Comparative Analysis of SMC With Other Stock Broking Firms: Summer Project Report On

SUMMER PROJECT REPORT ON
COMPARATIVE ANALYSIS OF SMC WITH OTHER STOCK

BROKING FIRMS
In Partial Fulfillment of Award of

Post Graduate Diploma in Management (Marketing and Business Analytics)
By
(VASHITA BAWEJA)
(214)
Under the guidance of
(B. Sanjeev Kumar-Industry Guide & Fareeda Rasiwala)
PGDM (Marketing & Business Analytics)

Entrepreneurship and Management Processes International
New Delhi – 74
July 2021
ENTREPRENEURSHIP AND MANAGEMENT PROCESSES INTERNATIONAL NEW DELHI
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Certificate from Institute
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Certificate from organization
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TABLE OF CONTENTS
Acknowledgement 5
Abstract 6
7
Chapter 1 INTRODUCTION
Background of the Organization 8
Introduction of the study 12
Need of the Project 17
Scope of the Project –extent and 18
limitations
20
Chapter 2 LITERATURE REVIEW
22
Chapter 3 METHODOLOGY
Research design 23
Objectives 23
Hypothesis 23
Scope of the study 24
Data collection and sampling plan 24
Analysis tools and techniques 24
SEGMENT 1 – Comparative Analysis of 25
SMC Global Securities with other stock
broking firms.
-Angel Broking
-Motilal
-Icici Direct
-Sharekhan
SEGMENT 2 – SWOT analysis of SMC 46

48
Chapter 4 FINDINGS AND ANALYSIS
SEGMENT 3 – Survey 1 49
Findings 49
Analysis with help of Python 63
Analysis 65
Summary of findings and analysis 66
SEGMENT 4 – Survey 2 67
Findings 67
Analysis with help of Python 75
Analysis 77
Summary of findings and analysis 81
SEGMENT 5 – Interpreting the best 82
broker.
Chapter 5 CONCLUSION AND 84
RECOMMENDATIONS
Summary of the project and major 85
findings
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Recommendations 85
Conclusion 86
Limitations 86
Chapter 6 BIBLIOGRAPHY 87
Sources 88
Appendix 88
ACKNOWLEDGEMENT
On the Successful Completion of this report, I would like to express my gratitude to everybody who assisted
and guided me in completing this report and making it a memorable and successful one. I wish to extend my
deep and sincere thanks to Mr B Sanjeev Kumar - online trading head ) SMC global pvt ltd. whose motivation,
constructive ideas, and vital inspiration to work hard and set high targets propelled me to learn a lot about
Online Trading and Stock Market and for his support through this analysis and report preparation phase.
The results and learning from this comprehensive research project helped me in gaining in-depth knowledge of
the subject and gave necessary direction to my cognitive process. I am extremely grateful to Mr. Ankit Sharma
who rendered us with his knowledge at every step and helped us in presenting this report successfully. I am
equally thankful to Mr. Saral Tanwar, for sharing with me the necessary insights about how global trading
account works and its a/c opening procedures.
Lastly, I am beholden to my family and friends for their blessings and encouragement and thank Ms. Fareeda,
lecturer, EMPI Business School, Delhi for supporting and guiding me throughout the project.
Vashita Baweja
214
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Report title – Under the guidance of Ms. Farida Rasiwala and Mr. B Sanjeev Kumar as my Faculty and the
Industry guide respectively, I am preparing summer internship report on Comparative analysis of SMC with
other stock broking firms.
Abstract Of the Project

The Comparative analysis of SMC with other firms on the following parameters is focused on gaining detailed
insights upon -
• Details of Products and services offered by them.
• The pros and cons in their respective offerings.
• Also the various Advantages and Disadvantages of having them as our stock brokers.
The project further, includes
• The interpretation of one of the today’s leading broking firms by reviewing various individuals.
• An analysis has been performed based on the views of various individuals upon their awareness
regarding knowledge of stock market and share brokers which has been interpreted through a set of
Questionnaire in graphical format and circulation of Google forms for the same.
• Another survey has been circulated in a similar fashion to know about the problems and difficulties they
face during the operations of SMC, having it as their stock broker.
• SWOT analysis of SMC has been performed.
SWOT has addressed the weaknesses , looked up to deter threats, shown ways to capitalize on the opportunities
and take advantage of firms strengths which will ultimately help the firm simultaneously develop its business
goals and strategies for achieving them.
Therefore my aim throughout this internship has been to develop informed decision skills about the investments
in various stock broking companies as well as having a better understanding of various firms. And most
importantly - To analyze the factors basis which can justify the better performance of a firm above others and
especially over SMC.
Firms studied -
1. ANGEL BROKERS
2. ICICI DIRECT
3. MOTILAL OSWAL
4. SHAREKHAN
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CHAPTER ONE
Introduction
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ABOUT SMC GLOBAL SECURITIES LTD.
Established in 1990, SMC is one of the leading and well-diversified financial services companies in India. It
currently serves 19 lakhs unique clients while having a work force of 3000+ employees.
With its presence in 500+ cities and has offices in dubai, it also Has a large network of 2500+ large , sub and
small brokers.
It offers services and brokerage across –
 Products and Services
 Equities, Derivatives, Commodities and Currency Trading
 Wealth Management
 Distribution of IPOs, Mutual Funds & Fixed Income Products
 Depository Services
 Clearing Services
 Real Estate Advisory
 Forex Advisory
 NRI Investment
 NBFC Financing
 Alternate Investment Fund (AIF)
 Research Services
 Investment Banking
 Insurance Broking
 Mortgage Advisory
 FPI Investment
 NPS Services
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Company has won “Business Excellence Award - Skoch Corporate Excellence Awards 2019, Premier
Depository Participant in Gold Category - CDSL Awards 2019, Fastest Growing MFI North in Best Star MF
Online - BSE Star MF Awards 2019" and many more.
SMC supports Web based, software based and mobile App based trading Platforms. Their trading platforms are
good in terms of speed, convenience and risk management.
Web based
The web based trading platform by SMC mostly suited to Retail investors for online trading and does not
require any software installation. The main features are:
o Trade on different exchanges on a single platform
o Online transfer of funds through multiple banks
o Online Back office to track your investments
o Online IPO & Mutual Fund
o Technical SMS alerts facility
o Latest news, market information and research reports on mail.
- web-based trading platform with live streaming quotes, This account is ideal for Active traders who transact
frequently during day's trading session to capitalize on intra-day price movements.
Software based trading
The software-based trading platform for active traders with features like Real time streaming quotes, intraday
charting, Different Exchanges on a single screen, Fully Customizable Market Watch, Track Multiple Stocks on
single screen, Hot Key Functions, Online transfer of funds through multiple Banks, Online IPO & Mutual Fund.
SMC mobitrade: It is the app based user friendly interface for trading across Equity and Commodity. It
provides real time access to market information like Security Info, Contract info and Best Five. SMC mobitrade
is available in two modes, Lite which is refresh based and Streaming which provides streaming quotes. SMC
mobitrade is available on BSE, MCX Commodity & NCDEX and not on NSE.
SMC TabTrade : This is the app designed for I-pads and Android phones for trading in NSE Cash, NSE F&O,
BSE Cash, BSE F&O, MCX, NCDEX & NSE Currency. The feature remains same as SMC Mobitrade.
PAST OF SMC
The journey of SMC began, with incorporation of SMC Global Securities Limited in 1994 & entered into the
arena of Stock Exchange. This privilege gave the consistent momentum to the expansion & diversification of the
SMC Group.
 1994 SMC Global Securities Limited was incorporated.
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 1995 SMC has started business of equity brokerage and got membership of the National Stock Exchange
of India Limited. Also started Arbitrage operations.
 1196 SMC moved towards providing trading platform for equities to their clients after procurement of
membership of the National Stock Exchange of India Limited in the capital market segment.
 2000 SMC ventured into depository services with CDSL registration and in 2009 it also got registered
with NSDL.
 2003 SMC started providing trading platforms to clients for trading in commodities through MCX,
NCDEX and ICEX. It also has international presence through its wholly owned subsidiary, SMC Comex
International DMCC, which is a member of Dubai Gold and Commodity Exchange (DGCX)
 2006 SMC entered into the distribution of life and general insurance products through its subsidiary
SMC Insurance Brokers Pvt. Ltd., a licensed insurance broker by IRDA.
 2007 Started providing NRI services, Institutional trading and advisory services.
 2008 SMC went digital by providing facility to trade online in equities, derivatives and commodities.
NBFC Started providing margin funding and IPO financing to clients
 2010 Launched corporate hedging desk.
 2014 Started providing broking services for real estate, mortgage and loan advisory.
 2016 Started acting as a stock broker and clearing member on derivative segment of India International
Exchange
 2017 SMC INSURANCE POS Enrolled a new distribution partner ‘POS’ approved by IRDA for selling
general insurance and life insurance products.
 2018 INDIAKALOAN.COM Started online marketplace for instant customized rate quotes on loans
 SMC GOLD DESK Introduced ultimate service experience for exclusive clients.
 2019 STOXKART Established business of retail discount broking, currencies and commodities trading,
mutual funds and bonds which empowers traders & investors by sharing its market expertise, new-age
technology, zero brokerage advantages and excellent trading platform.
PRESENT OF SMC
 Over the span of time SMC has earned appreciable reputation and Brand recognition through its
client service focused model.
 Presently, SMC is one of the leading financial services companies providing Broking, Distribution of
mutual funds & IPOs, Insurance Broking, depository services, equity research services, Financing, Real
Estate & Wealth Advisory, Commodity Broking, NRI & FPI services, Investment Banking and
Alternative Investment fund with nearly over 550+ cities across India and UAE.
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 The company provides these services through on–line and off–line distribution channel. The Company
leads with the team of more than 4100+ enthusiastic workforce who are efficient, determined and
passionate to take the company at new heights.
 SMC has been recognized across various categories with its innovative use of digital technology-
enabled capabilities, best-in-class products and services to highlight financial industry initiatives that
have been taken in last one decade.
FUTURE OF SMC
 SMC has earned trust that cements “One Transaction Lifetime Relationship,” the belief that centers on
managing, growing and protecting the investment of clients for generations.
 For the coming years, SMC will continue shifting the focus from the underlying architecture that
supports operations to new capabilities that will drive more engagement and long-term customers’
growth.
 SMC has been able to remain responsive, resilient and focused on achieving our objectives and have
been ambit clear on our future road-maps to be accomplished. Our growth has therefore remained
certain, profitable and sustainable every year, we achieved new milestones and surpassed benchmarks
that we set for ourselves.
 SMC MISSION – ‘We aspire to be a global organization having dominant position in financial &
investment services through a customer centric approach.’
 SMC VISION - To help people make the right investment, the right way.
Latest Charges
Plan Margin Amount AOC (In Brokerage Cash Back DP AMC Brokerage Slab
name (In INR) INR) Limit (INR) Waiver
Elite 1,00,000 & Nil 50,000 Free for 3 0.16% ( Delivery) &
above years 0.016% ( Intraday, F&O)
Premia 50,000 & above Nil 25,000 Free for 2 0.20% ( Delivery) & 0.02%
Years ( Intraday, F&O)
Preferred 25,000 & above 599 10,000 Free 1st 0.30% ( Delivery) & 0.03%
Year ( Intraday, F&O)
Lite 10,000 & above 599 5,000 Free 1st 0.35% ( Delivery) &
Year 0.035% ( Intraday, F&O)
Basic Less than 10,000 599 1,000 Free 1st 0.40% ( Delivery) & 0.04%
Year ( Intraday, F&O)
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INTRODUCTION OF THE STUDY
We invest in shares to build our wealth in the long run. While some people view shares to be a risky investment,
many studies have proved that putting your money in the right shares for a long period of time (five to 10 years)
can provide inflation-beating returns — and be a better investment option than real estate and gold.
People also have short-term strategies while investing in share markets. While shares can be volatile over a
short period of time, investing in the right shares can help traders make quick profits.
Earlier, stockbrokers would converge around Banyan trees to conduct trades of stocks. As the number of
brokers increased and the streets overflowed, they simply had no choice but to relocate from one place to
another. Finally in 1854, they relocated to Dalal Street, the place where the oldest stock exchange in Asia – the
Bombay Stock Exchange (BSE) – is now located. It is also India’s first stock exchange and has since then
played an important role in the Indian stock markets. Even today, the BSE Sensex remains one of the
parameters against which the robustness of the Indian economy and finance is measured.
In 1993, the National Stock Exchange or NSE was formed. Within a few years, trading on both the exchanges
shifted from an open outcry system to an automated trading environment.
This shows that Indian stock markets have a strong history. Yet, at the face of it, especially when you consider
to invest in share market, it often seems like a maze. But once you start, you will realize that the investment
fundamentals are not too complicated. One of the basics of investment fundamentals is financial planning. Read
more about the importance of financial planning.
SHARE MARKET BASICS.

