GROUP PROJECT:

LECTURER’S NAME:

STUDENT’S NAME:

GROUP:

SUBMISSION DATE:
 TABLE OF CONTENT

NO. TITLE PAGE

1. ACKNOWLEDGEMENT 3
2. EXECUTIVE SUMMARY 4
3. BACKGROUND OF ORGANIZATION 5
4. PROTON HOLDING’S BERHAD - CSR:
I. Core Principles and Organizational 6
Values
II. Stakeholders of The Organization 7-10

III. Areas of Social Responsibility 10-11

IV. Approaches to Social Responsibility 12

Program
V. Corporate Social Responsibility 12-14

Program
14-16
VI. Social Responsibility Management
5. CONCLUSIONS 17
6. REFERENCES 18
7. APPENDICES 19
8. TURNITIN PERCENTAGE 20

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 ACKNOWLEDGEMENT

In the name of Allah, the Most Gracious, the Most Merciful.

Praise to Allah S.W.T who gives the blessing, ease and strength to accomplish this
group project assessment. We had managed to sum up the group project with great
enthusiasm and determination. All the time spent to search and discuss ideas as well as
justifying theoretical clues to drive the output were worth our effort and time.

Therefore, we would love to acknowledge with thanks, the individuals who had
guided us in completing this project. First of all, a special gratitude to my respectful lecturer,
Miss Atiela Amran for giving us this golden opportunity by assigning us to this project for
the current semester. Miss Atiela has given us such boastful of guidelines and assists during
the progress of our project. Last but not least, big thanks to our classmates for giving their
valuable comment and suggestion on the assignment which has gave us an inspiration to
improve our project. We would also like to express our thanks to our parents whom always
prayed for the success of completing this project.

We hope that our assignment is complete and will be well receive. Hoping that all of
our efforts in the research of this project will be worth the bloods, tears and sweats.

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 EXECUTIVE SUMMARY

For this group project, we have decided to choose PROTON Holdings Berhad. Because we
found that they are practising Corporate Social Responsibility (CSR). Corporate Social
Responsibility is a business of self-regulatory model that allows a company to involve
socially with employees, customers, and the general public. Every company has their own
strategies to create good relationships with customers, employees and the public because they
will gain a lot of benefits from doing Corporate Social Responsibility. The purpose of this
report is to study the fields of ethics and corporate social responsibility that have been
practiced by Proton Holdings Sdn. Bhd.

Unfortunately, we received this group project guidelines when social and economic sectors
that affected economic sectors due to increasing cases of Covid-19, so that Proton Holdings
Sdn. Bhd. are not operating during that time because it is not essential and we could reach
any of their staff to do just online interview. Thus, we decided to do research based on
credible websites such as Proton Holdings Sdn. Bhd. itself to find the materials we need to do
our group project and we have gained new knowledge.

The distribution of their corporate social responsibility was quite detailed, useful, and we
fully comprehended it. We have got a lot of information about the organization's
accountability for employees, customers, and the environment. We feel that by establishing
and participating in corporate social responsibility projects, businesses may exhibit their basic
values and build trust between their employees and their customers. We were able to
understand more about Proton Holdings Sdn. Bhd. corporate social responsibility after
reviewing all of the information.

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 BACKGROUND OF THE ORGANIZATION
PROTON Holdings Berhad (Perusahaan Otomobil Nasional: National Automobile
Company) was founded on 7 May 1983 with the goal of manufacturing, assembling, and
selling automobiles and related items, such as accessories, spare parts, and other components.
The Proton Saga, the first automobile in Malaysia, was commercially unveiled on 9 July 1985
by then-Prime Minister Tun Dr. Mahathir bin Mohamad, who had created the concept of a
Malaysian automobile. The Waja, Satria GTi, Wira, Iswara, Arena, Perdana V6 and Juara are
among its models. Proton was originally mainly held by HICOM and by 2005, Mitsubishi
Group had surrendered their minority holdings in Proton to Khazanah Nasional, and
DRBHICOM had entirely bought Proton in 2012. Because DRB-HICOM stated in 2017 that
it would sell a 49.9% stake in Proton to Geely Automobile Holdings, Proton is currently
funded by Zhejiang Geely Holding Group. As a result, DRB-HICOM owned a 50.1% stake
and Zhejiang Geely Holding Group owned a 49.9% stake.

