Name - Shubhangi Kesharwani

Date Day Outlet Name

5/2/2022 Monday Baniya Club
5/3/2022 Tuesday Baniya Club
5/4/2022 Wednesday Baniya Club
5/5/2022 Thursday Baniya Club
5/6/2022 Friday Baniya Club
5/7/2022 Saturday Royal Mart
5/8/2022 Sunday Quality king , krishna sarovar
5/9/2022 Monday Quality king , krishna sarovar
5/10/2022 Tuesday Quality king , krishna sarovar
5/11/2022 Wednesday Quality king , krishna sarovar
5/12/2022 Thursday Quality king , krishna sarovar
5/13/2022
Friday Quality king , krishna sarovar
5/14/2022 Saturday Quality king , krishna sarovar
5/15/2022 Sunday Quality king , krishna sarovar
5/16/2022 Monday Quality king , krishna sarovar
5/17/2022 Tuesday Quality king , krishna sarovar
5/18/2022 Wednesday Quality king , krishna sarovar
5/19/2022 Thursday WFH
5/20/2022 Friday WFH
5/21/2022
Saturday WFH
5/22/2022 Sunday WFH
5/23/2022 Monday WFH
5/24/2022 Tuesday Quality king , krishna sarovar
5/25/2022 Wednesday Quality king , krishna sarovar
5/26/2022 Thursday Quality king , krishna sarovar
5/27/2022 Friday Quality king , krishna sarovar
5/28/2022 Saturday Quality king , krishna sarovar
5/29/2022 Sunday Quality king , krishna sarovar
5/30/2022 Monday Quality king , krishna sarovar
5/31/2022 Tuesday Govind traders
6/1/2022 Wednesday Govind traders
6/2/2022 Thursday Govind traders
6/3/2022 Friday Quality king , krishna sarovar
6/4/2022 Saturday Quality king , krishna sarovar
6/5/2022 Sunday Quality king , krishna sarovar
6/6/2022 Monday Quality king , krishna sarovar
6/7/2022 Tuesday Quality king , krishna sarovar
6/8/2022 Wednesday Rudrakash mart
6/9/2022
Thursday Govind Traders
6/10/2022 Friday Govind Traders
6/11/2022 Saturday Govind Traders
6/12/2022 Sunday Govind Traders
6/13/2022 Monday Govind Traders
6/14/2022 Tuesday Govind Traders
6/15/2022 Wednesday Govind Traders
6/16/2022 Thursday Govind Traders
6/17/2022 Friday Govind Traders
6/18/2022 Saturday Govind Traders
6/19/2022 Sunday Govind Traders
6/20/2022 Monday off day
6/21/2022 Tuesday Govind traders
6/22/2022 Wednesday Quality king , krishna sarovar
6/23/2022 Thursday Govind traders
6/24/2022 Friday Quality king , krishna sarovar
6/25/2022 Saturday Gurukripa Super Mart
6/25/2022 Saturday Rudraksh Mart
6/26/2022 Sunday
6/26/2022
6/27/2022
6/27/2022 Monday

1. Advertisement influence the consumers…co. should focus on th

According to my Opinion/ 2. Celebrity endorsement it will give positive impact
suggestion 3. Unibic is new brand that's why we have to aware this product
4. The co. should give promotional activities to increase awarenes

According to Consumer 1. Co. have to keep cocunut and cream biscuits as per consumer d
Feedback 2. Some consumers told biscuits was hard to cut…it is difficult for
3. Some consumers told….UNIBIC is popular because of its taste a
Daywise time spent in Outlet Total Sale during activity
5:00 p.m.-9:00p.m. 4 1580
5:30 p.m.-9:00p.m. 4.35 816
5:00 p.m.-9:00p.m. 4 1060
5:00 p.m.-9:00p.m. 4 1330
5:00 p.m.-9:00p.m. 4 1225
5:00 p.m.-9:00p.m. 4 1085
5:00 p.m.-9:00p.m. 4 1146
3:00 p.m.-7:00p.m. 4 635
5:00 p.m.-9:00p.m. 4 510
5:00 p.m.-9:00p.m. 4 1821
5:00 p.m.-9:00p.m. 4 1152

