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@mighty Market Promotion Management Jul 2019
@mighty Market Promotion Management Jul 2019
Rp 14,000 /US$
Application Needs Admixture Status Promotion Status
Customer Factory Operation Ratio (%)
Centrifuge Non-Centrifuge Competitors Kao Indonesia Chemicals KIC Promotion Status
Development Priority
1st (Target in 2Q) Consumption of Dosage Price Supply Dosage TP Cost (Price× Dosage Idea TP Cost
Production Steam Composi Cost (Price× (1)Monopoly, (2)Partial Share,
2nd(Target in 2H) Admixture (MT/Y) (Full Related Project Customer Need Running Consumption of Current Supply (%) (Rp/kg) Factory Visit Current (%) (Rp/kg) End-user Estimated Target Target Trial Result (Upper:Target/Below: Result) Pass=>Blue、Failed=>Red (%) (Rp/kg) Estimated (Rp/M3) Estimated
Capacity (M3/Y) tion Payment
3rd(Target in'17) Capacity) Production Admixture Vol (MT/y) Company
Type Product Name Frequency (3)Lost Share, (4)Historically No Market Sales Vol Type Product Price Promotion
Dosage) KIC MI% Agent Margin Products month to volume Trial Product Phase Trial Date End-user KIC MI% Agent Margin Task/Challenges to success Next Visit
Name
Dosage) Term supply, (5)NewFactory, Share (%) Name Plan
Non- (M3/Y) (MT/Y) Share (%) Price (/y) (MT/y) TP (Rp/kg) (Rp/M3) Diff (%) get biz (MT/y) Early Slump Idea TP Price (Rp/kg) Cost diff vs (%)
(kg/M3) (Rp/M3) Sales Office (6)Others (kg/M3) Strength Slump Flow Others Total (kg/M3) Competitors
Steam (US$/kg) (US$/kg) (RP/M3) Strength Retention (US$/kg) (Rp/kg)
108 0.90% 17,000 Jakarta K-250 in K-500 in 60±5cm >40 cm after 30" 0.90% 15,400 72,626
Smooth concrete 8hours 28days Next plan, will trial again w/ 21NA-3
Bogor PRECAST 30% PCE 360 surfaces 30% 108 SIKA PCE Viscorete 7090 80,172 0% 0 21NA-3 Mid of Jul '16 76 Girder-I Lab trial 25-Jul-16 16,800 22% 8% TS35%
100% 4.72 1.21 Jakarta K-110 ?? 62cm 5cm 4.72 1.10 (7,546)
264 0.70% ?? Jakarta Internal K-250 in 8hours K-600 in 28days 60 ± 5 cm 30" >50cm 0.70%
NORMET / approx. MIGHTY 21NA-
Pasuruan 275,000 PRECAST 30% PCE 330 Various projects 80% 264 BASF PCE #VALUE! 90days
5times
0% 0 #DIV/0! 4 Nov-16 70 GIRDER-I Trial by Oct WIII
100% 3 1.20 WIKA
88 NORMET /
Pasuruan Others 10% PCE 110 Others 80% 88
BASF PCE - 0% 0 #DIV/0!
100% 0
K-240 in K-600 in
147 1.40% 5,850 Jakarta 1.40% 7,490 53,165 6hours 28days 10±2cm 2-3cm after 15" 0.55% 16,100 47,250 Non sludge
Medan - Binjai SPUN PILES 50% NSF 491 Power Plant & Toll Road Non-sludge 100% 491 SIKA NSF Sika Powder 40,131 90days ± 15 times (2) Partial Share 70% 344 PCE 150SA-1 7,750 15% 3% 21NA-3 Agt-16 77 SPUN PILES Lab trial 26-May-16 17,500 29% 8% Submit sample 50 kg for plant trial
30% 6.86 0.42 Medan 6.86 0.535 13,034 Achieved ?? Achieved achieved 2.7 1.15 7,119
140,416 84 Jakarta
Medan - Binjai PRECAST 30% PCE 211 Elevated Railway 40% 84 NORMET PCE ?? 0% 0
100% Medan
High Early 42 Jakarta
Medan - Binjai RAILWAY SLEEPERS 20% PCE 140 Trans Sumatera Strength 30% 42 NORMET PCE ?? 0% 0
100% Medan
0 1.4% 5,500 Jakarta 0.80% 14,700 62,720 1.40% 5,740 41,160 Beg of
MAJALENGKA SPUN PILES 50% NSF 160 Patimban Project 100% 160 SIKA PCE Viscorete New 37,730 (3) Partial Share 100% 160 PCE M21NA-4 16,000 16% 8% 6,000 19% 4% Submitted sample ASAP Aug'16
Lower Cost 0% 6.86 0.39 Jakarta 3.92 1.050 24,990 6.86 0.41 3,430
Beg of jan
45,833 Production & 0 90-120 days 2016 (MRT
MAJALENGKA PRECAST 30% PCE 69 Achieve the 30% 21 NORMET PCE (3) Partial Share 100% 21 PCE M21NA-4 21NA-4
Project)
10 #DIV/0!
