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1. First assumption: If an oligopolist reduces its price, its rivals will follow and
cut their prices to prevent losing the customers.
2. Second assumption: If an oligopolist increases its price, its rivals do not
increase the price and keep their prices the same, thereby they gain
customers from the firm that increases the price.
Polling question
• Which of the market structure has unique demand
curve?
(a) Perfect competition
(b) Monopoly
(c) Monopolistic competition
(d) Oligopoly
Because of this According to the assumption, An oligopoly firm faces
assumption, an when the firm increases the two demand curve,
oligopolist faces kinked price (P*), no other firms will individual demand
Price demand curve. follow. Above P*, the firm will curve (dd) and industry
follow the dd curve. demand curve (DD).
If the firm decreases the price,
other firms will follow. Below
P*, the firm follow the DD
curve.
P*
dd
DD
Q* Quantity
OLIGOPOLY (cont.)
This shows the price rigidity At this range of MR, any The kinked demand
in the oligopoly market. change in the MC does not curve below Point E
reflect changes in the profit creates a gap in the
Price (RM)
maximizing price and output. MR, which is indicated
by the dotted line ab.
MC1
MC2
E
P*
b DD
Q*
MR Quantity
SUMMARY OF MARKET STRUCTURE
Perfect Monopolistic
Characteristics Monopoly Oligopoly
competition competition
Number of sellers
Large One Many Few