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ESSENTIAL ANNUAL
TRENDS 2022
BRIEFING
H ER M È S H 08
TH E TE X TU R E O F TI M E
Will she always
be this happy?
Live a good life on a healthy planet?
Can sustainable investing protect her future?
The value of investments may fall as well as rise and you may not get back the amount originally invested.
© UBS 2021. All rights reserved.
For some of life’s questions, you’re not alone.
Together we can find an answer.
CONTENTS 0 06
E S SE N T I A L T R E ND S
THE WIRED
WORLD
IN 2022
013 TECHNOLOGY 027 SCIENCE 041 HEALTH
CEOs get serious about EV charging gets heavy, Digital allies unite, rising EVs power up for a big
carbon-removal, liveable hydrogen in high gear, extremist cults, digital year, from scooters and
cities, climate justice for edge nodes everywhere, states, autism and human e-bikes to green machines
Africa, plastic pollution new batteries from old rights, Britcoin in peril in the air and on the road
Andrea Bojkovska
PORTR AITS
Matthew Green
WIRED World in 2022 editor David Baker Commercial director: business/finance/ Chief digital officer
Group creative director Andrew Diprose technology Christopher Warren Simon Gresham Jones
Managing editor Mike Dent Commercial director: media/ Digital commercial director
WIRED World in 2022 designer entertainment Silvia Weindling Malcolm Attwells
Chrissy Mouncey Commercial director: watches Vikki Theo Digital operations director Helen Placito
Additional reporting for Commercial director: automotive Senior data manager Tim Westcott
WIRED World in 2022 Melanie Keyte Marketing manager Ella Simpson
Sanjana Varghese Account director, finance Joe Teal Group property director Fiona Forsyth
Director of photography Dalia Nassimi Account manager: Media/Ents Communications director Emily Hallie
Art director Mary Lees Amelia Morley
Acting art director Harry Winfield Account manager: watches Circulation director Richard Kingerlee
Executive editor Jeremy White Dawid Matkowski Newstrade marketing manager
Features editor Victoria Turk Business manager Ellen Garlick Olivia Streatfield
Digital editor James Temperton Art director Jeffrey Lee Subscriptions director Patrick Foilleret
Deputy digital editor Matt Burgess Art editor Duarte Soares Subscriptions marketing manager
Senior editor Amit Katwala Senior project manager Fiona Hill Emma Murphy
Senior editor Gian Volpicelli Project manager Sian Bourke Direct marketing and events manager
Business editor Natasha Bernal Acting project manager Natalie Zak Lucy Rogers-Coltman
Associate editor Sophie Charara Assistant marketing and
Science editor Matt Reynolds WIRED Events promotions manager Claudia Long
Staff writer Will Bedingfield Director, WIRED events Emma Tommony Creative design manager
Staff writer Grace Browne Client account delivery manager Anthea Denning
Product writer Adam Speight Ellen Garlick
Social media editor Anna Joyce Events marketing manager Jessica Taylor Italian/Swiss office Angelo Careddu
Video producer Anna O’Donohue Events and marketing co-ordinator Associate publisher (US)
Annie McGill Shannon Tolar Tchkotoua
Enquiries: wiredevents@condenast.co.uk Classified director Shelagh Crofts
Production director wired.co.uk/events Classified advertisement
Sarah Jenson manager Emma Alessi
Commercial production manager WIRED Consulting
Xenia Dilnot Managing director Catherine Crump
Production controller Head of strategic projects
Emma Storey Emma Cowdray
Commercial, paper & Project manager Preet Mann
display production controller Junior project consultant Lily Griffey Hill
Martin MacMillan Enquiries: consulting@wired.co.uk Managing director Albert Read
Director of editorial
administration and rights
Harriet Wilson
Editorial business manager
Henry McNamara
Human resources director
Hazel McIntyre
Head of finance Daisy Tam WIRED The Condé Nast Publications
Chief operating officer Ltd, Vogue House, 1-2 Hanover Square,
Sabine Vandenbroucke London W1S 1JU
CONTRI BUTO RS T HE B R A IN S T R U S T
ANIL SETH
DAMBISA MOYO “By 2022, brain organoids – artificially grown
“Economic recovery will not be masses of cells that resemble an organ – will be
sustainable without emerging displaying dynamics that bear comparison to
economies recovering too,” activity indicative of consciousness,” says Seth,
explains global economist a professor of computational neuroscience.
Dambisa Moyo. “Developed “The ethical implications of this are obvious.”
countries cannot maintain their
economic standing if they can’t
sell goods and services abroad.”
LUIS MENDO
“All the problems facing the environment seem
so huge, so I decided to try to bring them down
TOM COPINGER-SYMES to a human scale,” says Mendo of his illustra-
“Like all large organisations, UK tions. “I tried to translate big gestures into small,
Defence is working to maximise relatable ones. That said, the Bill Gates all-
the opportunities and manage hands-on-deck approach is the way forward.”
the risks of the digital age,” says
the UK Strategic Command’s
director of military digitisation.
“Defence must do all this while NAOMI MORIS
facing a wide range of threats.” “Stem cells can be pushed towards making
cell types, including bone and muscle, but
researchers have found ways to join them
together to make embryo-like structures,”
YO HOSOYAMADA says Moris. “Such models might mitigate the
“I wanted to highlight the ways need to use ‘real’ human embryos in research.”
technology can influence our
personal lives,” says Hosoyamada
of her Transport illustrations.
“I took everyday spaces – your
neighbourhood, a park, street
corners – and visualised the new
ways that we might live in them.”
01 0 F RO M THE EDITO R
P L A NNING P R IOR I T IE S company behind the first mRNA Covid-19 high-risk research and investments. As
vaccine – announced that it would begin the economist Mariana Mazzucato (who
clinical trials for a malaria vaccine by contributes to The WIRED World) writes in
the end of the year and Form Energy, her book The Entrepreneurial State, the
MAKE CHANGE a Boston-based startup, announced iPhone was not the product of a lone genius
that its iron-air batteries could solve the – it was built upon technologies such as GPS,
FOR GOOD challenge of grid-scale storage. In early the internet and the touchscreen display
August, NVIDIA and King’s College London that were developed by the state.
After a year of upheaval, the future used Cambridge-1, the UK’s fastest super- Amazon’s research and development
focus is on positive outcomes for all computer, to build AI models capable spend for 2020 was $38bn, a sum that
of creating synthetic brain images. exceeds many sovereign nations – the
By Greg Williams I’m writing this letter ahead of COP26, UK’s annual R&D budget is £36bn ($47bn);
at which we’ll get a sense of the appetite in 2018, the US government spent $134bn.
political leaders have for tackling the climate Amazon believes that the only way for it to
crisis. This is a crucial moment, not just for succeed is to develop the technologies
Every year, we ask a group of thoughtful the planet, but also for leadership. Demon- that will shape the lives of consumers ten
people within the WIRED network to look strating a willingness to act will restore faith years from now. Government must develop
12 months ahead and make a specific in governance and in democratic models. a similar view, despite the disruption of
prediction. It’s never an easy task and the The pivotal nature of this is clear, because election cycles. Having a clear sense of
testing nature of the challenge has been there will be further disruptions to our norms national priorities – collective missions,
thrown into relief over the nearly two years and economic systems. We must anticipate defined, ambitious goals – would alleviate
since Covid-19 first emerged in Wuhan. these by putting in place robust protections the calcifying nature of ministerial churn.
The weight of opinion appears to be that that address stagnating wages, the growth And not only well-resourced countries
while we don’t know the exact form of the in inequality and low-quality work through benefit – global commons, open-source
next global emergency, there are strong life-long learning and welfare systems that software and declining prices in energy
indicators that it will originate in four ways: benefit both sides of the labour market: the and computation mean that countries in
the climate crisis, antibiotic resistance, private sector benefits from a robust income the developing world can use the same
another disease jumping species, or a devas- safety net, such as the Danish “flexicurity” tools as developers in Helsinki or Austin.
tating cyber attack on critical infrastructure. model, which works for both employers The pandemic has demonstrated the
But it’s also worth stepping back and and employees. Ownership models must extraordinary capacity of human beings to
celebrating the success of some of the be extended and citizens must have the develop and deploy a vaccine at unprece-
innovators and disciplines that WIRED right to transparency for algorithmic dented speed. It’s a powerful partnership
covers: in July, neurosurgeon Dr Edward decision-making that impacts their lives. of the public and private sectors – and one
Chang developed a “speech neuropros- Technologists often talk about “moonshot we’ll apply to the challenges we face in 2022.
thesis” – a brain-computer interface that thinking” – the belief that pursuing a distant,
enabled a man with severe paralysis to seemingly impossible goal is superior to
communicate using only his thoughts. incremental progress. Government is Below: The Orbit, a new, green smart city
Later that month, DeepMind released good at this – putting patient capital into in Canada that will break ground in 2022
over 350,000 protein structures predicted
by its machine learning algorithm AlphaFold
– a dataset which could lead to major break-
throughs in the fight against diseases such
as cancer and Alzheimer’s. In Germany
the same month, BioNTech – the pharma
Greg Williams
is deputy
global editorial
director
of WIRED
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SECTIO N 1 TECHN OLOGY 013
FE ATURING WRITING BY
Michelle Kennedy
Uche Adegbite
Daniel Dines
Kai-fu Lee
Matt Brittin
Pete Shadbolt
Ian Levy
TECHNOLOGY
ILLUSTR ATION
Haley Tippman
GUE S T F ON T S
WE’LL BUILD
SAFE SOCIAL
NETWORKS
The currency of likes, shares and follows will be set aside as platforms seek
to detoxify their spaces and make them welcoming to marginalised groups
By Michelle Kennedy
In the 15 years of its existence, social joined by curated communities that foster vulnerable moments, rather than driven
media has devolved from a place to more intimacy, while simultaneously acting by ad monetisation or data collection.
keep in touch with friends and family as support systems where members feel Tin d e r has al rea d y b een d oi ng
to a breeding ground for toxicity. The safe to share personal stories, uplift and important work in this area. Rather than
majority of social networks are built on the help each other feel seen and included. insisting that users verify their account
principles of a masculine and privileged When we were building Peanut, a social by sending in a selfie, for example, it
economy where likes, comments, shares network dedicated to providing a safe has recognised that some users do not
and followers drive social currency. When space for women online, we reimagined display images of themselves for safety
platforms exist under this malignant cache social through the lens of a feminine reasons – par ticularly women and
of status, they create and promote unsafe economy and created a value system LGTBQ+ people outside of the United
spaces for marginalised groups. Next year, based around care, community and States. Its solution has been to allow them
the tech industry will take concrete steps safety. By baking these values into the to use another form of verification, such
to address and correct that imbalance. core of our product, we have found that as a driving license. In doing this Tinder is
For people who are marginalised, social we are able to provide a safe space online creating a network where people can feel
media can feel like being in an abusive which facilitates authentic and meaningful safer forming new connections online.
relationship. Research conducted by the connections across the real-life experi- Many vulnerable populations know
Economist Intelligence Unit has found ences that unite women. Our ultimate goal what it’s like to feel unsafe online. In 2022,
that 85 per cent of women globally have has always been motivated by our users. we will at last realise the importance of
witnessed online violence against other Their desire to be vulnerable, raw and reconfiguring online social capital and
women (including from outside their honest has driven us to build something involving teams with diverse viewpoints,
networks). For BIPOC people, those to protect this – free from hate, trolling backgrounds and cultural contexts in the
in the LGBTQ+ community and other and doomscrolling. Next year, my hope is construction of new social networks. That
disadvantaged groups, the abuse is that other social networks will follow suit. way, by approaching products and tools
often far worse, leading to the silencing To achieve this, the tech community’s from the viewpoints of others, tech will
of voices and a danger to overall mental journey into more equitable platforms be able to build better solutions for all.
wellbeing, which will only continue to has to begin with redefining social capital,
increase due to a lack of regulation. so that empathy and collectivism are
In 2022, we will see the emergence of valued over individual power and status.
more safe spaces online for disenfran- As our understanding of the need for Michelle
chised groups. Traditional social networks safer online spaces increases, social Kennedy
will finally provide improved reporting and currency will be earned through acts of is founder
moderation, giving people more control of kindness, adding value to conversations and CEO
their experiences online. They will also be and showing others support in their most of Peanut
DI S T R IB U T E D BY DE SIGN
AUTOMATION
WILL BE LED
BY WORKERS
Citizen developers will create AI
assistants to make their jobs easier
By Daniel Dines
“Citizen developer” has been a popular phrase in tech circles for almost a Daniel Dines first-hand insight into day-to-day processes.
decade, but 2022 will be the year that this role takes on a new importance is CEO and It’s important for organisations to
as non-technical developers come to the fore of digital transformation. co-founder remember that even the very best IT teams
Due to operational changes with the onset of the pandemic, the speed and scale of UiPath and CoEs have neither the means nor the
of technological development has reached heights unseen since the beginning capacity to deliver digital transformation
of the digital revolution. A McKinsey & Company study published at the end of on their own. Around 40 per cent of tasks
2020 found that Covid-19 – and the requirement for employees to work remotely can only be automated when you allow
– had accelerated digital transformation projects by as much as seven years. employee-driven demand. To reach the full
Automation is in the driver’s seat for much of this change. In fact, a survey done potential of automation, citizen developers
by my company UiPath this year found that 40 per cent of employers increased will amplify and evangelise automation. In
investment in automation in 2021. Up to this point, IT teams or automation many cases, automations created by citizen
Centres of Excellence (CoE) have led much of this initial development. In 2022, developers for a particular team are found
however, citizen developers will be at the forefront of this acceleration. to have greater use across the organisation.