Besides that, Mitsubishi Corporation and Mitsubishi Motors Corporation are technical
assistance partners and component suppliers for Proton in addition to being shareholders.
Proton has 11 subsidiaries and 11 associated firms engaged in production, research &
development, sales, and service. The Proton Putra, a two-door coupe, was introduced on 30
December 1996 and the Shah Alam company produced its millionth car. The acquisition of
Lotus Group International Limited by Proton marked a significant step forward in the
company's engineering capabilities. It was founded in October 1996 as a British automotive
engineering company and upmarket sports car manufacturer. Proton and Lotus working
together to provide manufacturing capability on a huge scale and engineering expertise on
scale with the best in the world.

Proton automobiles are building a reputation for being competitive and innovative on
a worldwide platform. They are now marketed in 50 countries, including the highly
competitive markets in the United Kingdom and continental Europe are highly competitive.
Proton is on its approach to becoming a successful Malaysian vehicle manufacturer on a
worldwide platform due to the unwavering support of customers, company associates,
shareholders, government agencies, and staff. It accomplishes this by focusing on customers
and offering competitively priced, innovative products. Thus, it can help Malaysia achieve
its Vision 2021 goals.

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 PROTON HOLDING’S BERHAD - CORPORATE SOCIAL
RESPONSIBILITY (CSR)
I. Core Principles and Organizational Values
For the company's goals and objectives, every company must have a vision and
mission. This also goes to Proton companies, which have their own vision and mission. The
vision of the Proton is “To become a successful Malaysian automotive manufacturer
globally”. Such that, they provide genuine and high-quality automobile spare parts to satisfy
their customers' needs. This is to show that the quality of the products they sell matches to the
pricing they offer. Aside from that, they offer the best customer service. Customers will
choose the best servicing for their automobiles to ensure that they are in good working
condition.

For the mission, “Our company’s history is one of the remarkable achievements that
we are proud. Our pride is in the vital force that drive us forward and force us to take on new
challenges. As a national project, the Proton are committed to lead the acquisition of
intellectual ability in the design and technology that will drive the nation to achieve the status
of an industrialized country”. Not only that, they have their own objectives that they want to
achieve in the Proton company.

Next, for their objectives Proton wants to initiate the car industrialization prepare and
manufacturing industries. They are faced with a lot of competition from foreign-brand
automobiles, but this does not bring down their commitment to ensuring customer happiness
with the products they offer. Secondly, to overhaul innovation and mechanical abilities within
the car manufacturing industry. This can assist Proton companies improve their knowledge
and mastery of technology in the sector of automobiles. They can also repair their product
and fix all current weaknesses with new information and skills. Additionally, their top
priority is customer happiness. Last but not least is to reinforce the universal competitiveness
of Malaysia’s industrial capability. This is because it can raise the export demand and
national revenues. As a result, Malaysian products can be marketed to the rest of the world.

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 II. Stakeholders of The Organizations
Stakeholders can be both internal and external to a company. Internal stakeholders are
those who have a direct interest in a firm. External stakeholders are people who do not work
for a company but are impacted by its actions and consequences in some way. To put in
simplified, a stakeholder is someone who has an interest in a firm and can influence or be
influenced by it and most company try to be responsive to their stakeholders and focus on
five main groups which are customers, employees, investors, local communities and
suppliers.

The first stakeholder in the organization is employees, it is because employees are

closely related with the firms, and this gives them a special role among other stakeholders.
Employees affected by the organization's success or failure because they work for it and
spend so much of their effort, times towards the organization. If the organization have bad
management, it can impact employees as well as the company overall operation. In Proton, to
make sure the employees working with the optimum working condition the management take
responsible by committed to maintaining safe, conducive and healthy working environment.
Management has been responsible with ensuring that sufficient staff, budgets, and regular
meetings are in place to ensure that the policy and strategy produced are appropriately
implemented. Proton actively encourages its subsidiary companies to show a strong
management commitment to keeping all employees engaged in environmental, health, and
safety initiatives in order to prevent and minimize workplace accidents and illnesses.

Others, Proton also focuses on the ergonomic improvement programme aimed at

creating more people-friendly working environment and reduce workload at the assembly
line. Proton also strives to create a vibrant and stimulating work atmosphere for their
employees by provide sufficient people-friendly amenities such as water coolers and pantries,
as well as 5 providing good lighting and ventilation. Small adjustments to work infrastructure
can also give big difference in creating a more pleasant working environment.

