HYUNDAI PRODUCT DESIGN

What makes Hyundai unique?

The company has established a reputation for quality,

craftsmanship and reliability, and regularly wins praise in
Europe for its unique Five Year Unlimited Mileage Warranty.
But the main reason customers choose Hyundai cars is
design.
Car designs created with your feelings in mind

Hyundai Motor’s innovative vehicle designs are based on a

principle called “Sensuous Sportiness”. By ensuring that we
maximize people’s emotional values in harmony with a
rigorous sense of proportion, structure, styling, and
technology, we produce cars that meet and usually exceed,
even the most demanding aesthetic choices of our
customers.

Factors of design
A prime example of this method of conceptualizing a
vehicle’s design is found in the Hyundai Motor “Cascading
Grille,” which can be interpreted as being a reflection of the
pride and confidence that we take in our vehicles. The
design was inspired by the flow of molten metal contained
within a blast furnace when combined with the elegant lines
of classical Korean pottery. The way that it narrows
downwards to create a sense of power and speed is
especially noteworthy. We plan to apply the Cascading
Grille to all our vehicles going forward, beginning with our
new i30 and Grandeur IG models.

Innovation by design

In line with Hyundai’s “Sensuous Sportiness” design

philosophy, the new concept embodies a beautiful
silhouette accentuated by graceful curves flowing over
broad rear flanks that provide excellent aerodynamics. The
boat-tail line is complemented by pixel lamp taillights.
‘Prophecy’ does not follow trends. It accentuates timeless
beauty that will stand the test of time. The name “Prophecy”
reflects the concept’s purpose, defining the direction of
future Hyundai designs, while establishing itself as a design
icon for Hyundai’s EV lineup. The visionary concept is
expanding on the era-defining example set by last year’s
“45” concept EV with its clean lines and minimalistic
structures. The application of Hyundai’s Sensuous
Sportiness design philosophy is evident in the voluptuous
side section which is cut by a clean and simple One Curve
streamline. This underlines the timelessness of its design.
Furthermore, the design provides excellent aerodynamics, a
characteristic indispensable to EVs. The propeller shapes
embedded in the vehicle’s wheel compel air to be drawn in
and flow down the side of the body like water over a stone.
The rear spoiler complements this effect by harnessing
downforce that aids vehicle stability. The transparent acrylic
material provides a clear view of the functional components
inside. This intentional design feature is calling attention to
the functional beauty of the components. Prophecy’s
identity as an EV extends to the underbody where wide air
intake takes fresh air to cool the batteries more effectively.
The interior of “Prophecy” is not a conventional automotive
interior but a lifestyle space of refinement and comfort
which provides customers with a warm welcome.
“Prophecy” also utilises autonomous driving technology.
Instead of a steering wheel, joysticks provide a completely
new driving experience. Design changes that have been
enabled by the use of joysticks offer more visual freedom to
passengers. In a comfortably position, all that the
passengers see the horizontal pillar-to-pillar display and are
are able to enjoy content shown on the display. The name
“Prophecy” reflects the concept’s purpose, as it signifies a
bright future for both Hyundai’s designs as well as
innovative mobility solutions for the EV customers of
tomorrow.
Vision

Vision T Hybrid Plug-in SUV Concept is an innovative,

eco-focused, compact SUV design with functional dynamism as
a core concept vision. The Vision T is the seventh in a series of
Hyundai Design Center concepts expressing Hyundai’s
evolving Sensuous Sportiness global design language.
We pursue innovative solutions in design and add emotional
value to our product experience through sensuous sportiness
design language.
The SUV concept is powered by a plug-in hybrid powertrain
indicating its eco-lifestyle focus and inherent balance with the
environment in which it is driven. Guided by Hyundai’s
Sensuous Sportiness design principle, Vision T design themes
revolve around the concept of Dynamism and as such, the
Vision T Concept aspires to be on the cutting edge of the most
dynamic SUV designs. It is a vision of the new urban
adventurer SUV design direction.
Two derivative sub-themes of the dynamism fundamental
design concept are Parametric Fantasy and Transcendent
Connectivity. Charisma is added with the evolution of a Hidden
Signature Lamp derived from the Le Fil Rouge and Grandeur
Face Lift. When the powertrain is started, the dark-chrome
matte hue of the integrated hidden signature headlamp system
features a half-mirror system that has a chromium appearance,
which transforms into functional lighting on demand. Hyundai
designers elevated the appeal of luminous parametric design
through hidden DRLs, while the hidden signature lamp
represents the next generation of this Hyundai design
innovation.
The Vision T charging port is located on the passenger side
rear quarter panel and features a sliding cover. When charging,
“Blue Drive” is illuminated, indicating the system is actively
charging. The battery state of charge is also visually indicated
externally in a metered, circular light cluster, creating a
complete circle appearance when fully charged

Advent of smart cars

The age of smart cars is approaching fast as automobiles are

increasingly making full use of electronic technology
developments. There are already cars out there which can
drive themselves, automatically adjust speed and maneuver
into the hard shoulder in emergency situations.

Smart Traffic Jam Assist

In stop-and-go traffic, Traffic Jam Assist monitors the road
ahead with steering assist control and automatically maintains
a safe distance behind the car in front, accelerating and
decelerating as traffic allows at a steady speed.

Night View
The advanced feature of the real-time camera display provides
the driver with optimized road visibility and enhanced safety for
nighttime driving conditions.

Highway Driving Assist

Designed to enhance the driving support system, Highway
Driving Assist System integrates longitudinal and lateral control
for the speed range under 150kph and assists driver steering
while keeping the vehicle at a safe distance with Advanced
Smart Cruise Control (ASCC) for a more efficient and safer
driving on a highway.

Driver State Monitoring

Driver State Monitoring system monitors any signs of driver’s
drowsiness, fatigue or distraction to effectively protect the driver
from dangerous situations by triggering an alarm at an
appropriate time.

Remote Parking Assist System

Without driver in the vehicle, parallel and diagonal parking can
be completed with a single smart key.

With automated steering, braking and changing direction aid

system, the vehicle finishes parking itself while driver pushing
single smart key button.

Smart Blind Spot Detection

Warns the driver and actively controls the vehicle when the
possibility of lateral collision accident is higher than threshold.

Augmented Reality
New integration of real camera footage enables 3D Navigation
for a better driving experience.

Motion Recognition
Hyundai’s latest three-dimensional hand gesture recognition
gives the driver greater control of multiple features.
Developed from the first Haptic Steering Wheel Switch in 2012,
the driver can take greater control of multiple features at the
same time with the latest three-dimensional hand gesture
recognition.