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Stegetic 1
Stegetic 1
GBPAviGg
I‡cb ¯‹zj
‡Kv©m †KvW : GBPAviGg-2201
welh bvg : ‡KŠkjMZ gvbe m¤ú` e¨e¯’vcbv
AvÂwjK ÷vwW †m›Uvi: Lyjbv
wUD‡Uvwiqvj †m›Uvi : AvRg Lvb miKvix Kgv©m K‡jR ,Lyjbv
G¨vmvBb‡g›U wUGgG-1
1 wP‡Gi gva¨‡g ‡KŠkjMZ gvbe m¤ú` e¨e¯’vcbvi 5-wc m¤ú©‡K eY©vbv Kiæb?
2 ‡KŠkj ev¯Íevq‡bi mgm¨v I m¤¢ve¨ mgvavb m¤ú©‡K Av‡jvPbv Kiæb?
RgvcÖ`vbKvix RgvMÖnbKvix
‡gvt gxi †nv‡mb bvg : W. ‡gv: byi Avjg
AvBwW: 20-1-13-494-008 mn‡hvMx Aa¨vcK (e¨e¯’vcbv wefvM)
2q e¨vP,4_© †mwgóvi AvRg Lvb miKvix Kgv©m K‡jR,Lyjbv
‡gvevBj bs- 01723-370943 ‡gvevBj bs 01964180981
0
m~PxcÎ t
1 fywgKv 2
†KŠkjMZ gvbe m¤ú` e¨e¯’vcbv 2
†KŠkjMZ gvbe m¤ú` e¨e¯’vcbv ms½v 2
‡KŠkjMZ gvbe m¤ú` e¨e¯’vcbvi 5-wc g‡Wj 2-3
3 Dcmsnvi 4
6 Dcmsnvi 8
7 ‡idv‡iÝ 9
1
1 .1 fywgKv
†KŠkjMZ gvbe m¤ú` e¨e¯’vcbv n‡jv- gvbe m¤ú`‡K cÖwZôv‡bi jÿ¨ I D‡Ï‡k¨i mv‡_ ms‡hvM NUv‡bv hv‡Z
Kvh©m¤úv`b I cÖwZôv‡bi msnwZi Dbœqb mvab nq hv D™¢veb, cwieZ©bkxjZv I Zzjbvg~jK myweav AR©‡bi KvR‡K
Z¦ivwš^Z K‡i|
†KŠkjMZ gvbe m¤ú` e¨e¯’vcbv n‡jv Ggb GKwU †KŠkj ev cš’v hv e‡j †`q †h, cÖwZôv‡bi mgwš^Z gvbe
m¤ú` cwjwm I cÖ‡qvM Ges gvbe m¤ú` †KŠkj e¨envi K‡i Kxfv‡e cÖwZôv‡bi jÿ¨ AR©b Kiv hvq| GwU n‡jv
cÖwZôv‡bi cÖ‡qvR‡b gvbe m¤ú` msMÖn, wbe©vPb, msiÿY I e¨env‡ii †KŠkjMZ cš’v| A_©vr †KŠkjMZ gvbe m¤ú`
e¨e¯’vcbv n‡jv gvbe m¤ú` m¤ú‡K© PviwU Kv‡Ri mgwó|
1. gvbe m¤ú` msMÖn;
2. gvbe m¤ú‡`i Dbœqb;
3. gvbe m¤ú` msiÿY I
4. gvbe m¤ú‡`i e¨envi|
†KŠkjMZ gvbe m¤ú` e¨e¯’vcbvi A_© n‡jv- cÖwZôv‡bi †KŠkj wba©vi‡bi †ÿ‡Î gvbe m¤ú` Kvh©µg‡K †KŠkj
Askx`vi wn‡m‡e MÖnY Kiv Ges G mKj †KŠkj‡K gvbe m¤ú` Kvh©µ‡gi gva¨g †hgbgvbe m¤ú` msMÖn, wbe©vPb,
cÖwkÿY I cyi®‹vi cÖ`vb ev¯Íevqb Kiv|