These non-technical employees use no-code and low-code platforms to In order to achieve this, organisations will
create simple automations for themselves, their teams and their departments. need to invest in education and training in
They may have roles in HR, finance, sales and marketing, legal, procurement and 2022. This is already happening: 44 per cent
other business functions. Of course, they are not a substitute for the company’s of respondents to our survey said they had
IT team or CoE, but they play a critical role in creating smaller automations that received automation training within the past
require a deeper understanding of individual tasks and departmental processes. year, and of those, 91 per cent believed it
These employees will be an organisation’s secret weapon for unlocking the had improved their job performance. In
power of robot assistants at scale. Successful delivery of digital transformation addition, 73 per cent of office workers said
hinges upon automation touching every layer of an organisation, and this requires they’d be more willing to continue working
at a company that offers them opportunities
to learn new skills or enhance current ones.
Some companies run “Bot-a-Thons” to
encourage employees to create their own
robots. Others are offering self-selected
upskilling courses, or their employees are
taking advantage of free robotic process
automation training found online. As
automation becomes ubiquitous in the
workplace, workers with skills in creating
and using software robots will be in demand.
The financial benefits of fostering a citizen
developer community shouldn’t be under-
estimated. If used effectively and developed
in conjunction with a culture of learning and
collaboration, citizen developers will lead
the charge for automation at scale in 2022.
01 8 TECHNOLOGY SIL IC ON SM A R T S
By Matt Brittin
By Ian Levy
The pandemic has shown how central global social audit when needed. To use a real-world example, we
media, messaging and collaboration platforms have do not build schools without fire doors, even though
become in people’s everyday lives. However, we don’t they are a potential vulnerability because they
yet understand the trade-off between the security contain locks that could be picked, and walls don’t.
and privacy afforded by those platforms and the real Instead, we understand that they are something to
costs of using them. We’re used to being told that be monitored with cameras and alarms; something Apple of your eye
privacy is a commodity, for example, but no one is to be managed properly. The alternative – people at Tim Cook will unveil
really sure what is being sold, or what the real price is. risk of burning to death – is unconscionable. In the Apple’s long-rumoured
In 2022, that will change. We will finally see the online world too, safe design is as important as user virtual-reality headset
“privacy versus security” argument exposed as privacy. Next year, companies and consumers will see in 2022, entering a
a false dichotomy and the reality of the privacy that they are both core requirements of technology. market dominated by
intrusion generated by most “free” services made Some people believe that artificial intelligence will Facebook’s Oculus
clear. Next year, consumers will be able to make fix everything, but that’s unlikely. For many types of Quest, PlayStation VR,
increasingly informed decisions about the wider harm or abuse, metadata alone isn’t enough to train Valve Index and HTC
societal impacts of the services they use. an AI model reliably. As offenders find new ways of Vive. Analysts believe
Technology connects our world in ways which abusing services, it is very hard to evolve AI models its exterior will blend
were unthinkable even a decade ago. It magnifies our without some access to content, which is where you fabric and lightweight
ability to create many positive outcomes, but it also find human intent. Using AI in this way would also lead materials, while inside,
holds a mirror up to societies and it can – and does – to a dystopian Minority Report-style future, where a custom chip more
enable and exacerbate real harm, where real crimes a “magic box” decides that someone has probably powerful than the M1
have real victims. Criminality used to be local – local committed a crime, but we have no evidence either processor will drive
perpetrators, local harm and local law enforcement. to exonerate or to convict them, because no one the hardware and will
Many global platforms now enable globalised crimi- can see the content that decision was based on. wirelessly connect to
nality, from investment scams through transnational In 2022, we will see the global tech platforms a user’s MacBook or
organised crime to child sexual exploitation. make a choice. Some will choose to tackle the iPhone. The headset will
This isn’t by design and many of the platforms work apparent dichotomy of ensuring individual privacy, also provide augmented
with law enforcement to discover and prosecute while protecting public safety, both online and in reality experiences
criminality hosted or enabled by their platforms the real world – and some, inevitably, will choose – and, no doubt, a
or channels. But we are now seeing a worrying not to. And people will be able to make a choice, whole new way to shop
trend of companies designing out public safety on too – weighing up the relative risks and benefits in Apple’s App Store.
the premise of designing in some form of privacy. of each platform and voting with their eyeballs. Sanjana Varghese
One argument against designing systems to allow
for proper public safety is that it would create a
catastrophic vulnerability – risking global cyber-
security and allowing oppressive regimes to conduct Ian Levy is
mass surveillance. I don’t believe this. Encryption the technical
isn’t a fragile snowflake, it’s maths with well-defined director of the UK
properties. It can be designed to prevent bad things National Cyber
from happening, while providing transparency and Security Centre
DI V E R SE F IN A NC E S OL U T ION S
INNOVATING TO
MAKE MONEY
MORE INCLUSIVE
From budgeting to mortgages and transfers, open data and ‘invisible’
banking can help people level up their access to financial services
By Sophia Epstein
Illustration By R. Fresson
Recent years have brought significant consumers and businesses the ability to
innovation in financial services, with securely share their bank account data
traditional banks rising to the challenge with trusted financial service providers,
set by fintech and Big Tech players who including their neighbourhood bank to
transformed and enhanced the customer retailers, utility providers and fintechs,
experience – often at better value. in exchange for more bespoke financial
The global pandemic has only accelerated services that make intelligent decisions
the proliferation of solutions available and on your behalf. “It really changes the rules
driven their adoption. In theory, this is of the game,” says Stoddart.
fantastic news. With a card for this and Imagine being able to view all your
an app for that, you can pay anyone, accounts in one place, with the ability
anywhere, at pretty much anytime. to move money between them with a
But there is such a thing as too much simple swipe or tap. Better than that, an
choice – it can be overwhelming. “When AI assistant manages your money for you,
people have no choice, life is almost helping you to avoid overdraft fees and “and then give control of it over to you.”
unbearable,” psychologist Barry Schwartz maximise your savings and rewards. It frees That “you” is everyone, not just fintech-
wrote in his book The Paradox of Choice. up more of your time, does away with the savvy twenty-somethings or wealthy
As the number of choices increases, headaches of manual tasks, and ultimately businesspeople. In fact, Mastercard is
initially we get autonomy and liberation. leaves you financially better off. working hard to widen access to these
But, as that number keeps rising, we This type of “invisible” banking requires kinds of services for those currently
get overloaded and stressed. “Choice is a lot of data, which in turn requires a excluded from the system. That includes
great,” says Paul Stoddart, president of trusted go-between – and that is exactly providing access to affordable credit for
new payment platforms at Mastercard. what Mastercard provides within this people who otherwise wouldn’t qualify,
“But creating an environment where you’re ecosystem. “We facilitate secure access such as immigrants, students or anyone
bombarded with different providers of the to that information,” explains Stoddart, else without a long credit history.
same thing makes it very difficult to know For example, through open banking
which is the best one for you.” platform Finicity, which is now a Mastercard
But help is on its way. Open banking subsidiary, Rocket Mortgage is using data
and the more applied use of data could Technology can help everyone supplied from users about their spending,
soon revolutionise choice – by bypassing access financial services via income and employment to help them get
it altogether. Taking this path gives a diverse banking ecosystem a loan to buy a home. “By aggregating that
WIRED PARTNERS HIP 025
FE ATURING WRITING BY
Jessica Wade
Lucie Green
Peter Chapman
Amrit Chandan
Anil Seth
Natalia Kucirkova
SCIENCE
ILLUSTR ATION
Billy Clark
02 8 SCI ENCE L E A R NING T O C H A NGE
UNIVERSITIES
WILL BECOME
MORE DIVERSE
Higher education will act on the lessons of the last
12 months to ensure the coming 12 are fairer for all
By Jessica Wade
In 2021, UK universities were forced to reflect. professors. In the global fight for social justice, students and early-career
Global uprisings, a shift to online learning and a researchers are demanding more from their institutions. In last year’s
pandemic forced academics to change their behaviour. WIRED World, DeepMind’s Obum Ekeke predicted that 2021 would see more
In-person, international conferences – often out of support for Black students to progress through education and, thanks to the
reach for people with caring responsibilities or limited Cowrie Scholarship Foundation, Leading Routes, the Hamilton Commission and
funding – were no more. Packing students into poorly global #BlackInX movements, we’re seeing those changes start to happen.
ventilated lecture theatres was out of the question. Change will be slow – in April 2021, the Royal Society revealed that only
Statues honouring white supremacists and former 65 of 10,560 science professors in the UK are Black – but it will happen. And
slave owners were found to be incompatible with the when it does, research itself will benefit. Diverse teams are more successful
cultures of inclusivity universities strive to achieve. The in their endeavours, more innovative, have a greater international impact and
pandemic itself revealed the need for honest reflection are more highly cited. Alongside their learning, students will be encouraged
around the lack of public trust in “experts”. In 2022, to explore the history and impacts of their disciplines, to use their education
universities will be very different to the ones of today. to address inequality and to investigate the current culture of research fields.
In 2021, the UK’s largest funding body, UK Research With public awareness on the importance of physical and mental health at
and Innovation (UKRI), legislated that the outcomes of an all-time high, student and staff mental health will finally be taken seriously.
UKRI-funded research must be available to all. Open In 2021, Chinese universities made courses on mental health mandatory
access will help improve public trust while creating for all undergraduate students. The online version of Yale’s most popular
a culture of collaboration, allowing researchers to course, Psychology and the Good Life, has had more than three million enrol-
identify opportunity, learn from negative results ments since March 2020. We will see other universities following suit in 2022
and quickly rule out untenable research directions. with greater institutional investment in mental health and wellbeing.
Teaching will become more engaging, ensuring Hybrid conferences and captioned online seminars will serve as platforms
students from historically marginalised groups excel for more meaningful discussion, spanning time zones and language barriers
in higher education. Learning will be multimodal, while eliminating high-cost, environmentally damaging travel. This year showed
allowing students to access content wherever they academia how moving online could be more inclusive, accessible and far-reaching.
are, whenever they want, to pause, rewind and use In 2022 we will see higher-education institutions learning from the positive
precious face-to-face time for small group work. aspects of the pandemic while rejecting the out-of-date practises of the past.
The pursuit of knowledge will be strengthened The universities of 2022 will better support the societies they serve: providing
by more diverse students, group leaders and equal access to opportunity as well as generating and disseminating knowledge for all.
Jessica Wade
is a research
fellow at Imperial
College’s Faculty
of Engineering
030 SCIENCE
BATTERIES WILL
GET GREENER
Battery technology will repair its reputation
by going reusable, traceable and cobalt-free
By Amrit Chandan
PROPRIOCEPTION WILL
BE THE NEXT BIG
EXPERIENTIAL TREND
This invisible sense will be combined with others
to create new sensations and new relationships
By Natalia Kucirkova
Proprioception is the imperceptible and invisible industry. Our relationship with goods such as clothes, accessories, furniture
sense, often referred to as the unconscious sixth and cars will be determined by their spatially intelligent design and our bodily
sense. It relies on mechanosensory neurons located experience with them. Service industries will also make use of proprioception.
within muscles, tendons and joints and, as such, Restaurants, for example, with revolving floors and real or stimulated views will
it co-ordinates the body’s position in the brain, rise in popularity, as customers seek more direct connections between spatial
facilitating spatial awareness to produce simple body stimulation and the food they eat. Affective proprioception, which stimu-
movements, such as getting up from the chair or lates the intrinsic pleasure involved in movement activities such as dance or
opening a window. Unlike other senses, it runs in yoga, will be combined with aquatherapy (which activates the sense of touch
the background of conscious awareness: unless you through skin stimulation) or forest bathing (which provides a whole-body
have a proprioceptive deficit, you do not need to use sensory experience) for both domestic and international wellness tourists.
other senses to know where your body is in space. 2022 will also represent a turning point for the ways in which some school
During the pandemic, we have seen a global curricula incorporate proprioception for transformative learning experiences.
awakening of the importance of bodily contacts for One trend in children’s publishing will be its use in storytelling. On the digital-
social life. The limitations of screen-based interactions fiction front, virtual reality will enable readers to grasp story characters in their
and the selective loss of the sense of smell and taste in own space and move, with their whole body, through the story universe. With
Covid-19 patients has further underscored the need colleagues here at the University of Stavanger, we have also been piloting more
to better understand the role of all six human senses.
In 2022, proprioception will be selectively stimulated
to enhance our sensory and physical experiences and
widen the multisensory repertoire at our disposal. Natalia Kucirkova is professor of reading
Training proprioception needs a careful balance and children’s development at The
between under-stimulation and over-stimulation. Open University, UK and professor of
Studies show that some individuals, especially early childhood and development at the
vulnerable people, young children or individuals University of Stavanger, Norway
diagnosed with autism or post-traumatic stress
disorder, can be overwhelmed by a simultaneous
engagement of all senses. Conversely, a judicial combi-
nation of selected senses – such as proprioception analogue reading experiences that connect proprioception to children’s stories.
with vision and hearing, for example – can have additive Young readers will be encouraged to use their whole bodies by treating books as
beneficial effects for working memory. The benefits objects that they carry around or walk on as imaginary book bridges or story rivers.
can be unlocked by each individual with simple There is a huge opportunity in integrating proprioception with existing activ-
exercises at home and, in 2022, we will see a surge of ities, products and services, but the real potential lies in augmenting our bodies
apps and online resources targeting demographics with new sensory capabilities. Just as David Eagleman has pioneered the field of
with bespoke training programmes and body rituals. atypical sensory stimulation that grants individuals new perceptions, proprio-
Commercial uses of proprioception oriented ception can be consciously deployed not in the background, but as the “Sense
towards the general public will be visible in the retail of All Senses” which augments the unique dimensions of our human experience.
