Business Plan

for
Influenced By

Company Name

Date 18/Feb/21

Owner’s Name Gloria H. Marandu & Mohamed A. Sesay

Business Address N/A

City, State, Zip London

Phone Number +447495075385

Email gloriamarandu@yahoo.com

Business Plan

Business Description
Why do you need a business plan?

Applying for a Start-up visa

Do you look to utilize rent or do you have an existing facility? How much rent or facility
purchase do you envisage?

Working Remotely From Home

Do you have existing employees? Or look to hire? What’s the salary structure?

No current employees. We intent to work

Is this a startup or existing business?

Start-up business

Business name, type (home-based, retail, ecommerce, etc.) and legal entity of business
(sole proprietorship, LLC, s-corp, c-corp): If there are shareholders, state the % shares.
Influenced By is an LLC and a free platform, that enables its users to find, save and share THE
MOST Instagrammable places in every city across the globe.

Business owner(s) name(s) and work experience/LinkedIn profile(s):

Gloria Honest Marandu - https://www.linkedin.com/in/gloriamarandu
Mohamed Sesay - https://www.linkedin.com/in/mohamed-a-sesay/

What the business is doing, making, selling (products/services/both/other):

Our Business Will be Selling Services. Specifically: 1) A recurring fee will be charged to let Businesses unlocking premium features that’ll
enhance their listing 2) A commission will be charged when businesses sell services and products through our site & app 3) A set fee will be
charged for Advertising Space on website 4) A recurring fee will be charged to users for the Pro plan that will unlock premium features 5) A
recurring fee will be charged to let users create Sponsored Placements so they can gain exposure

Profile or characteristics of customer(s) who will buy the products or services:

Instagrammers, Photographers, Tour Organisers, Event Planners, Advertisers *brands, marketers,
businesses: Restaurants, bars and hotels, airbnbs, makeup artists, studios, hair stylists etc.

Where and how customers can buy:

Customers can buy services from the website or app

Hours of operation:

TBD

Mission and Purpose

Purpose and mission of this business – the reason it exists and the problem(s) it is
solving or need(s) it is filling):
- Despite having tons of blogs articles from magazines and influencers, lots of travel guides, books, social media pages dedicated to the subject of most instagrammable spots.
There's no centralised platform facilitating easier discovery. A platform that integrates with just about every app that an influencers already uses to increase the ease of use and
maintains the social element that draws Gen Zers.

- The travel platforms that somewhat address this need are outdated and don’t really cater to needs of the Instagram generation. Our mission is to become a central hub for
people around the world to find, save and share the most instagrammable spots in every city and country.

Goals to be achieved over the next 5 years (vision):

1. Get Funding Pre-seed Funding
2. Build Core Team & Revolving List of Freelance Contributors
3. Build private beta App with a few businesses and users to to gather usage information and feedback
4. Secure Key Partnerships & Get More Funding
5. Build a cross-platform desktop and mobile apps + website
6. Expand into 5 Continents
6. Launch Instagrammers' Choice Best of the Best Awards

Pricing model for products and services

Subscription Model for premium features for both businesses and users. A commission model is used when businesses sell
services and products through our site & app and a set fee is used for Advertising Space on website