strength target 0%
7 0.70% 16,100 58,128 Achieve the early strength target. Beg of
MAJALENGKA BJR (RAILWAY SLEEPERS) 20% PCE 46 30% 14 NORMET PCE (3) Partial Share 50% 7 PCE M21NA-4 21NA-4 46 17,300 22% 7%
Lower Total production cost Aug'16
50% ?? ?? 3.36 1.15
161 1.40% 7,420 53,165
BOYOLALI SPUN PILES 70% NSF 459 Non-sludge 50% 230 SIKA NSF 30% 69 NSF 150SA-1 7,750 16% 4% #DIV/0!
70% 6.86 0.53
0
BOYOLALI 93,750 BJR (RAILWAY SLEEPERS) 15% NSF 70 Smooth surfaces 0% 0 SIKA NSF (1) Monopoly 100% 0 NSF #DIV/0!
0% 0 1.15
28 1.50% 7,420 60,450
BOYOLALI PRECAST (OTHERS) 15% PCE 70 Smooth surfaces 40% 28 CTI PCE 0% 0 NSF 150SA-1 7,750 15% 4% #DIV/0!
100% 7.8 0.53
Stable Slump 0
KOBE 41,666 PRECAST 100% PCE 208 Various projects retention 60% 125 Monopoly 100% 125 PCE M21N-1
0% 0
Pre-cast Concrete Admixture Market & Promotion Management Updated 10-Sep-19
Rp 14,000 /US$
WASKITA 201 0 0
CILEGON
SPUN PILES 50% PCE 313 Various Project Non-Sludge 80% 251 CTI PCE Historically no supply 20% 50 #DIV/0! Spun Piles Lab trial 13-Apr-16
(Bojonegara) 80% 0 -
145,800 M21NA-2 18-May 252
73
CILEGON Full slab &
FULL SLAB & GIRDER-I 50% PCE 365 Various Project HES 20% 73 CTI PCE Historically no supply 0% 0 Lab trial 12-Apr-16
(Bojonegara) Girder-I
100%
#REF!
Pre-cast Concrete Admixture Market & Promotion Management Updated 26-Nov-19
Rp 14,000 /US$
CIBITUNG reduced or 74 0.9% 16,800 Jakarta 90 - 120 21NA-3 TS 0.70% 15,400 56,595 0
ADHIMIX SPUN PILES 40% PCE 184 Various Projects 80% 147 BASF PCE GLENIUM 74,088 ±18times Partial Share 50% 74 PCE 16,500 28% 7% 0 #DIV/0!
non-sludge days 35%
CIBITUNG 50% 4.41 1.2 Jakarta 3.43 1.10 (17,493) 0
CIBITUNG 131,250 High early 112 1.00% 17,500 Jakarta 90 - 120 21NA-3 TS 0.90% 15,400 72,765
ADHIMIX CCSP 34% PCE 223 50% 112 BAS PCE 85,750 ±18times Partial Share 0% 0 PCE 16,500 28% 7%
CIBITUNG strength 100% 4.90 1.25 Jakarta days 35% 4.41 1.10 (12,985)
80,000 ± 180 days ±18 times (2) Partial Share --> 60% MIGHTY K-240 in 10 K-600 in 28 > 55 cm after
CIKARANG Elevated Railway - High early 27 1.0% 18,000 Jakarta 1% 16,100 87,500 Mid of July 65 ± 5 cm 1.00% 15,400 85,800 7% Already open PO M21NA-3 qty 6
JHS GIRDER BOX 40% PCE 166 40% 67 NEXCO PCE POLYNEX NP 93,600 60% 40 PCE M21N-1 17,500 30% 8% 21NA-3 83.2 Girder Box Plant Trial 18-May-16 hours days 30" 16,500 28%
Jakarta strength 2016 MT
CIKARANG 40% 5.20 1.29 Jakarta 5 1.15 (6,100) TS35% Achieved Achieved Achieved Achieved 5.2 1.10 (7,800)
CIKARANG 36 ?? 1% 16,100 84,000
JHS Others 20% PCE 72 50% 36 NEXCO PCE POLYNEX NP 0% 0 PCE M21N-1 17,500 30% 8%
CIKARANG 100% 4.8 1.15 ??
CAKUNG 135 1.0% 18,000 Jakarta 1% 14,000 84,875
JHS CCSP 30% PCE 270 50% 135 BASF PCE GLENIUM 87,300 0% 0 PCE M21N-1 17,500 30% 20%
CAKUNG 100% 4.85 1.29 Jakarta 4.85 1.15 (2,425)
CAKUNG High early 180 ?? Jakarta 1% 16,100 87,500
JHS SQUARE PILES 40% PCE 360 Private Project
strength.
