ENGLISH FOR BUSINESS

FINAL EXAM
HOMEWORK

I. IMPORTANT INFORMATION:
● Topic : Creating a small business (video)
● Kind of work : Group work
● Deadline : Week 15
● Way of presentation : Aula virtual / Final Exam
● Score : 0 a 20 – 40% final average

II. EVIDENCE FOR LEARNING:

This work is about creating a small business = a start-up in Peru. In this video you will be
able to use the information and the terms = vocabulary developed in this course.

III. INSTRUCTIONS:
1. For this activity your video must include:
➔ Name of the company = a new company
➔ Mission = 1 sentence ONLY – very short and SIMPLE
➔ Vision = 1 sentence ONLY – very short and SIMPLE
➔ Goals (short-term goals and long-term goals) - min. one short-term goal, one
long-term goal
➔ Market research (competitors. Mention miin. 2, no need of graph - SWOT
analysis = graph: matrix, ONLY KEY WORDS - PEST analysis = graph:
matrix, ONLY KEY WORDS = palabras claves)
➔ Marketing goals - Mention min. 2
➔ Marketing strategy – Marketing Mix: 4Ps

2. How to send your work:

○ Your work must be sent through a link:
Link: COPY THE LINK HERE, PLEASE -

N° Full name Student’s code

1 SURNAMES (= apellidos) + FIRST NAMES

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3. Each group will consist of 4 students (all members of the group must explain about a
specific topic).
4. The average video length is:  10 to 20 minutes long.
5. It must be considered: vocabulary (spelling), grammar (structures) SIMPLICITY,
video content / organization and coherence = Connectors, linking words: but, so, and.
Remember: If a student copies information from another work, his/her final score must be
zero (0).

IV. RUBRICS OF EVALUATION:

CRITERIA DESCRIPTION WEAK GOOD
EXCELLENT FINAL SCORE

Use relevant        
vocabulary and terms 0-2 3-4 5
Vocabulary
during the development
of the activity.

Use grammar        
structures appropriately 0-2 3-4 5
during the development
Grammar  of the activity.
Use the connectors with
accuracy = exactitud.

Video includes a clear        

statement of purpose. 0-2 3-4 5
Events and messages
Video content are presented in a
and logical order, with
organization relevant information
that supports the
video’s …

Coherence Use ideas that give        

relevant information, 0-2 3-4 5
the message of the text
is concrete and
understandable.

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