Demat Account and Trading Account
Physical share certificates are converted into electronic format is known as “Dematerializationor De mat”. Currently
almost 99 percent of shares traded in Indian stock exchanges are indemat mode. You have to open a demat account if you
want to buy or sell stocks, just like a bank account where actual money is replaced by shares. Demat account allows you
to buy, sell and transact shares without the endless paperwork and delays. Similarly, a trading account works as an
intermediary between the savings account and demat account. When you want to buy shares, first the money is transferred
from your savings account to trading account. After that required amount of shares are purchased and finally shares are
stored in electronic form in the demat account. It works just in opposite way during the time of selling shares.
Sensex and Nifty
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The Sensex is basically an indicator that gives you an idea about whether most of the stocks have gone up or
have gone down. It is an indicator of all the major companies of the Bombay Stock Exchange. BSE came out
with this stock index in the year 1986 that subsequently became the barometer of the Indian stock market
("What are the,"). It is calculated taking into consideration prices of 30 largest and most actively traded stocks
of the BSE listed companies. The base year of Sensex is 1978-79 and the base value is 100. Similarly, Nifty is
an indicator of all the major companies listed with National Stock Exchange. It is calculated based on 50 major
stocks listed with NSE. And the base year is taken as 1995 and the base value is 1000.
What is a Stock ?
In simple words, stock is a share in the ownership of a company. Holding a company's stock means that you are
one of the many owners (shareholders) of a company and you have a claim to everything the company owns. As
an owner, you are entitled to your share of the company's earnings as well as any voting rights attached to the
stock Earlier days a stock was represented by a stock certificate which was a piece of paper that was proof of
your ownership. But in today’s computer age, your stock is stored electronically by your broker. This is done to
make the shares easier to trade. In the past, when a person wanted to sell his shares that person physically took
the certificates down to the broker. But now stocks can be purchased with a click of mouse. Most stocks are
traded on exchanges where both buyers and sellers meet and decide on a price. The purpose of a stock exchange
is to facilitate the exchange of securities between buyers and sellers, and reducing the risks of investing. Some
exchanges are physical locations where transactions are carried out on a trading floor. The other type of
exchange is virtual, composed of a network of computers where trades are made electronically
What is share market ?

A share market is where shares are either issued or traded in.
A stock market is similar to a share market. The key difference is that a stock market helps you trade financial
instruments like bonds, mutual funds, derivatives as well as shares of companies. A share market only allows
trading of shares.
The key factor is the stock exchange – the basic platform that provides the facilities used to trade company
stocks and other securities. A stock may be bought or sold only if it is listed on an exchange. Thus, it is the
meeting place of the stock buyers and sellers. India's premier stock exchanges are the Bombay Stock
Exchange and the National Stock Exchange.
Types of Market
THERE ARE TWO KINDS OF SHARE MARKETS – PRIMARY AND SECOND MARKETS.
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Primary Market:
This where a company gets registered to issue a certain amount of shares and raise money. This is also called
getting listed in a stock exchange.
A company enters primary markets to raise capital. If the company is selling shares for the first time, it is called
an Read more factors to consider before investing in an IPO.
Secondary Market:
Once new securities have been sold in the primary market, these shares are traded in the secondary market. This
is to offer a chance for investors to exit an investment and sell the shares. Secondary market transactions are
referred to trades where one investor buys shares from another investor at the prevailing market price or at
whatever price the two parties agree upon.
Normally, investors conduct such transactions using an intermediary such as a broker, who facilitates the
process. Different brokers offer different plans.
How to invest in share market ?

A stockbroker, also known as a broker is a financial market representative who operates in securities. Their primary job
role dictates obtainment of purchase and sale orders and execution of the same. Market participants or investors rely on
their expertise and knowledge regarding market dynamics to invest in stocks and other investment options.
Share brokers either work individually or as part of a brokerage firm.
A broker is officiated post their registration with a recognized stock echanges such as BSE or by working for a brokerage
firm. Such brokers levy a charge in the form of commission, fee, or mark-up. This charge widely varies from broker to
broker. Some dealers charge a flat fee, whereas some levy a percentage of the securities value traded.
The share market brokers’ foray is dominated by discount brokers. This set of brokers has mustered widespread popularity
because of their low charges which make the security market more accessible to laymen. A key distinction between a
discount broker and regular a stockbroker is that the latter is required to have a profuse knowledge of the market and has
to go through arduous examination routines while these parameters are not compulsory for a discount broker.
Types of Investment
Investing is the act of committing money to an endeavor with the expectation of obtaining an additional income. Simply,
it means putting the money to work for you and maximizing the earning potential. The more time you give your
investments, the more you are able to accelerate the income potential of the original investment .There are various ways to
invest money such as:
Bonds: They are called fixed-income securities and refer to any securities that are founded on debt. When you purchase a
bond, you are lending out your money to a company or government. In return, they agree to give you interest on your
money and eventually pay you back the amount you lent out. Bonds are relatively safety but the rate of return is lower.
Stocks: When you purchase stocks or equities you become a part owner of the business. This entitles you to vote at the
shareholders' meeting and allows you to receive any profits that the company allocates to its owners. Stocks are volatile
and they fluctuate in value on a daily basis. When you buy a stock, you aren't guaranteed anything. But compared to
bonds, stocks provide relatively high potential returns.
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Mutual Funds: A mutual fund is a collection of stocks and bonds. When you buy a mutual fund, you are
pooling your money with a number of other investors which enables you to pay a professional manager to select
specific securities for you. The major advantage of a mutual fund is that you can invest your money without the
time or the experience that are often needed to choose a sound investment.
Futures: A futures contract is just what it's called a contract. It is not equity in a stock or commodity. It is a
contract to make or take delivery of a product in the future, at a price set in the present. In formalized trading of
futures contracts on exchanges, agreements specify price, quantity and the month of delivery. Futures can be
used either to hedge or to speculate on the price movement of the underlying asset.
Options: It is a financial derivative that represents a contract sold by one party (option writer) to another party
(option holder). The contract offers the buyer the right, but not the obligation, to buy (call) or sell (put) a
security or other financial asset at an agreed-upon price during a certain period of time or on a specific date
("Option,").
Types of Share Market Brokers

The different types of share brokers are listed below –
Traditional or full-time brokers: This kind of brokers provides a vast assortment of products and
services to its customers. These services involve securities’ trading, investment advice, retirement planning,
management of investment portfolio, etc. Full-time stockbrokers charge a hefty commission, however, given the
range of their services, such cost might justify.
As was earlier mentioned, such brokers go through rigorous training and examinations to attain the job and thus
have in-depth knowledge regarding the stock market. Therefore, they are adequately trained to make a bid on
your behalf and steer your portfolio to its maximum earning potential and minimise risks on it.
Discount brokers: Discount or online stock brokers dominate the band of brokers. Along with their
inexpensive nature, they also offer convenience to the laymen in terms of time and place utility. Market
participants do not need to personally meet discount brokers and carry out their investment through the internet.
Investors with minimal disposable income can also start investing in the stock market through discount brokers.
However, not all discount brokers offer the same level of expertise as a traditional broker and thus are a less
profitable option for companies and individuals who can afford hefty investment corpus and costs.
The following table illustrates the distinguishing features of the above mentioned types of brokers.
Distinctive
Traditional Share Broker Discount Broker
points
These brokers levy a percentage of Discount brokers usually ask for a flat fee
Kind of
securities’ value traded as commission. In against each transaction. Online
brokerage and
India, such percentage varies from 0.25% – brokerage is within the range of Rs. 10 –
range of fees
0.75%. 20.
Customer type Ideal for investors, who require Is suited to individuals who are not regular
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personalised services, is a regular and in their investments, are new to the
committed market participant and has a market or are unable to afford the high
large volume of investments. charges imposed by full-time brokers.
Some of its primary services include