S C IE NC E
NASA, THE ESA AND OTHER SPACE AGENCIES 1. MARS DUNE ALPHA
WERE FORCED TO RESCHEDULE MANY OF A 3D-printed habitat in which life on Mars will
THEIR MISSIONS WHILE COVID-19 CAUSED be simulated will sprout from the Texan desert
TECHNICAL DELAYS. IN 2022, THE RUSH TO in 2022. Developed by architects Bjarke Ingels
GET SPACE RESEARCH BACK ON TRACK WILL Group and advanced construction technology
SEE A ROVER HEADING TO THE RED PLANET, specialists ICON in collaboration with Nasa,
A SATELLITE SENT TO STUDY JUPITER AND it is intended as “preparation for humans to live
ITS MOONS, A TELESCOPE LAUNCHED INTO on Mars”. Four crew members will live and work
SPACE TO LOOK FOR EVIDENCE OF DARK in the 158-square-metre station, facing a series
MATTER AND DARK ENERGY – AND ON EARTH, of challenges including equipment failure
FOUR HUMAN VOLUNTEERS WILL SPEND 12 and environmental issues, the data from which
MONTHS LIVING IN A SIMULATION OF MARS… will inform Nasa’s planning for the real thing.
TA KIN G O FF IN 2022 037
2. EXOMARS MISSION
The 2022 mission of the ExoMars programme
(delayed from 2020) will send UK-assembled
rover Rosalind Franklin and the Kazachok Russian
surface platform to the red planet. The ESA will
use a Proton rocket to launch the lander and
rover in late September 2022, arriving at Mars
in June 2023, after a nine-month journey. The
ExoMars rover will probe the Martian surface in
search of evidence for past life, collecting sub-
surface samples with a drill and depositing them
into its Analytical Laboratory Drawer. Then, its
“Pasteur” suite of instruments will analyse the
soil for biosignatures. ExoMars will be the first
mission to combine the ability to move across the
surface with studies of deep subsurface Mars.
TA KI N G OF F IN 20 22 039
3. JUICE 4. EUCLID
Shown here is the JUpiter ICy moons Explorer The Euclid infrared space telescope will help
(JUICE), which will launch in 2022 as part of the scientists gain a deeper knowledge of dark
ESA’s Cosmic Vision programme. Its mission is matter and dark energy by accurately measuring
to study three of Jupiter’s moons – Ganymede, the shapes of galaxies at various distances from
Callisto and Europa – to better identify whether the Earth. In doing so, it will help us understand
they are potential habitats for life. These three why the expansion of the Universe appears
moons are thought to have liquid water on them to be accelerating and what may be causing it.
– but we won’t know until JUICE enters Jupiter’s Launching from the Guiana Space Centre in
orbit in 2031. In 2032, it will become the first a Soyuz ST-B rocket in the second half of 2022,
spacecraft to orbit a moon other than the Euclid will settle into orbit at the L2 Lagrange
Earth’s when it enters the orbit of Ganymede. Point, 1.5 million kilometres from the Earth.
SECTIO N 3 H E A LTH 041
FE ATURING WRITING BY
Naomi Moris
Matthew Taylor
Daniel M. Davis
J. Craig Venter
Mohamed Taha
HEALTH
ILLUSTR ATION
Fernando Cobelo
According to multiple studies, one in three pregnancies two and four weeks old. The Interna- H E A LTH 04 3
results in miscarriage and one in 33 babies that are born tional Society for Stem Cell Research,
will have a birth defect, due to the embryo forming incor- which represents researchers in this field,
rectly in the womb. Studying how the embryo develops can has called for a public dialogue about
help us find ways to bring these numbers down. In 2022, whether this limit should be changed.
we will see advances in this research thanks to stem-cell- It is proposing that human embryo culture
based, embryo-like structures that can be grown in the lab. should be extended on a case-by-
Stem cells offer a powerful way to study the early case basis. How regulatory bodies will
development of the embryo. They can be grown in the lab in respond to this remains to be seen.
vast numbers and pushed towards making a huge assortment In the meantime, stem-cell embryo-like
of cell types, including brain, blood, bone and muscle. models might mitigate some of the need
Recently, several researchers have found ways to join to use “real” human embryos at all. They
stem cells together into small 3D balls of cells, which will allow researchers to perform precise
studies of embryonic development, seeing
how they react when a gene is mutated,
for example, or when they are exposed to
L A B E T HIC S dangerous chemicals. Because they are
made from stem cells, they could even
be generated by taking blood or skin
samples from patients with a birth defect
The Covid-19 pandemic has made many By Matthew Taylor treatment to many “worried well” citizens.
of us all too familiar with self-testing, With insurance-based systems there will
putting us at the heart of the diagnostic also be the danger of discrimination against
process. Next year, that will accelerate, those who posses a greater disease risk. The
bringing in an age of more predictive, Matthew Taylor pandemic highlighted the health inequalities
personalised and self-managed medicine. is chief executive in our societies and, unless we grasp that
Health screening is not new. In many of the UK’s National nettle, only the fortunate and empowered
countries, women routinely undertake Health Service will benefit from the new opportunities
breast and cervical cancer checks, and Confederation frequent testing offers. This will require
most older citizens in richer countries policy changes and education. As we have
have comprehensive health checks as part seen with the roll-out of coronavirus vacci-
of their health service or insurance plan. nations, a number of factors mean that
But several incremental shifts are changing help embed self-testing and day-to-day society’s least advantaged are also often the
the way we think about our healthcare. monitoring of health and wellbeing into a least likely to have the confidence or trust
To begin with, we now have more exami- practical continuum of self-care. to avail themselves of health protection.
nations available, covering a wider range of What is less certain are the implica- The diagnostic revolution in 2022 will
conditions. The Galleri test, for example, tions of this shift. While medtech offers make a major difference to our healthy-life
which looks for abnormal DNA in a blood the long-term prospect of moving money expectancy. We will embark on a future
sample and can detect more than 50 from expensive late treatment to earlier in which healthcare is as much about
types of cancer at relatively early stages, prevention, one immediate effect could be prediction, prevention and personal action
is the subject of a clinical trial by the NHS. more people wanting more interventions, as the treatment of patients by profes-
Tests are also becoming more accurate. based not just on having an illness but on sionals. But, if we want this new world to
This will be vital as both individuals and the risk of having one. With healthcare costs come about quickly and – just as important
health systems are much less inclined to rising across the world and with nearly six – fairly, we need to think not just about new
use ones that generate a significant number million people on NHS waiting lists, we will health tests or health systems, but about
of either false positives or false negatives. need to ask if our current systems have how our societies are able to offer this
We will also be able to target tests better the capacity to offer useful support and opportunity for better health to everyone.
to include vulnerable groups. Several
cutting-edge health systems – including, for
example, Intermountain Healthcare in Utah
– are now providing genetic profiling of their
patients as a core element of their health
plan. This will not only allow us to spot early
signs of disease more accurately, but the
data these generate will enable researchers
to better understand the links between
social factors and disease prevalence.
Tests are also becoming less invasive and
easier to administer, allowing the process
to be undertaken by individuals in their
own home at a time of their own choosing.
This will increase the number of tests
performed. Meanwhile, smart devices will
IMMUNI T Y UP GR A DE D
WE WILL CUSTOM-
BUILD ANTIBODIES
From targeting cancers to combating viruses, the human immune system
will be harnessed to reach the parts other therapies and medicines can’t
By Daniel M. Davis
WE WILL GET
AHEAD
OF DISEASES
Data-driven predictive healthcare
will become the standard in 2022
By J. Craig Venter
Mohamed Taha
is co-founder and
chief executive
officer of fertility
startup, Mojo
SUSTAIN.
ABILITY.
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SECTIO N 4 EN VIRO NM ENT 049
FE ATURING WRITING BY
Bill Gates
Michelle You
Sameh Wahba
Ellen MacArthur
Greg Jackson
Antoine Hubert
Bill Gross
Vanessa Nakate
ENVIRONMENT
ILLUSTR ATION
Luis Mendo
C L E A N T E C HNOL O GIE S fuels. These investments will be guided by
better tools such as the Emerging Climate
Technology Framework developed by
the nonprofit Carbon Disclosure Project
Michelle You
is co-founder
and CEO of
Supercritical
and a member
of the Tech
Zero taskforce
Sameh Wahba
is global director,
urban, resilience and
land global practice,
at the World Bank
05 4 ENV IRO NMENT
FIGHT PLASTIC 2040, when it projects ocean plastic stocks will have
reached over 600 million tonnes due to increased
production and insufficient collection infrastructure.
WE WILL START
USING INSECTS
IN PIG AND
POULTRY FEED
generation. However, this has led to the Beating the ‘yuck’ factor will lead to
perverse situation where electricity is healthier animals and better food
now increasingly clean, but heavily taxed.
Changes in energy-tax policies will By Antoine Hubert
make green electricity cheaper than
natural gas. With increased competition
in the heating sector – bringing hardware
and installation costs down – 2022 will In 2022, pig and poultry farmers in the
see electric heating go mainstream. European Union will be able to feed their
Some commentators argue that livestock purpose-bred insects, following
countries’ electricity grids will not be the European Commission’s decision in
able to cope with that extra demand, but 2021 to amend a ban on farm feed made
the opposite is true. Heat pumps are a Nuclear unplugs of animal remains (and insects) following
good way of using electricity more In 2022, Germany’s the BSE crisis in 1994. The change in feed
efficiently by using spare capacity and long-term goal regulations means that farmers will be
shifting load. We will be able to balance to decommission allowed to use processed animal proteins
them with, for example, the charging of its nuclear plants (PAPs) and insects to feed non-ruminant
electric cars. On winter evenings, pumps will finally be animals including swine, poultry and horses.
could be used to discharge some battery accomplished, as (The ban on feeding PAPs to ruminants,
power back into the house, reducing the last six go dark. such as cows and sheep, will continue.)
heating costs at peak times and making After the Fukushima Pigs and poultry are the world’s biggest
the whole system more efficient. And, as disaster in 2011, then- consumers of animal feed. In 2020, they
heat pumps can often run in reverse, they chancellor Angela consumed 260.9 million and 307.3 million
can act as a cooling system in summer. Merkel announced that tonnes respectively, compared with 115.4
In 2022, on the cusp of a green-heating all of the remaining million and 41 million for beef and fish.
revolution, we will wonder why we used such German nuclear power Most of this feed is made from soya,
carbon-intensive fuels to heat our homes. plants would be shut cultivation of which is one of the leading
within the decade. causes of deforestation around the
Germany had 17 world, notably in Brazil and the Amazon
nuclear power stations rainforest. Piglets are also fed on fish
in total before 2011, meal, which encourages overfishing.
and around a quarter To reduce this unsustainable supply, the
of Germany’s electric EU has encouraged local soya production
power was nuclear; and the use of alternative, European
renewables now make plant-based proteins, such as the lupin
up over 50 per cent. SV bean, field bean and alfalfa. The licensing
of insect proteins in pig and poultry feed
represents a further step in the devel-
opment of sustainable European feed.
Insects use a fraction of the land and
resources needed by soya, thanks to their
minuscule size and the use of vertical-
farming methods. Licensing their use in pig
and poultry feed in 2022 will help to reduce
unsustainable imports and their impact done here at Ÿnsect, the consumption of insect protein), this is less the case when
on forests and biodiversity. According to insects can lead to a two per cent increase the insect is being indirectly consumed
the World Wide Fund for Nature, by 2050, in poultry carcass and fillet mass. via pork or chicken meat and products.
insect protein could replace a significant Incorporating insects into pig and Research by PROteINSECT, a multi-
proportion of soya used for animal feed. poultry feed will therefore not only disciplinary group investigating the use
In the United Kingdom, for example, this increase animal wellbeing and industry of insects as food, suggests that 72.6 per
would mean a reduction of 20 per cent efficiency, but also the nutritional value cent of people globally are willing to eat
in the amount of soya being imported. of the pork and chicken products we fish, chicken or pork from animals fed on
This will not only be good for our planet, consume, thanks to the animals’ improved a diet containing insect protein.
but for pigs and chickens too. Insects diet and boosted overall health. Insect-based animal feed is simply a
are part of the natural diet of both wild Insect proteins will first be used in the manifestation of insects’ natural place at
pigs and poultry. They constitute up to premium pig- and poultry-feed market, the base of the food chain. In 2022, we will
ten per cent of a bird’s natural nutrition, where benefits currently outweigh the be feeding them to pigs and poultry, but
rising to 50 per cent for some birds, such increased cost. After a few years, once the possibilities are vast. In a few years, we
as turkeys. This, as well as many insects’ economies of scale are in place, the full may well be welcoming them to our plate.
strong nutrient profiles, means that market potential can be reached.
poultry health in particular is improved In 2022, it will be important for the
by the incorporation of insects into their public perception of insects to shift,
diets. Molitor and buffalo mealworms so that people feel ready to consume Antoine
contain all the amino acids a chicken insect-fed pork and poultry. While insects Hubert is
needs for optimal development, as undeniably suffer from a certain “yuck CEO and
well as having a protein content of 72 factor” in western culture (especially co-founder
per cent. According to research we have among people who have never consumed of Ÿnsect
05 8 ENVI RO NM ENT
By Sanjana Varghese
VERTICAL CITIES 061
5. 50 HUDSON YARDS
Designed by Foster + Partners, 50 Hudson Yards
will be New York’s fourth-largest commercial
office tower and will have 58 storeys. At 308
metres it’s not technically a supertall skyscraper,
but it will still be New York’s 14th-tallest building
(its neighbour, The Spiral, will be 13th-tallest).
In 2019, Facebook announced it would occupy
110,000m2 of the building’s 270,000m2. Asset
management firm BlackRock will take 78,700m2.
