THE IMPACT OF SOCIAL

MEDIA ON CONSUMERS
BUYING BEHAVIOR AMONG
STUDENTS OF MINHS

Researchers:
JERICO MONTALLANA
JAYZEL B PERDONIO
MA. JOYCE NICOLE A. REYES
GRACE RIVAS

Teacher in Research paper:

MAAM ROBELYN ANNE CARAAN

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 WEEK 1

Activity 2-3 RESEARCH DESIGN

I think the most appropriate quantitative research design in our study is the
descriptive-correlational design. This research design involves the systematic
investigation of the nature of relationships or associations between and among the
variables, rather than the direct cause-effect relationships. It is suitable to our study
because it is used to examine if changes in one or more variable are linked to changes
in another.

Activity 5-6 SAMPLING TECHNIQUE

A simple random sampling takes a small random portion of the entire population to
represent the entire data set, where 30 respondents has an equal probability of being
chosen. A researcher intends to collect a systematic sample of 30 people in a
population of 100. He/she numbers each element of the population from 1-100 and
will choose every 5th individual to be a part of the sample (Total population/ Sample
Size = 100/30 = 33.333. Each individual has the same probability of being chosen to
be a part of a sample. where every single member of a population is chosen randomly,
merely by who buy online. Each of the 100 customers has an equal opportunity of
being selected. A Researcher use sample random sampling and systematic sampling in
choosing corespondent were the respondent is available to respond in questionnaire
which is in google form in gathering relevant information. Due to pandemic we have
limited resources to conduct .

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Activity 8-9 RESEARCH INSTRUMENT

Criteria Complied Did not comply Justification of

compliance
It pertains to the ✔️ In our study its
hypothesized show that social
relation variables media has impact
on consumer
buying behavior.
It provides answers ✔️ Through survey
to the stated questions it
research question answered the
stated problem
It can attain ✔️ Base from our
research objectives objectives the
research must fill
the information we
are finding about
the correlation of
social media and
consumers buying
behavior.
It can relate to the ✔️ Consumer buying
theoretical or behavior is
conceptual influenced by
framework various type of
factors which are
personal ,social ,
cultural and
psychological
factors that
indicates the
relationship of
variables in the
study.

It is recent ✔️ The research study

is timely and
accurate Due to
pandemic Buying
online is being
phenomenon to

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 netizen .
It is widely cited ✔️ The researcher
discuss and
elaborate every
important
information to help
the readers
understand what is
the connection
between social
media and buying
behavior of
consumers.
It is reliable and ✔️ The study shows
valid relevant data of
information and
performed different
kind of
measurement to
have accurate data .
The sources used is
reliable and
because the topic is
timely we got more
information to be
cited .
The procedure for ✔️ We are surely that
recording data fit the questionnaire
the research fit to research study
questions in the , Researcher choose
study accordingly to what
is needed.
The instrument ✔️ Since our research
contains accepted is quantitative we
scales of use interval and
measurement ratio Variables in
our study .

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 WEEK 2

Activity 2 CONSENT

Informed Consent

Title of the Study: The impact of social media in consumer buying behavior .
Researcher(s): Grace Rivas
Jayzel B Perdonio
Ma. Joyce Nicole A. Reyes
Jerico Montallana
Organization: Group 4
Contact Number(s): 09319666723
09154901497
09198442866

You are invited to participate in this research study. Before you decide, it is important
that you know what the research is all about and why it is being done.The main
purpose of this study is to determine the impact of social media on consumer buying
behavior and also aim to determine the extent of relation between two variables the
independent and dependent variables. The study will require 1 session(s) of It will
require 1hour hours/minutes for you to complete the session(s) 1

The benefit (s) involved in participating in this study is/are There will be no direct
benefit to you from participating in this study. However, it is hoped that the
information gained from the study will help.
The risk(s) You may decline to answer involved in participating in this study
is/areSome of the focus group discussion questions may make you uncomfortable or
upset, but you are free to decline to answer any questions you do not wish to or to
leave the group at any time. You may decline to answer any or all questions and you
may terminate your involvement at any time if you choose.