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 Many people believe that businesses exist to serve the needs of their customers.
Customers are stakeholders in a business since the quality of service/products and their value
affects them. In today's business world, an organization must satisfy its customers in order to
succeed, and these are the reason why customer become one of the stakeholders. A business
also cannot survive without customers, customers purchase goods from business and because
of that customer are interested in how an organization operates. In Proton, they believe
customers satisfaction are one of the most crucial growth factors in Proton automobiles in
terms of sales and after-sales volumes. Based on the Corporate Report of Proton, they have
launched an aggressive campaign across the whole networks for both service outlets and sales
to strive for faster improvement to boost their customer satisfaction. Also, to maintain interest
in Proton automobiles and expand sales, they enhanced segment focus to enable better
package offers, improve customer experience across all touchpoints, and develop their
integrated marketing approach between car sales and after-sales service. As a result,
customers not only benefit better deals for car financing but also from value-added packages
that include a combination of other financial products.

Proton Holding’s Berhad deal with Zhejiang Geely Holding Co. Ltd

Next, investors become internal stakeholders whose performance is greatly influenced

by the organization concern and its performance. an investor is any person or
organization/entity who invest capital with the expectation of receiving a financial return.
Proton was originally mainly held by HICOM, and by 2005, Mitsubishi Group had divested
their minority stake in Proton to Khazanah Nasional, and DRB-HICOM had entirely bought 6
Proton in 2012. Currently, Proton was funded by Zhejiang Geely Holding Group because
DRBHICOM stated in 2017 that it would sell a 49.9% share in Proton to Geely Automobile
Holdings. With the collaboration between local and China investors, Proton strengthened

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further with investment into production, and created X50 SUV and previously released
Proton X70 SUV. The inclusion of the new model is likely to boost the automobile vendor
community, with yearly purchase intent of at least 1.8 billion ringgit (440 million dollars).

A supplier is an example of an external stakeholder. Basically, a supplier is an entity

that supplies the raw material which is good and services that related to the company. This
entity is a member of a company's supply chain, and it may provide most of the value
contained in its products. As for Proton, they have collaborated with top global suppliers
from South Korea, Japan, India, Europe ASEAN and especially China to improve
performance, emissions, and quality standards in order to support Proton future product
release. Based on the statement of Chairman Proton Dato' Sri Syed Faisal Albar he mentions
that one of the critical success factors is Quality in Supply Chain. Regarding this, all supplier
of Proton are expected to execute a number of quality efforts to ensure that high-quality
components are manufactured and installed in Proton automobiles.. To guarantee supplier's
quality system and manufacturing process are in a controlled environment and compliance
with the global quality automotive standard, All Proton suppliers are subjected to stringent
year-round quality audits. Furthermore, this has always been the way forward for Geely
Holdings Group and the way for Proton also to have a good relationship with the supplier,
ever since Geely came on board, was to strengthen its relationship with suppliers by chiefly
helping them to improve quality, reduce costs and develop new products. One of the key
initiatives to help achieve this is by pairing each Malaysian supplier with a Chinese supplier
through joint venture and technical assistance agreements.

The last of the organization stakeholder is local and international communities. Most
business also tries to be socially responsible to their local communities, and they may
contribute to local programs. For Proton, community CSR is an internal part of the company's
public relations strategy that focusing on philanthropic activities and donations to
orphanages, youth, Non-Government Organizations, and other special interest groups. For
example, "Yayasan Proton'' had carried out several educational initiatives, 10 selected scholar
from universities across the country received "Yayasan Proton" scholarships and also
Yayasan 7 Proton created "Adopted School Programme" that required financial support for
educational activities. Also, Proton actively created “Program Sejahtera: Adopt a
Community” with the aim of helping the poor family by contributing RM175,000 to helping
build five units of 50 houses. During this Pandemic, Proton was still actively involved with
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local communities by produce 60,000 face shields for frontlines. By involving with the local
and international community, it can give a positive impact towards the organizations, people
tend to have a good perspective of the organization, and it will give a good impression to the
public to support their business entity.

III. Areas of Social Responsibility

When it comes to defining a company's sense of social responsibility, there are four
common concerns, which is responsibility towards its employees, its customers, its investor
and its environment. People used to believe that the relationship between corporate social
responsibility and the community benefits was inverse, that if firms benefited society, it came
at a financial cost to them. Recent research has pointed out that establishing shared value
(CSV) benefits both parties and not at a cost to one or the other.

