EVA

MP-15
Making great things posible
Description of product and client status
EVA
Founded in 2005

Goal Global E-waste Competing companies

Put an end to the 53.6 million metric tons iPhone

battery problem of e-waste in 2019. Samsung
Help to reduce the Only 17.4% was Huawei
pollution impact that the collected and recycled. Tessla
technology industry has Planned
on the environment. obsolescence

Cell phone life

due to
18 to 24 months battery
Description of product and client status

MP-15 BATTERY
An additional battery in the form of a chip.
Can be installed in cell phones and computers of any
brand.
Has a durability of 8064 hours
Can be activated and deactivated whenever you want
Allows a longer battery life.
Generates savings for the consumer in terms of
buying chargers and reducing electronic waste
Preventsm buying more chargers or replacing their
electronic devices with new ones due to battery
problems.
Marketing analysis and Primary research

POSITIONING MAP

Establish its competitors

Technology industry
Position itself in the industry.
Marketing analysis and Primary research

EVA MARKETING ANALYSIS

Founded in 2005

Industry Trends:

Ecological nature care

social media
Technology
Marketing analysis and Primary research

CUSTOMER PROFILE

25 years of age or Gender does not differ Salary higher than

older or affect our marketing $1000
strategy

People who have

problems with their cell
phone battery
Marketing analysis and Primary research

PRIMARY RESEARCH
Survey

8 basic questions

To find out people's preferences

in order to develop our product

What is your cell phone brand?
How much time do you use your cell phone every
day?
How long does your battery last?
Approximately how much money have you spent on
cell phone chargers?
Have you ever had problems with your cell phone
battery?
Have you thought about changing your cell phone
due to poor battery life?
Would you be willing to buy a battery that will keep
your portable electronic device powered for 8064
hours without the need to charge it?
How much would you be willing to pay for this
battery?
 Business proposal and budget

EVA

Eva is a new technology company
that seeks to solve current issues
in the lives of the consumers
through the use of technology in a
sustainable way.
Eva has been created with the
purpose of improving electronic
devices in order to strengthen
their time of use and in
consequence reduce their waste.

The market in which the company will work is the technology

sector. Eva's ideal target audience is consumers who agree
with the policies of environmental sustainability and have the
financial resources to obtain the product.
Business proposal and budget

MISSION STATEMENT
Eva is a new technology company that seeks to solve current
issues in the lives of consumers through the use of
technology in a sustainable way. Eva has been created with
the purpose of improving electronic devices in order to
strengthen their time of use and in consequence reduce
their waste. The main objective is the reduction of electronic
waste in order to slow down global warming.
Business proposal and budget
Short-term goal:
Supply technology stores.

SHORT AND Long-term goal:

Become a nationally and internationally
recognized brand.
LONG-TERM
GOALS
Business proposal and budget

BUDGET
2 stores
The value paid to each of the employees is
$513.95
Production value is $172,29
Initial investment $7994
BUDGET
Marketing Mix

UNIQUE SELLING POINT

Innovative product

Powerful and advanced

technology

New product

Never created before

 Marketing Mix

PRODUCT PRICE
MP-15 battery $300
Supplementary Accessible
battery in the Profit
form of a chip Inversion
Extends battery Pricing strategy
life
Marketing Mix
PROMOTION
Benefits Digital platforms

Above-the-line promotion Influencers

Social media Web site

Marketing Mix

PLACE
Two small shops

Distribute the
products to
technology shops
Producer to
consumer Online shops