2,928.80 -793.10  

15,914.50 40,234.40
PROFIT/LOSS BEFORE 10,059.90 - - -2,087.40 2,206.10  
TAX 14,395.40 43,498.90

TAX EXPENSES-  
CONTINUED
OPERATIONS

Current Tax 4,177.90 2,058.40 2,373.80 1,939.10 1,823.00  

Less: MAT Credit 0.00 0.00 0.00 0.00 0.00  

Entitlement

Deferred Tax 0.00 6,874.10 - -5,358.40 -739.50  

14,556.10

Other Direct Taxes 0.00 0.00 0.00 0.00 0.00  

TOTAL TAX EXPENSES 4,177.90 8,932.50 - -3,419.30 1,083.50  

12,182.30

PROFIT/LOSS AFTER 5,882.00 - - 1,331.90 1,122.60  

TAX AND BEFORE 23,327.90 31,316.60
EXTRAORDINARY
ITEMS

PROFIT/LOSS FROM 5,882.00 - - 1,331.90 1,122.60  

CONTINUING 23,327.90 31,316.60
OPERATIONS

PROFIT/LOSS FOR THE 5,882.00 - - 1,331.90 1,122.60  

PERIOD 12,271.20 31,316.60

Minority Interest -4,050.30 -2,719.50 -1,519.00 -1,278.00 -1,084.50  

CONSOLIDATED 4,254.90 - - 409.50 1,099.00  

PROFIT/LOSS AFTER MI 15,083.50 32,183.20
AND ASSOCIATES

OTHER ADDITIONAL  
INFORMATION

EARNINGS PER SHARE  

Basic EPS (Rs.) 8.00 -28.00 -63.00 1.00 3.00  

Diluted EPS (Rs.) 8.00 -28.00 -63.00 1.00 3.00  

 DIVIDEND AND  
DIVIDEND
PERCENTAGE

Equity Share Dividend 0.00 1,241.90 0.00 2,409.60 1,847.50  

Tax On Dividend 0.00 0.00 0.00 0.00 0.00  

Source : Dion Global Solutions Limited

SUN TV

PROFIT & LOSS ACCOUNT OF MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

SUN TV NETWORK (in Rs. Cr.)