6. THE HELIX
Breaking ground in 2022 with a scheduled
completion date of 2025, The Helix in Arlington,
northern Virginia will be home to Amazon’s
HQ2 and is designed by Seattle architects
NBBJ (of the infamous Amazon Spheres). Its
106-metre-tall spiral shape has divided critics,
some of whom have compared it unfavourably
to the “poop” emoji, but it is nevertheless an
ambitious project. Like the Spheres and their
indoor rainforests, The Helix also embraces the
biophilia trend in a big way, featuring tranquil,
car-free landscaping (all vehicle access has been
banished underground) and a hikeable vertical
forest that winds around its entire exterior.
S ECTI O N 5 TR ANSPORT 067
FE ATURING WRITING BY
Neha Palmer
Ram Iyer
Lars Stenqvist
Emma Nehrenheim
TRANSPORT
ILLUSTR ATION
Yo Hosoyamada
TR ANSPORT 069
P O W E R AT S C A L E
EV CHARGING
WILL GET HEAVY
Building infrastructure for electric goods-delivery
lorries will be a tempting prospect for investors
By Neha Palmer
The rate of adoption of electric passenger charging infrastructure needs to start now. and recontract or even operate a facility
vehicles has skyrocketed in recent years Fleet-charging equipment will also themselves. Contracts for EV charging are
and will only increase. In the US, the federal be different. Smaller charging units have very different from those in more familiar
administration is pushing for electric become a familiar sight in motorway asset classes, such as solar and wind infra-
vehicles (EVs) to make up 50 per cent of service stations and city roadsides – structure; they will likely be shorter in term
all new car sales by 2030. The UK target taking energy directly from the grid and than the underlying asset-financing term
is even higher, with a proposed ban by used mostly during the day for quick and may not always be from creditworthy
then on all new petrol and diesel van and power-ups. However, fleets of heavy- entities. Asset owners and investors will need
car sales. Electrification of medium- and goods EVs charging simultaneously will to be able to manage the recontracting risk
heavy-goods vehicles is not far behind and require on-site electricity generation that comes at the end of the contract period
is following a steeper trajectory. and storage, as well as robust, grid- and what happens if a customer walks away.
The big question is how all those interactive, demand-side management. Next year, charging infrastructure will
vehicles will be powered. In 2022, a new As these new integrated load and energy offer a once-in-a-lifetime opportunity
asset class will emerge to support EV sources are introduced, they will have the for investors to enter a multibillion-dollar
charging infrastructure. To avoid getting capability to be a flexible resource, one market at the ground level. However, they
burnt, though, investors will need to that is potentially capable of supporting will have to develop a thorough under-
understand the opportunities and risks the grid by reducing load or even pushing standing of consumer demand, real estate,
that surround this complex intersection power onto the grid when needed. capital markets and energy to be able
of energy, transportation and technology. They can even act as a sink for power when to provide finance at a rate favourable
In 2022, we will see the beginnings there is excess supply. Smarter controls enough to allow this new asset class to
of a significant deployment of electric and grid rules that allow more flexible grow rapidly, while still giving them a
medium-goods vehicles, with heavy-good resources will help ease the increase in return. In many jurisdictions, the public
vehicles to follow soon after. However, demand from EV charging stations. and private sector are finally coming
there will still be a significant gap between All of this will require more capital, together to support this effort, but, as
delivering the vehicles and having the risk-management, operations and energy we will discover when those first fleets
widespread ability to charge them. expertise than most organisations will of medium-goods EVs hit the road
In both the US and Europe, charging have in-house, and will lead to a new in 2022, there is much work to be done.
these new fleets will put overburdened sector emerging of specialist charging-
grids under more stress. To power 50 artic- infrastructure providers. The key to scaling
ulated lorries, for example – the type often EV-charging infrastructure in time to meet
seen on motorways – the grid will have to demand will be attracting investment into Neha Palmer is
dispatch a peak load of 50 megawatts of this nascent asset class, which could prove chief executive
energy: an order of magnitude required to be difficult. As well as understanding the officer of
by a large factory or a hyperscale data science and logistics of charging at scale, TeraWatt
centre. That means that investment in investors will need to be able to step in Infrastructure
C L O SE D -L O OP P O W E R
OLD BATTERIES
GET NEW LIFE
Rather than continue the destructive
race for raw materials, recycling
will be the main source of lithium
By Emma Nehrenheim
FE ATURING WRITING BY
Audrey Tang
Mariana Mazzucato
Maria Konnikova
Bernice Lee and
Ivan Mortimer-Schutts
Dambisa Moyo
Simon Baron-Cohen
Kersti Kaljulaid
Oluseun Onigbinde
Zurab Ashvil
POLITICS
ILLUSTR ATION
Sam Peet
076 POL ITI CS ONL INE OP P OR T UNI T IE S
DIGITAL
ALLIES
WILL
UNITE
A global neighbourhood of governments and
citizens will be formed in the online space
By Audrey Tang
The Covid-19 pandemic wreaked havoc around the globe in we hold face-to-face collaborative meetings across related
2020 and 2021. The coronavirus is likely to follow us well into ministries to explore ways to incorporate them into policy-
2022. People around the globe will keep looking for effective making. In this way, even those who are too young to vote can
ways to cope with the shared challenges we experience that nevertheless have a way to start a movement and set a norm.
transcend physical boundaries. Although it might seem fright- Technology will be used even more widely to facilitate crowd-
ening that borders no longer provide the kind of protection sourced policymaking. Governance models based on what I call
we need to keep us safe in the physical world, we will see an “People-Public-Private Partnerships” are set to be the key to
explosion of opportunities in the digital world – opportunities government transformation. The creation of Taiwan’s Mask Maps
relating to the formation of a global neighbourhood. showed people early on in the pandemic where masks were
As the erosion of the traditional concepts of countries, available in stores. Meanwhile, SMS-based contact tracing and
nations and states accelerates in the digital world, the idea online vaccination-appointment systems resulted from collab-
of “neighbourhoods” based on shared values is flourishing. oration incorporating open data from social-sector platforms,
We have already seen examples in 2020 and 2021, such as government departments and private-sector companies.
the #MilkTeaAlliance. This is a collaboration of pro-democracy With the rediscovery of civic infrastructures on the internet,
citizens that originated from a meme depicting many jurisdic- civic technologists will unify opinions that are currently dispersed
tions around east Asia holding up their respective “popular throughout society and transform them into a motivational
drinks” (such as Taiwanese bubble tea) in solidarity. 2022 will see force for creative policies. This will be even more important as
continued evolution toward a generation where distance is no we understand the need for our social, political and economic
longer measured in metres, but rather in terms of the experi- strategies to adapt frequently in response to ever-mutating
ences one shares in common with other people and groups. viruses. An alliance forged between the government, the social
Global neighbourhoods will also bring changes to the way sector and the private sector will thus be in place to meet the
norms are established. Indeed, we will find ourselves in a world diverse needs of the populace in the shortest possible time.
where the establishment of norms is no longer monopolised In 2022, we will see a continued emphasis on “swift and safe”
by governments and multilateral organisations. Decentralised, technologies to bring about such broad participation. Cyber
non-political and non-state actors will play critical roles in this. attacks and disinformation will continue to threaten democracies
Audrey Tang Taiwan’s digital democracy can be seen as a precursor in this worldwide, but Taiwan will continue to share its experiences in
is digital regard. On the country’s online platform, join.gov.tw, anyone can adopting the tactics of “fast, fair and fun” in the fight against the
minister file a petition. There is no need to be affiliated with any political pandemic and infodemic. Allies of the same mind will step up
of Taiwan party. Twice a month, for petitions that gather 5,000 signatures, and work together to build a resilient global neighbourhood.
NE W S O C I A L C ON T R A C T S If taken seriously, it will mean redesigning
transfers, partnerships and contracts
between governments and corporations
– for public procurement, loans, grants
STATES WILL AGAIN and bailouts – so that the common good
is designed into them from the start and
BECOME CENTRAL that the state captures its fair share of
the value created. This will require a new
TO SOLVING PROBLEMS social contract, so that the “deal” in the
Green Deal is as ambitious as the “green”.
Purpose will be put back Support to traditionally heavily carbon-
into public-private partnerships emitting sectors such as steel and cement,
for example, will be made conditional on
By Mariana Mazzucato those sectors reducing their material
content – stimulating a wave of green
innovation. Carbon will be taxed and
companies forced to report the rising
Climate change hit home across the states will play a more purposeful role in price of carbon in business plans so
world during 2021 – from flash floods in co-ordinating citizens, companies and that investors can judge the seriousness
central London to “biblical” heatwaves and institutions around inspiring visions for of commitments to climate action.
record-breaking wildfires across Greece, the common good – starting with solving Incentives will be offered for companies to
the North American west and even Siberia. the urgent problem of climate breakdown. incorporate ambitious environmental
And all this was happening while humanity In 2022, we will see an increase in targets into their business models.
remained in the throes of a global Covid-19 the number of countries adopting Similar interventions will be made in
coronavirus pandemic – the mutually mission-oriented innovation policies, with healthcare, on the back of lessons learnt
entangled result of capitalist extraction, targets around carbon-neutral cities, for from the Covid-19 pandemic. Public
agricultural intensification and zoonotic example, at least doubling. States will also investments in health innovation will
spillovers boomeranging back at us. be central to encouraging innovation to become conditional both on the avail-
In 2022, we will see that it is states, meet pressing challenges such as transi- ability and affordability of vaccines and
not private entities, that are best placed tioning from carbon reliance to renewable other drugs to reflect taxpayer contri-
to tackle these urgent challenges. energy and circular production. butions to their development, and on the
Learning from the European Commis- Governments will also wake up to the much-needed global co-operation that
sion’s adoption of a policy of “mission-ori- reality that “building back better” after is required to vaccinate the entire world.
ented innovation”, to which I contributed, Covid-19 cannot just be an empty slogan. Meanwhile, legislation on intellectual
property rights will ensure that patents
are not abused for rent-seeking by the
very companies that benefit from billions
in public research funding. Patents will be
much more narrow than they are now and
easier to license, while patent pools will
help foster collective intelligence.
There are tentative signs that the old,
Mariana Mazzucato neoliberal form of capitalism is dying and
is a professor at a new form is struggling to be born. US
University College president Joe Biden is already backing
London, and author plans to waive big pharma’s intellectual
of Mission Economy: property rights to a global vaccine, for
a Moonshot Guide to example. In 2022, if governments are to
Changing Capitalism live up to their grand goals to “build back
better”, we will see the birth of a new
social contract – one which puts purpose
at the centre of public-private partner-
ships, so that investment decisions are not
directed by private profit but are guided
by co-investment of both public and
private actors towards the common good.
POLITIC S 079
DIGITAL STATES
WILL EMERGE
Being a citizen of somewhere won’t
depend on your physical location
In 2022, we will build on the virtual existence many By Bernice Lee and and countries, secure work and residency
of us have been living during the pandemic and enter Ivan Mortimer-Schutts benefits for “citizens”, and set terms of trade.
a world where digital “countries” exist alongside nation Traditional states will have to grapple with
states. We will also need to demolish many of the increased tensions between those who are
barriers that still hinder a truly global digital existence. able to take advantage of digital citizenships
Digital has reduced the effect of national borders on and those who cannot, even as an eroding
many aspects of our lives. Transcontinental meetings tax base gives them fewer tools to do so.
on Zoom, international e-commerce and the ability to Tackling the disparity between a physically
stream media from virtually any jurisdiction show how entrenched nation state and the reality of
outdated much physical nation-state bureaucracy is. the digitally integrated world will become a
States hold the keys to many of the tools that facil- Bernice Lee Ivan Mortimer- priority for governments and they will have
itate economic life: governments establish and confirm is research Schutts is a senior little choice but to grasp the nettle. Next
legal identities, keep records of property ownership, director - financial specialist year we will enter a world in which global
set employment rights, define what constitutes legal futures at at the World Bank citizens will be able to make their own
tender and approve product standards, for example. Chatham House (writing here in his choices rather than depend on a local set of
Now that we travel further and faster in the virtual in London personal capacity) rules governed by where they physically live.
world, the limits of these tools are apparent. In 2022,
cracks will appear in the monopoly states have in the
business of governance. The pick-and-mix citizenship
benefits that are currently enjoyed only by high-net-
worth individuals and offshore companies will become
available to the mass affluent. A new breed of technol-
ogy-enabled firms will create a kind of “digital state”,
which gives its “citizens” rights, tools and the services
needed to work, live and consume more flexibly where
they want, in the digital as well as the physical world.
Members of these new virtual states, operated by
private companies, will be able to set up legal entities
for themselves in one country, reside in another and
pay themselves a salary in a third. “Governments” of
these states will create digital versions of the creden-
tials people need to prove their identity, property
rights, vaccination status or residency in a new online
world. In turn, they will create new market spaces
that their citizens can “visit” to access digital goods
and services that are not licensed or approved in
the physical space in which they reside. These will be
the new offshore, virtual free ports of the digital age.
Drawing lessons from semi-corporate states, such
as the UK territories, these digital states will be set up
not by existing tech companies, but by new entities
backed by private equity and sovereign investors with
the power to negotiate contracts with corporates
used extensively, and policy’s ability to drive growth
is reaching its limits. Interest rates have been stuck at
historically low levels in the US and UK, and at negative
interest rates in Europe and Japan. Many countries
are heavily indebted. In 2020, the debt-to-GDP
ratio in the US and the UK was over 100 per cent.
These rising rates of national debt are likely to
constrain public spending and governments’ ability to
deliver public goods such as education, healthcare,
infrastructure and national security, further reducing
the possibility for meaningful economic growth.
Even before the pandemic, factors were already
impeding economic growth. In 2022, these will continue:
the proliferation of automation and technological
advancements, which may lead to mass unemployment;
demographic shifts, including rapid population
growth; climate change; and worsening inequality.