brokerage services, portfolio management, Some basic services such as brokerage,
Services
financial advisory, depository services, Mutual Funds services, and passive
offered
Mutual Funds services, and retirement portfolio management.
planning.
How are they regulated? Stockbrokers are governed under the Securities and Exchange Board of India
Act 1992, Securities Contract Regulations Act, 1956, and also the Securities and Exchange Board of India
(Stockbrokers and sub-brokers Regulations), 1992. Stockbrokers are also regulated under other rules,
regulations and bylaws that SEBI may issue from time to time. Every stockbroker in India needs to be a
member of stock exchanges and also requires to be registered with SEBI. Stockbrokers display their registration
details on their websites and even on official documents. One can also visit the Sebi website and find details of
registered stockbrokers.
Currency Trading Basics – it is highly monitored by RBI.
Major currency pairs are – EURUSD,USDJPY,GBPUSD,AUDUSD,CADUSD,USDCNY,USDCHF.
Most traded – USD,EURO,JPY,GBP,CHF.
Timings are Monday to Friday – 9 am to 5pm.
Portfolio Management Services (PMS) - Service offered by the Portfolio Manager, is an investment portfolio in
stocks, fixed income, debt, cash, structured products and other individual securities, managed by a professional
money manager that can potentially be tailored to meet specific investment objectives. 2 Models – discretionary and non
discretionary.
Alternative Investment Funds (AIF)- Alternative Investment Fund comprises pooled investment funds which invest in
venture capital, private equity, managed futures, etc. In simpler terms, an AIF refers to an investment which differs from
conventional investment avenues such as stocks, debt securities, etc.
Commodity Market-There are 4 major commodity trading exchanges in India: Multi Commodity Exchange of India,
MCX. National Commodities and Derivatives Exchange Limited, NCDEX. Indian Commodity Exchange, ICEX.
Research session
Technical Analysis – gives idea for the company where we read the graphs and understand price action. It shows whether
to hold/exit the shares. It can be done online or manually through ratios.
Fundamental Analysis – Here we look at the company’s financial and investment capitals or business channels. It reflects
the future value growth of the company.
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NEED OF THE PROJECT
According to International Monetary Fund, both advanced economies and emerging market and developing
economies are in recession for the first time since the Great Depression of 1930.
For the calendar year 2020, growth in advanced economies is projected to de-grow at 6.1 percent. Emerging
market and developing economies with normal growth levels well above advanced economies are also projected
to have negative growth rates of 1.0 percent in the calendar year 2020. The social and economic challenges
posed by COVID19 have emphasized the true value of identifying business strengths and weaknesses, as
well as in recognizing and mitigating material risks by understanding the practices followed by various
companies of the same fraternity and diaspora in the upkeep of their businesses.
FOR THE INDUSTRY - At a macroeconomic level, for capital markets as well as for the industry, the near
future would be very strongly influenced by the outcomes pertaining to the COVID-19 pandemic and the
manner and duration of recovery. In an uncertain and unprecedented environment that we are likely to face in
the coming term due the hit of COVID19, the most critical thing will be to focus strongly on cost efficiency,
which comes by allocating the resource at the targeted audience under the ambit of growing competition.
FOR THE GENERAL PUBLIC - The recent financial event has emphasized the need for understanding of
financial decision, financing instruments and strategies used in financial and investment management. It
becomes important to have knowledge about basic s of stock market and share brokers as well as to develop
familiarity with the stock market and stock broker.
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SCOPE of the PROJECT
EXTENT
 To compare, interpret and analyze SMC in the Indian stock market over other broking firms.
 On the basis of suggested factors, we will be given valuable insights regarding various firms along with
the better understanding of various investing platforms which will enhance our investment skills.
 Business analytics tool – Python has been used to further explore the data in a good way.
 I have tried to analyze the interpretation of Correlations.
 Initially it is important to look for the firms which stands in competition with SMC on the basis of which
we can study the factors, collect data and interpret the performance of each firm in comparison to SMC
followed by which we can analyze the performance of every individual firm over others.
 To analyze the factors basis which we can justify the better performance of a firm above others and
especially over SMC.
 To develop competitive outlook in response of major players of the share market.
 To analyze and work upon the negative feedback received by reviewing several individuals and
simultaneously incorporating the recommendations if applicable.
 Most importantly to identify and interpret todays leading stock broker by reviewing several individuals.
LIMITATIONS
 Constraint on time
 As there are many experts in the matter the data given here may not be entirely correct considering
difference in opinion.
 The respondents were not answering with interest, the targeted audience was broader than the responses
received
 Could only get information from some of the articles, journals, magazines, guides & friends
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 The data received might be inappropriate.
 The surveys were open for 6 days each.
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CHAPTER TWO
Literature review
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Walia N. and Kumar R. (2012) Research report examined the investors' preference for traditional trading and
online trading, investor's perception on Online trading & comparing current usage of online trading and offline
trading. This study reveals that out of every 100 investors only 28 trade online, which points out a question as
why investors were not able to realize the importance of technology in stock trading. The major findings of the
study are the Indian investors are more conservative, they do not change brokers for trading, whereas net traders
are more comfortable with online trading for its transparency and complete control of the terminal.
Tor Wallin Andreassen & Line Lervik explores that Customer‟s perceived relative attractiveness today is the
key driver of future intent in both business and consumer contexts. in Business customers use perceived quality
of past and present deliverables as the primary qualifier of future repurchases intention. Next in the consumer
market both perceived relative attractiveness today and tomorrow have an impact on future intent. Here they
measured that perceived relative attractiveness today and expected future relative attractiveness is using one
item of each.
Jaiswal M., Vashist D. and Kumar A (2009) traces the growth of online trading from the year 2000 using
statistics on volume of online trading from the year 2000 using statistics on volume of online trading, number of
e- broking firms, brokerages and demographic patterns. Online trading has dramatically changed the way stock
business has been conducted over the years.
In the study conducted by Nidhi walia and Ravinder kumar (2007) examined the investor's preference for
traditional trading and online trading. The major findings of the study were that Indian investors are more
conservative, they do not change easily and Indian traditional traders still choose brokers for trading. But
Internet traders are more comfortable with online trading because of its transparency and complete control over
the terminal
The study conducted by Yingzi Xu, Robert Goedegebuure and Beatrice van der Heijden (2006) on
"Customer Perception, Customer Satisfaction, and Customer Loyalty within Chinese Securities Business:
Towards a Mediation Model for Predicting Customer Behavior" found service quality perceived by customers
has a direct, significant effect on customer satisfaction. Also the relationship between perceived service value
and customer loyalty is found to be determined by customer satisfaction
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CHAPTER 3
METHODOLOGY
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One of the most important uses of research methodology is that it helps in identifying the problem, collecting,
analyzing the required information data and providing an alternative solution to the problem .It also helps in
collecting the vital information that is required by the top management to assist them for the better decision
making both day to day decision and critical ones.
RESEARCH DESIGN
Research design adopted for this research is “Descriptive Research “. It includes surveys and fact-finding
enquiries of different kinds. Structured Questionnaire Conducting Perception of the customers required the
preparation of a detailed questionnaire which could capture all possible areas of their agreed levels. Prior to
preparation of questionnaire I circulated a questionnaire to all all the groups regarding the objectives of my
study. The questionnaire included eighteen questions.
This report is based on primary as well secondary data, primary data collection was given more importance
since it is overhearing factor in attitude studies.
Segment 1 and 2 are based on secondary data.
Segment 3 and 4 are based completely on primary data. Secondary data was used only for the reference.
Primary data has been collected by interacting with various people. The secondary data has been collected
through various annual reports and websites.
OBJECTIVES OF THE PROJECT:

SMC Global Securities is a full service broker offering a large number of services to its clients. Due to
increased competition in this industry, one needs to remain a step ahead.
There are many objectives of the study, that were traced during the study & that are follows:
OBJECTIVES
 To study the perception of the customers with reference to the share market.
 To study the perception of the customers with reference to the share brokers.
 To analyze the level of awareness of customers transacting business through SMC GLOBAL.
 Various services offered by ICICI DIRECT. Customer friendly firm.
 Interaction with the potential clients & suggestion to improve the services of SMC GLOBAL.
 To understand the giant market by predicting the customers.
 To learn the world of opportunities.
 To provide recommendations
HYPOTHESIS
H0: There is no relationship between source of investor’s awareness in the stock market and demographic
variables
23 | P a g e
H1: There is relationship between source of investor’s awareness in the stock market and demographic
variables.
SCOPE OF THE STUDY

 The study extends to all the possible directions which brings out the objectives of the project report.
 It gives us information about the problems being faced by customers of SMC.
 It gives us information about the perception of trader towards online trading.
 It shows the number of online trader.
 It gives the information regarding the preference and choices of the different online trader.
 The study also gives information regarding the expansion of online services for trader in future.
 It gives the information about satisfaction level of online trader.
 It reflects the best broker today in the market according to customers.
 Its further shows the scope of improvements with the firm.
SAMPLING & DATA COLLECTION METHODS

The population is finite and “Simple random sampling method” will be adopted for selecting samples from the
Infinite one. Some of the persons were not so responsive. There is a possibility of error in data collection
because many of investors may have not given actual answers of my questionnaire. Sample size was much
larger. Many telegram groups were targeted however many respondents were reluctant to divulge information
which can affect the validity of all responses.
Survey 1 is attributed to general public including – Friends, neighbors, family and others
Survey 2 specifically targeted only investors of stock market from various telegram groups.
Analysis Tools and Techniques

 Percentage method
 Python for business analytics.
24 | P a g e
SEGMENT 1
Comparative analysis of SMC with other stock broking firms.
1) ANGEL BROKER AND SMC GLOBAL
Angel Broking is an Indian stockbroker firm established in 1987.The Company is a member of the Bombay
Stock Exchange, National Stock Exchange of India, National Commodity & Derivatives Exchange Limited and
Multi Commodity Exchange of India Limited.] It is a depository participant with Central Depository Services
Limited CDSL. The company has more than 8500 sub-brokers and franchisee outlets in more than 900 cities
across India.
COMPARISON WITH SMC
ANGEL BROKERS SMC GLOBAL
PARAMETRES
Basic BSE, NSE, MCX,NCDEX BSE, NSE, MCX,NCDEX

Commonalities
FULL SERVICE BROKER FULL SERVICE BROKER
NO multiple, monthly, yearly plans. NO multiple, monthly, yearly plans.
PRDUCTS 1. Commodity Trading 1. Equities, Derivatives, Commodities

2. Currency Trading and Currency Trading
& 3. Options 2. Wealth Management
3. Distribution of IPOs, Mutual Funds
SERVICES 4. Futures
& Fixed Income Products
5. Mutual Funds 4. Depository Services
6. SIP 5. Clearing Services
7. Insurance Demat Services 6. Real Estate Advisory
8. Trading Services 7. Forex Advisory
9. Intraday Services 8. NRI Investment
10. IPO Services 9. NBFC Financing
10. Alternate Investment Fund (AIF)
11. Stock Recommendation
11. Research Services
12. Robo Advisory
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13. PMS 12. Investment Banking
14. NRI Services 13. Insurance Broking
15. Issue Management 14. Mortgage Advisory
15. FPI Investment
16. Depository Services
16. NPS Services
EASE OF USE
 Automated Trading  Fundamental Reports

 SMS Alerts  Research Reports
 Online Demo  Annual Reports
 Online Portfolio  Free Stock Tips
 Daily, weekly, monthly  IPO Reports
reports of Equity,F&O,  Top Picks
 Referral Program  Daily Market Review
 Daily Market Reports  Monthly Reports
 Free Tips  Weekly Reports
 Quarterly Result Analysis  Offline Advisory
 Online live chat facility  Relationship Manager
available  Offline Trading
 News Alerts
.
ONGOING OFFERS
ONGOING OFFERS
1. Currently free Demat Account.
1. 0 equity delivery
2. Rs.20 per order for 2. SMC autotrader at 50% off
intraday,F&O, commodities
and currencies.
3. ZERO brokerage for 30 days 3. Free Copy of top fundamental picks
on all segments.
26 | P a g e
4. FREE manrgin trade funding
for 30 days.
PROS 1. Free Demat Account 1. NRI trading available
2. Free equity delivery trades. No 2. 50+ branches for extensive reach.

brokerage charges for Cash-N-
Carry orders. 3. Call and trade facility available.
3. Simple flat fee brokerage 4. Clients can place AMO (After

services across segments and Market Orders) and BTST (Buy
exchanges (BSE, NSE, MCX). Today Sell tomorrow) orders.
4. Pay flat Rs 20 per executed order 5. Investment online in IPOs, Mutual

across segments including Equity Funds, GOI Bonds all from one
Intraday, F&O, Currency and website.
Commodity. 6. General Insurance available.
5. Allows trade in commodity 7. Trading available in both BSE and
exchanges, MCX and NCDEX NSE.
6. Easy-to-use online trading 8. Research Mutual Funds applicable
platforms
9. Research Equity Reports available
7. High Quality Research Reports
10. Research ETF available
8. Free trading software - mobile,
website and trading terminal. 11. Unique trade analytics tools –
Autotrender & Algotrading to track
9. Email Support Angel Broking and improve your trading experience
10. Account Opening Process Angel -withinsights into your trading
Broking Account Opening behaviour using complex algorithms.
Process Online/Paperless
11. Cover order applicable
CONS 1. NO NRI trading 1. Mobile trading on NSE is not

