Professional Documents
Culture Documents
Points For Busniess
Points For Busniess
Introduction
Every single challenges
Case study
Seasonal activities
Launch plan
Fresh activities
Other opportunities
Growth plan for business
Threats & Competitors
Problems
Quality
Timings
Quantity
Mass availability
Shortages
Communications
Logistics
Fuel hike
Temperature
The outline of our business plan template appears below. It is simplified a bit for this
page, so we encourage you to download the Word version to get instructions for each
section, as well as a cover page, table of contents, legal disclaimer, and more.
1. Executive Summary
1. Opportunity
1. Problem Summary
2. Solution Summary
3. Market Summary
4. Competition
5. Overview
6. Why Us?
2. Expectations
1. Forecast
2. Financial Highlights by Year [chart]
3. Financing Needed
2. Opportunity
1. Problem & Solution
1. Problem Worth Solving
2. Our Solution
2. Target Market
3. Competition
1. Current Alternatives
2. Our Advantages
3. Execution
1. Marketing & Sales
1. Marketing Plan
2. Sales Plan
2. Operations
1. Locations & Facilities
2. Technology
3. Equipment & Tools
3. Milestones & Metrics
1. Milestones Table
2. Key Metrics
4. Company
1. Overview
2. Team
1. Management Team
2. Advisors
5. Financial Plan
1. Forecast
1. Key Assumptions
2. Revenue by Month [chart]
3. Expenses by Month [chart]
4. Net Profit (or Loss) by Year [chart]
2. Financing
1. Use of Funds
2. Sources of Funds
3. Statements
1. Projected Profit & Loss
2. Projected Balance Sheet
3. Projected Cash Flow Statement
6. Appendix
1. Monthly Financial Forecasts
2. Additional Documentation
How to Write a Fruit & Vegetable
Retail Store Business Plan
[Sample Template]
Are you about starting a fruit and vegetable store? If YES, here is a complete sample
fruit and vegetable retail business plan template & feasibility report you can use for
FREE. If you are considering starting a fruit and vegetable retail store business, the good
news is that you can’t get it wrong because various types of vegetables and fruits are
consumed all over the globe.
Starting a vegetable and fruit retail business comes with its own fair share of challenges, but
that does not rule out the fact that it is indeed a profitable business, especially if you locate
the business in good location and you know how to source for fresh fruits and vegetables
that are consumed in the location where you have your retail outlet.
1. Industry Overview
Fruit and vegetable store is a subset of the overall grocery store cum retail industry and
fruits and vegetable retail stores are outlets that primarily retail fruits and vegetables.
If you are a close observer of the fruits and vegetables retail line of business, you will agree
that the industry is anticipated to increase due to increasing consumer health
consciousness, which has led to increasing demand for fresh produce. While per capita fruit
and vegetable consumption has remained stable in recent time, the price of vegetables has
increased as consumers demand premium, fresh vegetables.
The supermarket and grocery store industry that fruit and vegetable retail store is a part of
is a major sector of the economy of the united states which generates over 2 billion annually
from more than 42,539 outlets scattered all around the United States of America. The
industry is responsible for the employment of over 2,624,650 people. Experts project the
Supermarket and grocery industry to grow at a 1.4 percent annual rate.
It is a fact that an estimated two-thirds of the United States’ gross domestic product (GDP)
comes from retail consumption of which the supermarket and grocery stores industry
contributes greatly. This is why the United States of America’s economy is measured with
the yardstick of how well the retailing business is fairing in the U.S.
In essence, when there is an unstable economy, purchasing power drops and it impacts the
retailing industry negatively which may result in the closure of some grocery stores.
The retail landscape has seen tremendous changes in the last 20 years; it has grown from
the usual mom and pop outlets to a more organized and far reaching venture. The
introduction of franchise and online stores make it easier for a retailer to reach out to a
larger market far beyond the areas where his physical store is located.
