SHERMAINE HENG

Personal Website: Visit Here Address Gitschiner Str. Contact +49 152 0600 2228
Nationality: Australian Berlin, 10969 shermaine@flyghte.com
Work Permit: Blue Card Germany linkedin.com/in/shermaineheng

Experience Education
Wunderman Thompson Berlin, Germany University of Western Australia
Account Director — June 2017 to Present 2006 to 2010
- “We developed campaign strategies successfully, and rolled out campaigns Bachelor of Commerce
on a global scale. Shermaine shines out of the crowd! She handles her Majors in Marketing & Human Resources
business professionally, is very confident in multitasking, an absolute go-to
Bachelor of Communication Studies
person, and knows exactly what her expertise lies in. She makes the
Majors in Communications & Asian Studies
difference as she not only consults but also takes the function as an
interfacing counterpart for multiple internal and external stakeholders.” —
Antonella Granatella, Digital Campaign Manager of MINI Global Acumen+ Human-Centred Design
- Led the Account Management team with the Client Services Director, 2014
providing support and guidance, creating playbooks, and coming up Human-Centred Design for Social Innovation is a course held
with solutions to optimise our structures and processes. in partnership with IDEO.org that uses the process of human-
- Spearheaded Berlin’s all-agency meetings and worked together with centered design to create social change. Our project focused
our Germany & LATAM offices to craft culture, employee experience & on enabling young people to become social entrepreneurs.
talent mapping across our regional offices.
- Oversight of MINI’s global digital & social media campaigns and Skills
always on content, including strategic planning, budget controlling,
KPI analysis, campaign planning, and client consulting. English — Native
- Developed & implemented processes for MINI, creating higher work
efficiencies, profitability, consistency, and levels of collaboration
between teams.
Chinese (Mandarin) — Working Proficiency
- Client lead across all departments within our Berlin, Munich, Buenos
Aires, Pelotas & Prague offices to develop integrated creative
solutions for campaign launches, social media content creation, and
community management. German — Beginner A2.2

- Looked at the brand from a strategic level, ensuring that all

campaigns are aligned, and that we meet their marketing and
business goals and objectives.
- Responsible for overall campaign success through all campaign
phases, including strategy, concept, artwork briefing, copywriting,
and production, and distribution to 100+ markets globally.
- Established positive, long-term relationships, ensured client growth,
and liaised with MINI team at a senior level on a day-to-day basis.
Interpersonal & Communications Skills
Exceptional interpersonal and communication skills, and the
ability to build and manage relationships.
Leadership & Development
Develops, mentors, and trains teams and individuals to enable
them for success and support them to become their best selves.

OpenIDEO Berlin Chapter Berlin, Germany
Leadership Team — July 2017 to Present
- One of the Founders of OpenIDEO Berlin Chapter, a volunteer-driven
community dedicated to creating social impact. Part of a global
OpenIDEO network, each Chapter identifies opportunities to create a
better future through open innovation & human-centred design.
Operations Management
Understands what’s required in an organisation strategically,
then executing this to solve problems & create positive change.
International Experience
Been based in Australia, China & Germany. Flexible, understands
cultural differences, adapts to different working styles.

- Created events, connecting creative problem solvers in Berlin to

design local solutions to our world's biggest challenges. These
range from workshops to panel discussions, primarily focusing on
the topics of sustainability, circular economy, and education.
- Facilitated Design Thinking workshops ranging from 2-hour
introductory jam sessions to 2-day events.
- Organised & coordinated event speakers, partnerships &
sponsorships, marketing, logistics, and preparation.
- Storytelling and social media management across all our digital
channels to build our community, encourage participation, and get
them to spread the word.
- Provided feedback on innovator’s ideas submitted in OpenIDEO
Challenges in order for them to better craft their proposals during
the Refinement Phase.
Digital Strategy & Social Media
Highly adept in digital transformation from a strategic-level
down to the roll-out and execution of content on a global scale.
Building Company Culture
Proactively shapes cultures that help teams be more productive
and collaborate better, while enjoying their work environment.
Career Objective
To leverage my 10+ years of client relationship management, team
leadership, and brand communications expertise to find the sweet spot
between maximising profits, customer satisfaction, and positive team
culture within an organisation.
Experience (Continued) Community Involvement
Paper Stone Scissors Shanghai, China Stepping Stones Shanghai, China
Senior Account Manager — Feb 2016 to Dec 2016 Board Director — Mar 2015 to Dec 2016
Account Manager — Jul 2013 to Feb 2016 Stepping Stones is a non-profit organisation that improves the education
Account Executive — Oct 2012 to Jul 2013 and welfare of disadvantaged children in China. As Board Director, we
ensured effective planning & resource allocation, assessed performance
- “During the time Shermaine worked for us, the performance of our and progress, and made decisions with the mission and vision in mind.
Shanghai studio was greatly enhanced with an increase in annual revenue
of 120%. The dedication and initiative she has shown this business was far Singburi Orphanage Singburi, Thailand
beyond her daily obligations and the legacy she has left is a reminder of the
Volunteer — Nov 2010 to Dec 2010
exceptional person she is.” — Atia Cader, Cofounder & Creative Director
One-month volunteer project at an orphanage 20 km away from Singburi
- Built and maintained client relationships over the years, resulting
City, available for orphans and underprivileged families. Tasks involved
in increased repeat business with international and local brands.
English teaching, assistance in rebuilding the orphanage, painting murals
- Secured the highest number of new business leads and conversions and planning activities for the children to encourage cultural awareness.
in the agency. Obtained Living Octave as a client through my
personal network, which quickly turned into the highest billing
client that year. Converted 87% of proposals & quotations in 2016. Other Projects
- Created the Paper Stone Scissors handbook outlining our culture &
personality. This allowed for effective onboarding, building positive
Flyghte
team spirit, and guided the tone of voice for our new identity. Creator, Curator, Writer

