DIGOS CENTRAL ADVENTIST ACADEMY, INC.

Lapu-lapu Ext., Digos City, Davao del Sur 8002 Philippines

Te. No.: 082-553-3172 email: dcaaonline@gmail.com

Media and Information Literacy

Grade Level and Section: 11

Subject Teacher: Jonathan G. Labajo
Module Number: 2021 – Q1-M9 and M11
Module date/s coverage:
TOPIC: Opportunities, Challenges, and Power of Media and Information

As a citizen, not merely of your country but the rest of the world, media and information are
important to you. This is because media and information equip you with the necessary skills to
become more functional and participative in the affairs of your society. When you are exposed to
media and utilize it more effectively and efficiently, you have enormous access to information that
you can use and share. Media and communication technology are tools at your disposal, but one
thing that will separate you from your potential users of this technology is being a media and
information literate individual.

World Wide Web at the Forefront

Whether you like it or not, you are digital native. The existence of the World Wide Web has force
practically everyone to migrate to this realm and be part of the virtual community of information
seekers. Multimedia forms have enriched information through synergy of the text, audio, image,
and video. Search engines have made information seeking and retrieval more conveniently your
information needs. Social presence in online world transcended physical boundaries and cultural
differences.

New media is interactive and has linked every user to each other through vast networks of
platforms such as e-mail, Internet search, and messaging applications. More opportunities for
interconnectedness are continuously being developed, e.g., the cloud computing technology (or
the technology that involves delivering hosted services over the Internet).

Classification of Social Media by Social Presence/Media richness and self-

presentation/self-disclosure (adopted from Kaplan & Haenlein, 2010)

Self-presentation/ Social Presence / Media Richness

self-disclosure Low Medium High
High Blogs Social Networking Virtual Social
Sites (Facebook) Worlds
(Second Life )
Low Collaborative Projects Content Communities Virtual Game
(Wikipedia) (YouTube) Worlds (World
of War craft)

Cheng and Shen (2010) the process of information search that utilizes online portal is classified
into:
 Media document retrieval, or the functionality, search engines that enable users “to submit
one or more queries in the form of an example rich media objects or keyword terms”
 Media content mining, or the techniques employed to extract “implicit knowledge, data
relationships, or other regular patterns” e.g., Boolean Logic

Socialness of Social Media

Crowdsourcing – distributes information faster than the bling of an eye. This is the reason why
information made available on the internet travels at a rate that you cannot even grasp. Media has
really gone a long way from the invention of the Gutenberg press. Social media has “democratized”
the flow of information. This means that the people have more liberal access to thoughts and
ideas. This, in turn, has increased the engagement of people in creating their own content which
you usually see in the video sharing platforms and blog sites.
Gov’t Recognition No, 001 s. 2014 (Kindergarten) I Gov’t Recognition No. 018 s. 1989 (Elementary)
Gov’t Recognition No. 001 s. 2015 (Junior High School) I Gov’t Permit No. 062 s. 2021 (Senior High School)
 DIGOS CENTRAL ADVENTIST ACADEMY, INC.
Lapu-lapu Ext., Digos City, Davao del Sur 8002 Philippines
Te. No.: 082-553-3172 email: dcaaonline@gmail.com

Media and Information Literacy

Wihbey (2014) classified netizen’ engagement patterns with information as the following:
1. Media (broadcast) activation – known as the sharing of content among media users through
the different media forms such as television, radio, print media, and other traditional media.
2. Viral (Peer-to peer) – known as sharing of content through online or new media
3. Hybrid – a combination of media activation and peer-to-peer.

The Challenges/Opportunities of Social Media

In terms of: Challenges/Opportunities

Collaborative Projects The joint effort of many
Projects actors leads to a better
outcome than any actor
could achieve
individually
Blogs Special Customers who turn out
types of to be disqualified with or
web sites disappointed by the
company’s offering may
decide to engage in
virtual complaints in the
form of pretest web sites
Content Sharing of Have rules and removing
Communitie media such illegal content, it is
s content difficult to avoid popular
videos being uploaded
after they have been
aired on television.
Social Application High popularity,
Networking which can specifically among
Sites create younger internet users
personal
information
profiles
Virtual 3d games Highest level of social
Game presence and media
worlds richness of all
applications

Cybercrime in the Philippines

Cybercrime comprises traditional offences (e.g. fraud, forgery and identity theft); content related
offences (e.g. online distribution of child sexual abuse material, hate speech or incitement to
commit acts of terrorism); and offences unique to computers and information systems (e.g. attacks
against such systems, spread of malware, hacking to steal sensitive, personal or industry data and
denial of service attacks to cause financial and/or reputational damage). Electronic devices are also
used to sell and transfer all sorts of illicit goods and services, from illicit drugs to online child sexual
abuse and exploitation materials to lists of stolen credit card numbers.

The Convention on Cybercrime contains nine criminal offenses in four different categories: (1)
offenses against the confidentiality, integrity, and availability of computer data and systems; (2)
computer-related offenses (e.g., computer-related forgery and computer-related fraud); (3)
content-related offenses; (4) offences related to infringement of copyright and related rights

Gov’t Recognition No, 001 s. 2014 (Kindergarten) I Gov’t Recognition No. 018 s. 1989 (Elementary)
Gov’t Recognition No. 001 s. 2015 (Junior High School) I Gov’t Permit No. 062 s. 2021 (Senior High School)
 DIGOS CENTRAL ADVENTIST ACADEMY, INC.
Lapu-lapu Ext., Digos City, Davao del Sur 8002 Philippines
Te. No.: 082-553-3172 email: dcaaonline@gmail.com

Media and Information Literacy

Related laws and regulations in the Philippines

Besides an extensive legal framework on technical aspects, there are important acts on this field
respecting:

 Republic Act No. 10173 or the Data Privacy Act of 2012

 Republic Act No. 9995 or the Anti-Photo and Voyeurism Act of 2009;
 Republic Act No. 9775 or the Anti-Child Pornography Act of 2009;
 Republic Act No. 8792 or the E-Commerce Act of 2000;
 Republic Act No. 8484 or the Access Devices Regulation Act of 1998;
 Republic Act No. 4200 or the Anti-Wiretapping Law of 1965;
 Republic Act No. 9208 or the Anti-Trafficking in Persons Act of 2003, as amended by
Republic Act No. 10364 or the Expanded Anti-Trafficking in Persons Act of 2012.

Information Processing Task (Potter, 2021)

Task Goal Focus

Filtering To make Attend Message in
Message decisions only the
about which message environment
messages to that is
ignore and used full
which to pay
attention
Meaning To use basic To access Referents in
Matching competencies previously messages
to recognize learned
referents meanings
efficiently
Meaning To use skills To One’s own
Constructio in order to interpret knowledge
n move beyond messages structures
meaning form more
matchine than one
perspective
as means
of
identifying
the range
of meaning
options

Activity: Essay: Answer the following given question. (5 points each item)

1. Explain the idea of the “global village” in terms of the social networking phenomenon.
2. What are the impacts of social media in free speech and expression?
3. Why are cybercrime laws both good and bad? Explain your answer.
4. How can cybercrime restrict the free flow of information?
5. What is the importance of information processing to you as a student?
6. In what instances in your life have you performed the three tasks in information processing?

Gov’t Recognition No, 001 s. 2014 (Kindergarten) I Gov’t Recognition No. 018 s. 1989 (Elementary)
Gov’t Recognition No. 001 s. 2015 (Junior High School) I Gov’t Permit No. 062 s. 2021 (Senior High School)