MARKETING PLAY BOOK

FECHA CF MARCA DIVISION UNIDAD OWNER ACTIVIDAD

2-Jan 574 lenovo Smart Devices Smart Consumer José David Rojas Smart Ferias
8-Mar 5869 DELL Smart Devices Smart Consumer Liz Galeano Smart Business Cent
8-Mar Microsoft Smart Corp Smart Solutions Liz Galeano Smart Business Cent
N/A N/A Liz Galeano Endomarketing
N/A N/A Liz Galeano Endomarketing
N/A N/A Liz Galeano Endomarketing
N/A n/A Liz Galeano Endomarketing
N/A N/A Liz Galeano Endomarketing
 KPI

DESCRIPCIÓN # Detalle VENTAS INVERSION ROI

Feria de tecnologia s 50 asistentes 1000000 200000 80%

Feria Virtual 90 asistentes
Feria Virtual 90 asistentes 819
Toma Regional
Un Café con Impre 46 Asistentes 3000
Worktogether 35 asistentes 1200
Ebook Difusión Catal 35 entregas 300
Propuesta de valor mk 5 clientes
 FONDO
APROBADO FEE MARKETING REAL INVERTIDO SALDO A FAVOR RESULTADOS CUMPLIMIENTO

200000 10% 20000 220000 150 200%

2500 10% 81.9
1200 10% 0
10% 0
10% 300
10% 120
10% 30
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
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10% 0
10% 0
10% 0
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10% 0
10% 0
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10% 0
10% 0
10% 0
10% 0
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10% 0
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10% 0
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10% 0
10% 0
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10% 0
10% 0
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10% 0
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10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
MARCAS ESPECIFICAS

CUOTA
BIMESTRE MARCA MARZO ABRIL TACTICA DESCRIPCIÓN KPI

B2 Microsoft Defender 5 leads 5 leads Juntas Digitales Demo de producto a5 juntas digitales
B2 Xkim 200 x 10 200 productos y 10% de descuento
B2 Asus Corporativo
Corsei Accesorios
 MARZO
FONDO
ROI VENTAS ESPERADAS INVERSION CF FEE MARKETING S1 S2 S3 S4 S5
APROBADO
5 juntas digitales 100 10% 10
% de descuento 3500 10% 350
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
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10% 0
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10% 0
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10% 0
10% 0
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10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
 ABRIL
S1 S2 S3 S4 RESULTADOS CUMPLIMIENTO
ECOMMERCE

Q MARCA TACTICA DESCRIPCIÓN KPI ROI VENTAS ESPERADAS INVERSION

 MARZO ABRIL
FONDO
CF FEE MARKETING S1 S2 S3 S4 S5 S1 S2 S3 S4 RESULTADOS
APROBADO
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
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10% 0
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10% 0
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10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
CUMPLIMIENTO
VALOR

Q SOLUCIÓN TACTICA DESCRIPCIÓN KPI ROI VENTAS ESPERADAS

 MARZO ABRIL
FONDO
INVERSION CF FEE MARKETING S1 S2 S3 S4 S5 S1 S2 S3 S4 RESULTADOS
APROBADO
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
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10% 0
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10% 0
10% 0
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10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
CUMPLIMIENTO
RENTABILIDAD MARKETING | FEE

FONDO
FECHA CF MARCA DIVISION UNIDAD INVERSION APROBADO FEE MARKETING

2-Jan 257 10%

10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
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10%
10%
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10%
10%
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10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
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10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
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10%
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10%
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10%
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10%
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10%
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10%
10%
10%
10%
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10%
10%
10%
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10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
FEE MARKETING

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
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0
0
0
0
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0
0
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0
RENTABILIDAD MERCADEO | IMPRECONECTA

FECHA CF MARCA DIVISION UNIDAD DETALLE INVERSION

 FONDO
APROBADO FEE MARKETING MES COSTO MENSUAL

10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
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10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
INGRESO MENSUAL UTILIDAD

0
0
0
0
0
0
0
0
0
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0
0
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0
0
0
0
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RENTABILIDAD MERCADEO | SERVICIOS MARKETING

FECHA CF MARCA DIVISION UNIDAD DETALLE INVERSION

 FONDO
APROBADO FEE MARKETING MES COSTO MENSUAL

10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
10% 0
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10% 0
10% 0
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10% 0
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10% 0
10% 0
10% 0
10% 0
INGRESO MENSUAL UTILIDAD

0
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