2. NO toll free number available.
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3. NO 24x7 customer care 2. They don't offer 3 in 1 account.
4. Research Mutual Funds not 3. There charge extra for their
applicable featured products.
5. Research Equity Reports not 4. NO company stock review
available 5. No company reports
6. NO Research ETF 6. No robo advisory
7. mac absent
8. cover order not applicable
9. no online livechat
Angel Broking Charges 2021
Angel broking offers one simple trading plan 'Angel iTrade' plan. This online trading plan offers full-service
brokerage services with very low brokerage charges which are in line with discount stock brokers in India.
Angel iTrade PRIME (Flat Fee Trading) Plan
Launched in April 2019, Angel iTrade offers premium brokerage services with simplified flat fee pricing.
Except for additional Rs 20 call & trade charges, this plan has no hidden charges.
This trading plan offers brokerage and tax saving of 60% to 90% in comparisons to other full-service brokers
like Sharekhan, Geojit and ICICI Direct.
Segment Brokerage
Equity Delivery Flat Rs 0 per trade
Equity Intraday Flat Rs 20/trade
Equity F&O Flat Rs 20 per executed order
Currency F&O Flat Rs 20 per executed order
Commodity F&O Flat Rs 20 per executed order
ACCOUNT CHARGES
DEMAT
Depository Source CDSL CDSL & NSDL
Account Opening Charges Zero FREE till 30th SEPT
Demat AMC Charges Free or Rs.300 per Annum Individual Client Corporate
General AMC Clients: Rs
Scheme: Rs 300 1000 P.A.
P.A. (POA
Clients)
Rs 350 P.A. (Non
POA Clients)
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Onetime Yearly
AMC Scheme: Rs
1000 P.A.(POA
Clients)
Rs 1300 P.A.
(Non POA
Clients)
No AMC
Scheme: Rs 3000
Refundable
Deposit.
Trading AMC Charges Free Free
Margin Money Zero Margin Rs.10,000
TRADING CHARGES
SEGMENT ANGEL BROKING SMC

BROKERAGE
Equity Delivery Trading Free 0.30%

Equity Intraday Trading Rs.20 Per Order 0.03%
Commodity Options Trading Rs.20 Per Order 0.03%
Equity Futures Trading Rs.20 Per Order 0.03%
Equity Options Trading Rs.20 Per Order Rs.70 per lot
Currency Futures Trading Rs.20 Per Order 0.03%
Currency Options Trading Rs.20 Per Order Rs.20 per lot
Minimum Brokerage Percentage of Transacton Rs.15 per executed order
Demat AMC Charges Free or Rs.300 per Annum Rs.300
Trading AMC Charges Free Free
Margin Money Zero Margin Rs.10,0000
OTHER CHARGES
Transaction Charges 0.00325% of Total Turnover 0.00315% of Total Turnover

STT 0.0126% of Total Turnover 0.0126% of Total Turnover
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
Stamp Duty Depends on State (very minimal) Depends on State (very minimal)
GST 18% of (Brokerage + Transaction 18% of (Brokerage + Transaction
Charges) Charges)
LEVERAGE
Equity Delivery Upto 20x Upto 3X

Equity Intraday Upto 40x Upto 10X
Equity Futures Upto 10x Upto 2X
Equity Options Upto 10x Upto 3X
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Currency Futures Upto 5x Upto 2X
Currency Options Upto 7x Upto 3X
Commodities Upto 10x Upto 2X
ADVANTAGES
 Angel Broking serves Indian residents, NRIs and HNIs through its 2-in-1 account opening facility. The
broker offers trading and free demat account opening to trade across various segments. Its Angel
iTrade Brokerage Plan offers free equity delivery trades and charges Rs 20 per executed order on
other trading segments. Currently, the broker has nation-wide presence in 1,800+ cities with a strong
network of 8,500+ sub-brokers and above 1 million clients’ base.
 As a broker, Angel Broking has best innovative products to offer to its clients which provides them
personlised services and assistance. Its platforms including AngelBroking Trade, Angel Broking App,
and Angel SpeedPro are available at free of cost to all users. Angel Broking ARQ is first of its kind
wealth management system, predictive and intelligent. Angel Broking API offers free algorithmic
trading to not only investors but also to startups, advisors and everyone who wants to get into
algorithmic trading to execute real time trades.
 The brokerage house also offers free trading recommendations to investors and traders to assist them for
profitable trading. Clients can also avail additional services i.e., free research, margin trading, loan
against shares, call & trade, centralized helpdesk, etc.
 For the extraordinary efforts in the online broking field, Angel Broking has achieved many accolades
and honors i.e., NetApp-Innovation Award 2019, Major Volume Driver Award by BSE, Best
Commodity Research Award, India’s 20 Best Workplaces in BFSI, Digital First Organization of the
Year 2019, Best Marketing Campaign of the Year 2019, and Best Performing Retail Member.
DISADVANTAGES OF ANGEL BROKING
While trading with Angel Broking you cannot enjoy the benefits of 3-in-1 accounts. This firm is also not
providing trading institutions and virtual trading services. The investment services and debt funding types of
services are not available here.
 Fewer research capabilities

 Average customer service
 GTC order type not available
 Chargeable call and trade services
2) ICICI DIRECT AND SMC GLOBAL
ICICI Direct is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online
trading and investment services to over 50 lakhs customers. The services offered include equity, commodity,
and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits,
Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
COMPARISON WITH SMC
Parameters ICICI SMC

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Trading platforms Trade Racer Web, Desktop, ICICI ODIN Diet Desktop, Easy Trade
Direct Mobile App Mobile app & Website
Type of Broker Full Service Broker Full Service Broker
Exchnage Membership BSE, NSE NSE, BSE, MCX, NCDEX
Products and services Equity Trading

Currency Trading Equity Trading
Options Commodity Trading
Futures Currency Trading
Mutual Funds Options
Forex Futures
Banking Mutual Funds
SIP SIP
Insurance Insurance
Demat Services Demat Services

Trading Services Trading Services
3 in 1 Account Intraday Services
Intraday Services IPO Services
IPO Services Stock Recommendations
Stock Recommendation Trading Institution
Robo Advisory Trading Exposure Upto 10X
PMS
Trading Institution
Trading Exposur Upto 10X
Ease of use Fundamental Reports Fundamental Reports
Research Reports Research Reports
Company Reports Annual Reports
Annual Reports Free Stock Tips
Company Stock Review IPO Reports
IPO Reports Top Picks
Daily Market Review Daily Market Review
Monthly Reports Monthly Reports
Weekly Reports Weekly Reports
Offline Advisory Offline Advisory
Relationship Manager Relationship Manager
Offline Trading
PROS Unique features & Offers Real time Updates
Bullet Trading.
Portfolio Details
Can trade in 32 exchanges through
Saxo Trader. Online MF Buy
Detailed Education Initiatives. News Flash
ICICI Direct's most popular service
is its 3-in-1 account, which Research Reports
includes ICICI Bank Account,
31 | P a g e
ICICI Trading Account, and ICICI Easy Installation
Demat Account. The 3 in 1 account
offers a seamless trading Global Indices
experience.
ICICI Direct offers multiple Stock Tips
brokerage plans i.e. ICICI I-Secure
Plan, Prime Plan, Prepaid Interactive Charts
Brokerage Plan, and Neo Plan.
Live Markets
ICICI Neo Plan is a flat rate
brokerage plan
Email Alerts
CONS Very High delivery brokerage. No margin funding

Not a good fit for small and penny Brokerage charges not disclosed
stock traders. anywhere.
Charges for trading terminal usage. Good till cancelled & Good till
High Minimum Brokerage date/time order are not available in
Charges. equity segment
Mobile trading is not available for
NSE.
ACCOUNT CHARGES COMPARISON
Demat account ICICI DIRECT SMC GLOBAL
Depository NSDL & CDSL CDSL & NSDL

Source
Account Zero FREE till 30th Sept
Opening
Charges
Demat AMC Individual Client Corporate Clients:
Charges For Individual For Corporate General AMC Scheme: Rs Rs 1000 P.A.
account: ₹700 p.a. account: ₹1500 300 P.A. (POA Clients)
p.a. Rs 350 P.A. (Non POA
Clients)
Onetime Yearly AMC
Scheme: Rs 1000 P.A.(POA
Clients)
Rs 1300 P.A. (Non POA
Clients)
No AMC Scheme: Rs 3000
Refundable Deposit.
Trading AMC Rs.975 Free
Charges
Margin Money Minimum Rs.20,000 Rs.10,000
DETAILED CHARGES COMPARISON

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SEGMENT ICICI DIRECT SMC GLOBAL
Equity Delivery ICICI NEO PLAN 0.55% 0.30%
Trading I-SECURE PLAN 0.55%
Equity Intraday ICICI NEO PLAN Rs 20 per order 0.03%

Commodity 0.03%
Options Trading NA
Equity Futures ICICI NEO PLAN Rs.20 per order 0.03%
Equity Options ICICI NEO PLAN Rs.20 per order Rs.70 per lot
Trading I-SECURE PLAN Rs.95 per Lot
Currency Futures ICICI NEO PLAN Rs.20 per order 0.03%
Trading I-SECURE PLAN Rs 20 per order
Currency Options NEO Rs 20 per order Rs.20 per lot
Trading SECURE Rs.20 per order
Minimum Rs.35 per Trade Rs.15 per executed order
Brokerage
Demat AMC Rs.500 per Annum Rs.300
Charges
Trading AMC Rs.975 per Annum Free
Charges
Other Charges
Transaction 0.00280% of Total Turnover 0.00315% of Total Turnover

Charges
SEBI Turnover 0.0002% of Total Turnover 0.0002% of Total Turnover
Charges
GST 18% of (Brokerage + Transaction Charges) 18% of (Brokerage + Transaction Charges)
Dematerialisation ₹50 Per Demat Request Form and ₹10 For Rs 5 Per Certificate (Rs 30 for 1st
Charges Each Certificates Certificate) Courier Charges Extra (Rs 25
for Local & Rs 40 for outstation courier)
Rematerialisation ₹25 + CDSL charges at actual Rs 25 (For one certificate/100 shares)
Charges Courier Charges Extra(Rs 25 for Local &
Rs 40 for outstation courier)
Transaction For Normal Market & Off Market sell  On Maket Transaction: Rs 15
Charges (Debit or (0.04% of trans value for each CID)(subject (POA Clients), Rs 20 (Non POA
Sell) to minimum ₹30) clients)
For Debt instruments Market & Off Market  Off Market Instruction: 0.03%
sell (0.04% of trans value for each CID) (subject to Min. Rs 20 & Max. Rs
(subject to minimum ₹30 & maximum 50 Charges Per instruction)
33 | P a g e
₹25,000 )

Pledge Creation 0.02% or minimum of ₹35 Rs 60

Charges
Pledge Creation 0.02% or minimum of ₹35 Rs 60

Confirmation
Charges
Pledge Invocation 0.02% or minimum of ₹35 Rs 30
Charges
Other Charges ₹200 for restoring services if account is  AMC charged yearly in advance.
suspended for non-payment of charges.  DIS Book Charges: Rs 30 (20 leafs)
 Client Modification Charges: Rs 25
 Security deposit for CDSL 'easiest'
facility (optional) is Rs 2,500
Leverage

ADVANTAGES
 A Unique 3-in-1 On-line Trading Account, which includes ICICI Bank Account, ICICI Trading Account
and ICICI Demat Account, is the key offering for retail stock market investors in India.
 Security:-Instead of transferring monies to a broker's pool or towards deposits, you can manage your
own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to
pay only when you trade.
 Largest Equity E-Broking House with >40 Lac customers.
 Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT,
Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
 Call-n-Trade: you can place orders securely over the telephone with the Call N Trade service.
 Award Winning Research
DISADVANTAGES
 ICICIDirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to
ICICIdirect Prime or prepaid brokerage plans.
34 | P a g e
 ICICI minimum brokerage charge as per the standard I-Secure Plan is Rs 35 per trade which is very high for
traders who does small trades.
 ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in
penny stocks.
 ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.
3) MOTILAL OSWAL AND SMC GLOBAL
Motilal Oswal offers clients access to their most powerful, fast & secure technology across all platforms.
Traders and investors can choose from terminal based, web or mobile app platforms.
Desktop (terminal-based trading software)
This is the flagship feature-rich downloadable software of Motilal Oswal for secure and super-fast trading with
insight, action and review facility. The key features of this terminal are:
1. Advance charting tools and tick by tick action watch.