Firstly, areas of social responsibility are related towards the employees. As an

organization, it is important to take responsibility towards employees and make sure they are
happy and pleased with their jobs. It is wrong to treat employees like machines and expect
them to work continuously for eight to nine hours at a time simply because they are paid. Do
not treat your employees if they are slaves. Management must ensure that individuals
associated with their organization are actually enjoying what they are doing. As mentioned,
Proton takes responsibility towards their employees, such as improving the ergonomic
workplace, ensuring the worker have basic knowledge about workplace safety. Proton
regularly conducted fire evacuation procedures and emergency drills for its employees.
Additionally, the National Institute of Occupational Safety and Health Malaysia (NIOSH), a
unit under the Ministry of Human Resources, and Proton have collaborated to develop a
framework of Safety and Health Induction to promote a safety and health culture among
contractors and workers. Other than providing a basic need for employees, the organization
also cannot discriminate against people in any employment relationship, company should
treat employees equally. 8

Second is responsibility towards customers, an organization should treat their

customers fairly and honestly by deliver what the company promises to the customer. As a
large company, the main objective to success and have a stable operation, the organization
should focus towards customers by maintaining consumer right, price and so on. we can see
these areas of responsibility towards the customer is applied by Proton. Proton maintained its

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high standards by adhering to the TQM principles (TQM), it is because Proton is devoted to
an effective quality improvement framework to fulfil the need of customers' right to get safe
products and services. Also, Proton takes initiative to take all customer complaints and follow
a stringent 8 stage problem-solving process to ensure that the problem occur by customer is
resolved permanently.

Next is responsibility towards the investor. Investors should be given complete and
accurate information by management. They should receive periodical reports, circulars, and
profit statements. The company's financial performance must be accurately reported so that
potential investors may make informed investment decisions in the future. As stated in the
Corporate Report of Proton, The Board is dedicated to giving shareholders, the investor, and
regulatory authorities with a balanced, meaningful and clear evaluation of the Group's
prospects and financial performance. Proton management will timely make an announcement
of quarterly financial statements and related press releases to keep shareholders and other
stakeholders informed about the Group's performance. Also, The Proton Board Audit
Committee will assist the Board in overseeing the company's financial reporting processes
and quality. In addition to the year-end audit, Proton guarantees that external auditors
conduct regular audits of the Group's quarterly results in order to improve the quality of
financial reporting.

Last but not least is responsibility towards the environment, respect for the
environment, efficient use of natural resources and prevention of contamination from the
various processes involved in our industrial activities are all important to us and as
manufacturing organizations try to introduce guidelines for continuous improvement in their
environmental performance. As for Proton, they take responsibility towards the environment
by slowly improving to prevent air pollution, reduce the usage of paper and so on. this can be
seen in the Proton factory; the manual spraying process has been totally replaced with
electrostatic type robots. Also, in its offices, Proton has implemented technology that has 9
decreased the use of paper and ink. The Group's approach to sound environmental
management has reduced operational costs while also generating a more peaceful and
healthier working environment for all workers. In addition, Proton is committed to designing
environmentally friendly products to the best of its ability. This involves taking into
consideration environmental impact. They will continue to lead the industry in lowering or
eliminating environmentally damaging substances.
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IV. Approaches to Social Responsibility Program
Defensive stance, accommodative stance, obstructionist stance, and proactive stance
are the approaches to social responsibility. Proton Holdings Sdn. Bhd. are using a proactive
stance that means they actively seek for opportunities to contribute and involve with any
social environment such as welfare. In social responsibility, proactive stance is the top level.
By practicing proactive stance, they build consumer trust. This will help them to maintain the
good name of Proton as well as the customers that the company has spent time and money to
obtain. When proactive stance techniques are used, it is easier to keep customers and gain
new ones.

Proton Holdings Sdn. Bhd. is a company that usually anticipates a lot of programs for
individuals and groups that are in need. For instance, they helped the community in Kota
Bharu, Kelantan in 2015. They already take part to help the villagers by donating some
groceries like breads, rice and sardines, they also help the villagers to clean their house which
is full with mud without hesitation. This is really good because it will help the NGOs to do
their daily activities and make it easy to go anywhere. For MAC, it will help them to
distribute goods and for PEYATIM, it will help them to visit any orphanage or do volunteer
activities.

Thus, Proton Holdings Sdn. Bhd. will create a positive relationship with the
community and have a positive public image, this is because their good deeds to the
community will benefit them because customers will feel happy to support a company that
helps the community. Therefore, Proton Holdings Sdn. Bhd. is known as a company that is
usually involved in proactive, volunteering and welfare programs to help each other as well
as to stabilize their company reputation. Their effort to help our community is really helpful
and has a beneficial 10 outcome to the society overall. Other companies should consider it as
a responsibility and begin working to become socially responsible as quickly as practicable.