It is interesting to note that more grocery shops (fruit and vegetable retail stores inclusive)
especially lager retail outlets have started to include self-serve checkout lanes in their
stores. It creates shorter lines that appeal to consumers; the average customer would not
want to stay longer on a queue.
Over and above, starting a fruit and vegetable retail store business in the United States is a
profitable business and it is open for any aspiring entrepreneur to come in and establish his
or her business; you can choose to start on a small scale in a street corner like the average
mom and pop business or you can choose to start on a large scale with several outlets in
key cities all across the United States of America.
2. Executive Summary
Dorothy Nightingale® Fruit & Vegetable Retail Store, Inc. is a registered Grocery Store
business that will be located in downtown Atlanta – Georgia. Our retail outlet is a standard
facility in one of the most ideal locations for a fruit and vegetable retail store. We will retail a
wide range of fresh fruits and vegetables to a wide range of customers.
We are aware that there are several supermarket/grocery store outlets all around Atlanta –
Georgia that also retail fruits and vegetables, which is why we spent time and resources to
conduct our feasibility studies and market survey so as to offer much more than our
competitors will be offering. We have self – service and delivery options for our customers
and our outlet is secured with the various payment of options.
We know that our customers are the reason why we are in business which is why we will go
the extra mile to get them satisfied when they visit our store.
Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc. will ensure that all our customers
are given first class treatment whenever they visit our grocery store. We have a CRM
software that will enable us manage a one on one relationship with our customers no matter
how large they are. We will ensure that we get our customers involved in the selection of
the fruits and vegetables that will be on our racks.
We are aware of the trend in the retail industry and we are not only going to operate a
system where our customers would have to come to our store to make purchase but we will
also operate an online store and our customers can order our produce online and they will
get it delivered to their houses or any location they want us to deliver the goods within
Atlanta – Georgia.
Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc. is a family business that is
owned by Mrs. Dorothy Nightingale and her immediate family members. Dorothy
Nightingale has a B.Sc. in Business Administration from the University of Georgia, with over
5 years’ experience in the retailing industry, working for some of the leading brands in the
United States of America. Although the business is launching out with just one outlet in
Atlanta – Georgia, but there are plans to open other outlets all around Georgia.
Fresh vegetables such as; cucumbers, shallots, tomatoes, lettuce, chilies, capsicum,
red salad onions and snow peas, Chinese cabbage, lettuce, basil, roses, tomatoes,
okra, cantaloupe and bell peppers, watercress, basil, coriander, parsley, lemongrass,
sage, beans, peas, kohlrabi, taro, radishes, strawberries, melons, onions, turnips,
parsnips, mushroom, carrot, melon, sweet potato, cauliflower, cabbage, broccoli, and
eggplant as well as the choys that are used for stir fries
Fresh fruits such as; Banana, Pineapple, Papaya, Strawberry, Blueberry, Raspberry,
Plum, Mango, Apple, Cucumber, Dragon Fruits, Oranges, Grapes, Limes, Avocado
and a host of other fruits
Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
Maintains office supplies by checking stocks
Ensures operation of equipment by completing preventive maintenance; calling for
repairs
Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to job
accomplishments.
Defines job positions for recruitment and managing interviewing process
Carries out induction of new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Store Manager:
Merchandize Manager
Manages vendor relations, farm visits, market visits, and the ongoing education and
development of the organizations’ buying teams
Responsible for the purchase of fresh fruits and vegetables for the organization
Responsible for planning sales, monitoring inventory, selecting the merchandise, and
writing and pricing orders to vendors
Identifies, prioritizes, and reaches out to new partners, and business opportunities
Identifies development opportunities; follows up on development leads and contacts
Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
Develops, executes and evaluates new plans for increasing sales
Represents the company in strategic meetings
Helps to increase sales and growth for the company
Information Technologist
Accountant/Cashier:
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managements with financial analyses, development budgets, and
accounting reports
Responsible for financial forecasting and risks analysis
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides
the client with a personalized customer service experience of the highest level
Through interaction with customers on the phone, uses every opportunity to build
client’s interest in the company’s products and services
Manages administrative duties assigned by the human resources and admin
manager in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
customers when they make enquiries
Cleaners:
6. SWOT Analysis
We decided to open just one store outlet in Atlanta – Georgia in order to test run the
business for a period of 3 to 6 years to know if we will invest more money, expand the
business and then open other outlets in Georgia.