EXPENSES  

Cost Of Materials Consumed 595.37 0.00 0.00 0.00 0.00  

Purchase Of Stock-In Trade 0.00 0.00 0.00 0.00 0.00  

Operating And Direct Expenses 0.00 454.10 545.55 505.23 371.65  

Changes In Inventories Of 0.00 0.00 0.00 0.00 0.00  

FG,WIP And Stock-In Trade

Employee Benefit Expenses 267.44 279.69 292.39 300.60 294.10  

Finance Costs 28.74 21.97 7.78 1.65 1.05  

Depreciation And Amortisation 286.67 382.06 679.33 646.67 439.68  

Expenses

Other Expenses 378.28 315.40 330.42 293.13 237.22  

TOTAL EXPENSES 1,556.50 1,453.22 1,855.47 1,747.28 1,343.70  

PROFIT/LOSS BEFORE 2,193.14 1,934.81 1,797.88 2,135.94 1,658.40  

EXCEPTIONAL,
EXTRAORDINARY ITEMS AND
TAX

Exceptional Items 0.00 0.00 0.00 0.00 0.00  

PROFIT/LOSS BEFORE TAX 2,193.14 1,934.81 1,797.88 2,135.94 1,658.40  

 TAX EXPENSES-CONTINUED  
OPERATIONS

Current Tax 548.34 462.88 446.51 712.45 543.94  

Less: MAT Credit Entitlement 0.00 0.00 0.00 0.00 0.00  

Deferred Tax 0.00 -422.12 -20.46 28.63 21.42  

Tax For Earlier Years 0.00 373.64 0.00 0.00 0.00  

TOTAL TAX EXPENSES 548.34 414.40 426.05 741.08 565.36  

PROFIT/LOSS AFTER TAX AND 1,644.80 1,520.41 1,371.83 1,394.86 1,093.04  

BEFORE EXTRAORDINARY
ITEMS

PROFIT/LOSS FROM 1,644.80 1,520.41 1,371.83 1,394.86 1,093.04  

CONTINUING OPERATIONS

PROFIT/LOSS FOR THE 1,644.80 1,520.41 1,371.83 1,394.86 1,093.04  

PERIOD

Source : Dion Global Solutions Limited

TATA PLAY

PROFIT & LOSS ACCOUNT OF MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

TATA COMMUNICATIONS (in
Rs. Cr.)

  12 mths 12 mths 12 mths 12 mths 12 mths  

PROFIT/LOSS BEFORE 1,509.54 1,178.48 719.70 391.20 723.30  

EXCEPTIONAL,
EXTRAORDINARY ITEMS AND
TAX

Exceptional Items 10.78 50.82 -346.15 -666.97 -234.23  

PROFIT/LOSS BEFORE TAX 1,520.32 1,229.30 373.55 -275.77 489.07  

TAX EXPENSES-CONTINUED  
OPERATIONS

Current Tax 333.00 286.92 238.48 223.83 304.85  

 Less: MAT Credit Entitlement 0.00 0.00 0.00 0.00 0.00  

Deferred Tax 20.00 -20.28 -73.71 -57.28 -82.41  

Tax For Earlier Years 0.00 0.00 0.00 0.00 0.00  

TOTAL TAX EXPENSES 353.00 266.64 164.77 166.55 222.44  

PROFIT/LOSS AFTER TAX AND 1,167.32 962.66 208.78 -442.32 266.63  

BEFORE EXTRAORDINARY
ITEMS

PROFIT/LOSS FROM 1,167.32 962.66 208.78 -442.32 266.63  

CONTINUING OPERATIONS

PROFIT/LOSS FOR THE PERIOD 1,167.32 962.66 208.78 -442.32 266.63  

Source : Dion Global Solutions Limited

graph
 REVENUE
AIRTEL

INCOME MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

REVENUE FROM 116,546.90 100,615.80 87,539.0 80,780.20 83,687.9  

OPERATIONS [GROSS] 0 0

Less: Excise/Sevice 0.00 0.00 0.00 0.00 0.00  

Tax/Other Levies

REVENUE FROM 116,546.90 100,615.80 87,539.0 80,780.20 83,687.9  

OPERATIONS [NET] 0 0

TOTAL OPERATING 116,546.90 100,615.80 87,539.0 80,780.20 83,687.9  

REVENUES 0 0

Other Income 534.30 642.80 1,934.60 1,379.10 248.80  

TOTAL REVENUE 117,081.20 101,258.60 89,473.6 82,159.30 83,936.7  

0 0

EXPENSES MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

Cost Of Materials 0.00 0.00 0.00 0.00 0.00  

Consumed

Purchase Of Stock-In 0.00 0.00 0.00 0.00 0.00  

Trade

Operating And Direct 0.00 31,090.30 37,764.1 38,807.90 36,352.4  

Expenses 0 0

Changes In Inventories Of 0.00 0.00 0.00 0.00 0.00  

FGWIP And Stock In
Trade

Employee Benefit 4,433.30 4,114.60 3,807.20 3,797.50 3,977.10  

Expenses

Finance Costs 16,616.20 15,091.00 13,991.8 10,622.20 8,071.50  

0

Depreciation And 33,090.70 29,404.40 27,689.6 21,347.50 19,243.1  

Amortisation Expenses 0 0
Other Expenses 54,579.70 20,039.20 9,485.40 12,600.40 13,293.4  
0

