MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION

VIVEKANAND EDUCATION SOCIETY POLYTECHNIC

MICRO PROJECT
Academic year
2021-22

Prepare a report on Upstox and present its cost sheet

Program: Computer Engineering Program code: CO6I

Course: Entrepreneurship Development (EDE) Course code: 22032

Submitted by
Group 11

Submitted to
Mr. Santosh Mulye
 MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION

Certificate

This is to certify that Pranav Mhatre, Nipoon Dembwani, Chirag Santwani Roll No. 31,

32, 33 of Sixth Semester of Diploma in Computer Engineering of Institute, VES

Polytechnic (Code: 0004) have completed the Micro Project satisfactorily in Subject –

Entrepreneurship Development (22032) for the academic year 2021 – 2022 as

prescribed in the curriculum.

Place: Chembur, Mumbai – 71 Enrollment No: 1900040064-66

Date: Exam Seat No:

Subject Teacher Head of the Department Principal

Seal of
Institution
 INDEX

Academic year: 2021-22 Name of the faculty: Santosh Mulye

Program code: CO6I Course & course code: EDE (22032)

Name of the candidates: Pranav Mhatre, Nipoon Dembwani, Chirag Santwani

Roll No. 31, 32, 33 Enrollment No. 1900040064 – 1900040066

Sr. No Content Page No.

1 Project Proposal 4

2 Action plan 5

3 Resource required 5

4 Introduction 6

5 Actual Procedure 10

6 Output 10

7 Skills developed 13

8 Evaluation sheet 15
 Annexure I

Upstox and its Cost Sheet

1.0Aim of the Micro-Project

This Micro-Project aims at:
1. The main aim of this project is to make people aware why Upstox is one of the
best apps for Trading.
2. To understand how quick onboarding facility and easy accessibilty it provides.
3. It gives us a detailed information about all the stocks.
4. To give us a detailed knowledge about the cost sheet of this product.

2.0 Course Outcomes Addressed

CO1: Identify your entrepreneurial traits
CO2: Identify the business opportunity that suits you
CO3: Use support system to zero down to your business idea
CO4: Develop comprehensive business plan
CO5: Prepare plan to manage the enterprise effectively

3.0 Proposed Methodology

Step 1: Group formation

Step 2: Decide the business area based on market research and potential
Step 3: Divide the work between the group members.
Step 4: Get information of business plan. (ref. book & internet)
 Conduct competitive analysis(Market analysis)
 Describe your product or service
 Develop a marketing and sales strategy
 Financial plan and
projections Step5: Prepare final business plan
report
 4.0 Action Plan

SR. Planned Planned Name of

Details of activity
No. Start date Finish date ResponsibleTeam
Members
1 Finalization of project title & 20/2/2022 26/2/2022 All members
scope
Project definition and 27/2/2022 5/3/2022
2 All members
Design structure
3 Information gathering 6/3/2022 12/3/2022 All members
4 Division of tasks 13/3/2022 19/3/2022 All members
5 Preparing a presentation 20/3/2022 26/3/2022 All members
6 Report writing 27/3/2022` 2/4/2022 All members

5.0 Resources Required

Sr. No. Equipment Name with Broad Specification Remark (if any)
Hardware Computer System: Computer (i3-i5 preferable),
1
RAM minimum 2 GB and onwards
Operating System: Windows 7 or Later Version / LINUX version 5.0 -
2
or Later Version
3 Software: Document editors, Browser

Names of team members with roll number:

Roll number Name Enrolment

number
31 Pranav Mhatre 1900040064
32 Nipoon 1900040065
Dembwani
33 Chirag 1900040066
Santwani

Santosh Mulye
Name and Signature of Course Teacher
 Annexure II
Micro-Project Report
Upstox tyres and it’s Cost Sheet

Rationale:
Founded in 2011 by Shrini Viswanath, Ravi Kumar, and Kavitha Subramanian, Upstox is an India-
based brokerage firm located on 30th Floor, Sunshine Tower, Senapati Bapat Marg, Dadar (W),
Mumbai, Maharashtra 400013. The firm offers online stock trading services for long-term investors,
pro traders, and part-time traders through customized portfolio solutions.
Upstox is an online trading platform. Financial services provided are online from a remote location.
Using an online business model helps the company offer low-cost brokerage plans while keeping
operational costs minimal. The platform offers a range of trading features, including charting,
analysis, as well as trading. Upstox has gained partnerships with other investors such as Tiger Global,
Kalaari Capital, and Ratan Tata. The company is registered with stock exchanges such as NSE.

