Amit Kumar Sharma

Address: 1001, Kukreja Emerald, Koparkhairane, Navi Mumbai (E), Thane - 400709
Contact: +91 9820353003; Email: amitsharma111@yahoo.com

SR. MANAGER – AD SALES & MARKETING MANAGEMENT PROFESSIONAL

PROFILE
 Seasoned and versatile professional with an experience of 20+ Years across Ad Sales, Marketing Management,
Strategic Alliances, Key Account Management, Brand Management, Public Relations and Sales Promotion activities
 Highly skilful in driving high-value revenue and profit plans, building prolific strategic alliances to position
organization for long-term profitability
 Good understanding of planning & strategizing marketing activations and promotional campaigns activities,
conducting market research, channel management, sales & network management and operational management
 Core strengths in analyzing complex business problems, evaluating solutions and implementation of corrective
measures whilst thrive in a deadline intensive environment, multi-task, perform under pressure and meet deadlines
 Exceptional communication, presentation & interpersonal skills with proficiency at grasping new concepts quickly &
utilize the same in a productive manner
 Result driven and focused with immaculate work habits, excellent time management and leadership skills

CORE COMPETENCIES
Marketing Management ~ Strategic Alliances ~ Account Management ~ Media Planning ~ Brand Development
~ Brand Management ~ Public Relations ~ Market Research & Analysis ~ Sales Promotion ~
Strategic Sales/Marketing ~ Vendor Management ~ Training & Development ~ Coordination/ Liaison ~
Strong Networking Skills ~ Communication Skills ~ Leadership Acumen

PROFESSIONAL EXPERIENCE

Media Brew APR 2020 till date

Media Consultant
 Integrated Brand Solution Agency which thrives on developing value-based brand solutions and content for its
clients involving various domains like, Sports, Fashion & lifestyle, and Health.

Free Press Journal JAN 2020 – MAR 2020

Senior Manager – Ad Sales
 Accomplish responsibility for the Ad sales - business governance, strategic planning, scaling and execution for
the business goals across West region.
 Category working on FMCG, Banking & Finance, Corporate Retail.

Diligent Media Corporation Ltd (DNA NEWSPAPER) JAN 2013 – OCT 2019
Senior Manager – Ad Sales
 Accomplish responsibility for the Ad sales - business governance, strategic planning, scaling and execution for
the business goals across West region.
 Spearheading team members & administering annual business volume.
 Overall responsible for developing a high quality client base by building strong relationships with key resources
and maintaining a balance between marketing initiatives, product profitability and cost to serve
  Analyzing high potential business areas, channelizing existing revenue streams and launching marketing
programs & events for engaging base & reducing value decay

HT MEDIA LTD MAR 2005 – DEC 2012

Senior Manager – Ad Sales
 Overall responsible for developing Real Estate Category.
 Generate new business and creating advertising solution.
 Profile selection and customization of New Clients
 Carrying out Deal Structuring & servicing the clients
 Oversaw the team vision, implemented strategic direction and executed workflow to regularize the company's
growth and focussed on acquiring new business including attainments of revenue targets
 Proposed potential business deals by contacting potential clients and developed key alliances whilst discovered
and explored opportunities to combat competition & sustain market leadership

MIDDAY INFOMEDIA LTD MAY 2000 – FEB 2005

Senior Executive – Ad Sales
 Selling advertisement for the group newspaper.
 Generating revenue for the newspaper by direct sales.
 Closely interacting with advertising agencies and corporate clients for future business.
 Have worked with different categories in the organization and was instrumental in the launch of special features
cell and the education pages for the publication.

TATA PRESS YELLOW PAGES DEC 1998 – DEC 1999

Sales Executive - Ad Sales
 Selling advertisement for the group newspaper.
 Generating revenue for the newspaper by direct sales.
 Closely interacting with advertising agencies and corporate clients for future business.
 Have worked with different categories in the organization and was instrumental in the launch of special features
cell and the education pages for the publication.

PROJECTION UNDERTAKEN
Punwire Telecom Services Ltd
 Project Highlights: Market Research to study Product Feasibility of Mobile Radio Trunking System for Punwire
Telecom Services Ltd in the Pune region.
 Duration: 2 Months

Maharashtra Herald
 Project highlights: Survey in Pune region to find reader ship profile and customer preferences. Survey of
advertising agencies in Pune region to find their opinion about Newspaper. Study to analyze newspaper contents
& Distribution.
 Duration: 2 Month

Grasim Industries Ltd. (Rajshree Cement)

 Project Highlights: Market Research to find out the channel distribution Effectiveness of Rajshree Cements in
Pune region & Suburbs.
 Duration: 1 Month
 EDUCATION / CERTIFICATIONS
 PGDBM (Specialization – Marketing & International Business), Symbiosis Institute of Management Studies, Pune,
1996-98 with A - Grade
 BA (Specialization - Math’s, Stats & Economics), Andhra University, 1993-96 with 1st Division

Languages known: English, Hind

References: Available on request