We are quite aware that there are a several fruits and vegetable retail stores and of course
several supermarket and grocery stores all over Atlanta – Georgia and even in the same
location where we intend locating ours who also engage in the retailing of fresh fruits and
vegetables, which is why we are following the due process of establishing a new business.
We know that if a proper SWOT analysis is conducted for our business, we will be able to
position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be equipped to confront our threats.
Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc. employed the services of an
expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT
analysis and to help us create a Business model that will help us achieve our business
goals and objectives.
This is the summary of the SWOT analysis that was conducted for Dorothy Nightingale®
Fruits & Vegetable Retail Store, Inc.;
Strength:
Part of what is going to count as a positive for us is the fact that we are centrally located.
The business model we will be operating on, varieties of payment options, wide range of
fresh fruits and vegetables and our excellent customer service culture will definitely count as
a strong strength for Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc.
Weakness:
From our findings, one major weakness that may count against us is the fact that we are a
new fruits and vegetables store and we don’t have the financial capacity to compete
with multi – million dollar supermarket and grocery store outlets that also retail fresh fruits
and vegetables.
Opportunities:
The fact that we are going to be operating our fruits and vegetable retail store in one of the
most populated cities in Georgia provides us with unlimited opportunities to sell our fresh
fruits and vegetables to a large number of people especially vegetarians.
We have been able to conduct thorough feasibility studies and market survey and we know
what our potential clients will be looking for when they visit our store; we are well positioned
to take on the opportunities that will come our way.
Threat:
We are aware that one of the major threats that we are likely going to face is economic
downturn. Another threat that may likely confront us is the arrival of a new fruit and
vegetable store, supermarket, grocery store or retail outlet who would want to engage in the
sale of fruits and vegetables in same location where ours is located.
7. MARKET ANALYSIS
Market Trends
It is important to state that any trend that is applicable to business in the supermarket and
grocery store industry is applicable to fruit and vegetable retail stores. Supermarket and
grocery store business has been in existence for as long as human started trading goods,
but one thing is certain, the supermarket and grocery store industry that fruits and
vegetables retail store business is a part of is still evolving.
The introduction of technology and subsequently online retail store has indeed helped in
reshaping the industry. It is now a common phenomenon for supermarkets and grocery
outlets to leverage on technology to effectively predict consumer demand patterns and to
strategically position their shops to meet their needs.
If you are a close observer of the trends in the vegetable and fruits retail line of business,
you will agree that the vegetable and fruits sale is anticipated to increase due to increasing
consumer health consciousness. While per capita fruit and vegetable consumption has
remained stable over in recent time, the price of vegetables has increased as consumers
demand premium, fresh vegetables.
So also, the number of outlets retailing fruits and vegetables has been increasing. Small,
local vegetable and fruits retail outlets are benefiting from the organic, local movement,
while large, commercial farms are improving labor efficiency. Going forward, players in the
vegetable and fruits line of business will continue to increase revenue generation for their
business.
Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc. is in business to retail a wide
range of fresh fruits and vegetables to the residents of Atlanta – Georgia. We are in the
industry to maximize profits and we are going to go all the way out to ensure that we
achieve or business goals and objectives.
Our source of income will be the retailing of;
N.B: This projection was done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same products and customer care services as we do within same
location. Please note that the above projection might be lower and at the same time it might
be higher.
