THE BUSINESS MODEL CANVAS

Developed for: Developed by: Updated on:

Key Partnerships Key Activities Value Propositions Customer Relationship Customer Segments
Which partners Which expertise Which products What relationships will
What are my core What do you offer How do you reach Who are the most
and suppliers do I need? do you really you establish with the What are their
Who do I depend activities? customers? the customer? important
offer me added request? individual customer requirements?
on? customers?
value? What is segments? Personal?
indispensable? Virtual? Reserved? etc.
Are you interested?

Key Resources Channels

Which core Which "trumps" How do Which distribution
competences are do I hold? customers wish channels?
necessary? deliveries to be
Which resources effected?
are essential?

Cost Structure Revenue Streams

What cost structure is How much are
there? Which core customers prepared to
elements cause the pay? How does the
highest costs? customer wish to pay?
How will revenues be
generated?

© iManagement • dr. s.imboden • www.2iManagement.ch Source: Osterwalder&Pigneur

(c) S.Imboden Seite 1 von 2
 Your logo:

© iManagement • dr. s.imboden • www.2iManagement.ch