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    QLG Strategy Deck

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    Angela Estillore
    This document provides a social media strategy for Quantum Leap Grow. It begins with an executive summary and agenda. There is then an analysis of the brand's current social media presence and competitors. The document outlines goals to create branding assets, launch social media accounts, and grow the brand's online community. It proposes a content plan and calendar as well as community management. Metrics and testing opportunities are also discussed to refine the strategic approach. The overarching goal is to help more people achieve career success using an effective social media strategy.

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    QLG Strategy Deck

    Uploaded by

    Angela Estillore
    24 views10 pages
    This document provides a social media strategy for Quantum Leap Grow. It begins with an executive summary and agenda. There is then an analysis of the brand's current social media presence and competitors. The document outlines goals to create branding assets, launch social media accounts, and grow the brand's online community. It proposes a content plan and calendar as well as community management. Metrics and testing opportunities are also discussed to refine the strategic approach. The overarching goal is to help more people achieve career success using an effective social media strategy.

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    This document provides a social media strategy for Quantum Leap Grow. It begins with an executive summary and agenda. There is then an analysis of the brand's current social media presence and competitors. The document outlines goals to create branding assets, launch social media accounts, and grow the brand's online community. It proposes a content plan and calendar as well as community management. Metrics and testing opportunities are also discussed to refine the strategic approach. The overarching goal is to help more people achieve career success using an effective social media strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    24 views10 pages

    QLG Strategy Deck

    Uploaded by

    Angela Estillore
    This document provides a social media strategy for Quantum Leap Grow. It begins with an executive summary and agenda. There is then an analysis of the brand's current social media presence and competitors. The document outlines goals to create branding assets, launch social media accounts, and grow the brand's online community. It proposes a content plan and calendar as well as community management. Metrics and testing opportunities are also discussed to refine the strategic approach. The overarching goal is to help more people achieve career success using an effective social media strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 10

    QUANTUM LEAP GROW

    Social Media Strategy Deck


    Executive Summary

    Agenda Where We Are Now

    Brand Analysis

    Competitor Analysis

    Where We Are Headed

    Strategic Plan
    Executive
    Quantum Leap Grow

    Are you ready to start living the life


    you always dreamed of? Are you

    Summary
    ready to take a quantum leap growth
    for your career? Do you want to
    make a career change and have no
    idea where to start off? Continue
    reading to find out how I can help you
    achieve your career goals.

    VISION?

    MISSION?
    Where We Are Now

    SOCIALS AUDIT
    Facebook
    - 620 page likes, 631 page follows
    - Post templates: None
    - Consistent Posting? No

    Instagram:

    Twitter:

    LinkedIn:

    Telegram:
    WEBSITE SOCIAL MEDIA CHANNELS
    CREATE A LOGO CREATE POSTING GRAPHIC TEMPLATES
    CREATE A BRANDING TEMPLATE CREATE POSTING CAPTION TEMPLATES
    SETUP BLOG POSTS (ORIGINAL CONTENT RESEARCH ON ALGORITHM
    AND REPOSTS) SETUP REACH TARGET
    SETUP WEBSITE PRODUCTS/BUSINESS SETUP WEBSITE PRODUCTS/BUSINESS
    OFFERS OFFERS
    COMMUNITY MANAGEMENT AND COMMUNITY
    BUILDING
    SOCIAL LISTENING AND COMPETITOR
    MONITORING

    Brand Analysis
    Competitor Analysis Back to Agenda Page


    Criteria/Feature Criteria/Feature Criteria/Feature Criteria/Feature

    Competitor 1


    Competitor 2


    Competitor 3


    Where We Are WEBSITE ROADMAP


    Launch Brand Logo

    Headed
    Launch Website
    Launch Products
    Launch Blog

    SOCIAL ROADMAP
    Launch Social Media accounts
    Launch Social Content
    Get verified across all social channels
    Grow channels
    Product launch content focuses
    Strategic Plan
    Investigate Test & Learn
    Baseline Strategic & Best Community Management &
    Content Production Opportunities for potential
    Practice Focuses Community Building
    untapped growth

    Effective use of brand Planned content calendar Engaging and responding Frequent content test &
    codes in social content based on the to audience interactions, learn, A/B testing,
    Channel algorithm recommended content Generate exposure for campaign testing,
    considerations for quantities from the Quantum Leap across the audience growth
    content, to ensure content previous slide. I crypto landscape and campaigns
    performs and is not recommend using beyond through Campaign testing and
    penalised by platform Hootsuite or Loomly for commenting and engaging ideation, recommend
    Refine, agree upon and this. with other pages, allowing test & learn time
    implement a consistent Daily reactive content - i.e. influencers, and brands and opportunities to
    social tone of voice Product/Platform Updates, Tracking audience growth formulate new ideas for
    Business Updates, News in accordance with each channel
    All content to be designed quarterly targets mapped Social Listening &
    with Quantum Leap Brand out on an agreed social Competitor Monitoring
    in mind media growth roadmap.
    End.

    Email
    aestillore1@gmail.com

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