Marketing Strategy and Sales Strategy
Before choosing a location for Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc.
we conducted a thorough market survey and feasibility studies in order for us to be able to
penetrate the available market and become the preferred choice for residents of Atlanta –
Georgia. We have detailed information and data that we were able to utilize to structure our
business to attract the number of customers we want to attract per time.
We hired experts who have good understanding of the supermarket and grocery industry to
help us develop marketing strategies that will help us achieve our business goal of winning
a larger percentage of the available market in Atlanta – Georgia.
In summary, Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc. will adopt the
following sales and marketing approach to win customers over;
Open our fresh fruits and vegetables store in a grand style with a party for all.
Introduce our fresh fruits and vegetable retail store by sending introductory letters
alongside our brochure to vegetarians, small scale smoothie and juice shops,
households and key stake holders in and around Atlanta – Georgia
Ensure that we have a wide range of fresh vegetables and fruits in our shelves at all
times.
Print out fliers and business cards and strategically drop them in offices, libraries,
public facilities and train stations et al.
Use friends and family to spread word about our fruits and vegetable retail store
Place a small or classified advertisement in the newspaper, or local publication about
our store
Make use of attractive hand bills to create awareness and also to give direction to
our store
Position our signage/flexi banners at strategic places around Atlanta – Georgia
Position our greeters to welcome and direct potential customers
Create a loyalty plan that will enable us reward our regular customers
Engage in roadshows within our neighborhood to create awareness for our fruit and
vegetable store.
Payment Options
The payment policy adopted by Dorothy Nightingale® Fruits & Vegetable Retail Store, is all
inclusive because we are aware that different customers prefer different payment options as
it suits them but at the same time, we will ensure that we abide by the financial rules and
regulation of the United States of America.
Here are the payment options that Dorothy Nightingale® Fruits & Vegetable Retail Store,
Inc. will make available to her clients;
In view of the above, we have chosen banking platforms that will enable our clients make
payment for fresh fruits and vegetables purchased without any stress on their part. Our
bank account numbers will be made available on our website and promotional materials to
clients who may want to deposit cash or make online transfer for our produce.
The total fee for registering the business in the United States of America – $750.
Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines and other software) – $3,300.
Marketing promotion expenses for the grand opening of Dorothy Nightingale® Fruits
& Vegetable Retail Store in the amount of $3,500 and as well as flyer printing (2,000
flyers at $0.04 per copy) for the total amount of $3,580.
The cost for hiring business consultant – $2,500.
Insurance (general liability, workers’ compensation and property casualty) coverage
at a total premium – $2,400.
The cost for payment of rent for 12 months at $1.76 per square feet in the total
amount of $75,300.
The cost for facility remodeling (construction of racks and shelves) – $10,000.
Other start-up expenses including stationery ($500) and phone and utility deposits
($2,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– $60,000
The cost for start-up inventory (stocking with a wide range of fresh fruits and
vegetables) – $150,000
The cost for store equipment (cash register, security, ventilation, signage) – $13,750
The cost of purchase and installation of CCTVs – $5,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone,
TVs, Sound System, tables and chairs et al) – $4,000.
The cost of launching a website – $600
The cost for our opening party – $5,000
Miscellaneous – $5,000
We would need an estimate of $200,000 to successfully set up our fresh fruits and
vegetable store in Atlanta – Georgia.
Generating Startup Capital for Dorothy Nightingale® Fruits & Vegetable Retail Store,
Inc.
Dorothy Nightingale® Fruits & Vegetable Retail Store, Inc. is a family business that is
owned and financed by Dorothy Nightingale and her immediate family. They do not intend
to welcome any external business partners which is why she has decided to restrict the
sourcing of the startup capital to 3 major sources.
These are the areas we intend generating our startup capital;
N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft
loan from family members $20,000) and we are at the final stages of obtaining a loan facility
of $100,000 from our bank. All the papers and documents have been signed and submitted,
the loan has been approved and any moment from now our account will be credited with the
amount.