BBA-MBA Integrated (2020-25)

Final Report of the Summer Internship

at
Aditya Birla Capital

Submitted by: Tarak Jadvani

207373
Division C

Term VI

Submitted to: Prof. Azharuddin

Submitted on: June 22, 2022

 Author of the Report: Tarak Jadvani

(Email id: 207373@nirmauni.ac.in)

(Contact No: +91-9904531116)

Name of the Organization- Aditya Birla Capital Ltd.

Address:

Aditya Birla Capital; 603/A, Dev Arum Complex, Nr. Anand Nagar Cross Road, Ft Road,

Anand Nagar, Prahalad Nagar, Ahmedabad, Gujarat; 380015.

Name of the Organizational Mentor and their Details-

Jitendra Bapna - 8097901276

Ramashish Sir - 8424020662

Email id- Jitendra.bapna@adityabirlacapital.com

Name of the Faculty Mentor and their Details-

Prof. Azharuddin Shaikh

Email: azharuddin@nirmauni.ac.in

Contact-7971652618
ACKNOWLEGEMENT

The aim of this internship was to familiarise us with the practical aspects of corporate world
by using theoretical knowledge. It was an honour to get an opportunity to work with Aditya
Birla Capital Limited, they are today, a leading non-bank financial services player with a
strong focus on quality of growth. They are renowned for risk management, people practices,
sales management, investor education, product innovation & fund management capabilities. I
am glad to complete my internship working here. I am thankful to the organisation to provide
me with all the guidance and learning. Further on, I want to thank other interns for their help
and teamwork. I am honoured to get this opportunity to gain experience and various skills
from this internship like marketing, communication, leadership and adaptability.

I would also like to thank the Institute of Management, Nirma University and the Director,
Mr. Mallikarjun for providing me with this opportunity to work in the corporate world and to
gain experience. I am grateful to our program chairperson and my faculty mentor, Dr
Azharuddin Shaikh for his motivation and supervision throughout the internship.

I would like to take this opportunity and thanks ABCL for providing me with an opportunity
to learn and gain experience. A special thanks to Jitendra sir and Ramashish sir for their
support and helpful nature.

Last but not the least; I would like to thank the placement committee for their support and
help. Many doubts and difficulties were cleared by them in a short period and that was very
helpful.
 Table of Contents

Title Page No.

Acknowledgement 3
Summary/abstract 3
Profile of the origination 4
History and Heritage 5
About 5
Leadership team 7
Vision 7
Business product 8
Customer service 9
Competitors 10
Project work 14
Research based project 17
Learnings 18
Impact of Covid-19 19
Application
New Skills Developed
Soft Skills
Future Learning/Path
Executive Summary

Aditya Birla Capital Limited, is a holding company of Birla group. Aditya Birla Financial
Services Private Limited was established in October 2007. They continue to be one of the few
players in the industry with a diversified portfolio that allows to meet almost any customer
need across the entire spectrum of his / her lifecycle. Their integrated play has helped us gain
a competitive edge by allowing to share best practices, derive cross-business synergies &
provide our talent pool an opportunity to grow their career through cross-functional and
cross-sectoral experience.

ABCL customer service include Protecting, investing and finaincing.in protecting, Life
insurance, Health insurance, Multiple wellness, Travel insurance, Motor insurance .in
investing, it includes mutual funds and equity funds. financing includes home finances, SME
finance and personal finance.

We interns had to understand the client’s profile and risks. We also learned about equity, debt
market, insurance product, education, interest, bank system. Also gaining experience in
marketing and financing concept related to the industry.
PART A: Profile of the Organisation