TOTAL EXPENSES 108,719.90 99,739.50 92,738.1 87,175.50 80,937.5

0 0

SUN TV

INCOME MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

REVENUE FROM OPERATIONS 3,504.88 3,116.59 3,404.42 3,663.27 2,862.4  

[GROSS] 5

Less: Excise/Sevice Tax/Other 0.00 0.00 0.00 0.00 0.00  

Levies

REVENUE FROM OPERATIONS 3,504.88 3,116.59 3,404.42 3,663.27 2,862.4  

[NET] 5

TOTAL OPERATING 3,504.88 3,116.59 3,404.42 3,663.27 2,862.4  

REVENUES 5

Other Income 244.76 271.44 248.93 219.95 139.65  

TOTAL REVENUE 3,749.64 3,388.03 3,653.35 3,883.22 3,002.1  

0

EXPENSES MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

Cost Of Materials Consumed 595.37 0.00 0.00 0.00 0.00  

Purchase Of Stock-In Trade 0.00 0.00 0.00 0.00 0.00  

Operating And Direct Expenses 0.00 454.10 545.55 505.23 371.65  

Changes In Inventories Of 0.00 0.00 0.00 0.00 0.00  

FG,WIP And Stock-In Trade

Employee Benefit Expenses 267.44 279.69 292.39 300.60 294.10  

Finance Costs 28.74 21.97 7.78 1.65 1.05  

Depreciation And Amortisation 286.67 382.06 679.33 646.67 439.68  

Expenses

Other Expenses 378.28 315.40 330.42 293.13 237.22  

TOTAL EXPENSES 1,556.50 1,453.22 1,855.47 1,747.28 1,343.7  
0

TATA TV

INCOME MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

REVENUE FROM OPERATIONS 6,587.35 6,225.32 5,750.33 5,389.13 5,120.9  

[GROSS] 0

Less: Excise/Sevice Tax/Other 0.00 0.00 0.00 0.00 0.00  

Levies

REVENUE FROM OPERATIONS 6,587.35 6,225.32 5,750.33 5,389.13 5,120.9  

[NET] 0

TOTAL OPERATING 6,587.35 6,225.32 5,750.33 5,389.13 5,120.9  

REVENUES 0

Other Income 558.49 274.56 180.27 92.23 454.66  

TOTAL REVENUE 7,145.84 6,499.88 5,930.60 5,481.36 5,575.5  

6

EXPENSES MAR 22 MAR 21 MAR 20 MAR 19 MAR 18  

Cost Of Materials Consumed 0.00 0.00 0.00 0.00 0.00  

Purchase Of Stock-In Trade 0.00 0.00 0.00 0.00 0.00  

Operating And Direct Expenses 2,238.61 1,920.74 1,842.35 2,183.66 1,902.4  

2

Changes In Inventories Of 0.00 0.00 0.00 0.00 0.00  

FG,WIP And Stock-In Trade

Employee Benefit Expenses 1,279.22 1,104.61 998.83 921.25 858.87  

Finance Costs 88.59 106.73 55.19 36.12 40.31  

Depreciation And Amortisation 916.14 972.89 977.44 890.88 830.25  

Expenses
Other Expenses 1,113.74 1,216.43 1,337.09 1,058.25 1,220.4  
1

TOTAL EXPENSES 5,636.30 5,321.40 5,210.90 5,090.16 4,852.2

6
GRAPH
 SHARE PRICE

TATA TV

TATA TV CURRENT SHARE PRICE IS

EARNINGS PER SHARE MAR MAR MAR MAR MAR  

22 21 20 19 18

Basic EPS (Rs.) 40.96 33.78 7.33 -15.52 9.36  

Diluted EPS (Rs.) 40.96 33.78 7.33 -15.52 9.36  

VALUE OF IMPORTED AND  

INDIGENIOUS RAW MATERIALS
STORES, SPARES AND LOOSE
TOOLS

Imported Raw Materials 0.00 0.00 0.00 0.00 0.00  