The arrival of the global pandemic has intensified
many of these concerns, complicating governments’
abilities to drive economic growth in an equitable and
sustainable way. Unequal vaccination rates across the
AUTISTIC PEOPLE
WILL CLAIM THEIR
HUMAN RIGHTS
Greater understanding of neurodiversity
will drive positive changes in legislation
By Simon Baron-Cohen
The human rights of autistic people have typically Finally, the right to protection of the law. One
long been denied across the world. Next year this in five young autistic people in the UK have been
will change as governments and society at large stopped and questioned by the police, and five
adopt the powerful idea of neurodiversity. per cent have been arrested. Two thirds of police
Autistic people are denied at least five rights officers report they have received no training in
High hopes for retail that are enshrined in the UN Declaration of Human how to interview an autistic person.
New Mexico will launch Rights. First, the right to dignity. According to the Next year, politicians will start to wake up to
a regulated and legal National Autistic Society, half of autistic adults in this injustice and call for measures to guarantee
market for marijuana Britain report they have been abused by someone human rights for autistic people, spurred on by
from April 1, 2022, they thought was a friend. A quarter of autistic an increased understanding of autism and loud
becoming the 17th US adults have also had money stolen from them by calls for the protection of autistic people’s rights.
state to allow cannabis someone they consider to be a friend. Legislative changes such as this are in part
retail. Marijuana- Second, the right to education. Statistics show the result of a greater awareness and adoption
based products sold one in five autistic children in the UK have been of the idea of “neurodiversity” among humans,
in specially licensed excluded from school. And of the other 80 per which acknowledges that human minds and brains
stores will have a cent of autistic children who have stayed in school, are not all the same and that diversity should be
12 per cent excise tax in half of them report having been bullied. celebrated. Next year we will increasingly view
addition to state taxes. Third, the right to equal access to public autism through this lens, which is strikingly different
Therapeutic marijuana services. One in three autistic adults experience to the standard medical model of the condition.
for medical purposes severe mental ill health because of lack of support. A mark of a civilised society is how we make
had already been legal In our clinic for adults seeking a diagnosis of autism “reasonable adjustments” for people with disabilities,
in the state since for example, two thirds report that they have felt to minimise their disabilities and to promote social
2007, while possession suicidal and one third have attempted suicide. inclusion. In 2022, more voices will be calling for
and personal use for In many areas of the UK, the waiting time for a autistic people’s human rights to be met so they are
over-21s were made diagnosis can be up to twelve months or longer. able to engage fully in a genuinely inclusive society.
legal in June 2021. Fourth, the right to work and employment.
Public consumption Only 15 per cent of autistic adults in the UK are in
remains outlawed, full-time employment, despite many having good
but the new bill allows intelligence and even talents. Unemployment is a Simon Baron-Cohen
those with previous well-known risk factor for depression. is professor of psychology
marijuana-related Fifth, the right to protection from discrimination, and psychiatry at Cambridge
convictions to expunge the right to a cultural life and to rest and leisure. University and director of
their records. SV Many autistic people have been asked to leave a its Autism Research Centre
supermarket or a cinema, because of their different
behaviour. In addition, half of autistic adults in
the UK report feeling lonely, while a third of them
do not leave the house most days and two thirds
of them feel depressed because of loneliness.
One in four autistic adults have no friends at all.
In 2022 we will still be feeling the effects of the Covid-19 PO LITIC S 083
pandemic. A great many of us have been counting numbers directly
tied to the virus – such as how many people have been vaccinated,
infected, hospitalised, are on ventilators or have died. However,
we have also taken our eyes off the indirect effects of the virus –
and of the measures we have taken to prevent infections – on our
most vulnerable citizens: children, adolescents and women. Next
year we will have to turn our attention to this “shadow pandemic”
if we are to have any hope of returning the world to normality.
While women, children and adolescents are no more likely than Kersti
others to get ill or die from coronavirus, they have dispropor- Kaljulaid
tionately experienced interruptions to many of the services they is the
rely on, due to lockdowns and the diversion of crucial resources. president
Fewer than two in ten Covid-19 health-related activities of Estonia
considered gender in any explicit way, according to the latest
Global Health 50/50 report, which was published in 2021. But we
know that, without acknowledging the possible impact of crises
on different genders, we can make very wrong choices, especially Even before the pandemic, our world was not on
for women, children and adolescents. This is because decision track to achieve several Sustainable Development
makers, still most often men, tend to forget about the vulnerable. Goals (set up in 2015 by the United Nations General
The closing of schools during the pandemic, for example, has Assembly and intended to be achieved by the year
caused an educational gap for many children and adolescents. Govern- 2030) regarding women and children. Lockdowns
ments are working to keep education as open as possible, but many and the reallocation of resources in 2020 and 2021
have taken less notice of the fact that, for millions of children, the have worsened this situation and, combined with
school lunch was their only meal during the day. Many countries other crises that are affecting the much of the
world – ongoing conflict, climate change, economic
slowdowns – they will lead to many more people,
including women and children, suffering from
GL OB A L HE A LT H ill-health, undernourishment and hunger.
As Covid-19 infection rates decrease thanks to
the successful roll-out and uptake of vaccines,
we will in 2022 turn our attention much more to
COVID’S OTHER this shadow pandemic and its impacts. It will not
be frowned upon to be able to talk loudly and
openly about the side effects of some of the policy
haven’t even begun to plan for or even think about how they might
reach those hungry children, when schools continue to be closed.
Next year, we will also see the lingering effects of a shadow
pandemic in non-Covid global healthcare. While hospital systems
continue to focus on Covid-19 vaccination and treatment, routine
immunisation for many diseases (most forgotten already in the
western world) and necessary access to maternal healthcare services
have been pushed aside. As a consequence of the pandemic, for
example, 39 per cent of 124 countries surveyed reported a drop in
coverage of family planning services and 38 per cent reported drops
in the coverage of antenatal and postnatal maternal-health services.
T R A N SPA R E NC Y
GOVERNMENTS
WILL GO (EVEN
MORE) DIGITAL
Developing countries will benefit
from the transparency of civic tech
By Oluseun Onigbinde
Many countries around the world have been forced by the Covid-19 pandemic to the technology to manage land registra-
automate government services and reduce physical touchpoints to serve citizens. In 2022, tions and election processes, both of which
both developed and developing countries will build on this and use blockchain and AI to are currently susceptible to manipulation.
streamline government operations, reduce bureaucratic bottlenecks and optimise services. Governments will also start to use digital
The pandemic has made the power of data and technology to transform governance identity and smart recognition systems
clear. Next year, citizens will insist that governments expand this data-driven approach to predict crime and to use intelligent
to non-pandemic related activities and develop intuitive and user-friendly technology to analytics to resolve them. We will also see
provide transparent, decentralised and participatory systems that touch all areas of civic life. wider adoption of intelligent voice-response
The UK’s Build Back Better strategy, for example, explicitly plans to use “regulation to systems in the provision of basic services.
unlock technologies such as drones and autonomous vehicles [to] deliver sophisticated All of this will make governance more
policymaking that benefits citizens and the economy”. South Africa has this year seen the efficient, but the biggest benefit will come
rapid adoption of intelligent instant-messaging platforms such as GovChat and Grassroot from the deeper trust citizens have in their
to improve remote government-citizen engagements and meet increasing demands governments, as they see services being
for accountability. In 2022, other governments in Africa and elsewhere will follow suit. provided in a more secure, efficient and
For many countries, this will not be easy, and will require an audit of legacy infrastructure, predictable manner. There are many
the expansion of cloud-computing facilities, the retraining of civil servants and a new challenges to overcome before countries
culture that prioritises accountability and responsibility. It will mean governments having can become truly digital and transparent.
to recruit data scientists and AI and cloud-computing experts to help policy leaders In 2022, though, all governments will see
realise the benefits that data-led government can bring. It will also need a new set of that digitisation is not only possible but
norms in the way government is done, including clarity on the ethical use of technology also essential for their citizens to thrive.
in a way that does not create bias or intrude on citizens’ privacy.
One way developing countries can move in this direction will
be to adopt technologies already used in the developed world.
AI and machine learning are already used in many areas of civic
and commercial life and these are transferable technologies.
Countries with weak institutions, for example, will be able to
use algorithms developed by the financial-services industry
to fight public-sector corruption by spotting suspect patterns.
Blockchain will replace inefficient centralised systems that
are subject to breaches with more secure platforms that enable
decentralised registers. Estonia has led use of blockchain in its
healthcare, property, business and judicial registries. In 2022,
other countries in the developed and developing world will use
Oluseun Onigbinde
is co-founder and
director of BudgIT,
a civic-tech startup,
based in Lagos
B R I T C OIN OR B U S T POLITI CS 085
LONDON WILL
LOSE THE
CBDC RACE
Thinking only about technology
will put Britcoin at a disadvantage
By Zurab Ashvil
PICKETT.CO.UK
S ECTIO N 7 GEAR 087
EDITED BY
Jeremy White
GEAR
ILLUSTR ATION
Matthew Green
E L E C T R IC R IDE S
BRIGHT
SPARKS
Clever electrified takes on conventional means of transport will take us into
2022 and beyond in comfort, speed and style – and with a clean conscience
By Jeremy White
G EAR 089
VANMOOF V
Amsterdam’s VanMoof has been bringing tech-startup innovation to the bike industry for more than
20 years, and the VanMoof V is its fastest e-bike to date – so fast, in fact, that it’s decided to label
it a “hyperbike”. Featuring dual motors, traction control, front and rear suspension, oversized rubber
tyres and a completely new frame geometry (this is VanMoof after all), the £3,498 V will propel riders
at up to 50kph – putting it squarely in competition with petrol and e-mopeds. The much-loved Turbo
button still features, as does the electronic keyless locking and Theft Defence option. vanmoof.com
SECTI O N 8 BUSIN ES S 095
FE ATURING WRITING BY
Sonali De Rycker
Yin Yin Lü
Fanny Moizant
Andrew Warren
Jacky Wright
Scott Belsky
David Fischer
Alex Rinke
David Birch
Brian Elliott
BUSINESS
ILLUSTR ATION
Nick D Burton
The pandemic has forced many businesses to B USINESS 097
change the way they serve their customers. At the
same time, customer expectations have also grown,
and these positive transformations will last for some
time. By next year, they will be joined by an upending
of the way businesses help their customers with
money. Thanks to what is known as “embedded
finance”, 2022 will be the year that any organi-
sation can become a financial-services company.
To achieve this, firms will seek to provide their
customers with banking and financial capabil-
ities, including the typical bank offerings such
as online payments, investment products, bank
accounts, insurance and loans. We know of the big
technology companies’ moves into this area, but in E MB E DDE D SE R V IC E S
2022, that capability will be extended to all sectors.
Big breakthroughs will take place in Europe, an
area that has long been a hotspot for API-based
innovation in the financial services. This is mainly
due to its multi-currency banking, cross-border
trade regulations and open-banking policy.
OUR FINANCES
Neobanks have already altered what people expect
from finance-related products and services, and
the infrastructure and behaviours for those fully
WON’T BE
fledged embedded-finance offerings to succeed
are now in place. One German study published
this year by Solarisbank showed that 61 per cent
RUN BY BANKS
of respondents signalled their willingness to use
financial products from brands such as Lidl and APIs allow almost any company to offer financial services.
IKEA. This readiness will now extend to other In 2022, many non-banking brands will enter this sector
providers and platforms with which customers
– both consumers and businesses – have built a By Sonali de Rycker
trusted relationship. Small- and medium-sized
businesses (SMBs), which represent more than 50
per cent of Europe’s GDP and have been tradi-
tionally underserved, will benefit the most. Not as well as “buy now, pay later” programmes run
only do SMBs have the opportunity to become by companies such as Klarna. These will be more
financial-services providers, but embedded- broadly adopted by brands in the near future. We will
finance offerings will enable them to gain access also see a rise of other offerings, such as embedded
to more financial services themselves. insurance, which has already been rolled out by
Embedded finance is an elegant way to companies such as Tesla. The company is now able Sonali
enhance the customer experience, strengthen to offer the owners of its vehicles savings of up to De Rycker
loyalty, increase conversion and drive up margins. 30 per cent on car insurance because of the wealth is a partner
Everyday financial services, such as a short-term of data it has about them, which can be used for at Accel
loan, a debit/credit card or an insurance product more efficient pricing and underwriting decisions.
– previously seen as the domain of regulated There will also be an impact on the world of B2B
financial-services providers – are now at many commerce, where the complexity around escrow,
brands’ fingertips via APIs. There is also a huge invoice financing, payments and foreign exchange
opportunity for further growth – according create significant barriers to online adoption.
to Juniper Research, the value of the embedded- With most of these offerings now available via
finance market will exceed $138 billion (£100 billion) APIs, companies – whether marketplaces or SaaS
by 2026, up from just $43 billion in 2021. platforms – are offering increasing functionality to
With embedded finance, everything is available their customers, who are keen to have a simple and
in one place and customers receive a frictionless comprehensive solution to their financial needs.
purchasing experience. We are already familiar with The opportunity is clear. In 2022, financial services
embedded payments thanks to apps such as Uber, will no longer be the exclusive domain of the banks.
09 8 B U SI NESS R E G UL AT ION S R E OR G A NI SE D
REGTECH WILL
START THINKING
FOR ITSELF
AI will help businesses cope with
complex financial compliance
By Yin Yin Lü
Unlike haiku and Stephen King novels, broadly represented by semantic AI.
financial regulation isn’t quick or easy Regtech AI draws on vast volumes of
reading. To take one example, chapter 1 of regulatory and user data – the latter
title 12 of the US Code of Federal Regula- including comments, annotations and
tions is 1,114 pages long and contains more “implicit feedback”, which is commu-
than 600,000 words. If you had a reading Yin Yin Lü nicated through the usage of a system.
rate of 300 words per minute, it would is the global The combination of such data with big
take in excess of 33 hours to finish. And head of product, advances in deep transformer-based
that’s just chapter one. There are 18 RegBrain models such as BERT, GPT-3 and Wu Dao
chapters in title 12, and 50 titles in total. at CUBE 2.0 is the key to machine understanding.
