QFD: House of Quality

Rupam Singh
PGP25/104
OPERATIONS MANAGEMENT
IIM KOZHIKODE SELECTION PROCESS
DATE 1/28/2022

Correlations
Positive +
Negative −
No Correlation

Relationships
Strong ● +
Moderate ○ + +
Weak ▽ + +
Direction of Improvement
+ +
Maximize ▲
− + +
Target ◇
+ + + +
Minimize ▼
+ + + + + + +
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement ▲ ▲ ▲ ▲ ▲ ▲ ▲ ◇ ▲ ▲ ▲ Customer Competitive Assesment

QUALITY OF RECRUITERS ON CAMPUS

CREATING FUTURISTIC MANAGERS

REQUIREMENT

QUALITY OF LIFE ON CAMPUS

INTERNATIONAL EXPOSURE
KNOWLEDGE OF FACILITY
IIM

INFRASTRUCTURE

INTAKE QUALITY
GOVERNANCE
PEDAGOGY

TEACHING
FACULTY
Maximum Relationship
Customer Importance

IIM AHMEDABAD
IIM KOZHIKODE
Relative Weight

IIM CULCUTTA
Weight Chart

IIM INDORE
FMS DELHI
STUDENT'S VOICE
Row #

Row #
0 1 2 3 4 5

1 ||||||||||| 23% 5 9 LEARNING EXPERIENCE ● ● ○ ○ ▽ ● ● 2 5 1 4 3 1

2 ||||||||| 18% 4 9 LIVING EXPERIENCE ● ○ ○ ○ ○ 2 4 1 4 3 2

3 ||||||||||| 23% 5 9 PLACEMENT PERFORMANCE ○ ○ ○ ● ▽ ○ 2 5 3 4 1 3

4 ||||||||| 18% 4 9 SELECTION PROCESS ● ● ● ▽ 2 5 3 4 1 4

5 ||||||||| 18% 4 9 FUTURE ORIENTATION ● ○ ○ ● ● ○ 2 4 3 5 1 5

6 6

7 7

8 8

9 9

10 10

11 11

12 12

13 13

14 IIM KOZHIKODE 14
IIM AHMEDABAD
15 FMS DELHI 15
IIM CULCUTTA
16 IIM INDORE 16

Max Relationship 9 9 3 9 3 9 9 9 9 9 3
Technical Importance Rating 272.73 436.36 68.182 463.64 77.273 204.55 477.27 477.27 186.36 231.82 127.27 0 0 0 0
Relative Weight 9% 14% 2% 15% 3% 7% 16% 16% 6% 8% 4% 0% 0% 0% 0%

Weight Chart
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Strategy :
1. They have to work towards more tie-ups with foreign universities.
2. Should work on improving the alumni network
3. Also can work on pedagogy and can see to bring in latest updated pedagogy and course .
4. Higher batch size can be seen concern for placements and standard of living .