Upstox provides HTML-based trading solutions for investors with web/desktop, Android, and iOS
software systems. Their paid service, known as Upstox Pro, offers equity trading options along with
commodities and currency derivatives. Investors may use the following products, based on their
software system:
Upstox Pro Web—offers tools to help investors spot market trends through charting. Investors can
customize their charts with 100 + indicators. Investors can also place and review orders, keep their
trading system organized, and take advantage of other trading features to personalize their trading
experience.
Upstox Pro Mobile—lets investors trade through web and mobile platforms, and it is compatible with
iOS and Android mobile devices through an app download. Investors can chart, buy, sell, and get
price alerts while staying updated on their stocks.

2.0 Aim of Micro Project

This Micro-Project aims at:

1. The main aim of this project is to make people aware why Upstox is one of the best
apps for Trading.
2. To understand how quick onboarding facility and easy accessibilty it provides.
3. It gives us a detailed information about all the stocks.
4. To give us a detailed knowledge about the cost sheet of this product.

3.0 Course outcomes achieved.

CO1: Identify your entrepreneurial traits

CO2: Identify the business opportunity that suits you
CO3: Use support system to zero down to your business idea
CO4: Develop comprehensive business plan
CO5: Prepare plan to manage the enterprise effectively
4.0 Literature review
The legendary Warren Buffett once said that every investor can be a research analyst. All that they need
to do is to ask some very probing questions about the company. When you buy a stock, you actually
buy a part of the company behind the stock! So you buy the company’s products, its strategy, its
management quality and its future prospects. Stock research is all about understanding the company
behind the stock in elaborate detail. Here is your guide.

How good is the future of the business?

That is where it all begins. When you buy a company’s stock, you buy for the future. As Buffett put it,
“If the past is all that mattered, then archaeologists would be the wealthiest persons in the world.” As an
investor, you need to ask some tough questions. Does the company operate in a high-growth business or
stable business? Is the demand for the products cyclical or round-the-year? What are the big ideas the
company has to increase profits?

A company is as good as the cash flows it generates

In warfare, a victory that comes at a huge cost is as good as a defeat. The same is true of growth too. If
the company is paying top dollar to buy market share, the question is what happens after three years.
Burning cash round-the-clock cannot go on forever. At some point, eyeballs and footfalls must translate
into profits for the company. Again, profits are not reflective of the actual cash flows of the company,
so focus on the operating cash flows generated.

Look at the risks in terms of existing and future competition

Not all competition is visible. Telecom in India was disrupted by an oil and gas company. Sometimes
competition comes from disruptive products. Hero Honda disrupted the two-wheeler industry with
focus on motorbikes and fuel efficiency. Look at the way ecommerce companies and discount brokers
have disrupted retail and financial services respectively. As an investor, watch out for such potential
risks.
UPSTOX:
Our aim is to make cutting-edge trading software accessible to every citizen of India so that trading and
investing in the stock markets is possible for all. We then changed our brand name to Upstox in 2016.

There are trillions of rupees of wealth in India, lying in unproductive assets, losing value over time. We
will help millions of Indians do better with their wealth.
We will help them participate confidently in the public markets and build generational wealth through
the power of compounding.
We will help them invest by providing the right financial education to make the right investment
decisions at the right time.
We will do this through a seamless digital platform that will bring together the best of cutting-edge
technology, intuitive design, ease and safety.
Story:
We have been in the business of building wealth for our customers for over a decade. Ravi, Shrini and
Raghu had spent most of their lives in the United States where they had started multiple companies
together. One of their annual family trips to India in 2009 turned into a life changing moment when
they saw the tremendous potential in the Indian market - back then, the equity market participation in
India was just 2%.

So Upstox was born in 2009 (then known as RKSV) in a small apartment in Delhi, serving a small
cohort of customers, helping them grow their investments in the public markets. We then moved to
Mumbai, and momentum grew. Thousands of customers joined us purely through word of mouth.
Kavitha joined the team a few years into our journey and supercharged our growth, strategy, finance
and operations. This was the beginning of our exponential scaling.

We kept innovating at the cutting edge of fintech, even before fintech was a thing! We were the first in
the industry to launch unlimited trading plans at a fixed price.

Another first was going completely paperless for our onboarding back in 2016. Thanks to the ‘financial
superhighway’ innovation of the government (the push for digital identity via Aadhar and eKYC and
the push for digital payments), our scale grew by orders of magnitude.

