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Khanna (101703095)
Arpit Singla (101703101)
Arshdeep Singh Kawatra (101703102)
Baneet Garg (101703136)
Dishank Jindal (101883009)
Hardik Sharma (101883010)
Group : COE-5

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Veterinary doctors Development and maintenance of Easy online purchase and adoption of Frequent Customers survey by The product focuses on a Niche Market
Pet clinics and hospitals App pets Rating, Review and Feedback based on the following:
Suppliers and manufacturers of pet Fast delivery of accessories and Effective pet grooming and training System
food and accessories food services at the convenience of home Fast and convenient services to all Demographics:
Payment gateway providers Recruiting skilled workers Fast home delivery of pet accessories the users and customers The main user base of the app is tech
Pet boarding centers Procuring vehicles for providing at and pet food Grow customers by incentivizing savvy individuals from the age group
Pet retailers and adoption centers home services and transportation Hassle-free and reliable doorstep referrals and special discounts 16-55 years belonging to middle/high
Cloud services like AWS Creating tie ups with pet shops, medical assistance More payment gateways class. Users also include individuals /
Insurance Companies clinics, vets, pet boarding centres, Emergency medical services also Courtesy mails/calls companies working in the pet industry
Van and ambulance manufacturers dog therapy centres and food and available Quickly fix any bugs that are such as pet shop owners, vets, pet food
Companies and firms who want to accessory suppliers Booking of pet boarding centers reported by customers and accessories suppliers, etc.
advertise their product on our portal Organizing an extensive marketing Incentivized referrals and special
campaign discounts to regular customers Psychographic :
Analyzing customer feedback Users who own a pet or are looking to
buy one and are on-line shoppers.

Key Resources Channels Geographic :

Mobile vehicles Mobile Apps via Android/iOS Our service would mainly be focused to
Grooming kits E-commerce website serve the needs of metropolitan cities
Veterinary equipments Social media promotions such as Mumbai, Delhi, Banglore, etc.
App Maintenance team Customer Service Chatbot on our
Trained and reliable team to handle website
ground operations Participate in exhibitions to
showcase our offerings

Cost Structure Revenue Streams

One Time Cost :
Regular Cost : Medical Services : Grooming services :
Vans = 3*2,00,000 = Rs 6,00,000 Employees Salary = 20*7000 = Rs 1,40,000/month Doctor Consultation at home = Rs 62,000/month Pet Bathing = Rs 42,000/month
Ambulances = 2*5,00,000 = Rs 10,00,000 App Development and Maintenance team Emergency service at home = Rs 1,05,000/month Nail Trimming = Rs 18,000/month
Tools = Rs 30,000 Salary = 3*20,000 = Rs 60,000/month Appointment Through app = Rs 3,600/month Haircut = Rs 60,000/month
Server and Database = Rs 1,50,000 Fuel Costs = Rs 63,300/month Consultation through video call = Rs 15,000/month Fish Tank Cleaning = Rs 46,000/month
App Deployment Medicines = Rs 5,400/month Ambulance Service = Rs 10,800/month Pet Walking = Rs 42,000/month
Google Play Store = Rs 2,000 Marketing and Advertisement = Rs 15,000/month Pet Training = Rs 30,000/month
Apple App Store = Rs 7,200 Office Rent = Rs 16,000/month Premium Account Revenue = Rs15,000/month
Grooming Kits = Rs 12,000/month Total monthly revenue = Rs 5,06,400 Pet Transportation Service = Rs 9,000/month
Total Venture Cost = Rs 17,89,200 Miscellaneous = Rs 6,000/month Total monthly profit = Rs 1,38,700 Affiliate Marketing = Rs 50,000/month
Total Monthly Expenditure = Rs 3,67,700 Break even point = 13 months