Your responses to this study will be anonymous. Please do not write any identifying
Information in your questionnaire. Your comments will also be anonymous. We will
ensure the confidentiality of your data through to encrypt all the sensitive data for
storage, processing, and transmission. Respondent data will be kept confidential,
except in cases where the researcher is legally obligated to report specific incidents.

If you have questions at any time about this study, you may contact the researcher(s),

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whose contact information, is(are) provided above.

Your participation in this study is voluntary. It is up to you to decide whether or not to

take part in this study. If you decide to take part in this study, you will be asked to
sign this consent form. After you sign the consent form, you are still free to withdraw

at any time, and without giving any reason. If you withdraw from the study before
data collection is completed, your data will be destroyed.

Republic Act 10173, also known as the Data Privacy Act of 2012, "does not apply to
personal information processed for... research purposes..provided, that the personal
information shall be held under strict confidentiality and shall be used only for the
declared purpose."

CONSENT

I have read and understand the provided information and have had the opportunity to
ask questions. I understand that my participation is voluntary and I am free to
withdraw at any time, without giving a reason and without cost. I understand that I
will be given a copy of this consent form. I voluntarily agree to take part in this study.

Respondent's Name, Signature and Date

Researcher's Name and Signature

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Activity 3-4 : DATA COLLECTION

The researchers ask for permission to conduct the study from their teacher in practical
research 2, Ms. Robelyn Anne Caraan. They got the approval to perform the study, which is about
the impact of social media on consumers buying behavior. The respondents are selected
randomly, with no rules. Every respondent has the same chance of being picked. All
characteristics of a population can be covered easily using this method. In obtaining consent or
assent for child participant, they must obtain first the parental consent from their parents to be
able to participate. Researchers will do a sample of informed consent that they will give to the
participants. They will gather data using a four point likert scale, it is without the safe or neutral
option. The questionnaire will consists of ten questions and they will make use of 4 point scale to
get specific reasons.
The researchers choose likert scale questionnaire because the study should be a quantitative
research. Likert scale is basically a scale used to represent people’s opinions and attitudes
towards a topic or subject matter. It is a good scale for market researchers since it may be used to
assess someone’s attitude by measuring the extent to which they agree or disagree with a
particular question or statement. The instrument used which is the survey will be self-
administered questionnaire. Researchers will send a link of a google form to be answered by the
chosen respondents themselves. All the data will be encrypted and kept confidential using a file
password. The researchers will ensure that the data is not read or used by those who are not
entitled to do so.

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Activity 2 : DATA ANALYSIS PLAN

Research Questions Hypothesis if Statistical Statistical tool

applicable Measures/tool measure Formula
How social media If most of respondent Mean , Median
affects Consumer agreed that the price Mode
Purchasing of a products makes
behavior? them purchase
without any
hesitation than the
respondents who do
not agreed that the
social media affects
consumer purchasing.
What are the In our survey, we Mean , Median
factors Influencing prove that most Mode
the way consumer consumers are
purchases? influenced by the
factors that affect
purchasing.

What is the relation There is correlation Pearson r

between social between social
media and media with
consumer buying consumers buying
behavior on behavior of
students of students .There is
MIINHS ? no correlation
between

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Activity 6

THE IMPACT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOR

AMONG STUDENTS OF MINHS

RESEARCH DESIGN
Descriptive-correlational research design will be used by the researchers in this study.
A descriptive correlational study is one in which the researcher is primarily interested
in describing relationships among variables, without seeking to establish a causal
connection. This research design involves the systematic investigation of the nature of
relationships or associations between and among the variables, rather than the direct
cause-effect relationships. It is suitable to our study because it is used to examine if
changes in one or more variables are linked to changes in another.

RESEARCH INSTRUMENT
The research instrument use in this study was survey questionnaire. Compose of 10
question that is answerable by agree, strongly agree, disagree and last strongly
disagree.