Indigenous Raw Materials 0.00 0.00 0.00 0.00 0.00  

STORES, SPARES AND LOOSE  

TOOLS

Imported Stores And Spares 0.00 0.00 0.00 0.00 0.00  

Indigenous Stores And Spares 0.00 0.00 0.00 0.00 0.00  

DIVIDEND AND DIVIDEND  

PERCENTAGE

Equity Share Dividend 399.00 114.00 140.49 153.40 205.81  

Tax On Dividend 0.00 0.00 0.00 0.00 0.00  

Equity Dividend Rate (%) 207.00 140.00 40.00 45.00 45.00  

Source : Dion Global Solutions Limited

SUN DIRECT

SUN DIRECT CURRENT SHARE PRICE IS

EARNINGS PER SHARE MAR MAR MAR MAR MAR  

22 21 20 19 18
 Basic EPS (Rs.) 41.74 38.58 34.81 35.39 27.74  

Diluted EPS (Rs.) 41.74 38.58 34.81 35.39 27.74  

VALUE OF IMPORTED AND  

INDIGENIOUS RAW MATERIALS
STORES, SPARES AND LOOSE TOOLS

Imported Raw Materials 0.00 0.00 0.00 0.00 0.00  

Indigenous Raw Materials 0.00 0.00 0.00 0.00 0.00  

STORES, SPARES AND LOOSE TOOLS  

Imported Stores And Spares 0.00 0.00 0.00 0.00 0.00  

Indigenous Stores And Spares 0.00 0.00 0.00 0.00 0.00  

DIVIDEND AND DIVIDEND  

PERCENTAGE

Equity Share Dividend 0.00 197.04 985.21 492.61 394.09  

Tax On Dividend 0.00 0.00 202.51 101.26 80.23  

Equity Dividend Rate (%) 275.00 100.00 500.00 250.00 200.00  

Source : Dion Global Solutions Limited

AIRTEL

AIRTEL CURRENT SHARE PRICE IS

EARNINGS PER SHARE MA MAR 21 MAR MAR 19 MAR 18  

R 22 20

Basic EPS (Rs.) 8.00 -28.00 - 1.00 3.00  

63.00

Diluted EPS (Rs.) 8.00 -28.00 - 1.00 3.00  

63.00

DIVIDEND AND DIVIDEND  

PERCENTAGE

Equity Share Dividend 0.00 1,241.90 0.00 2,409.60 1,847.50  

 Tax On Dividend 0.00 0.00 0.00 0.00 0.00  

Source : Dion Global Solutions Limited

GRAPH
 MARKET SHARE

Tata Sky has extended its lead at the top with a market share of 32.58%. Tata
Sky ended the Q1 FY21 with 32.09% share, and it has been increased to 32.58% at
the end of September 2020. The second-largest DTH operator continues to be Dish
TV. However, unlike Tata Sky, Dish TV lost its market share. The remaining two
service providers- Airtel Digital TV and Sun Direct also increased their market
share marginally. The total active Pay DTH subscriber base has increased from
70.58 million in June 2020 to 70.70 million in September 2020. A year ago
(September 30, 2019), the total active Pay DTH subscriber base used to be 69.30
million, which saw a slight increase to 70.70 million.
DTH MAR 22 MAR 21 MAR 20 MAR 19 MAR 18
Operator

Tata Sky 31.80% 32.33%  32.09% 32.58% 33.03%

Dish-D2H 30.55% 29.49%  28.67% 27.00% 25.45%

Airtel 23.31% 23.65%  23.83% 24.59% 25.17%

Sun Direct 14.35% 14.53% 15.41% 15.83% 16.35%

PERCENTAGE GROWTH YEAR WISE

DATA ANALYSIS
What is the reason which would influence you to
purchase these of DTH service?