Length and jargon make compliance This synergy of well-defined regulatory
complex, but the volume and speed of datasets enriched by human annotations,
regulatory change since the 2008 financial market readiness and continuing advances
crisis has taken that complexity to a dizzying Mass digitisation has allowed regulatory texts – in deep-learning models means that next
new level. Regulation isn’t easy reading – and their metadata – to be structured at scale. year we will reach a “RegNet” moment.
but it is nevertheless essential reading. The second factor is market readiness and Just as ImageNet, by creating an annotated
And this is where regtechs come in. subsequent product maturity. In recent years, visual database for use in object-recog-
Regtech firms use AI to help financial hesitancy around AI-based solutions for regulatory nition research led to huge leaps in AI’s
institutions keep up with regulations management has transformed into a huge appetite understanding of images, RegNet will
and monitor client activity for regulatory for more intelligent regtech tools. This has led to unleash hitherto unparalleled advances
violations. Up until now, machine regtech software evolving into multifunctional, in AI’s understanding of regulation.
learning and natural language processing highly customisable, API-connected platforms. The overall effect of RegNet will be
techniques have been employed to The third factor is the technology, which is that, as machines reach a critical mass
organise, classify and extract require- of regulatory knowledge learned from
ments from regulatory documents. humans, humans will begin to learn from
In 2022, machine reading of these texts machines. Legal, risk and compliance
will start to become machine under- experts will increasingly rely on machines
standing. Regtechs will not only know to inform their regulatory understanding.
which directives focus on a particular They will quickly identify not only obliga-
topic, but also how that topic is evolving tions, but also macro-level trends,
across jurisdictions. And they will be able which will lead to better proactivity.
to identify which regulations receive the And, ultimately, we will all benefit. The
most attention. All of this will enable smart endgame of compliance is to keep the
predictions about regulatory change. global economy stable so that we can
Three key factors have created this focus on issues such as climate change.
opportunity in regtech AI. The first is data As it so happens, environmental, social
availability and quality. For the past decade, and corporate governance is a massive
native digital versions of many regula- impending area of regulation. But we don’t
tions have been produced and enriched. need regulatory intelligence to tell us that.
In 2022, every fashion brand will have
to offer a 360° resale option to their
clients. This means offering a take-back
scheme as well as a pre-loved section on
their websites and in-store. The reason:
they are now dealing with a different type
of customer with new demands.
Consumers now want to consume
less and make better choices when they
purchase items. According to the Boston
S U S TA IN A B L E S T Y L E
RESALE WILL BE
ANYTHING BUT
A PASSING TREND
The fashion industry will fully embrace the
second-hand market in a bid to stay relevant
By Fanny Moizant
Consulting Group, second-hand clothes environmental impact by 30-40 per cent. Up to now, brands have been aware of
are projected to make up 27 per cent of In addition, a greater awareness of their customers’ drive towards sustaina-
customers’ wardrobes by 2023, while 70 employment conditions in some garment bility, but they are only beginning to under-
per cent admitted thinking about taking factories has made consumers even more stand that this represents a fundamental
better care of the products they purchase averse to cheap, wear-once fashion. change in the way people want to shop.
thanks to the resale market. This new way This shift to sustainable living will Luxury brands in particular have a
of shopping is more conscious of the continue to grow. It will benefit all stake- powerful opportunity to associate resale
environment and human rights, but at the holders, providing loyalty and a new acqui- with the quality of their pieces, which
same time, consumers will still want to sition channel for brands, as well as a are made to stand the test of time. The
own unique and attractive apparel. more affordable, value-based option for high-quality materials and detailed
The fashion industry puts the planet customers. It also provides brands with a workmanship that they trade on ensure
under immense pressure. Clothing powerful opportunity to boost their image that items maintain good condition and
consumption is set to rise by 63 per cent through strong sustainability credentials. decent resale value season after season.
between now and 2030, according to Plus, it makes economic sense. After the Offering a resale option to their customers
Pulse Report, which monitors sustain- lockdowns of 2020-21, customers are will soon become standard practise.
ability in fashion. The Ellen MacArthur starting to spend money on travel and going Resale today is a similar phenomenon
Foundation (EMF) has also found that we out again, and this will present a financial to e-commerce in the 1990s, which was
wear our clothes 40 per cent less than ten challenge to the first-hand fashion market. also underestimated to begin with. Today,
years ago. The new customer understands those companies that have embraced
this and is embracing resale instead. Our e-commerce fully are thriving. Those
own research has shown that buying that did not are struggling or have already
a handbag second-hand rather than Fanny Moizant disappeared. In 2022, we will see a similar
opting for new can reduce its environ- is president transformation of the sector as brands
mental impact by up to 91 per cent. and co-founder and organisations that ignore the new
According to the EMF, increasing an item’s of Vestiaire customer’s needs will slowly but surely
lifetime by just nine months decreases its Collective lose to their more perceptive competitors.
1 0 0 B U SI NESS F IN A NC I A L C R I SI S
BIG BANKS
WILL NEED
During the last decade, a popular
TO EVOLVE
The traditional banking industry will need to respond to incursions on
narrative has sprung up telling of the its turf from tech companies offering similar – and better – services
grave threat that fintech startups such
as Revolut, Monzo and Starling pose to By Andrew Warren
traditional major players in the banking
and financial-services sector. But there
has long been a more ominous threat to
traditional banks, in the form of Big Tech.
In 2022, this threat is set to materialise
as Amazon, Google, Facebook and Apple
draw on their already overwhelming global
reach and resources – not to mention
their abundance of consumer data – to
diminish the banks’ monopoly power.
Two things play into Big Tech’s hands.
The first is the move towards a cashless
society. It will soon become the norm to
send money via smartphones to known
contacts without even leaving a messaging
app or logging into a bank account. Because
tech is driving and enabling these advances,
it will be the technology companies, rather
than the banks, that are likely to be best
placed to benefit, as the direct role of
financial organisations is reduced.
The second is the crucial role user
experience now plays in all facets of our
lives. This requires the use of real-time
data to capture and analyse insights and
tailor recommendations to individuals. It’s
a process that has long been central to
Big Tech’s operations, but requires major
upgrades among traditional banks. These
improvements are certainly being made
and there is renewed focus in the traditional
banking world on the integration of AI and
machine learning to enhance customer
experience. However, Big Tech has a signif-
icant head start when it comes to innovating
and using their vast swathes of data to
respond quickly to consumer trends, at scale. P O W E R PA R T NE R SHIP S
Big Tech firms also often sweep up the
brightest and best in technology talent,
leaving many traditional banks struggling
to recruit for the roles needed to catch TECH FIRMS
up. This situation will be no different
next year as competition increases even WILL STEP UP
more. Big Tech firms were born agile and
ready to adapt. They are always thinking The global challenges we face will
years ahead, and the talent they have – be tackled by collaborations across
and are able to keep attracting – is key technologies, sectors and companies
to this. Without serious culture changes
internally, banks will soon find themselves By Jacky Wright
so far behind they might never recover.
If that isn’t enough to worry the tradi-
tional banking sector, the new “strong
customer authentication” (SCA) regulations The connected world that technology impact on water resources. This technology
that came into force this year in the UK has created has also made us all sharply is transferable and can help other countries
will also play into the hands of technology aware of the issues faced by the world. Often determine the effects of urbanisation and
companies rather than traditional banks. in real time, we can, for example, see the climate change on sustainable land practices.
Combined with the continuing advance of effects of famine, monitor the movement Collaborations such as these will also
open banking, they will offer Big Tech an of refugees and follow the changing data create a shared responsibility for driving
opportunity to redefine how consumers points of temperatures across the globe.
pay for things. Both Apple Pay and This direct exposure has generated a Jacky Wright is
Google Pay are SCA-compliant solutions, “macro awareness” in global society and chief digital officer
making them straightforward options for an increase in affinity and empathy. In 2022, at Microsoft. She
businesses taking online payments to that connectivity will also be the way we find is writing here in her
adopt. Similar regulations are appearing solutions to many of the world’s problems. personal capacity
elsewhere around the world and, again, it Solving problems at scale will require
is Big Tech that is best placed to benefit. collaboration and ecosystems that are economic growth. Industry and cross-
What may start as a payments war will multidisciplinary, cross-boundary and sector consortia and bodies will define
become more existential for banks. The inclusionary. Take climate change, for global standards to drive sustainable,
Big Tech companies already have global example. Social media enables us to see inclusive practices and shape and
customer bases and do not need banks’ the real-time effects of extreme weather influence public policy. Research institutes,
infrastructure or capital, eliminating the patterns, increasing our awareness of academia and technology companies will
competitive edge the banks currently have the issue. AI models, including those that continue to develop AI that is free from
over the smaller fintechs. As consumers Microsoft is developing with research teams bias, ensuring that innovations respect
increasingly favour the immediacy and and academia, are revealing the perilous pace the fundamental rights of all. Governments
ease of tech-enabled smart payments, at which we are destroying our environment. will work to guarantee trust, security and
both for goods, services and in-person The combination of the two has led adherence to implemented practices.
cash transfers, the need for banks’ to an unprecedented global call for action. Technology companies will be key
centralised pots will reduce. The likes of Next year, we will see more of these partners in this co-operation to solve global
Amazon and Google also certainly have partnerships coming together to solve the problems, not only by developing innovative
the cash reserves to match them. numerous challenges facing the world. and sustainable products and services, but
In 2022, the traditional banking industry To begin with, developed countries will also by creating digital platforms to drive
will be watching anxiously for technology support developing countries by sharing social impact, such as ECOLAB3D, which
companies to make their next move. insight and technologies to help them uses IoT technology to optimise complex
The banks’ choice will be stark: whether implement sustainable practices, such water and production systems. These will
to ignore the threat – or to partner with it. as reducing deforestation. In the US, for lead to new business, political, economic
example, NCX is using aerial imagery and and social practices that will benefit the
AI to survey forests at a national scale, future of our society. Embracing technology
Andrew Warren transforming how conservationists and as the equaliser, harmoniser and illuminator
is head of banking landowners measure and monitor forests. of change will be integral to a tech company’s
and financial Similarly, BasinScout uses satellite data social contract with society. In 2022, tech
services UK&I, and machine learning to rapidly assess will realise the huge potential it has to make
Cognizant field-level agricultural practices and their the world a better and more equal place.
Destiny Wilson was always a maker, T HE C R E AT OR E C ONOM Y
fashioning wallets from duct tape as a kid
and designing the cover of her school
yearbook. Then, at 15, she started putting
her designs onto thrift-store sneakers. SHOPPING WILL GET
Three years later, Destiny, aka The Artvst,
is busy delivering custom designs for sneak- TRULY PERSONAL
erheads, from kicks with colours inspired by
old Nintendo games to a pair that reflected In an age of automation, custom design and
one customer’s obsession with Taco Bell. craftsmanship will be more valued than ever
Destiny’s designs are unique, but her
business isn’t. In 2022, a growing number By Scott Belsky
of artists will make a living crafting the
ultimate in personalised products – goods
whose unique decorations reflect both the
buyers’ interests and the artists’ aesthetics. consumers through services like Shopify, Etsy, Behance or
Three years ago, I wrote on Medium Society6. These artists are able to find their long-tail audience
about the rise of microbrands – tiny, design- through the algorithmically honed feeds of social networks such
centric companies that use social media to as TikTok and Instagram. What these artists offer is attractive to
target a narrow niche of people just like you. consumers who are growing sceptical of the labour practices,
Social currency This new trend is the logical extension of the environmental impact and commodified goods of big retailers.
Facebook has revealed microbrand – instead of buying products for The market for ultimate personalisation extends far beyond
plans to spend up people just like us, in 2022 we will increas- hand-painted shoes and, I believe, the physical world itself.
to $1 billion in 2022 ingly buy products designed just for us. Many people who buy a custom-designed pair of Air Jordans
in a campaign to For consumers, these customised goods will want to wear them not just on a night out, but in their
entice creators are what I think of as a “cultural flex” – a favourite game as well. So when they buy a physical good,
away from platforms statement about yourself across multiple they’ll also get a digital NFT version that is portable to any
such as TikTok and channels, which goes beyond just showing virtual space and proves that they are the owner.
onto Facebook and off the trappings of wealth. A custom- More of us will become invested in our virtual presence
Instagram. It will take designed shirt or bag doesn’t need to cost a within games and worlds and a metaverse powered by
the form of bonuses, lot, but it reflects your personality, style and augmented and virtual reality. How we look, what we wear
which Facebook will values. It also gives you a fun way to support and what we carry in these spaces will be something we both
pay to creators who artists whose work you respect, both create and curate. The art we use to craft our virtual selves will
have ads on IGTV through your commission and by exposing in many ways be the truest reflection of who we are, liberated
videos, or who reach that artist’s work to your network of friends. more than ever from physical and financial constraints.
milestones such as For artists, these goods are a great In 2022, what we choose, and who we choose to be, will
a certain number entry to the “creator economy”, the enable us to be a more creative and unique version of ourselves.
of views on Reels. growing economic engine that is fuelled
The Facebook and by individual creativity and craftsmanship.
Instagram apps will As artificial intelligence and machines take
feature a “dedicated over more jobs, people will succeed based
place for bonuses” on the uniquely human trait of creativity.
to make it easier to The growth of personalised goods is just
identify who is eligible one example of that shift in action.
for the scheme and Why will 2022 be a turning point for this
show creators how to trend? For one thing, creators increasingly
work towards unlocking have the power to skip huge platforms
the payments. SV such as Amazon and connect directly with
LUX BRANDS WILL and work directly with its wines and
spirits, beauty and fragrance, watches
and jewellery and special retail divisions.