SAMPLING TECHNIQUE
Researchers used simple random sampling and systematic sampling as the sampling
technique. Under simple random sampling, a sample of items is chosen randomly
from a population, and each item has an equal probability of being chosen.
Meanwhile,systematic sampling involves selecting items from an ordered population
using a skip or sampling interval.

DATA COLLECTION
The researcher chose to conduct an online questionnaire as a way of collecting data
with availability for respondent’s to be anonymous.The online questionnaire was
conducted within a time period and was open with a duration of day. To make sure
that they have enough time to answer the questions. The online questionnaire was
distributed mostly among students from Munting Ilog Integrated National high school
Moreover, the questionnaire was distributed among the researchers wide circle of

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friends and acquaintances, who represent a student status around the MIINHS of
silang cavite.

WEEK 5

Activity 1 TIMELINE OF DATA COLLECTION

ACTIVITY TIMELINE

Permission or approval to conduct the Week2

study
Deciding what to use data collection Week2
technique.
Selection of respondents Week1
Obtaining informed consent to Week2
respondents and parents
Confidentiality of the data collected Week 2-4

Activity 2 REFLECTION

The study of consumer behavior is important for marketing because we need to

understand how individuals or groups choose, buy, use, or experience services or
experiences to meet the needs and desires of consumers. This subject taught us that
social media can affect consumers' buying behavior. There are different factors that
influence their purchase. It could be social, personal, psychological, or cultural. We
learned that doing research should be taken seriously from the start to last, because
every single part and structure of it has a vital role in the existence of the research.

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Activity 3 RAW DATA

RESPONDENTS INDEPENDENT DEPENDENT

VARIABLES VARIABLES
1 Shopee 3.2
2 Lazada 3.6
3 Shopee 3
4 Facebook 3
5 Facebook 3.1
6 Shopee 3.1
7 Shopee 3
8 Facebook 3
9 Shopee 3.4
10 Shopee 2.6
11 Shopee 2.2
12 Shopee 3.1
13 Facebook 3.6
14 Facebook 3.7
15 Lazada 3.2
16 Shopee 3
17 Shopee 3.9
18 Shopee 2.7
19 Shopee 3.4
20 Facebook 3.1
21 Lazada 3
22 Facebook 3.8
23 Lazada 2..8
24 Shopee 3
25 Shopee 3
26 Shopee 2.7

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 27 Shopee 3
28 Facebook 2.9
29 Shopee 3
30 Shopee 3.4

WEEK 6

Activity 1 DATA COMPUTATION

SA A SD D TOTAL MEAN STANDARD

DEVIATION

Q1 6 19 3 2 30 2.966666667 2.529822128
Q2 5 24 0 1 30 3.1 2.607680962
Q3 8 22 0 0 30 3.266666667 2.75680975
Q4 6 23 0 1 30 3.133333333 2.645751311
Q5 6 21 1 2 30 3.033333333 2.581988897
Q6 7 20 1 2 30 3.066666667 2.620432534
Q7 13 15 1 1 30 3.333333333 2.875181154
Q8 9 18 2 1 30 3.166666667 2.708012802
Q9 4 23 1 2 30 2.966666667 2.503331114
Q10 5 22 1 2 30 3 2.54296415

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Activity 2

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

AMONG STUDENTS IN MINHS

Research questions:

1. Do you rely on information available on social media if you have uncertainties

regarding a purchase?
2. Do you agree that for instance, advertisements, blog posts, Fb pages user reviews
on social media influence you to try new brands products or services ?
3. Do you agree that social media has provided platforms to new products/brands/
services to draw consumers attention more?
4. Consumers perceived information posted by the other consumers on brands social
media outlets to be trustworthy.
5. Social media innovates the ways of advertising product or services in an efficient
manner.
6. People mostly buy which brand posts are most popular.
7. Do you read online reviews before purchasing a product?
8. Do you think that the reviews ,comments, and posts about products on social media
affect your online purchasing behavior?
9. Would you say that social media influencers and celebrity endorsements play a big

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part in influencing your purchasing decisions
10. Do you follow any companies or brands on your social media accounts?

