VGrowth

Group 11
Đỗ Minh Yến
Nguyễn Thị Lan Anh
Phạm Hương Quỳnh
Phạm Phương Thảo
Nguyễn Thu Thủy
Hoàng Doãn Hà Trang
 Table of Contents

01 Business Idea 02 Business Model

Canvas

03
03 SWOT analysis 04 Marketing Plan
01
Business
Idea
 Why do we have this idea ?

Traditional
VGrowth
farming

Base on experience

Low productivity Increase productivity

Unequal quality of crops Improve quality

Waste material Material-saving
 What we do ?

Prediction based on regression

Implementable?
models in Machine Learning

Collect data Analyze data

Predict
from sensors Build models
 What we do ?

3 functions

Sensor system
Supervising - Real-time data (temperature, humidity,
+
soil nutrient, pH …)
Application - Digitize crop location

Forecasting - Calculate needed materials (fertilizer,

water…)
- Automatically fertilize and water plants

Automation - Future crop conditions, pests,

environment and diseases
 02
Business
Model
Canvas
 Partner Activities Values Relation Customer
- Key partners: - Owners of big farms
- Platform development - Help farmers to plan - Online advertising
+ Farmers who own a big - Agricultural firms
(sensor system + and make the best - Dedicated customer
farm
application) decision about planting, assistance
+ Cooperatives
- Recruit an IT team irrigation, fertilization, - Frequently listen to
+ Department of
- Ad-campaigns pest control and crop customers’ feedbacks and
Agriculture and Rural
harvesting. make improvements
Development in each
- Solve the problems - Advertise and inform
region
relating to agriculture and customers about new
+ Investors and Lobbyists
labour workforce. features
+ Financial Partners
- Provide safe, clean and
Resources Channel
high quality products for
- Key suppliers:
- Financial capital customers, contributing to - Distribution channels
+ Agricultural input
- Gathered Data achieving SDGs with our key partners
businesses
+ Sensors Producers - Development team (main website, Facebook,
+ AI Incorporations (engineer, IT team and etc.)
other staffs) - Online Ad-Campaign
- Marketing and Sales - Industry Event
team - Core sales team

Cost Revenue
Fixed costs: Variable costs:
- Selling software and application packages: yearly price
- Wages for staffs - Sales costs
- Rent - Installation, repairs and maintenance
- Utilities - Inventory holding and warehousing costs
- App development cost
- Website managing cost
- Advertisement
 03
SWOT
analysis
 SWOT analysis
Strength
- Able to develop systems that are suitable for
Vietnamese farms' features (size...), software
recommending processes based on features of
Vietnamese agricultural products, our climates...,
compared to foreign products
Weakness
- Difficult to recruit high-qualified specialists
- Dependent on sensors suppliers who have low
loyalty
Opportunity
- Great likelihood of exporting products to foreign
countries.
- Great chances to cooperate with people from
diversified
companies and brands.
Threat
- Cost of technologies investment
- Lack of collected data of new cultivars
- Changes in AI, big data, machine learning and
new technology
- Big technology firms/ Agtech firms from other
countries can easily jump in the market
 Strategies
S-O strategies
- Make best use of natural and human resources
in Vietnam.
- Provide employment to surplus labour in
agricultural industry.
- Utilize the advantages relating to climate
features to produce seasonal fruits.
W-O strategies
- Cooperate with other companies to have a more
professional development team
- Export products to foreign countries to gain
more spendings on product development
S-T strategies
- Develop AI, big data, machine learning and new
technology that matches Vietnamese farms'
features
- Encourage the use of domestic high-tech
products
W-T strategies
- Find as many available resources as possible
- Renegotiate contracts with your vendors
04
Marketing
Plan
STP
4Ps
Segmentation
Field Geographic
- Ranch - Northern: Red river delta; Northwest; Northeast;
- Plantation Suburban of Hanoi
- Combination - Central: Central highlands; North Central; South
Central Coast
- The Southern: Mekong river delta/Southwest,
Scale Southeast, Waterways
- Farm economy
- Small farms

Targeting

Central
Farm highlands,
Plantation Economy Mekong
river delta
Positioning
Perceptual map

Product High cost

Nextfarm
- Quality product
- Long-range Smartfarm
- Damage
minimization
Short duration Long duration
- Cost-saving
- High-tech
Eplusi VGrowth

Low cost
PRODUCT PRICE
- Form: Application - Retail sensors

- 3 features: Supervision, - Price packages:

Prediction, Automation + 1 combo of 7 sensors: 15 millions VND
+ 3 combos of 7 sensors: 30 millions VND
+ From 4 combos: contact

PLACE PROMOTION
- Agriculture equipment - Product trial campaign
wholesalers
- Advertising on TV, website, Facebook page
- High-tech agricultural fairs
- High-tech agricultural fairs
- Online
- Local authorities
Thank you!