REVIEWER IN MIL Informal

TEXT AND MEDIA INFORMATION ⮚ Come from personal opinions or

views
What is text?
TEXT AS VISUAL
⮚ Simple & flexible format of
presenting information or conveying Calligraphy – writing letters
ideas whether hand-written printed or
Lettering – drawing letters
displayed on-screen (CHED MIL)
Typography – creation & usage
⮚ Any “human-readable sequence of
of physical characters that are
characters” that can form intelligible
reusable.
words (rouse, 2015)
Typerface
Text information
⮚ Refers to the representation or style
⮚ Information communicated through
of a text in the digital format
text (Bautista, Jr. & Ignacio, 2016)
⮚ Also called font, font type or type
Text media
⮚ Usually compromised of alphabets,
⮚ Vessel that communicates text
numbers, punctuation marks,
information to a receiver (Bautista &
symbols and other special
Ignacio, 2016)
characters.
Text-based material
SERIF
Formal
⮚ Connotes formality and
⮚ Created and distributed by readability
established institutions and go
⮚ Used for body text of books,
through a rigorous process of editing
newspapers, magazines and
or evaluation and are usually
research publication
governed by censorship of the state.
⮚ Gives a classic or elegant look
when used for the title heading
EXAMPLES: ⮚ Can be used for large
advertising sign or billboards
⮚ Times new roman
EXAMPLES:
⮚ Garamond
⮚ Rockwell
⮚ Baskerville
⮚ Playbill
⮚ Century schoolbook
⮚ Bernard MT condensed
SANS SERIF
SCRIPT
⮚ Brings a clean or minimalist look
⮚ Draws much attention to itself
⮚ Used for clear and dirext meaning
because of its brush-like strokes
of text such as road signage,
building directory or nutrition facts ⮚ Must be used sparingly and not to
be used in large body text
⮚ Gives a modern look and is used
primarily in webpages design ⮚ Usually used in wedding invitation
cars and other formal events
EXAMPLES:
EXAMPLES:
⮚ Helvetica

⮚ Arial ⮚ Edvardian

⮚ Calibri ⮚ Vladimir

⮚ Tahoma ⮚ Kunstler s

⮚ Verdana Decorative

SLAB SERIF ⮚ Caters to a wide variety of

emotions (e.g. celebration, fear,
⮚ Carries a solid or heavy look
horror) or themes (e.g, circus,
text
holidays, summer, kiddie)

EXAMPLES:
 ⮚ Chiller ⮚ Conscious effort to organize the
different text elements in a page

⮚ Jokerman

⮚ Curlz MT

EMPHASIS REPETITION

⮚ Importance or value given to a ⮚ Consistency of elements and the

part of the text-based content unity of the entire design

⮚ Make the text bold ⮚ Encourages the used of repeating

typerfaces within the page
⮚ Italicized
CONTRAST
⮚ Have a heavier weight
⮚ Creates visual interest to text
⮚ Darkened or lightened
elements
⮚ Enlarged
⮚ Achieved when to elements are
ALIGNMENT different from each other

⮚ How text is positioned

⮚ Left, right, center / justified

PROXIMITY

⮚ How near or far are the text

elements from each other.

⮚ When two things are closely

related, they should be placed
together.

ORGANIZATION