Null hypothesis:

1. Data show that student rely information available on social media before purchase.
There is statistical significant relationship between social media consumer consumer
buying behavior.
2. It shows social media influence  them to buy  new product.
3. Most of the respondent agreed that social media platform to the new product
4. It shows that consumer influence by other consumer post purchase.
5. It shows that students shoppers agree social media innovate product ads.
6. Its show that brand has significant relation to consumer purchase .
7. Its show that reading online review affect their decision in buying product .
8. Review/Comment section on social media site has significant relation to consumer
purchase .
9. Social media influencer/ artist show significant relation In consumer purchasing
product.
10. Its states that the results are not due to change and that they are significant in
terms of supporting the theory being investigated.

Data presentation:

Q1

Q2

14
Q3

Q4

Q5

15
Q6

Q7

16
Q8

Q9

Q10

Analysis and interpretation :

1. Based on the data in the graph, MIINHS students agreed that when they are unsure
about a purchase, they rely primarily on information available on social media.
2. In the data results, agree has the highest percentage. This means that
advertisements, blog posts, fb pages, and user reviews on social media influence
consumers to try new brands, products or services.
3. The result shows that the majority of people agree to strongly agree. This indicates
that social media has given new products, businesses, and services a platform to get
more attention from customers.

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4. In the data provided, majority of the respondents agreed. This means that
consumers believe that information shared by other consumers on a brand's social
media platforms is reliable.
5. According to the results, social media improves the efficiency of marketing
products and services.
6. Based on the data given in the graph, people usually buy which brand postings are
the most popular.
7. According to the findings, students agree to strongly agree that they read and
examine online reviews before purchasing a product.
8. The graph goes from agree to strongly agree in the results provided. This means
that product reviews, comments, and posts on social media have an impact on online
purchase behavior.
9. According to the findings displayed in the graph, researchers could say that social
media influencer endorsements play a significant role in influencing one's purchasing
decisions.
10. According to the graph, the majority of the respondents agree that they follow
companies or brands on social media.

Activity3 REFLECTION

We encountered manual data entry errors in processing the data. Even a small data set
that includes data entered manually is likely to contain errors. Double-checking the
data and identifying the errors is the solution we came up with as the solution to the
problem. It is important for data processing to be done correctly so as to not
negatively affect the end product or data output. We are encouraged to further explore
things that we are interested in by practicing self-learning, and as a result, we develop
stronger study skills. One of the most significant value of self is that it allows us to
take control of our own knowledge. We become even more engaged in studying when
we have control.

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 WEEK 7-8

Activity 1 CONCLUSION

It can be concluded from this study that students from Munting Ilog Integrated
National High School are actively utilizing social media platforms as a means of
validating their buying behavior. Social media is taken as the electronic word of

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mouth by the majority of the respondents. Reviews and preferences of other
consumers posted on social media platforms affect the purchasing decisions of
potential buyers. The respondents use social media as a medium to get all the relevant
information and feedback before purchasing a certain product or service. Social media
has definitely bridged the gap between brands and consumers. Overall, the findings
show that social media has a strong impact on consumer decision-making
processes.Using statistics formula of Pearson r we determine the correlation of social
media and consumer buying behavior. The result show that 90% of the student of
MIINHS influences their purchase by the social media platform. This means that
technology has a role in every one life even in purchasing product.

Activity 2 RECOMMENDATION

For future research there are several things that can be improved in order to acquire
more comprehensive results. The author suggests extending the samples to represent
consumers more widely. Since the majority of the samples in the current research are
students, the target samples need to be more diverse in terms of age, income level, and
employment status. Questionnaire distributions also need to be more specifically
targeting people who like to shop. Shopping mall would be a better place for the next
researcher to distribute the questionnaire. The author also recommends qualitative
study prior to quantitative study in order to define other motivations that can drive
impulse buying beside motivations that were identified in this research.

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