We expanded our proposition from India to Bharat, with 70% of our new users coming from Tier 2 / 3
markets. This exponential growth came because of reducing barriers to entry to all customers. In 2021,
we took this rocketship to the moon with our partnership with the Indian Premier League (IPL). In
2020, we had crossed a cumulative number of a million customers, and in 2021, we added the same
number in a single month! Our first nationwide partnership with the world’s largest cricketing league
along with our mass media campaign made us a household brand across the country.

We are just getting started, and we will continue to build for every Indian’s prosperity.
Products:
Upstox provides HTML-based trading solutions for investors with web/desktop, Android, and iOS
software systems. Their paid service, known as Upstox Pro, offers equity trading options along with
commodities and currency derivatives. Investors may use the following products, based on their
software system.
Upstox Pro Web—offers tools to help investors spot market trends through charting. Investors can
customize their charts with 100 + indicators. Investors can also place and review orders, keep their
trading system organized, and take advantage of other trading features to personalize their trading
experience.
Upstox Pro Mobile—lets investors trade through web and mobile platforms, and it is compatible with
iOS and Android mobile devices through an app download. Investors can chart, buy, sell, and get price
alerts while staying updated on their stocks.

Upstox provides investing options through stocks, mutual funds, IPOs, and F&O. These options include
brokerage charges set at a flat fee. The company also provides investment tools, such as a brokerage
calculator, span calculator, and an options strategy builder to help personalize the online trading
experience.
Timeline:
September 2019
Upstox raises a $25,000,000 venture round from Tiger Global Management.

February 2016
Upstox raises a Series A round with Kalaari Capital, Ratan Tata, and GVK Davix to expedite tech
operations.

February 2016
Upstox creates Upstox Pro platform for mobile trading under the Upstox banner.

January 2016
Upstox raises a $4,000,000 series A round from GVK Davix Technologies and Kalaari Capital.

September 2014
Upstox contributes over 1% of traded turnover at NSE.

January 2012
Upstox becomes first in the industry to launch fixed price unlimited trading plans.

May 2011
Upstox was founded by Shrini Viswanath, Ravi Kumar and Kavitha Subramanian.

Here are a few reasons you should choose Upstox:

1. Best trading application so far. Excellent user interface. Easy to search for stocks.
2. One of the best trading platform. Smooth UI. All that you need for efficient trading .
3. A reliable app and highly trustworthy. No one should avoid such benefir of taking such a good
advantage from suvh a good service.
Cost Sheet:
A cost sheet is a statement that shows the various components of total cost for a product and shows
previous data for comparison. You can deduce the ideal selling price of a product based on the cost
sheet.
A cost sheet document can be prepared either by using historical cost or by referring to estimated costs.
A historical cost sheet is prepared based on the actual cost incurred for a product. An estimated cost
sheet, on the other hand, is prepared based on estimated cost just before the production begins.

Importance and objectives of cost sheet

Cost sheets help with a number of essential business processes:

1. Determining cost: The main objective of the cost sheet is to obtain an accurate product cost. It gives
you both the total cost and cost per unit of a product.

2. Fixing selling price: In order to fix the selling price of a product, you need to create a cost sheet so
you can see the details of its production cost.

3. Cost comparison: It helps the management compare the current cost of a product with a previous per
unit cost for the same product. Comparing the costs helps management take corrective measures if costs
have increased.

4. Cost control: The cost sheet is an important document for a manufacturing unit, as it helps in
controlling production costs. Using an estimated cost sheet aids in monitoring labour, material and
overhead costs at each step of production.

.
 5.0 Actual Procedure Followed
 First we decided the topic of the micro-project.
 Then we composed information about the advertisement.
 Report of the project was prepared after gathering information, using MS Word.
 With the poised information, a rough report was prepared.
 After enough information was collected, the suitable information was revised and
selectively arranged as per the need of the project.
 After that the revised information was put together in the finalized report.