2
5| gvbe m¤ú` cÖwµqv
GQvovI, G g‡W‡j Av‡iv wKQz Dcv`vb hy³ Kiv n‡q‡Q, †hgb-
(K) mvsMVwbK †KŠkj
(L) Af¨šÍixY ˆewkó¨
(M) evwn¨K ˆewkó¨
(N) †KŠkjMZ e¨emvq RMZ
1 gvbe m¤ú‡`i `k©b
`k©‡bi g‡a¨ e¨emv‡qi ms¯‹…wZ I g~j¨ m¤ú‡K© eY©bv K‡i|G‡Z ejv nq gvby‡li mv‡_ Kxfv‡e AvPiY Ki‡Z n‡e Ges
g~j¨vqb Ki‡Z n‡e|
2 gvbe m¤ú‡`i cwjwm
GB cwjwm n‡jv Kg©m¤úv`‡bi c_ wb‡`©kbv †hLv‡b cÖwZôv‡bi Av`k© m¤ú‡K© mKj‡K AewnZ Kivi cÖqvm Pvjv‡bv
nq| G‡Z gvbem¤ú‡`i KiYxq Kvh©mg~n I gvbem¤ú‡`i Kg©m~wP m¤ú‡K© D‡jøL Kiv nq|
3 gvbem¤ú‡`i Kg©m~wP
gvbe m¤ú` †KŠk‡ji mgš^‡q Kg©m~wP cÖYqb Kiv nq| G‡Z e¨emvq Bmy¨‡Z Kg©x‡`i Kg©cÖ‡Póv m¤ú‡K© ejv nq Ges
Zv‡`i gZvgZ wewbgq I mgš^q Kiv nq|
4 gvbem¤ú‡`i Abykxjb
†bZ…‡Z¡i e¨e¯’vcKxq I Kvwh©K Abykxjb Kg©x‡`i AvPiY‡K cÖ‡Yvw`Z K‡i|
5 gvbe m¤ú` cÖwµqv
cÖwµqv e‡j †`q †h, Kxfv‡e wewfbœ cÖ‡qvRbxq Kvh©µg cÖYqb I ev¯Íevqb Kiv nq
GQvovI Av‡iv wKQz Dcv`vb i‡q‡Q hv wb¤œiƒc:
K) mvsMVwbK †KŠkj
G‡ÿ‡Î cÖwZôv‡bi †KŠkj eY©bv Kiv nq| G‡Z e¨emvwqK cÖ‡qvRbxqZv wba©viY Kiv nq Ges †KŠkj ev¯Íevq‡bi
cÖ‡qvRbxq ¸bvewji D‡jøL Kiv nq|
L) Af¨šÍixY ˆewkó¨
G‡Z cÖwZôv‡bi Af¨šÍixY ˆewk‡ó¨i D‡jøL _v‡K hv cÖwZôv‡bi Kvh©µg‡K cÖfvweZ K‡i, †hgb- cÖvwZôvwbK ms¯‹…wZ|
M) evwn¨K ˆewkó¨
evwn¨K cwi‡e‡ki g‡a¨ i‡q‡Q †`‡ki A_©‰bwZK e¨e¯’v, cÖwZôv‡bi mdjZvi Dcv`vb cÖf…wZ| G¸‡jv cÖwZôv‡bi
3
e¨emvwqK Kvh©µg‡K cÖfvweZ Ki‡Z cv‡i|
N) †KŠkjMZ e¨emvwqK cÖ‡qvRb
cÖwZwU cÖwZôv‡bi wfkb I wgk‡bi weeib †`qv nq| G wfkb I wgkb †_‡K †KŠkjMZ e¨emvwqK D‡Ïk¨ wba©viY
Kiv nq|
mvsMVwbK †KŠkj
(Organizational
Strategy)
1.6 Dcmsnvi
†KŠkjMZ gvbm¤ú` e¨e¯’vcbv cÖwZôv‡bi mgMÖ †ÿ‡Îi gvbe m¤ú` wb‡q Kv‡R K‡i Ges †KŠkjMZ cwiKíbv
cÖYqb I wm×všÍ MÖnY K‡i |
4
2.1 fzwgKv