V. Corporate Social Responsibility Program

Definition of Corporate Social Responsibility (CSR) is a self-regulating business
model that helps a company be socially accountable to itself, its stakeholders, and the public.
Important of CSR benefits both the community and the firm. CSR initiatives can strengthen
bonds between people and organisations, boosting morale and making both employees and
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employers feel more associated to the world around them. PROTON Holdings Berhad
(Proton) CSR initiatives divide into four segment which are marketplace, work place,
community and environment.

Pintar Program is PROTON Holdings Berhad (Proton) first active initiative. This
programme was a collaborative effort led by GLCs to assist children from low-income
families, and it was coordinated by Khazanah Nasional Berhad via Pintar Foundation with the
goals of improving students' academic performance in rural and sub-urban areas, as well as
influencing communities' positive character development. Furthermore, Proton was involved
in a threeyear programme that began in 2007 and involved the adoption of four schools with a
total of 3,200 students from one high school and three elementary schools. SM Paya Keladi,
Kepala Batas; SRK Bagan Tuan Kechil, Butterwoth; SRK Tajung Malim and SRK Paloh;
and Kelantan; Pintu Geng are the schools involved.

Secondly, the Bridging Community or Outreach Program aims to visit charity houses
for destitute orphans, handicapped people, the elderly, and needy families. The charity
provides natural disaster relief in the form of cash or in-kind donations such as pillows,
blankets, cooking oil, gas stoves, rice, school uniforms, library books, and other necessities.
PROTON Holdings Berhad (Proton) also offers a variety of services, “Building Homes”
program for the needy such as upgrade and repair “Rumah Anak Yatim Siraman Kasih” in
Rawang, Selangor and allocation of money amount RM 30,000. Next, this company was
construct new hostels for the “Rumah Anak Yatim and Miskin Darul Aitam” Temoh, Perak
with donating the money RM250,000. Furthermore, PROTON Holdings Berhad was visiting
to wad for children in local hospitals to cheer children who was dealing with terminal illness
and Proton also donates cars to national charities such as Mercy, Yayasan Haran Kanak-
Kanak, Yayasan Orang Kurang Upaya Kelantan, and Tengku Ampuan Rahimah Klang
Children Wad Hospital and the last one is PEMADAM.

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 The donated car of Proton’s to Yayasan OKU Kelantan in Jeli

Thirdly, on September 4, 2009, Y.A.B. Dato' Sri Mohd. Najib Tun Abdul Razak
introduced Program Sejahtera as one of PROTON Holdings Berhad's current projects. This
programme worked with other GLCS PROTON has joined khazanah to pioneer the Program
Sejahtera, a pilot project to ‘Adopt a Community in Kampung Teluk Melati, Maran, Pahang.
Furthermore, this programme is a statewide CSR programme championed by Khazanah under
the Silver Book, with the purpose of supporting Malaysia's most disadvantaged communities
in breaking free from poverty. As a result, Proton pledged to assist in the construction of five
of the 50 dwellings required for the rehabilitation programme for the most vulnerable
members of society.

VI. Social Responsibility Management

Social responsibility is having a sense of duty to society and everything that is a part
of it and managers are accountable to society at large and not only for the company
shareholder. Individuals and consumers place trust in business to do their duties and take
leadership role in making the company and society much better. Therefore, PROTON
Holdings Berhad as well have managing their Corporate Social Responsibility (CSR)
programs in this company.

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 Firstly, social responsibility must start from upper management who charged with
being the role models and encouraging their subordinates to act with social responsibility.
For instance, Dato’ Sri Syed Faisal Albar bin Syed A. R. Albar as a chairman in this company
take the responsibility to help people who in low income and poor such as built the program
called Proton Flood Relief Mission. Moreover, Kelab PROTON, Kesatuan Pekerja-Pekerja
PROTON, and Koperasi PROTON organised a collection of donations among employees for
the same aim, which is to meet the basic needs of flood victims from other locations. The
employees must understand the education of Corporate Social Responsibility (CSR) from
upper management can educate the employees in PROTON Holdings Berhad and create
awareness to the rest of the organization in the company.

Besides, one of the executives must be responsible for the company’s goals. When
the company assign one respective person to handle, all the team of corporate social
responsibility program might be smooth. As a result, the employees will control and manage
every single thing that related to this corporate social responsibility programs, illustrate by in
January 2011, Mr Norzahid Mohd Zahudi as a chief executive officer in PROTON Holdings
Berhad has organized the programs ‘Shopping with Proton’ in Supermarket in Tampoi and 40
children from Asrama Kebajikan Ar-Rayyan joined this program.