2. High-speed feed, multi-asset trading, and execution even at low bandwidth.
3. Multi-asset watchlist, news and analysis tools.
4. Solid research and advice across asset class.
5. Integrated portfolio health checks and review tools.
6. Trade guide signals -New generation trend guiding tool to auto-generate buy/sell ideas
7. Derivative Chains.
Mo Investor (Mutual Fund & Stock Investment Mobile App)
This mobile app has all the advanced features to stay connected with the market and invest in all asset
classes’ right from the comfort of the smartphone. The important features of the app are:
o Comprehensive Portfolio Snapshot - for a single view of financial health.

o Live share/stock market watch on NSE & BSE
o Quote page with full information about the companies on NSE & BSE
o Mutual Fund page with a snapshot of holdings, ongoing SIPs, and Maturing SIPs.
o Target Investment Plan (TIP) - For planning, investing and tracking financial goals.
o ACE (Advise on Combination of Equities) - offering Algo based investment strategy with an
exclusive basket of growth-oriented stocks.
o Robo Wealth - 24*7 wealth manager that provides with right asset allocation as per your
identified risk profile
o Optimized place order page for quick order placement & bulk order functionality to execute
multiple orders in one go
o MO genie - 24 x 7 chatbot for instant query resolution.
MO Trader (Share Trading App for NSE & BSE)
This is the advanced stock trading app from Motilal Oswal designed especially for active traders. The
critical features of the app are:
35 | P a g e
o My wallet - provides single view snapshot of orders, positions and limits
o Get a uote page with complete information about the company searched by you on NSE & BSE.
o Market screeners help you spot the trending stocks.
o Algo based products like Trade guide signal, Option Writer, Option Decoder & ACE.
o Execute multiple order from single click through bulk order functionality.
o Real time charts with historical data.
o Stock market tips and recommendations.
o Research Reports, Alerts, News, Fund Transfer facility etc.
Motilal Oswal Robo Advisory Products
o Trade Guide Signal
Works on rule-based trading strategies, it generates buy/sell trading ideas.
o Option Writer
Assists in deciding whether to write options or not, it detects the trends & helps in strike
selection.
o Option dCoder
Helps in decoding option payoff at different price levels & volatility, It provides risk
assessment and management through Greeks.
COMPARISON WITH SMC
Parameters Motilal Oswal Smc
Type of Broker Full Service Broker Full Service Broker
Exchnage Membership BSE, NSE, MCX NSE, BSE, MCX, NCDEX
Products and services Equity Trading Equity Trading
Commodity Trading Commodity Trading
Currency Trading Currency Trading
Options Options
Futures Futures
Mutual Funds Mutual Funds
Forex Insurance
SIP Demat Services
Demat Services Trading Services
36 | P a g e
Trading Services Intraday Services
Intraday Services IPO Services
IPO Services Stock Recommendations
Stock Recommendations Trading Institution
PMS
Ease of use Fundamental Reports Free Stock Tips
Research Reports Fundamental Reports
Company Reports Research Reports
Annual Reports Annual Reports
IPO Reports Top Picks
Top Picks Daily Market Review
Daily Market Review Monthly Reports
Monthly Reports Weekly Reports
Weekly Reports Offline Advisory
Offline Advisory Relationship Manager
Relationship Manager
PROS Real time Updates Real time Updates
Portfolio Details Portfolio Details
Online MF Buy Online MF Buy
News Flash News Flash
37 | P a g e
Easy Installation Easy Installation
Global Indices Global Indices
Stock Tips Stock Tips
Personalized Advisory Interactive Charts
Interactive Charts Live Markets
Live Markets Email Alerts
SMS Alerts
Email Alerts
Multi Account Management
CONS Inconsistent email / online No margin funding

support. Brokerage charges not disclosed anywhere.
Good till cancelled & Good till date/time order
Hidden charges and catches in are not available in equity segment
brokerage plans. Mobile trading is not available for NSE.
No brokerage plans available

onsite.
TRADING CHARGES COMPARISON
Segment Motilal Smc

DEMAT
Account Opening Zero FREE till 30th SEPT

Charges
Demat AMC Free for 1st year Individual Client Corporate Clients:
Charges Rs.400 per Annum General AMC Scheme: Rs 300 Rs 1000 P.A.
P.A. (POA Clients)
Clients)
Onetime Yearly AMC
Scheme: Rs 1000 P.A.(POA
Clients)
Clients)
No AMC Scheme: Rs 3000
38 | P a g e
Refundable Deposit.
Trading AMC Free Free
Charges
BROKERAGE Standard Trading Plan
charges
Equity Delivery Default Plan 0.50% 0.30%

Trading
Value Pack 0.40%
(VP2KLT)
0.10%
Value Pack
(VP1LACLT)
Equity Intraday Default Plan 0.05% 0.03%
Trading
Value Pack 0.04%
(VP2KLT)
0.01%
Value Pack
(VP1LACLT
Commodity Options 0.05% 0.03%

Trading
Equity Futures Default Plan 0.05% 0.03%
Trading
Value Pack 0.04%
(VP2KLT)
0.01%
Value Pack
(VP1LACLT)
Equity Options Default Plan Rs.100 Rs.70 per lot

Trading per Lot
Value Pack
(VP2KLT) Rs 50 per
lot
Value Pack
(VP1LACLT) Rs 20 per
lot
Currency Futures 0.05% 0.03%
Trading
Currency Options Rs.70 per Lot Rs.20 per lot
Trading
Minimum Percentage of Transaction Rs.15 per executed order
Brokerage
Demat AMC Free or Rs.300 per Annum Rs.300
Charges
Charges
39 | P a g e
Other charges

SEBI Turnover 0.0002% of Total Turnover 0.0002% of Total Turnover
Charges
Stamp Duty Depends on State (very Depends on State (very minimal)
minimal)
GST 18% of (Brokerage + 18% of (Brokerage + Transaction Charges)
Transaction Charges)
leverage

ADVANTAGES OF MOTILAL
 Over 8.5 Lakh customers. One of the largest stock broker in India with PAN India coverage across
1,900+ locations in over 500 cities.
 Provides daily, weekly, monthly, quarterly & yearly reports across asset class. Advice across Equity,
Derivatives, Commodity, Currency and Mutual Funds.
 Motilal Oswal offers customized brokerage schemes suited to your trading requirements. The cost
depends on the scheme that you choose while opening your trading account.
 Value pack brokerage plans are available for frequent traders.
DISADVANTAGES
 Margin Deposit Rs 10,000+ is required

 In order to use our Online Trading Platform, you will be required to have a demat account with Motilal
Oswal. You cannot use your existing demat account.
4) SHAREKHAN AND SMC GLOBAL
Incorporated in February 2000, Sharekhan is India's 3rd largest stock broker (after ICICI Direct and HDFC
Securities). Sharekhan provides brokerage services through its online trading website Sharekhan.com and 1800
offices which includes branches & franchises in over 550 cities across India. Sharekhan has seen incredible
growth over last 10+ years though it's very successful online trading platform and the chain of franchises
located in almost every part of India. Sharekhan also has international presence in the UAE and Oman.
Account Types
1. Classic account
40 | P a g e
Allow investor to buy and sell stocks online along with the following features like multiple watch lists,
Integrated Banking, demat and digital contracts, Real-time portfolio tracking with price alerts and Instant credit
& transfer.
a. Online trading account for investing in Equities and Derivatives
b. Free trading through Phone (Dial-n-Trade)
I. Two dedicated numbers for placing your orders with your cellphone or landline.
II. Automtic funds tranfer with phone banking (for Citibank and HDFC bank customers)
III. Simple and Secure Interactive Voice Response based system for authentication
IV. get the trusted, professional advice of our telebrokers
V. After hours order placement facility between 8.00 am and 9.30 am
c. Integration of: Online trading + Bank + Demat account
d. Instant cash transfer facility against purchase & sale of shares
e. IPO investments
f. Instant order and trade confirmations by e-mail
g. Single screen interface for cash and derivatives
2. TradeTiger account
This is a net based executable application for active traders who trade frequently during the day's trading
session. Following are few popular features of Trade Tiger account.
a. A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX
b. Multiple Market Watch available on Single Screen
c. Hot keys similar to a traditional broker terminal
d. Tie-up with 12 banks for online transfer of funds
e. Different tools available to gauge market such as Tick Query, Ticker, Market Summary, Action Watch,
Option Premium Calculator, Span Calculator
f. Graph Studies are available including Average, Band- Bollinger, Know SureThing, MACD, RSI, etc
COMPARISON WITH SMC
Segment Sharekhan SMC

Products and services Equity Trading Equity Trading
Commodity Trading Commodity Trading
Currency Trading Currency Trading
41 | P a g e
OptionsFutures Options
Mutual Funds Futures
SIP Mutual Funds
SIP
Demat Services Insurance
Trading Services
3 in 1 Account Demat Services
Intraday Services Trading Services
IPO Services Intraday Services
Stock Recommendation IPO Service
Robo Advisory Stock Recommendation
PMS PMS
Trading Institution Trading Institution
Ease of Use Fundamental Reports Fundamental Reports
Company Reports Annual Reports
Annual Reports Free Stock Tips
Top Picks Top Picks
Monthly Reports Daily Market Review
Weekly Reports Monthly Reports
Offline Advisory Weekly Reports
Relationship Manager Offline Advisory
SMS Alerts Relationship Manager
Email Alerts Email Alerts
Multi Account Management
Toll Free Number
PROS Free Mutual Fund Investment on Real time Updates
the Sharekhan Insta MF platform. Portfolio Details
Robo-advisory MF investment Online MF Buy
through the Sharekhan NEO tool. News Flash
100% Free Dial-n-trade or call & Research Reports
trade service. Easy Installation
Free access to Sharekhan research, Global Indices
trading calls, and market reports. Stock Tips
Online stock market learning Interactive Charts
tutorials and courses. Live Markets
Value-added offerings such as Email Alerts
margin funding, loan against
securities, etc.
Cons Sharekhan doesn't offer 3-in-1 No margin funding
account as they don't provide Trading charges not disclosed
banking services. anywhere
Good till cancelled & Good till
They brokerage charges are % date/time order are not available in
based which are higher in equity segment
comparison to flat fee brokers. Mobile trading is not available for
NSE.
They charge minimum brokerage
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of 10 paisa per stock would not let
you trade stocks below Rs 20. (If
you trade, you will loose majority
of your money in brokerage).
Classic account holders cannot

trade commodities.
TRADING CHARGES COMPARISON
Segment Sharekhan SMC GLOBAL
Trading Account Opening Fees Free FREE till 30th Sept