- Wrote a step-by-step playbook for each department to ensure that Creating handmade typography and illustrations, and curating
best practices, processes and know-how are retained within the a digital space dedicated to spreading happiness and
agency for constant growth and accelerated learning of employees. inspiring creativity - one handwritten card at a time.

- Organised ‘Collab#1’, the inaugural event of non-profit, Now&Them.

Managed 60 exhibitors, secured sponsorships, 400+ attendees of
Refuture
the launch event, raised over ¥100,000 for charity. Also organised Social Media & Marketing Communications
‘Chinese Whispers’ the subsequent year, based around storytelling. Refuture is a platform with a vision to make sustainability
- Social media strategy, managing pages, and creating content for mainstream. Supported the Founder on a successful Indiegogo
company marketing. Wrote monthly newsletter to 2000+ crowdfunding campaign & subsequent digital activities.
subscribers and 4x increase in LinkedIn followers within 2 years.
- Primary copywriter for external and internal projects including
TEDxShanghai
advertising, brochures, magazines, presentations, articles, etc. Planning & Marketing Communications

- Clients: Herman Miller, Hilton, Waldorf Astoria, Yves Rocher, Crocs, Part of the mastermind for TEDxShanghai 2016, the largest
Shangri-La, Carrefour, CapitaMalls Asia, New Look, Shanghai World TEDx conference in Asia. Planning and organisation of the
Financial Center, AustCham, Living Octave, etc. event’s branding, visual identity and communication tools.

McCorkell & Associates Sydney, Australia Personal Interests

Account Coordinator — Jan 2012 to July 2012
SOCIAL IMPACT
INITIATIVES
- Event coordination and planning for international clients.
COMMUNITY
- Creation of templates, workflows and procedures to ensure BUILDING
WRITING
consistency and efficiency within the office.
- Market and industry research, competitor analysis, and data
collection to support proposals and campaigns.
- Conceptualisation and execution of campaigns. For example, the DESIGN
Sourcefire direct mail piece sent to upper-level management, which ART & THINKING &
DESIGN WORKSHOPS
was successful and was since carried out on a global scale.
- Clients: EMC, Google, Fuji Xerox, Sourcefire, Pelikan-Artline,
Motorola, Hewlett-Packard, Avnet, Sinopec, Lexus, Trend Micro, etc.

Poster Magazine Sydney, Australia TRAVEL

PHOTOGRAPHY
Advertising Executive — May 2011 to Oct 2011

- Key project manager compiling content for two editions of an avant-
garde fashion & lifestyle magazine sold across Australia & Asia.
- Writing proposals and securing advertising with clients such as
Ferragamo, Lamborghini, Zegna, Coach, Dior, Vacheron Constantin,
Moet & Chandon and Herve Ledger. Development of these client
relationships across Australia, Singapore and Bali.
- Curated and assessed brands, photographers, and editorial pieces
to ensure their fit within the style of the publication. Planned the
editorial calendar based around this in alignment with our strategy.
- Creation of all the Media Kits and Press Releases to announce the
release of each edition of Poster Magazine.
READING
A Little About Me
In a nutshell, I’m chronically optimistic and see the
world through rose-tinted glasses. I love all things
creative, write endlessly, and tend to smile too
much. I live my life with curiosity, imagination, and
I’m a strong believer that it’s the little things that
make the biggest difference.

To view work case studies, please see my portfolio.