BUSINESSES WILL
SAVE THE PLANET
BY STREAMLINING
Cutting inefficiencies won’t just boost the bottom
line – it’s good for the environment and for society
By Alex Rinke
Processes underpin ever y thing a enterprise resource planning and spread- In 2022, companies will see the
company does, from product conception sheets that crunch data in real time, now advantages to be gained by stream-
to production, distribution and fulfilment. run in the cloud. Instead of becoming lining supply chains through better use
By making them more efficient, we can more efficient, these fragmented systems of data. Procurement will be a good place
make the world more sustainable. But often don’t speak to one another, causing to start. In 2022 companies will use data
many of these processes have been massive blind spots that can have to influence their suppliers to be more
developed in a piecemeal fashion, so they far-reaching consequences. Imagine sustainable. And they will extend that
are incredibly inefficient. One third of all you’re responsible for shipping life-saving use of data into every decision, using it,
food produced globally, for example, is penicillin to South American hospitals, for example, to look for corruption or
lost or wasted every year, and 80 per cent and orders are late or incorrect 40 per evidence of forced labour in supply chains.
of that waste is caused by poorly executed cent of the time. How much investi- As part of its sustainability strategy,
processes such as supply chain ineffi- gation would be required to get to the Lufthansa CityLine, which operates
ciencies, late deliveries and inaccurate root cause of the problem, let alone fix flights out of Frankfurt and Munich, is
planning. This food waste matters beyond it? Companies’ technology stacks enable working with my startup to use continuous
simple nutrition. According to the United them to analyse data and act on insights, analysis of its fuel-ordering process to
Nations Environment Programme, the but the gap between uncovering an insight help improve decision-making and
resources needed to produce the food and acting is usually too large. reduce fuel consumption. EcoVadis,
that then becomes lost or wasted has This is particularly critical for indus- which rates more than 75,000 companies
a carbon footprint of about 3.3 billion tries with large supply chains. A report on its corporate social responsibility
tonnes of CO 2, making food waste the produced this year by the World Economic and sustainable procurement policies,
world’s third-biggest carbon emitter Forum shows that eight global supply- has found that business sustainability
behind China and the United States. chain inefficiencies account for more than ratings average in the mid-40s out of
Many organisational processes, such 50 per cent of all carbon emissions, with 100, with procurement par ticularly
as customer relationship management, food alone representing about 25 per cent. lagging behind. It is working with these
departments so they can influence their
suppliers to be more sustainable. Next
year, we will see this sort of environmental,
social and corporate governance data
natively available in every decision.
In 2022, companies will be increasingly
differentiated by how sustainable
Alex Rinke they are. Many more of them will realise
is the that it is through streamlining their
co-founder processes that they can achieve greater
and co-CEO efficiency, greater sustainability and
of Celonis emit less carbon into the atmosphere.
T HE D ATA P U SHB A C K Data sharing is part of the US administra-
tion’s approach to promoting competition in
the consumer-finance sector. In July 2021,
President Biden signed an executive order
WE WILL OPEN UP, NOT that mandated the portability of consumer
financial transaction data, paving the way
BREAK UP, BIG TECH for truly open banking. In 2022, we will
realise that what holds true for banks and
In 2022, tech firms’ hoarding of customer data will credit-card companies also holds true for
come to an end, and sharing will become the norm social media, shopping and telecoms.
This “open everything” approach has
By David Birch been pioneered in Australia, where open
banking is part of a wider approach to
consumer data rights. There is a strong
push within the country to prevent organ-
Last year, the US House Judiciar y are not the new West Texas Intermediate isations from taking banking data without
Committee’s antitrust panel found that and Facebook is not the new Standard sharing their own data. If a social media
Amazon, Apple, Google and Facebook had Oil. It is a good thing to promote compe- company, for example, wanted access to
“monopoly power” in key business segments tition in the always-on world of today, and an Australian’s banking data it would have
and had “abused” their dominance in the focusing regulation on the refining and to become an “accredited data recipient”
marketplace. In 2022 we will see what panel distribution of a crucial economic resource and make its own data available.
member Ken Buck has predicted: that the (that is, data) remains logical. However, US regulators might use this approach
proposal to force platform companies a better way forward is something along to kill two birds with one stone: requiring
to separate their lines of business (ie, to the lines of what Viktor Mayer-Schön- both Big Banking and Big Tech to provide
be broken up) is not the right way forward. berger, professor of internet governance non-discriminator y API access to
Breaking up Big Tech is an outdated and regulation at Oxford, and Thomas customers’ own data. Why shouldn’t my
industrial-age response in the post- Range, a long-standing technology writer, bank be able to check out my Amazon
industrial economy. Social media profiles call a “progressive data-sharing mandate”. history to find me some good deals?
Why shouldn’t my Novi wallet be able to
access my bank account? Why shouldn’t I
be able to grant a rival startup social media
network access to my Facebook graph?
This will make it easier for competitors to
emerge, re-energising incumbents and new
entrants, who will be able use previously
hoarded data to deliver new products.
Instead of returning to the 19th- and
20th-century antitrust remedies that
were used against the monopolies in
railways, steel and telecoms, In 2022 we
will realise how open banking provides
a useful 21st-century model for acting
against the monopoly power over data.
The way to deal with Big Tech will not be
to break them up, but to open them up.
David Birch is a
venture partner
at 1414 Ventures
OF F IC E INNO VAT ION BU SINES S 107
WE WILL MOVE
TO DIGITAL HQS
The traditional head office will make
way for flexible modes of working
By Brian Elliott
FE ATURING WRITING BY
Robert Norton
Kwame Kwei-Armah
Danny Rimer
Yarden Yaroshevski
Bettina Korek
CULTURE
ILLUSTR ATION
Massimiliano Aurelio
1 1 0 C U LT U RE A R T E V OLV E S
By Robert Norton
Non-fungible tokens (NFTs) turn anything into dealer selling a physical work for more than €10,000
something that can be digitally collected and traded, (£8,594) needs to adhere to strict anti-money-
from a meme to the source code of the World Wide laundering guidelines, but NFT sales are unregulated.
Web. In 2021, NFT art skyrocketed, with Beeple (aka Artists will benefit from the flow of ongoing NFT
Mike Winkelmann) becoming the third-most valuable sales royalties. These persistent royalties, typically
living artist after David Hockney in terms of auction ten per cent, will disrupt and weaken the position
prices, following his $69.3m (£50.2m) sale at Christie’s. of traditional dealers. Artists and collectors will be
But the winner’s medal belongs to community bound together more closely than ever, with every
NFTs such as Cryptopunks, whose 10,000 algorith- new sale generating instant income for its creator.
mically generated artworks surpassed $1bn (£725m) Efforts to extend artist royalties across marketplaces
in sales since they were first given away for free less via royalty registries and new contract standards
than five years ago. With collectors banking returns of will be hampered by a lack of standards across the
nearly one million per cent on their investments, it’s main NFT marketplaces. But the promise of royalties
no wonder artists, auction houses and even organ- and the desire for blockchain records will result
isations like the US National Basketball Association, in more physical artworks being traded as NFTs,
which owns digital clips of games, are getting involved. providing further transparency in the art market.
In 2022, NFT art will move beyond the speculative Transaction authenticity on any given blockchain
frenzy of its early days to more everyday double- won’t, however, prevent fraudulent artist accounts
digit growth. With all the major auction houses and buyers will value additional authentication from
continuing to sell NFTs, there will be further ambitious verified identities to artist certification.
NFT drops such as Damien Hirst’s new project, “The The promise of eternity will also present new
Currency”. Art will become gamified as new digital challenges, as marketplaces determine the best
tribes congregate under the guise of punks, apes, way to ensure permanent accessibility of their artists’
penguins, cats and other modes of self-definition. digital works. IPFS, the Interplanetary File System
Expect to see artists respond to the seemingly protocol, will remain the preferred way to do this,
insatiable demand for archetypes and traits that are but on-chain storage protocols such as Arweave will
attracting a new generation of digital collectors to gain ground in the race to ensure art lives forever.
the metaverse – reminiscent of the anthropomor- Museums are well placed to contribute to digital
phised groups in AOL chatrooms in the early 1990s. preservation, but will need to partner with technology
Collectors won’t care if a work is human-made providers and move quickly to stay relevant.
or a digital collectible generated by an algorithm, as New generations of wealth have historically desired
marketplaces double down on the lure of verifiable new forms of art, from the commercial to street level,
digital scarcity and bold, new auction formats. and in this sense the aesthetics of crypto art is no Robert Norton
Regulators will also look to curb double standards different. However, the token mechanisms under- is CEO and co-founder
in physical and digital artwork sales. In Europe, any lying this form of expression will change the entire art of Verisart
market and rewrite our understanding of provenance.
“Everything you can imagine is real,” said Picasso.
With artists and engineers leading NFT innovation,
the art of the possible has never been greater.
A R T T HE R A P Y the work that I am seeing is narratives
about viruses. Instead, what is at the
core of this work is either a cry for help
or, by contrast, an effor t of active
ART WILL FOCUS ON avoidance with a high quotient of joy.
All of this work will have a tangible
OUR MENTAL HEALTH impact on our ever yday lives. The
pandemic, for example, has given us
After a year of collective trauma, the healing an inherent fear of our fellow human
will begin in 2022 as artists of all stripes beings. The avoidance of touch and
help us come to terms with our experiences unease around other people’s breath
have tested our emotional bandwidth in
By Kwame Kwei-Armah almost unthinkable ways. This has been
amplified by a greater awareness of the
inequalities in our world, from insuffi-
cient medical infrastructure and paucity
In 2022, the arts will be focused on us to endure the challenging times. of housing choices, to an ever-diminishing
restoring our mental health. In the Next year, ar t, stor y telling and the support for the disabled community.
past two years, the vaccine was not narratives we use to make sense of our Next year, art will – either subtly or
the only thing to save our lives. During world will all be key tools that will aid directly – address this anxiety head
the pandemic, an estimated 12 million our sense of recovery from this period. on. There will be more female leads,
people signed up to one of the many I am seeing this in most of the work more discussion about the struggle of the
streaming services available. The enter- I am being sent, many of which have transgender community, more narratives
tainment and distraction those platforms been written in the past 18 months. The from a Black and brown perspective, and
provided assumed a crucial role in helping last thing that anyone is talking about in works about connection and intimacy.
On the basis that sunlight is the best
disinfectant, the simple fact that art
will be dealing with these topics will
be essential to the act of healing.
In 2022, museums, galleries and theatres
– including the Young Vic, where I work as
artistic director – will be putting on exhibi-
tions and shows whose primary intention is
to boost our mental health. In the US, the
Smithsonian has already begun this process.
It is currently collating a giant project called
“Healing a Nation”, which will draw on the
work of many artists, from all art forms, to
help people recover from the trauma of the
past two years. The museum explains that,
“at a time when people are fearful, it’s the
role of a museum to give comfort. At a time
of pain, museums can remind us of beauty.”
Next year we will see the power of art,
not just to entertain, but to make us whole
again as people. The art we consume will
be driven by, but not focus directly on,
our collective response to Covid. We
will see dramas about the fear of touch
and classics reinterpreted to reflect the
trauma of our time. We will connect with
Kwame Kwei-Armah storytelling about reparation and repair.
is artistic director of These will be the unifying themes of
the Young Vic theatre, the season. And, of course, there will
and an actor, director also be big, bold, joyous distractions.
and playwright What could be more healing than that?
A R T ’S L I V ING WA GE C U LT U RE 113
PATRONAGE WILL
GO MAINSTREAM
An age-old way of funding artists and creators will become new again
By Danny Rimer
AI WILL HELP US TO
DISCOVER ART TO
FALL IN LOVE WITH
Most of us have a music, movie or video- In 2022, appreciating art and finding new artists will be for
game library – possibly all three – but few everyone, as algorithms recommend works that resonate
have an art collection or even know what
their favourite works of art are. Next year, By Yarden Yaroshevski
that will change as art moves from the
inaccessible to the everyday, thanks to AI.