Demat Account Opening Fees Free Free
Demat AMC Rs 400 PA (Waived for 1st year) Individual Client Corporate
General AMC Clients: Rs
Scheme: Rs 300 1000 P.A.
P.A. (POA
Clients)
Rs 350 P.A.
(Non POA
Clients)
Onetime Yearly
AMC Scheme:
Rs 1000 P.A.
(POA Clients)
Rs 1300 P.A.
(Non POA
Clients)
No AMC
Scheme: Rs 3000
Refundable
Deposit.
ACCOUNT CHARGES COMPARISON
Segment Sharekhan SMC
Plan Name Classic Trading Plan (Percentage Standard Trading Plan (Percentage
Based) Based)
Equity Delivery 0.5% or 50 paisa 0.3% or 30 paisa
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Equity Intraday 0.1% or 10 paisa 0.03% or 3 paisa
Equity Futures 0.1% or 10 paisa 0.03% or 3 paisa
Equity Options 2.5% of Premium or Rs 250 per lot Rs 70 Per Lot
whichever is high
Currency Futures 0.1% or 10 paisa 0.03% or 3 paisa
Currency Options 2.5% of Premium or Rs 30 per lot Rs 20 Per Lot
whichever is high
Commodity Trading 0.1% or 10 paisa 0.03% or 3 paisa
Minimum Brokerage Rs 20 Rs 25 per trade or 2.5% of the trade
value whichever is lower
Hidden Charges No Info Not Available
Funding Yes - 18% interest PA Yes - 18% interest PA
Call & Trade Charges Free Free
Transaction Charges Compare
Equity Delivery Rs 325 Per Cr Rs 325 Per Cr
Equity Intraday Rs 325 Per Cr Rs 325 Per Cr
Equity Futures Rs 190 Per Cr Rs 190 Per Cr
Equity Options Rs 5000 Per Cr Rs 5000 Per Cr
Currency Futures Rs 100 Per Cr Rs 110 Per Cr
Currency Options Rs 4000 Per Cr Rs 4000 Per Cr
Other charges
SEBI Turnover Charges 0.0002% of Total Turnover 0.0002% of Total Turnover
GST 18% of (Brokerage + Transaction 18% of (Brokerage + Transaction
Charges) Charges)
Leverage
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ADVANTAGES OF SHAREKHAN
 Execution of trading is very quick and the trading platform doesn't collapse during the high volatility
days e.g demonetisation day, budget day etc.
 Providing good research with recommendations for long, short and medium term picks along with
current status from the date of recommendation.
 Profit and loss accounting statement is very good and upto date. For Tax Calculation you will find no
headache.
 You get mentor to guide you when you are wrong
 If you are small trader your broekrage would be leser than discount broker
 There are no hidden charges.
 If you are big trader and you need contract notes for auditing
 If you get very good mentor it will change your financial life and it will save your 10 to 15 years
 Software doesn't get hang
 Trading software has many features inbuilt
 online class sessions for beginners as well as for advanced players
DISADVANTAGES
 High brokerage charges than the discount brokers which are almost 3 times.
 Facility to trade after timings is not available
 Commodity trading service not for classic account holders
 No facility of 3 in 1 account.
SEGMENT 2
SWOT ANALYSIS OF SMC
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Strengths
 Incorporated in 1994, SMC Global Limited has become a leading financial services company in India
offering services across brokerage, investment banking and wealth management.
 SMC Global has a presence in India as well as internationally through offices in Dubai. Have huge
network of 50+ branches and 2,400 registered sub-brokers and authorized persons with a PAN-India
presence.
 SMC's Online Trading portal is one stop financial investment portal of SMC Global Ltd. They offers
online trading in Equities, Derivatives, Currency, Commodities, IPOs, Mutual Funds and Bonds, etc.
 Innovative range of financial products and very well known for transparent functioning, SMC offers
innovative I. T solutions for customers.
 It Emphasis heavily on building stronger bond with customers.
 Services offered include Equity Trading, Commodities, Portfolio Management Services, Mutual Funds,
Life Insurance, IPO, Depository Services and Investment Advisory.
 With a solid foundation based on strong numbers year after year, we are excited to achieve the next level
of growth, founded on Innovation, New Service and Technology. These are core strengths in trading and
SMC not only deliver what is asked of, but also take it one step further by anticipating the clients
changing needs and seizing these opportunities.
 By delivering consistent financial performance in a highly competitive marketplace, SMC has been
recognized in the industry, won accolades across categories for its expertise and service offerings.
 The cornerstone of value proposition is the award winning research and diversified service mix that can
further enable SMC to fulfill overall purpose of delivering the best for clients and partners.
Weaknesses
 Lack of knowledge amongst people about trading and demat accounts, less penetration in rural areas as
well as the traditional indian mindset impacts the working of a stock broking firm.
 Indians are mostly conservative and prefer investing in Gold and land.
 Further, the existing lag that exits in SMC i.e. unavailability of mobile trading in SMC, No offering of 3
in 1 account, Extra charges of featured products, Good Till Cancelled (GTC) and Good Till Date/Time
(GTD) Orders non availability in equity segment. As well as lack of online support deters the company
to perform better.
 Though SMC has good customer relations still it has to maintain the name by advertising more and by
incorporating other methods to compete with their competitors.
Opportunities
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 SMC has been living the ethos of “Money Wise, Be Wise” and has grown into a brand which signifies
trust in Investment & Finance. For the year 2020, the focus was on strengthening the business model
along with tech-enabled capabilities that had already geared the organization for futuristic long-term
growth.
 With the opportunity to build, to invest, to transform, SMC, has redefined its capabilities and is growing
stronger by becoming a digitized, low-risk and innovative trading & investment solution provider pan
India.
Further -
1. High purchasing power and people looking to more investment opportunities

2. Growing rural market
3. Earning Urban Youth
4. Increasing advertisement about mutual funds
5. Bullish markets attracts new clients, therefore temporary schemes can be made available to new and
existing clients.
6. Customized products and services so that they can invest according to their risk bearing capacity.
Threats
1. Increased stringent Economic measures by Government and RBI
2. Entry of foreign finance firms in Indian Market
3. New brokers try to attract clients by offering free account services as well as holiday offers services.
4. Changing Government and changing government policies impact behavior of investors. Ex- ltcg 10% if
the gain exceeds 1 lakh.
5. Regular audit by SEBI.
6. Competitive brokerage plans offered by others
7. New apps entrants like upstox can capture the market
8. Entry of discount brokers with heavy advertising can further pull the market towards them.
9. Ongoing pandemic has taken away most of the jobs and many businesses have shut down, therefore
lowering the overall potential customer base.
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CHAPTER 4
Findings and Analysis
Segment 3
SURVEY 1 - FINDINGS
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To know about the awareness of the consumer towards stockbroker and share market.
Stock market refers to the market place where investors can buy and sell stocks. The Price at which each buying
and selling transaction takes is determined by market forces demand and supply for a particular stock. The
investor plays a very important role in the stock market because of their big share of saving the country. The
Regulators of the stock market never can ignore the behavior of individual investor. This study aims to
understand the behavior of individual investor in stock market, specifically their attitude and perception with
respect to the stock market.
1)
Gender Male Female

Response 24 18
INFERENCE – Maximum respondants are males.
Age group Number of people

20 to 30 36
31 to 40 3
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41 to 50 3
51 and above 0
INFERENCE – Maximum respondants belong to the age group 20 to 30.
3)
Profession Number of people

Students 21
Business 9
Professional 11
Public servent 1
4)
What is your appetite to take risk ? People

1 4
2 2
3 6
4 15
5 8
6 7
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INFERENCE - Out of 42 respondants, 30 are having moderate to high risk appetite.
5)
When it comes to investing in stocks, I would describe Response

myself as -
1 18
2 10
3 7
4 4
5 3
Inference – Out of 42 respondants 28 are at a lower level of experience when it comes to investing in stocks.
6)
Are you already investing in stock market? Number of people

Yes 28
No 14
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Inference – Maximum respondants are not investing in the stock market.
7)
Are you aware of the stock market Respones

fundamentals?
Yes 14
No 14
Maybe 14
Inference – The respondants reflect a 50 50 ratio in each of the options given
8)
Where do you invest your surplus ? Response

Equity 15
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Mutual funds 11
Currency 8
Fd or post office deposits 15
I do not invest 12
9)
For how long are you interested to invest your money? Response
0 to 5 years 22
5 to 10 years 10
10 to 20 years 2
Open term 8
Inference – maximum respondants are interested to have their money invested for 0 to 10 years.
10)
How often do you visit NSE or BSE Response

1 23
2 8
3 5
4 1
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5 5
Inference – Maximum respondants have a very low exposure with the stock exchange websites.
11)
Timings of stock market Response

I don’t know 17
9.00am to 9.00 pm 4
9.30am to 3.30pm 18
24 hours trading 3
Inference – out of 42 respondants only 18 respondants know the timings of stock market.
12)
Stock market is regulated by- Response

It is unregulated 8
Regulated by RBI 7
Regulated by SEBI 27
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Inference – it is shocking revelation that many respondents belie that stock market Is an unregulated market.
13)
Stock market an avenue for Response

Risk 12
Unexpected profits and loss on luck 10
Stock prices take time to grow and stabilize 20
Inference – only 20 respondents are aware of the right option given in the questionair ie stock prices take time
to grow and stablise.
14)
Fraud free stock market Response

Yes 9
No 15
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Not sure 18
Inference – another shocking revelation that only 9 respondants out of 42 believe that stock market itself is
fraud free.
15)
Ideal capital for investing in stock market Response

Good amount in lakhs 29
Minimal disposable income 13
Inference – 29 respondents are of the believe that an ideal capital requirement for stock investments is in lakhs.
16)
Which of the following methods you use before Response

investing in shares ?
Internet 19
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Friends 10
News paper 9
Research advisory of broker 12
None as I don’t invest 14
17)
Before entering the stock market what is of utmost Response

importance according to you ?
Demat account 23
Trading account 22
Stock broker 9
Inference – respondents have given least preference to a stock broker before entering the market.
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18)
Stock broker is someone who - Response

Is your Trusted partner 11
Play Only a role of intermediary 27
Optional player in risky market 4
Inference – a significant number of respondents reflect that a stock broker Is only an intermediary for them.
19)
I have trust with stock exchange brokers- Responses

1 9
2 11
3 7
4 11
5 4
Inference - Inference – It is reflected that people have satisfactory trsut with the stock brokers.
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20)
Brokers you like - Response

I Don’t have knowledge of above 20
Full Service broker 15
Discount broker 7
Inference – While maximum people aren’t aware of the difference between a full stock broker and a discount
broker, for those who know would like to have Full service broker.
21)
Stock brokers are - Response

Reliable 23
Unreliable 19
Inference – only a significant proportion of respondants consider stock brokers as reliable.
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22)
Have you heard about any of these before- Response

Angel broking 20
SMC global 15
Motilal Oswal 15
ICICI direct 28
INFERENCE – maximum people know ICICI direct.
23)
Stock broker comes to your aid for Response

Efficient trading 20
Round the clock monitoring of market 16
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Access research materials 19
Getting money from your pocket to his. 1
No importance of stock broker 1
Inference – the question has a satisfactory outcome from the respondents.
24)
Where is trading Safer ? Response

Derivatives 9
Bonds market 10
I don’t know 23
Inference – another revelation that shows maximum respondants are not aware where trading is actually safer.
25)
What is important while investing in stock market ? Response

Diversifying your investment 33
Keeping it safe at 1 place only 9
Inference – It’s good to know that maximum respondents are aware that it is very important to diversify their
investments.
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ANALYSIS through Python
1)
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Python shows that we have 42 respondents in total. There are no duplicate questions as well as no questions are left
unattempt.
2)
Correlation in the data set.
The appetite to take risk and people marking them as familiar while investing in stocks has a positive correlation in the
data set received from the survey. Generally speaking, Pearson correlation coefficient value greater than 0.7 indicates the
presence of multi-collinearity.
3)
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Python showing all the questions asked in the survey.
4)
4)Python reflecting the response sheet of the survey.
Analysis
 GENERAL
1. Maximum respondents are males. Maximum respondents are students belonging to the age group 20 to
30.
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2. While maximum respondents want to invest their money for a period of 0 to 5 years having high risk
and high returns as well as having good risk appetite also, yet when it comes in investing stocks only 14
out of 42 respondents are currently investing in stocks. Only 14 people according to them are familiar
with the working of stocks.
3. Further when it comes to investing in stocks, only 7 people are confident about their skills.
4. 6 people visit NSE or BSE on frequent basis.
 CUSTOMER AWARENESS of Stock Market

