PMP MAN-MADE “PARADISE” FARM RESORT

Projected Income Statement

Annual Income

2021

Revenues P780,000

Cost of good sold P400,000

Gross Profit P380, 000

Operating expenses

Selling expenses P90,000

Interest Expense (income) P50,000

Marketing expenses P20,000

Utility Expenses P100,000

Total operating expenses P260,000

Net Income P120,000

A sufficient budget is required to carry out the marketing plan. PMP MAN-MADE
"PARADISE" FARM RESORT needed around 160,000 in order to carry out its marketing
plan. A marketing plan is important because it outlines a company's strategy for
marketing its products to customers. It also guarantees that marketing initiatives are
relevant and timely in order to fulfill a company's goals.