Sub-strand 2: Internet and social media.

SOCIAL MEDIA
social media is a form of electronic communication through which users create online communities to
share information, ideas, personal messages, and other content.
social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and
information through virtual networks and communities. Social media is internet-based and gives users
quick electronic communication of content, such as personal information, documents, videos, and
photos.
What is a social media account?
Social Media Accounts mean any websites, applications and similar electronic means by which users
are able to create and share information, ideas, personal messages, and other content (including,
without limitation, text, photos and videos) or to participate in social networking.

Types of social media networks

1. Social Networks - Connect with people 
2. Messaging Apps - Message privately 
3. Photo/Media Sharing - Share photos, videos and more 
4. Blogging & Publishing Networks - Long format content 
5. Interactive Apps - Connect, create and share content 
6. Discussion Forums - Share knowledge, news and ideas  
7. Bookmarking & Content Curation - Discover, save and share content  
8. Review Network - View and publish reviews 
9. Social Shopping Networks - Shop online  
10. Interest Based Networks - Explore hobbies and interests 
11. Sharing economy networks - Trade goods and services 
12. Audio only apps - Join discussions, share ideas and knowledge on audio   
13. Anonymous Social Networks - Post anonymously

Different Types of Social Media Networks

1. Social Networks: Facebook, Twitter, LinkedIn

Such types of Social Media are used to associate with individuals (and brands) on the web. They help
your business via branding, social awareness, relationship building, customer service, lead generation,
and conversion.
2. Media Sharing Networks: Instagram, Snapchat, YouTube, Tiktok
Media sharing types of Social Media are used to find and share photographs, live video, video and
other kinds of media on the web.
3. Discussion Forums: Reddit, Quora, Digg

Use of quora in social media marketing

Such types of Social Media channels are used for finding, sharing and discussing different kinds of
information, opinions, and news.
4. Bookmarking & Content Curation Networks: Pinterest, Flipboard
Pinterest social media ads-source- marketing land
Opting for such types of Social Media will help you find out, share, discuss and save a variety of
latest content and media that are trending as well.
5. Consumer Review Networks: Yelp, Zomato, TripAdvisor
Zomato review example
Using Customer Review networks will help you find out, share and review different information
about a variety of products, services or brands.
6. Blogging & Publishing Networks: WordPress, Tumblr, Medium
for publishing, discovering and commenting on articles, social media blogs and other content on the
web.
7. Social Shopping Networks: Polyvore, Etsy, Fancy
Want to find out all the latest trends in the marketing or crave to know the shopping tips then such
types of Social Media channels are for you.
8. Interest-Based Networks: Goodreads, Houzz, Last.fm

Microblogging platforms
Microblogging is a combination of instant messaging and content production
With a microblog, you share short messages with an online audience to improve engagement. Social
channels like Twitter, Instagram, Facebook and Pinterest offer popular platforms for
microblogging.
Microblogging Sites
 Twitter.
 Tumblr.
 Pinterest.
 Instagram.
 LinkedIn.
 facebook
importance of microblogging platforms
 Microblogging makes it easier to communicate with audiences quickly. Rather than writing
pages of text.
 a micro blog allows for quick, conversational connections with customers. Short
microblogging messages appear in various content formats, including audio, video, images
and text.

Benefits of social media

 Increasing Brand Activity. ...
 Generate Online Traffic. ...
 Staying Alive. ...
 Better Conversion Rates. ...
 Increasing Brand Loyalty. ...
 Partnering up with Influencers. ...
 Assessing the Competition. ...
 Selectively Advertising.


To create a Facebook account:

 Go to facebook.com and click Create New Account.
 Enter your name, email or mobile phone number, password, date of birth and gender.
 Click Sign Up.
 To finish creating your account, you need to confirm your email or mobile phone numb

Facebook
Instagram

Twitter
YouTube

Pinterest
LinkedIn

Snapchat

WhatsApp
 Skype

Tiktok

Messenger
WordPress