6.0 Actual Resources Used

Sr. Remark (if

Equipment Name with Broad Specification
No. any)
1 Hardware Computer System: i3 9th gen 3.60 GHz, 8GB RAM, 1 TB HDD

2 Operating System: Windows 10 Pro

-
3 Software: MS Word, Google Chrome Browser, Canva

4 Internet connection with 30 MBPS speed

7.0 Skill Developed/learning out of this Micro-Project

The following skills were developed-

1. Leadership Skill: Leadership quality is one of the most important skills required to run a
successful business.

2. Teamwork: Learned to work in a team and boost individual confidence.

3. Time Management: Timely completion of micro project as scheduled.

4. Data Analysis: Market analysis

5. Technical writing: Preparing a report of the proposed plan and final report.
8.0 Benefits of writing Business Plan

1. Set Priorities. You can’t do everything. Business planning helps you keep track of the right
things, and the most important things. Allocate your time, effort, and resources strategically.
2. Manage change. With good planning process you regularly review assumptions, track
progress, and catch new developments so you can adjust. Plan vs. actual analysis is a
dashboard, and adjusting the plan is steering.
3. Develop accountability. Good planning process sets expectations and tracks results. It’s a tool
for regular review of what’s expected and what happened.

9.0 Output of micro project

Upstox is not free. It charges brokerage fee at flat Rs 20 per executed order across all
segments and exchanges. In addition, customers have to pay government taxes,
exchange turnover charges, demat debit transaction fees etc. Note: Other discount
brokers like Zerodha offers brokerage-free equity delivery trades.
‘

–
 Suggested Rubric for Assessment of Micro- Annexure – III

Project

S. Characteristic to Poor Average Good Excellent

No. be assessed ( Marks 1 - 3 ) ( Marks 4 - 5 ) ( Marks 6 - 8 ) ( Marks 9- 10 )
Relevance to the Relate to very Related to some Take care of at-least Take care of more
1
course few LOs LOs one CO than one CO
Not more than At-least 5
Literature review / About 10 relevant
two sources relevant At –least 7 relevant
2 information sources, most
very old sources, at sources, most latest
collection latest
reference least 2 latest
Completion of the
Completed less Completed 50 Completed 60 to Completed more
3 Target as per
than 50% to 60% 80% than 80 %
project proposal
Sufficient and
appropriate Sufficient and
Data neither Enough data
enough data appropriate enough
Analysis of Data organized nor collected and
generated but data generated which
4 and representation presented well sufficient and
not organized is organized and but
presenting data.
and not not used.
presented well.
Well assembled
Just assembled Well assembled and
with proper
Quality of Incomplete and some code functioning parts.
functioning
5 Prototype/Model Programming is not But no creativity in
parts..
code functioning design and use of
Creativity in
well. graphics function
design and use of
graphics
function
Nearly
Very short,
sufficient and Detailed, correct and
Details about Very detailed,
correct details clear description of
methods, and correct, clear
about methods, methods and
6 Report Preparation conclusions description of
and conclusion Conclusions.
omitted, some methods, and
but clarity is Sufficient Graphic
details are conclusions.
not there in Description.
wrong
presentation.
Major Includes major
information is information but Includes major Well organized,
Presentation of the not included, not well information and well includes major
7
micro project information is organized and organized but not information ,well
not well not presented presented well presented
organized. well
Replied to
Could not
considerable
reply to Replied properly to Replied most of
number of
8 Viva considerable considerable number the questions
questions but
number of of question. properly
not very
question. properly
 Micro Project Evaluation Sheet
Name of Student: Pranav Mhatre, Nipoon Dembwani, Chirag Santwani Enrollment No: 1900040064-66

Name of Program: Computer Engineering (CO6I) Semester: Sixth

Course Title: Entrepreneurship Development Course Code:

22032 Title of the Micro-Project: Report on Upstox and it’s Cost Sheet.

Course outcomes addressed:

1. Identify your entrepreneurial traits. [ ]
2. Identify the best business opportunities that suit you. [ ]
3. Use the support systems to zero down to your business idea. [ ]
4. Develop comprehensive business plans. [ ]
5. Prepare plans to manage the enterprise effectively. [ ]

Sr. Characteristic to be Poor

No. assessed ( Marks1- 3) Average Good Excellent Sub
(Marks 4-5) (Marks 6-8) ( Marks9-10) Total

(A) Process and Product Assessment (Convert Above Total marks out of 6 Marks)

1 Relevance to the course

2 Information Collection

Completion of the Target

3 as per project proposal

Analysis of Data and

4 representation

Quality of
5 Prototype/Model

6 Report Preparation

(B) Individual Presentation / Viva (Convert above total marks out of 4 marks)

7 Presentation

8 Defense

Roll No. Process and Product Assessment Individual Presentation / Viva Total Marks
 (6 Marks) (4 Marks) 10
31

32

33

Comments/Suggestions about team work/leadership/inter-personal communication (if any)

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Name and designation of the Teacher: Mr. Santosh Mulye (Lecturer)

Dated Signature: