PALINDROME ADVISORS

June 2011 | NEWSLETTER

Picture Credit: Laura Tyrer, Dec 2010

Our Very First Newsletter

Changing How Leaders Give Back | Table of Contents

Shes The First: A Palindrome Match Story Advisor Spotlight: Greg Feller and Eric Thurber Nonprot Spotlight: Paraag Marathe and Andreas Voice Foundation Partner Features: Exciting Stories from our Nonprot Partners Staying Connected: Spread Our Message on Facebook/Twitter A Letter from the Palindrome Team: Updates and Next Steps 1

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Photo: Christen Brandt (L), Executive Director, and Tammy Tibbetts (R), Founder/President, at GIRLS WHO ROCK on Friday June 10th, photo by Marc Hall

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Girls Who Rock! A Palindrome Match Story

Q & A with Founder and President of Shes the First Tammy Tibbetts
How did you hear about Palindrome? I heard about Palindrome through an article in The Wall Street Journal.! What were your specic board needs? We were looking to expand our board with expertise from the nancial and business sector. How have you communicated with your matched board members? Tell us about some of your preliminary discussion. I met with Evelyn Rusli and Lauren Heiser after work in New York City, and gave them the crash course in what She's the First is all about, how far we've grown and our vision for the future. At the time we met, a couple weeks ago, I was gearing up for the biggest fundraiser of She's the First, the GIRLS WHO ROCK concert -- Evelyn attended with a friend and Lauren donated to our online campaign. We are so grateful for their immediate support! We are meeting again to debrief and talk about how to start tackling our next biggest challenge: corporate sponsorship and stronger donation campaigns, with better use of technology on our website. They are invited to attend the next Board meeting in August to meet our current members and discuss the next steps!

What is the mission of Shes the First? Shes the First is a not-for-prot that sponsors girls education in the developing world. We encourage people, especially Millennials, to creatively fundraise for girls sponsorships with their online and ofine social networks. For sponsors, Shes the First provides community, leadership opportunities, and a sense of global citizenship. For underprivileged girls, a sponsorship is life-changing: Most will be the rst in their families to graduate.

How has Palindrome helped so far and how do you hope to engage with us in the future? This is just the beginning -- I look forward to learning best practices that other Boards have developed and growing our organization with the new talent that Palindrome has brought our way!

PALINDROMEADVISORS JUNE 2011 | NEWSLETTER

ADVISOR SPOTLIGHT
Greg Feller Matched with: Helen Keller International
Testimonial

I heard about Palindrome from Zaw Thet who I know and respect from the technology industry. I wanted to get involved with Palindrome because of their unique model of matching people who have specic capabilities and expertise with organizations who truly need and can benet from these skills. It ultimately allows individuals to contribute in immediate and meaningful ways to worthy organizations which they wouldn't otherwise know about. I was matched with Helen Keller International (HKI). HKI is an amazing organization that was founded in 1915 and is dedicated to saving sight

and lives around the world by addressing malnutrition and other causes of blindness. HKI was specically looking for someone with a combination of nance and technology backgrounds. My initiatives are still being dened but they are likely to include: (1) assisting in broadening out the donor base and reaching more individual donors, (2) working through some complex nancial issues, and (3) helping them think through technology opportunities which can further extend the global reach of the HKI organization.The on-boarding process has involved meeting a number of the board members and the senior management team.I also was able to attend their annual gala event last month, which was a great way of getting a feel for the organization, its mission, its team and its donors.

Managing Director and Co-Head of the Technology Group at Citadel Securities

Managing Director, Three Bridge Wealth Advisors

partnership with Communities in Schools (CIS) in 1996. CIS started as a small grassroots movement in a few cities led by Bill Milliken - one of the nation's Testimonial foremost pioneers in the movement to give young people the help they need to Having grown up in Nebraska, the graduate from high school and go on to intersection of football and childrens rewarding careers. Palindrome not only education is of utmost importance to me. facilitated the match but also stood by The Palindrome Team had no problem throughout the on-boarding process, nding both a cause I was passionate allowing me to meet the board members about and a partner that could utilize the of the organization and attend a skills I brought to the table. In the nance graduation event that made me feel right world, it is incredibly hard to give back at home. I am looking forward to having beyond a paycheck, Palindrome has an impact on the organization this year redened this process for me allowing and getting to know more advisors me to structure my engagement with the through the incredible community the nonprot world. The San Francisco 49ers Palindrome Team has brought together. Academy was established through a

Eric Thurber Matched with: The San Francisco 49ers Academy

PALINDROMEADVISORS JUNE 2011 | NEWSLETTER

NONPROFIT SPOTLIGHT
Andreas Voice Foundation Matched with: Paraag Marathe, Chief Operating Officer - San Francisco 49ers

Testimonial (Tom and Doris Smelter, President and Board Members)

Pledge program several months ago and were lucky enough to be matched with Paraag. I was greatly impressed by Paraag's passionate desire to help I and our Foundation are thrilled to announce the others by sharing what he's learned through his convergence of two exciting events that took place sister's battle and tragic death due to Anorexia. He due to the help of Palindrome Advisors: Our generously and courageously agreed to express these fundraising Napa NEDA Walk on Saturday June lessons to a much larger audience at our upcoming 11th and the addition to our nonprots Board of Napa NEDA Walk.Together we have set incredible Paraag Marathe, the Chief Operating Ofcer for the goals to help spread awareness around Anorexia and San Francisco 49ers. We applied to the Palindrome

Paraag Marathe (L) and Tom and Doris Smelter (R), President and Board Members, Andreas Voice Foundation at the Napa NEDA Walk on June 11th 2011

PALINDROMEADVISORS JUNE 2011 | NEWSLETTER

PARTNER FEATURES
Chairman Zaw Thet Chosen as 1 of 10 entrepreneurs in UN Foundations inaugural class of the Global Entrepreneurs Council
This past April, Palindromes very own Zaw Thet was chosen by the United Nations Foundation as 1 of 10 entrepreneurs in their inaugural class of the Global Entrepreneurs Council. The Global Entrepreneurs Council is comprised of members representing various industries including the corporate sector, creative community, and media world with a proven track record of entrepreneurship, philanthropy, and advocacy on global issues. The Global Entrepreneurs Council was born out of the idea that that young executives and business leaders play a vital role in the future of philanthropy. The Council will work closely with the UN Foundation to bring innovation and a new generation of supporters to the UN to increase the impact of its work on issues ranging from climate change, to supporting adolescent girls and strengthening global health.

After School All-Stars Expands CampUs to Seven Cities

After a very successful launch of the program last year, this summer almost 400 After-School All-Stars students will be participating in CampUs, a middle to high school transition program created to better support 8th graders as they enter high school in the fall. ASAS students rising 9th graders from ten chapters hosting CampUs (ASAS Atlanta, Bay Area, Columbus, Hawaii, Las Vegas, Los Angeles, New York, Orlando, San Diego and South Florida), will participate in an intensive program on college campuses in their respective cities. Students will live in college dorms for the week and participate in daily classes on high school and study skills, college and the application process, leadership and sports-based youth development. !The camps will also include nightly career panels, a community service project, and mentoring sessions with successful high school and college students.

PALINDROMEADVISORS JUNE 2011 | NEWSLETTER

STAYING CONNECTED
Get Others Involved
Goal: Grow advisors by at least 50 more people in order to match new nonprofit partners that are growing rapidly
How you can help: Refer 10 people you think would make great additions to the Advisor family. Email Anna Khan (anna@palindromeadvisors.org) by July 15th 2011. Share our application links! Advisor application Startup application Non-prot application

Help Spread Our Message

Goal: Post updates on Facebook and Twitter regarding your involvement with Palindrome
Presence on Facebook and Twitter is essential for helping spread our message and encouraging the community to discuss pertinent issues in the nonprot world. Please tweet about your involvement and share the advisor links on the left. We need your support.

News & Tips from Around the Nonprofit World

I.R.S. Ends Exemptions for 275,000 Nonprofits The I.R.S. announced...that it had revoked the tax exemptions of 275,000 nonprot organizations after they did not meet legal requirements to le annual tax forms. The action shrinks the nations nonprot sector by roughly 17 percent, to about 1.3 million charities, trade associations, membership groups and labor unions. They were also recently mentioned in The Nonprot Quarterly. Read the full article here.

Saving Promise: A Story We Deeply Care About

Saving Promise recently applied for our Palindrome Pledge program and we were overwhelmed with emotion after reading about their vision, mission and Read the full NYTimes article here. For a list of the cause. The organization hopes to lead the movement nonprots that had their tax exemptions revoked, go against global domestic violence and transform how here. the world views and responds to domestic violence. Crowdrise Offers Valuable Tools for Nonprofits Through research, awareness and action, they seek to: 1) Re-energize research, 2) Reform advocacy, 3) Reshape the public perception, 4) Raise a greater level We met with the Crowdrise team and were fascinated of awareness, and 5) Reduce the countless individuals, with the phenomenal fundraising tool they have families and communities that are affected by domestic created for charities. All nonprots struggle to raise money but Crowdrise allows the fundraising process violence. If you are interested in joining their board to become seamless and socially integrated (a necessity please contact us. in todays social media driven world. Visit their How it Works page to start now.

PALINDROMEADVISORS JUNE 2011 | NEWSLETTER

PALINDROME LETTER
The past several months have been nothing short of amazing here at Palindrome Advisors. In March, we announced our Palindrome Pledge program, where over a hundred top industry leaders made a commitment to change the way they give back to the nonprot sector. In April, we announced our partnership with the White Houses new Startup America initiative called Palindrome Startups, which matches our advisors with young companies and rst-time entrepreneurs. Since May, we have been working diligently to match our incredible advisors with our equally incredible nonprots. It is still an ongoing process, as we want to ensure the facilitation of the best matches possible. Palindrome word. As featured, Zaw was chosen by the United Nations Foundation to their inaugural class of global entrepreneurs council. Additionally, he is scheduled to speak at the Guardian Activate Summit in London, which convenes leaders from all over the globe attempting to change the world through media and technology. Read his interview here. More excitement is around the corner, including our July Movie Night, Board Luncheon and Annual Summit (Stay tuned for exact dates.) Finally, in addition to serving the needs of our nonprot and advisor partners, we have also committed to our internal development as an organization. As such, by the end of 2011, we hope to hire a full-time staff to oversee advisor relations, nonprot outreach, and strategic development. It is our hope that in doing so, we will be able to become a more effective organization bridging the gap between the nonprot and for-prot world. We are glad you are on board the journey with us as we strive to achieve this goal.

Indeed, Palindrome has great strides here in just the past three months. We have grown from 100 elite business leaders and 40 nonprot partners to a network of over 300 advisors and nonprots. We have hosted more than 5 advisor events and one nonprot conference bringing together members of the technology, media, advertising, and venture capital industries to work together towards change in the nonprot sector. Additionally, our Sincerely, founder Zaw Thet has been busy spreading the The Palindrome Team

Changing How Leaders Give Back

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