HYUGA BRAND DEVELOPMENT

Created in: November 2021 | Crafting Brand Communication

PLATFORM EXISTENCE

 HyugaLife is capitalizing on the Indian nutraceutical boom. Preventive health care

and well-being is relevant today than ever before. Especially after the COVID-19
pandemic, people have realized that prevention is better than cure.
 Health is the real wealth is not just a proverb. People are spending 3x more on health-
related products, supplements than before.
 Access to information and digital media is the primary cause of awareness.
 Indian diet is nutrient deficit, and awareness amongst people is rising.
 Doctors are also prescribing supplements, and they are the primary driver

LANDSCAPE AND VACCUM

 “India still thinks ‘supplements’ as ‘medicine’. While awareness is high, resistance

is also high.”
 The mental wall of swallowing a pill or consuming a powder still has some resistance.
 Indians get excited and try a few products, but majority of them give up due to
multiple reasons
 Price – Too expensive to keep up | Packaging / Format – Inconvenient to use, carry
around
 “Hence – India has still not formed a habit of consuming their nutrients”

LOCKING ON A THEME / POSITIONING

The growth in the nutraceutical space has led to a lot of confusion. There are some themes /
brand stories that are done and dusted.

We do not wish to be any of the following.

X – Better Version Of Yourself

X – Crafted By Experts / Tested / Backed by Nano Science

X – All Natural, All Green, All Organic

X – No Bullshit, Easy, Simple to Understanding

While all the above themes are good. They are sort of hygiene for any brand. Yes, our
products are good. Yes, they are backed by science. Yes, they are natural

But all that are product level themes.

We take one step up!

By Neel Shah V.1 HYUGALIFE

 HYUGA BRAND DEVELOPMENT

LET’S UNDERSTAND WHAT DOES NUTRITION DO TO A PERSON?

E.G. – Protein Shake

Protein Shake > 32GM Protein > Easy Absorbent > Faster Result > Faster Recovery > More Motivation to
go to the gym > Happy Hormone Boost > Good Mood > Happiness > Content / Stable / Aligned

E.G. – Active Greens

Active Greens > Goodness of 24 Greens in one Pill > Easy to consume > Getting for less effort so it’s
convenient > Does not feel like a task > Habit building is easy > More consistency > More dedication >
Better result > Happier hormones > Happiness.

HAPPY NUTRITION TO YOU

We all know that we are what we eat, and our food directly affects our mood. Keeping that in
mind, we crafted this brand with a single mission to make India Healthy and Happy.

Hyuga is not a just a product brand. This is a brand that is people centric. We believe that
nutrition should not be a task, rather it should be a habit.

With this brand we are aiming to cultivate a habit of being happy through nutrition.

When the body is well fed, the body is happy

When the body is happy the mind is happy
When the mind is happy, the person is happy

So, we would like to wish

“HAPPY NUTRITION TO YOU”

#FOODFORYOURMOOD

Possible Launch Campaign

Before starting this platform we asked ourselves that one question, that one holy question that
remains unanswered till date.

“What is Happiness?”

Hold up! We are not saying that we have answered that, However, we might have found a
teeny-tiny roadmap to happiness.

GOOD FOOD!

By Neel Shah V.1 HYUGALIFE

 HYUGA BRAND DEVELOPMENT

Yes, food gets the most interaction today, Ask Instagram, And we all know that you are what
you eat. However, sometimes, good food can come at a cost.

Hence, we have combined the best of both worlds. Happiness and health – And we came up
with some amazing products that not only will give you the GOOOD part of the food, but
will also leave you with a smile.

Introducing HyugaLife

HYUGALIFE STANDS FOR

We are a platform on a mission to make India happy through health.

“Swast Ho, Toh Mast Ho” – Could be our hindi communication line
“Swast Bharat, Mast Bharat”

We are the consumers go-to place to smile. What you put in is what you get, hence we
believe that putting in happiness and good health, will result in smiles and well-being.

And once you are habituated to being happy, there’s no going back.

We are not here to hook people to our product, but we are here for them to get hooked to
happiness.

Out of 10000 things that make people happy, we are playing our tiny part.

PERCOLATING HAPPINESS THROUGH COMMUNICATIONS

We are a brand that will capitalize on moments. Real, Candid, Relatable moments.

Moments of fun, joy, pride, goofyness, emotions, being yourself.

Instagram Handle – Along with happy nutrition, we also make content that releases your
happy hormones.

Here are some of the happiest content that gets most engagement on Instagram:

Puppy Videos Epic Fails Prank Videos Listicle Videos

Happy Faces Motivational Routine Videos Dancing Videos

Quotes

By Neel Shah V.1 HYUGALIFE

 HYUGA BRAND DEVELOPMENT

Memes Stand Up Comedy Baby Videos Food Post / Recipe

UGC Behind the Scenes Fitness Videos Podcasts

By Neel Shah V.1 HYUGALIFE