REASON AIRTEL TATA SKY

Price 29 26
Quality of service 25 21
Promotional 11 13
schemes
User friendly 7 8
Customer 7 9
feedback
Brand image 21 23
 comparative study

100%

90%

80%

70%

Brand image
Customer feedback
60% User friendly
Promotional schemes
Quality of service
Price
50%

40%

30%

20%

10%

0%
1 2
 PAKAGES OFFERED

TATA PLAY

Best Tata Play Recharge Plans and Packages

Under Rs 300
Name of the pack Price (in Rs) Number of Channels Offered

Hindi Family Kids Pack Rs 233 94 channels

Marathi Hindi Family Kids Pack Rs 237.03 88 channels

Telugu Family Sports New Pack Rs 281.66 72 channels

Tamil Family Kids Sports Pack Rs 288.64 90 channels

Kannada Family Kids Sports New Pack Rs 281.49 75 channels

Bengali Hindi Family Kids Pack Rs 233.38 90 channels

Hindi Lite HD New Rs 299.01 72 Channels

Tamil Basic HD Pack Rs 263.85 66 Channels

Telugu Basic HD Pack Rs 262.02 59 channels

Kannada Family Sports New Pack Rs 259.18 63 channels

Malayalam Family Kids Sports New Pack Rs 217.95 67 channels

Marathi Hindi Basic New Pack Rs 207.34 75 channels

Gujarati Hindi Lite HD New Pack Rs 299.12 70 channels

AIRTEL

Airtel DTH Recharge Plans List

Airtel DTH Plans & Packs Benefit of Validity Airtel DTH
the Plan Recharge
Price

Airtel Digital TV Hindi Value Lite SD 74 Channels 1 Month ₹247

Pack New

Airtel Digital TV Hindi Value Sports SD 121 1 Month ₹360

Pack New Channels

Airtel Digital TV Uttam UDP 12M HD 72 Channels 12 ₹1,406

Pack Months

Airtel Digital TV TN Ssp Pack With Kids 73 Channels 6 ₹1,064

6M Pack Months

Airtel Digital TV Karnataka Plus 6M 70 Channels 6 ₹1,141

Pack_k Months

Airtel Digital TV TN Value Lite SD Pack 85 Channels 1 Month ₹280

New

Airtel Digital TV AP Plus 6M Pack 74 Channels 6 ₹1,562

Months

Airtel Digital TV Dabang HD Pack 104 1 Month ₹390

New_n Channels

Airtel Digital TV UDP Pack With Star 70 Channels 12 ₹1,406

Plus & Star Sports 12M_k Months

Airtel Digital TV New AP SD Plus Pack 73 Channels 1 Month ₹294

New

SUNDIRECT
 TAMIL
 TELUGU
 KANNADA
 MALAYALAM
 BENGALI
 MARATHI
 ODIA
 REST OF INDIA

MY FTA
Rs 49.15*
FOR 1 MONTH

* Tax extra
Here you can watch FTA channels with a mix of regional, sports, movies and news unmatched by others!

Economy
Pay Channels (61)

Rs 118.64*
1 MONTH

* Network Capacity Fee & Tax extra

Enjoy the best of Tamil regional, sports, kids and more channels.

Value
Pay Channels (81)

Rs 155.08*
1 MONTH

* Network Capacity Fee & Tax extra

Enjoy the best of Tamil regional, infotainment, sports, kids, english GEC & more channels.

Super
Pay Channels (87)
 Rs 188.14*
1 MONTH

* Network Capacity Fee & Tax extra

Enjoy the best of Tamil regional, infotainment, sports, kids, english GEC & more channels.

Kushi
Pay Channels (103)

Rs 254.24*
1 MONTH

* Network Capacity Fee & Tax extra

Enjoy the best of south regional, infotainment, sports, kids, and english movies, english entertainment and english news & more
channels.

COUNCLUSION
 CUSTOMERS ADDED

AIRTEL

FROM 2013 TO 2022

SUN DIRECT

FROM 2013 TO 2022

TATA SKY

FROM 2015 TO 2022

COUNCLUSION
FINDINGS OF THE STUDY