50% 180 BASF PCE GLENIUM 0% 0 PCE M21N-1 17,500 30% 8%
CAKUNG 100% Jakarta 150 - 180 5 1.15
180,000 ± 18 times (2) Partial Share
CAKUNG 90 1.0% 18,000 Jakarta days 1% 16,100 84,875
JHS SHEET PILES 20% PCE 180 50% 90 BASF PCE GLENIUM 87,300 0% 0 PCE M21N-1 17,500 30% 8%
CAKUNG 100% 4.85 1.29 Jakarta 4.85 1.15 (2,425)
CAKUNG 18 ??
JHS Others 10% PCE 90 20% 18 BASF PCE GLENIUM 0% 0 PCE M21N-1
CAKUNG 100%
SURABAYA 20 1.20%
JHS SQUARE PILES 40% PCE 100 50% 50 NORMET PCE TANCEM 60% 30 PCE M21N-1
SURABAYA 40% 5.52
SURABAYA Project: 38 1.20%
JHS 50,000 GIRDER - I 30% PCE 75 Manado-Bitung Toll 50% 38 NORMET PCE TANCEM (2) PartiaL Share 0% 0 PCE M21N-1
SURABAYA 100% 5.88
Roads
SURABAYA 19 1.50%
JHS Others 30% PCE 75 50% 38 NORMET PCE TANCEM 50% 19 PCE M21N-1
SURABAYA 50% 8.1
ADHI SADANG 33 1.50% 5,880 47,288
SPUN PILES 40% PCE 111 Various Projects 30% 33 BASF PCE GLENIUM ?? Monopoly 0% 0 PCE M21N-1 6,500 23% 10%
BETON SADANG 100% 7.28 0.42 0
ADHI SADANG 56 1.50% 6,580 55,125
PIER HEAD 30% PCE 113 LRT - Jakarta 50% 56 BASF PCE GLENIUM Lost Market 0% 0 PCE 7,500 26% 12%
BETON SADANG 100% 7.35 0.47 0
SADANG 75,000 38
M 21N-1
1.50% 6,580 55,125
ADHI
SHEET PILES 20% PCE 75 Various Projects 50% 38 BASF PCE GLENIUM Monopoly 0% 0 PCE 7,500 0 12%
BETON SADANG 100% 7.35 0.47 0
ADHI SADANG 75
Others 40% PCE 150 LRT - Jakarta 50% 75 BASF PCE GLENIUM 0 0 PCE M 21NA-3
BETON SADANG 100%
HK - CILEGON 0
GIRDER -I 0% PCE 0 0% 0 BASF PCE 0% 0
ASTON
LISA 100%
CONCRET
SURABAYA Smooth 66 (3) Lost share due to price
E BOX CULVERT 40% NSF 132 50% 66 ADITON NSF 0% 0
SURABAYA ?? Surface 100% competition --> IDR
INDONESI
CONCRET
SURABAYA 5,000/Ltr.
A
E 66,000 CONCRETE PIPE 40% - 0 60% 0 ADITON NSF 0
SURABAYA
INDONESI
CONCRET
SURABAYA 20
E FASCADE & Others 20% NSF 66 30% 20 ADITON NSF 0% 0
SURABAYA 100%
INDONESI
DUSASPU CILEUNGSI
CONCRETE PIPE 40% - 96 ??
N CILEUNGSI
DUSASPU CILEUNGSI Smooth 0 SIKA /
100,000 BOX CULVERT 30% PCE 120 ?? PCE 0% 0
N CILEUNGSI Surface 100% BASF
DUSASPU CILEUNGSI 0 SIKA /
U-DITCH & OTHERS 30% PCE 120 ?? PCE 0% 0
N CILEUNGSI 100% BASF
CILEUNGSI
WITERA CONCRETE PIPE 40% - ?? ??
CILEUNGSI
CILEUNGSI
WITERA 25,000 BOX CULVERT 30% PCE 23 ?? ?? BASF
CILEUNGSI
CILEUNGSI
WITERA U-DITCH & OTHERS 30% NSF 45 ?? ??
CILEUNGSI
61
OTHERS PRECAST 50% NSF 175 50% 88 SIKA, NSF (2) Partial Share 30% 26
70% BASF,
50,000 NEXCO,
44 CTI,
OTHERS PRECAST 50% PCE 125 50% 63 ADITON PCE (2) Partial Share 30% 19
70%
KELAPA
ADHI High Early 84
GADING 19,200 GIRDER BOX 100% PCE 150 6-inner Toll Roads 80% 120 CTI PCE M150S Sep. 2018 20 Girder Box Lab 8/8/2018 NA FC40 Achieve
BETON Strength 70%
0 #VALUE!
Kapasitas Produksi WTON & WSBP
31-Aug-20
3,700,000 1,541,667
28%