www.imarketing.

courses

DAY ONE
Quickstart Copywriting Checklist — How
To Create A Bomb-Ass Sales Page Brief

COPYPOSSE.COM | © THE COPY POSSE

 www.imarketing.courses

DAY ONE
Q U I C K S T A R T C H E C K L I S T

PICK YOUR PRODUCT

Step One: Pick Your Product.

Write the product, service or program you will be writing on below.

TIPS: Choose a product that is new, novel or exciting — something you can
really sink your teeth into and write a full sales page on. Ideally not
something too simple like a backpack (unless it has some unique features or
qualities you're excited to write about).

Also, choose a product that feels in alignment. It should be something you

would enjoy writing about and can relate to the customer avatar.

Example:
Muse S Headset (Meditation Headset)
The Copy Posse Launch Pad (8-Week Copywriter Coaching Program)

COPYPOSSE.COM | © THE COPY POSSE 1

 www.imarketing.courses

YOUR QUICKSTART
COPYWRITER CHECKLIST

Step Two:  Complete your Quickstart Copywriter Checklist. Answer these five
questions.

Question #1: WHO is your (ideal) customer avatar? (Demographics, goals and
challenges).

Gender: Education:

Age Range: Relationship Status:

City: Occupation:

Income:

What are their goals?  E.g. To achieve optimal health, generate more wealth,
or overcome anxiety

COPYPOSSE.COM | © THE COPY POSSE 2

 www.imarketing.courses

YOUR QUICKSTART
COPYWRITER CHECKLIST

List 3 specific challenges or problems your customer avatar is experiencing.

Example:
Muse S Headset:
Can't focus at work
Stress/can't sleep
Having trouble meditating

The Copy Posse Launch Pad

Can't find clients
No portfolio/No experience
Not sure how to start

1.
2.
3.

COPYPOSSE.COM | © THE COPY POSSE 3

 www.imarketing.courses

YOUR QUICKSTART
COPYWRITER CHECKLIST

Question #2: WHERE are they discovering your offer? (Customer Awareness
and Campaign Context). For the sake of this challenge, assume the following:

Through social media or an email list. Your customer avatar is already

familiar with your brand and is subscribed to your brand's newsletter
and/or follow your social media accounts.

Question #3: WHAT does the product do? (List the core problem it solves
and related benefit).

Example:
Muse S Headset
Problem: Unable to sleep due to stress
Benefit: Peace of mind, better sleep, and calmness

Copy Posse Launch Pad

Problem: No experience and can't find a client
Benefit: Having a portfolio to get your first client

PROBLEM: BENEFIT:

COPYPOSSE.COM | © THE COPY POSSE 4

 www.imarketing.courses

YOUR QUICKSTART
COPYWRITER CHECKLIST

Question #4: HOW does it deliver results? (Solution, mechanism or approach

that bridges the gap between the problem and benefit in Q3.)

Example:
Muse S Headset: A daily guided meditation practice.
Copy Posse Launch Pad: Live in-depth expert coaching and mentorship.

Question #5: WHY would someone purchase the product from you over
someone else? (What makes It unique, different, better?)

Example:
Muse S Headset: Meditation headset that gives you personalized
biofeedback so you can meditate more easily and powerfully.

Copy Posse Launch Pad: Step-by-step coaching specifically designed to

help you write a complete portfolio, so you can get clients rather than just a
formal training.

COPYPOSSE.COM | © THE COPY POSSE 5

 www.imarketing.courses

WRITE YOUR
USP STATEMENT

Step Three: Write your USP Statement

Awesome! Now put together your USP statement, loosely following this
formula: [product] helps [audience] with [problem] achieve [benefit] through
[unique solution].

Example:
The Muse S Headset helps stressed-out professionals with trouble sleeping
achieve blissful sleep and peace of mind through a revolutionized,
scientifically proven meditation headband that provides biofeedback.

The Copy Posse Launch Pad helps brand new copywriters with no
portfolio/experience/idea where to start achieve highly-paid copywriting
skills and build their portfolio from scratch through immersive live coaching
and community accountability.

COPYPOSSE.COM | © THE COPY POSSE 6

 www.imarketing.courses

DAY ONE
Q U I C K S T A R T C H E C K L I S T

QUICKSTART COPYWRITER
CHECKLIST
WHO is the Customer Avatar? Demographics, Goals and
Challenges

WHERE are they discovering your offer? (Customer

Awareness and Campaign Context).

WHAT does the product do? (Core Problem and Related

Benefit).

HOW does it deliver results? (Solution, Mechanism or

Approach)

WHY would someone purchase the product from you

over someone else? (Unique Selling Proposition)

COPYPOSSE.COM | © THE COPY POSSE 7

 www.imarketing.courses

YOUR DAILY HOMEWORK

Great job! You've got the elements for your sales page brief. To wrap up Day 1
of the Challenge, make sure you do the following...

DAY 1 HOMEWORK: Complete your Day 1 workbook and finalize your USP
Statement.

DAY 1 ACTION: Share your USP statement inside the Facebook group by
either taking a screenshot or photo of your workbook or by copying and
pasting it into this Facebook thread.

ACTION TRACKER: Don't forget to complete your other daily actions in your
Action Tracker! The more you take action, participate and engage in the
Challenge — the more you'll learn! See you on Day 2!

COPYPOSSE.COM | © THE COPY POSSE 8