ABOUT
Aditya Birla Capital Limited (ABCL) is the holding company for the Aditya Birla Group's
financial services divisions. Aditya Birla Financial Services Private Limited was established
in October 2007 under the Companies Act 1956 and got a certificate of registration from the
Reserve Bank of India in May 2009 to begin operations as a non-deposit accepting NBFC.
The firm was renamed 'Aditya Birla Financial Services Limited' when it was changed from a
private limited company to a public limited company in December 2014.
The Company has gone a long way from its inception a decade ago to become one of India's
top financial services players. The year 2017 is a watershed moment for the corporation, as it
becomes a pure play listed holding company for all of its businesses. Aditya Birla Capital is a
subsidiary of the Aditya Birla Group, a Fortune 500 company with a market capitalization of
USD 44.3 billion. The Aditya Birla Group works in 35 countries throughout the world, with a
workforce of approximately 1,20,000 people representing 42 nationalities. Company abroad
businesses account for around half of its income. Includes AUM from Life & Health
Insurance, Private Equity, and Asset Management businesses on a quarterly basis. Before
inter-company eliminations or minority stake, represents the aggregate of 100 percent of the
Ind AS financials of subsidiaries/JV.

History and Heritage

It was incorporated in October 2007.it was formed under companies Act 1956.it got certified
from the RBI in May 2009 to start its business as non-deposit taking NBFC. In December
2014, company got converted from a private limited company to a public limited company
and it was named as ‘Aditya Birla Financial Services Limited’.
The company become one of the largest financial service companies in India. In 2017, it got
huge success by getting listed as a holding company of all finical service businesses of the
Birla group.in June 2017, it was named as ‘Aditya Birla Capital Limited’. During 12 years
period the company have diversified portfolio of 13 business lines from 5.the aggregate
AUM1 has grown to Rs. 3000 billion. The lending and housing finance is increased to Rs 601
billion.
Aditya Birla Capital is part of the Birla group.it is Indian multinational company with a USD
44.3 billion in fortune 500 league.
Employees
The company over 1,20,000 employees, who belong to 42 nationalities. Also the Aditya Birla
Group operates in 35 countries across the globe. About 50 percent of its revenues flow from
its overseas operations.

Vision
The 4 pillars of our vision
To be a leader – ABCL is committed to being a leader in all facets of our businesses, rather
than being just another participant in this race.
To be a role model – ABCL will not become leaders by cutting corners or making
compromises. Whatever we do, we will strive to be the best in class. And if we are the best,
then our customer will have no reason to go elsewhere – therefore our leadership is assured,
on pure merit.
To be a broad-based player – ABCL are committed to meeting all the felt and unfelt needs of
our target customer. And thereby, we can retain him or her across their needs and life-stages.
We aim to be an integrated player –ABCL believe that this approach gives us a competitive
edge through sharing of best practices, deriving cross – business synergies & providing talent
pool with world of opportunity to grow.

In pursuit of our leadership vision

 ABCL is among the Top 5 Private Diversified NBFCs in India
 ABCL is one of the largest Private Life Insurance Companies in India
 They are one of the largest Asset Management Companies in India
 They are one of the largest General Insurance Brokers in the country

In pursuit of our desire to be a role model

 They are today, a leading non-bank financial services player with a strong focus on
quality of growth
 They are renowned for risk management, people practices, sales management,
investor education, product innovation & fund management capabilities
 They are among the best 3 financial services players to work for

ABCL have continued to build a Broad based & Integrated financial services business
 They continue to be one of the few players in the industry with a diversified portfolio
that allows to meet almost any customer need across the entire spectrum of his / her
lifecycle
 Their integrated play has helped us gain a competitive edge by allowing to share best
practices, derive cross-business synergies & provide our talent pool an opportunity to
grow their career through cross-functional and cross-sectoral experience
 The distributors and partners see tremendous value in association with our businesses
 They are successfully expanding the market for our offerings, along with our market
share in each of our business
Business/Products of ABCL
• Aditya Birla Sun Life Insurance Company Limited
• Aditya Birla Health Insurance Company Limited
• Aditya Birla Wellness Private Limited
• Aditya Birla Insurance Brokers Limited
• Aditya Birla Sun Life AMC Limited
• Aditya Birla Sun Life Mutual Fund
• Aditya Birla Sun Life Pension Management Limited
• Aditya Birla Money Limited
• Aditya Birla Finance Limited
• Aditya Birla Housing Finance Limited

Customer services
• Protecting
• Life insurance
• Health insurance
• Multiple wellness
• Travel insurance
• Motor insurance

1. Investing
• Mutual funds
• Equity funds

2. Financing
• Home Finance
• SME Finance
• Personal finance

Competitors
Some of ABCL’s competitors are:

 Bajaj FinServ Ltd

 Reliance Capital Ltd
 Chola Mandalam Investment and Finance Company Ltd
 Geojit Financial Services Limited
PART C: Learning from the Summer Training

(1) Impact of Covid-19 Pandemic on the Industry/Organization

I got to know how one should plan their goals during their lifetime. In insurance sector, how
to plan portfolio is very important. After Covid 19 pandemic, people are more concerned
about their life and investing consequently. Insurance will grow in future and even today
because there is a sense of safety first among the people. Buying insurance is one of way to
keep their family safe and financially stable after any deaths. Health insurance has also grown
as more virus might enter so presently life had become unpredictable.

(2) Application of concepts, tools, techniques and skills learnt at the Institute.

The application in college helped me in internship in various ways. I am well versed with
creating goggle form which we have learnt from various assignment, summer internships, etc.
So, it was not a huge task to make and analyse it. We have studied various subjects and
concepts which were discussed in internship. The concepts like share market, debt market,
LPP, marketing, communication, etc has been leaned earlier. This helped to get even more
clear view about the topic when sir was explaining us.it gave a sense of different in opinions
and in-dept knowledge.
I learned about how a company gets listed and issues its IPO. I have learned this in school
and college but I got more information or rather got revision. Also, about LPP, it was just an
advantage but it caused more damage than the advantage which I realized in session. We
were only made to believe that LPP was advantageous but it had side effects. The side effect
was the high price manipulation, foreign dependency, import increase as compared to export
and numbers are not fully correct. This was not given more emphasis in school or the books
but I got clear view in the session.
Marketing was taught us in college. The concept and theory learned; we need to apply it in
practically.it is very difficult to apply in real world. But the concepts learned that give
customer what they want was to apply in the internship.as people have different income,
investment limit, choice of product, etc so we need to suggest product which suits them best.

(3) Mention new knowledge, tools, techniques or skills that you may have picked up.
Goal setting varies person to person. My short-term goals can be someone’s long- or
medium-term goals so identify the portfolio of clients and accordingly plan the portfolio for
clients. How much security is important and for how much time which is base for insurance.
Mainly goals can be buying car, renovation at 20s while home or second home, property, trip,
education(kid) till 35-45years and after that retirement plan, kid’s marriage etc comes in long
term goals.
Insurance is sharing risk. The steps to follow are suspecting, prospecting, approach, problem
identification, solution, closure and reference to plan for clients.so by following these steps
we can build clients risk profile
I got to learn how to design or identify the risk profile of a person like how to identify the risk
of clients and accordingly suggest the product. The 10 questions were given by sir which is
useful to build Portfolio. I created a google form which contains questions of risk profiling. I
got knowledge regarding the income, views about insurance, Investment, etc. to design
profile is very important.it is like knowing the customers better.
I also got to know that interest is haram in Muslim which I didn’t knew. I researched the
topics which made me more observant and curious. Muslim considers that interest is benefit
and it is not good. Rich people take advantage of the needy people.it doesn’t include rent as it
is not extra benefit but the rented house is owned and purchased.
Education is considered to be very important from child’s birth till job. People are sending
their children to schools and colleges to gain knowledge or others are doing so in society to
maintain status. Home schooling is concept which is very less seen. knowledge can be
acquired from anywhere not necessary school.in future, maybe the concept of schooling and
college be less important. Big companies have started hiring interns from 3 tier college also.
The education system is changing and so is the mentality.
My communication skill and public speaking skill was enhanced. I also became more
observant about the mentality which exist in society and to think differently is no wrong. I
also learn marketing skills which required evolving and changing. We need to speak or pitch
differently to different clients. I have worked in marketing internships earlier but this was
different product than prior.

(4) Any augmentation of soft skills such as building interpersonal relationships.

(5) Any directions for future learning or career path that you may like to pursue.
I also got to know how one should plan their goals during lifetime. In insurance sector, how
to plan portfolio is very important.it is very good to start investing in this sector. I will start
investing when I get graduation degree and job. I will save and start investing after 2 years of
my job or business.one should know howe to save and invest from early 20s.