Avgiv Rvwb, ‡KŠkj e¨ZxZ †Kv‡bv cÖwZôvb Pj‡Z cv‡i bv| ‡KŠkj cÖwZôv‡bi Rb¨ Riæix | ‡KŠkj e¨envi K‡i
GKwU cÖwZôvb Zvi j‡ÿ¨ GwM‡q hvq|†KŠk‡ji evav `~i K‡i DIi‡bi Dcvq Ly‡R D‡Ïk¨ mvab mdj Ki‡Z n‡e |
2.2 ‡KŠkj
†KŠkj n‡jv GKwU cÖwµqv hvi gva¨‡g cÖwZôv‡bi D‡Ïk¨vR©‡bi Rb¨ fwel¨Z Kg©cš’v wba©viY Kiv nq |
6
5| †MvcbxqZv iÿvq e¨_©Zv
A‡bK mgq †MvcbxqZv iÿvq e¨_©Zvi Kvi‡Y ‡KŠkj mdj cÖ‡qvM m¤¢e nq bv| KviY cÖwZcÿ ‡KŠkj m¤^‡Ü ÁvZ
n‡j Zviv cÖwZ-AvµgYvZ¥K ev mveavbZvg~jK ‡KŠkj MÖnY K‡i| d‡j ‡KŠkj ev¯Íevqb m¤¢e nq bv|
6| AwaKZi e¨e¯’vcKxq ˆbcy‡Y¨i Afve
cÖwZ‡hvMx cÖwZôvb ev cÖwZK‚j RwUj Ae¯’v †gvKvwejvq e¨e¯’vc‡Ki AwaKZi ˆbcy‡Y¨i AwaKvix n‡Z nq| wbZ¨ bZyb
Ae¯’v †gvKvwejvq e¨e¯’vc‡Ki D™¢vebx ÿgZvi cÖ‡qvRb| Zzjbvg~jKfv‡e Zvi e¨e¯’vcKxq ˆbc~Y¨ AwaK bv n‡j Zvi
c‡ÿ cÖwZ‡hvMx cÖwZôv‡bi ‡KŠkj †gvKvwejv Kiv m¤¢e nq bv|
7| m¤¢ve¨ fwel¨r NUbvi cÖv°j‡b e¨_©Zv
m¤¢ve¨ fwel¨r NUbvejxi h_vh_ cÖv°j‡b e¨_© n‡j ‡KŠkj mdj cÖ‡qvM nq bv| GB `„wó‡Kv‡Y fwel¨r NUbvi h_vh_
cÖv°j‡bi e¨_©Zv ‡KŠkj cÖ‡qv‡M AšÍivq m„wó K‡i|
8| ‡KŠkj mwVK e¨vL¨vi Afve
†Kv‡bv †Kv‡bv ‡KŠkj mwVK e¨vL¨v `vb Kiv m¤¢e nq bv| ‡KŠkj cÖ‡qvM A‡bKvs‡k gvbe AvPiY wbqš¿‡Yi m‡½ m¤ú„³
nIqvq Zvi mxgve×Zvi gvÎv e„w× cvq| GKBfv‡e mswkøó mK‡ji Kv‡Q ‡KŠkj mwVK e¨vL¨v `vb Kiv m¤¢e bv n‡j
‡KŠkj djcÖ`Zv n«vm cvq|
†KŠkj cÖ‡qv‡Mi †ÿ‡Î mgm¨v DËi‡Yi AvUwU Dcvq i‡q‡Q| myôzfv‡e †KŠkj evav DIi‡b wewfbœ gZ c` †`Lv hvh |
GB e¨vcv‡i Dcvq ¸‡jv nj
7
1| mswkøó e¨e¯’vcK‡`i AewnZKiY
myôz ev¯Íevq‡bi j‡ÿ¨ kxl© wbe©vnx KZ…©K cÖYxZ ‡KŠkj mswkøó e¨e¯’vcK‡`i Rvbv‡bv cÖ‡qvRb|‡KŠkj Rvbv‡bvi mgq
Aek¨B jÿ¨ ivLv DwPZ hv‡Z ‡KŠkj mg~n Zv‡`i wbKU †evaMg¨ nq|
2| cwiKíbv wfwËmg~‡ni Dbœqb I AewnZKiY
‡KŠkj ev¯Íevq‡b †h mg¯Í Abygvb ev c~e©vbygvb we‡kl ¸iæZ¡ enb K‡i Zv‡`i mbv³ Kiv Avek¨K| G‡Z wewfbœ ai‡bi