1. Maximum people are yet unaware of the timings of stock market. Only 18 people could answer the right
option. This further reflects about the 14 previous people who were confident about their knowledge of
stocks. While most of people – investors and non-investors knew that stock market is regulated by SEBI,
a considerable number of people were unaware of the market regulator.
2. 22 respondents feel that stock market is an avenue for risk. While 20 respondents are considerate that
stock prices take time to stabilize.
3. Only 9 respondents are of the view that stock market is itself fraud free. This reflects the Indian mindset
for not investing in stocks at all.
4. A very important factor which requires people to understand is that they need to diversify their
investments; this is agreed by maximum while 9 respondents are extremely unaware about the same.
5. 23 respondents don’t even know where trading is safer this further reflects the severe unawareness of
people.
 CUSTOMER AWARENESS of Stock Broker

1. Maximum people believe that stock brokers are reliable and regulated.
2. Maximum respondents are familiar with ICICI.
3. Maximum people agree that a stock broker comes to our aid when- Efficient trading is all about how and
when to invest in which stock, Round-the-clock monitoring of the market and in-depth research, Access
the research materials and tools of your broker to improve your chances of stock market success.
4. Many agree that a stock broker is a trusted partner, yet when it comes to entering the stock
market, a major chunk of respondents have lack trust towards the brokers, they believe that a
stock broker plays only a role of intermediary and most of them gave it the least importance as
their first step before entering the stock market.
5. Maximum people are unaware that what is a discount broker or a full time broker. Yet another
significant people responded that they like full serviced broker which is a plus sign for SMC.
Summary
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It is seen that consumer awareness of stock market is very low even for the ones who are frequent
traders in the share market. Further, people have lack of knowledge about stock brokers and see them
only as an intermediary.
Segment 3 - Survey 1
FINDINGS
-To Study about consumer awareness and satisfaction about operational. services and procedures of SMC
Global Securities Ltd.
-To Study about the difficulties faced by the clients with SMC.
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1)
Parameter YES NO Planning to join

Are you an existing 12 10 10
customer of smc ?
2)
Existing Customer since - Response

Less than a year 2
No, Im not 21
2 years 5
3 years 4
4 years and plus -
3)
SMC is a - Response
Discount broker 1
Sub broker 3
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I don’t know 2
Full time broker 26
4)
Services provided by SMC include - Response

Monthly yearly and multiple plans 2
3 in 1 account availability 8
Insurance 24
NRI services 22
Crypto currency 0
None of the above 0
I do not have any idea at all 5
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5)
What will annoy you the most, having a broker who - Response
Has a very complex system 18
Mac unavailability 9
Has app issues 11
Has desltop site issues 13
Doesn’t offer any support 20
6)
Which features should be added in SMC or in any Response

broker if they lack -
Online livechat 2
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Mobile trading on NSE 0
3 in 1 account 4
No extra charges for their featured products 16
Company stock review 2
Company report 3
Robo advisory 2
Mac compatibility 0
Applicability of cover order 0
7)
DESCRIPTIVE QUES – Kindly name the best broker you know.
For 32 respondants the maximum answered in favour of ICICI prudential.
8)
DESCRIPTIVE QUESTION – Kindly explain why ?
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32 respondants explained their reasons of what makes the so called broker the best according to them.
Answers added in the inference below.
9)
What are the advantages you agree with offered by Response

SMC
Hassle free account opening 13
Live demo 11
Trading charges 8
Investment in IPOs, MF, GOI bonds all from 1 portal 20
Research reprits 15
I don’t know 1
10)
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DESCRIPTIVE QUESTION - Kindly mention the difficulties faced while being engaged in SMC. Or what
holds you from choosing SMC as your broker?
The inference has been made at the end.
11)
DESCRIPTIVE QUESTION – what has troubled you the most while opening your account in SMC or any
other broker?
Inferences added below.
12)
Who do you think is the closest competitor of SMC RESPONSE

Angel brokers 7
Sharekhan 5
Icici prudential/Direct 15
Motilal oswal 6
Kotak Mahindra 1
I don’t know 1
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13)
Check the Response

documents
you think
smc asks
while
opening
your
account?
ID proof 19
Bank 2
account
statement
Income 1
tax returns
Salary slip 1
Blank 1
cheque
I don’t 9
kniw since
im not a
customer
of smc
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14)
How likely are you to refer SMC to your friends? Response

1 1
2 5
3 14
4 10
5 2
15)
DESCRIPTIVE QUESTION – any short recommendation for the company?
Inference added below.
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16)
What is your overall experience with the group Response

1 3
2 20
3 9
ANALYSIS THROUGH PYTHON
1)
Python shows that we have 32 respondents in total. There are no duplicate questions but 4 missing values in the
survey.
Thus doubting the data accuracy.
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2)
Python reflecting the missing values are from these questions -
1. Kindly explain why

2. Kindly mention the difficulties faced while being engaged with SMC or any other stock broking firm.
3. What has troubouled you the most while opening your account in SMC or any other stock broking firm
4. Any short recommendation for the company.
3)
4)
Python showing
the timestamp of
each response
received.
ANALYSIS
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 Out of 32 respondents, 12 are already a customer of SMC while 10 are planning to join the firm as its
broker.
 The ones who are already a customer are engaged since a maximum time period of 3 years.
 Maximum respondents (EXISTING CUSTOMERS and NON EXISTING CUSTOMERS) are well
aware that SMC is a full time broker.
 Upon being given many confusing options, the respondents (EXISTING AND NON EXISTING
CUSTOMERS) are very well clear that SMC offers NRI services as well as insurance. It’s a good sign
to know even the non-existing users are aware of the services offered.
 Respondents would not like a broker who has a very complex system or that doesn’t offer any support.
 Many respondents are of the opinion that a broker shouldn’t charge extra for their featured products.
 When asked about the best and leading broker, most of the respondents replied with ICICI and the
various reasons stated were- good serrvice and reliable, old player in share market, lesser number of
complaints by their knowns and so on so forth.
 Its very good sign to know that most of respondents who are or who are not a customer of smc
agree that-
SMC offers hassle free account opening, helps in live demos, satisfactory trading charges, investment in
IPOs, MF, GOI bonds all from 1 account as well as the award winning research reports.
 When asked to mention the difficulties faced while being engaged in SMC. Or what holds you from
choosing SMC as your broker people replied by following
1. No difficulties at all
2. The company is less known yet
3. No support offered , account has sudden billing sometimes
4. I find kotak Good in all matters
5. Less positives about smc
6. no challenges
7. Not a member.
8. None
9. I am using different broker
10. N/A
11. Nothing at all. Everything's going good
12. I m currently a Motilal user since many years. But I want to open account in smc also. But I don't know
much about the company. Veylry less online reviews and info
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13. Smc is growing good with many clients I'm planning to join
14. No support or query resolution
15. Difficulty is that no monthly plans
16. Smc is growing good building good reputation I will join it sooner or later
17. No such hyped positive reviews
18. Though maybe good but currently I'm doing good with angel
19. Less trusted though I am a custimer
20. Good research reports but less faithful
21. Nnothing as such but will prefer to go with bigger players
22. Not known
23. No difficulties but lack of advisory is felt sometimes
24. Lesser support
25. Little faith many friends got their acc closed
26. No difficulties but less professionalism
27. Very nice good going
28. High trade charge and no plans
29. Welk known for research but less working
30. No probs but community support absent
31. Smc is not used by my knowns
32. Website is good but still mobile trading on nse not avail
 When asked- What has troubled you the most while opening your account in SMC or any other
Broker, respondents replied by -
1. No issues
2. None
3. No issue
4. I had good experience hassle-free service.
5. Demanding multiple copies of I'd
6. Nothing good procedure
7. Nothing
8. Identification
9. No Idea about it.
10. I had no trouble while opening my account with any broker
11. N/A
12. Simple process.
13. I like paperless works
14. Nothing as such. Multiple copies of ID.
15. Nothing
16. Hassle free procedure
17. Nothing all is part of process
18. Nothing all are same
19. Multiple docs require creats suspicion
20. No issues
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21. Hassle free no issue
22. Should be completely online
23. Very lengthy and increased documentation
24. No issuesss
25. Paper work
26. Postage
27. Hassle free account opening not there
28. No problem
 The closest competitor according respondents is ICICI.
 Respondents know that SMC only asks for ID proof as a valid document for opening of account.
 Out of 32 respondents, 26 are highly likely to refer SMC to their knowns and friends.
 Short recommendation from the respondents is as follows –