Art hasn’t felt accessible to many for a
long time. Our main experience of it involves company, is the only dedicated AI art
visiting galleries and museums or feeling out discovery platform at the time of writing.
our depth in art history classes. At a gallery, It has 80 million data points about people’s
we spend a couple of hours looking at a lot tastes and a library of 20,000 pieces of art.
of seemingly important pieces, but then An AI algorithm that we have called Daisy
we leave and the artworks stay where they is then able to match each user’s tastes Chat dethroned
are. They don’t draw us in, like a favourite with more art they may be interested in. Ellen DeGeneres, the
album, movie or video game, and we know KULTURA already has 100,000 profiles beloved TV talk-show
we can’t afford to take them home with us. and what is noticeable is how consistent host, will end her
They live and die in a physical space. online art curation is across demographics, show in 2022, after
In 2022, AI will enable everyone to have territories and art styles. Certainly, the 19 seasons at the
an art collection of their own by matching works are different and each user’s taste is top of the daytime-
their taste in art with further recommenda- unique, but Daisy is able to recommend art chat game. The Ellen
tions. Everyone has a particular style of art with as much precision for a user in China DeGeneres Show
they like – it’s as unique as a fingerprint. And as it can for another in Nigeria or the UK. won 64 Emmys and
it doesn’t require specialist training. Anyone The result of this matching of art and DeGeneres presented
can listen to a Beatles song and decide individual tastes means each KULTURA user more than 3,000
within seconds if they like it. Similarly, most has, on average, a collection of 800 artworks episodes – but this has
people might claim they don’t know much – almost the same number on display at Tate been overshadowed
about art, but show them an artwork and Britain, without spending a penny. KULTURA by accusations from
they’ll respond – positively, negatively or also helps artists get discovered, by staff of a hostile
neutrally. By understanding each user’s recommending up-and-coming names environment where
unique taste in art, AI is able to recommend alongside Botticelli and Van Gogh. bullying was rife. Pop
new works for them to add to their library. Art-discovery AI is as radical for the singer Kelly Clarkson
The starting point, as with all AI, is a huge art world and art literacy as the invention will take over Ellen’s slot
collection of data points that reflect what of printing was to the world of books and – but not everywhere.
people think when they like, dislike or are reading. Next year, as more people use Some stations have
simply left cold by a painting, sculpture or it to discover new artists and new works, opted instead to run
image. While services such as Pinterest art will become more mainstream. It will cheaper news-filler
and Instagram can help you discover art occupy the same space as music, movies shows, citing both the
based on your browsing history, it will also and video games – a fun, everyday part expense and criticisms
be diluted by adverts and non-art images. of hundreds of millions of people’s lives that the chat format
KULTURA, created by StikiPixels, my own that’s accessible anywhere by anyone. has had its day. SV
Yarden
Yaroshevski
is founder
and CEO of
StikiPixels
A R T IN V E S T ME N T S
PHILANTHROPISTS
WILL FUND CHANGE
Getting your name on the new wing of a museum is antiquated –
wealthy donors will see a more lasting legacy in cause-driven projects
By Bettina Korek
In 2022, we will see a shift in how major are talking about her – as I am right now –
philanthropists support institutions, as but people are also talking about Self Help
they turn away from memorialising their Graphics & Art, an experimental Chicana/o
reputations and look towards creating printmaking studio east of Downtown Los
sustainable cultural and social impacts. Angeles founded in the 1970s; Souls Grown
Naming rights have long been a Deep, an Atlanta foundation supporting
mainstay of museum development strat- Black artists from the South; and The
egies. The opportunity to name a wing Laundromat Project, a community arts
of a museum or an entire building can centre in a former laundromat in Bed-Stuy,
be a compelling incentive for many large Brooklyn. Scott has validated their work
donors. However, the social upheavals and readied them to attract a new echelon
of the past two years and the climate of donors. She has stepped out of the
crisis have challenged this proposition. limelight to allow them to shine.
As the very future of the Earth on which Her choice to do this reflects a confi-
monuments stand becomes less certain, dence that their message will in turn
ideas of immortality feel out of touch. become a part of hers. As Scott said
Increasingly, major donors are creating in a blog post published in June 2021,
impact in the here and now. In 2021, Jeff “putting large donors at the centre of
Bezos’ ex-wife MacKenzie Scott broke stories on social progress is a distortion
the mould for philanthropy, making gifts of their role… we are all attempting to
totalling $2.7 billion (£1.9bn) to cause-driven give away a fortune that was enabled
organisations throughout the US, of which by systems in need of change.”
$266m went to the arts. (Scott is a signatory Next year, we will see the philanthropic
of the Giving Pledge, and will aim to give apparatus change even more. Instead
away much of her fortune.) By contrast, of the “selfie mode” of patronage that
the budget of the US National Endowment focuses attention on the donor, chari-
of the Arts totalled $167.5m in 2021. table giving will become more photo-
Not only were many of the benefi- journalistic, where the donor artfully
ciaries lesser known, but Scott urged the disappears into the causes they support.
media to focus attention on their missions This is not something that is taking place
rather than on herself. Certainly, people overnight. Increasingly, we are seeing
major donors choose to name museum
programmes rather than buildings. These
often topical or thematic collaborations
instead become platforms for donors to
share expertise and success from their
own fields with arts organisations.
I believe my fellow art-museum leaders
will welcome this change as much as I do.
C U LT U RE 117
Our job is to empower artists, and one in communion with our neighbours and Bettina Korek
particularly timely reason for this is our environments, rather than in conflict. is chief
because artists can tell stories that Society has much to learn from the executive of
bring people closer together. Now more intrepid patrons who are creating impact the Serpentine
than ever, we must relearn ways to live in the world by amplifying artists’ voices. Galleries
S ECTI O N 10 SEC URIT Y 119
FE ATURING WRITING BY
Betsy Bevilacqua
and Gurvais Grigg
Kenneth Payne
Tom Copinger-Symes
Ciaran Martin
Allan Liska
Emily Orton
Joe Robinson
SECURITY
ILLUSTR ATION
Israel Vargas
SECURIT Y 121
C R Y P T O C R IME S S OLV E D
RANSOMWARE
CRIMINALS WILL
BE CAUGHT OUT
Ransomware attackers like to demand Cryptocurrencies will no longer be the loot of choice for
payment in cryptocurrency, in particular online attackers – and may even prove to be their undoing
bitcoin. This is because it is seen as
anonymous and untraceable. In 2022, By Betsy Bevilacqua and Gurvais Grigg
rather than being seen as a facilitator
of criminal activity, cryptocurrency will
be recognised as an invaluable tool
for helping topple cyber criminals and ransomware ecosystem and the data source that ties them together is crypto-
weeding out illicit activity, because it is currency blockchains. By analysing blockchain data we will be able to identify and
much less anonymous than people think. map ransomware actors and services, leading to the prevention of future campaigns.
Cryptocurrency operates on public, There has been discussion that criminals will turn to using so-called privacy
immutable blockchain ledgers, making it coins such as Monero (which still uses a public blockchain ledger, but uses
far more transparent than other forms of technology to intentionally obfuscate the transactions), but this method has
value transfer. As knowledge and digital- drawbacks. Privacy coins simply aren’t as liquid as bitcoin and other cryptocur-
tracking capabilities develop further, this rencies, especially as some exchanges have declined to list them or de-listed them
inherent transparency is rapidly becoming due to regulatory concerns. Cryptocurrency is only useful to criminals if they can
a critical advantage for those working to obtain it from their victims and then use it to buy and sell goods and services or
track and prevent cyber crime. cash out into fiat currency, and that is much more difficult with privacy coins.
We can learn a tremendous amount In 2022, lawmakers, regulators and law-enforcement agencies will learn that
about some ransomware operations by better cryptocurrency education and knowledge is becoming essential for their
following the money on the blockchain. operations. At Chainalysis, we have found that once these organisations better
We know, for example, that some organ- understand how to use cryptocurrency to their advantage, they see that crypto
isations function on a Ransomware-as- can actually help, not harm, their missions to topple cyber criminals.
a-Service (RaaS) model. This is where Ransomware is very much here to stay, but assuming global adoption of crypto-
attackers known as affiliates “rent” usage currency continues to evolve and law-enforcement education improves, crypto-
of a particular ransomware strain from currency will become a crucial tool in helping to combat cyber crime in 2022.
its creators or administrators, who in
exchange get a cut of the money from each
successful attack affiliates carry out. These
organisations also depend on illicit third- Betsy Bevilacqua Gurvais Grigg
party services that can help cyber criminals is vice president is global public
carry out larger, more effective attacks. of information sector chief
These illicit service providers have security technology officer
become the connective tissue of the at Chainalysis at Chainalysis
1 2 2 S ECURIT Y
AN AI FIGHTER PILOT
WILL BE TOP GUN
Humans will be out-manoeuvred in the and by the end it was able to defeat him.
skies by F-16s armed with algorithms Beyond the simulator, the Pentagon says
it intends to pit humans against machines
By Kenneth Payne in 2023. But with China forging ahead too,
it is likely to pull this programme into 2022.
Militarised AI will bring many changes.
With no pilot to consider, aircraft can be
In 2022, the pilot of an F-16 fighter jet will jink hard redesigned, allowing them to manoeuvre in
to the right and flick over into a roll, struggling to ways no human could tolerate. It also makes
evade the plane behind them. They won’t make it. scaling up air forces far easier than today,
Years of training and experience will suddenly become when it takes years to train those few humans
redundant. The AI algorithm controlling the chasing skilled enough to be a fighter pilot. Soon we
Consent for content plane will have changed the face of war forever. can expect large swarms of lightning-fast
euCONSENT, a AI first demonstrated the sorts of aerobatic craft in the skies, all acting in concert.
cross-border age- skills needed for dogfighting back in 2008. Andrew Small hordes are already being trialled in
verification project Ng’s team at Stanford University developed an AI- the US and elsewhere. While US Air Force
covering the EU and piloted helicopter that learned how to perform stunts generals imagine their new drones operating
UK will launch in 2022. simply by watching human pilots. The question then alongside humans as “loyal wingmen”, that’s
It aims to protect was: how long could human pilots retain their edge? more a reflection of their cultural predilec-
children from online The answer: not much longer. In August 2020, tions than of the need to risk human pilots
harm by ensuring DARPA, the US Defense Department’s research in the danger zone – well-defended enemy
they can see age- agency, said that an algorithm had defeated a human airspace, with degraded communications.
appropriate material, pilot in simulated aerial combat. Eight AI pilots fought The question, of course, is who will win,
but be blocked from against each other, with the winner, from Maryland- if those US and Chinese AI forces ever
accessing adult based Heron Systems, matched against an F-16 pilot in clash? An AI fighter-plane’s edge is in its
services and content. five simulated dog fights. The AI beat the human 5-0. algorithms, not its engines or missiles. That
The consortium In 2021, China ‘s own AI battled a human pilot, Fang means constantly updating its programme
hopes to achieve Guoyu, a Group Leader in the People’s Liberation to stay ahead of rival systems. 2022 will show
this by charging Army Air Force. “At first, it was not difficult to win,” us that future warfare will be a matter of
digital providers said Fang. But the AI learned from each encounter skilful coding rather than courageous flying.
to create robust
and interoperable
age-verification and
parental-consent
infrastructure. Plans
for a similar project
in the UK were
scrapped in 2020,
but euCONSENT Kenneth Payne
will set out to achieve is director
many of the same of research
safety goals. SV at the Defence
Studies
Department,
School of
Security
Studies, King’s
College, London
WA R FA R E E V OLV E S
UK DEFENCE
WILL BECOME
MORE DIGITAL
A cyber-transformation plan
will unite hardware, humans
and data to defend the UK
By Tom Copinger-Symes
UK Defence will realise that software and categorising and cataloguing it; and making standards and tools to enable those teams to
digital transformation is as important as the it available and ready for exploitation by work without feeling like they’re reinventing
more familiar hardware that populated the both humans and machines. The effort will the wheel every time they develop a new
Top Trumps cards of our youth. Ships, tanks take years to really ramp up, but in 2022 we product or service. The Foundry will also be
and planes (and the humans that operate will start to see significant changes. Our a step-change in how we collaborate with
and fight in and alongside them) won’t be intent is that data is valued as Defence’s the private sector and academia, making it
obsolete, but our edge will come from a second-most valuable asset after people. easier not just for the big defence and digital
blend of humans, hardware and software. Having made our data ready, we will “primes”, but also for SMEs and students
This is especially true in the two “new” need to be able to access it, whether at the to play their part in our national security.
domains of warfare – cyber (space) and battlefield “edge” or the corporate “core”. Just like any other organisation, Defence
(outer) space – where humans and hardware In 2022, Defence’s “Digital Backbone” – must do all of this while facing a wide range
remain key, but software will determine the standardisation of networks and infor-
our ability to deliver Defence’s purpose. mation exchanges along which that data will
Like all large organisations, UK Defence flow – will begin to cohere the connective Major Gen Tom
is working to maximise the opportunities tissue that links our sensors (on ships, Copinger-Symes is
and manage the risks of the digital age. This tanks, satellites and planes and inside our director of military
requires more investment in time and effort cyber defences) with our decision-makers digitisation, UK
in organising our (internal and external) data; (whether they be admirals or corporals, or Strategic Command
supervisory control and data-acquisition
systems) and our “effectors” (weapons
systems, surgical tools or infantry soldiers). of threats – not least from other states,
This Digital Backbone will have cloud (and criminal groups and terrorists. Our defensive
cloud-like) hosting and compute services cyber-transformation programme is tightly
and tools at both core and edge. We are integrated with those other initiatives. It too
already getting there at the lower security will significantly mature in 2022 – ensuring
levels, but in 2022 we’ll begin to see our people, our processes, our data and
cloud deployed at Secret – the level at our technology are secure by design and
which Defence tends to operate and fight. protected from, as well as resilient to, the
In 2022, our data will be increasingly ready attacks that will inevitably come.
and accessible, but we also need to buy, None of this will be delivered without
build and deploy software to exploit that data the right people and skills and next year
at the speed of relevance and at enterprise our workforce transformation will really
scale. To do this, we will see Defence’s “Digital kick in. Our approach is one of a tightly-knit
Foundry”, of which the new Defence AI “whole force” – of uniformed regulars
Centre forms a key part, make an impact. The and reserves, civil servants, industry and
Foundry is a federated ecosystem of dozens academia – bringing the diverse range
of digital teams across Defence, providing of skillsets and mindsets that we need
the core, cross-cutting environments, for this immense but exciting challenge.
SEC URIT Y 125
Michelle Kennedy Natalia Kucirkova Bill Gross Ivan Mortimer- Andrew Warren Yaroshevski
Uche Adegbite Naomi Moris Vanessa Nakate Schutts Jacky Wright Bettina Korek
Daniel Dines Matthew Taylor Neha Palmer Dambisa Moyo Scott Belsky Betsy Bevilacqua
Kai-fu Lee Daniel M. Davis Ram Iyer Simon Baron- David Fischer Gurvais Grigg
Matt Brittin J. Craig Venter Lars Stenqvist Cohen Alex Rinke Kenneth Payne
Pete Shadbolt Mohamed Taha Emma Kersti Kaljulaid David Birch Tom Copinger-
Ian Levy Bill Gates Nehrenheim Oluseun Brian Elliott Symes
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