Amgwš^Z Kvwh©K cwiKíbvi D™¢e n‡Z cv‡i|
3| ev¯Íe cwiKíbvq D‡Ïk¨ I iYbxwZi Awfe¨w³ _vKv evÃbxq
ev¯Íe cwiKíbv Aek¨B ‡KŠkj mvgÄm¨ weavb mnKv‡i cÖYqb Kiv evÃbxq| ev¯Íe cwiKíbv ‡KŠkj m‡½ m½wZ weavb
mnKv‡i cÖYqb Kiv bv n‡j iYbxwZi ev¯Íevqb m¤¢e nq bv|
4| cwiw¯’wZ-wbf©i iYbxwZ I Kg©m~wP cÖ¯‘ZKiY
cÖwZK‚j Ae¯’v ev cÖwZ‡hvMx cÖwZôv‡bi ‡KŠkj †gvKvwejvq ‡KŠkj cÖ¯‘Z Kiv nq| cÖwZ‡hvMx cÖwZôvbmg~‡ni
bxwZ bvbvwea wel‡qi Øviv cÖfvweZ n‡q _v‡K|c~e©vbygvbK…Z cÖwZ‡hvMx cÖwZôv‡bi AvPiY I AbywgZ AvPi‡Yi g‡a¨
e¨vcK e¨eavb †`Lv w`‡Z cv‡i| Ae¯’vwfwËK weKí ‡KŠkj cÖ¯‘Z Kiv bv _vK‡j cwiewZ©Z Ae¯’vi m‡½ m½wZ
weav‡bi Rb¨ AwZ `ªæZ ‡KŠkj ev¯Íevq‡b wm×všÍ †bqv m¤¢e bq|
5| ‡KŠkjmg~‡ni ch©v‡jvPbv
Ae¯’vi cwieZ©‡bi Rb¨ AZ¨šÍ mZK©Zvi mv‡_ cÖYxZ iYbxwZi cwieZ©b mva‡bi cÖ‡qvRb nq|
6| Dchy³ mvsMVwbK KvVv‡gv cÖ¯‘ZKiY
Ab¨vb¨ bxwZi b¨vq Dchy³ KvVv‡gv Qvov ‡KŠkj myôz ev¯Íevqb m¤¢e nq bv| †mB Rb¨ ‡KŠkj m½wZ weavb K‡i
mvsMVwbK KvVv‡gv cÖ¯‘Z Kiv evÃbxq|
7| mnvqZvKvix mvsMVwbK AvenvIqv cÖ¯‘ZKiY
eZ©gv‡b cwiKíbv ev¯Íevq‡b †h mg¯Í mgm¨v †`Lv †`q fwel¨‡Z ‡KŠk‡j H mg¯Í mgm¨v †`Lv w`‡Z cv‡i| †Kv‡bv
†Kv‡bv e¨e¯’vc‡Ki g‡a¨ GB RvZxq mgm¨v mgvavb bv Kivi cÖeYZv we`¨gvb _v‡K| †m Rb¨ GB RvZxq cÖeYZv
†ivaK‡í cÖ‡qvRbxq ‡KŠkj cÖ¯‘Z Kiv evÃbxq|
8| cwiKíb I iYbxwZ ev¯Íevq‡bi ¸iæZ¡v‡ivc Ae¨vnZ ivLv
‡KŠkj I cwiKíbv eûwea Ask I Dcvs‡ki mgš^‡q MwVZ| mswkøó e¨e¯’vcK cÖwZwU wel‡qi Dci ¸iæZ¡v‡ivc bv
Ki‡j e¨_©‡KŠkj nIqvi AvksKv †`Lv †`q| GB cÖwµqv weiw³Ki I AcÖ‡qvRbxq g‡b n‡jI cÖwZwU Ask I Dcvs‡ki
cÖwZ ¸iæZ¡ cÖ`v‡bi gvÎv Ae¨vnZ ivLv evÃbxq|
8
2.7 Dcmsnvi
†KŠkj Gi Kvi‡b †Kvb cÖwZôvb Zvi Kvh©© mwVKfv‡e Ki‡Z cv‡i †Zgwb ‡KŠk‡ji evav `~i K‡i DIi‡bi gva¨‡g
mwVK Zi mvdj¨ Avbv hvq |
9
‡idv‡iÝ
10