1. No
2. No
3. Less known so should do efforts
4. The company should extend better help and quick service
5. Overall good maybe can do better
6. N/A
7. It’s offices are widely spread throughout India
8. company can advertise more to reach and make more clients
9. Nothing
10. Company can try for better offers and support for clients
11. Smc should do something to build its online presence.. because reviews are hard to get
12. Lesser or flat free brokerage
13. Query resolution help
14. Should encourage new plans to retain cleint
15. Should build better response in market by advertising
16. Can work harder to have presence
17. Can have more promos
18. Can have more amicable procedure and query solve
19. Can do better
20. Should indulge in client relationships more
21. Idk
22. Smc should offer better plans for brokerage
23. Should offer better support
24. Should try to become more transparent
25. Should try to become good than others
26. Good going
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27. Can make more suggestions regarding shares
28. Has less reviews online
29. Should make workings better no hidden charges
30. Company can compete with major players
31. Can be made trading charge less
 Respondents have a very positive experience with the firm in 1 way or the other.
Summary of Analysis
It can be summarized that SMC and its various operations are very well known with its customers. Also there
are many potential customers who would like to choose SMC as their broker but due to several reasons
explained above they are hesitant to have its brokerage services. It is also reflected that customers of SMC
would like to have a broker who doesn’t charge extra for their featured products. They would like a broker who
offers 3 in 1 account satisfying all their needs at 1 place like ICICI direct, which also becomes the reason for
ICICI as the biggest competitor and the best broker today.
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SEGMENT 5
INTERPRETING THE BEST BROKER TODAY
When you invest in the stock market, you expect good returns from it. Hence, it is crucial to deal with the right
broker.
Historically, the number of stockbrokers was very few. It was challenging to find a good stockbroker who would
execute trades on your behalf. At present, with the onset of technology and digitization, you can easily find
ample options available to you in the market.
As it reveals from the survey taken, that one of the most prominent stockbrokers in the market today is
ICICI Securities.
Maximum respondents believe that ICICI is a competitor of SMC and that it is the best according to
today’s time scenarios.
Therefore let’s interpret one of the best broker according to people today.
ICICI - Background
Operating for the past 65 years and creating its presence across the country, ICICI Securities is part of ICICI
Group and India's top financial service provider offering banking and other financial services. It trades with its
retail investment scope with ICICI Direct. It presents e-trading and investment services to customers through
ICICI Direct.
They serve investment products such as Online Equity & Derivatives Trading, Mutual Fund, Initial Public
Offers & Fixed Deposits, Bonds, NCD, wealth management related products, Loans for home, Loan
against Securities, etc., all in one portal.
Whats making them so attractive -
They offer two types of accounts: one is Demat & Trading A/c, the other one is a 3-in-1 account, which includes
ICICI Saving Bank Account, ICICI Trading Account, and ICICI demat Account Since its commencement, the
company has earned more than 4.5 million customer base through this platform's electronic brokerage platform
markets over 4,600 sub-brokers, authorized persons, independent financial associates, and independent
associates.
1. A Tri-account integrates your banking, broking, and Demat accounts. No human interference is
required. This works well in an e-trading environment.
2. At ICICI Direct, one can manage their own Demat and bank accounts through ICICIdirect.com. Money
from selling stock is available in the ICICI Securities bank account as soon as the ICICIDirect receives
it.
3. Online Investment in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one
website. Also, General Insurance is accessible from ICICI Lombard.
4. E-trading is accessible for listed companies on BSE and NSE.
5. Low bandwidth websites are available for slow internet connection or Trading from mobile devices.
6. Low bandwidth sites are free for sluggish internet connection or Trading from electronic devices.
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7. Via Valid Till Cancelled, traders and customers can place buy or sell limit orders for 45 days.
However ICICI has the following flaws as well-
1. ICICIDirect Brokerage is very expensive. Subscribing to ICICI direct Prime or prepaid brokerage plans
can only reduce the Brokerage by subscribing to ICICIdirect Prime or prepaid brokerage plans.
2. ICICIDirect doesn't offer commodity trading.
3. ICICI securities minimum brokerage charge as per the official I-Secure Plan is ₹35 per trade; it is
extremely high for novice traders.
4. It charges flat ₹0.05 per share brokerage on stock pricing up to ₹10; it makes it quite challenging to
trade in penny stocks.
5. ICICI Direct imposes ₹25 per call for call & trade after the first 20 free calls in a month.
However,
1. ICICI Securities has more than 280 offices across 80 cities in India and they provide trading in both
exchanges NSE BSE as well as MCX.
2. Recently in September 2020 , ICICI direct has partnered with MCX (Multi commodity exchange) to
offer commodity derivative trading, however as of now there is only facility to trade in commodity
futures and not options but may be in coming days you would see the options trading in commodity
segment to start.
3. What makes ICICI direct different from other is the strong hold and backup from ICICI Bank,
India’s top private bank. Other than this there are no charges to open an account so nothing to lose.
4. Moreover, ICICIdirect has also tied up with Sensibull, India’s first and largest Options
Trading platform. Sensibull offers easy to trade, smart and profitable pre-built Options Strategies for
your prediction.
5. All these strategies come with small losses and loss protection, so no matter where the market goes,
your losses won’t go above a small fixed number.
6. Also, the kind of technological advancement in there trading platforms, apart from this they also
offer PMS (portfolio management services), insurance, loans, gold investment, research advisory,
mutual funds, ETF and lot more.
INFERENCE
Creating a strong presence and catering to a diverse and wide clientele, ICICI Securities offers Investment in
IPO, Mutual Funds, Bonds, and Postal Savings Schemes, all from one website. Insurance is also available from
ICICI Lombard, but ICICI Direct Brokerage is slightly higher compared to others. The charges can be brought
down by subscribing to ICICI direct Prime or prepaid brokerage plans. Also, the ICICI minimum brokerage
charge as per the standard I-Secure Plan is very high for traders who make small trades; also, it has an Equity
ATM- Normally, cash proceeds on selling shares are credited to your trading account in T+2 days.
With the Equity ATM facility, customers receive money up to ₹ 50,000 per day within 30 minutes of the order's
execution. This facility is available for the sale of over 600 BSE stocks free. ICICI Securities charges flat ₹0.05
per share brokerage on stock pricing up to ₹10; it makes it quite challenging to trade in penny stocks plus ICICI
Direct charges ₹25 per call for call & trade after the first 20 free calls in a month. Though it offers in-depth
research-based financial advice on all asset classes, where the team also conducts technical analysis and
provides stock tips to its customers, the leverage given by ICICI directly is applicable only for intraday trading
Delivery trades don't have a margin facility. Now that we have an insight into costs incurred by us over the
brand presence built throughout a half-century and more, we have to look for ourselves and invest intelligently.
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Chapter 5
CONCLUSION and RECOMMENDATIONS
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SUMMARY of the project and MAJOR FINDINGS
The stock market has become an attractive investment destination for many investors, and the stock market has
grown significantly over the years. But many investors are afraid to invest in the stock market because of the
volatility seen in the stock market accompanied by their lack of knowledge associated with the market. Many
people who even would wish to invest in stocks get carried away by the rumors spreading in the market. Also
many people are fearful of the frauds taken over by the malicious people surrounding the market. People have
low level of trust not only with the market but also with the stock brokers. A stock broker who is a trusted
partner in the investment journey is seen as an intermediary and is given least importance. This reflects the
traditional mindset of the people who are not likely to ever invest their money in stocks which otherwise is a
regulated market having avenues of profit and growth for everyone. Risks are often made by investors in a large
stock market and there are fears among investors about the loss of hard-earned money. However, investors who
find in the stock market are high, investors need to bear the same amount of risk and also, investors must be
confident in the investment method, which they choose to ensure maximum return. However this outlook is
evident in only a miniscule number of investors while maximum are fearful of the market considering it based
on luck and giving unexpected profits and losses.
This study was therefore conducted to understand the various factors that affect their investment in stocks and
also the level of knowledge that people have within this area. This also identifies a source of investor awareness
regarding the stock market. Further, people who are already investing in stocks were surveyed to interpret their
association with SMC and other problems faced by them while having it as their stock broker. The list of
questions designed understood the point of view, behavior, and attitudes of investors and their level of
awareness. Many investors believe ICICI direct as one of the best brokers because of the trust that it has built in
the years and also because of the fact that it is one of the oldest players in the market. Therefore, this study
attempted to study the behavior of investors about the stock market.
RECOMMENDATIONS
1) Company can target the earning youth who are already indulged in the crypto currency hype and thus
can be easily made aware of stock market as well.
2) Company can try SMS blast and e mail blast to remove the fears associated investing in stocksas well as
with the recommendations daily.
3) Company should try to arrange of the program for the client.
4) Company should try to incorporate sessions on the website portal itself about “how to invest in stocks”,
similar to Angel Broking.
5) Company should try to get less brokerage charges.
6) Company should try to publish their research findings outside in public to gain the limelight and must
improve message service system to increase the base of transactions.
7) Company should try to help client on the bases of wealth maximization.
8) Company must follow aggressive advertising policies by first going live on radio. Repetitive audios can
land a better impact on the people.
9) Company can advertise frequently in any national daily.
10) SMC can garner audience from people across India by offering multiple plans and having competitive
strategy to ouster any leading broker in the market.
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11) SMC should look heavily into complaint resolving mechanism at the earliest.
12) Company should advertise more about its discount broking arm thereby capturing the audience of
larger audience of ZERODHA and other discount broking firms.
13) Company should definitely target to spread its operations by offering 3 in 1 account later in the future.
CONCLUSION
It is seen that “IGNORANCE and UNAWARENESS” of the people is the main hurdle of taking ahead a stock
broking firm moreover each brokerage houses has its own pros and cons. They are liked and loathed by
investors for different reasons. The key ultimately is consistency in terms of giving quality service and
addressing customers’ demands and needs through the team of back office employees.
Further, the project has offered me valuable insights which will help me immensely in my future career. It has
helped me gain an important edge by making me prudent in terms of making investments in stocks with SMC as
my forever broker.
Limitations
This research might have some minor limitations because of limited sample size and the environment in which
data was collected. The data analysis and findings are based on the knowledge and experience of the
respondents. It is assumed that at the time of undertaking survey the best available respondent group was chosen
and the responses given by each one of them was genuine. If the respondents responded to the questionnaire
without any interest, attention or adequate knowledge regarding stock market, then the conclusions drawn from
this research might not become valid in real world.
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CHAPTER 6
BIBLIOGRAPHY
Sources Referred
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 www.moneycontrol.com
 https//www.chittorgarh.com
 https://top10stockbroker.com
 https://www.topsharebrokers.com
 Annual reports for SMC, Angel Brokers, Motilal Oswal, Sharekhan, ICICI Direct
 Official websites for SMC, Angel Brokers, Motilal Oswal, Sharekhan, ICICI Direct
 Internship Notes
 Marketing Research, An Applied Orientation by Naresh K. Malhotra, Pearson Education.
 Research methodology Research Methodology (Methods and Techniques) by C.R. Kothari
APPENDIX
SURVEY 1
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SURVEY 2
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SUMMER PROJECT REPORT ON

COMPARATIVE ANALYSIS OF SMC WITH OTHER STOCK

In Partial Fulfillment of Award of

Under the guidance of

(B. Sanjeev Kumar-Industry Guide & Fareeda Rasiwala)

PGDM (Marketing & Business Analytics)

ENTREPRENEURSHIP AND MANAGEMENT PROCESSES INTERNATIONAL NEW DELHI

SEGMENT 2 – SWOT analysis of SMC 46

Abstract Of the Project

• Details of Products and services offered by them.

• The pros and cons in their respective offerings.

The project further, includes

• SWOT analysis of SMC has been performed.

It offers services and brokerage across –

 Products and Services

 Equities, Derivatives, Commodities and Currency Trading

 Distribution of IPOs, Mutual Funds & Fixed Income Products

 Real Estate Advisory

 Alternate Investment Fund (AIF)

o Trade on different exchanges on a single platform

o Online transfer of funds through multiple banks

o Online Back office to track your investments

o Online IPO & Mutual Fund

o Technical SMS alerts facility

o Latest news, market information and research reports on mail.

Software based trading

 1994 SMC Global Securities Limited was incorporated.

 2010 Launched corporate hedging desk.

SHARE MARKET BASICS.

Sensex and Nifty

What is share market ?

How to invest in share market ?

Types of Share Market Brokers

Some of its primary services include

Currency Trading Basics – it is highly monitored by RBI.

Major currency pairs are – EURUSD,USDJPY,GBPUSD,AUDUSD,CADUSD,USDCNY,USDCHF.

Most traded – USD,EURO,JPY,GBP,CHF.

Timings are Monday to Friday – 9 am to 5pm.

 I have tried to analyze the interpretation of Correlations.

 To develop competitive outlook in response of major players of the share market.

 The surveys were open for 6 days each.

Segment 1 and 2 are based on secondary data.

OBJECTIVES OF THE PROJECT:

SCOPE OF THE STUDY

SAMPLING & DATA COLLECTION METHODS

Analysis Tools and Techniques

1) ANGEL BROKER AND SMC GLOBAL

COMPARISON WITH SMC

ANGEL BROKERS SMC GLOBAL

Basic BSE, NSE, MCX,NCDEX BSE, NSE, MCX,NCDEX

NO multiple, monthly, yearly plans. NO multiple, monthly, yearly plans.

PRDUCTS 1. Commodity Trading 1. Equities, Derivatives, Commodities

 Automated Trading  Fundamental Reports

PROS 1. Free Demat Account 1. NRI trading available

2. Free equity delivery trades. No 2. 50+ branches for extensive reach.

3. Simple flat fee brokerage 4. Clients can place AMO (After

4. Pay flat Rs 20 per executed order 5. Investment online in IPOs, Mutual

11. Cover order applicable

CONS 1. NO NRI trading 1. Mobile trading on NSE is not

Angel Broking Charges 2021

Angel iTrade PRIME (Flat Fee Trading) Plan

Equity Delivery Flat Rs 0 per trade