Then, the upper management committee must do a plan that details about the level of
management support. As a result, the company shows that how they are actively seeking for
the opportunity to get involve into the corporate social responsibility (CSR) programs and the
detailing of plan should be there. As revealed by, in 2019, a new executive officer, Dr Li

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Chunrong have come out with his plan to organize community-based competitions.
According to Dr. Li Chunrong, the competition also polished abilities needed to achieve
excellence in the fast-paced automotive business, particularly when working with well-
known brands like Proton. A total of 51 groups from 20 Malaysian higher education
institutions have registered to compete in this tournament. Participants in the competition
based on these communities must develop a marketing plan for Proton to preserve its position
as the top SUV X70 Proton Malaysia, as well as how Proton can generate better activities for
the general public. Furthermore, according to Dr. Li Chunrong, this program can help Proton
gain more profit in the future by providing additional ideas.

Next, organizations must undertake social audits on a regular basis to assess their
success in allocating funds for social responsibility. Employee in charge of corporate social
responsibility programs must produce an evaluation of the programs implemented by their
organization. In conclusion, every program was held can gain more profits to the company
and give benefit to person in sociality that company support and make them happy. Profits in
PROTON Holdings Berhad increased as a result of Corporate Social Responsibility (CSR)
programs and Proton gave their employees bonuses to appreciate them for their efforts in
making this program a success. Employee in Proton get perks and benefits with discounts,
financial and pension plans are the greatest packages since they provide employees with
money after they retire. PROTON Holdings Berhad also provides their employees with a set
of monthly vouchers that they can use to purchase goods at local convenience stores.

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 CONCLUSION
In a nutshell, this report has provided accurate data on the data collected with the aim
of developing a good business plan for the business and making a profit. Preparation is very
important for a company before starting a business. A company must have their core
principles in their plan to do the business. Core principles and organizational values is to
mention about company’s vision and mission, company’s background what their ideas to
make their company growth. Then we talked about how the stakeholders of the organizations
of company because not all the company have the same stakeholder. The stakeholders that we
learn is about customers, employees, investors, suppliers, local and international
communities.

People can view the company with positive ways when the company doing Corporate
Social Responsibility (CSR) in their company and can gain more profits. It is because their
ideas can attract more customers to come to them. In Corporate Social Responsibility (CSR)
also must have their leader who can handle and managing these programs. The aim is to
make the Corporate Social Responsibility (CSR) program to be easier because that person
who in charge will come out with the schedule. So, Corporate Social Responsibility (CSR)
programs are important to gain more profits in the company, give more bonus to employees
and make customers happy because we can make them satisfied on what they want.

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 REFERENCES

Anonymous. (2010). History of Proton. Retrieved from

http://www.protontr.com/product/Corporate/About-Proton/Corporate-Information/
History-of-PROTON.html

Anonymous. 2019. Proton Inspiring Connection. Retrieved from https://www.proton.com/

Ismail Nordin. (2014). PROTON Holdings Berhad Malaysia. Retrieved from

https://www.slideshare.net/ismailnoordin/proton-holdings-berhad-malaysia

Anonymous. (2012, April 16). Proton: An Exora for NGOs MAC and PEYATIM each.
Motorme.my. Retrieved from https://www.motorme.my/proton-an-exora-forngos-
mac-and-peyatim-each/

Ronald, J. Ebert & Ricky, W. Griffin. (2020). Business Essential (Twelfth Edition). Pearson
Education.

PROTON Holdings Berhad "Annual Report" Retrieved from

http://ir.chartnexus.com/proton/website_HTML/attachments/attachment_20050_1
322204012.pdf

PROTON Holdings Berhad - Pintar program. (n.d.). ULUMOTOR SAN TİC A.Ş. Retrieved
from https://www.protontr.com/product/Communities/Corprate-Social-
Responsibility/Pintar-Program.html

Muhammad. (2014, November 28). Proton Membawa Keceriaan Kepada Warga Asrama
Kebajikan AR-rayyan. GearTinggi.com. Retrieved from
https://geartinggi.com/membeli-belah-bersama-proton-bawa-keceriaan-kepadawarga-
asrama-kebajikan-ar-rayyan/

Cover story: Steering proton back to no 1. (2020, July 30). The Edge Markets. Retrieved
from https://www.theedgemarkets.com/article/cover-story-steering-proton-backno-1

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 APPENDICES

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