5:00 p.m.-9:00p.m. 4 1587

5:00 p.m.-9:00p.m. 4 1332
5:00 p.m.-9:00p.m. 4 1070
3:00 p.m.-7:00p.m. 4 990
5:00 p.m.-9:00p.m. 4 1494
5:00 p.m.-9:00p.m. 4 1600
Holiday
Holiday

WFH
WFH
WFH
5:00p.m.-9:00p.m. 4 940
5:00p.m.-9:00p.m. 4 1440
5:00p.m.-9:00p.m. 4 1607
5:00p.m.-9:00p.m. 4 680
5:00p.m.-9:00p.m. 4 1265
5:00p.m.-9:00p.m. 4 3210
5:00p.m.-9:00p.m. 4 off day
4:50p.m.-9:00p.m. 5.15 2346
5:00p.m.-9:00p.m. 4 1501
5:00p.m.-9:00p.m. 4 3206
5:00p.m.-9:00p.m. 4 1490
5:00p.m.-9:00p.m. 4 990
5:00p.m.-9:00p.m. 4 3147
5:15p.m.-9:00p.m. 4.25 off day
5:00p.m.-9:00p.m. 4 760
5:00p.m.-9:00p.m. 4 1000

4:40p.m.-9:00p.m. 5.25 1575

5:00p.m.-9:00p.m. 4 2110
5:00p.m.-9:00p.m. 4 1410
5:00p.m.-9:00p.m. 4 3210
 5:00p.m.-9:00p.m. 4 off day
5:00p.m.-9:00p.m. 4 1926
5:00p.m.-9:00p.m. 4 1835
5:00p.m.-9:00p.m. 4 620
5:00p.m.-9:00p.m. 4 1837
5:00p.m.-9:00p.m. 4 1437
5:00p.m.-9:00p.m. 4 3247
_
5:00p.m.-9:00p.m. 4 2090
5:00p.m.-9:00p.m. 4 680
5:00p.m.-9:00p.m. 4 2342
5:00p.m.-9:00p.m. 4 820
3.00p.m.-6.00p.m. 3
6:00p.m.-9:00p.m. 3
3:00p.m.-6:00p.m.

uence the consumers…co. should focus on this area

ment it will give positive impact
d that's why we have to aware this product to the consumers.
e promotional activities to increase awareness

ocunut and cream biscuits as per consumer demand.

old biscuits was hard to cut…it is difficult for children to easily eat.
old….UNIBIC is popular because of its taste and brand name…
 Day wise Learning report
awareness - unibic next to britania , parle and itc
biscuits consumers are youngsters between 16-25 and adults like 25-40 working professionals'
it is found that if old age people are there so we had to give samples sugarfree, oatmeal digestive
if any children is there, so we have to show chocolate flavaur
in store most of the case… womens did not want to prefer taste.. They give to their husbands or children
biscuits consumers are adults between 25-40 working professionals.
demographic (income) segmentation - mostly lower-income people were came
it is also found that timing of markets… customers mostly preferred evening time.
it is also found that mostly rush of customers was in sat and sun… on weekend days
Geographic location matters- sales target highest
category sos share of shelf
in outlets, there is only Rs.10 was sold… if any sampling was being done… there are lots of customers
who prefer buy 1 get 1
it is also found that in store layout suddently changes from rs 10 biscuits to rs. 180
new categories rearrangement
mostly customers visits stores in evening time during summer season
regular customers visits there…so I had taken feedback
check visibility of category at that outlet

-
target customer need…
if snapper a co. launch a new product..so we have to give information about new product
-
-
sales target highest..in weekend…
AIDAS model-
highest
FAB techniques
highest
interating with customer…
4 P's
highest
-
interacting with customer….whether customer is satisfied with the product or any problem
product awareness

unibic biscuits stands second or third to britani, parle and itc

highest
availability of unibic is low…in the outlets
highest
 -

highest
project day
 Competetion Analysis Project task given
awareness - unibic next to britania , parle and itc

competetior with parle, britania & itc

excel work…
some stores have their own biscuits like crown, mario and telecaling B2B
shree shree etc. feedback

consumer preference-unibic biscuits stands second or third

to britani, parle and itc